Мальченко Александр: "От идей к действию"
TRANSCRIPT
From Ideas to Action
Trends
A lot of Designers focused on:Aesthetics Appearance Fashion
Design Thinking
*-Great Products*
Insight
Penetrating mental vision or discernment. Faculty of seeing into inner character or underlying truth.
Gathering Insights
Practicing observingLearn from extremesConducting a great interviewImmersing in empathySharing Insights
Ideas generation methods
BrainstormMash-UpEmpathy GameE-Storming
Brainstorm rulesQuantity over QualityBuild on the ideas of othersOne conversation at a timeBe visualBe a team player
Prototyping
“A prototype is just your idea of what the future might look like.” – David Kelley, founder of IDEO and d.school
How to prototype
1. Build2. Share3. Reflect
Prototyping toolsPOP - Prototyping on paper
Prototyping toolsPrinciple
Prototyping toolsFramer Studio
Prototyping toolsFramer Studio
Prototyping toolsFramer Studio
Iterative approach
1. List your questions2. Prioritize3. Ideate more4. Prototype more
Product presentation
1. Problem2. Solving3. Resources
