® mtac workgroup 116 great addressing to increase the value of mail mtac meeting may 16, 2007
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MTAC Workgroup 116Great Addressing to
Increase the Value of MailMTAC MeetingMay 16, 2007
Issue Statement for Workgroup 116
Mail is an important communication tool for businesses● Cost effective way to promote goods and services
Value is lost when the mail never arrives, arrives late, or to the wrong recipient● Poor addressing● Inaccurate address information● Individuals have moved or are deceased● Message is unwanted
Goals for Workgroup 116 – Education on Mail
Evaluate and report on the facts about mail● In 2006, advertising mail contributed to more than
$660 billion in increased sales to the US economy Mail is welcomed in most households
● 98% of consumers bring their mail in the day it’s delivered and spend 30 minutes reading it
Nonprofits leverage the mail to raise contributions● Nearly $200 billion was raised in 2005
Mail is environmentally friendly (“Mail is green”)● Direct mail accounts for only 2.3% of total
municipal solid waste generated in the U.S.● In 2005, 5.5% of the paper consumed in the U.S.
was recovered for recycling
Goals for Workgroup 116 – Best Practices
How can mailers ensure complete, correct, and current addresses?● Leverage workgroup 97 and 104 activities
Responsible direct mail activities● Creating mail that is wanted
Quelling the legislative waves of do-not-mail lists● Identifying the root causes of these bills● Reaching out to industry associations to identify
best practices in preventing unwanted mail● Taking a proactive approach with initiatives to
improve address quality
Interested Parties Should Contact Co-chairs
USPS Co-chairs
Charles Hunt● [email protected]
James Wilson● [email protected]
Industry Co-chairs
Jody Berenblatt● [email protected]
Chris Lien● [email protected]
To join workgroup 116, please contact the workgroup co-chairs: