ORLANDO, FL (September 6, 2016) – The key to getting teens, tweens, and reluctant readers to devour a book may be to hand them a copy of Ripley’s Believe It or Not! Unlock the Weird!, the newest book in the bestselling series from Ripley Publishing.

The book is a mind-blowing collection of fantastic, fun, and even freaky stories from around the world. Sections include Animals, Pop Culture, Feats, Art, Food, and Beyond Belief. What they all have in common is that they’re all true and handpicked by Ripley’s Believe It or Not!—the authority on all things unusual and incredible!

Here are some of the stories that await readers when they Unlock the Weird!

Read about one man’s attempt to take a break from reality, spending three days climbing the Swiss Alps on all fours as a goat!

Soar on jetpacks above the deserts of Dubai with breathtaking aerial imagery. Meet Birdman Ted Richards who had his ears removed and his face and

eyeballs tattooed to look like his pet parrots! Savor the flavor of sheep dung spitting, an Irish event that is just as unappetizing

as it sounds! See double with Twin Strangers’s Niamh Geaney, who has found multiple

doppelgängers that look exactly like her!

Make this new book an exciting addition to your collection—we guarantee your family and friends will find all-new favorites on every page of Ripley’s Believe It or Not! Unlock the Weird!

RIPLEY’S BELIEVE IT OR NOT UNLOCK THE WEIRD

IMPRINT: Ripley Publishing

PUBLICATION DATE: September 6, 2016

ISBN: 978-1-60991-165-2

PAGES: 256

PRICE: $28.95 US / $34.95 Canada

TRIM SIZE: 9 x 11 ¾ inches

Unlock the Weird is available through all major booksellers. For downloadable page spreads and images, please visit:

www.ripleys.com/publishing/newsroom

MEDIA CONTACT:

Media Contact:Frank Wolff office: 407.339.0879 cell: 407.637.6000e-mail: frank@wellonscommunications.com

Ripley Publishing7576 Kingspointe Parkway, Suite 188Orlando, Florida 32819telephone: 407.345.8010 fax: 407.345.0801