april's spotlight on social video
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SOCIAL VIDEO SPOTLIGHT
ON SOCIAL VIDEO:
APRIL 2013
ABOUT THE SOCIAL VIDEO CHART
• Ebuzzing Social scans social
platforms to retrieve monthly
metrics about videos published by
brands
• We produce this insight within 5
countries based on a proprietary
algorithm, which includes the
number of views, interactions on
Facebook, mentions on Twitter
• We extract from this database
general information to give a view
of the publishing activity by brand
and sector
SECTOR
ANALYSIS
TECHNOLOGY HAD 34% OF THE TOTAL SHARE OF
VIDEOS PUBLISHED
Share of Number of Videos Published
Source: Ebuzzing Social Video Chart, April 2013
34%
12%
8% 8%
5%
7%
2%
6%
8%
3% 7%
Technology
Entertainment
Automotive
Games
Health and Beauty
Beverages
Fashion
Travel
Other
Finance
Retail
BEVERAGES HAD 56% OF THE TOTAL SHARE OF
VIDEO VIEWS
Share of Video Views
Source: Ebuzzing Social Video Chart, April 2013
56%
16%
7%
5%
4%
3% 3%
2% 1% 3% Beverages
Games
Automotive
Technology
Travel
Fashion
Entertainment
Food
Restaurants
Other
64% OF FACEBOOK INTERACTIONS WERE FROM
BEVERAGE BRANDS
Source: Ebuzzing Social Video Chart, April 2013
Share of Facebook Interactions
63.70%
8.70% 8.10% 6.80% 4.80% 2.90% 1.50% 1.50% 1%
THE AVERAGE INTERACTION RATE WAS 2.6%
ACROSS ALL SECTORS
Facebook Interaction Rate
Source: Ebuzzing Social Video Chart, April 2013
6% 5.80%
5%
3.70% 3.50%
3.30%
2.90% 2.60%
1.60% 1.40% 1.30%
0.70% 0.60% 0.40%
0%
THE AVERAGE LENGTH OF VIDEOS PUBLISHED
WAS 3 MINUTES
Average Video Length (seconds)
Source: Ebuzzing Social Video Chart, April 2013
692
348
209 202 182 171 166 162
143 142 142 132 119 116 110 97 92 68
45 35
BRAND
ANALYSIS
6.4% OF THE TOTAL VIDEOS PUBLISHED WERE
FROM UBISOFT
Source: Ebuzzing Social Video Chart, April 2013
Share of Number of Videos Published (%)
2.10%
2.20%
2.30%
2.40%
3.70%
3.80%
4.40%
5.30%
5.40%
6.40%
Nintendo
Disney
Blackberry
Namco
Microsoft
Fox Interactive
Coca Cola
Sony
Red Bull
Ubisoft
EVIAN TOPS THE CHARTS FOR BRANDED VIDEO
VIEWS WITH A 32% SHARE
Source: Ebuzzing Social Video Chart, April 2013
Share of Total Views (%)
1.80%
2.30%
2.60%
2.60%
2.70%
3.40%
3.80%
6.40%
10.20%
11.30%
32.10%
Fox Interactive
Air France KLM
Rovio
Red Bull
Monster Energy
Ubisoft
Rockstar Games
Coca Cola
Pepsi
Dove
Evian
EVIAN HAVE 44% SHARE OF TOTAL FACEBOOK
INTERACTIONS
Share of Facebook Interactions
Source: Ebuzzing Social Video Chart, April 2013
43.80%
6.60% 6.20% 4.40%
2.90% 2.20% 2% 1.90% 1.70% 1.60% 1.20% 1% 1% 0.80% 0.80%
Evian Pepsi MonsterEnergy
Coca Cola FoxInteractvie
Red Bull Ubisoft Ferrari Porsche Bwin H&M Microsoft EletronicArts
GE EnergyParamount
LAND ROVER LEADS FACEBOOK INTERACTION RATE
Facebook Interaction Rate (%)
Source: Ebuzzing Social Video Chart, April 2013
17.40%
15.10%
13.40%
11.30% 10.90%
6.30% 5.50%
5.10% 5.10% 5% 4.80%
3.60%
2.20% 2.10%
WITH OVER 43 MILLION VIEWS, EVIAN’S BABY&ME
WAS THE LEADING BRANDED VIDEO
RANK BRAND SECTOR TITLE VIEWS
1 Evian Beverages baby&me / the new evian film 43,381,682
2 Dove Health & Beauty Real Beauty Sketches 32,966,734
3 Time Warner Entertainment Man of Steel - Official Trailer 3 19,503,023
4 Pepsi Beverages Pepsi Beyoncé "Mirrors” 10,044,969
5 Sony Pictures Entertainment GROWN UPS 2 - Official Trailer 7,638,268
6 Google Internet Introducing Google Nose 6,131,485
7 Google Internet Introducing Gmail Blue 5,805,426
8 Old Spice Health & Beauty Old Spice | Watermelon 4,984,071
9 Time Warner Entertainment Pacific Rim - Con Footage 4,695,111
10 LG Technology Stage Fright - So Real It's Scary 2 4,671,453
Source: Ebuzzing Social Video Chart, April 2013
*YouTube views only. Period 1/04/13 – 30/04/13
Share of views = Total views by sector
or brand/Total views
Share of Facebook interactions =
Interactions on Facebook for a sector
or brand/Total interactions on
Interaction rate = Interactions
on Facebook/Number of views
APPENDIX