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“If  you  build  it,  they  will  come.”  

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What You Should Know…

•  The  number  of  online  searches  for  local  business  rivals  the  Yellow  Pages  

History of the Internet

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What You Should Know…

•  If  you’re  under  50,  you’re  more  likely  to  use  the  Internet  for  local  search  

• Higher  educated  people  use  the  Internet  more  than  lowered  educated  

Expensive Inflexible

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About Me…

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What You’ll Learn About The Google Search

1.     Google  Places  2.     Google  Adwords  3.     Organic  Google  

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Google  Places  

Google  Adwords   Google  

Adwords  

Google  “Organic”    

Google Places

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Google Places (Easy):

•  You  can  get  listed  in  the  city  with  your  physical  mailing  address  

•  Add  your  keywords  in  the  descripJon  •  Add  keywords  in  your  company  name  • Get  reviews  from  clients  

•  Add  videos  and  pics  in  your  profile  

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Set up Google Places:

FREE  Video  on  my  blog  

www.Adver(singBlogg.com  

Google Adwords

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•  Pay-­‐per-­‐click  ($1-­‐$12  per  click)  •  Start  small  with  $5-­‐12  a  day  budget  

•  In  SeUngs  under  “Networks”  set  it  up  only  on  Google  search  

Tips on Google Adwords:

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•  Set  up  several  different  “Campaigns”  

•  Set  up  several  different  “Keywords”  •  Set  up  several  different  “Ads”  •  Set  up  Google  AnalyJcs  to  track  •  Test,  test,  test!  

Tips on Google Adwords:

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Google “Organic”

About Google “Organic”

•  By  FAR  the  most  clicks  •  Far  more  adaptable  for  different  areas  

•  OpJmizaJon  takes  a  lot  of  work  at  the  beginning,  then  easier  a]er  it’s  going  

•  It  takes  anywhere  from  1-­‐6  months  to  rank  (someJmes  longer  in  big  ciJes)  

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Google SEO Tips:

• Onsite  opJmizaJon-­‐  keywords  set.  

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Google SEO Tips:

• Onsite  opJmizaJon-­‐  keywords  set.  

•  Put  up  a  Wordpress  blog  on  your  site  

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Google SEO Tips:

• Onsite  opJmizaJon-­‐  keywords  set.  

•  Put  up  a  Wordpress  blog  on  your  site  

•  Incoming  links  from  other  sites  

Great Incoming Links:

• www.Twi4er.com  

• www.FaceBook.com  

• www.MerchantCircle.com  • www.HotFrog.com  

• www.Yelp.com  • www.LinkedIn.com  

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Great Incoming Links:

• www.Squidoo.com  

• www.Hubpages.com  

• www.i-­‐boards.com/ics  • www.EzineAr(cles.com  

• www.GoAr(cles.com  •  Blogs  (local  and  cleaning)  

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Google SEO Tips:

• Onsite  opJmizaJon-­‐  keywords  set.  

•  Put  up  a  Wordpress  blog  on  your  site  

•  Incoming  links  from  other  sites  •  Keep  promoJng  unJl  you  rank  #1  

The  Internet  may  be  the  BIGGEST  

Adver4sing  Return  You  Can  Get!  

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“Do  Something…”  

Hitman Services

•  SEO  “Organic”:  Hitman  does  it  for  you  

•  SEO  training:    You  do-­‐it-­‐yourself  • Google  Adwords  training  • Website  building  and  design  

•  Ads,  postcards,  and  newslebers  in  the  Ad-­‐of-­‐the-­‐Month  Coaching  Club  

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Thank You!

www.HitmanAdver(sing.com