Box# 32

Folder# 623

Word's Fair: Poletti's Reports

1962

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

To: CiOVERNOR CHARLES POLETTI oATE: January 2, 1962 (0, • v

0 \,

SUBJECT: ~ ~ •

FROM: THOW.LAS J. DEEGAN, JR. e f' \_ /~~ ~

So that you may be conversant with the visits I made l~ key: Lone among ' publhhers, political and public opinion leaders, et al du~rm; .. ;O-day visit to Western Europe a couple of weeks ago, I am sending-1he following high-lishta together with the verifax copies of the excellent preas in the various cities I visited which our BUl Humphreys was able to secure for tho Fair.

The report on the negotiations with the Vatican I have made separately to the Executive Committee at our meeting on December 18th, as you know, and, in turn, you and John Brunini and I have had conversations regarding this, so I feel it would serve no purpose in this memorandum to waste your time with a further accounting of those discussions. The trip also was utilized at yours and Bill Berns• request to make perional visits to the offices and stringer contacts of the Pat Dolan Associates, public relations firm of Lon-don. This has been reported to you, Oeneral Potter and Bill Berns in our meeting in my office on my return and for purposes of keeping this memoran­dum succinct, I see no need to repeat those findings here. (Note: A aeparate memorandum including recommendations of the Deegan Company is being prepared for you, Bill Berns, General Potter and Mr. Mosea.)

Following is the breakdown by cities:

ROME

MILAN

Cesari Zapull, the financial editorialist of n Messaggero.

Vittori Oorresio, the Rome correspondent and editorial page editor of La Stampa of Turin. (Mr. Oorresio is the equi­valent of Arthur Krock in the United States and is considered one of the twelve most influential men in the whole of Italy.)

Zapuli is looking forward to a visit from you as is Gorreeio. Bill Humphreys is, naturally, aware of this and will make the arrangements.

Since this engagement occurred on the day I waa fogged down in London, Bill Humphreys, who bad gone down to Milan from Paris, handled the visits with Dante Ferrari, top editorialist of n Sole, and Dr. Umberto Frisoni, chief reporter of Cor-riere della Sera.

(Your representative in Italy, John Kennedy, with whom I bad two visits while in Rome, is familiar with the foregoing.}

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· Oovernor Poletti January 2, 196Z

BRUSSELS A. G. Samoy, economic editor, De Nieuwe Gids, the Flemish language newspaper; W. H. Scott, chief reporter of L 1Ecbo de La Bourse (this is the Wall Street Journal equivalent in Belgium); M. Cirunebaum, editor, Le Pet.;.ple; Mme. Knapen, economic editor, La Metropole, another leading financial daily in Bruuels.

In addition, I invited a group of public opinion leaders, pub­lishing executives and political office holders for cocktails at the Palace Hotel. These included our mutual friend M. L. Loncin, a director of exhibitions and fairs for the Minister of Economic Affairs of the Belgium government; M. s. Legreve, director of the Bank of Brussels; M. F. A. Huybrechte, director of the Banque de la Societe Generale de Belgique; M. Materne, president of the Confederation Nationale Beige du Commerce Independant de !'Alimentation; M. Quilmain, secretary general, Federation des Industries Belges; M. J. H. Vingerhoed, general manager of KLM; M. H. Blaise, managing director, Societe Generale des Mineraia; Elie Delville, vice president, Morgan Guaranty Trust Company of New York; M. A. Marthoz, adminis­trator, Union Miniere du Haut Katanga.

I dined with and spent the evening with the man who directed the public relations for the Brussels Fair, Eric Cypres, from whom I got an immense amount of useful information which will be conveyed to Bill Berns.

AMSTERDAM J. C, Reinders Folmer, director, Nationale Handelsbank N. V., Amsterdam; J. M. van Rijckevorsel, director, Shell Nederland N. v.; Dr. B. J. Bijleveld, director, Nationale Levensver­zekering-Bank, Rotterdam.

BERLIN

(I gave a cocktail party and reception for the above mentioned as well as other key persons ·in the business and financial commun­ity of Amsterdam and Rotterdam, including the following pub­lishing executives: H. J. w. Oosterbrink, Algemeen Neder­landsch Persbureau; W, H. van der Smagt, Het Parool; G. Sprengers, Nieuwe Rotterdamse Courant; J. A. C. Damen, De Volkskrant; H. Leerink, Financiele Dagblad; Otto Kuyk, De Telegraaf; and, A. van den Steenhoven, director, Nieuwe Rotterdamse Courant.

General Lucius B. Clay, who is headquartered in West Berlin as the personal representative of President Kennedy ... as a director of General Motors and AT&T was present at the board meetings which voted participation for those companies in the Fair and therefore had a full knowledge of what we were trying

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. Governor Poletti - 3 - January 2, 196Z

to bring about. He arranged a meeting for me with some key business and public opinion leaders in West Berlin including the following: Dr. Kurt Schlessinger, director of fairs and exhibitions for the West Germ<A.n government in Bonn; Igon Bahr, director of communications for the City of West Berlin; Herr Uhlstein, director general of the Springe chain of newspapers in West Germany. This is the most influential newspaper or­ganization in all of Western Europe. Mr. Uhlstein makes his headquarters in Berlin and his Herr Bezold is the executive officer under Herr Uhlstein in running such distinguished Ger­man newspapers with circulation throughout the entire continent as Die W'elt; Handelsblett; Frankfurter Algemeine, and others. (Note: It was Herr Schlessinger's judgment that West Berlin, which he feels very likely will participate in the New York Fair as a city, not be pressured until after the opening of the Seattle Fair in which they are participating. He said on the basis of the 117 est Berlin exhibit acceptance in Seattle, he would be in a better position to make a firm recommendation to his superiors. General Clay volunteered the fact that he thought West Berlin should exhibit at the Fair. )

It is also important to note the West Berlin option on a Flushing Meadow Park site expired on December 31, 1961. Herr Schlessinger feels that the appropriate man for the Fair to make contact with is Senats Director Albertz to advise him in an appropriate way that the expiration date has been reached and, if the Fair Corporation feels it wants to extend the option date, that is a decision for the Fair to make. Schlessinger also feels that there should be an approach made to the various German states -- Bavaria, North Rhineland, Hesse, etc. He said they all operated autonomously with separate budgets and it was his feeling that if one of these came through, the others would follow.

DUSSELDORF Dr. W. Ruder, editor, Industriekurier; Dr. A. Krumbiegel, director, Novea von Dusseldorf, the German Trade Fair Or­ganization; Dr. Veitz and Herr Rosskopf, Krupp Maschinen­fabriken; Dr. K. Nitzsche, editor, the Rheinische Post.

(Here, too, I brought a group of about 25 or 30 top public opinion leaders, publishers, etc. together for a presentation of the World's Fair film, which I also used in the other stops I made, and a coc.lLtail reception.)

In addition to the above, I also visited Frankfurt with the express purpose of going to the offices of Patrick Dolan Associates in accordance with our earlier

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.. • . .

Governor Poletti January 2, 1 ~62

discussion and then did the same thing in Paris and visited the executive offices of PDA in London. While in Paris. I brought together your representative, Lawre11ce Harris, and our representative, Bill Humphreys, at luncheon for their first visit.

TJD/kp

Transcript of Letter From Governor Poletti at Hotel Hassler, Rome

TO: ROBERT MOSES

FROM: CHARLESPOLETTI

FRANCE

Ambassador Gavin arranged a very helpful lunch attended by heads of Comit~ France Am~rique, representatives !rom Ministries of Finance, Industry and Economic Affairs, and industrialists -- 18 in all. He is ready to assist in any other way. Result: a letter was sent to the Minister· of Finance who on behalf of the French Government is stating that the Govern­ment approves France Am~rique organizing industrialists for a pavilion. Minister Reinstein and Alexander Davit of the Embassy have been of great help.

This enables France Am~rique to move forward.. Called on the new President of France Amt!rique, Mr. Moreau Neret who is also President of Credit Lyonnais. Neret and Bouilhet will have luncheon with five or six key industrialists.

Also, on January 18th France Am~rique is giving Ambassador Burden a big party in his capacity of President of the France Am~rique Society in New York City. Have arranged to have a dozen industrialists invited to that dinner.

Moreau Neret is top notch and enthusiastic. Fond souvenirs of the 1939 Fair including the shapely damsels of the Aquacade.

Bouilhet is a tower of strength. Returned early from his vacation in Switzerland to see me. Mlle. Mercedes Cusset and Marquis de Messey of France Am~rique worldng hard for us. Laurence Harris is doing a fine job.

In the past we have had the approval of the Quai d'Orsay but the opposi­tion of the Quai Branly -the financial and economic side. The chief· opponent has been Georges Pierre Leroy, Directeur General du Bureau des Foires et Expositions of the Ministry of Economic Affairs. But now he is well disposed.

So much so that he has asked his representative in New York City, Mr. Roland D'Albis, to cooperate with us. He will also serve as contact point for France Am~rique. His card is enclosed. He is attached to the Office of the French Commercial Counselor. He is returning to New York City in about ten days and Beach should call him and invite him to visit Flushing, et cetera. He told me he would gladly do it.

.,; --

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Also saw Deeqan's representative in Paris a couple of times and he presented me to several people interested in publicity aspects. · I like parti­cularly the distribution of a film through Cyrille Maldnsky, Executive

· Secretary of the Association France-Etats Unis. I believe he is assisted by United States funds. Deegan and Berns should review his proposal. · Card enclosed.

The boss of Maxim-'s, Mr. Vaudable, js very interested in having a restaurant in the French pavilion. The President of the French Line, with whom I bad a qood talk, is keen. Air France prefers joining the French pavilion provided it is a big one. So we are reserving the 50, 000 square foot parcel.

Also discussed with Bouilhet the selection of an architect, and its urgency. Arranged that he will retain the architect who regularly does the work for the Bureau des Faires et Expositions, and such should be pleasing to Mr. Leroy.

I qave France Am~rique March lst, 1962 as the target date to sign the contract. As President Kennedy says: We are moving forward and we are confldent there will be a qood French Pavilion !

/s/ Charles Poletti

Enclosures: Card- Roland d'Albis

French Expositions in the U. S. , Inc. Office of the French Commercial Counselor New York, N. Y.

Card- Cyrille Maldnsky , Deleque ~neral de !'Association France-Etats Unis Paris, France

Transcript of letter from Governor Poletti

To: Allen E. Beach

From: Charles Poletti

January 9, 1982 Hotel Hassler Rome

1. The meeting in Milan for January 22nd will be well attended by top industrialists.

2. Flying Milan Thursday, January 11th and on Friday will see several key industrialists to prepare them for the crucial meeting of January 22nd. Returning to Rome late Friday.

3. Good meeting today with Ortona of Ministry of Foreign Affairs. He has been telepho11ing indu.stralists for me.

4. Meeting this afternoon with President Petrilli of lRI and Director General Sernesi. IRI is biggest industrial combine in Italy-- government financed and supported. Alitalia and Finmare (runs big passenger ships to USA) operate under IRL Either Petrilli or Sernesi will come to Milan for January 22 meeting.

5. Had conference with Pier Luigi Nervi. He is anxious to do tile Italian Pavilion, and he says he would do it with the heart-­"con U amore". He has worked a lot for Fiat group.

6. The President of Chamber of Comrm rce of Milan is helping me organize the January 22 meeting - he is Dr. Radice Fossati. Talked to him on phone today and arranged to have meeting at his Chamber of Commerce offices.

7. Conference with Count Galea.zzi. Brought him up to date on activities of Brunini, Tom Shanahan, architect, possible aluminum contribution. I urged him to send us several topnotch masterpieces. Also talked to him about transparencies of Sistine Chapel. He talked to Cardinal Spellman in Paris on January 2nd.

cc: Mr. Robert Moses

To: Robert Moses

From: Poletti

Rome. lanuary 10, Wednesday

January- 13, 1962 Hotel Hassler Roma

Called on Ambassador's Special Assistant--Brooks--because he has been

try1nq to help. However, our Ambassador has sort of held him back. Will

come to Milan for January 22 meeting.

Also called on Gardner--Economic Coun.selor at U. S. Embassy.

Conferred with President and Director General of Cofindustria--national

orqanization of mqmacturers. President is Cicogna; Director General is

Franco Mattei. They both promised to come to January 22 meetiilq. The

President explained that the national associations of Western Europe are all

bound by the B. I. E. resolution and cannot participate as an a.ssociat19n. How-

ever, will encourage individual members to do so.

Called on Dott. Franco Palma who is President of Squibb in Italy and

also President of Association of Industries of Latium. This recalls your

Roman history.

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called on ENI which 1s the State (Government) aqency which operates

the methane gas wells in Italy as well as refineries of crude oil and sale of

gasoline under trade name Aqip. The head is Enrico Mattei, but he was not

availa.ble because someone tried to blow up his private airplane scheduled to

take off for Rabat.

See JBJlua.rr 12 issue of "Time" magazine which tells about him and

other big Italian industrialists.

Long confere.nce with Dott. Ruffalo, the head of his publicity, and his

assistant Dott. Bonomi. Both will come to January 22 meeting. This ENI

1s rich as well as powerful.

Rome, January 11. Thursday

Constructive meeting with Dott. LaRosa, Director General of Export

Office of Ministry of Foreign Commerce. Gave me good suggestions as to

orqa.nizing the job, selection of architect, general ma.n.aqer, etc.

Returned to ENI to give them more information and especially to convince

them that Italy had a good site.

Called on Charge d'Affaires ad interim at U. S. Embassy, Outerbridqe

.Horsey (our Ambassador is hunting big game in southern Sudan). I told Horsey

of the progress we were making. Also told him twice that I thought the Ambassador

was not doing as much as he should to help us. And added that I had the same

feellnq when the Ambassador was in Cairo. I asked Horsey to speak to Italian

Government and to IRI and ENI.

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Tnvited to sit next to the guest of honor Ambassador Egidio Ortona at the

luncheon of American Club of Rome. Good opportunity to continue discussion

of Fair with Ortona.

Meeting with Colonel Arthur Hancock to arrange for me to see in Milan

the President of Snia Viscosa, namely Ing. Franco Marinotti.

No aJrplanes flying to Milan in the evening because of storms in Milan,

Took night train and had a lousy trip, thank you.

Milan, January 12, Friday . .

Had breakfast with Pat Dolan.

Called on Consul General Crain and two of his a::;sociates. '

Conference with Ma.rinotti who will come personally to January 22 meeting'.

Put his car and chauffeur at my disposal for the day.

Conference with Dott. Vallerio, President of Edison (biggest utility

company in Italy), whom I knew during the War. He promised to come to

January 22 meeting.

Both Marinotti and Vallario are written up in "Time" magazine story.

Conference at Consulate General with Gasta.ldi of Necchi (manufacturers

of sewing machines and now Kelvinator refrigerators for Common Market).

He's coming.

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Lunch with Aw. Adolfo Tino, an old friend, who is head of Medioba.nk,

big banking holdlng company.

Visited the offices of Pat IX>lan in Milan and talked to three men in the office,

Brli\ndolini~ Gomez, and another fellow whose name escapes me.

Long meeting with Ing. Eugenio Radice- Fossati, President of Milan

Chamber of Commerce. Finalized list of persons to be invited for January 22

meeting and the agenda. Topnotch man.

Called on Ing. Giovanni Falck, President of big steel works. (See "Time.")

When I was Military Governor in Milan, he was given the tough job of surveying

all the damaged building's, apartments, office buildings, and plants and to draw

up plans with priorities for their reconstruction. First rate man.

He believes we should get Coal and Steel Community which has much much

money to put up a pavilion as it did at Brussels. Of course, we plan to approach

the agency as soon as we line up the national pavilions in Western Europe. I

think we can do this early March. The agency was officially invited during trip

of Sam Waugh, former President of Export Import Bank.

Returned at 10:00 p.m. by airplane--a nice swift Caravella.

John Kennedy accompanied me at all meetings in Rome and Milan.

Rome. January 13, Saturday

Slept late. Sorted my papers. Wrote. Talked to Beach on telephone.

Stayed in hotel all day.

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Rome. lanua.ry 14, Sunday (planned)

Church in the morning.

Lunch with Mr. and Mrs. Richard Kimball {head of American Academy)

at the Villa on the Janiculum.

Conference with Kennedy in the afternoon.

Dinner with Avv. Ercole Graziadei and his wife.

Early Monday morning" we fly to Prague. The Economic Counselor of

our Embassy in Prague telephoned me in Milan and told me they were awaiting

me. Gave me a chance to ask him to arrange the appointments for me with

Czech officials.

P. S. No dinner tonight because the food and the VINO are just too beneficial. I

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TrariScrtj,t ·of RePort from Governor Poletti

TO: ROBERT MOSES

FROM: CHARLES POLETTI

SUBJECT: Report on Trip to Czechoslovalda

Milano, January 22, 1Q62

Until December 1961 the State Department advised the Fair that it would be inappropriate for a Delegation to go to Prague to present the official invitation. The reason seemed to be the disagreement between the United States and Czechoslovakia with respect to reciprocity in trade fairs and expositions and, more particularly, the Fair at Bruno.

The Delegation, consisting of myself, Mrs. Poletti and Dr. Marcel Duriaux, arrived in Prague on Monday, January 15, 1962. We were met at the airport by John Milton Richmond of the American Embassy and also by Helena Sokolikov§., official guide provided by the Czech Government.

In the afternoon, the guide took us on a tour of Prague. We dined alone at the Hotel Aleron. Good food. Beds not so good because they lack springs and apparently the rather tired mattresses are happy to rest on boards.

On Tuesday morning, we went to the American Embassy for a briefing. We were taken to a special area which is specially guarded and protected against bugging. The Ambassador, Edward Wailes, was in Germany and the Counselor of the Embassy, Jack M. Fleischer, assisted by John M. Richmond and Peter F. Warker, gave us the briefing. Much stress was placed on the reciprocity dispute. I told them I didn't know the story and, after all, it wasn't my problem because the State Department had advised me that a Delegation could go to Prague, et cetera. I added that they should not be so concerned because the Czech Embassy in Washington had advised our office in New York the week before that the Government would not participate but that we advised the Czech Embassy that I was going to Prague anyway.

At the briefing it was explained to us that the official invita­tion should not be presented to the Ministry of Foreign Affairs but to the Czech Chamber of Commerce and the one appointment which had been made, namely with Dr. Karel Duda, had to be cancelled. It was agreed

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that efforts would be made to set up appointments with the Chamber of Commerce, the Ministry of Foreign Trade, and with Rapid (the agency which handles publicity and information).

Had lunch at the hotel. In the aiternoon, the guide took us sightseeing. For dinner, the guide brought us to what she called a good restaurant, and it was. We asked the guide many questions, including a basic apolitical question: Are you married? She said she was but her husband was in Cuba and had been for two months working on some trade problems. So I suggested that Duriaux was a ready and willing substitute. She had a good sense of humor and played along with the idea.

On Wednesday (January 17th), we presented the official invitation to Oldrich Novy, First Vice President of the Chamber of Commerce of CL:echoslovak.ia. The President, Josef Horn, was in Copen­hagen on government business. We spent more than an hour explaining the Fair and Novy and his associate were much interested. He said nothing about his Government having decided not to participate. The Chamber put up the pavilion at Brussels 1958 which won first prize.

In the evening we went to the home of Mr. Fleischer for dinner. He had invited several Czechs but he didn't know whether any would show up. To his surprise, several showed, but without wives. I did not take the absence of wives as a personal affront. Fleischer was pleased that the Czechs had come and we had a relaxed, gay evening. It seems that when the opportunity presents itself, Scotch whisky is preferred even above Slivovitz ! We had a good chance to talk about the Fair with Dr. Karel Duda of the Ministry of Foreign Affairs, Ing. Vilem Havelka, President of Rapid, Mr. Novy, as well as with the two top men of the Bruno Fair, Mr. Karel Riha and Ing. Karel Svoboda.

On Thursday (January 18th) we had a conference with Mr. Vladimir Babacek, Chief of the Department of Foreign Trade, and with Mr. Ota Kykal, Chief of the North American Section of the Department of Foreign Trade. Babacek was not exactly friendly and wanted to exploit my visit by several caustic remarks about lack of trade with the U.S.A. and complained that the U.S. A. did not give Czechoslovakia the benefits of the most favored nation clause. My answer was simple: I just went on talking about the World's Fair. Twice, Babacek told me his Government had decided not to participate and I quickly answered that I knew that and it was quite OK with us, and then added that we appreciated that the Czech Government was anxious to learn what was going on in the U.s. A. and hence I was explaining in detail to him this great event of 1964-1965. I left brochures and Progress Reports and advised him our Embassy would deliver subsequent Progress Reports.

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On Thursday (January 18th), also had a conference with Ing. Vilem Havelka who couldn't have been more gracious or more interested. In accordance with well established practice, he had an associate present. I admired an old print of Prague on r..is wall and the next day I found it in my hotel room with a nice note from Havelka. Also found a set of crystal cocktail glasses which were sent to me by Oldrich Navy.

On Thursday evening our guide took us to see movies of the Brussels Fair, including the Laterna Magika. The latter is a beautiful fantasy, cleverly done, and it was part of the Czech pavilion at Brussels. The whole thing was practically devoid of propaganda. Afterwards we dined with the guide in a Czech bistro - only fair.

I forgot, almost. On Thursday late afternoon we drove out about 50 kilometers to a cooperative farm. We were well received by the manager and the members of the executive committee. They served us with plates of sausage, salami, cheese, meat and lots of white wine, while we asked questions. Aiter,we visited t'JJo large barns where they were completing the milldng (done by machine). Good looking stock. Have re­duced TB from 80% to 30%. Very large cows resembling Hereford steers, but they weren't !

On Friday our guide escorted us to Pilsen to visit the famous brewery. An executive who talked excellent English took us through the plant for an hour. The process is not mechanized but more efficient, I am sure, than when beer was first made there in 1295. We defended the honor of the United States by the following consumption~ 3 large steins by Duriaux, 3 by Poletti and 2 large ones by Mrs. Poletti who hates beer. On our return~ we visited a magnificent castle1 Karlstein., built by Charles IV.

Our Ambassador and his wife are delightful. They had us to lunch on Thursday after their return from Germany. The Embassy resi­dence is grandiose in proportions1 but each room is exquisite - furniture~ draperies., magnificent boiserie.

On Saturday morning the Ambassador and Mrs. Wailes came to the airport and since our plane was late1 we spent one and a half hours together.

The Ambassador feels that the State Department is putting too much stress on reciprocity. He believes that we were wise in not overselling and it is his judgment that Czechoslovakia will come to the Fair.

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Strangely enough, Babacek evidenced interest in Lincoln Center and the possibility of a Czech performance there. Ames should follow this up.

May I state that Dr. Duriaux was most helpful and it was a pleasure for Mrs. Poletti and me to be with him. He resisted temptation.

Is/ Charles Poletti

UN I SPHERE 01Q61

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

INTERNATIONAL EXPOSITI·ON AT FLUSHING MEADOW PARK

FLUSHING 52, N.Y. • TELEPHONE- AREA CODE 212- WF 4-1964 • CABLE ADDREss"WORLOSFAIR"

PEACE TH~OUOH UNDERSTANOINO

ROBERT MOSES PRESIDENT

January Z5, 196Z

Mr. Robert Moses New York World's Fair 1964-65 Corp. Flushing Meadow Park P. O. Box 1964 Flushing 52, New York

Dear Bob:

THOMAS J. DEEGAN, JR_ CHAIRMAN

EXECUTIVE COMMITTEE

REPLY TO: TIME AND LIF'E BUILDING

ROCKEF'ELLER PLAZA NEW YORK 20, N.Y.

Governor Poletti wants the proper climate developed in Europe to auiet him in selling Western European countries to participate in tbe Fair.

He engaged the services of Patrick Dolan Associates to make a proposal for achieving this and paid a preliminary fee. The proposal baa now been submitted.

In view of Ciovernor'Poletti'a strong endorsement of this special project, the executive committee should approve it for a period of one year. The executive committee wants to do everything Governor Poletti says he needs to achieve maximum participation in the Fair by foreign governments.

The work of the Dblan organization should come under the general supervision of the Deegan organization and particularly BUl Humphrey• in Paris.

This is iA keeping with the original resolution of the executive committee and board of directors in fixing responsibility for public relations wii':h the Thomas J. Deegan Company.

cc: Gov. Charles Poletti Mr. William Berns Executive Committee -./

TJD/kp

Sincerely( ,

\

UNISPHE:RE

PEAC£ THROUGH UNDERSTANDING

TO:

01961

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

FLUSHING 52, N.Y. • TELEPHONE -AREA CODE 212- WF 4·1964 • CABLE ADDRESs"WORLOSFAIR"

ROBERT MOSES PRESIDENT

Executive Committee Vice Presidents William Donoghue Jerry Edelberg Miss Ernestine Haig

J 2a 'V<b~'I)O.M BERNS anuary 1"11PRoleii?e."M'!'towNUNICATIONS AND PUBLIC RELATIONS

FROM: Bill Berns

SUBJECT: FINAL SCHEDULE: Schedule Now Adapted to New Date of Honorable Harry S. Truman's Visit to the Fair Wednesday. January 31, 1962

11:30 a.m. Judge Rosenman accompanies Mr. Truman from Hotel Carlyle to Flushing Meadow.

12 Noon Mr. Truman arrives at ceremony site. Executive Committee, Fair officials and press at site. Dedication of "Truman Walk" for the Press.

12:30 p, m, Mr. Truman proceeds to Model Room. Briefing by General Potter. View Model, Unisphere Room, and Fountains.

1:00 p.m. Cocktails and luncheon in Board of Directors' Room.

After lunch, Mr. Moses presents Mr. Truman with Gold Pass.

2:00p.m. Mr. Truman departs.

RAIN SCHEDULE

In the event of totally unacceptable weather, Mr. Truman will be brought direl!Uy to the Administration Building. Pictures of Mr. Truman and "Truman Walk" sign will be taken in the Model Room.

BB:ams cc: Mr. Robert Moses

General Meyers Miss Grace Glennon Mr. Harold Blake Mr. Michael Pender

Lt. Buckley Miss Hazel Tappan Mr. Al Simon Mr. John Powers Mr. Ralph Simone

Mr. Gene Monetti Miss Mary Young Miss Mary Kelly Miss Mary Sarro

••••• NEW YORK WORLD'S FAIR 1964·1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

FLUIHINQ 62, N.Y. • TELEPHON£ ·AREA Coor. 212 • Wr 4·11i~S-4 • CAlLE AIIDRCSI ~WORLDSFAIA"

-l'fHitOIIDH UMIIIIIDTANDIND January 31, 1962

R08£AT MOSES ~IIUIDINT

--·@--....

Mr. Charles Luckman, A. I. A. Charles Luckman Associates 680 Fi:fth Avenue New York 19, New York

Dear Mr. Luckman:

I have your letter of January 29 with the impressive brochure. The designation of architects for the U. S. Exhibit is of course a matter solely for the officials charged by the Federal Administration with this responsibility. The Fair does not recommend or support any firm or individual.

Cordially, ....... __,•" ~-~·.-.~~· ..... {

. .,,. . .. ··-"' .. ' ~-··-. - , .. ,;.;.· ·-~~- --President

RM:gls

··:: ... ~

c 0

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CHARLES LUCKMAN ASSOCIATES planning - architecture 680 fifth avenue, new york 19, n. y., judson 6-1970

January 29, 1962

Dear Mr. Moses:

If you have a moment to glance through the attached brochure, you will see why we at Charles Luckman Associates, New York, feel we have the diversified background and experience neces .. sary for earnest consideration of the proposed U. S, Exhibit at the World's Fair.

We are trying to "help ourselves" in all of the Government Departments and Agencies. Your own personal support means much to us.

Mr. Robert Moses, President New York World's Fair 1964-1965 Corp. Flushing 52, New York

Cordially,

Is/ Charles Luckman

Charles Luckman, A. I. A,

c 0

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COPY

ry;~ Transcript of Report from Governor ~letti

~rua.ry 14, 1982

TO:

FROM:

ROBERT MOSES

CHARLES POLETTI

SUBJECT: Report on Trip to Korea, February 1 to 3, 1962

Our schedule was as follows :

'lbursd!.y, February 1

12:47 P.M. --Arrival, Kimpo Airport (lunch on plane). Met by Mr. and Mrs. Robert M. IO.ein, Commercial Attache, American Embassy.

2:00 P.M. --Arrival, Embassy Residence.

3:00 P.M. --Call on Ambassador Samuel D. Berger.

3:30 P.M. -- Briefinq at Embassy by Mr. Albert E. Pappano, Counselor for Economic Affairs, and Mr. William J'. Ford, Deputy Chief, Economic Bectlon.

4:15P.M. --can on Minister of Foreign Affairs, Duk Shin Choi (Accompanied by Mr. William L. Ma.qtstretti, Deputy Chief of Mission, and Mr. 10.e1n)

5:00 P.M. -- Call on Minister of Commerce and Industry (Maj. Gen.) Jung Nae muk (Accompanied by Mr. Ford and Mr. Klein)

6:30P.M. --Cocktails at residence of Mr. and Mrs. Maqistrettl (Accompanied by Ambassador and Mrs. Berger)

7:30 P.M. --Dinner given for Gov. and Mrs. Poletti by Ambassador and Mrs. Berger, at the Residence.

-1-

Frida.y; February 2

9:10 A.M. -- Call on Minister of Education KIM Sang Hyop (Accompanied by Mr. Arthur Lee, Deputy Public Affairs Officer, American Embassy)

9:50A.M. --Call on Minister of Public Information Cha.e Kyung OH (Accompanied by Mr. Lee)

11:00 A. M. -- Call on Vice Minister of Transportation PARK Jong-ku (Accompanied by Mr. Ford)

12:00 Noon-- Lunch given for Gov. and Mrs. Poletti by Chamber of Commerce of Korea, at Chosun Hotel

2:30P.M. --Visit to National Exhibition Center by Gov. and Mrs. Poletti, in company of Ministry of Fbreign Affairs officials and Mr. and Mrs. Klein.

3:00-5:00 P. M. Sightseeing of Seoul, in company of Ministry of

Foreign Affairs Officials and Mr. and Mrs. Klein.

6:00P.M. --Dinner given for Gov. and Mrs. Poletti by Korean Traders Association, at I)l.iha Restaurant, 3-ka, Chong-no, Chonqno-ku

Saturday, February 3

9:30A.M.-- Call on Mr. WOO yong Hal, Director, Bureau of Foreign Investment, Economic Planning Board (Accompanied by Mr. Ford and Mr. Klein)

10:15 A.M. --Meeting with officials of The Korean Industrial Construction Association to discuss Korea's April1962 Industrial Exhibition (Accompanied by Mr. Ford and Mr. Klein)

11:00 A.M.-- Showing of USIS film on Mr. KIM Bong-yong, leading Korean lacquerware artist, at Embassy conference room.

12 noon Lunch given for Gov. and Mrs. Poletti by Mr. and Mrs. Klein, at their residence.

2:00P.M. --Leave for Kimpo Airport.

3:30 P. M. -- Departure for Tokyo

-2-

On February 6th from Hong Kong I sent the folloWing cable to Allen Beach:

KOREA VISIT USEFUL STOP NEW GOVERNMENT HAD

CANCELLED SEATTLE AND NEW YORK STOP

PROMISED EARLY FAVORABLE RECONSIDERATION

AND DmECTIVE KOREAN AMBASSADOR WAS:EDNGTON

COME FAIR FOR SELECTION SITE AND SIGNATURE

CONTRACT STOP GAVE GOVERNMENT MARCH FIRST

DEADIDm

/S/ Charles :R>letti

-3-

COPY

Transcript of Report from Governor Poletti February 7, 1962

TO: ROBERT MOSES

FROM: CHARLES POLETTI

SUBJECT: Report on Trip to Japan, January 24 to January 31, 1962

At American Embassy had separate conferences with the following:

Ambassador Reischauer.

Minister Edward Doherty--who is Economic Counselor.

Chadwick Johnson and Andrew Wardlaw. both Economic Attaches and who ha.ve been on the World's Fair job during past year.

Allen Chase--Economic Attache who has just been put on the World's Fair job. He is. enthusiastic and eager to help. I worked principally throuqh him during my stay.

Dotson--Aqriculture Attache who accompanied me on my visit to Minister Kono. Had lunch with him, and he confirmed that Kono is very powerful in the Cabinet.

Chase Manhattan Bank--J"ohn J. Kelly, Vice President in Tokyo, had been advised by New York office of my visit, and he was very friendly and helpful. Throuqh him and his Japanese assistant Sagimur~ started mald.nq appointments With Masamichi Yamaqiwa, the Governor of the Bank of Japan, and with the top officials of JETRO. All this served to impress aJtd activate the American Embassy. And on my own I arra.nqed immediate appointment with Governor of Tokyo, Honorable Ryotaro Azuma.

In the Japanese Government had meetings with:

Zenta.ro Kosa.ka, Minister of Foreign Affairs. Favorably disposed. Left with him three copies of contract, already signed by me. Suggested I see Masayoshi Ohhira, Director General of the Cabinet Secretariat, because he plans agenda for cabinet meetings and because he is close to Prime Minister Hayato lkeda. By special escort and pass, he got me to office of Obhira in the Diet which is in session.

Masayoshi Ohhira gave me lots of time for a thorough presentation, including cost estimates and provisions of the contract.

-1-

Ich1ro Kono --Minister of Agriculture and Forestry. I had to insist with American Embassy to see him, but Paolino Gerll and Mrs. Arai's sister, Mrs. Mitsui, with whom Jean and I had lunched had informed me that he was a powerful leader. Kono was 1n our corner and volunteered to talk to Prime Minister and other ministers and get the problem before the Cabinet.

Eisaku Sato -- Minister of International Trade and Industry. He is a new minister and was uninformed of the nature of the World's Fair, th1nk1nq of it as a trade fair. He was strongly aqainst participation because of the heavy expense involved. I stayed with him nearly an hour and by the end of it had straightened him out. He was impressed by my suggestion that the Fair transcended his Ministry and that the Government of Japan should create an interministerial committee and obtain special budget appropriations and that he should not think that the funds had to come from his regular ministerial budget.

FuUama ... Minister of Economic Planning. Reserved in his expressions.

Morisa.gro Seki, Director of Economic Affairs in Ministry of Foreign Affairs. He gave me a tough time and stated flatly he was opposed to it. Here aqat.n I discovered he thought of the ]air as a trade fair. Spent a long time with him, and at end of conference he criticized the two assistants because he said he was badly briefed as to the purpose of our Fair. 'The two assistants were S. Wada and T. Hashimoto.

Iwao Yokota-- Executive Director of Japan Tourist Association. Frank H. Agt!i, Manager of the Foreign Department o:f the Association was also present. I urged Yokota to get involved 1n the planning of the J'apa.nese pavilion •

.Te.Uchi Nagamura -- Vice President of JETRO. 'nle President was out of town. Two directors, Koichi Suzuki (who was very familiar with the Fair) and Hlsashi Murata (who was not favorably disposed), were also present. Told them of our contacts in New York City with Fujise of J'ETRO. Naqamura stated flatly he was impotent until received a. directive from MITI {i.e. , Ministry of International Trade and Industry) and that MITI was impotent until Cabinet approved.

Norman Yamada -- Japan Ad Board Company which is the agency which plans and constructs the actual exhibits.

R. Nakagawa -- Chief of the Promotion Division of the Foreign Trade in MIT!.

-2-

Also talked about the World's Fair to:

Takashi Komatsu-- Vice President of the American Japan

Society.

T. Inumaru -- President of Japan Hotel Association. Hls son graduated from Cornell University ... School of Hotel Mana.gemenL

ID.saakira Kano -- interested in U.S. achievements 1n slum clearance, housing, planning. Gave him a note to call on a kindred spirit, Robert Moses.

American Express Regional Conference -- made a presentation to the managers of Far East and Southeast Asia of the glories of the New York World's Fair!

Conclusion: Since the very effective visit of our delegation one year ago, the Government of Japan has done absolutely nothing. And during this period the contribution made by the American Embassy cannot easlly be discerned. Olr visit has stirred both the Government of Japan and American Embassy. 'The contracts are in the hands of the Minister of Foreign Affairs and several ministers have been briefed so that we may hope to achieve speedy approval by the Cabinet and the execution of the contract.

/s/ Charles Poletti

Transcript of Report from Governor Poletti

TO:

FROM:

ROBERT MOSES

CHARLES POLETri

~~cr . t1 cf4ebruilry 14, 1962 ~

QttVV SUBJECT: Report on Hong Kong, February 5- February 11, 1962

My objective has been to assist John C. Y. KAO who has signed an a.qreement with the World's Fair for a Hong Kong Pavilion. My im­pression is that his task is not a simple one.

I introduced him all around the U. S. Consulate General and together had conferences re certificates of origin and so forth with the men on the commercial side and with representative of the U.S. Treasury.

J'ohn 0. Negroponte of the Consulate has been most helpful and will contbme to be. Negroponte attended the meetings I had with businessmen and H. K. government officials.

Had an opportunity to explain in detail the Fair as well as Ka.o' s plans for Hong Kong Pavilion to our Consul General, Marshall Green. He assured me of his cooperation. :Mrs. Poletti and I had a delightful luncheon at his residence called "The Peak", located at 3 Barker Road, H.K.

Gave a radio broadcast in which urged all interested parties to get in touch with Kao.

Meeting with Hong Kong General Chamber of Commerce attended by W. C. G. Knowles, President of the Chamber (address is Union House, 9th Floor, Hong Kong}, and also President of an old firm of the Far East, Butterfield and Swire. Also present were .T. A. A. Knott, Secretary, and S. S. Gordon. Arranged that the next Bulletin of the Chamber would report the Hong Kong Pavilion and that interested firms should contact Kao.

Meeting with Director of the Chinese Manufacturers Association. :(address is L1 Po Chun Chambers, Connaught Road, Hong Kong~

About thirty directors were present. g.s. Chu is the Secretary. After the meeting we all had drinks to wish a prosperous New Year to each other. The fire crackers have been vibrantly busy Sunday, Monday, Tllesday and Wednesday and so have the fire brigade! The Chinese news­paper reported - according to Kao - that I clasped my hands in the correct fashion and uttered the correct Chinese words, meaning may the New Year be a prosperous one for you. They took streams of photographs; they compete successfully with the Japanese in this respect.

-1-

~ ·· Meeting with the General Committee of the Federation of Bong Kong Indllstrles :ln its board room in the United Chinese Bank Building, Hong Kong. Enormous table around which were seated thircy distinguished business men -obviously the elite -and acting like the elite. Never having attended a meeting of the Board of Directors of the Union League Club, I am unable to make any comparisons. May I add that the President is a Chinese upon whom the Queen has bestowed the ennobling title of "Sir". It would have been a discordant note had I diwlged the fact that I was an 0. B. E. ! Anyway, Sir Shek Lun Chu formally stated to me that his Federation would cooperate with the Fair. Kao is obviously not a member of the club.

Meeting with the Commerce and Industry Department of the Hong Konq Government. Office is located in Fire Brigade Building, H. K. Talked to D. M. Sellers and to Derek Marsh. I wanted the Government to know about Kao and his plans. They stated that unofficially their office and the Infor­mation and Publicity office of tbe Government would assist and cooperate with Kao.

:My other actiVities:

1) Taking care of a damn cold I got on the BOAC Comet from Tokyo to Hong Kong. Jean has been nursing me and I still haven't gotten rid of it.

2) Tastin<gJmore varieties of Chinese cooking. But we have managed to escape the snakes even though one friendly guy insisted they help cure a cold. So what?

S) Shopping. Good fun. But the tailors are out of touch with American politics and they simply cannot understand why Poletti doesn't buy a beauti­ful VICUNA overcoat!

February 10, 1962

P. S. This is the Chinese Year of the Tiger! Maybe some of our New York boys had better come out here.

-2-

(Transcript) ' .. 1£w. /c~ .k~~· //

Kuala Ltimpur, Malaya

Sunday, February 18, 1962

TO:

FROM:

ROBERT MOSES f1\ _ otY CHARLES POLETTI ~ r

REPORT ON CAMBODIA February 12-15, 1962

Calls on officials of the United States

Hon. William c. Trimble- Ambassador c. Robert Moore - Deputy Chief of Mission Robert c. Parke - Economic Counselor Briq. General Edward C. D. Sherrer - Chief of MAAG Colonel Carroll T. Newton- MAAG

Calls on officials of Government of Cambodia

Hon. Son Sann - Minister of State for Finance and National Economy and Governor of the National Bank of Cambodia.

Discussed with him time schedule, architect, inter­ministerial committee, fine site reserved, namely Block 32 Lot 7. Detailed consideration of cost estimates. Left with him the contracts for Block 32 Lot 7. Liked the site. · The Minister explained the contract had to be approved at a meeting of Council of Ministers and assured me he would present it at next meeting. Very intelligent and active type.

Hon. Dy Bath .. Secretary of State for National Economy

Present at the conference was Mr. Ker Nol - Directeur des Bureaux du D~partement de l'Economie Nationale­who had in his hands the dossier which included our cost estimates sent to Cambodia by Ambassador Nong Kimny. Both Sath and Nol requested that we send them data in French. Progress Report, etc. in English not a bit useful. They know only French. Specifically asked for regulations :.on building in French. Have previously written to Beach that we must prepare all this in French and in Spanish, otherwise it will be difficult for non­English speaking countries to adhere to our time schedule. Did furnish them and all other officials with the time schedule in French and they were impressed.

- 2-

Hon. Tep Phan - Minister of State for Plans and also Governor of Phnom Penh.

He has achieved many public projects throughout the nation. He is responsible for all the wide avenues, clearance of a lot of wooden shacks and straw huts along the banks of the Tonle Sap and Mekong Rivers. Has even built several parks and a playground. In short, he has drive and imagination. I baptized bim the Cambodian Bob Moses. He liked the site and suggested I confer with his architect. Feels the cost is high. Told him of possibility of a small entrance fee.

Mr. Vann Molyvan- Architect who has done several new buildings for the GOC and who will do the Cambodian pavilion. Alert fellow. Knows of Ed Stone, Wallace Harrison and Ero Saarinen and their works. Studied in Paris. Married to a SWiss girl who works for the U.N. Technical Mission (under David Owen) in Phnom Penh. Anxious to learn of the architect for the French pavilion. So ami!

Discussed time schedule, site, cost estimates, Anghor Wat.. Seemed excited by the task ahead of him.

Visit to Siem Reap

Ambassador Nong Kimny suggested a visit because he believes the Cambodian pavilion could incorporate some parts of the temples. Saw .Anqhor Wat, Anghor Thom, Bayon, Banteai Srei (a jewel, small and in pink sandstone and laterite and means the "Citadel of Women") and Preah IO:lan. Stayed overnight at Auberge des Temples.

In Phnom Penh visited the National Museum which has some of the statuary and carvings found at Anghor Wat.

Social Functions

Cocktail party - Home of Robert B. Parke Luncheon -Home of Deputy Chief of Mission LWlcheon - Residence of U. s. Ambassador Dinner - Given by Prince Sa.mdech Norodom Sihanouk

at Royal Palace in honor of Mr. and Mrs. John D. Rockefeller.

- 3-

Though favored by four wives, the Prince had not one of them at the dinner. But be did take care of himself by' having Blanchette on his right and Jean on his left. I drew the wife of the Minister of Finance. She had a good sense of humor and we gurgled in French -all through the Eau d'Evian, Riesling, Moulin a Vent and Moet Chandan Brut.

The Prince was in jovial spirits. He read a tribute in English to the guests of honor and ended by wishing well to Mr. Rodkefeller and his Mistress. John responded beautifully and with deep feeling.

After the dinner we walked a couple hundred feet to another building of the Royal Grounds and here we were treated to a bit of the Royal Ballet. The two pieces were the Tep Monorom Ballet and The Legend of Preah Baing. The Prince graciously explained to us in English what was going on. Unlike the days of the Kings of Anghor Wat who apparently adored their Apsaras naked to the waist, these ballet dancers were covered to their chins. Things have changed in good old Cambodia !

Conclusion

At the dinner at the Royal Palace reviewed with the Finance Minister the great help of an admission fee. He is impressed by this. Told me that the task of the pavilion has been handed to Tep Phan and this is all to the good. He again assured me the matter would be brought before the Council of Ministers. I urged our Embassy to keep applying the pressure. The GOC budget is on the basis of the calendar year. The first payment cannot be made until January 1963. I recommended to both Son Sann and Tep Phan that they budget over the years 1963,.1964 and 1965, but that the GOC must sign the contract now.

We should reserve Block 32 Lot 7 for Cambodia.

/s/ Charles Poletti

UNISPHI:fH

PlEAt~ Tt1Jt0U0" UNOF.A&TANOINO

CtliUU

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

FLUSHING 52. N Y. • TEI.EPHONE ·AREA Coot 212 • WF 4·1964 • CI\BLE ADDREss''wORLOSF'AIR"

ROBERT MOSES CHARLES POLETTI 'JICI! fiAI.SIDINT

PRESIDENT INTtftNATIONAL AY,.,A/AS I KliHIIITI

March 20, 1962 (r) _ _.a kY

}_l)Jw-TO: THE MEMBERS OF THE BOARD OF DIRECTORS

FROM: CHARLESPOLETTI

A good many members of the Board of Directors have been exceedingly helpful to the International Division and we are grateful to each of them.

We would appreciate hearing from any Board member who can be helpful to us in the follo'IN'ing:

FRANCE

The Comite France-Amerique and Senator Jacques Baumel have been pushing very hard in France and we are assured that there will be a French Pavilion with the participation of the City of Paris, ten of the large indus~ tries, and Maxim's Restaurant. It has been impossible for us to reach General De Gaulle on a direct appeal. Senator Baumel, when he left the Offices of the Fair, promised me that he would talk to him. We would like to know if any member of the Board has a direct connection with General De Gaulle, and could communicate to him the importance of enlisting his support of a French Pavilion.

We would also appreciate any member of the Board commun.icating with any of the large industries in France to urge them to participate in the French Pavilion. A person who we are told is influential is GeorgP.s Pompidou, Director General of Rothschild Bank.

NIGERIA

Despite a lot of efforts, we have not yet been able to obtain the parti­cipation of Nigeria.

We would appreciatr~ knowing if any member of the Board has a good approach to any member of the Government of Nigeria, or to any impor­tant banking or business firm which, in turn, could influence the Government.

87TH CoNoBESB } HOUSE OF REPRESEN'l'ATIVES { I>octrlaNT Btl Seaaion No. 363

SUPPLEMENTAL APPROPRIATION FOR THE DEPART­MENT OF COMMERCE FOR PARTICIPATION IN NEW YORK WORLD'S FAIR

COMMUNICATION

I'BO.M

THE PRESIDENT OF THE UNITED STATES TBARSIUTTINO

A PROPOSED SUPPLEMENTAL APPROPRIATION FOR THE FISCAL YEAR 1962 IN THE AMOUNT OF $25 MILLION FOR THE DEPART­MENT OF COMMERCE FOR PARTICIPATION IN THE NEW YORK WORLD'S FAIR

MARcH 13, 1962.-Referred to the Committee on Appropriations and ordered to be printed

rrHI.; WHITE HousE, JWashingtun, March 13, 19U;!.

The SPEAKER OF THE HousE oF REPRESENTATIVES.

Sm: I have the honor to transmit herewith for the consideration of the Congress a proposed supplemental appropriation for the fiscal year 1962 in the amount of $25 million for the Department of Com­merce for participation in the New York World's Fair.

The bas1c purpose of the New York \Vorld's Fair is to help achieve "Peace thro11gh understanding," its major theme being "Man's Achievements in an Expanding Universe." Sixty-six nations and world organizations, including. the Soviet Union, have notified the fair that they will exhibit. Thirty States have expressed their intent to _participate, and most other States are expected- to be represented.

The potential of this fair for promoting international good will and understanding is apparent. I believe participation in the fair by the Federal Government is essential. The theme "Challenge to Great­ness," pro~osed by a Citizens' Advisory Committee established by Secretary Hodges, will enable us to present to the world not a boastful

picture of our unparalleled progress, but a. picture of democracy­Its ~portUJ?ities, 1~ problems, its inspU:at~ons, and its freedoms.

The details of this proposed a.pproJ?natiOn and the reasons for its submission at this time are set forth m the attached letter from the Director of the Bureau of the Budget. I urge enactment of this proposal.

Respectfully yours, JoaN KENNEDY.

ExECUTIVE OFFICE OF THE PRESIDENT,

BUREAU OF THE BUDGET, Washington, D.C., March 9, 1962.

THE PRESIDENT,

The White House. SIR: I have the honor to submit herewith for your consideration a

proposed supplemental ttppropriation for the fiscal year 1962 in the amount of $25 million for the Department of Commerce, as follows:

DEPARTMENT OF COMMERCE

GENERAL ADIIIINISTRATlON

PARTICIPATION IN NEiV YOBK WORLD'S FAIR

For expenses necessary to provide for United Stales participation in the New York World's Fair, as authorized by the provisions of the Act of September $1, 1961 (75 Stat. 527), including compensation of a United States Commissioner, who shall be appointed by the President, at the rate of $20.000 per annum, services aa authorized by section J/j of the ;let of August f!, 1946 (5 U.S.C. i'i5a), bui at rates for individuals not to exceed $75 per diem, and not to exceed $$5,000 for official reception and repre­sentation expenses, $2/i,OOO,OOO, to remain available until expended: Provided, That not to exceed $10,100,000 of this appropriation shall be available for transfer to the General Services Administration for the construction of a United States pavilion.

This proposed supplemental appropriation will provide for Federal participation in the ~ ew York World's Fair, including exhibits and a U.S. pavilion. In addition to promoting international good will and understanding, it will do much to promote additional travel from for­eign countries. The fair is scheduled to open in April of 1964. The necessary time for planning the exhibits and constructing the pavilion requires that funds be made uvailuble us soon us possible.

I recommend that the foregoing proposed supplemental appropria­tion be transmitted to the Congress.

Respectfully yours, DAVID E. BELL,

Directur of the Bureau uj the Budget.

• r C lNI, New Y.n. w.n.~·, ,_ 1...._.1NJ ~

UNISPHERE PRESENTED BY @ United States Steel

c 0

p TO;f'

FROM:

SUB.JECT:

MEMORANDUM

NEW YORK WORLD·s FAIR 1964 -1965 CORPORATION

ROBIRT :MOSES

CJIARLB8 POLB"rrl

Pmldat Goulart of :Braz11

DATE: March 9, 198ll t v

President Goulart 1s tentaUvely scheduled to v1a1t the J'a1r on

BatuJrdar, Aprl1 7, at 11:00 a.m.

His New York visit ls being handled by a p.tblic relatiolll f1rm

with which we are 1n touch.

They assure us that he will come to the F&1r, but tbat any

apeoUle date and t1me is tentative, as h1s schedule is CO!Uitant:ly

belnq revlaed.

/S/ PoleW

c 0

p y

TO:

FRON:

MEMORANDUM · ··

NEW YORK WORLD'S F'AIR 19~~ .. -~~~ CORP,:..1JATION

. .)\it ~ 1"

=~~~:acb~: rtS D~;.> tf.~.· \' i 2 USSR . \ -.~\V 0 tf

\...J ~· ~\\J ,. \\1 ;\. \ f'.J \) \,\\)

J'im Hurd just telephoned the following: I v

Embassy Moscow April 14, 1962

The April 14th edition of PRAVDA contains a release by Tass

which announced a Soviet decision to call off the Moscow World's

Fair scheduied for 1967. It says the Bureau of International

Expositions in Paris was informed of this fact on April 13th. 'The

reason qiven for the Soviet decision were: ( 1) a conflict with the

New York 1964-65 World's Fair, which allegedly wo~d :face

participants with a difficult choice, and {2) the fact that exhibits

..

at both exhibitions would be generally similar. The USSR, the release

continues, will approach the Bureau of International Expositions about

a new fair "in due course. "

The Embassy believes the government probably decided that the heavy

outlay of resources required for construction on the Fair grounds

and new facilities required for visitors were not justifiable in liqht of

a current shortage of capital investment funds and an admittedly backlog

in capital construction. 'The Soviets, of course, were aware of plans

for the New York World1s Fair at the time the original decision was

made to hold the Moscow Fair.

~bassador Thoxnpson

e•ee1

NEW YORK WORLD'S FAIR 1964-1965 INTERNATIONAL EXPOSITION AT FLUSHIN

FLUSHING 52. N. V. • TELEPHONE· AREA CODE 212 • WF" 4·1964 • n-·•"" .....

fiCACt: Tl't,.DtJOH UNOCitaTA.NDINO

ROB£RT MOSES ~II lSI DINT

May 21, 1962

Transcri t of letter from Governor Polet

TO ROBERT MOSES

FROM CHARLES POLETTI

BIE meeting Friday, May 11.

Hotel Petersberg Oberhalb Konigswinter AM Rhein May 16, 1962

Information obtained from Kuhlemann and Loncin, German and Belgian representatives respectively.

USSR has cancelled the 1967 and not merely postponed it. Canada has reserved until next BIE meeting in December the right to. apply for a 1967 exposition-centenary of its Dominion status. You will recall Canada was an applicant when USSR was. Austria, the other original competitor, stated it was no longer interested in 1967.

Once again the self-appointed guardians of the BIE, namely the British, attacked the USSR representative because USSR had signed up with the New York World's Fair. Some caustic remarks by the British. The USSR's position was impenetrable; he stated and repeated that the Chamber of Commerce was a private organization.

One of the significant aspects of all this: Since no resolution in con­demnation of USSR was offered, the action of USSR has been in effect con­doned, and hence the BIE cannot hereafter prevent other members of BIE from finding some similar way of participating in New York World's Fair. That's the argument we are using in Germany.

One of the objectives of our present trip was to go to London to tell the British officials like MacMillan, Caccia and others that the World's Falr does not delight in learning of successive instances of British opposi­tion to the New York World's Fair.

/s/ Poletti

WU D051' 89.11£ BONN D 37 PD !NTL

CD KOENIGSWINTF.R TELEX VIA COMMERCIAL MAY 20 0928

I .. T ALLEN BEACH WORLDSFAIR

NYK

FOR MOSES THINGS SHAPING UP VERY WELL AND THREE

WEEKS HENCE PARTICIPATION WILL BE RECOMMENDED BY

CHANCELLOR ERHARD AND ERICH MANDE STOP APROPRIATE

VEHICLE FOR PARTICIPATION WILL BE PROPOSED BY

CABINETf

POLETTI

836AME MAY 21.

LASt TEXTWORD CABINET

MOGAR WUA 025 WUA028 WUD 050 WUD 051 SWD

...

COPY

MR. PAUL SCREVANE

NEW YORK. WORLD'S FAm 1964-1965 CORPORATION IWIERNATION EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y.

May 24, 1962

ROBERT MOSES President

MEMORANDUM TO GOV. POLETTI 'THROUGH ALLEN BEACH

FROM ROBERT MOSES

Allen Beach has no doubt informed you of Mr. Nervi's visit. He 1s stUl a modest, hiqhly intelliqent, cultivated engineer with no side, no show and no cousin FrankL. w. bravura. He said he missed you and was, I would say, much impressed by the Fair and interested in havinq a part in it. He had a look at his P. A. airport hanqar but apparenUy was short of time to do the town.

Can't we qet him the Italian Pavilion design or at least have him as a consultant? He has the stuff, represents modern Italian bulldinq to the world and would be a great asset to Fiat, Garibaldi, Arpesani, et a1. and to the Fair. He might also do a cantilevered thin concrete building in the Industrial Area.

RM:VW /s/ ROBERT MOSES PRESIDENT

"LACE. TH~OUO ... UNQER8TANDING

--....... ~L._. .......

NEW YORK WORLD'S INTERNATIONAL EXPOS.ITION AT FLUSHING MEAOOW PARK

FLUSHING 52, N.Y. • TELEPHON!:·AREA Coo£ 212 • WF 4 ·1964 • CABLE ADDREss"WORLDSF'AIR"

May 25, 1962

MEMORANDUM TO ERWIN WITI

FROM ROBERT MOSES

ROBERT MOSES PRESIDlNT

Mr. John Young is hereby trans-

ferred at the same salary and rank to the Division of

International Affairs headed by Governor Poletti. My

understanding is that for the time being he will be

assigned exclusively to the Holy See exhibit.

President

OEAC:& THROUO" LI"'DCRITAt-IDtHO

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW,PARK

F'LUSHING 52, N,Y, • TELEPHONE ·AREA Coo£ 212· WF 4·1964 • C...aL£ AODRUs'"wOflLD$FAIR"

ROBERT MOSES PRI!:SID£NT

CHARLES POLCTTI VICI' HftCDE .. T

IMTUNATIOHA.L. A,.U,_S & h'H181TS

To: Mr. Robert Moses

From: Charles J?oletti:

Subject: Memorandum of conversation with Minister Andre Malraux in Paris on Monday, June 4th

Mrs. Mary Lasker, Laurence Harris and myself saw the Minister at 5:30 in the afternoon.

Malraux was most cordial and, in fact, exuberant. He is a brilliant conversationalist. He took us out on the terrace of the Pa.lais Royal and showed us the efforts his Ministry is making to clean the facades of the important buildings in Paris.

'Ihen we had a long conversation about the paintings of Vermeer. Ten years ago Malraux wrote an authoritative appraisal of his paintings.

When we turned to the World's Fair, we told Malraux that the World's Fair was anxious to have the Mona Lisa and other master­pieces from museums not only of Paris but of other places, such as Lyon and Montpellier.

Malraux then talked about Whistler's Mother. He told us that in 1945 when General de Gaulle was coming to the United States, Malraux suggested to de Gaulle that he bring to the President Whistler's Mother and de Gaulle was enthusiastically in favor of it. Malraux suggested this as a modest expression of the appreciation of the French

681 DAYS TO OPENING DAY

people for the great sacrifices made by the American people in the libera­tion of France. When they looked into the situation they discovered that French law does not permit the Government to give away, exchange, or sell any painting that belongs to it. So the idea fell through. Malraux then added that he thought the World's Fair would be a very good place to display the painting.

With respect to the Mona Lisa, he looked at Mrs. Lasker and said to her, "You are such a devoted friend of France that if you desire the Mona Lisa for the World's Fair, we will do it." He said that as Minister he would have to consult with the curators of the Louvre but that he would do it in this way: he will inform the curators that he has decided to send the Mona Lisa to the World's Fair and that if any curator has any objection he better put it in writing.

I asked him if it would be helpful were the President of the Fair to write him a letter asking for the Mona Lisa and other paintings. He readily agreed and said that was the proper way to do it and then he would answer Mr. Moses• letter.

In our talks with Malraux, I told him of the plans of the City of Paris, various large industries and Maxims to participate in a French Pavilion and that the paintings would be displayed in that Pavilion.

The Syndic of Paris, Denys Cochin, in a conference that we had had with him had suggested that we get a commitment from Malraux directed to the Fair. It was for that reason that I suggested a letter from Moses to Malraux. Denys Cochin stated to us that if we could get Malraux to send the Mona Lisa and other paintings the success of a French Pavilion was assured.

A:s I put in my cable of June 5th, Mrs. Lasker deserves the credit .

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DEPARTMENT OF STATE\ fil .•• n!JV~ AIRGRAM j\\'w

No. CA-1513 AIR/PRIORI Y

TO: CIRCULAR (All American Diplomatic and Consular Posts)

FROM: DEPARTMENT OF STATE DATE: August 9, 1962

SUBJECT: New York World's Fair 1964/65

REF: CA-10018 - May 18, 1961

1. The Department has recenUy had several conversations with Vice President Charles Poletti of the New York 1964/65 World's Fair in order to review the-progress_being made in th~Interp@:tj_~Area. The Fair Cor­poration is encouraqed by wnat has been accompfed in the past year. In order to document this, it has provided the Department with a summary of foreign participants. The Fair Corporation has made it clear that "partici­pants" as listed below include foreign governments, international organiza­tions and private enterprise or quasi-official groups such as Chambers of Commerce interested in organizing individual or joint pavilions at the Fair.

A) Sites selected and contracts signed (25) :

Belqian Villaqe China Christian Science

Pavilion Colombia Ethiopia Guinea Haiti Hong Kong India Indonesia Japan Islam Mosque

165, 000 sq. ft. 25,000

21,500 10,000 26,500 22,000 10,000 6,000

25,000 40,000 25,000 12,000

Korea Mali Mexico Pakistan Panama Philippines Sierra Leone Sudan Thailand Turkey UAR USSR Tunisia

18, 000 sq. ft.-25,000 30,000 10,000 6,000

15,000 6,000

10,000 12,000 30,000 20,000 78,000 23,000

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B) Sites selected, contracts in hands of appropriate officials for signature (11) :

Argentina 33, 000 sq. ft. Liberia 10, 000 sq. ft. Brazil 37,000 Malaya 6,000 Cambodia 7, 000 Peru 10,000 Ecuador 15,000 Uruguay 6,000 Ireland 15,000 Venezuela 20,000 Lebanon 10,000

C) Sites reserved (17) :

Afghanistan 10,000 sq. ft. OAS 7, 500 sq. ft. Australia 50,000 Spain Dominican Republic 6, 000 Sweden France 50,000 Trinidad&. Germany 50,000 Tobago 8,000 Greece 22,000 UNICEF 25,000 Italy 50,000 United Kingdom 50,000 Jordan 8,500 Vatican City 50,000 League of Arab Yugoslavia 24,000

States 8,000

D) Intention to participate announced (16) :

Austria *Cameroon * Central African Republic *Chad * Congo (Brazzaville) *Dahomey

*Gabon *Ivory Coast

Kuwait * Malagasy Republic * Mauretania

Netherlands *Niger· *Senegal

Syria * Upper Volta

* African Union and Malagasy (UAM)

2. The Fair Corporation has noted a quickening of interest on the part of foreign nations as a result of the decision, announC'ed in mid-March 1962, to cancel or postpone indefinitely the Moscow Exposition of 1967. Senior Fair officials recognize, however, that a number of countries still face serious financial difficulties before they can make a commitment to participate at New York for two years. With this in mind, the Fair Corporation has empha­sized quality rather than size of pavilions and the import of native materials wherever feasible to effect economies in exhibit or structural components. In addition, the Fair suggests that participants can reduce the costs by modest entry charges, the sale of handicrafts and souvenirs or the operation of a restaurant on a limited area of each pavilion. There is a definite commercial aspect to the Fair, but it is to be controlled. Addressees should refer any inquiries on this matter directly to the Fair Corporation.

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3. A further inducement to foreign participation is action by Conqress to provide an official U. S. pavilion on 196, 000 square feet of ground at the Fair. A compromise appropriation bill that includes $17 million for this purpose was passed by the Senate and House of Representatives on July 23, 1962 and signed by the President on July 26, 1962. The President has named Norman K. Winston of New York, a prominent business executive, to be U.S. Commissioner for the Federal Pavilion. Mr. Winston was sworn in by Secretary of Commerce Hodges on August 7, 1962. The U. S. Exhibit, in line with the President's message to Congress of March 13, 1962, will be directed to the theme, "Challenge to Greatness".

4. The Fair Corporation on a number of occasions has expressed the keenest satisfaction and appreciation of the work done on its behalf by Missions and Posts abroad. Addressees are requested to follow the situation closely in each country and to report with ideas or recommendations for action either by the Fair Corporation or the Department. Fair officials acknowledge that trouble spots in many areas of the world make firm planning difficult. They are, however, optimistic of the final result and express the hope that a number of nations not now listed in the first paragraph can be moved into category lA by prompt action in the next few months.

In this connection, the Department considers that recent action by the Legislative ~d Executive branches to insure a substantial Federal exhibit at New York indicates the importance which the U. S. Government attaches to the success of this event. Chiefs of Mission are authorized to lay stress on this point, wherever necessary and at the highest appropriate level, in order to develop the widest possible representation at the Fair.

5. Further background is provided by the enclosure of Progress Report No. 5 on the Fair.

/s/ RUSK

Enclosure:

Proqress Report No. 5

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THE AMBASSADOR Of" SPAIN Washington, D. C., DecembVr 7, 1962

The HdDorable Charles Poletti Vice-President New York World•s Fair 1964-1965 Fl.uahing Meadows, N. Y.

Dear Governor Polettia

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I have the pleasure to confirm the conversation held this morning by this Embassy With Y.ll'. Allen Beach as to the decision taken by the Spanish Government on the unofficial participation of Spain in the New York World's Fair 1964-1965.

To this end I would appreciate if you proceed to prepare the necesaar:y documents for the signatur-e of the contract of participation, whiCh will be executed on behalf of a Spanish representation by the Spanish Consul General in New York, the Honorable Angel Sanz Briz.

The Consul General has been duly auth.orized to secure the lease tor the space and effect payment at the time of your convenience.

As soon as I know the name of the person appointed by the SpaniSh Oowrnment to represent the Spanish interests and the details related to the Spanish participation in the Fair, I will let you know.

Should you need any further intormation please do not hesitate to contact this Embassy.

Antonio Garrigues Ambassador of Spain