foursquare social spotlight
DESCRIPTION
Check-In to the Power of Brand Building via Location-Based Social MediaTRANSCRIPT
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nick westergaard | branddrivendigital.com | summer–fall 2013
social spotlight
FoursquareCheck-In to the Power of Brand Building via Location-Based Social Media
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Location, Location, Location ...
Photo via Flickr user Matt Biddulph
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It’s a Game!
Photo via Flickr user betsyweber
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Foursquare: Social Spotlight
‣ By the Numbers
‣ How Brands Engage
‣ Things to Remember
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BADGES!
Photo via Flickr user Austin Bryan
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Photo via Flickr user rondostar
Experience-Specific Badges
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1
Foursquare by the Numbers
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20 millionusers strong — over 2 billion check-ins to date
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2,000/mincheck-ins per minute!
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20% pushlocation updates from foursquare to facebook
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1 in 4 Familiar with “Checking In”
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However, Check-Ins Are Stalling
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So Is Frequency
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2
How Brands Engage
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How Brands Engage
‣ Check-In Driven Offers
‣ Build a Brand Page for Engagement
‣ Branded Badges
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Photo via Flickr user Carly & Art
Mayor Offers
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Example
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Build a Brand Page
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Merchant Program
‣ Claim Your Venue
‣ Connect with Customers
‣ Create Specials & Offers
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Build a Brand Page (Non Brick)
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Branded Badges
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Promoted Updates
Photo via Flickr user bfishadow
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3
Things to Remember About Foursquare
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Promotion Is Key
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Photo via Flickr user mikecogh
Promotion Is Key
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The Competition
Photo via Flickr user rishibando
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10 Most Followed Companies‣ Starbucks
‣ MTV
‣ History Channel
‣ Ellen DeGeneres Show
‣ CNN
‣ Bravo
‣ VHI
‣ People Magazine
‣ Louis Vuitton
‣ New York Times
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Measurement
‣ Depends on strategy — offers, etc.
‣ Total likes on brand page
‣ Total number of check-ins
‣ Number of offers redeemed
‣ Increase in sales — if you can tie it back to
Foursquare offer
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Where Do You Check-In?
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nick westergaard | branddrivendigital.com | summer–fall 2013
BRAND DRIVEN digital
Questions?blog: branddrivendigital.compodcast: worktalkshow.comtwitter: @nickwestergaard