YouTube: Social Interaction and Disruption

Lisa KennellyUniversity of Washington: Com546April 19, 2011

Photo by Spencer E Holtaway, 2009

Why do people watch videos on YouTube?

Social activity predicts YouTube viewing.

Photo by Sonya Green, 2008

If you’re social offline, you’re likely to be social online.

What makes YouTube disruptive?

Photo by Justin Henry, 2007

“the viewer is the programmer”

Let’s Discuss Rewind to 2005. Would you advise a

television station or network to become involved in YouTube? What about in 2007? 2011?

What are some ways you see TV programs incorporating more social components?

What kind of content do you watch online? Why?

Based on Haridakis, P. and Hanson, G. (2009). Social interaction and co-viewing

with YouTube: blending mass communication reception and social connection. Journal of Broadcasting and Electronic Media, 53(2), 317-335.

Flickr Photo Credits Why do people watch videos on YouTube? Spencer E Holtaway,

http://www.flickr.com/photos/spencereholtaway/3377783984/

Friends watching YouTube video, Sonya Green, http://www.flickr.com/photos/sundaykofax/3039286036/

What makes YouTube disruptive? Justin Henry, http://www.flickr.com/photos/zappowbang/891563318/

Creative Commons License – Attribution, Non-Commercial Lisa Kennelly, University of Washingtonlisajk@uw.edu, @lisakennelly

Credits