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Prepared by

Simon Miskimmin

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INTRODUCTION TO WSIA brief company overview….

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WSI is the world leader in Digital Marketing, Web Development & Web Design

ABOUT WSI

Introduction to WSI

Headquartered in Toronto, Canada, WSI has been developing profitable Digital Marketing Solutions for businesses of all types and sizes, since the mid 1990s. Our global network of Digital Marketing Consultants in over 80 countries is the largest of its kind.

WSI is committed to improving the profitability of its customers through the use of leading-edge digital technologies. As more businesses join the struggle to harness the potential of the digital world for business growth and success, WSI is ready to effectively serve their needs with affordable digital solutions.

Introduction to WSI

The WSI Network

• Head Office – Toronto Canada• 1500 offices• 87 Countries• 345 Certified Google Experts• 35 Certified Analytics Experts• 28 Certified Conversion Specialists• 381 SEO Content Developers• 182 Certified Landing Page Developers• Google Account Managers etc…

Introduction to WSI

The Power of WSIproven processes - proven results

• Our proven Internet Solutions Lifecycle allows us to consistently develop and deploy effective marketing campaigns that drive results.

• This proven process has been developed over the last 6 years and has been implemented with over 32,000 successful clients

AdvancedTechnologies

Build Targeted Traffic

Conversion Architecture

Introduction to WSI

Our Strategic Partnerships & Alliances

As a leading provider of Internet Solutions to businesses worldwide, WSI has aligned themselves with industry leaders and boasts a number of impressive strategic partnerships

showcased below.

These industry associations give our Consultants access to cutting-edge training and resources and share in our belief of following responsible digital marketing practices.  This means that when you work with WSI you can be sure you’re working with a leading edge company that

contributes and incorporates the best practices in our field.

Introduction to WSI

A Selection of Our Clients

Media Consumption

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Your Customers are Becoming Digitizedand the pace is increasing!

…and so is your businessit’s becoming more digitized every day!

How do consumers reach local businesses today?

Online Marketing Spending

The Opportunity is Online!

WSI Digital Marketing System

Lead Generation Strategies

Online Credibility & Brand Exposure

Strategies

Prospect & Client Communication

Strategies

Get Found – Drives LeadsBe visible and more

trustworthy – Convert more business

Have 2 way conversations – convert more leads, retain more customers, more repeat business

Web Analytics

Digital Marketing Strategies

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Lead Generation

Lead Generation

Need More Leads

Online Lead Generation Strategies

Online Lead Generation Strategies

PPC

SEOLanding Pages

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Keyword

Your business can appear here

Generate Leads – Pay Per Click

Search Engine Optimization

Keyword

Organic SEO Results Don’t forget about the other search engines!

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The Golden TriangleEye tracking study

to determine how visitors view web pages

How Users View Web Pages

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Landing Pages

Increase Conversion Significantly

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Online Credibility & Brand Exposure

Strategies

Online Credibility & Brand Exposure

I need more brand

exposure and enhanced credibility

Build an online

credibility and brand

exposure strategy

online credibility and

brand

Content Plan

Content Framework(Website)

Content BlueprintContent Marketing

Social Media Optimization

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Professional Web Presence

Professional Online Presence = Trust + Credibility + Reputation

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Creating the “Brand”

Why do companies need a social presence?

• Affordable Marketing

• Viral Nature

• Enhances Brand

• Builds Credibility

• Increases Traffic

• Engages Traffic

Social Media Optimization

Social Media Sales Funnel

Blogs

Press Releases

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Prospect & Client Communication

Strategies

Email Marketing

Nurture prospects to

customers

Provide ongoing value and retain more

customers

Get repeat business from existing customers

Client Communication

Preferred Communication Changingare you ready to change?

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Social Media

Social Media Advertising allows us to target highly specific groups of people i.e. we are able to target people based on age, sex, marital status, interests, hobbies, sports, where they live etc. so that adverts will only be shown to the people that we want to view them.

Social Media is a 2-way Conversation

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WHAT TO DO NOW?

Implement a WSI Digital Marketing Strategy...........

TODAY!028 9048 0257