wsi digital summit são paulo
TRANSCRIPT
Who is WSI?
• Founded in 1995• World’s largest digital agency network• 1000+ offices• Operating in 87 Countries
©2014 WSI. All rights reserved.
Your Digital Guide Book
• Digital Minds – by WSI’s Digital Consultants
• 5 Star Rating with Amazon
©2014 WSI. All rights reserved.
This is not just for high tech companies
“75% of the digital economy is delivered by traditional companies in traditional industries”
©2014 WSI. All rights reserved.
• Great resources available for research
• Appoint 1 person to own the strategy (one of your smartest)
• It’s as much about the questions as the answers
Mobile
• Required - Responsive or Adaptive site• User Interaction Analysis (UIA)
– Not just same navigation on different devices
Mobile
• Required - Responsive or Adaptive site• User Interaction Analysis (UIA)
– Not just same navigation on different devices
• Native apps
Mobile
• Required - Responsive or Adaptive site• User Interaction Analysis (UIA)
– Not just same navigation on different devices
• Native apps• Geo-fencing
Social
• Have you claimed your properties?– Consistency of content – critical for SEO
• Twitter • Google+• Pinterest• LinkedIn• Facebook
Social
• Have you claimed your properties?– Consistency of content – critical for SEO
• Twitter • Google+• Pinterest• LinkedIn• Facebook
• Monitoring properties– Sentiment analysis– Harnessing your happy customers– Reputation management
Social
• Have you claimed your properties?– Consistency of content – critical for SEO
• Twitter • Google+• Pinterest• LinkedIn• Facebook
• Monitoring properties– Sentiment analysis– Reputation management
• Social Selling– Lead generation shift
Driving Traffic
• PPC – enhanced campaigns – device, location, time• Understanding the levers
– Do you want to be #1?– Quality score – cost and ad position– Elasticity of demand – leverage the business
cycle
Remarketing – Secret Weapon
• Increases campaign cost by 15-20%• Increases performance by 50%• Story boarding• Powerful branding impact is the bonus
Lead Attribution• Analytics
– Solving the Wanamaker Dilemma– Customer discoveries – demo/psychographics– Discoveries about those not buying
Lead Attribution• Analytics• Call tracking• Speed to lead (MIT/Harvard Research)
– 1 vs. 2 hr response – 7 times more likely to contact
Testing
• Landing Page Optimization• Digital Alchemy
– Traffic costs don’t change, but results do!
• Multivariate analysis
©2014 WSI. All rights reserved.
Yet the internet is still in its infancy…the real opportunity is ahead
The Internet is Still in its Infancy
“The Internet will grow more in the next 5 years than it has in the last 25 years combined!”
Ray Kurzweil
©2014 WSI. All rights reserved.