lean ux workshop
DESCRIPTION
Lean UX workshop for UXSG communityTRANSCRIPT
Lean UX Workshop Build products faster, smarter and happier
Raven Chai UX Consulting
Workshop Facilitators
Lim Chee Koon Temasek Polytechnic
Hong Khai Seng Foolproof
Samantha Yuen Foolproof
Wu Jiajin Objective Asia
HOW TO PLAY • Use 5 minutes to create your personal trading card, includes: • Draw your own self-‐portrait • Your full name + a nickname • Your email address • One thing about yourself that people in the room aren’t likely to know • Your favourite past time / hobbies
• Pass the trading card around in no particular manner or order (please stand up and move around)
• Read the card you are holding, ask at least one question about the person
• Keep on passing the card, we’ll stop passing after 5 minutes, pass me your cards
• Make sure you sit with someone you do not know at all (on both sides)
5
What do you hope to achieve or learn from this workshop? Please write it down on the Tlip chart paper provided
Workshop Objectives
You'll take away practical skills to encourage:
• Collaborative team design
• Lean user research techniques
• Rapid design tactics to validate assumptions
• Minimise the waste in your UX activities
• Have fun and get to know friends
Agenda
1. Introduction
2. Lean UX Basics
3. Part 1: Framing your problem statement in 60 mins
4. Part 2: Validating your product hypotheses in 100 mins
5. Concluding Message and ReTlections
The Value of the Minimum Viable Product The bare feature set needed to prove out a hypothesis
Source: Ar*cle from Jeff Gothelf, Mar 07, 2011: Lean UX: Ge>ng Out Of The Deliverables Business hHp://i-‐cdn.apartmenHherapy.com/uimages/re-‐nest/plane12609.jpg
Started with a boring 3 minute video in 2008 for their minimum viable product, beta wai;ng list jump from
5,000 to 75,000 in one day (Mar 2008)
Examples of Minimum Viable Products (MVPs)
Discard a typical SDLC approach towards guerrilla research, tes;ng and rapid prototyping process. Complete redesign,
development and deployment within 6 months
Dropbox SMRT
Agenda
1. Introduction
2. Lean UX Basics
3. Part 1: Framing your problem statement in 60 mins
4. Part 2: Validating your product hypotheses in 100 mins
5. Concluding Message and ReTlections
Your Team’s Goal: Create a Minimum Viable Product (MVP)
and launch it in 60 days! !
This product should able to help users to solve speciTic problems that has not been addressed OR addressed poorly in the current market.
This product can be a website, mobile app or even a physical retail shop
2 Identify a core value proposition
Questions you need to ask yourself: !
• What is the problem you are trying to solve for people?
• Is there an existing solution?
• Why is this problem not solved or addressed poorly?
10
4 Conduct guerrilla user research
Get out of the building, Talk to strangers,
Validate product hypotheses.
20
Agenda
1. Introduction
2. Lean UX Basics
3. Part 1: Framing your problem statement in 60 mins
4. Part 2: Validating your product hypotheses in 100 mins
5. Concluding Message and ReTlections
7 Create your prototype
1Know your audience and intent 2Plan a li1le,
prototype the rest 3You can draw, it’s not Mona Lisa
4If you can’t make it -‐ fake it. 5Prototype only what
you need 6Prototype early and o@en
30
Examples of modelling and prototyping
• Cardboard
• Paper
• Masking tape
• Sticky notes
• Blutack
• Scissors
• Markers
8 Conduct guerrilla user testing
Get out of the building, Show it to strangers,
Validate product hypotheses.
30
10Group sharing and learnings
Share Present your journey • What were your assump3ons? • What has changed since? • Key value proposi3ons • What are your design ra3onale? • How do you mone3ze?
10
Agenda
1. Introduction
2. Lean UX Basics
3. Part 1: Framing your problem statement in 60 mins
4. Part 2: Validating your product hypotheses in 100 mins
5. Concluding Message and ReTlections