7 Rules of Content Marketing Design That Convert Customers

Download 7 Rules of Content Marketing Design That Convert Customers

Post on 11-Aug-2014




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Poor design can kill your content marketing. It doesnt matter how good your content is - if you dont address design and navigation issues, your audience won't stick around to see it. http://uberflip.com


<ul><li>that convert customers 7 rules of content marketing design </li><li>How many times have you left a blog because it was hard to figure out? </li><li>? </li><li>Or maybe because it wasnt optimized for mobile devices? </li><li>Surprise! Crappy content marketing design takes users to a dead end. </li><li>And it doesnt convert customers. </li><li>Good design is about taking users through an engaging and persuasive journey. </li><li>These are the 7 rules that your content marketing design cant ignore: </li><li>Provide a clear user path1 </li><li>Can visitors easily find what they're looking for? Or is your content buried deep in Navigation Jungle? </li><li>Keep the behavior of the user always in mind. For example, when someone lands on a blog post, they should know what to do next. </li><li>Keep design consistency2 </li><li>Just like your messaging, content marketing design has to have a consistent flow. </li><li>Example: The look &amp; feel of a CTA should complement the landing page that it leads to. </li><li>Content CTA Landing page </li><li>Show more, tell less3 </li><li>Images and videos can help you tell your story with less clicks and less reading. </li><li>Instead of writing long descriptions or explanations, incorporate visuals and interactive content. </li><li>Optimize for different devices4 </li><li>The average user will not wait more than 6 seconds to see if your content is optimized for mobile. </li><li>Technologies like responsive design can help you ensure that your content works on any screen size. </li><li>Enable virality5 </li><li>Social networking sites account for the most referral traffic to almost all websites, just behind organic search. </li><li>Add sharing buttons for the social networks that your target audience uses the most. </li><li>You can also simplify sharing steps by including embed codes right below videos, infographics, and other visuals </li><li>Make call-to-actions pop6 </li><li>CTAs have to stand out from the rest of the page so that its easy for prospects to know where to click once they decide to take the next step. </li><li>From choosing the right size (bigger isnt always better), to using colors that pop, and leaving enough spacing around buttons, different versions of CTAs should be continually tested. </li><li>Offer the right prize7 </li><li>One of the biggest factors in capturing your lead is balancing the value of what youre giving away vs. the perceived barrier to getting it. </li><li>This is when features like progressive profiling can come in handy. Instead of making people fill out a long list of fields, just add two or three. </li><li>When the user comes back for a different content piece, new fields will replace the previous ones. </li><li>By optimizing design, you reduce confusion and guide visitors from videos to blog posts, eBooks, landing pages, and CTAs. </li><li>By optimizing design, you increase leads and sales. You immerse people in your journey and take them exactly where they want. </li><li>WANT TO GET MORE OUT OF YOUR CONTENT MARKETING? Increase readers, subscribers, and leads with Uberip START A FREE TRIAL </li></ul>