writing more effective job postings
Post on 13-Sep-2014
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DESCRIPTION
Don’t settle for any old job posting — make yours stand out with a few simple tips. CareerBuilder's own Keith Hadley and Renee Reid will show you how to create job postings that attract and engage the candidates your company needs, and how to develop a stronger, more targeted recruitment strategy to maximize the return on your advertising.TRANSCRIPT
© 2014 CareerBuilder© 2014 CareerBuilder
Presented by:
Keith Hadley, Practice Leader, Employment Branding, CareerBuilder
Renee Reid, Client Advocate Lead, CareerBuilder
WRITING MORE EFFECTIVE JOB POSTINGS
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© 2014 CareerBuilder
OUR SPEAKERS
2 |
Keith HadleyPractice Leader, Employment BrandingCareerBuilder@keithhadley
Renee ReidClient Advocate LeadCareerBuilder
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© 2014 CareerBuilder
THE POWER OF A JOB POSTING
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According to a recent CareerBuilder survey:
• Nearly 80% of employers believe in the power of the job posting and that it’s a direct representation of their brand.
• 75% agree that it also provides key data and insight on the effectiveness of their recruitment strategy.
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© 2014 CareerBuilder
THE CANDIDATE PROCESS
► 4 ◄
Source: 2013 CareerBuilder / Inavero Candidate Behavior Study
63%15%
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© 2014 CareerBuilder© 2014 CareerBuilder
BUILDING YOUR STRATEGY
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STRATEGIC RECRUITING
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How difficult will it be to recruit for this position?1
Where should I focus my recruitment efforts?2
Are we offering the right compensation in this market?3
Where are candidates coming from? 4
Who am I competing with for candidates?5
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HOW HARD WILL IT BE TO RECRUIT?
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WHERE IS MY TALENT LOCATED?
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82
78
74
73
73
64
60
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46
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WHAT SALARY SHOULD WE OFFER?
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WHERE ARE THEY COMING FROM?
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WHO ARE MY COMPETITORS?
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ASSUMPTION BEHIND THE JOB POSTING
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Screen the wrong people out. Draw the right people in.
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WHICH METRIC MATTERS MOST?
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Time to Fill
Quality of Hire Cost per Hire
© 2014 CareerBuilder© 2014 CareerBuilder
WRITING A BETTER JOB POSTING
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© 2014 CareerBuilder© 2014 CareerBuilder15 |
• Must haves:o Clear qualifications / Skills
o Location
o Salary
o Company information
o Advancement opportunities
• Format:o Bullets over long sentences and paragraphs
o Speak directly to your audience
o No typos – deal breaker
WHAT TO INCLUDE? #hrconnect
© 2014 CareerBuilder© 2014 CareerBuilder16 |
• Every job posting receives a relevancy score based on the search conducted.
• Keyword relevancy & frequency impacts position on candidate searches.
• Job title weighted about 4 times more than any other section.
o Avoid unconventional titles like “Sales Rockstar” or “Top Performers.”
OPTIMIZE YOUR POSTINGS
For the top 3 posted job types, 61% of applications begin with a keyword search.
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© 2014 CareerBuilder
GOOD EXAMPLE OF, UM, DIFFERENTIATION
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WAYFAIR
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YOUR POSTING IS AN AD
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© 2014 CareerBuilder
NASA OR SPACE X
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© 2014 CareerBuilder© 2014 CareerBuilder21 |
Inform / Educate
SellDefine
Success Factors
Use Real
Estate Rule
K.I.S.S.
RECAP #hrconnect
© 2014 CareerBuilder
QUICK TIPS
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• Streamline
• Create Brand Consistency
• Utilize Templates
• Auto-Repost Jobs to Save Time
© 2014 CareerBuilder© 2014 CareerBuilder
MAXIMIZE EXPOSURE
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MAXIMIZE EXPOSURE
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• Major Job Boards
• Industry/Talent Relevant Niche Sites
• Targeted Recruitment Emails
• Promote Through Social Channels
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© 2014 CareerBuilder© 2014 CareerBuilder
HOW ONE COMPANY FOUND SUCCESS
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DATA DRIVEN STRATEGY
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DATA DRIVEN STRATEGY
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© 2014 CareerBuilder
CLEAR MESSAGING & BRANDING
► 28 ◄
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© 2014 CareerBuilder
KEY TAKEAWAYS
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Build a Data-Driven Strategy First
Write a Job Description that Compels Candidates to Apply
Maximize Exposure to Drive Applications
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© 2014 CareerBuilder© 2014 CareerBuilder30 |
Keith HadleyPractice Leader, Employment BrandingCareerBuilder@keithhadley
Renee ReidClient Advocate LeadCareerBuilder
#hrconnect