7 rules of content marketing design that convert customers
DESCRIPTIONPoor design can kill your content marketing. It doesn’t matter how good your content is - if you don’t address design and navigation issues, your audience won't stick around to see it. http://uberflip.com
Can visitors easily find what they're looking for? Or is your content buried
deep in Navigation Jungle?
Keep the behavior of the user always in mind.
For example, when someone lands on a blog post, they
should know what to do next.
Social networking sites account for the most referral traffic to almost all websites, just behind organic search.
You can also simplify sharing steps by including embed codes right below videos,
infographics, and other visuals
CTAs have to stand out from the rest of the page
so that it’s easy for prospects to know where to click once they
decide to take the next step.
From choosing the right size (bigger isn’t always better), to using colors that pop, and
leaving enough spacing around buttons, different versions of CTAs
should be continually tested.
One of the biggest factors in capturing your lead
is balancing the value of what you’re giving away vs. the
perceived barrier to getting it.
This is when features like progressive profiling can come in handy. Instead of making people fill out a long list of
fields, just add two or three.
By optimizing design, you reduce confusion and guide
visitors from videos to blog posts, eBooks, landing pages, and CTAs.
By optimizing design, you increase leads and sales.
You immerse people in your journey and take them exactly where they want.
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