CASE STUDYYOOMOORETAIL DESIGN

PROJECTOVERVIEW

CLIENT

yoomoo

PRODUCT

Frozen Yogurt

LOCATIONS

Bluewater, Canary Wharf, Cardiff,

Leeds, Milton Keynes

BRIEF

Design the retail concept for yoomoo

concessions around the UK.

Sheridan&Co was required to produce

two creative options and design six

outlets for the new brand.

THEOBJECTIVE

Sheridan&Co were tasked with

developing a retail concept that would

realise the yoomoo brand identity in a

number of scale able restaurant sites

around the UK. The new brand, created

by two friends who enjoyed ‘fro-yo’ on

a trip to the US have opened yoomoo

sites at Bluewater, St Davids in Cardiff,

a standalone site in London’s Canary

Wharf, and the brand have other sites

planned to open in the future.

Frozen yoghurt is a new snack food

for the UK so Sheridan&Co’s concept

needed to communicate the brands

values and benefits of yoomoo to the

consumer quickly in order to engage the

consumer and guarantee future sales.

It was essential that the design com-

municated well across various size

footprints.

THESOLUTION

Sheridan&Co’s design concept is a

vibrant, fun take on a farmyard scene,

with white picket fences and wooden

barn walls and flooring. The colour

palette of white and deep plum, with

highlights of blue and peppermint

green takes influence from yoomoo’s

funky graphics. It has a high visual

impact and gives the brand standout

in crowded shopping malls and airport

retail sites.

RENDER TOREALITY

I am really excited about launchingthe UK’s first self-serve frozen yogurt bar. It adds more fun and theatre to the yoomoo experience and Canary Wharf is the ideal location to introduce the concept.

AMANDA GESTETNER, MARKETING DIRECTOR AT YOOMOO

ACCOLADES

The Canary Wharf cafe is the sixth site

to open with Sheridan&Co’s design.

The concept, called ‘Farmyard Chic,’ is

a take on a traditional farmyard scene

with white picket fences, slatted barn

walls, and yoomoo’s funky cow graphics.

RESULTS

Sheridan&Co have been successful in

installing a number of yoomoo sites

around the United Kingdom, the

largest being located at the Bluewater

shopping centre.

OUR COMPANY

COMPANY NAME

Sheridan&Co

WEBSITE

www.sheridanandco.com

ADDRESS & NUMBERS

Head Office

+44 (0)1858 468 000Market Harborough

Riverside

Market Harborough

Leicestershire

LE16 7PT

UK

London

+44 (0)20 7486 749910A Blandford Street

London

W1U 4AZ

UK

New York

+1 212 625 166684 Wooster Street

Suite 703

NY, NY 10012

USA

COMPANY REGISTRATION

NUMBER

1720277

TYPE OF ORGANISATION

Privately owned company

TYPE OF ORGANISATION

Michael Sheridan: CEO & Founder

Julien Sheridan: Sales &

Communication Director

John Dupuis: President-

US Market

OFFICE LOCATIONS

Sheridan&Co has offices in

London and New York with an

affiliate office in Shanghai.

HQ, logistics and manufacturing

sites are located in Market

Harborough.

NUMBER OF EMPLOYEES

80 worldwide