Digital Minds 12 Things Every Business Needs to Know

About Digital Marketing

You're Going To Want To Read Our Book

We wrote a book that you’re definitely going to want to read. It gives businesses everything they need to know about digital marketing. Each chapter covers a different digital marketing tactic and is written by an expert on the particular topic. It’s the perfect resource for people and businesses who want to delve into digital marketing.

So here is a teaser from our experts

“I have more than 12 years of extensive experience in Business Consulting, Digital Marketing and Social Media.

My clients and partners gave me names such as "guru", "visionary", "strategic"... But I like to call myself an "architect" or an "orchestrator" of digital strategies and marketing methods that are totally unique to each business.”

Husam Jandal Chief Digital Marketing Officer, Published Author, International Speaker & Trainer, Professor of E-Commerce & E-Business

The real key to generating a great return on

investment (ROI) with Internet marketing is

using your business goals to develop a

dedicated strategy.

The four main pillars of digital marketing

emerging as the “Digital Royal Family”

• Content is King

• Digital Advertising is Queen

• Mobile is Prince

• Social is Princess

The Digital Landscape: Framework and Strategy

“I’m at my best when helping Executives, Business Owners and Entrepreneurs understand how to take advantage of social media technologies to support their business objectives. My ideal clients are those who know they need to engage in social media but struggle to see how to use it in their business. As a Baby Boomer who is passionate about digital marketing, I have the unique ability to simplify Internet Marketing in a logical manner that anyone at any age can understand.”

Francois Muscat Digital Marketing Expert & Certified Social Selling Trainer

Content marketing has given small

businesses the opportunity to become

publishers of news and content and has

leveed the playing field

When it comes to content marketing a

business needs to focus on its top priorities

• Lead generation

• Brand awareness

Content Marketing is King

“As a WSI Digital Marketing Professional I can leverage the capabilities of the largest digital marketing organization in the world. WSI has over 1500 offices in 87 countries. WSI has strategic alliances with leading technology suppliers such as ReachLocal, Google, IBM, Oracle, Yahoo, SEMPO and more.

WSI has developed emerging web technologies and marketing techniques that assist me in taking my clients' internet presences to the next level by building affordable digital marketing solutions that work.”

Benjamin Smith Experienced Digital Marketing Professional

The positioning of PPC ads is determined by a keyword

bidding process. Google calls the quality score of your

ad, determines the placement of your ad within the

listing. What’s more valuable to businesses: SEO or PPC?

The truth is, it depends on factors like:

• How competitive the keywords that are relevant to

you business are

• The cost of PPC bids for various keywords

• Whether your business is local, regional or national

Read this book to find out more

“I am Director of Web Services for my own firm, but I am also a Training Coach and Certified Mentor who trains and advises other Internet Consultants around the world on business strategies, Internet Marketing programs and website development management.

Before founding Kreative Webworks, Inc. in 1999, I was Leader of Learning & Development and a manager of special projects for Honeywell. I hold a Bachelor of Fine Arts from Long Island University, and a Master of Business Administration from Keller Graduate School of Management.

I also hold Certificates in Digital Electronics from DeVry University, Lean Enterprise System Design from the University of Tennessee, E-Commerce Business Strategies from USC and advanced Search Engine Optimization from SEMPO.”

Chuck Bankoff Director of Web Services for Kreative Webworks, Inc.

The problem is most websites are so ill conceived and

poorly constructed that they’re little more than

monuments to their owners. People do not read on the

Internet they scan.

What is a Landing Page?

Landing pages is where visitors arrive after clicking on an

email link, search engine result, a banner ad, PPC as or

following an offline advertisement.

Read the book to find out which land page could save

your business

“I help to take your business to the next level by leveraging your website with Digital Marketing solutions that maximize your marketing dollars and achieve a real return on your investment. At WSI M3 Digital Marketing, our digital agency knows getting traffic to your website is only one piece of the puzzle. Success truly lays in the ability to convert that traffic into sales which is what we do best.

TechDogs is a Distributed Marketing Solutions provider for franchises and other distributed organizations. The TechDogs platform was designed with one primary focus: to eliminate the challenges franchisors and distributed organizations face when attempting to streamline their many disconnected markets into one cohesive brand image. Our innovative, Hub and Spoke format does just that. TechDogs delivers centrally controlled web and eCommerce sites that not only seamlessly manage an unlimited number of businesses and online stores”

Darryl Chenoweth Managing Partner & President at WSI M3 Digital Marketing and TechDogs Digital Marketing & eCommerce Solutions

Outside of communication (email and instant

messaging) and some eCommerce, there are

three typical online behaviours

• Search

• Surf

• Social

How display fits in the digital marketing system

Online display ads are targeted, so they’re

much better at capturing the attention of

searchers who are more likely to convert.

Display Advertising: What You’re Missing

“My focus is on helping companies find the strategy that best fits their needs and budget and then establishing goals for each marketing campaign; in essence giving business perspective to complex intangible ideas such as internet marketing. My true passion is content writing followed closely by my desire to get people to the top search results for their product or service - what our customers call "search engine optimization". In order to be good at this and to maintain a competitive edge, I am also certified in related areas such as paid search marketing through Google's AdWords program as well as Social Selling Mastery through WSI.”

Andre' Savoie Helping businesses generate leads from their websites, internet marketing & social media activities.

The reality is that search marketing is becoming

more significant driver of business and market

share expansion that it ever has been in the past.

Bus as with moth things, the difference between

the “black-hat” techniques that expose

companies to the wrath of Google , and the

Google endorsed method are not simple to

understand on the surface. Follow these four Rules

in SEO

1. You can’t beat the system

2. Value-based content marketing never goes out

of style

3. Foundational SEO is more important than ever

4. The rules will change!

The Power of Adaptive SEO

“I live and breath Social Technology, Social Media & Mobile Marketing and Reputation Management. I will show you how to use them to improve many areas of your bottom line, not just Marketing!

I show you how to enhance and protect your reputation, whilst generating increased sales, reduced costs and improved customer acquisition and retention.”

Recognised as an expert in reputation management, digital and mobile marketing, Rob is a professional speaker both in the U.S. and across Europe. In addition to consultation services, including the “12 step process to achieve Social Proficiency” programme, Rob also coaches, trains and provides implementation services to help business owners, organisational leaders and their teams including the ‘Social Selling Mastery Certification Programme’.

Rob Thomas Chief Digital Officer & MD @ WSI-eMarketing | Social Selling & Reputation Management Expert

“Tracy has been trained in Internet Marketing, with additional training at Google in London and has also achieved her Advanced Internet Marketing Certification. Tracy is a member of SEMPO (Search Engine Marketing Professional Organisation) and Tracy also speaks about Internet and Digital marketing to large corporations around the world at their International Conferences.

Tracy excels in her Search Engine Optimisation and Social Media skills and has a huge understanding of website analytics and Google Pay per Click and passed her Initial Google Training in 2008.”

Tracy Spence Conversion Architecture Specialist at M3 Social Mindz UK Ltd as Sales & Marketing Director

Many business want to deny it, but social media is

positioning itself at the core of digital marketing.

Despite the plethora of social platforms that seems

to grow every few months, there are four mail

platforms that offer businesses a unique set of

opportunities

Social Media Shakedown

• Facebook

• Twitter

• LinkedIn

• Google+

“Let's cut right to the chase. I've been in the SEO game since Netscape Navigator was relevant! Penguins and Pandas don't scare me. (I'm not talking about the cute furry animals...I'm referring to the Google algorithm updates) I've had the pleasure of creating and executing digital marketing strategies for companies like Weston's Bakeries, WONDER bread, Sunsweet, Napoleon® Grills and Corona to name a few. To date I have conducted hundreds of digital marketing seminars, workshops, webinars and public speaking events around the globe to thousands of businesses and groups such as the Retail Council of Canada , Florida Tourism (Visit Florida), Canadian Franchise Association, Rogers TV, and WSI Corporate.”

Baltej Gill Digital Marketing Specialist: SEO Expert, Social Media Speaker, Internet Marketing Consultant, Analytics

Videos can be used in multiple ways. They can be used to

showcase your products and services help customers make a

buying decision, improve your search engine ranking, and

build bran affinity.

In fact, a video makes it 53 times more likely that you’ll get a

front page Google result.

Why is it so important for us to pay attention to YouTube?

• YouTube receives more than 1 billion unique users each

month

• Over 4 billon hours of video are watched each month

• YouTube is localized in 53 countries and across 61 languages

• YouTube is the 2nd largest search engine

Video Marketing: Don’t Blink or You’ll Miss It

“I manage the Marketing Communications team at WSI's corporate head office. I managing the ongoing envelopment of marketing strategies, programs and collateral utilized by our franchisees, overseeing the creation of corporate communication strategies, including newsletters, articles, whitepapers, press releases, videos.

I also assisting in the coordination of our corporate strategic partner alliances with associations, managing all marketing related systems including our internal Brand Marketing System.”

Cheryl Baldwin Director of Marketing Communications at WSI

One of the best ways to generate new leads and

nurture existing ones is by implementing a carefully

planned and engaging email marketing strategy.

But email marketing is more than just sending a

mass message to the people on your contact list. It

is a type of drip marketing technique and is best

described as a direct marketing strategy that

involves scheduling

Read this book to find out more about 5 ways to

build your email database and tips for increasing

email marketing conversions.

Email Marketing: A Constant Drip

“Doug has been involved in the internet service and consulting industry since 1997 and has enjoyed the opportunity to share his knowledge and strategies with thousands of companies all over the world. Doug believes that there are a number of approaches that a company can consider when developing an on-line strategy, however you always need to start with the end user in mind and know how to interact with them while maintaining best practices.

Marketing was something that companies pushed out to people and or companies but in the new world prospects ask for information when they want it, we call that “marketing on demand” and/or “information on demand".

Based out of Kitchener Ontario, Doug has helped 100’s if not 1000’s of businesses succeed on the internet and hope he can share some of his experiences and expertise in helping you.”

Doug Schust President at WSI WORLD

Responsive design allows your web content to

dynamically respond to the platform or device that

is requesting that information.

Responsive web design is vital to most businesses

going forward, even for those who have built

mobile version of their website.

Elements of Responsive Web Design

• Devices

• Design

• Development

• Upgrades

• Retina Display

Responsive Web Design: The Future

“I enjoyed working on strategic technology initiatives and trying to think "outside of the box". Towards the end of my "banking days", I started getting excited about where the Internet was headed and decided there just wasn't enough time in the day to keep my day job and focus on my passion. It's this passion for the Internet and the evolution of digital marketing that I can bring to your organization, but it may be from a different angle than what you would expect. Before we even start talking about "techie stuff", we'll first discuss your overall strategic objectives and what your goals are. I believe this discovery process is important for several reasons, but most importantly if you are going to use the Internet as a strategic tool, it needs to be aligned with your business strategy. Sounds like elementary school logic, but I'm amazed at how often this is not the case. Together, we'll separate the "what could we do" with the "what should we do.”

Eric Cook Digital Marketing Strategist, WSI Internet Consulting

As business owners, it’s important to understand

every new marketing opportunity that can help us

engage and interact with out customers in the new

form-factor.

As consumer behaviour continues to change, we

are now in the midst of the “third screen evolution”.

We’re even using mobile devices while shopping,

according to Google 44% of consumers use their

smartphones while shopping.

Mobile Marketing: On the Move

“Prior to setting up the WSI E-Services offices in Antwerpen, Belgium, Miko held managerial and directorial positions at High-Tech and financial services companies. In addition to his MBA with expertise in Marketing and Information

Systems, Miko has to his credit Internet Marketing training and certification from WSI as an internet marketing and SEO specialist. He is also a member of the Search Engine Marketing Professional Organization (SEMPO). ”

Miko Kershberg Internet Marketing Expert, Analytics, Conversion, SEO, PPC, Social Media, Web Design

Not analysing your digital marketing data is very

much like not looking at your financial reports. You

simply can’t neglect the data – it could be costing

you money.

You need to make sure that the data you’re

collecting has the following three attributes.

• Proper Quality

• Accuracy

• Relevancy

Find out how getting this right can save you money

through this book.

Don’t Forget About Measurement

Get in touch for your copy

Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing is now available through all major retailers!

In the Toronto area, call us now at 416-564-1863 to get yours today.