MEDIA KIT 2013 ZbBz

CONT

ENTS

o About ZbBz o Target segment o Distribution model o Editorial contents o Advertising case studies o Advertising rates

ZbBz ABOUT...

WHAT IS ZbBz? o Cross between Newspaper &

Magazine, a growing international & regional trend.

o Largely international.

o Chinese equivalent of Financial Times’ how to spend it, with unique Oriental DNA.

HENCE THE NAME… Bz o 报志 BAO ZHI is 报纸+杂志 Newsgazine o The mirror image of ZB, which represent the other façade of ZB

o For BUSINESS leaders

o NEW BUZZ

ZbBZ’S UNIQUE DNA o Best of both worlds

• Magazine package/Intelligent read

o Unique Oriental DNA • Art/Gourmet/Travel

o Gender neutral

o Bi-cultural and bilingual

TARGET SEGMENT...

ZbBZ’S TARGET SEGMENT High end luxury magazine for the affluent class, the high achievers and their partners who appreciate intelligent journalism and are hungry for knowledge. He or she is an admirer of the finer things in life and takes an interest in the renaissance of oriental culture. English elements will be introduced to benefit the English speaking bi-cultural elites.

WHO READ ZbBz?

REACHING OUT TO THE HIGH NET-WORTH INDIVIDUALS

o Owners / Residing in landed property and high-value condos.

o Achievers, high net-worth professionals, and their families

o Savvy consumers who appreciate oriental culture and finer things in life

o Bi-cultural though not necessarily bilingual

WHY DO THEY READ ZbBz? o ZbBz unites the elements of worldly

sophistication and intellectual appeal, qualities which social elites desire.

o The association with ZB adds an aura of respect, trust and depth to the stories featured, and its readers.

o Provides talking points for those who appreciate intelligent journalism in the elite social circle.

o Highly selective circulation list reaffirms one’s social status if one is on it.

MODEL DISTRIBUTION

HIGHLY SELECTIVE DISTRIBUTION LIST

o Total Circulation : 30,000 copies

o Distributed predominantly to the creme de la creme of ZB subscribers, other high income families in SPH’s database, and high-end outlets.

o Bulk delivery to the outlets of our quality partners to create multiple touch points that are frequented by our target audience.

o On sale at major bookstores for $10 per copy, for awareness and visibility.

*From Feb 11 onwards, including OCBC’s premier banking customers.

EFFECTIVE DISTRIBUTION CHANNELS

o Personalised (14,000 copies) – Labelled copies to targeted

individuals

EFFECTIVE DISTRIBUTION CHANNELS

o Quality partners (5,000 copies) – High-end spas, salons & clinics – High-end boutiques – Luxury car showrooms – Premier Banking – Exclusive country clubs – 5-star hotels – Premier airport lounges

o Point-of-sale at major bookstore chains (1,000 copies)

CONTENTS EDITORIAL

AMPLE ADVERTISING OPPORTUNITIES

o Profile men and women of substance o Destinations within 7 hours of flight time o Oriental Gourmet & Art o Jet/Yacht/Automobile o High Fashion & Beauty o Exquisite Watches & Jewellery o Investments of a different kind o Arrogant opinion

THEMED ISSUES TO CATER TO DIFFERENT SECTORS

FASHION & BEAUTY STORIES

WATCHES AND JEWELLERY STORIES

GOURMET STORIES

TRAVEL STORIES

INVESTMENT STORIES o Investing in 2nd home in exotic

destinations (Santorini/Sardinia/ Sicily/Beijing)

o Which are some of the private islands that we can still buy

o Investing in Australian vineyard and French Castle

WEALTH MANAGEMENT o ZbBzi sponsored by OCBC

o Content is focused on wealth management

GADGET STORIES

ARCHITECTURE ICONS

ORIENTAL ARTS STORIES

PROFILE STORIES

BILINGUALISM IS TASTEFULLY WOVEN

BILINGUALISM IS TASTEFULLY WOVEN

CASE STUDIES ADVERTISING

WHY ADVERTISERS CHOOSE ZbBz?

o Delivers your advertising messages to the homes of Singapore’s high net worth individuals.

o Maximises advertising effort by reaching only those who can afford.

o Catch target consumers in a right frame of mind with a ‘how to spend it’ guide for the rich and famous.

WHY ADVERTISERS CHOOSE ZbBz?

o ZBBZ’s editorial contents add a cosmopolitan touch to your products.

o The association with ZB further lends a positive tone of credibility and authority.

o Theme driven issues are conducive for creative buys and sponsorship in a focused environment to achieve your advertising objectives.

DOU HUA RESTAURANTS o These are the award winning*

ads in ZbBz.

o Strong visual impact by using ingredients of their dishes to form an eye-catching ‘paintings’.

o It’s a tastefully done branding ad and it’s unusual way for Chinese restaurants not to featuring their signature dishes.

*Won highly commended award in 2012 PANPA Ad Awards and Ink Award

STARWOOD ASIA Advertiser : Starwood Asia Pacific Hotels and Resort Period : April 2012 to March 2013 Objective : Regional Branding campaign for St Regis Hotels

RATES ADVERTISING

ADVERTISING RATES FULL COLOUR Inside Front Cover (IFC) $5,000 Outside Back Cover (OBC) $5,600 Inside Back Cover (IBC) $4,600 Double Page Spread (DPS) $8,300 ROB Full Page $4,000

FREQUENCY DISCOUNT (within 12 months) 3 insertions 5% 6 insertions 10% 12 insertions or more 15%

SPECIFIED POSITION 15%

TIMELINE FOR 2013….. Issue Booking Deadline Material Deadline

Jan 2013 23 Nov 2012 7 Dec 2012

Feb 2013 20 Dec 2012 4 Jan 2013

Mar 2013 18 Jan 2013 1 Feb 2013

Apr 2013 22 Feb 2013 8 Mar 2013

May 2013 22 Mar 2013 5 Apr 2013

Jun 2013 19 Apr 2013 3 May 2013

Jul 2013 24 May 2013 7 Jun 2013

Aug 2013 21 Jun 2013 5 Jul 2013

Sep 2013 26 Jul 2013 8 Aug 2013

Oct 2013 23 Aug 2013 6 Sep 2013

Nov 2013 20 Sep 2013 4 Oct 2013

Dec 2013 25 Oct 2013 8 Nov 2013

THANK YOU