71 ad test for adwords campaigns
TRANSCRIPT
71Ad Tests
You Can Start in Your EcommerceAdWords Campaigns Right Now
Each ad test is shown with one initial version and different variations of the same ad. We recommend that you try one or more of the
variations in your AdWords campaign.
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How to use this infographic:
Messaging
CopywritingAd Specialist
Copywriting Ad Specialists
Prices from $50/hour.
Get Your Custom Quote Online.
www.uscopywriters.com
Price Focused1
Copywriting Ad SpecialistsWe Continue Until You’re Happy. Get Your Custom Quote Online.www.uscopywriters.com
Quality Focused2
Copywriting Ad Specialists
Biggest Selection in Copywriters.
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Selection Focused3
Copywriting Ad Specialists
Award-Winning Online Copywriters.
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Awards Focused4
Copywriting Ad Specialists
>5,000 Clients Can’t Be Wrong.
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Social Proof focused5
Pricing
Changing the way your pricing is shown in your ads might attract another audience that converts better or who buys more when they actually buy.
$$$
Biggest Eastpak SelectionPricing from $49 to $99.Free shipping on every order. www.eastpakstore.com
Biggest Eastpak SelectionPricing starting at $49.Free shipping on every order. www.eastpakstore.com
Biggest Eastpak SelectionNo prices higher than $99.Free shipping on every order. www.eastpakstore.com
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t
$89$10
$99
$89
$89
Biggest Eastpak Selection
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Changing the prices you mention can also be a way to lure in the right audience. Just because you have
one product at $10, but the rest starting at $89 doesn’t mean you have to write $10 in your ads:
Biggest Eastpak Selection
Pricing from $10. Order Yours Today
Free shipping on every order.
www.eastpakstore.com
Biggest Eastpak Selection
Pricing from $89. Order Yours Today.
Free shipping on every order.
www.eastpakstore.com
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$$$
Words
Used Car AuctionMake a Bargain. Buy on Auction!Drive The Same Day. Full Warranty.www.loremipsum.com
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Used Car AuctionMake a Steal. Buy on Auction!Drive The Same Day. Full Warranty.www.loremipsum.com
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Changing small words in your ad copy can often produce surprisingly big changes in your conversion rates.
Used Car AuctionBuy Used Cars Cheap on Auction!Drive The Same Day. Full Warranty.www.loremipsum.com
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Used Car AuctionMake a Bargain. Buy on Auction!Buy and Drive Today. Full Warranty.www.loremipsum.com
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Used Car AuctionMake a Bargain. Buy on Auction!Buy and Drive. 1-Year Warranty.www.loremipsum.com
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Used Car AuctionMake a Bargain Through Auction!Drive The Same Day. Full Warranty.www.loremipsum.com
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Word Order
American Apparel PromotionAmerican Apparel Promotion
Biggest Sale Of The Year. Save Now!
Everything 50% When You Buy Online.
www.loremipsum.com
American Apparel Promotion
Save Now. Biggest Sale Of The Year!
Everything 50% When You Buy Online.
www.loremipsum.com
American Apparel Promotion
Biggest Sale Of The Year. Save Now!
Everything <50% When You Buy Online.
www.loremipsum.com
American Apparel Promotion
Biggest Sale Of The Year. Save Now!
Buy Everything Online <50%.
www.loremipsum.com
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Headline “Adjectives”
Plumbing Repair
Best Plumber in Chicago.
24/7 Service – Call Today for Help!
www.loremipsum.com
Emergency Plumbing Repair
Best Plumber in Chicago.
24/7 Service – Call Today for Help!
www.loremipsum.com
Local Plumbing Repair
Best Plumber in Chicago.
24/7 Service – Call Today for Help!
www.loremipsum.com
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By changing the “adjectives/extra words” in your headline you can convey a different message that will attract different customers. Testing the likely and unlikely headline adjectives you will be able
to find the ad that perform the best for your company.
Chicago Plumbing Repair
Best Plumber in Chicago.
24/7 Service – Call Today for Help!
www.loremipsum.com
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Fast Plumbing Repair
Best Plumber in Chicago.
24/7 Service – Call Today for Help!
www.loremipsum.com
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Cheap Plumbing Repair
Best Plumber in Chicago.
24/7 Service – Call Today for Help!
www.loremipsum.com
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Instant Plumbing Repair
Best Plumber in Chicago.
24/7 Service – Call Today for Help!
www.loremipsum.com
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Full Keyword or Partial Keyword
in Headline
v
Trying to fit all the words into an AdWords headline can sometimes be a bit of a challenge. Especially
when working with the infamous long tail keywords. Try only using partial matches of your keyword in the headline to fit in extra adjectives.
It might hurt your immediate ad relevancy, but if all other advertisers have the full keyword in
their ad headline, then only using a part of your keyword in the ads might perform better.
cheap nike running shoesKeyword:
Cheap Nike Running Shoes
Biggest Selection Online.
Buy Online Today. Free Shipping!
www.loremipsum.com
Sale on Nike Shoes
Biggest Selection Online.
Buy Online Today. Free Shipping!
www.loremipsum.com
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Save 50% on Nike Shoes
Biggest Selection Online.
Buy Online Today. Free Shipping!
www.loremipsum.com
Everything in Nike Shoes
Biggest Selection Online.
Buy Online Today. Free Shipping!
www.loremipsum.com
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Stripped URL or with Keyword
Social Media Marketing ToolBulk Scheduling and Monitoring.Start Your Free Trial Today!www.CoolSMMTool.com
Social Media Marketing ToolBulk Scheduling and Monitoring.Start Your Free Trial Today!www.CoolSMMTool.com/Free-Trial
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SMM
Social Media Marketing ToolBulk Scheduling and Monitoring.Start Your Free Trial Today!www.CoolSMMTool.com/Award-Winning
Social Media Marketing ToolBulk Scheduling and Monitoring.Start Your Free Trial Today!www.CoolSMMTool.com/Social-Media
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Change DescriptionLine Order
Buy Eastpak Suitcases
Biggest Online Selection. Buy Now!
Free Two-Day Shipping For All.
www.loremipsum.com
Buy Eastpak Suitcases
Free Two-Day Shipping For All.
Biggest Online Selection. Buy Now!
www.loremipsum.com
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VS.
$$$
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Call to Action
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Punctuation
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Period vs. Hyphen60
Period vs. Exclamation Mark61
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Period vs. Question Mark62
Hyphen vs. Colon63
Ampersand vs. Slash64
Best Chicago Auto Repair. Best Chicago Auto Repair?
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Top Ads- Longer headline vs. short
headline
Shock Absorbing iPad Case - Tested by Military Standards.Provides Ultra Protection for iPads.www.loremipsum.com
Shock Absorbing iPad CaseTested and Proven Through MilitaryStandards For Ultra Protectionwww.loremipsum.com
Short Headline65
Long Headline66
By using punctuation you can control how big your headline is when your ad is
shown in the yellow top 3 ad positions.
Landing Pages
In AdWords there are a couple of landing page tests that you can easily do without making any changes
to your website:
Testing your landing pages is a fundamental part of doing business online, but it can be time consuming
some businesses do not have the capabilities.
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68Link directly to the most popular product in a category you’re advertising for
69 Link to a search made for a particular brand product or type of product
70 Link directly to the category page
Link to your home page (yes, it might work for you)71
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