stackHandpicked Articles in Tech, Culture & News

∕ reading habits

∕ reading problems

∕ stack

AGENDA

∕ what

∕ where

∕ why

READING HABITS

What Do You Read?

News ,Tech, Entertainment

Where Do You Read?

Social, Web, Apps

Home, Work, Transit

Why Do You Read?

Be In The Know, Learn, Entertain, Connect

∕ relevance

∕ quantity

∕ quality

READING PROBLEMS

How to find relevant reading?

Find Most Relevant Article

How to select what to read?

Select One Article To Read

How to find quality writing?

Find High Quality Writing

Handpicked Articles in Technology, Culture & News

STACK

∕ opportunity

∕ persona

∕ product

STACK

∕ problem

∕ need

∕ market

OPPORTUNITY

How to instantly find relevant

reading?

/ problem

Limited Time

VS.

Too Many Choices

VS.

Constant Curation

VS.

Read relevant content quickly.

/ need

Infotainment:vegetables vs. candy

Urban, Young Professionals

~ $800 M

/ market

∕ urban

∕ curious

∕ works in tech

∕ reads online everyday

PERSONA

PERSONA

Urban Brendan

USER PERSONA

/ Urban BrendanBrendan is a young professional who works as a developer in NYC. He lives in Brooklyn and travels to work on public transit.

/ Urban BrendanBrendan often catches up with world, local and tech news during his ride to work.

He has friends in multiple cities and enjoys sharing news stories with them.

/ Urban BrendanBrendan’s social and work life is pretty busy and he often has hard time finding the right article to read for the time he has available.

/ Urban Brendan“It’s overwhelming to scan facebook when I want to find an interesting piece of content.”

“I don’t have much time during the week for reading for pleasure so I quickly scan Twitter to be aware of popular topics.”

Information is the most

valuable asset.

“I didn’t know that I’d enjoy the TED video of the robotic bird somebody shared with me on Twitter; or the stunning photos of the last Space Shuttle flight someone linked to on Facebook. I would never have actively searched for these things. Instead, they found their way to me.”

∕ features

∕ user story

∕ roadmap

PRODUCT

/ features

∕ 30 hand-picked stories/day

∕ read later

∕ article duration

/ features

Quickly select & read a

relevant article.

/ user storyBusy Urban works wants to:

∕ quickly catch up with news

∕ quickly read relevant articles in the time span available

∕ learn something new about my industry

/ roadmapM1 M2 M3 M4

User Facing Features

Admin Features

Admin Add Articles

Article Tagging

Article Duration Recognition

Article Results Page

Topic Results Page

Single Article Page

Saved Articles Page

Article Saving

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Handpicked Articles in Technology, Culture & News

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QUESTIONS?

THANK YOU!