wsi 10 minute intro digital marketing
DESCRIPTION
Introduction to WSI\'s Digital Marketing ServicesTRANSCRIPT
10 minuteIntro
WSI’s Internet Marketing Services
AGENDAInitial Meeting
Web Scan, Insights, Analysis
Web DesignHeat Map, Layout , CMS, Conversion Strategy
AnalyticsKeywords, Referrers, Goals Funnels
MarketingPPCSEOSMOE-mail
INITIAL MEETING
Some Customers
Web Scan, Insights, Analysis
WebScan Site Analysis
All of our websites have to pass this test at launch
Initial Keyword Research
Geographic and Related Terms
High Growth Related Terms
WEBSITE DESIGNHeat Map, Layout , CMS, Conversion Strategy
We Build Sites The Way People Look & Read
The Golden Triangle• Eye tracking study
determines how visitors view web pages
• Why Navigationis Top & Left
8
Design & Layout Features
Product Navigation
=Left
Standard Info = Top
Phone Number
Prominent
Logo = Key Top Left position
This Design Will Not Stand Much Text, so, text hidden to
the eye but not to Google
Easy To Use Back Office (CMS)
• Very Search Engine Friendly• SEO at Product Level• Can Add Unlimited Pages• Includes Help Manual• Includes E-mailer• Includes Reporting• Includes Intranet• Includes Events
Conversion Architecture
• Clear Images• Related Products• Calls To Action• Easily Navigable
• Clear 1 Stop Checkout• Registration Optional
ANALYTICS
Keywords, Referrers, Goals Funnels
Why is Analytics Important ?
• A website is a Sales Machine or a Lead Generator• It should be managed like a sales person• Left alone it will decline• Using Analytics will improve performance by:
– Understanding what your customers and prospects are doing on your site
– Understanding and testing what works• If you don’t measure you can’t manage• Helps Measure What Marketing Works
Analytics Dashboard –Free With Hosting
• Key Stats and Comparatives• Which Marketing Campaigns
Are Working Best?• What is Most Popular Content• What Are Users Searching
For?• How Are You Being Found?• Where Should Future
Marketing Be Spent?• Benchmarking
Set Goals For Valuable Behaviour
27%20%
Small Informed Improvements Can Radically Increase Sales
MARKETINGPPC SEOSMOE-mail
Pay Per Click Campaigns ( Adwords)
• We Bid For Positions On Google• We Split Test Adverts,
Headlines, & Landing Pages to get the Best Results
• Monthly Reporting on what is working best
Organic Pos %
1 27.1
2 11.7
3 8.7
4 5.1
5 4.0
6 4.1
7 4.1
8 3.2
9 2.8
10 3.6
PPCPos
%
1 7.4
2 3.4
3 1.1
4 .3
5 2.6
6 .9
7 1.7
8 .4
9 .1
10 .4
Improve Campaigns with Organic Success
Increase Sales 3-5 times by getting
Organic Positions
Average 1.2%
Average 5.5%
Can Target ‘000s of Words
Can Target a Few Words
SOCIAL MEDIA
More Social Media
• Happy to Send My Social Media Presentation from last 10 Minute Presentation
Social Media Increase Sales
Social Media Plans• Blogging• Facebook• Twitter• YouTube• MySpace• Linked In• Squidoo• Stumble Upon• Image Sharing• Video Sharing• Forums• Reviews• Monitoring what is
said• Responding• Show Your Expertise
& • E-mail is the Glue
SMO now Key SEO & Conversion Strategy
LowValue
HighValue
Keyword stuffing
Link tradingAutomated content generation
Automatedblog spam
IP cloaking
On pageoptimization
Parasite hosting
Injected links
Paid directorylink building
Do followblog comments
Press releaseoptimization
Wikipedia linksSearch enginesubmission
Spam reportingcompetitors
DMOZ, Yahoosubmission
Metakeywords
XML Sitemapcreation
Vertical searchtargeting
Keyword research
Rewriting dynamic URLs
Embedded widgets& badges
Viral contentLinkbait
PageRank sculpting
Internal linkarchitecture
AND FINALLY........ What We Give Away
Free Social Media Strategy Kit
• All Of Our Social Media Customers Get Our Free Social Media Strategy Kit
£100 Off Google Campaign Clicks
Help Yourself to Our Resources
• wsi-ebizsolutions.biz/resources Gateway to many of our resources• wsi-ebizsolutions.biz/webinars Our monthly expert webinars• wsi-ebizsolutions.biz/blog Access to our regular blog• wsi-ebizsolutions.biz/whitepapers Access to our marketing White Papers• wsi-ebizsolutions.biz/videos Our Video / Webinar Archive
Follow Us
• Facebook.com/wsiyorkshire• Linkedin.com/in/wsiyorkshire• Youtube.com/wsiyorkshire• Twitter.com/wsiyorkshire
Does Any Other Web Company Offer So Much?