2015mediakitmedia.dmnews.com/documents/94/2015dmn_mediakit_23445.pdfjob postings) job postings) job...

2015MEDIAKIT

Contact Information: Greg Zalka I 646-638-6027 I [email protected]

DMNEWS.COM

LEAD GENERATION• Sponsored Promotion• Whitepaper of the Day• Hot List of the Day• Telemarketing• Webcasts• Virtual Events• eBook• Social• Source• Online Directory

BRANDING• Magazine• dmnews.com • Newsletters

EVENTS• Marketing&Tech Partnership Summit• Marketing Hall of Femme• 40 Under 40• Caples

THOUGHT LEADERSHIP• Roundtable• Native advertising

CUSTOM CONTENT CREATION• eBooks/Surveys/ Microsite

RECRUITMENT• Online• Print

OTHER• Licensing

Insight on profitable, data-driven marketing strategies

1 2 4

3 57

n 100% year-one direct requestn 100% BPA qualified

n 83% C-Suite/Senior marketing titles n 73% Client-Side marketers

Marketers need insight that drives customer action and profitable rev-enue. Getting to that insight takes the right mix of data, strategy, and technology. Direct Marketing News provides the comprehensive coverage of the hottest trends, success strategies, and core technologies that mar-keters need to get from raw data to profitable insight. DMN delivers that timely information through a robust set of digital offerings that include a website, email newsletters, eBooks, social media, virtual events, and webcasts, as well as a monthly print edition, Essential Guides series, and live events that collectively serve a BPA-audited circulation of more than 150,000 senior marketing executives per month.

*BPA AUDITED FULL AUDIENCE REACH OF 150,000+ ACROSS DIGITAL, SOCIAL MEDIA AND PRINT


OVERVIEW

VERTICALS INCLUDE:n Online-Only Retailersn Traditional Outletsn Financial Servicesn Healthcaren Technologyn Publishingn Communicationsn Entertainment n Hospitalityn Tourism & Traveln Manufacturingn Educationn Governmentn Transportation n Utilitiesn Associationsn Agenciesn Media

Chairman, CMO, CEO, COO, etc.

Marketing Manager+

B2BB2C

Agencies Suppliers

Creative, Operational, Technical, etc.

Both B2C/B2B

52%

30%

22%

31%

26%

5%

17%

44%

73%JOB TITLE BREAKDOWN:

B2C V. B2B BREAKDOWN:

CLIENT-SIDE MARKETERS V. AGENCIES BREAKDOWN:

Client-Side Marketers

2015MEDIAKIT

Month In-Depth Success Secrets Topic of Essential Planned Bonus eBooks: One eBooks: eBooks: Events (Main Feature) Feature the month Guides Distribution Tough Question Specialty Compilation (Live & Virtual)

*Ad due dates are the 10th of the month prior**All Essential Guides will have bonus distribution at DMA 2015

***In every issue: coverage of email, analytics/marketing-tech, and direct mail/postal or regulatory issues

2015 EDITORIAL CALENDAR


September

November

October

February

March

April

May

June

July/August

December 2015/January 2016

December/January

2015 Marketing Outlook

Datafication of Marketing

Marketing&Tech

Innovation Awards

The Changing Dynamic

of Customer Loyalty

Marketing Hall of Femme

Redefining Data Privacy

A Day in the Life of Direct

Marketing

What’s Next in Customer Experience Marketing

The Intersection of Ad Tech

and Marketing

40 Under 40 Awards

2016 Marketing Outlook

Content Marketing: The Good,

Bad, & Ugly

Blending Direct and

Brand Marketing

Time Manage-ment for Marketers

Segment-ation and Targeting

Storytelling

Email Marketing

B2B Marketing

Omni-channel

Marketing

Mobile Strategies

Data/Analytics

Lead Gen Strategies

Customer Lifetime

Value

Mobile Marketing

Omni-channel

Marketing

Predictive Analtyics

Direct Response

Video

Segmenta-tion and Targeting

Lead Gen Content

Marketing

Marketing Auto-mation

Programmatic

Privacy

Social

Marketing Leadership

Attribution

Marketing ROI

Native Advertising

Email Marketing

Marketing Measure-

ment

Customer Loyalty

—

Marketing&Tech

Innovation Awards

—

Marketing Hall of Femme

—

—

—

—

40 Under 40 Awards

Content Marketing Essential

Guide

Social

Demand Gen

Content Marketing

Customer Loyalty

Email Marketing

Data/Analytics

Marketing Tech

Digital Strategies

Segmenta-tion and Targeting

Omni-channel

Marketing

eTail West

Marketing Hall of

Femme, National

Postal Forum

ad:tech San

Francisco

—

CRMC

eTail East

40Under40 Awards,

ERA, GraphExpo

DMA2014, Advertising

Week

ad:tech New York

Marketing&Tech

Innovation Summit

Virtual Event: Mobile Marketing

(Feb 26)

—

Live Event: Marketing Hall of Femme (Apr 26)

Virtual Event: Lead Generation

(May 14)

—

Virtual Event: Social Media

Strategies (Aug 20)

Live Event: 40 Under 40

Awards

—

Live Event: Caples Awards

Virtual Event: Content Marketing

(Dec 3); Live Event:

Marketing&Tech Innovation Summit

Attribution

2015 Predictions;

Content Marketing Essential

Guide

Marketing Automation

Marketing&Tech

Innovation Summit

—

—

—

—

Omnichannel Marketing

—

—

Email Marketing

—

—

Direct Mail Marketing

Social Media

Strategies; Caples Awards

Analytics

Virtual Event: Content Marketing

(Dec 3, 2014); Live Event:

Marketing&Tech Innovation Summit

(Jan 29, 2015)

Month In-Depth Success Secrets Topic of Essential Planned Bonus eBooks: One eBooks: eBooks: Events (Main Feature) Feature the month Guides Distribution Tough Question Specialty Compilation (Live & Virtual)

All rates are netSee media kit page for all opportunities

* Depending on criteria

*Custom options available

PRINT INCLUDES DIGITAL AND APP EDITIONSDISPLAY

SOURCE

RECRUITMENT

Frequency Full Half Quarter Frequency Full Half Quarter Eighth (Includes 4 online (Includes 3 online (Includes 2 online (Includes 1 online job postings) job postings) job postings) job posting)

1x $8,880 $6,215 $3,555 1x $6,215 $4,350 $2,490 $1,245

3x $8,440 $5,905 $3,375 3x $5,905 $4,130 $2,365 $1,180

6x $7,995 $5,595 $3,195 6x $5,280 $3,700 $2,115 $1,055

12x $7,550 $5,280 $3,025 12x $4,970 $3,480 $1,990 $1,000

20% premium added to back cover position15% premium added to inside front and inside back cover positions10% premium added to all guaranteed run-of-book positions

Frequency 4 col. x 4" 4 col. x 3" 4 col. x 2" 4 col. x 1" 2 col. x 4" 2 col. x 3" 2 col. x 2" 2 col. x 1"

1x $1,190 $1,160 $1,125 $1,090 $600 $575 $560 $545

3x $1,130 $1,100 $1,070 $1,040 $560 $550 $535 $520

6x $1,005 $985 $960 $935 $505 $495 $475 $465

12x $955 $915 $895 $875 $475 $460 $450 $435

LEAD GENERATION SPONSORED PROMOTION WHITEPAPER OF THE DAY HOT LIST OF THE DAY TELEMARKETING

Deployment Rate $5,965 $3,275 $2,445 Upon Request

CPL* $50-$200

SOCIAL

Tweet Chat Sponsor $4,565

Sponsored 2 Tweets $1,750Tweets

5 Tweets $3,350

TWITTER

LIVE EVENTS

Sponsor $24,000 Reveal $9,500 Sponsor $15,000 Gold Sponsor $7,500

ROUNDTABLE CAPLES* MTPS* HALL OF FEMME*

LEAD GENERATION EVENTS

Editorial $24,875

Partner $19,875

Keynote $9,870

Session $9,870

Booth $4,715

WEBCAST VIRTUAL EVENT


2015 ADVERTISING RATES2015MEDIAKIT

All rates are net

ONLINE DISPLAY

SPONSORSHIPS

INTERACTIVE/RICH MEDIA

NEWSLETTERS

ONLINE DIRECTORY

JOBS.DMNEWS.COM

JOB POSTINGS

Frequency Leaderboard (728x90) IMU (300x250) Navigation Bar (980x30) Peel Page (see specs) 1 month $3,125 $2,545 $2,890 $4,9753 months $3,000 $2,440 $2,780 $4,7506 months $2,880 $2,340 $2,660 $4,55712 months $2,630 $2,140 $2,430 $4,440 CPM $105 $105 $105 —

Frequency Channel (728x90, 300x250 & 300x100) Digital Edition (300x250) iPad (320x50, 728x90 & 360x90) Keyword (728x90)1 month $7,215 $2,756 $1,575 $1,575 3 months $6,625 $2,620 $1,500 $1,500 6 months $6,025 $2,478 $1,415 $1,415 12 months $5,485 $2,342 $1,340 $1,340

Frequency Prestitial (640x480) Pushdown (980x418) Skin (see specs) Premium Sidebar (see specs)1 day $1,750 $1,050 $5,250 $3,9953 days $1,650 $995 $4,725 $3,5556 days $1,575 $945 $4,200 $3,15512 days $1,475 $890 $3,675 $2,755

Sponsorship Daily Insider (728X90, txt link & logo) Email Weekly (728X90, txt link & logo) Marketing & Tech Weekly (728X90, txt link & logo)1 week $5,400 $2,350 $2,3502 weeks $5,150 $2,200 $2,2003 weeks $4,850 $2,050 $2,0504 weeks $4,550 $1,900 $1,900Text ad only 1 week $3,750 $950 $9502 weeks $3,550 $850 $850Daily Insider deploys 5x a week, Email Weekly & Marketing & Tech Weekly deploy 1x a week. All costs per week.

Type Option A Option B Option CAnnual Rate $1,325 $1,130 $900

Frequency Leaderboard (728x90) IMU (300x250) Navigation Bar (980x30)1 month $1,270 $1,020 $1,1453 months $1,220 $975 $1,0956 months $1,170 $935 $1,05512 months $1,070 $855 $965

30-day $33060-day $550

DIGITAL


ADVERTISING RATES (CON’T)2015MEDIAKIT


You want sales leads? We have multiple ways to deliver them. Don’t pick just one – ask about our content syndication program which will utilize all appropriate lead generation products to guarantee you the most qualified, up-to-date, sales-and/or marketing-ready leads.

WHITEPAPER OF THE DAY Delivered to over 29K* opt-in integrated marketers. This broadcast service enables suppliers and research firms to announce whitepapers, best practice guidelines, research results and other free literature in all sectors of integrated marketing.

SPONSORED PROMOTION Delivered to over 28K* marketers. Sponsorships available for email blast of special client promotions sent to Direct Marketing News subscriber base. Promotion examples include, but are not limited to: Webcasts, Trade Show Exhibition, Special Announcements, New Product Launches, Advertisements, Anniversaries, New Business wins, and Congratulatory messages.

HOT LIST OF THE DAY Delivered to 18K* direct, database & interactive marketers; single sponsored daily HTML email blast to eager subscribers. These direct marketers want to stay informed on what’s new in response, compiled, postal and email lists in this popular service which showcases one new mailing list every business day. Detailed info on each list and where to get it make this an invaluable resource for mailing professionals.

TELEMARKETINGOur telemarketing program utilizes our year-round circulation requalification efforts to target the most customized lead requests. Add proprietary questions to our ongoing circulation efforts to ensure you are only receiving what you deem an acceptable marketing or sales ready lead. *Silverpop 2014 average

LEAD GENERATION1

LEAD GENERATION2015MEDIAKIT


DIRECT MARKETING NEWS webcasts are an authoritative and interactive marketing opportunity for advertisers, allowing you to communicate thought leadership to a captive audience. Led by a senior edi-tor, webcasts feature the most respected marketing executives. Sponsoring a webcast develops leads culled from the Direct Marketing News audience in an educational and informative atmosphere. We offer two webcast sponsorship packages to effectively meet your objectives: Editorial and Partner.

DIRECT MARKETING NEWS takes respon-sibility for all webcast promotions, reg-istrations, and on-demand promotions afterwards. Your webcast is available on demand for a year after it runs. You will receive all registrant contact information and receive a personalized link to pro-mote and host on demand.

Editorial

Partner

DMN

Sponsor

DMN

DMN

DMN

Sponsor

Sponsor has 10 minutes at the end of Q&A

Sponsor speaks on panel

ContentCreation ModeratorFormat

Speaker Recruitment

Sponsors of Speaking Opportunity

LEAD GENERATION1

LEAD GENERATION EVENTS2015MEDIAKIT


WHO: Estimated 800+ marketing decision makers

WHAT: An online event to foster live, interactive dialogue between marketers & sponsors

FEB 26 Mobile Marketing/Email

MAY 14 Lead Generation

AUG 20 Social Media

DEC 3 Content Marketing

SPONSORSHIP OPPORTUNITIES INCLUDE:Editorial Keynote:Sponsor benefits by being the exclusive keynote sponsor and aligning its brand with the keynote speaker (typically a client-side marketer) and content. This pack-age includes:n A digital skin during the keynote to promote your companyn A high-level executive from your company take part in the Q&A with the keynote speakern Your speaker closes the last 5 min. of the keynote sessionn A booth in the exhibition hall with unlimited content to engage with the attendeesn Contact details from all registrantsn Rate: $9,870

Session Sponsor:Sponsor has a session during which you present a case study or best practices workshop.n The session is 30 min. and has 10 min. Q&An A booth in the exhibition hall where your sales executives can engage with attendees in real timen Your booth can hold as much content as you want (whitepapers, ebooks, videos)n Contact details from all registrantsn Rate: $9,870

Virtual Booth in Expo Hall:Sponsor has a booth to engage with attendees in real time. n Booth can hold as much content as you want (whitepapers, ebooks, videos)n Contact details of the attendees that engaged with your boothn Rate: $4,715

LEAD GENERATION1

LEAD GENERATION EVENTS2015MEDIAKIT

WHAT IS AN EBOOK?Content marketing has become increasingly popular with eBooks playing an essential part of a comprehensive content marketing mix. • Use Direct Marketing News content to attract, engage, educate, and convert customers. Have DMN take care of the content creation/distribution and benefit with branding, lead generation! • eBooks are free to readers in exchange for their contact information and an excellent source of engaged leads.

OPTIONS AND SPONSORSHIPS:DMN EDITORIAL EBOOKS:• Produced by DMN editorial team on a bi-weekly basis• Topics cover data-driven marketing strategies such as Big Data, omnichannel trends, email marketing, content marketing, social media and more (see editorial calendar for complete list)• Published on the DMNews.com eBook resource page • Promoted via dedicated email deployments, newsletters, social media, and online

Sponsorship includes:• Branding within eBook (full page ad)• Branding on cover page, landing page, and all promotional emails (sponsor’s logo)• 150 leads• Rate: $7,500 net

DMN CUSTOM EBOOKS:• Produced on-demand within 6 weeks • Content based on brief agreed between the editorial team and sponsor• Content may include sponsor’s quotes, case-studies, and data• Rate: $15,000 net• Cost includes creation, design, distribution, and 150 leads • Additional leads available on CPL basis


LEAD GENERATION1

EBOOKS2015MEDIAKIT


WANT TO MAKE A SERIOUS SOCIAL IMPRESSION?A sponsored tweetchat is your answer. Created around a specific topic of your choice, tweetchats are fast-paced, action-oriented, live discussions that take place around a designated hashtag. They allow you to engage directly with top-level integrated marketers who follow @dmnews while also spreading awareness of your brand and increasing your social footprint.

PRE CHAT:n Sponsor recruits speakers

n 1 tweet a day the week prior from @dmnews

n 2 tweets a day the week of the tweetchat from @dmnews

n Post on DMN Facebook & LinkedIn the week of the chat

n Promotion in our Daily Insider newsletter the day before

n Prestitial promoting event day before and day of event

n Email blast to our twitter followers

DAY OF CHAT:n DMN moderates

n Sponsor owns Twitter skin exclusively

POST CHAT:n DMN moderator blogs the “findings” of the tweetchat from an editorial perspective

n Storify your chat so a “cliff note” version is available for anyone who missed the live event

* Twitter Analysis

Twitter Followers

18.4k

Avg. monthly growth

2%

Exposure*

1,216,596 impressions

LEAD GENERATION1

SOCIAL2015MEDIAKIT


BRAND YOUR COMPANY AND REACH 45,000 QUALIFIED SUBSCRIBERS ON A MONTHLY BASISDirect Marketing News Source is a must for any company seek-ing a cost-effective opportunity to maximize exposure, and the potential for new business. It’s built on the concept of continuity, giving your company year-round visibility to the decision-makers who read the publication. Make an impact and deeply penetrate this elite audience by taking advantage of a variety of listing options to make your company stand out!

2” x 2”

4” x 4”

2” x 1”

2” x 3”

Be one click away from buying decisions of thousands of marketing professionals turning to the Direct Marketing News Online Directory every day. With over 150 categories, stand out in the areas that best define your capabilities and drive leads to your company.

3 OPTIONS AVAILABLE! OPTION A: $1,325100-word description, logo, full contact information, 2 corporate asset downloads, video, social media links, editorial links, featured listing on HomePage, featured listing channel page, featured in one week of Daily Insider Newsletter, featured as “Company of the Week” on dmnews.com

OPTION B: $1,13075-word description, logo, full contact information, 1 corporate asset download, social media links, editorial links, featured listing on channel page, featured in one week of Daily Insider Newsletter

OPTION C: $90025-word description, logo, full contact information, social media links, editorial links, featured in one week of Daily Insider Newsletter

LEAD GENERATION1

SOURCE & ONLINE DIRECTORY2015MEDIAKIT


DIRECTMARKETING NEWSPRINT/MOBILE APP/IPAD/DIGITAL EDITIONWhether it’s a print advertisement or an exclusive sponsorship of the digital edition, mobile app, or iPad, Direct Marketing News makes it easy for you to get exposure amongst marketers everywhere!

BRANDING2


Page Peel (see specs)

Premium Sidebar ad (see specs)

Prestitial (640x480)

Pushdown (980x418)

Leaderboard(728x90)

*Webstats: Omniture 2014 monthly average

Skin(see specs)

IMU (300x250) IMU

impressions

now served on

mobile site-

added value!

Monthly Page Views

Monthly Visits

Monthly Unique Visitors

221k 139k 113k

BRANDING2

2015MEDIAKIT


The following editorial newsletters are published by Direct Marketing News and are available for sponsorship. Sponsorship includes a leaderboard and a textbox banner located above the fold.

DAILY INSIDER Delivered daily to 37k integrated marketers. The must-read for marketers and their agencies every business day for its breaking news coverage and expert analysis on all aspects of marketing.

EMAIL WEEKLY Delivered each Tuesday to over 29k email marketers. The primary source of original news, expert views, case studies, best practices, and tips on the ever-changing practice of email marketing.

MARKETING&TECH WEEKLYDelivered each Thursday to over 31k, the Marketing&Tech Weekly is a one-stop source to discover the freshest content around new developments in marketing technology that can help businesses engage with new consumers and keep loyal ones coming back.

BRANDING2

NEWSLETTERS2015MEDIAKIT


DIRECT MARKETING NEWS ANNOUNCES ITS 2015 MARKETING & TECH INNOVATION SUMMIT The one-day event lends insight into how marketing and tech collaboration can deliver a competitive advantage.

The Direct Marketing News 2015 Marketing&Tech Innovation Summit is a much-needed source of strength in a time of change. The Summit, to be held on January 29 in New York, is dedicated to exploring how marketers and their technology colleagues—whether in IT, data, mobile, Web development—enhance marketing performance in ways that will create a competitive advantage.

The event will feature keynote speakers, expert panel dis-cussions, interactive roundtables, and in-depth workshops to give attendees multiple ways to get the information they need to succeed in today’s ever-evolving market-place. Speakers will share deep insight into such topics as:

n How chief marketers should restructure their organizations to adapt to today’s digital realities

n Ways that marketers and tech teams can share data to create more relevant and real-time customer experiences across channels

n Cross-departmental strategies for content marketing innovation, deployment, and engagement

The Marketing&Tech Innovation Summit is a must-attend event for any marketing leader looking to harness the power of technology to enhance their marketing results and stand out from the competition.

For more information, contact Nicole Marshall at [email protected].

For sponsorship information, contact Greg Zalka: [email protected] or 646-638-6027

EVENTS3


SPONSORSHIP OPPORTUNITIES:Session Sponsorship: $14,995n Delivery of 25-minute presentation (only 2 available)n Inclusion in the day’s takeaways closing sessionn Content distribution to all attendees on the day (1 item)n Full attendee contact detailsn Branding throughout the dayn Branding on all event promotion (online, newsletters, dedicated emails)n Video interview with Editor-In-Chief (will be hosted on dmnews.com and available for your own use)n Advertising on dmnews.com against conference content

Keynote Sponsorship: $12,495n Introduction (5-10 min) n Content distribution to all attendees on the day (1 item)n Full attendee contact detailsn Branding throughout the dayn Branding on all event promotion (online, newsletters, dedicated emails)n Video interview with EIC (will be hosted on dmnews.com and available for your own use)n Advertising on dmnews.com

Lunch & Learn Sponsorship: $7,495n Moderate a roundtable discussion covering topics such as C-level partnerships, cross- channel customer insight strategies, and digital marketing tech toolsn Content distribution to all attendees on the day (1 item)n Full attendee contact detailsn Branding throughout the dayn Branding on all event promotion (online, newsletters, dedicated emails)n Video interview with EIC (will be hosted on dmnews.com and available for your own use)n Advertising on dmnews.com

Sponsored Cocktail Hour: $8,995n Host cocktail hour (welcome announcement)n Branding on high-top tables at cocktail hourn Spinning prize wheel sponsorship (prizes to be supplied by the sponsor)n Content distribution to all attendees on the day (1 item)n Full attendee contact detailsn Branding throughout the day n Branding on all event promotion (online, newsletters, dedicated emails)n Video interview with EIC (will be hosted on dmnews.com and available for your own use)n Advertising on dmnews.com

Awards Sponsored: $8,995n Details to follow

EVENTS3


AGENDA: Date: Friday, April 26th (To be confirmed)Time: 9:30 a.m. – 1:30 p.m.Place: Grand Hyatt109 E. 42nd StreetNew York, NY 10017 (To be confirmed)

2015 HONOREES: To be determined

CELEBRATING THE MOST INFLUENTIAL WOMEN IN MARKETING Powerhouse brands have much in common: dynamism, flexibility, inci-siveness, intelligence. So do the women who sit at the marketing helms of many of these companies. Whether they run marketing at a startup or at an established brand, these female marketing chiefs have risen to the apex of the profession as champions of integrated, direct marketing strategies in their organi-zations. Join us at the 2015 Marketing Hall of Femme (MHoF) to meet the women whose marketing strate-gies have made the biggest business impact over the past year.

M A R K E T I N G

2 0 1 5

EVENTS3


Networking Cocktail Reception Sponsorship - $12.5kn Sponsor will welcome attendees to the cocktail hour and address the audience with a congratulatory toast to the winners

n Branding during cocktail networking reception – anywhere that’s fitting at the venue

n Seat at a table with one of the honorees

n Sponsors will receive a mention in the event coverage in the June issue of DMN, in the MHoF eBook and online

n Half page “congratulations” advert in the June issue

n 3 tickets to the event

n Sponsorship of Champagne Raffle (business card drop)

n Presentation of the champagne to the winner

n The business cards of all participants

Photo Shoot Sponsorship - $7.5Kn Exclusive sponsorship of the photo shoot

n Exclusive access to the honorees throughout the photo shoot

n Branding during the event – anywhere that’s fitting at the venue

n Branding on promotional materials leading up to the event




Photobooth Sponsorship - $9.5Kn Branding during the event


n Guests will be invited/encouraged to take souvenir photos of themselves at the event in the branded photo booth

n Photos will be printed on a color printer, leaving guests with a branded souvenir carrying your branding for long-term exposure and association with a memorable event



*CUSTOM SPONSORSHIP OPPORTUNITIES AVAILABLE!

SPONSORSHIP OPPORTUNITIES:*Platinum Sponsorship - $25kKicking off the day at the 2015 Marketing Hall of Femme is an exclusive roundtable (RT) for honorees only. Those executives participating will have the opportunity to share insight and discuss pressing issues and current trends with other honor-ees attending. Examples of topics to be discussed include the evolving role of the CMO, collaborating with the CIO, keeping on top of issues like customer experience and Big Data.

n Sponsors receive a seat at RT alongside the honorees (must be top marketer in attendance)

n Commentary from the RT will be published in the June issue of Direct Marketing News (DMN), in the MHoF eBook, and online. Sponsors will be included in the intro.

n Sponsors will have 5 minutes on stage or the option of introducing the keynote session (dependent on availability)

n Branding during the event – anywhere that’s fitting at the venue


n 5 tickets to the event (including one attendee for RT)

Gold Sponsorship - $10kn Branding during the event


n Sponsors will have 5 minutes on stage or the option of introducing the keynote session (dependent on availability)

n Sponsors will receive a mention in the event coverage in the June issue of DMN, in the MHoF eBook, and online



M A R K E T I N G

2 0 1 5

EVENTS3


CELEBRATING THE MOST INFLUENTUAL PEOPLE IN MARKETINGJoin us in September in New York for the Direct Marketing News 40 Under 40 Awards and Luncheon, where we’ll celebrate young marketing leaders who are not only succeeding, but excelling despite the many challenges they’re faced with today.

The Direct Marketing News editorial team judged nominations from across agencies, brands, and ven-dors to select 40 professionals under the age of 40 who are among the brightest and most ambitious in the integrated, digital, and traditional direct marketing fields. Along with a festive awards ceremony to honor their accomplishments, the luncheon will feature a panel discussion among several past winners who will discuss their success strategies and what they’re doing now to maintain their career and company momen-tum. You won’t want to miss this exciting day!

SPONSORSHIP OPPORTUNITIES:EXCLUSIVE ROUNDTABLE SPONSORSHIP: $22,500n A seat at the tablen Influence the conversation - Prominent speaking opportunity - Involvement in the creation of the agenda & topics to be covered with the editorial teamn Table for 10 at the luncheon (VIP positioning)n Branding on promotional materials in the run up to and at the eventn Editorial coverage of the roundtable in the November issuen Full page ad in November issue covering the eventn Advertising on www.dmnews.com throughout September (ROS and fixed against 40u40 content) KEYNOTE SESSION: $12,500n Introduction of keynote speakern Table for 10 at the luncheon (VIP positioning)n Branding on promotional materials in the run up to event and at the event

n Half page ad in the November issue covering the eventn Advertising on www.dmnews.com throughout September (ROS and fixed against 40u40 content) PANEL DISCUSSION: $12,500n Moderate/host the conversation

n Table for 10 at the luncheon (VIP positioning)

n Branding on promotional materials in the run up to event and at the eventn Editorial coverage in the November issue and www.dmnews.com

n Half page ad in November issue covering the event

n Advertising on www.dmnews.com throughout September (ROS and fixed against 40u40 content)

CHAMPAGNE RAFFLE (LEAD GENERATION): $9,500n Sponsorship of Champagne Raffle (business card drop)n Presentation of the champagne to the winnern The business cards of all participantsn Table for 10 at the luncheon (VIP positioning)n Branding on promotional materials in the run up to event and at the eventn Half page ad in the November issue covering the eventn Advertising on www.dmnews.com throughout September (ROS and fixed against 40u40 content)

PHOTO SHOOT SPONSORSHIP: $9,500n Exclusive sponsorship of the photo shootn Exclusive access to the honorees throughout the photo shootn Table for 10 at the luncheon (VIP positioning)n Branding on promotional materials in the run up to event and at the eventn Half page ad in the November issue covering the eventn Advertising on www.dmnews.com throughout September (ROS and fixed against 40u40 content)

GOLD SPONSORSHIP: $7,500n Table for 10 at the luncheon (VIP positioning)n Branding on promotional materials in the run up to event and at the eventn Half page ad in the November issue covering the eventn Advertising on www.dmnews.com throughout September (ROS and fixed against 40u40 content)

EVENTS3


Direct Marketing News’ ROUNDTABLE SERIES FOR 2015 will address a wide range of topics critical to marketers, including:

The roundtables bring together marketers to discuss important issues and relevant topics of concern to marketing executives. The 8 to 12 participants will include client-side marketers and high-level thought leaders.

FOR THE SPONSOR COMPANY THIS IS AN OUTSTANDING OPPORTUNITY TO:n Deliver insightn Demonstrate expertisen Share thought leadership

Before the event: Inclusion within promotional activities leading up to the event. Invites for atten-dance include mention of sponsor. Sponsor can suggest prospects and clients they would like present, but final decision will be made by Direct Marketing News editors.

During the Event: Sponsor to attend and participate in closed-door roundtable with one seat at the table.

After the event: Feature-length editorial coverage with full-page display advertisement for sponsor to appear in Direct Marketing News’ print edition and online at dmnews.com.

n Analytics and measurement n Big Data n Consumer privacy n E-commerce n Email marketing n Lead generation n Mobile marketing

n Search marketing n Segmentation and testing n Social media n Women in marketing

DMN Roundtable Terms & Conditions: Videotaping the roundtable session is prohibited. The roundtable event will take place between the hours of 8:30a and 11:00a with breakfast being served. Request for different meals or time of day will come at a surcharge to the sponsor. Under no circumstance should the details of the round-table discussion be published in any format including print, online, social media channels, etc by the client or any attendees prior to the publication date.

THOUGHT LEADERSHIP4

ROUNDTABLE SPONSORSHIP2015MEDIAKIT

WHAT IS NATIVE ADVERTISING?Native advertising is an online advertising method in which the advertiser gains attention by providing content in the context of the user’s experience. Native advertising formats match both the form and function of the user experience in which it is placed. In other words, a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.


DMN EDITORIAL GUIDELINES:Partner content contributed exclusively to dmnews.com (e.g. opinion columns, video) should be point-of-view pieces that also offer learning in such areas as best practices and trends. They can take a stand on a current issue or present a solution to a common direct marketing challenge. Content should be non-commercial. Ideally, opinion columns should be between 500 and 1,000 words. We reserve the right to edit opinion columns for style and clarity.

DMNews.com readers are senior executives who are responsible for defining, driving, implementing, and running their organization’s direct marketing initiatives. These executives primarily include CMOs, vice presidents, and directors in marketing and related areas like analytics and customer experience. They run marketing primarily at large enterprises and medium-size firms across industries, with an equal split among B2B, B2C, and B2B2C organizations. Content should primarily address the needs and recognize the expertise of these senior-level marketers. All native advertising content will be labeled “Partner Content”

EXAMPLE ON HOME PAGE:NATIVE ADVERTISING ON DMN:3rd story on Home page for 1st week3rd story on Daily Insider for 2 days6th story on home page for 2nd week6th story on Daily Insider for 2 days2 DMN tweets in 1st weekArchived on DMN for a month Cost: $3,499

NATIVE ADVERTISING ON DMN2015MEDIAKIT

THOUGHT LEADERSHIP4


Direct and digital marketers turn to Direct Marketing News to get an insider’s view on the latest and greatest in the industry. Narrow your search and hone in on the perfect candidate by publishing the job opportunities at your company with the industry heavy-weight. Prefer print? Think Web is the way to go? We’ve got you covered on both fronts.

7,372 500%

Avg. monthly page views 2014 Employer Registration Growth

*Stats: JobTarget 2014

RECRUITMENT6

RECRUITMENT2015MEDIAKIT

ENHANCE YOUR CONTENT WITH DIRECT MARKETING NEWS’ CUSTOM REPRINTSDirect Marketing News (DMN) content can be reprinted in its original form or customized to meet your specific requirements. Choose between electronic PDFs and hard copies for a unique and cost-effective way to market your company, its services and solutions. DMN reprints can be used in handouts, media kits, direct mailings, and in corporate displays.

ELECTRONIC MARKETING AND WEB LICENSE (EPRINTS):• DMN produces and delivers a ready-to-use, custom PDF of a DMN article of your choice, which can include your company logo and content details• Your company has unlimited rights to the PDF to put on websites, send via email – essentially for any digital purpose• Ideal for email marketing and PR campaigns• Non-printable: $700, Printable: $1,700* The license is limited to one year. Additional charge for longer use.

HARD COPY REPRINTS:• Includes your company’s logo and content details• Includes 250 hard copies, plus delivery of the reprints to one site• 4-color, 100 lb. stock, single-sided• Ideal for displaying at conventions and for sales collateral• Half page: $1150, Full page: $1,440

MARKETING COLLATERAL LICENSE:• Allows your company to use parts of DMN editorial quotes and logo• Ideal for on the web, in brochures, and in press releases.• Rate: $650* The license is limited to one year. Additional charge for longer use.

PLAQUE:• 12’’ X 15’’ plaque with personalized engraving (cherry, oak or black matte base)• Includes proofing, formatting, production, and shipping• Half page: $790, Full Page: $825

FULL MARKETING LICENSE PACKAGE:• Includes non-printable ePrint, 250 single-sided hard-

copy reprints, plus the marketing collateral license

• Rate: $2,175

*All rates are net**Minimum 500 copies for Hard Copy Reprints

Smart Button provides the technology platform for KOA

Value Kard Rewards, which gives cardholders points for

staying at a KOA campground. Points, which are tracked

through individualized user pages on koa.com, can then

be redeemed for discounts on future KOA stays. The user

pages also track guests’ travel routes and allow them to key

in personal campground preferences, such as pets allowed

and RV type.

“We’re a franchise system, a chain, so we don’t really have

competition that’s another chain, we have competition from

independent businesses,” said Steve Young, director of

loyalty marketing for KOA. “Anybody can get a 10% discount

at any ground,

so we started

looking for a way

to differentiate

ourselves.”

KOA executives

attended loyalty

school hosted by

Colloquy and the DMA and came up with a list of objectives

for their program. One such goal is to entice campers —

particularly those who stay at a site for six or seven nights

— into more and longer trips.

The program also allows KOA to gather information about

its user demographic online. Smart Button’s online platform

saves profile and credit card information, streamlining the

reservation and registration process for returning guests.

Card users are encouraged to go online with the offer of 250

free points for every reservation booked on the Web site.

“KOA.com is really our marketing engine,” Young said. “It’s the world’s largest and most visited camping-related Web site, and the home page is highly specific to

Value Kard Rewards.”

Other advertising for the card can be found in RV and

camping magazines and Web sites. Another big ad site is

the KOA directory, a listing of KOA sites that is mailed to

about 550,000 people each year.

KOA Value Kard Rewards replaces the company’s 20-year-

old rewards program, which offered a 10% discount on

camping fees. All 530,000 members of the old rewards

system were automatically upgraded to the new program

— which offers the same discount — as of March 2. Because

the price of the card has risen from $16 a year to $24,

Young said he expects to lose some members in the first

year. He was confident, though, that those defectors could

be won back by the second or third year of the program.

Smart Button develops loyalty marketing and rewards

applications for companies in the retail, sports, entertainment

and leisure sectors. Clients include the Oakland Raiders,

San Diego Padres, Churchill Downs and George Mason

University.

KOA ADDS NEW LOYALTY PROGRAM

REPRINTED WITH PERMISSION FROM

Kampgrounds of America (KOA) has teamed with Smart Button Associates to start a camping rewards program online.

SMART BUTTON ASSOCIATES, INC.300 Creek View Road, Suite 202Newark, DE 19711800.611.2265302.283.0200smartbutton.com


RECRUITMENT6

LICENSING, REPRINTS & EPRINTS2015MEDIAKIT

2015mediakitmedia.dmnews.com/documents/94/2015dmn_mediakit_23445.pdfjob postings) job postings) job...

Documents