writing a profitable google adwords ad - hitman …...split test your ads. it’s easy to find out...

Copyright 2015 www.HitmanAdvertising.com Page �Copyright 2009 Hitman Advertising

Writing A Profitable Google Adwords Ad

Here’s what you want to think about when writing your ad..

Target your PPC ad buyers. Target people who live in the ideal areas you want to serve.

Make a compelling statement of benefit. Remember, you only have 95 characters in the ad. You have to paint a picture of your prospect enjoying your service or giving them something they need.

What is your key point? What ONE thing (benefit) do you want your prospect to know? Always have this in mind when writing your ad.

Use keywords in the ad. Consider using at least one if not all your keywords in the ad.

Put your offer in the ad. Do this if you have a compelling or unique offer. DO NOT do it if your competitor is offering something similar.

Use a call to action. Tell the reader exactly what to do and/or exactly what they’ll get when they go to your site.

Promote your USP or other well known slogan your company has. Perhaps you might be recognized from another advertising media.

Use Google tracking tools like Analytics. This will show you exactly where you traffic is coming from.

Split test your ads. It’s easy to find out which ad gets more response.

NEVER forget to check your Adwords account often.

5 Pay-per-click Ad Writing Tips

Use your main keywords in the headline. This increases the number of clicks you receive.

Use power words to evoke response like cheap, sale, special, tips, free, you, discover, etc

Omit needless words. You don’t have much space. Make it count.

Target a niche instead of all who are looking for cleaners. For instance, in the “Carpet Cleaning Yourcity” keyword, consider a Pet Stain Removal ad. Give free deodorizer as an offer.

Ask a question like, “Need Pet Odors Gone?” or “Ugly Grout Lines?” or “Need Clean Area Rugs?”

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Copyright 2015 www.HitmanAdvertising.com

Grout Dyeing and Repair Use this under the “tile cleaning” keyword orYour Grout Will Look Almost New “grout repair”Dye to Match Almost Any Colorwww.CarpetCareTips.com/tile

60-Day Cleaning Warranty Unique offer that can give you a USP.I Promise Your Carpet Stays CleanOr We Re-clean It at No Chargewww.CarpetCareTips.com/stayclean

Another tactic to take advtange of is to put one of your keywords in the website link. Keep in mind, there are TWO links that you put in. One is the real, actual link that the ad send your prospects to and the other is a link you can use to your advantage to make your ad look more attractive.

P’cola Appointments Today Unique offer that gives incentive for today.Need Cleaning Today? No problem P’cola is abbreviated for Pensacola.2 Spots Available, Call Right Awaywww.CarpetCareTips.com/booknow

writing a profitable google adwords ad - hitman …...split test your ads. it’s easy to find out...

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