Page 14 • March 7, 2020 • www.constructionequipmentguide.com • CONSTRUCTION EQUIPMENT GUIDE

Ziegler Cat Demonstrates Next-GenMachines at Minnesota, Iowa Events

Despite the cold weather, ZieglerCat held two indoor winterdemo events in Minnesota and

Iowa. Both demonstration events werehosted at local Equestrian cen-ters. The facilities, approxi-mately 150 x 300 ft., allowedcustomers to operate Cat’s newequipment through differentobstacles and challenges.These indoor demo events

invited customers and operatorsto come out and experience theNext Generation of Cat miniand small excavators. Theseevents also featured the Cat301.7 micro excavator and the306 and 310 Next Gen excava-tor, as well as the prototype of

the upcoming Cat 313 small excavatorthat will be featured at ConExpo 2020.Ziegler also featured the newest D3series compact track and skid steer

loaders. The D3 Series machines offerexceptional versatility, flotation, trac-tion and stability over a wide range ofconditions and terrains.

The Ziegler team also show-cased other products and servic-es, including their new line ofMassey Ferguson tractors,Rental Services capabilities, theCat UTV and a variety ofattachments and Trimble tech-nology solutions. In spite of the slower winter

months, Ziegler welcomedmore than 400 attendees andmore than 150 different compa-nies to ensure customers areready to hit the ground runningthis working season.

Ziegler Cat held two indoor winter demo events in Minnesota and Iowa. Both demonstration events were hostedat local equestrian centers.

One of the machines featured at the Ziegler CatWinter Demo was the D4K2 LGP dozer.

Ziegler Cat welcomed more than 400 attendees and morethan 150 different companies to ensure customers areready to hit the ground running this working season.

Ziegler Cat’s Winter Demo featured the Cat 301.7micro-excavator.

TA Associates, a global growth private equity firm,announced the acquisitions of Auction Technology Group(ATG), an online platform for auctions across Europe and theUnited States, from ECI Partners (ECI), and Proxibid, anonline marketplace for connecting buyers and sellers acrossNorth America, from Primus Capital.Both ATG and Proxibid transactions closed on Feb. 13,

2020. The companies will be brought under the ATG umbrel-la with headquarters in London, but will retain substantialoperations in Omaha, Neb., where Proxibid is headquartered. Both management teams are excited about the combina-

tion and believe that their collective resources will benefitauctioneers and bidders through increased technologyinvestment and better auction results. As part of the trans-action, ECI reinvested in the combined entity and nowholds a minority stake. Financial terms of the transactionwere not disclosed.“The auction market is at a unique point in its evolution,

benefiting on one hand from transformations in online sell-ing technology and on the other from the growing trend forbuyers to seek unique and second use items,” said John-PaulSavant, CEO of Auction Technology Group. “Combining ATG and Proxibid will give us the resources

to invest in better tools for auctioneers and accelerate invest-ment in marketing, which we believe will bring a steadystream of new online bidders. The companies are a naturalcultural fit, both valuing the provision of a professional expe-rience for our auctioneer and bidder clients.”“We will accelerate investment in the online tools that

make auctioneers a preferred route for the disposal of manyindustrial assets. The combination also allows us to addressa larger auctioneer base with our tools such as Wavebid, ourauction management solution,” said Ryan Downs, CEO ofProxibid. “TA Associates is excited to bring together these two prof-

itable and growing online businesses,” said Morgan Seigler,a managing director at TA Associates. “With their similarbusiness models, technology and culture, as well as comple-mentary geography and sector focus, we believe thatProxibid and ATG are an excellent match. In collaborationwith ECI, we will aim to expand the businesses through bothorganic and acquisitive growth, and accelerated internationalexpansion.” As part of this transaction, Seigler and Stefan Dandl, a

senior vice president at TA Associates, will join the ATGboard of directors. “We are thrilled to have been a partner with ATG through

its growth over the past five years, and are excited to wel-come TA Associates as an investor in the company,” saidTom Wrenn, a partner at ECI Partners. “Market dynamicsand the expected increases in online auction penetration willprovide a strong backdrop for the continued growth of ATG’sdigital marketplaces. In partnership with TA and the ATGmanagement team, we look forward to building on this mar-ket opportunity to continue ATG’s impressive growth.”For more information, visit www.auctiontechnology-

group.com, www.proxibid.com, www.ta.com and www.eci-partners.com.

TA Assoc. AcquiresAuction TechnologyGroup, Proxibid