youtube social spotlight
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Giving Your Brand a Personal Touch on the World’s Second Largest Search EngineTRANSCRIPT
nick westergaard | branddrivendigital.com | 2015
social spotlight
YouTubeGiving Your Brand a Personal Touch on the World’s Second Largest Search Engine
A Lot More Than ...
Photo via Flickr user Chris Yarzab
YouTube: Social Spotlight
‣ By the Numbers
‣ How Brands Engage
‣ Things to Remember
1
YouTube by the Numbers
YouTube is the second largest search engine (after Google!)
It’s a Fact
72 hours of video are uploaded to youtube each minute
Source: youtube.com/t/press_statistics
1 billionvisit youtube each month — generating 92 billion page views
Source: youtube.com/t/press_statistics
700 billionvideo playbacks — youtube reached this milestone in 2o1o
4 billion hrsper month — that’s 326,294 years
users spend a total of
Source: youtube.com/t/press_statistics
More Video Is Uploaded to YouTube in 60 Days Than the 3 Major Networks Created in 60 Years
200 Million+ Mobile Views Each Day
Photo via Flickr user tomsun
YouTube Social Breakdown
‣ 500 years of YouTube videos are watched every day on
‣ Over 700 YouTube videos are shared on Twitter each
minute
‣ Likes (and Dislikes) have doubled since the start of
2011
Most Watch YouTube Videos Weekly
It’s a Daily Habit
More Than Blogs & Boards!
Nearly Half Share
2
How Brands Engage
Photo via Flickr user jm3
More About a Tool Than a Social Network ...
Accomplish Objectives
Photo via Flickr user Rego - d4u.hu
Source: youtube.com/GoProCamera
Show Me, Don’t Tell Me
Source: youtube.com/cisco
Have Some Fun
Don’t Get Caught Up in Tools — Create Videos with Heart
Photo via Flickr user ceasedesist
Channel Pages
Channel Pages
New Channel Design
Most Embed
3
Things to Remember About YouTube
Measurement
‣ Total video views
‣ Total channel subscriptions
‣ Total likes
‣ Number of comments
‣ Number of responses
‣ Popularity of your videos compared to others
‣ Engagement by day/time
‣ Fan demographics
‣ Referring links on site
Photo via Flickr user whiteafrican
Remember Keywords
Tag Video Locations
Photo via Flickr user leyla.a
Leverage Traditional Media
White House Here Too!
YouTube Reminders
‣ Less a Network, More a Storytelling Tool
‣ Post Elsewhere Too for Max Exposure — Facebook,
Vimeo
‣ Don’t Worry About $$$ Production — Videos with Heart!
‣ Short and Sweet Usually Best But ....
‣ Remember the Google Connection!
‣ Baked-In Analytics
‣ Beware the Myth of the “Viral Video”
Which Brands Do You Follow?
nick westergaard | branddrivendigital.com | 2015
BRAND DRIVEN digital
Questions?blog: branddrivendigital.com podcast: onbrandpodcast.comtwitter: @nickwestergaard