world's fair: newsletters 3

Box# 31

Folder# 616

Word's Fair: Newsletters (2)

Feb,1964

FOLLOWING TELEGRAM TELEPHONED FROM PALM BEACH BY MR. MOSES TO MISS TAPPAN ON SUNDAY, FEBRUARY 2ND. THE TELEGRAM WAS SENT AS A S'rRAIGHT WIRE FEBRUARY 2, 1964 :

MR.KENNETH O'DONNELL APPOINTMENT SECRETARY TO PRESIDENT LYNDON B. JOHNSON WHITE HOUSE WASHINGTON, D. C.

I HAVE YOUR VERY DISAPPOlNTING LETTER OF JANUARY 30. WE CANNOT

POSSIBLY CHANGE THE OPENING DATE OF THE FAIR WHICH MEANS ALSO

ADVANCING IT, WITHOUT COMPLETE CONFUSION INVOLVING ATTENDANCE,

CONSTRUCTION, OPERATION, CONTRACTS, FINANCE , SECURITY AND

MANY OTHER FACTORS. I SHALL, HOWEVER, CALL A FORMAL MEETING

OF OUR EXECUTIVE COMMITTEE ON THIS PROPOSAL IF YOU WISH BUT

MUCH PUBLIC :MISUNDERSTANDING WOULD RESULT WHICH WOULD BE

UNFORTUNATE ALL AROUND. THE ONLY ALTERNATIVE IS AN ANNOUNCEMENT

THAT BECAUSE OF PRESSURE OF WORK AND PREVIOUS COMMITMENTS,

THE PRESIDENT CANNOT ATTEND APRIL 22 BUT WILL SEND A MESSAGE

TO BE READ BY A REPRESENTATIVE.

(SIGNED) ROBERT MOSES PRESIDENT. NEW YORK WORLD'S FAIR FLUSHING, NEW YORK

THE WHITE HOUSE

WASHINGTON

February 3, 1964

Dear Mr. Moses: ./"

With reference to your telegram of yesterday, we certainly appreciate the difficulties which would arise if the date of the opening of the Fair were to be changed now,

Therefore, your alternative suggestion that since the President cannot be present, a message be read by a representative, seems the logical course to follow,

We will keep in touch as to working out this arrangement.

With best wishes,

Sincerely,

~fh Special Assistant to the President

Mr. Robert Moses, President New York World's Fair 1964-1965

Corporation Flushing 52, New York

COPY

,•

TO: FROM: DATE: SUBJECT:

Messrs. oses, Deegan, Bunche, Cavanagh, Constable, Crandall, Delaney, Gimbel, Harrison, McGuire, Motley, Patterson, Poletti, Potter, Preusse, Rosenman, Screvane, Spargo~ Thornton; Miss~ Hig/ Rev. McGinley; Mrs. Lasker Guy F. Tozzo 1i January 27, 1964 ~ THE TERRACE CLUB - NEW LOUNGE AREA /

; 9' As requested at the last meeting of the Fair

Corporation's Executive Cmmnittee, I am transmitting herewith a drawing showing the new Lounge Area that will be installed in The Terrace Club. This will consist of lounge type furniture with tables to match and separated by a row of planting boxes from the dining area.

The drawing also shows the planting box and decorative screening that will face the Club elevators in order to provide a degree of privacy in the creation of a cocktail lounge around the bar.

All of this furniture is now on order and we anticipate that the installation will be completed by the middle of February.

GFT:nb

Att.

Gu F. Tozzo i, Director W rld Trade Department

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REMARKS OF

ROBERT MOSES

PRESIDENT OF

THE NEW YORK WORLD'S FAIR

1964-1965 CORPORATION

ADDRESSED TO THE

SOCIETY OF THE FOUR ARTS

PALM BEACH, FLORIDA

TUESDAY, FEBRUARY 4, 1964

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You have witnessed our Fair reco'rding and heard General Potter's roll call of participants, exhibits and spectacles. There is little left which justifies detaining you. The sun is over the foreyardarm. The guests have heard the loud bassoon, and the Ancient Mariner with his albatross and other obsessions is simply interrupting traffic.

Some questions about the building of a Fair remain unanswered. At any rate, there are doubts which assail the ultraconservative, puzzles which plague the curious and inquisitive and critical observations which, since I am known as a controversial character-whatever that isare usually passed on to me. The entrepreneur or impresario is usually what in the vernacular is called the fall guy or patsy. He must speak up when the banns are proclaimed or forever hold

his peace.

I am no Gatti-Casazza, no Angier Duke of protocol, and in the bright lexicon of Fairs, the mantle of Elijah has descended on worthier if not tougher shoulders. Some years ago a distinguished, or should I say well-known, Englishman, the son of his father, asked my friend Herbert Bayard Swope after I had left his library, why Herb spent time with ditchdiggers when there were so many more charming people about. Herb passed this compliment on to me. I am indeed a dirt mover and park man, a brother to dragons, a companion to owls, and an honorary engineer by predilection, training and preference. Occasionally I have to stop to philosophize, and if I do so now I hope you will not regard it as altogether out of character.

I have been asked repeatedly about architecture and art at the Fair. The Fair prefers no school, order, movement, class, party, fraternity, group or clique. The individual views of Fair executives bear no relation to the conduct of the

0 1963 New York World's Fair 196"-1965 Corporation

Fair. Trojan and Tyrian, we welcome them all, but we can't spend Fair money to build pavilions for the advance guard, pay their bills and underwrite their creeds. My personal opinions on this subject are wholly irrevelant. We favor the utmost freedom of taste, opinion and method on the part of our participants as to both fa~ades and interiors. \Xle aim at variety, experiment and competition, nor at central control and uniformity. In the end this policy will prove itself.

Nevertheless, the cognoscenti keep needling me about my own very inconsequential views on such highly inflammatory subjects as abstract art. You are not going to catch me very far off base in this ball game. I will however hazard one timid observation. Traditionally artists served a long apprenticeship as draughtsmen and were close students of the history and practice of perspective, composition, light, shade, pigments and color. Sculptors deigned to have a working knowledge of anatomy. These used to be the recognized and indispensable tools of the trade. Now we are asked to appraise, appreciate and accept as gospel the big leap into abstraction, mood, startling colors and the iconoclastic repudiation of the past. This leads to a rhetorical question. Is it perhaps possible that some at least of this revolutionary stuff may not prove to be esthetically durable, that posterity may not like it and that when the wave of the future breaks and recedes, some broken shards and debris may remain?

We are asked why we lay claim to being a World's Fair when quite a few regions and areas are missing. Instead of celebrating the presence in the Fair of many nations, old and new, who are eagerly participating, the critics shake their gory locks mournfully and ask where are the British Raj, Malagasy, Rudolf the Rainier and

~· .....

his Roulette, the Sultan of Kuwait with· his bot: tomless oil, Cadillacs, harems, heat, sand flies and camel dung? Where, they say, are Lichtenstein, Luxembourg, San Marino, Ruritania, Graustark and Andorra? How can a Fair claim to be worldwide without them? And where are Ultima Thule, Terra del Fuego, Shangri La and the Sultan of Swat?

The motivations of missing States of the Union are probed and explored while the obstacles, financial and legislative, actually surmounted by participants, are glossed over. The faultfinders devote their energies to deploring the absentees. Now that the hounds of Spring are on the Winter's traces, these critics, who are the fleas and gadflies of progress, may make the hounds move faster. I suppose that is what critics are for.

At the beginning we were told by gloomy prophets that the Fair could never get off the ground financially. At the same time another element in the whispering gallery hissed that there would be gamblers' gold in them thar meadows and that funny money would make a killing. Well, if there are to be killings, which I doubt, the Fair wiJl make them and put all the proceeds into a public park.

For quite a while the word went around among the international barflies and intelligentsia that our case was hopeless because we were not sanctioned by the. so-called Bureau of International Expositions, a voluntary agency located in Paris, which under our Constitution we could only have joined by treaty approved by Congress and under other impossible conditions. We found that most of these critics had no idea what B.I.E. meant. They reminded me of the alphabetical agencies and gobbledegook back in the depression years. In that extraordinary

and hilarious period we had on our staff a sleepy genius whose mind was fixed on cloverleafs and overpasses. His chums were discussing their colleges and one of them asked this planner, "Were you RPI?" He scratched his poll and answered, "Let's sec. I was NRA, TERA, WPA, REA, PW A, RFC and CCC. Yes, I guess I was RPI, too."

Perhaps Shelley was right when he replied to a critic:

"There is no sport in hate when all the rage Is on one side."

So we write off the critics and go on our way cheerfully. Pretty soon as the train gathers momentum we shall see the last sceptic swing himself on the last step of the calaboose.

We have been endlessly besieged by those who insist that the Fair put it heaviest emphasis on culture as against science, on art as against engineering, on fun as opposed to education, on our States as compared to foreign countries, on fine food as distinguished from dogs, beer and hamburgers, on music and the theatre as against rides and mechanical devises. The exposition is being run by barbarians and illiterates, one faction avers, while another complains that we are overrefined and go for out of this world stuff.

You can hear anything you wi11 listen to. As to the sound of music, rumor has it that throughout Flushing Meadow you will have to shout to be heard above the fountain music and the CocaCola carillons, that the International section will echo with the beat of jungle drums, that along the Rialto juke boxes will play 0 Sole Mio and Arrivederci Roma all day and night without interruption, and that we have practiced so hard in the temples of religion that we have pulled out the vox humana stops on the organs. It may aJl be true. Does the Fair cater primarily to

\'M1•11• wlltt wlll«~liiiJ•, ''"Y '''"'\pend a'> opposed h• lhllll•l wlu•«~f1 lfiii'IPM4 ,,,. in rhe '>hrines, mu-

~··IHII' '""'''''' lflrtllfiiJ{ nrtfl! Are our real objecllv~·~~ Ill ltHI IOIIIIIII'It i11l t1r rultural~ Will you llllll•llt.' 111 lrrultt An· wt· for Mammon or for the ttll'llhll Vt•tllkNt It ~~ a wxx.l deal like asking wlwdll't ''"' liwm rr:nnou or imagination, poetry 114' l'lW~(·. Tltr lilllillirH nlaout, "Under which king, tkwuhm? NJI!'IIk, or die." This badgering gets to t~· ph1i11 ~illy. Will we play up our luxury and pti,lr •md hidt· rht· seamy side of town? Shall we t<lllplmsitt' the melring pot or the cradle of litl('f()'?

\'\' l" nm not please all the extremists and surely we mn not satisfy the fanatics. A fair is a fair is a fair. It is all things to all people. There must be a balance of attractions and that gets down to common sense rather than academic theory. This gives me a chance to remark that I only wish all our exhibitors were as enthusiastic, imaginative, cooperative and easy to work with as Florida.

Then there are those who ask, "What has New York to offer that it should be preferred above other cities?" Now I don't propose to appear here as either a meek apologist for what I believe is today on its 300th Anniversary the world's greatest city, or as one of those objectitmable boasters who announces at bars and hi~ur11 that he would rather be a lamp post in Nr:w York than be mayor of Chicago. Ours is fili rfl(:an city. lr has its dctracrors abroad and in rt.r lut~rcrland and, I regret to say, plenty of (f,f,lfYU.Il tlorru::~tir birds who foul their own nest.

I'II,I>'Ahly 111111 h of the ft-eling of some out~t~ln~ ;,I~'"' Nrw York is, as the late Speaker 'f,,1, l~rrd ol M11i11t' onn· sapiently announced, · JH/;'# l•lillll, lrrp,h lllllltft-d l'Ovy," and no doubt ''"" ~~~~"''11111 AtJIIItwb und mtmlls of some of 'i~lt ''";~I jttutllllltAIN 1111d pundits might be char-

acterized- in the words of Thomas Carlyle, no mean slinger of English himself, as "obset~ne owl droppings." May I suggest that to the jaundiced everything looks yellow, to the dyspeptic everything is sour and that everything seems outrageous to the angry man.

New York is a great, enormously complex, puzzling and endlessly fascinating town. It is the nation's most powerful municipal magnet. It has much to show and commend it. It is the home, sweet home of the poor, the oppressed, the eager, the ambitious. It is always busy, and sometimes rude and abrupt, but at bottom it is friendly and hospitable, and in this year and in 1965 it will present a face of welcome and greeting to all visitors, asking only a response in kind.

One thing more. Don't count on seeing our Fair in a day. Read our reports, look at our model at the main entrance, figure what intrigues you most, spread and space your visits over as long a time as you can possibly spare. Ride, rest and relax in between. Don't run yourself ragged. This is something to sample and savor. It will delight you and your children now and brighten your evenings later. You will surely never forget it. This we promise, and we shall keep our word.

.....

.... -. UNISPHERE. •••••

NEW YORK WORLD'S FAIR 1964·1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

F'LUIHINO 52, N.Y. • TELEPHONE. AREA Coot 212 • WF 4·1864 • CA8LE ADDAEIB uWORLDSFAIR•

HAC& THitOUOH UNDIItiTANDINO

Ho:1orablo Malcolm WUGon L!out0l1Mt Governor St.'\tG of NeVI YOl"k Albaey• New York

Dear Malcolm:

ROBERT MOSES · I'IICIIDENT

I bo.vo your lcttor of J'anuory 3:lth, nbout tho ?o:3t 1?01: p..trk. 'Ihoso who doziCJll thia park wU1 have to docldo on \'J!:.nt romc.l."lS. Your main pavWou certainly would not fit into th·3 pl!1.'1, th3 tot1or perhaps and porllaps tha tl".cntora.ma. 'Ihere' a plont:r of tl.ma to doc:Lde finally o.rn1 of course 140thinq happens 11 we don't h3.vll a. lal-qe Fa1r surplus.

78

Cord1nlly,

/s/ ROBERT MOSES

President

--r-.. @--- DAYS TO OPENING DAY

,·'

OFFICE OF THE LIEUTENANT GOVERNOR

STATE OF NEW YORK

ALBANY

Hon. Robert F. Moses, President New York World's Fair Corporation Flushing Meadow Park Flushing 52, New York

Dear Bob:

January 30, 1964

Thank you for your letter of J:muary 21st concerning the preliminary plan for the Post F.:tir Parl~. I will await with interest receipt of the review \vhich you expect to complete by mid-February.

COPY

I feel that in addition to our toto1ers our main pavilion certainly and our the.:.~terama building in all likelihood can safely serve a useful public purpose for many years following the close of the Fair - and since they were constructed with money provided by the taxpayers of the State of New York, many of whom are residents of the City of New York, I know that you will exert every proper effort to see that they will be fitted into the Post Fair plan. I certainly intend to do so.

In this connection, I have asked our State Department of Public Works to let me have its professional opinion as to the period of probable usefulness of the various components from a structural point of view.

Sincerely,

MW:EA

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

WORLD's FAIR, N.Y. 11380 AREA CoDE 212-WF 4·1964 CABLE WORLDSFAIR

PEACE THROUGH UNOERSTAtiOING

MEMORANDUM

February 4, 1964

TO: Executive Committee and Exhibitor Public Relations Representatives

FRO~: Bill Berns

SUBJECT: Magazine Program

Bill Donoghue has forwarded to us a detailed report

of his organization's activities in the magazine field on behalf

--

of the Fair. We believe you will find it both informative and useful.

We would like to commend the work of Joyce M. Martin,

magazine coordinator, Peter J. McDonnell, director of publicity,

Elizabeth Jacobsen, assistant to the magazine coordinator, and the

other members of the Donoghue staff, for this valuable addition to

our entire communications effort.

cc: Mr. William J. Donoghue Mr. Peter' J. McDonnell Miss Joyce M. Martin Mrs. Elizabeth Jacobsen

................... @) ....... - ... 78 DAYS TO OPENING DAY

UNISPHERE8

. [I WILLIAM J. DONOGHUE CORPORATION . PUBL.IC REL.ATIONS

" 10 COLUMBUS CIRCLE • NEW YORK. N.Y. 10019 • AREA CODE 212 JU 2·7060

WORLD'S FAIH OFFICE: -----@--... PflESS BUILDING 0 ... -.-· ... --·-

WORLD'S FAIR, NEW YORK t I 380

January 31, 1964

TO: William J. Donoghue

FROM: Joyce M. Martin, Magazine Coordinator

SUBJECT: International Magazine Program

As described in the most recent issue of Fair News and at the last meeting of Public Relations representatives, the rapidly rising volume of magazine Fair stories is perhaps nowhere better demonstrated than by the current issues on the newsstands in the last five weeks. In this period alone, 14 major magazines with a circulation of over 51 million, featured the Fair in full issues, cover stories, spreads or articles. Last year, there were stories in more than 1500 periodicals with more than 100 million circulation.

The enclosed report, the fourth to be compiled, has been especially prepared to give exhibitors a record of Fair material published and special requests serviced from September 1963 to the present. It also includes a confidential projection of up-coming magazine stories as well as a roster of key contacts for Fair material.

The publication report for the last four months lists over 1053 publications, (including most of the mass circulation magazines) which have carried news of the Fair in at least one insertion for a total circulation in excess of 106 million. In addition, there are the major Fair spreads which have appeared in magazines, trades and house organs for which there are no circulation figures but which reach a large and influential readership. Original copies or photostats of all material, publication contacts, as well as information from three previous magazine surveys are available in our Magazine Office at the Fair's Press Building.

As you know, our office offers information on every exhibit in its handling of all requests. We trust the enclosed data may assist exhibitors in pursuing their individual magazine programs.

cc: Peter J. McDonnell Edward V. O'Brien Murray Davis

··January 31, 1964 WILLtAM J. DONOGHUE CORPORATION WF 4-6543

MAGAZINE PUBLICATION OF WORLD'S FAIR NEWS . ,

(September 1963 - January 19o4)'" '' · · · AAA NEWSLETTER

ACTION

ACTUAL SPECIFYING ENGINEER

ADHESIVES AGE

ADVANCE

ADVANCE NEWS

ADVERTISING AGE

ADVERTISING NEWS OF NEW YORK

ADVERTISING & SALES PROMOTION

AERO NEWS

AEROSPACE MEDICINE

AEROSOL AGE

AIR COMMUTER

AIR CONDITIONING HEATING & REFRIGERATION NEWS

AIR CONDITIONING, HEATING & VENTILATING

AIR FORCE TIMES

AIRLANES

AIRMAN

AIR SHIPPING

AIR TRAVEL

ALABAMA CONTRACTOR

ALABAMA HOME BUILDER

ALLIED FOOD & BEVERAGE

ALOHA

5, 029

10,100

70,000

51,000

11,000

21..:, 000

22,700

6,.' 100

3,500

1,000

22,455

18,180

112,000

65,000

63,000

1,825

3,200

5,500

AMATEUR ATHLETE

AMERICAN ARTISAN

AMERICAN ARTIST

AMERICAN ASTRONAUTICAL SOCIETY NEWS LETTER

AMERICAN AUTOMATIC MERCHANDISER

AMERICAN AVIATION

AMERICAN BANKER

AMERICAN BUILDER

AMERICAN BREWER

AMERICAN DRUGGIST

AMERICAN DYESTUFF REPORTER

AMERICAN ENGINEER

AMERICAN GAS ASSOCIATION MONTHLY

AMERICAN GAS .JOURNAL

AMERICAN GROCER

AMERICAN HAIRDRESSER

AMERICAN HOROLOGIST & JEWELER

AMERICAN HOTEL JOURNAL

AMERICAN IMPORT & EXPORT BULLETIN

AMERICAN INDEPENDENT BAKER

AMERICAN INTERNATIONAL TRAVEL

AMERICAN JEWELRY MANUFACTURER

AMERICAN MACHINIST/METALWORKING MANUF.

AMERICAN HETAL MARKET

CIRCULATION

19,200

11,000

43,500

9,000

45,000

8,950

111' 650

2,600

64,000

9,800

59' 725

9,500

8,000

1,000

109,600

14,834

15,565

5,252

5,328

4,080

2,703

46,688

13,119

3

CIRCULATION

AMERICAN RECORD GUIDE 21,096

AMERICAN SOFT DRINK JOURNAL 8,119

AMERICAN.TEXTILE REPORTER 12' 661

AMERICAN UNDERWRITER 7' 283.

AMHA MOTEL NEWS

AMHERST ALu~I NEWS 11,850

AMUSEMENT BUSINESS 18,103

ANNY (ADVERTISING NEWS OF NY) 11,000

APPAREL MANUFACTURER 5, 277

APPLIANCE ~UFACTURER 16,929

APWA REPORTER

ARCHERY WORLD 12,500

ARCHITECTURAL BEACON

ARCHITECTURAL & ENGINEERING NEWS 34,263

ARCHITECTIJRAL FORUM 61,683

ARCHITECTURAL RECORD 40,189

ARIZONA ARCHITECT 3,226

ARIZONA GROCER 2,300

ARIZONA-N.EW MEXICO CONTRACTOR & ENGINEER 5,871

ARMY TIMES 34,000

ART DIRECTION 10,194

ART MATERIAL TRADE NEWS 10,090

ART NEWS 28,023

ART VOICES

4

CIRCULATION

ARTS & ACTIVITIES 20,000

ARTS & ARCHITECTURE 12,774

A.S~T.A. TRAVEL NEWS 7,700

ASTRONAUTICS & AEROSPACE ENGINEERING 40,000

AUBURN ENGINEER 1,000

AUTOMATIC MACHINING 15,000

AUTOMOTIVE INDUSTRIES 28,457

AUTOMOTIVE NEWS 44,329

AVIATION DAILY

AVIATION NEWS

AVIATION WEEK & SPACE TECHNOLOGY 82,100

BACKSTAGE 6,903

BAKERS REVIEW 19,647

BAKER I s WEEKLy 11,200

BALTIMORE

BAR M.A.~AGEMENT 22,2 70

BARRON'S-NATIONAL BUSINESS & FINANCIAL 150,000 WEEKLY

BAY REGION BUSINESS 5,221

BEBIDAS

BEDDING 2,114

BEER DISTRIBUTOR 3,427

BELGIAN TRADE REVIEW

BERMUDIAN

BETTER HOMES & GARDENS 6,000,000

BEVERAGE BULLETIN

BEVERAGE DEALER & TAVERN NgWS

BEVERAGE INDUSTRY NEWS

BEVERAGE RETAILER WEEKLY

BILLBOARD

BLT. MED. SOC. OF COUNTY QUEENS

BOATING INDUSTRY

BOOK BUYERS GUIDE

BOOK PRODUCTION

BOOT & SHOE RECORDER

BORDEN CIRCLE

BOSTON

BOTTLING INDUSTRY

BOXOFFICE

BOX OFFICE CDN EDITION

BOYS OUTFITTER

BRANDON'S SHIPPER & FORWARDER

BREWERS DIGEST

BRIEFED

BRITISH JOURNAL OF PHOTOGRAPHY

BROADCASTING

BRONX REAL ESTATE & BUILDING NEWS

BROOKLYN UNION GAS COMPANY (sendout)

BROOM & BROOM CORN NEWS

BUCKEYE TAVERN

CIRCULATION

21,971

45,000

18,135

28,200

22,000

24,121

6,272

6,386

20,892

5,000

5,570

7,633

18,129

7,136

3,490

3,189

80,000

25,500

1 ,300

6, 779

6

CIRCULATION

BUFFALO BUSINESS 8,189

BUFFALO MOTORIST 39,608

BUILDERS REPORT PACIFIC 812

BUILDING CONSTRUCTION 40,105

BUILDING MATERIALS MERCHANDISER 29,456

BUILDING MANAGEMENT

BUILDING NEWS 4,695

BUILDINGS 16,716

BUILDING STONE NEWS

BULLETIN

BULLETIN OF THE GENERAL CONTRACTORS ASSOCIATION 5,487

BURNER TIPS

BURROUGHS CLEARING HOUSE 107,728

BUSINESS AUTOMATION NEWS REPORT

BUSINESS SCREEN 8,951

BUSINESS WEEK 342,000

BUTANE-PROPANE NEWS 16,400

BUTCHERS' ADVOCATE, DRESSED POULTRY & FOOD MERCHANT 11,069

BYZANTINE CATHOLIC WORLD 36,405

CA MAGAZINE 13,277

CALIFORNIA ENGINEER 1,000

CALIFORNIA LIBRARIAN

CALIFORNIA VOICE 12,500

CAMERA 70,118

CAMPING GUIDE

CANADIAN FILM WEEKLY

CANADIAN GAS JOURNAL

CAN. INDUSTRIAL PHOTOGRAPHY

CAN. INSURANCE

CANADIAN METALWORKING

CANADIAN PHARMACEUTICAL JOURNAL

CANADIAN TRANSPORTATION

CANADIAN TRAVEL NEWS

CANDY INDUSTRY & CONFECTIONERS JOURNAL

CANVAS PRODUCTS REVIEW

CAPITAL COURIER (MISSOURI)

CAP TIMES

CAPPERS.WEEKLY

CAR

CAROLINA FOOD DEALER

CARPENTER

CASH BOX

CATHOLIC BULLETIN

CATHOLIC HERALD

CATHOLIC LIGHT

CATHOLIC MESSENGER

CATHOLIC MISSOURIAN

CATHOLIC NEWS

CIRCULATION

4,500

5,561

3,277

44,269

432,146

58,800

2,033

528,900

40,506

14,942

52,500

25,000

15,725

83,291

CATHOLIC STANDARD & TIMES

THE CATHOLIC SUN

CATHOLIC TIMES

CATHOLIC TRANSCRIPT

CATHOLIC UNIVERSE BULLETIN

CATHOLIC WEEK

CATTLEMAN

CENTRAL CONSTRUCTOR

CERAMIC INDUSTRY

CERTIFIED MILK

CERVI'S ROCKY MOUNTAIN JOURNAL

CHAIN STORE AGE (General Merchandise Variety Edition)

CHAIN STORE AGE (Supermarket Executive Edition)

CHEESE REPORTER

CHEMICAL & ENGINEERING NEWS

CHEMICAL ENGINEERING PROGRESS

CHESSIE NEWS

CHICAGO DAILY LAW BULLETIN

CHICAGOLAND'S REAL ESTATE ADVERTISER

CHIEF ENGINEER

CHINA GLASS & TABLEWARES

CHRISTIAN

CHRISTIAN HERALD

CHRISTI&~ SC". ~;.~CE MONITOR

CIRCULATION

90,005

25,362

76,602

120,378

15 ,6 76

22,132

2,250

5,192

5,800

6,367

25,067

2,000

106,870

24,864

50,000

7,300

3,008

1,990

4,905

134,000

427,499

174,850

CHRISTIANITY TODAY

CINCINNATI GROCER

CINCINNATI PURCHASOR

CITRUS INDUSTRY

CITY COLLEGE VECTOR

CIVIL ENGINEERING

CLARION HERALD

CLEVELAND ENGINEERING

CLEVELANDER

CLINICAL MEDICINE

CLOTHESLINE

CO-ED MAGAZINE

COIN LAUNDERER & CLEANER

COIN WORLD

COLORADO GROCER

COLUMBIA COLLEGE TODAY

COLUMBIA ENGINEERING QUARTERLY

COMMERCE

COMMERCE BUSINESS DAILY

COMMERCE DIGEST

COMMERCIAL BULLETIN (BOSTON)

COMMERCIAL CAMERA

COMMERCIAL CAR JOURNAL

COMMERCIAL FERTILIZER & PLANT FOOD INDUSTRY

CIRCULATION

141,178

4,016

653

5,248

2,000

50,659

3,000

7,000

25 ,591

3,500

10 '900

119,779

12 '700

4,500

13,043

3,697

51,004

3,440

COMMERCIAL & FINANCIAL CHRONICLE

COMMERCIAL NEWS

COMMERCIAL RECORD

COMMERCIAL WEST

COMMONWEALTH

COMPASS

CON CRETE ERA

CONGRESSIONAL RECORD

CONNELTICUT CIRCLE

CONNECTICUT LIFE

CONNECTICUT MOTORIST

CONNECTICUT PURCHASOR

CONNECTICUT STATE JOURNAL

CONSTRUCTION BULLETIN

CONSTRUCTION CRAFTSMAN

CONSTRUCTION EQUIPMENT MATERIALS

CONSTRUCTION METHODS & EQUIPMENT

CONSTRUCTION REVIEW

CONSTRUCTION SPECIFIER

CO~STRUCTOR

CONSULTING ENGINEER

CO~TRACTOR

CO~TRACTOR NEWS

CO~TRACTORS 1 ELECTRICAL EQUIPMENT

COXTRACTORS & ENGINEERS

CIRCULAtiON

5,500

4,810

4,425

12,300

1,804

69,600

1,622

1,303

5,930

59,870

52,016

4, 700

12,000

16,600

27 '918

27 '989

49,422

COPY DESK FLASH

CORNELL ALUMNI NEWS

CORNELL HOTEL & RESTAURANT ADMINISTRATION QUARTERLY

CORSET & BRASSIERE

CORSET & UNDERWEAR REVIEW

COTTON'S PROGRESS

COUNSELOR

COUNTY GOVERNMENT

COURIER JOURNAL

COVERS

CRAFT HORIZONS

CRAFT , MODEL & HOBBY INDUSTRY

CUE

CURRENT LITERATURE IN TRAFFIC & TRANSPORTATION

DAILY BOND BUYER

DAILY FREIGHT RECORD

DAILY JOURNAL OF COMMERCE (PORTLAND)

DAILY JOURNAL OF COMMERCE (SEATTLE)

DAILY ~KET RECORD

DAILY NEWS RECORD

DAILY PRESS

DAILY RECORDER

DAILY VARIETY

DAIRY RECORD

CIRCULATION

23,214

4,000

4,500

5,312

2,500

66,043

2,600

24,200

15 ,199

173,090

3,800

3,595

7,600

3,038

24,000

8,294

6,195

12

CIRCULATION

DALLAS 8,850

THE DALLAS MORNING NEWS

THE DALLAS TIMES HERALD

DANCE 97,000

DARTMOUTH ALUMNI MAGAZINE 27,500

DASHING DAN'S DIARY

DELTA DIGEST 9,000

DENVER CATHOLIC REGISTER 29,059

DEPT. OF COMMERCE (N.Y. State)

DEPARTMENT STORE ECONOMIST 30,184

DESIGN ENGINEERING

DETROIT ENGINEER 5,200

DETROIT PURCHASOR 2,630

DIESEL & GAS ENGINE PROGRESS 16,507

DIPLOMAT 49,910

DISCOUNT STORE NEWS 20,000

DISPLAY WORLD 13,000

DIXIE CONTRACTOR 5,972

DIXIE FOODS 1,000

DOMESTIC ENGINEERING 21,639

DROVERS TELEGRAM 17,282

DRUG MERCHANDISING

DRUG NEWS WEEKLY 30,000

DRUG TOPICS 63,598

DRUG TRADE NEHS 13,420

DRYCLEANING WORLD

DUROC NEWS

EARNSHAW'S INFANTS' BOYS & GIRLS ~AR

EASTERN DEALER

EASTERN INDIANA FARMER

EASTERN INDUSTRIAL WORLD

EATON NEWS

EDP WEEKLY

EDITOR & PUBLISHER

EDITOR'S DIGEST

EEl BULLETIN

ELECTRIC HEAT & AIRCONDITIONING

ELECTRICAL CONSTRUCTION & MAINTENANCE

ELECTRICAL MERCHANDISING WEEK

ELECTRICAL WEST

ELECTRICAL WHOLESALING

ELECTRICAL WORLD

ELECTRONIC DESIGN

ELECTRONIC INDUSTRIES

ELECTRONIC NEWS

ELECTRONIC PACKAGING & PRODUCTION

ELECTRONICS

ELEGANT

EMPIRE STATE ARCHITECT

EMPIRE STATE MASON

CIRCULATION

28,438

6,600

8,992

3,045

6 '110

8,243

20,400

11,554

45 ,208

44,117

13,691

13,680

31 ,361

36,880

62 ,000

4 7 '747

18,000

56,000

2,200

300,500

14

CIRCULATIQN

ENGINEERING NEWS RECORD 86,232

ENGINEERING AND SCIENCE 5,660

ENSIGN

EQUITABLE NEWS

EQUITY

ERIE MOTORIST 17,027

ESQUIRE 858,790

ESSO AVIATION NEWS DIGEST

ETHYL NEWS

BVANGELIST 22 '789

EXCAVATING ENGINEER 39,200

EKCHANGE & COMMISSARY NEWS 15,000

EXCHANGITE

EXPORT TRADE 3,082

FACTORY 74 '746

FAMILY CIRCLE 7,500,000

FARMERS WEEKLY REVIEW

FASHION ACCESSORIES 32,098

FAST FOOD 50,095

FATHER BAKER'S VICTORIAN 30,000

FIAV WORLD MAGAZINE

FILM BULLETIN

FILM WORLD & AV NEWS 7,900

FINANCE & COMMERCE

FINANCIAL WORLD 64,615

15

CIRCULATION

FIRST NATIONAL BANK 5 POINTER

FISHBOAT/SEA FOOD MERCHANDISING 18,412

FLATBUSH MAGAZINE 3,000

FLEET OWNER 42,573

FLIGHT INTERNATIONAL

FLOOR COVERING WEEKLY 14,057

FLORIDA'S BUSINESS 2,118

FLORIDA BUSINESS LEADER 18,000

FLORIDA GROCER 7,547

FLORIDA JOURNAL OF COMMERCE 8,000

FLORIDA MOTEL JOURNAL 3,110

FLORIDA NEWSPAPER NEWS & RADIO DIGEST 1,845

FLORIDA RESTAURANT, HOTEL & MOTEL JOURNAL 2,586

FLORIDA TREND 3,150

FLYING 214,653

FOOD & LODGING HOSPITALITY 74,000

FOOD BUSINESS 25,269

FOOD FIELD REPORTER 15,469

FOOD MART NEWS (Chicago Edition) 15,040

FOOD MERCHANTS ADVOCATE 22,232

FOOD PROMOTIONS 5,434

FOOD TRADE NEWS 15,462

FOOTWEAR NEWS 25,188

FORBES MAGAZINE 325,000

FOREST INDUSTRIES 16,202

FORTUNE

FORUM

FRANK KANE'S LICENSED BEVERAGE REVIEW

fRASER VOYAGEUR

FROSTED FOOD FIELDS SCIENTIFIC & TECHNICAL NEWSLETTER

FUEL OIL NEWS

FUR AGE WEEKLY

FURNITURE DIGEST (TWIN CITY)

FURNITURE RETAILER

FURNITURE WORLD

FUSION

GAS

GAS APPLIANCE MERaaANDISING

GAS HEAT & COMFORT COOLING

GAS INDUSTRIES

GASOLINE NEWS

GASOLINE RETAILER

GENERAL AVIATION NEWS

GENERAL MOTORS QUARTERLY REPORT

GENERAL MOTORS WORLD

GENTL~N'S QUARTERLY

GIFT &TABLEWARE REPORTER

GLAMOUR

GLASS DIGEST

CIRCULATION

334,447

8,045

11,394

4,528

4,027

9,911

6,845

11,345

12,052

13,000

24,019

26,000

164,000

12,232

42,350

13,492

1,122,295.,-

GLASS INDUSTRY

'GO AHEAD NEW YORK'

GOLF MAGAZINE

GOOD HOUSEKEEPING

GOSPEL ADVOCATE

GP

GRAPHIC ARTS BUYER OF CHICAGOLAND

GREATER AMUSEMENTS

GREATER PHILADELPHIA

GREATER ROCHESTER CO~RCE

GREATER SIOUX FALLS

GREEN BAY REGISTER

GREETING CARD MAGAZINE

GRINDING & FINISHING

GRIT

HARVARD BUSINESS SCHOOL BULLETIN

HARDWARE AGE

HARDWARE RETAILER

HARMONIZER

HARPER' S BAZAAR

HARPER'S BAZAAR INTERNATIONAL FASHION NEWSLETTER

HEALTH BULLETIN

HEARING DEALER

HEATING PIPING AND CONDITIONING

CIRCULATION

2,663

110,599

4,600,000

32,585

6,468

1,600

12,668

6,500

47,103

9,630

29,266

834,076

40,166

40,337

23,758

500,000

6,085

19,028

HEAVY CONSTRUCTION NEWS

THE HERALD

HOLIDAY

HOLIDAY INN MAGAZINE

HOLLYWOOD PICTORIAL MAGAZINE

HOLLYWOOD REPORTER

HOME BUILDERS JOURNAL

HOME AND FOOD NEWS

HOME FURNISHINGS DAILY

HOME TOPICS

HOOSIER PURCHASOR

HORMEL NEWS

THE HOSIERY WORKER

HOSPITALS

HOTEL

HOTEL MANAGEMENT REVIEW

HOTEL/MOTOR HOTEL MONTHLY

HOTEL & RESTAURANT NEWS

HOUSE OF MAGNUS

IDAHO REGISTER

ILLINOIS MASTER PLUMBER

ILLINOIS TECHNOGRAPH

ILLUMINATING ENGINEERING

THE ILLUSTRATED LONDON NEWS

ILLUSTRATED srrmDWAY NEWS

CIRCULATION

952,437

118,000

8,998

6,054

10,300

21,321

13,481

11' 082

11' 640

1,708

13,991

IMPORT BULLETIN

INCENTIVE - MAGAZINE OF THE PREMIUM INDUSTRY

INDEPENDENT FILM JOURNAL

INDOOR COMFORT NEWS

INDUSTRIAL DESIGN

INDUSTRIAL DISTRIBUTION

INDUSTRIAL MARKETING

INDUSTRIAL MODELS & PATTERNS

INDUSTRIAL NEWS REVIEW

INDUSTRIAL PHOTOGRAPHY

INDUSTRIAL WOODWORKING

INDUSTRY

INFANTS' & CHILDRENS REVIEW

INGENIERIA INTERNACIONAL CONSTRUCCION

INPLANT FOOD MANAGEMENT

INSIDER'S NEWSLETTER

INSTITUTIONS MAGAZINE

INSURANCE

INSURANCE ADVOCATE

INSURANCE EXCHANGE MAGAZINE

INSURANCE FIELD

INSURANCE RECORD

INTERAVIA

INTERBUILD (England)

CIRCULATION

5,328

8,222

7,300

7,837

11,964

18,017

17,701

13,135

3,500

30,549

25,364

5,128

9,317

18,511

20,000

47,560

3,857

6,811

4,154

12,000

2,950

19

INTERIOR DESIGN

INTERIORS

INTERNATIONAL INSURANCE MONITOR

INTERNATIONAL MUSICIAN

INTERNATIONAL SOUND ENGINEER

INTERNATIONAL TRADE REVIEW

INVESTMENT DEALER'S DIGEST

INVESTOR'S READER

IOWA OIL SPOUT

IRON AGE

IRON & STEEL DAILY NEWS

ISLIP BULLETIN

ISRAEL DIGEST

JET

JET TRAVEL - JAPANESE AIR LINES

JEWELERS CIRCULAR KEYSTONE

JEWELERS DIGEST

JEWISH NEWS

JEWISH REVIEW & OBSERVER

JEWISH TIMES

JOB ENGINEERING NEWS

JOSEPHINUM

JOURNAL OF AMERICAN INNKEEPING

JOURNAL OF AMERICAN INSURANCE

JOURNAL OF THE ~RICAN MEDICAL ASSN,

CIRCULATION

22,000

28,000

244,271

5,833

8,000

1,600

54,339

396,928

21,454

5,6 79

23,176

17,304

10,000

2,559

182,536

21

CIRCULATION

JOURNAL OF AMERICAN OPTOMETRIC ASSN. 12,500

JOURNAL OF C~RCE 42,000

JOURNAL OF MILK & FOOD TECHNOLOGY 5,042

JRL. OF ORAL SURGERY, ANESTHESIA & HOSPITAL DENTAL SERVICE 4 '105

JOURNAL OF PLUMBING-HEATING AIR CONDITIONING 25,664

JOURNAL OF THE SOCIETY OF COSMETIC CHEMISTS

JOURNAL OF SOCIETY OF MOTION PICTURE & TELEVISION ENGINEERS 7 '714

JUNIOR REVIEW

KANSAS CITIZEN 5 ,312

KANSAS ENGINEER 2,000

KANSAS LABOR WEEKLY 2 '734

KANSAS STATE ENGINEER 2,500

KEYSTONE MOTORIST 144,218

KITCHEN BUSINESS 17 '253

KNITTED OUTERWEAR TIMES 3,361

KNITTER 4' 730

KNITTING INDUSTRY 2,669

LABOR HERALD 15,000

LABOR NEWS 14,251

THE LABORER

LADIES HOME JOURNAL 6,550,415

THE LAMP

LAMP JOURNAL 3,875

LANDSCAPE ARCHITECTURE 2,969

LANDSCAPE DESIGN & CONSTRUCTION

LANSING LABOR NEWS

LAWN & GARDEN DEALER GUIDE

LEAGUE OF MUTUAL TAXI OWNERS, INC.

LEATHER MANUFACTURER

LEATHER & SHOES

L'ECHO TOURISTIQUE

LEHIGH ALUMNI BULLETIN

LEPHARE DIMANCHE

LIBRARY JOURNAL

LIFE

LIFE ADVERTISER

LIFE INSURANCE COURANT

LIGHT

LIMELIGHT

LITHOGRAPHERS' JOURNAL

LIVESTOCK BREEDER JOURNAL

LIVING CHURCH

LOCAL AGENT

LONG ISLAND DAILY PRESS

LONG ISLAND BUILDER

LONG ISLAND CATHOLIC

LONG ISLAND COMMERCIAL REVIEW

THE LONG ISLAND ENTERTAINER

THE L.I. LUTHERAN

CIRCULATION

7,000

18,000

12,453

1,444

4,559

6,100

18,024

7,000,000

12,005

6,500

42,000

17,433

16 '770

15,562

2,100

195 ,875

10,000

LONG ISLAND TRUST CO. "COMMENT"

LOOK

LOS ANGELES TIMES HOME MAGAZINE

LOS ANGELES TIMES MERCHANDISER

LOUISIANA MUNICIPAL REVIEW

LOUISIANA TECH ENGINEER

LOW BIDDER

LP-GAS

THE LUFKIN LINE

LUMBER CO-OPERATOR

LUMBER MERCHANT

LUMMUS CONSTRUCTION NEWS

LUTHERAN STANDARD

M.D.-MEDICAL NEWS MAGAZINE

MACHINE DESIGN

MACLEAN'S MAGAZINE - Canada

MADEMOISELLE

MADISON AVENUE

MADRID

MAINE STATE LABOR NEWS

THE MAIN STREET PRESS

MAINE STATE GROCERS' BULLETIN

MAINE STATE LABOR NEWS

MANHATTAN COLLEGE ENGINEER

MANHATTAN EAST

CIRCUlATION

7,300,000

8,000

4,387

1,200

14,966

2,600

1,008

146,358

51,966

600,000

11,700

17,500

2,400

17,500

1,600

MAN' S MAGAZINE

MARINE DIGEST

MARITIME REPORTER & ENGINEERING NEWS

MARKET LETTERS

MART MAGAZINE

MARYLAND PHARMACIST

MASSACHUSETTS MUTUAL NEWS

MASTER PLUMBER & HEATING CONTRACTOR

MASTER SHOE REBUILDER

MATERIALS RESEARCH & STANDARDS

MECHANICAL ENGINEERING

MC CALL'S

MEDIA AGENCIES CLIENTS

MEDIA SCOPE

MEDICAL ANNALS OF THE DISTRICT OF COLUMBIA

MEDICAL WORLD NEWS

MEN'S WEAR

METAL PRODUCTS MANUFACTURING

METHODIST CHRISTIAN ADVOCATE

METROPOLITAN AREA HOME BUILDER

METROPOLITAN TRANSPORTATION

MICHIGAN BEVERAGE NEWS

MICHIGAN CATHOLIC

MICHIGAN FOOD NEWS

MICHIGAN INVE::iTOR

CIRCULATION

215,720

3,091

10,700

53,820

1,500

9,159

11,379

15,000

61,46 7

8,000,000

8,297

15,000

2,691

144,329

26,499

15,200

35,000

3,000

7,587

9,000

120,039

11,012

1,410

25

CIRCULATION

MICHIGAN MANUFACTURER & FINANCIAL RECoaD 10,248

MICHIGAN TECHNIC 1,000

MICHIGAN TRADESMAN 7,080

MID-AMERICAN INVESTOR 9,398

MID CONTINENT BOTTLER 2,434

MIDWEST INDUSTRY MAGAZINE 5,262

MIDWEST RESTAURANT NEWS 3,702

MILLWORK & BUILDING PRODUCTS 4,000

MILWAUKEE LABOR PRESS 127,000

MINING CONGRESS JOURNAL 18,016

MINING ENGINEERING 14,517

MINNESOTA FOOD GUIDE 5,303

MISSISSIPPI METHODIST ADVOCATE 27,000

MISSISSIPPI VALLEY BUILDER 6,000

MISSOURI OIL JOBBER

MISSOURI LP GAS TALKS 1,292

MISSOURI MUNICIPAL REVIEW

MISSOURI S~OCK 1,100

MOBILE HOMES CITIZEN

MOBILE HOME DEALER 10,000

MOBILE HOME JOURNAL 125,000

MOBILE HOME REPORTER

MOBILE HOMES ~RCHANDISER 10,600

MOBILE LIVING 35,000

MODELS AND MODELERS WORLD

.. ,

MODERN BREWERY AGE

MODERN COMMUNICATIONS

MODERN COVERTER

MODERN GROCER

MODERN JEWELER

MODERN LITHOGRAPHY

MODERN METALS

MODERN PACKAGING

MODERN RAILROADS

MOJ!JERN RETAILER

MODERN STATIONER

MODERN TEXTILES MAGAZINES

MODERN TRANSPORT

niE MONETARY TIMES

MONITOR

MONONGAHELA NEWS

MONSANTO MAGAZINE

MONTANA ENGINEER

MONTANA STOCKGROWER

MONTHLY NEWS ROUNDUP OF THE DRUG COSMETIC INDUSTRY

MOODY'S INVESTORS SERVICE INDUSTRIALS

MOODY MONTHLY

MOTION PICTURE

MOTION PICTURE DAILY

_ CIRC'f::..!\TION

3,094

20,000

10,930

13 '201

11,443

7,472

15,162

33,000

22,964

15,200

16,060

9,773

1,500

4,688

97,353

1,165,000

5,469

26

2"1

CIRCULATION

MOTION PICTURE EXHIBITOR 11,120

MOTION PICTURE HERALD 12,000

MOTOR 123,415

MOTOR BOATING 89 '165

MOTOR NEWS

MOTORACING & ECONOMY CAR NEWS 5,000

MOTOR CLUB NEWS

MOTOR TOPICS 22,205

MOTOR TRAVEL 117,360

MOTOR TREND 450,000

MOTOR WEST 28,800

MOT OUR

MUNDO HISPANICO

MURRAY HILL NEWS 4,500

MUSEUM NEWS 6,000

MUSHROOM NEWS

MUSIC JOURNAL 21,779

MUSIC VENDOR 6,600

MUSICAL LEADER

MUSICAL MERCHANDISE REVIEW 6,830

NCR FACTORY NEWS

NDTA NEWSLETTER

NJEA REVIEW 52,444

NRTA JOURNAL

N T D R A DEALERS NEWS 3,985

NAEB

NATION

NATIONAL BOTTLERS' GAZETTE

NATIONAL BOWLERS JOURNAL & BILLIARD REVUE

NATIONAL CAPITAL PHARMACIST

NATIONAL FRATERNAL CLUB NEWS

NATIONAL FURNITURE REVIEW

NATIONAL GLASS BUDGET

NATIONAL JEWELER

NATIONAL JEWISH POST & OPINION

NATIONAL OBSERVER

NATIONAL PETROLEUM NEWS

NATIONAL PROFESSIONAL PHOTOGRAPHER

NATIONAL PROVISIONER

NATIONAL PUBLISHER

NATIONAL REAL ESTATE INVESTOR

NATIONAL SPEED SPORT NEWS

NATIONAL STATIONER

NATIONAL UNDERWRITER (FIRE ED.)

NAVY TIMES

NAWCAS NEWS

NAYTIAIA

NEBRASKA AGRICULTURE

NEBRASKA RETAILER

NEGRO LABOR ~EWS

CIRCULATION

24,015

30,672

1,500

50,000

12,894

1,300

22 ,598

450,000

18,588

9,647

5,866

22,425

44,000

7,100

21 '773

60,821

17,000

16,893

1,675

NEW ENGLAND CONSTRUCTION

NEW ENGLAND FURNITURE NEWS

NEW ENGLAND REAL ESTATE JOURNAL

NEW ENGLANDER

NEW HAMPSHIRE TAXPAYER

NEW HCMES GUIDE

NEW JERSEY BUSINESS

NEWS & VIEWS

NEWS FRONT

NEWSLETTER - American Society of Industrial Designers

NEWSLETTER

NEWS PACKET

NEW SOUTH BAKER

NEWSWEEK

NEW YORK CITY NEWSLETTER

NEW YORK CONSTRUCTION NEWS

NEW YORKER

NEW YORK LUMBER TRADE JOURNAL

NEW YORK MOTORIST

NEW YORK STATE JOURNAL OF MEDICINE

NEW YORK SUNDAY TIMES

NEW YORK WORLD-TELEGRAM

CIRCULATION

5,292

1,677

12,342

536,597

12,798

3,000

63,315

4, 982

1,525,000

4,500

430,594

2,490

338,900

26,500

1,304,447

442,936

NEW YORK VISITOR'S REPORTER

NORTH DAKOTA ENGINEER

NORTHEAST BUSINESS MONTHLY

NORTHERN CALIF. INDUSTRIAL NEWS

NORTHWEST ARCHITECT

NORTHWEST FARM EQUIPMENT JOURNAL

NORTHWEST INSURANCE

NORTHWESTERN BANKER

NORTHWESTERN JEWELER

NORTHWESTERN MILLER

NOTION & NOVELTY REVIEW

OPMA MARKETER

OBSERVER

OFFICE APPLIANCES

OFFICIAL BOARD MARKETS

OFFICIAL BULLETIN

OFFSET NEWSPAPER PRODUCTION

OHIO TAVERN NEWS

OIL CAN

OIL DAILY

OIL PAINT & DRUG REPORTER

OKINAWA PHOTO NEWS POSTER (Japanese)

OKLAHOMA MOTOR CARRIER

CIRCULATION

1, 500

2,500

4,000

4,011

3, 547

4,165

4,740

3,779

5, 691

4, 300

25, 056

12, 237

1,513

10' 244

17,557

2, 000

7' 380

11,800

1, 809

OKLAHOMA RETAILER

OPERA NEWS

OREGON JOURNAL

OREGON STATE BAR BULLETIN

OUR TIMES

OUTDOOR ADVERTISER

OUTLOOK

PNPA PRESS BULLETIN

PSA JOURNAL

PACIFIC COAST REVIEW

PACIFIC GOLDSMITH

PACIFIC MARKETER

PACIFIC STATIONER & OFFICE OUTFITTER

PACKAGING

PACKING & SHIPPING

PAPER FILM & FOIL CONVERTER

PAPER MILL NEWS

PAPER TRADE JOURNAL

PARENTS' MAGAZINE

PARK AVENUE SOCIAL REVIEW

PARKS & RECREATION

PASADENA BUSINESS

PASSENGER TRANSPORT

PATTERSON'S CALIFORNIA BEVERAGE GAZETTEER

PENNSYLVANIA HOTEL HERALD

CIRCULATION

3,000

10,566

5,200

852

11,269

4, 765

3, 922

3,000

2,291

40,593

5,250

8,264

3,005

9,137

1,875,000

8,013

2,600

10,080

2, 700

PENNSYLVANIA PHARMACIST

PENNSYLVANIA PLUMBING HEATING COOLING CONTRACTOR

PENNSYLVANIA TRIANGLE

PEPSI COLA WORLD

PERSONNEL ADMINISTRATION

PET SHOP ~AGEMENT

PHILADELPHIA JEWISH TIMES

PHOTO DEALER

PHOTO DEVELOPMENTS

PHOTO TRADE

PHOTO WEEKLY

PHOTOGRAPHIC TRADE NEWS

PICA NEWS

PIPELINE CONSTRUCTION

PIPE LINE INDUSTRY

PIPE LINE NEWS

THE PLAIN DEALER (OHIO)

p~

THE PLASTERER AND CEMENT MAS ON

PLASTICS WORLD

PLAYBOY

PLUS MAGAZINE

POOR RICHARDS' ALMANAC

POPULAR MECHANICS

CIRCULATION

5,600

2,000

10,000

5,000

7,147

25,234

12,757

10,025

21,345

14,794

6,074

7,090

6,327

2,403

33,219

1,255,000

2,000

1,404,290

POPULAR PHOTOGRAPHY

POPULAR SCIENCE MONTHLY

POST EXCHANGE & COMMISSARY

POWER

POWER ENGINEERING

PMI (Photo Methods for Industry)

PRECIS

PREMIUM MERCHANDISING

PREMIUM PRACTICE

PRESS JOURNAL

PREVENTION

PRINCETON ALUMNI WEEKLY

PRINCETON ENGINEER

PRINTERS' INK (Central Edition)

PRINTERS' INK (Eastern Edition)

PRINTING MAGAZINE (Two editions)

PRINTING NEWS

PRODUCE MARKETING

PRODUCE NEWS

PRODUCT ENGINEERING

PROFESSIONAL GARDENER

PROGRAM

PROGRESSIVE ARCHITECTURE

PROGRESSIVE RAILROADING

PROMENADE MAGAZINE

CIRCULATION

404,575

1,300,042

6 '139

49,771

43,256

21,345

18,161

12,046

247,842

1,600

40,655

13,216

4,400

16,000

4,600

51,238

1,099

47,155

6,335

90,629

PROTESTANT CHURCH BUILDINGS & EQUIPMENT

PROVIDENCE VISITOR

PUBLIC RELATIONS JOURNAL

PUBLIC RELATIONS NEWS

PUBLIC UTILITIES FORTNIGHTLY

PUBLIC WORKS MAGAZINE

PUBLICITY RECORD

PUBLISHERS' WEEKLY

PULSE OF LONG ISLAND

QUALIFIED CONTRACTOR

THE QUALITY GROCER

QUICK FROZEN FOODS - TRADE EDITION

QUICK TOPICS

QUOTE

R.G.D.A. NEWS

RACK MERCHANDISING

RADIO & TELEVISION (International Broadcasting & Television Org.)

RADIO-TELEVISION DAILY

RADIO & TELEVISION WEEKLY

RAILROAD MAGAZINE

RAILWAY AGE

RAILWAY PURCHASES & STORES

RAILWAY TRACK & STRUCTURES

RAILWAY SIGNALING & COMMUNICATIONS

CIRCULATION

203 ,020

39,409

5,222

7,618

22,961

17,675

22 '72 7

12 '000

9,500

5,396

11,677

6,408

30,000

15, 779

2,140

7,064

4,323

REAL ESTATE FORUM

REAL ESTATE NEWS (GREATER NY)

REAL ESTATE RECORD & BUILDING GUIDE

REAL ESTATE WEEKLY

REALTY

REGISTER OF SOUTHWESTERN INDIANA

REINFORCED PLASTICS

RENTAL SERVICE FORECASTER

REPORTER OF DIRECT MAIL ADV.

RESTAURANT MANAGEMENT

RETAIL TOBACCONIST

ROCHESTER REVIEW

ROCK PRODUCTS

ROCKAWAY REVIEW

ROLL CALL

ROSE TECHNIC

ROUGH NOTES

SAFETY VALVE

SAFETY MAINTENANCE

ST. LOUIS COMMERCE

ST. LOUIS CONSTRUCTION RECORD

ST. LOUIS LUTHERAN

ST. LOUIS REVIEW

SALES MANAGEMENT

SALES MEETINGS

CIRCULATION

5,200

499

8 ,400

8,586

17,752

9 '150

9,636

60,000

5,000

20,145

1' 500

29 ,004

1,400

13,290

11,850

109,007

32,266

33 , 569

SAM

SAN ANTONIAN

SATURDAY EVENING POST

SATURDAY REVIEW

SAVINGS BANK JOURNAL

SCALE JOURNAL

SCHOLASTIC TEACHER - NEWSTIME EDITION

SCHOLASTIC TEACHER - NEWS TRAILS EDITION

SCHOLASTIC TEACHER (WORLD WEED EDITION)

SCIENCE & MECHANICS

SCIENt:E DIGEST

SCIENCE FORTNIGHTLY

SCIENCE NEWS LETTER

SCOUTING

SEAPORTS AND THE TRANSPORT WORLD

SECOND LINE

SELLING SPORTING GOODS

SENIOR CITIZEN

SETS IN ORDER

SEVENTEEN

SHE~]ON REGISTER

SHOP TALK

SHOPPING CENTER AGE

SHOW

SHCM BUSINESS

CIRCULATION

5,000

6,500,000

310,000

3,561

1,100

354,153

318,686

200,000

70,958

1,800

11 '100

1,164,026

6,500

130,000

82,000

SHREVEPORT

SIGN & DISPLAY INDUSTRY

SIGNS OF THE TIMES

SKYLINES

SKYSCRAPER ENGINEER

SMALLER MANUFACTURER

SMALL WORLD

SOHIO NEWS

SOUND

SOUTHERN ADVERTISING & PUBLISHING

SOUTHERN BUILDING SUPPLIES

SOUTHERN CALIFORNIA BUSINESS

SOUTHERN CROSS

SOUTHERN DAIRY PRODUCTS JOURNAL

SOUTHERN FLORIST & NURSERYMAN

SOUTHERN FURNITURE NEWS

SOUTHERN HOSPITALS

SOUTHERN INNKEEPER

SOUTHERN STATIONER & OFFICE OUTFITTER

SOUTHERN TEXTILE NEWS

SOUTHERN TOBACCO JOURNAL

SOUTHWEST BUILDER & CONTRACTOR

SOUTIUNEST ELECTRICAL

SOUTHWEST LOPJSIANA REGISTER

SOUTHWESTERN HILLER

CIRClT'.ATION

4,200

20,000

240,000

900

1,200

9,391

3,292

3,647

12,275

7 '723

24,959

4,422

5,500

19,747

6,091

9,500

2,277

7,066

6,097

8,078

29,222

4,000

SOU~STERN PURCHASER

SOU~STERN WATCHMAKER & JEWELER

SOUVENIRS AND NOVELTIES

SPAIN-U.S. TRADE BULLETIN

SPARKS & FLAME

SPARTAN ENGINEER

SPECIAL LIBRARIES

SPECIALTY BAKER'S VOICE

SPECTATOR

SPONSOR

SPORTING GOODS DEALER

SPOT

SPRING

SPRINGFIELD ASSOCIATION OF COMMERCE & INDUSTRY

STANDARD

STANDARD CORPORATION RECORDS

STANDARD FACTS & FORECASTS

STEEL

STEEL FACTS

STEUBENVILLE REGISTER

STEVENS INDICATOR

STONE

STORES

STYLE

CIRCULATION

3,700

8,500

900

6,575

1,500

13,266

13 , 2 73

11 ,649

10,660

6,350

50,583

10,552

7,000

9,327

11 '745

SUCCESSFUL GROCER

SUGAR JOURNAL

SUGAR Y AZUGAR

SUNDAY TIMES MAGAZINE

SUNSET MAGAZINE

SUNSET TRAVEL PREVIEW

SUPER MARKET MERCHANDISING

SUPERMARKET NEWS

THE SEATTLE SUNDAY TIMES

SWIMMING POOL WEEKLY

SWORD OF THE LORD

SYNCHRONIZER

SYNCHROSCOPE

SYRACUSE SCANNER

TAB MAGAZINE

TABLET

TAP & TAVERN

TAVERN TALK

TAXICAB INDUSTRY - AUTO RENTAL NEWS

TAXI WEEKLY

TECHNICAL SURVEY

TECHNOMETRICS

TELEPHONE ENGINEER & MANAGEMENT

TELEPHONY

TELEVISION AGE

CIRCUL·\TION

5, 735

4,911

8,200

645,720

21,500

57,197

5,684

59,567

2,000

154,203

18,000

2,300

10,000

15,300

13,790

12,992

10,281

• • 40

CIRCULATION

TELEVISION DIGEST

TELEVISION WEEK 25 '000

TENNESSEE FOOD FIELD 9 '936

TEXAS A & M ENG. 3,000

TEXAS BANKER RECORD 3,100

TEXAS BEVERAGE NEWS 3,375

TEXAS BUTANE NEWS 1,095

TEXAS LAUNDRY & CLEANING JRL 1,890

TEXAS OUTLOOK 75 '000

TEXAS PHARMACY 3,087

TEXTILE ORGANON

THEATRE ARTS 60,000

THINK

J. WALTER THOMPSON CO. NEWS

TICKET AGENT

TIDINGS 102 '122

TIME 2,700,000

TIME CDN EDITION

TIMKEN

TIRE & TBA REVIEW 32,898

TOBACCO JOBBER 3,978

TOBACCO LEAF 4,180

TOBACCO WORKER

TODAY' S HEAL':!'. 747,325

TODAY'S SECRETARY 146 ,561

•

TOURIST COURT JOURNAL

TOWN & COUNTRY

TOWN & VILLAGE MAGAZINE

TOY & HOBBY WORLD

TOYS & NOVELTIES

TRAFFIC MANAGEMENT

TRAFFIC WORLD

TRAIL-R-NEWS

TRAILER TOPICS & MOBILEHOME LIFE

TRAILWAYS

TRAINMA~ :'l"EWS

TRANSPORT TOPICS

TRAVEL

TRAVEL AGE~T

TRAVEL U.S.A. NEWSLETTER

TRAVEL TRADE GAZETTE (London)

TRAVEL WEEKLY

TRE~'D A~AL\'ST

TRENTON

TRT STAT t FOOD ·~E\.JS

TRUE

TRl E \ O!CJ::

TRUSTS tx ESTATES

TV (.;;·: D£

U.P.lc

CIRCULATION

25,568

84,901

16,500

11,008

52,000

10,900

33,735

57' 933

20,000

212 ,000

24,309

195,000

4,439

7,136

5,500

11,930

2,539,839

26,115

10,162

8,~00,000

4 • ..

UNDERWliTERS' REPORT

UNDERWRITERS REVIEW

UNIFORMS & ACCESSORIES REVIEW

UNITED STATES REVIEW

UNIVERSITY OF KANSAS ALUMNI MAGAZINE

UPHOLSTERING INDUSTRY

U.S. CAMERA

U.S. INVESTOR

U.S. NAVAL INSTITUTE PROCEEDINGS

U.S. NEWS & WORLD REPORT

U.S. TOBACCO JOURNAL

U.S. TRAVEL NEWS

V.F.W.

VARIETY

VARIETY STORE MERCHA~~ISER

VEND

VENDING TIMES

VIDEO COMMUNICATION JOURNAL

VILLAGE VOICE

THE VILLAGER

VIRGINIA FOODSl'!AN

VISION

VOGUE

VOICE

CIRCULATION

3,682

6,304

5,000

5,632

11,091

5,686

244,424

21,167

57,144

1,198,629

4,268

28,032

10,500

5,579

11,500

20,000

7,233

131,364

495,468

55,744

January 31, 1964 WILLIAM J. DONOGHUE CORPORATION WF 4-6543

MAGAZINE PUBLICATION SCHEDULE

Confidential Projection (Subject to Revision)

The following is a preliminary calendar of 200 upcoming Fair issues, cover stories~ spreads and articles which are scheduled to appear in magazines, newspaper supplements and trade publicationso It is submitted for your guidance on the basis of information received to date from those magazines which, in the course of contact with our office, have revealed their publication planso

For obvious reasons, all information is subject to revision and should be treated confidentiallyo While the projection only scratches the surface of up-coming magazine coverage scheduled for Fair exhibits~ it is submitted now in the hope that it will prove useful in your publicity programs. Each publication listed has been given all available information on every exhibit as well as a list of public relation contacts.

January 31, 1964 WILLLruM J. DONOGHUE CORPORATION WF4-6543

JANUARY, 1964

MAGAZINE PUBLICATION SCHEDULE (subject to revision)

Vogue (British Edition) - 1/1 - Fair

,V:ogue (American) - 1/15 - World's Fair and Visit New York issue (Title Strip on Cover)

Hablemos - 1/27 - special supplement

Architectural Forum - cover and feature article with Map and ricture Spread

Popular Mechanics - "Inside 1964's Biggest Show on Earth" -10 page story on how World's Fair Wonders will work + Map

Reader's Digest - article by Ira Wolfert - "The Most Marvelous Fair Ever"

Life - 1/17 - 14 pp color art and black and white section -including interview with Mr. Moses

New York State Teachers Association

Columns (Westchester Women's Clubs) - round-up story on Fair

T~e - 1/17 - Modern Living, 6 pp, including 4 pp color and Fair round-up

Changing T~es- guide to the World's Fair

Building Materials Merchandiser

Newsweek - 1/13 - Moses - Fair cover story

Ladies Home Journal - Fair covered in "What to s-ee and do;. in 1964" article

News Illustrated (Rambler publication) - general Fair story

Advertising & Sales Promotion - cover story "how to tie-in with Fair for promotion"

Shell News

N.Y. State Nurses Assoc. - Fair cover story with health, medical and nursing tie-in

Saturday Review - 1/4 - Fair article by Horace Sutton

Circulation

432,000

431,000

61,683

1,500,000

15,000,000

7 '000, 000

96,427

2,700,000

1,000,000

27,947

1,525,000

6, 750,000

750,000

21,238

45 '000

13' 500

298,000

January, 1964 (continued)

Cashew Journal - feature story on Fair

Team - religious exhibits at the Fair

All Florida - 1/12 - general Fair story

Quick Frozen Foods International

Honolulu Sunday Star-Bulletin & Advertiser - 1/4 - special World's Fair supplement

New Yorker - 1/11 - Talk of the Town lead story

Safari - art work story on Fair

Trailways - general story

FEBRUARY, 1964

Vogue (French Edition) - 2/1 - World's Fair and Visit New York issue

Home Furnishings Daily - 2/7 - World's Fair supplement

Look - 2/11 - "One Billion Dollars Worth of Wonders" - Fair cover and entire issue

Vogue (New Zealand Edition) - 2/21 - World's Fair and Visit New York issue

Vogue (South African Edition) - 2/22- World's Fair and Visit New York issue

Vogue (Australian Edition) - 2/28- World's Fair and Visit New York issue

American Girl - teen age fashions against Fair background

Mechan~s Illustrated - feature story and art

Science Today - feature story on science at Fair

Seventeen - cover and major section of issue - '~at the New York World's Fair Will Mean to You"

Farm Journal - "Fair Weather Clothes"

2

443,000

1,100,000

38,823

7,300,000

800,000

1,200,000

1,100,000

3,000,000

. February, 1964 (continued)

Recreation - feature story on Fair attractions of particular interest to park and recreation people

N.Y. Bell Telephone Co. - cover and three Fair stories

Danish Scandinavian Times - cover story - emphasis on Scandinavian exhibits

Medusa Mirror - story on pavilions using Medusa cement

Harper's Bazaar- World's Fair issue

National Assoc. of Manufacturers - displays of interest to women

Novita (Italian Edition of Vogue) -World's Fair and Visit New York issue

The Ohio Motorist (Cleveland AAA) - main article on Fair

Recreation Management - industrial group travel aspect of the Fair

Contractor News - 4 pp picture story

Architectural Record - 8 pp feature on Fair buildings

Parade - 2/2 - "Building of the Biggest Fair Ever" by Neil Ashby

Perspective - 1st quarter - "Scientist's-eye Preview of the World' s Fair"

Boricua (Puerto Rico) - cover story

The Baptist Program - general Fair story with emphasis on religious exhibits

El Economista (Argentina) -World's Fair issue

3

10,587

500,000

6,000

39,755

11,000,000

45 '000

1964

Cue - 3/21 - special Fair supplement including forecast of exhibits, restaurants and entertainment attractions. Will be followed by extra Fair section in every issue.

Building Construction - special Fair construction report and and 4-color insert

Better Homes & Gardens - color insert - cover mention

House & Home

The Scapular - general Fair story

Monsanto - major Fair spread

Maryland Motorist - Fair issue

Popular Science - Fair spread

Hairstyles International

Constructioneer - Fair issue

Popular Gardening - 4 pp story with pictures - possible cover

Di!scovery - Spring issue - World's Fair supplement

American Builder - story on House of Good Taste

Motorland (California AAA) - general story on Fair, color and black and white

Retirement Planning News - Fair feature on exhibits aimed toward interests of senior citizens

Profit Parade - Fair issue - 2 pp photo spread

Advance Pattern Magazine - Summer Issue, on newstands 3/26 -Fair issue

Senior Scholastic - 315 _ Fair issues World Week -

Cosmopolitan - cover article on Fair

4

172,000

42,070

6,000,000

130,000

30,000

1,300,000

14,000

347,024

500,000

102,543

380,000

4V.9,215

936,600

March, 1964 (continued)

Trailer Topics - World's Greatest Show- Part I

The Rotarian - 4 pp picture spread and copy

Automobilist (Boston AAA) - how to get to the Fair from Boston, what to see and do

Science Digest - 24 to 30 pp on Fair

Main:ic1hi Shimbun - special Fair issue

Family Weekly - 3/22 - "Bob Hope Previews tne Fair"

Today's Health - Fair picture story

Datebook - travel and vacation issue featuring Fair

This Week - art spread

Investment Dealers Digest - 3/16 - Long Island special, featuring Fair

Boy's Life e feature story

Empire State Mason Cover issue

Washington World - feature story + possible cover

Oklahoma Teacher - exhibits of interest to educators

The Larch Tree - food at the Fair

The Westsider- World's Fair issue

N.Y. Sunday News - 3/1 - 2 pp color fashions

Safari - art work story on Fair

Life International - 3/23 - Fair feature

Life International - 3/30 - (Spanish language edition) - Fair story)

5

60,000

300,000

150,000

170,000

4,500,000

890,220

14,700,000

8,600

2,500,000

300,000

100,000

15,000

3,157,103

1,100,000

400,000

400,000

. APRIL, 1964

Promenade - 8 pp sect tan - "Promenade at the World's Fair" -to appear in all 38 issues for six months

Parade - 4/5 - New York and the World's Fair

Cue - 4/18 - Fair section

Pictorial Living - 4/12 - Journal-American magazine - World's Fair edition

Time - 4/27 - Fair feature story (tentative)

Parents' - "Coming to New York" issue with major section on Fair - family approach

Mobil Travel Guide - 4/10

This Week in Tokyo - Fair issue - will also be printed in Japanese to aid Fair visitors from Japan

Mainliner

Vo 1ume Feeding

Swedish Scandinavian Times - general Fair story with emphasis on Scandinavian exhibits

6

140,000

11,000,000

172,000

350,000

2,700,000

1,840,000

750,000

60,000

The Spinning Wheel - "Meet Me at the Fair - for Souvenir Spoons"

Motor Club News (Nebraska AAA) -World's Fair issue

Heating, Piping & Air Conditioning - 6 to 8 pp section

Host - 4/18 and through Fair - color insert of Fair exhibits

Teen - picture story on cosmetics at Fair

Profit Parade - management section, 12 pp, describing Fair to businessman

Qualified Contractor - story on electrical work at Fair

Trailer Topics -World's Greatest Show - Part II

Redbook - Fair article by Martin Cohen

Dodge News - Fair story and cover

650,000

21,823

60,000

3,600,000

1,500,000

April, 1964 (continued)

Glamour -"How to get to the Fair" - "How to Look at the Fair"

Saga - profile of Mr. Moses as builder of the Fair

Family Magazine (Sunday Anny Times and Navy Times) - cover story

Travel - general Fair story

Dateline (for boys 14-19) - general Fair story

T~ (for boys 7-14) - cover story

Institutions - "Fair Feeding Operations"

Welding Engineer - use of welding in construction at Fair

Print

Ford Times - entire issue

Good Housekeeping (English publication)

Air Travel (Eastern Airlines publication) - traveler's guide to Fair

McCalls - extensive preview by Horace Sutton - Betsy McCall page

Youth For Christ - "Teens Tour the Fair"

N.Y. Sunday News - 4/12- Fair supplement- 48 pp and color

N.Y. Times - 4/19- Fair supplement

N.Y. Herald Tribune - 4/19 - Fair supplement

Baltimore Sun - 4/12 - Fair supplement

Boston Herald - 4/12 - Fair supplement

Philadelphia Inquirer - 4/12 - Fair supplement

Washington Post - 4/12 - Fair supplement

Philadelphia Sunday Bulletin Magazine - 4/12 - major Fair feature

Mademoiselle - interview with Terri Triest

7

1,083,000

350,000

250,000

44,000

25,000

5,000,000

200,000

8,000,000

3,157,103

1,304,447

428,011

321,686

283,819

1,000,980

491,212

687,065

600,000

•

April, 1964 (continued)

Madame - Fair backgrounds for fashion

Femme Chic - Fair backgrounds for fashion

Vingt Ans - young people working at the Fair

Extension - cover story on Vatican Pavilion

Bolex Reporter - how to film items of interest at the Fair

Pennsylvania School Journal - general Fair story

Health Science Service Bulletin - opportunities Fair offers to science students

Landscape Design & Construction- World's Fair landscaping issue

Practical Builder - home builders guide to the Fair

Bon Appetit - Unisphere front cover

St. Joseph - feature on Vatican Pavilion

Asia Magazine - World's Fair issue

Public Utilities Fortnightly - 4/28 - public utility exhibits at Fair

Today's Secretary- issue devoted to New York and the Fair

Design Craft Ltd. - architects, designers, contractors at the Fair

Travelrama - general story

Family - Unisphere cover

Club Dial - attractions for women at the Fair

Factory - industrial exhibits at Fair

Long Island Star-Journal

Long Island Press - 4/12

Motor News (Michigan AAA) - Fair issue

8

400,000

100,000

450,000

1,500

95,884

369,281

633,000

•

MAY, 1964

Good Housekeeping

Elks - cover story on Fair and 4-color art work

Holiday - "New Look at Long Island" - lead story will be introduced with aerial pictures of Fair and Fair material, possible Moses article

American Builder- World's Fair issue- details of con$truction

What-1'-Do in Westchester

Burroughs Clearing House - article on financial firms participating in Fair

Woman's World - cover story

Grade Teacher - World's Fair section emphasizing education at Fair

Children's Playmate - short story "Freddie Has Gone to the Fair"

Advertising & Sales Promotion - Fair advertising and promotion

Modern Bride - honeymoon trip to Fair

EEI Bulletin - 160 page supplement

Saturday Evening Post - 5/23 - New York issue featuring World's Fair

Protestant Church Buildings & Equipment - cover story

Compass - Fair feature

American Furrier - Fair issue

Dell's Pocket rrossword Puzzle Magazine - Fair theme in several puzzles

Sign - religious exhibits at Fair

Business in New York State {N.YoSo Dept. of Commerce) - 14 to 16 pp

9

4,600,000

1,300,000

850,000

102,543

113,373

21,238

150,000

6,500,000

204,696

•

JUNE, 1964

Elegant - fashion backgrounds

Tileatre Arts

Woman's Day - entire issue and cover

National Geographic - New York City story with Fair section (will be followed at later date bY major Fair issue)

Small World

Sound Ideas - story on construction at Fair

Pageant - picture story - how the future will be predicted at the Fair

Hi-Mine - general article for school children, grades 4 and 5

JULY, 1964

Woman's Day- article by Hollis Alpert

Holiday - major Fair spread - 24 pp

Simplicity Fashion Magazine - Summer Issue

Church in the Home - travel issue, including article on Fair

Famous Artists Magazine - Summer issue - Fair article

10

200,000

50,000

5,750,000

3,090,000

10,200

500,000

5,750,000

850,000

January 31, 1964 WILLLruM J. DONOGHUE CORPORATION WF 4-6543

MAGAZINE CONTACT LIST

FOR WORLD'S FAIR MATERIAL

Official directories give a complete roster of the magazine world. This list has been compiled only to give you the names of those who have most regularly dealt with us on specific Fair stories.

Please feel free to call us for information on any other magazines or for assistance with liaison on special story-lines you may be considering with these or other publications.

January 31 9 1964 WILLLAM J. DONOGHUE CORPORATION WF 4-6543

MAGAZINE CONTACT LIST FOR WORLD'S FAIR MATERIAL

MAGAZINE

American Builder 30 Church Street New York, New York wo 4-3060

American Engineer 2029 K Street, N.W. Washington 6, D.C.

American Heritage 551 Fifth Avenue New York 17, New York M'"r.J 2-6550

American Home 666 Fifth Avenue New York 19, New York 956-4000

American Legion Magazine 720 Fifth Avenue New York 19~ New York JU 6-3110

American Weekly 235 East 45th Street New York 17j New York TN 7-2220

Amusement Business 165 West 46th Street New York 36, New York PL 7-2800

Architertural & Engineering News 500 Rlno~fi~ld Avenue Montclair. ~ew .Jersey

CONTACT

Joe Mason, Editor Herbert Pfister, Senior Editor

York Simpson

James Parton, President

Hubbard H. Cobb, Editor

Robert B. Pitkin, Managing Editor

John J. O'Connell, Editor

Irwin Kirby, Eastern News Editor

Paul J. Geiger, Associate Editor

Architectural Forum Time & Life Building Rockefeller Center New York 20, New York JU 6-1212

Argosy 205 East 42nd Street New York 17, New York MU 9·4900

Asia Magazine 31 Queen's Road, Central Hong Kong

ASTA Travel News 501 Fifth Avenue New York 17, New York MO 1·2424

The Atlantic 8 Arlington Street Boston 16, Massachusetts N.Y. Office: 247 Park Avenue New York, New York YU 6·3344

Better Homes & Gardens 1714 Locust Street Des Moines 3, Iowa N.Y. Office: 750 Third Avenue New York 17, New York YU 6-8030

Boating Industry 205 East 42nd Street New York 17, New York MU 9-3250

Boys' Life 2 Park Avenue New York, New York LE 2-0985

Bride & Home 572 Madison Avenue New York 22, New York PL 1-2100

2

Ogden Tanner, Associate Editor Philip Herrera, Associate Editor Mary Jane Lightbown, Assistant to

Editor Don Canty, Senior Editor Bernard Spring, Technical Editor

Milton Machlin, Managing Editor

Adrian Zeche, Publisher

Herbert L. Buhrman, Editor & Manager

Edward Weeks, Editor Charles Morton, Associate Editor

Bert Dieter, Editor Mrs. Helen Stark, Associate Editor -

New York Office

George Rounds, Technical Editor

Harry Harcher, Editor

Albert S. Traina, Publisher Patricia Guinan, Editor

Bride's 60 East 42nd Strest New York 17, New York MU 2-1490

Business Screen 250 West 57th Street New York 19, New York JU 2-1957

Business Week 330 West 42nd Street New York 36, New York 971-3297

Conde Nast Publications, Inc. 420 Lexington Avenue New York 17, New York MU 9-5900

Constructioneer 6 South Orang~ Avenue South Orange, New Jersey 201-SO 3-6400

Contractor News 500 Bloomfield Avenue Montclair, New Jersey 201-744-8440

Contractors & Engineers 757 Third Avenue New York, New York PL 2-8600

Cosmopolitan 57th Street and 8th Avenue New York 19, New York co 5-7300

Cue 20 West 43rd Street New York 36, New York LO 3-7170

Customs Supplements, Inc. 420 Lexington Avenue New York 17, New York MU 3-5577

3

Helen E. Murphy, Editor-in-Chief

Robert Seymour, Manager

Elliott V. Bell, Editor Kenneth Kramer, Executive Editor Roy Ray, Staff Writer

Basil Bickwell, International Representative

Philip Colaiacovo, Field Editor

Don Tell, News Editor

Bill Quirk, Editor

Robert C. Atherton, Editor Frank R. Dupuy, Publisher James Palmer, Executive Editor

Emory Lewis, Editor Miss Vadna Dibble, Restaurants Editor

Charles Bienbeck, President

Diners' Club 10 Columbus Circle New York 19, New York CI 5-1500

Ebony 1270 Avenue of the Americas New York 20, New York JU 6-2911

Editor & Publisher 850 Third Avenue New York 22, New York PL 2-7050

Elks 386 Park Avenue South New York 16, New York MU 4-5495

Engineering News-Record 330 West 42nd Street New York 36~ New York 971-3249

Esquire 488 Madison Avenue New York 22, New York PL 9-3232

Family Circle 25 West 45th Street New York 36, New York JU 2~1900

Family Weekly 60 East 56th Street New York~ New York YU 6-4800

Field & Stream 383 Madison Avenue New York 17, New York MU 8-9100

Forbes 70 Fifth Avenue New York 11~ New York OR 5-7500

4

Sam Boal, Editor Mrs. Adrienne Heller, Assistant Editor

John H. Johnson, Editor & Publisher Allan Morrison, Associate Editor

Ray Irwin, Syndicate Editor

Robert C. Malone, Associate Editor

Peter Green, Assistant Editor R.M. Echols, Assistant Editor

Byron Dobell, Assistant Managing Editor

Richard Joseph, Travel Editor

Robert M. Jones, Editor Harold 0. Warren, Jr., Managing Editor

Ernest V. Heyn, Editor Jack Ryan, Assistant Editor

Franklin S. Forsberg, Publisher Hugh Grey, Editor Hermann Kessler, Art Director

James W. Michaels, Editor

Ford Times Ford Motor Company The American Road Dearborn, Michigan

Fortune Time and Life Building Rockefeller Benter New York 20, New York JU 6-1212

Gentleman's Quarterly 488 Madison Avenue New York 22, New York PL 9-3232

Glamour 420 Lexington Avenue New York 17, New York MU 9-5900

Good Housekeeping 57th Street and 8th Avenue New York 19, New York co 5-7300

Harper's Magazine 49 East 33rd Street New York 16, New York MU 3-1900

Harper' s Bazaar 572 Madison Avenue New York 22, New York PL 1-2100

Hearst Magazines 959 Eighth Avenue New York 19, New York co 5-7300

Holiday 666 Fifth Avenue New York 19, New York PL 7-3600

Host 19 East 48th Street New York 17, New York EL 5-5750

5

F.W. Fairfield, Manager, Consumer Publications

Mrs. Seville Osborne, Editorial

Everett Mattlin, Editor

Mrs. Kathleen Aston Casey, Editorin-Chief

Miss Gael McManus, Executive Assistant to Editor

Wade H. Nichols, Editor John B. Danby, Managing Editor

John Fischer, Editor-in-Chief Russell Lynes, Managing Editor

Nancy White, Editor Jane Gray, Assistant Fashion Director

John A. Clements, Director of Publicity

Ted Patrick, Editor Louis F.V. Mercier, Picture Editor Albert H. Farnsworth, Asst. to Editor Peter Lyons, Writer, (contact by mail

only at home addres~: 316 West 79th Street New York, New York

Miss Rosemary Haywood, Editor

·.· • House Beautiful 572 Madison Avenue New York 22, New York PL 1-2100

House & Garden 420 Lexington Avenue New York 17, New York MU 9-5900

Industrial Design 18 East 50th Street New York, New York PL 1-2626

Industrial Photography 200 Madison Avenue New York 16, New York MU 6-3100

Jet 1270 Avenue of the Americas New York 20, New York JU 6-2911

Ladies' Home Journal 666 Fifth Avenue New York 19, New York 956-4000

Life Time & Life Building Rockefeller Center New York 20, New York JU 6-1212

Long Island Entertainer 532 Willow Avenue Cedarhurst, Long Island, New York CE 9-7000

Long Island Magazine 100 Benkert Street Bethpage, Long Island, New York py 6-4251

Look 488 Madison Avenue New York 22, New York MU 8-0300

6

Elizabeth Gordon, Editor

Harriet Burket, Editor-in-Chief Judith Newman, Architectural Editor

Miss Ann Ferebee, Senior Editor Miss Nina Hamilton, Associate Editor Miss Mary MacNeil, Assistant Editor

Mitchell Badler, Editor

John J. Johnson, Editor

Hubbard H. Cobb,~\ Editor Miss Jean Anderson, Managing Editor Miss Diana Durham, Field Representative

Edward K. Thompson, Editor Don Underwood, Associate Editor Hugh Moffet, Assistant Managing Editor Bernard Quint, Art Director Miss Janet Mason, Editorial Miss Dolores Klaich, Editorial

Jerry Brill, Publisher

Mark Smith, Managing Editor

Daniel D. Mich, Editorial Director Gereon Zimmermann, Editor Patricia Coffin, Special Department Ed~ Allen Hurlburt, Art Director /itor John Peter, Living Editor --Charles Crandall, Assistant Art Direc-

tor

Mademoiselle 420 Lexington Avenue New York 17, New York MU 9-5900

Management Review American Management Association 1515 Broadway New York 36, New York JU 6-8100

McCall's Magazine 230 Park Avenue New York 17, New York MU 6-4600

Mechanix Illustrated 67 West 44th Street New York 35, New York MU 2-3606

Modern Bride 1 Park Avenue New-York 16, New York OR 9-7200

Modern Steel Construction American Institute of Steel

Construction, Inc. 101 Park Avenue New York 17, New York MU 5-7374

Motor Boating 959 Eighth Avenue New York 19, New York co 5-7300

National Geographic 16th and M Streets, N.W. Washington 6, D.C. N.Y. Office: 630 Fifth Avenue New York 20, New York JU 6-7171

Newsweek 444 Madison Avenue New York 22, New York HA 1-1234

7

Mrs. Betsy Talbot Blackwell, Editorin-Chief

Vivienne Marquis, Editor

John Mack Carter, Editor Mrs. Selma Robinson, Senior Editor

William L. Parker, Editor

Alexandra Potts, Editor-in-Chief

L. H. Gillette, Assistant Executive Vice President

Walter R. Juettner, Editor

Melville Bell Grosvenor, President & Editor

Frederick G. Vosburgh, Associate Editor

Harley McDevitt,Advertising Manager

Osborn Elliott, Editor Harry Waters, Life & Leisure Editor Robert Cohen, Editorial Assistant -

Photographs

New York Construction News 342 Madison Avenue New York 17, New York MU 7-1083

New York Herald Tribune Magazine 230 West 41st Street New York, New York PL 6-4000

New York Times Magazine 229 West 43rd Street New York 36, New York LA 4-1000

New Yorker 25 West 43rd Street New York 36, New York ox 5-1414

Pageant 205 East 42nd Street New York 17, New York LE 2-9050

Parade 733 Third Avenue New York 17, New York TN 7-1100

Parents' Magazine 52 Vanderbilt Avenue New York 17, New York MU 5-4400

Pictorial Living · New York Journal-American 220 South Street New York 15, New York co 7-1212

Popular Gardening & Living Outdoors 383 Madison Avenue New York 17, New York MU 8-9100

Popular Mechanics 575 Lexington Avenue New York, New York MU 8-8500

Tom Hogarty, Managing Editor

Sheldon Zalaznick, Editor

Lester Markel, Editor Michael O'Keefe Sam Falk

William Shawn, Editor Miss Susan Lardner John Brooks

Howard Cohn, Executive Editor

8

Mrs. Helen Nelson, Feature Editor Miss Ann Sembower, Assistant to the

Editor

Warren J. Reynolds, Assistant Publisher Mrs. Rosalind Massow, Editor Edward Kiester, Feature Editor Neil Ashby, Associate Editor

Mrs. Mary E. Buchanan, Editor Mrs. Lucille Kirk, Metropolitan Re

gional Editor

William A. Levinson, Executive Editor Ralph Mahoney, Associate Editor

Miss Mary O'Brien, Editor Miss Ruth Peters, Garden Editor

Don Dinwiddie, Editor John McNeel, Science Editor

Popular Photography 1 Park Avenue New York 16, New York OR 9·7200

Popular Science 355 Lexington Avenue New York 17, New York MU 7-3000

Printers' Ink 635 Madison Avenue New York, New York MU 8-7500

Promenade 40 East 49th Street New York 17, New York MU 8-4755

Reader's Digest Pleasantville, New York 914-RO 9-7000

Redbook 230 Park Avenue New York 17, New York MU 6-4600

Reporter 660 Madison Avenue New York 21, New York TE 2-8800

Rockaway Review Chamber of Commerce Building Far Rockaway 91, New York

Rotarian 1600 Ridge Avenue Evanston, Illinois Davis 8-0100

Safari New Center Illustrators 757 Third Avenue New York, New York 421-1420

9

Miss Betty Brown, News Editor

Robert P. Crossley, Editor W.W. Morris, Associate Editor James M. Liston, Executive Editor John Whiting, Publisher

Richard Bruner, Executive Editor Miss Susan Whalen, Associate Editor

Mrs. Clarissa deVillers, Editor

Hobard Lewis, Executive Editor Ira Wolfert, Writer, Lake Hill,

New York

Robert Stein, Editor Florence Somers, Entertainment Editor Martin Cohen, Writer, contact at home:

455 East 14th Street, New York

Max Ascoli, Editor and Publisher

Allan Wolpert

Karl K. Krueger, Editor Elliot H. Cleary, Assistant Editor

Joan Brinster

•

Saturday Evening Post 666 Fifth Avenue New York 19, New York 956-4000

Saturday Review 25 West 45th Street New York 36, New York JUi 2-0220

Scholastic Magazines 50 West 44th Street New York 36, New York TN 7-7700

Science Digest 250 West 55th Street New York 19, New York PL 7-5020

Science & Mechanics 505 Park Avenue New York 22, New York PL 2-6200

Science Today Majestic Publishing Co. 299 Madison Avenue New York 17 , New York

Seventeen 320 Park Avenue New York 22, New York PL 9-8100

Show 140 East 57th Street New York 22, New York PL 2-6161

Sports Afield 57th Street and 8th Avenue New York 19, New York co 4-7300

Sports Illustrated Time and Life Building Rockefeller Center New York 20, New York JU 6-1212

10

Donald McKinney, General Articles Robert Johnson William Ewald

Norman Cousins, Editor Horace Sutton, Travel Editor

Miss Patricia Coleman

Bruce Frisch, Assistant Editor Dan Cohen

Willard Sanders, Editor Herbert Leavy, Vice President & Editor

Richard Berger

Enid A. Haupt, Editor and Publisher Mrs. Ruth Whitney, Executive Editor

Frank B. Gibney, Publisher

Ted Kesting, Editor

Sidney L. James, Publisher

•

Stars & Stripes 641 Washington Street New York 14, New York WA 4-1000

Sunset Magazine 141 East 44th Street New York 17, New York MU 2-7230

Theatre .i\rts 104 East 40th Street New York 16, New York ox 7-5494

This Week 485 Lexington Avenue New York 17, New York ox 7-5500

Time Time and Life Building Rockefeller Center New York 20, New York JU 6-1212

Town & Country 572 Madison Avenue New York 22, New York PL 1-2100

Travel Agent 2 West 46th Street New York 35, New York JU 2-0081

Travel Trade 139-141 Spring Street New York 12, New York wo 6-4284

Travel Weekly 424 Madison Avenue New York 17, New York PL 5-2400

TV Guide 1290 Avenue of the Americas New York 19, New York LT 1-9100

11

Walter Hennessy, Assistant Editor

Hal Mathis, Editor

Alexander Ince, Editor and Publisher

William I. Nichols, Editor and Publisher Leslie Lieber, TV Editor Mrs. Roberta Ashley, Picture Editor Ralph Stein, Automobile Editor

Ray Alexander, Editor Otto Fuerbringer, Managing Editor James Keogh, Assistant Managing Editor Cranston Jones, Time Editorial

Henry B. Sell, Editor

Eric Friedheim, Editor and Publisher Fred Baum, Contributing Editor

Tom O'Connell, Managing Editor

Martin Deutsch, Managing Editor

Bob Stahl, Editorial Bureau Chief

True Magazine 67 West 44th Street New York 36, New York MU 2-3606

u.s. News & World Report 45 Rockefeller Plaza New York 20, New York CI 6-3366

Vogue 420 Lexington Avenue New York 17, New York MU 9-5900

Woman's Day 67 West 44th Street New York 36, New York MU 2-3606

Where Magazine 250 West 57th Street New York 19, New York CI 6-9240

Yachting 205 East 42nd Street New York 17, New York MU 9-0715

12

Douglas S. Kennedy, Editor

Glenn Nixon, New York Regional Editor

D.iana Vreeland, Editor-in-Chief Pamela Colin, Copy Writer

Eileen Tighe, Editor Kirk Wilkinson, Art Editor

Sidney Bielfield, Publisher

Critchell Rimington, Editor


SPECIAL MAGAZINE REQUESTS SERVICED

September 1963 - January 1964

The enclosed is a roster of over 300 magazines, supplements, trades or house organs which have been given special attention by the Magazine Office in the last four months alone.

Briefings and editorial-writer-photographer conferences including the model room briefing, tour of the grounds, luncheon and interviews with various Fair officials and exhibitors, and preparation of an information kit, tailored to the special requirements of the visiting publication are among the services ren~ered. These are followed by numerous return visits, reports, interviews, on-site photography, the intensive research required for special issues, and visits to the offices of many of the publications.

In addition to the story-development sessions, the magazines on the list have been regularly provided with detailed information on every exhibit and, in many cases, round-ups and features especially written for their publications.

All of this is in addition to our normal distribution of releases, pictures, reports and feature material to an expanding international magazine mailing list.


SPECIAL MAGAZINE REgUESTS SERVICED (September 1963 - January 1964)

AMERICAN ENGINEER

ARCHITECTURAL & ENGINEERING NEWS

AMERICAN BUILDER

ARGOSY

ARCHITECTuRAL BEACON

AMERICAN HERITAGE

AETNARAMA

ADMINISTRATIVE MANAGEMENT

AWVS • N.Y. Unit

AWAKE!

ADVERTISING & SALES PROMOTION

AMERICAN MOTOR NEWS

AMERICAN EXPRESS

ART IN AMERICA

AMERICAN SEATING

AMERICA

ARCHI.TECTTJRAL RECORD

AUTOMOTIVE FLEET

ART DIRECTION

AQ''ARI".M

AMERICA'N BANKER

AUTOMOBILE LEGAL ASSOCIATION

AMERICAN MOTORIST

ALL FLORIDA

ALABAMA TRUCKER

ARCHITECTURE INTELLIGENCE ASSOC.

AIR CO

AUTOMOBILE CLUB OF RHODE ISlAND

AIR REDUCTION CO.

AMERICAN IMPORT & EXPORT BULLETIN

ALUMINLM CO. OF AMERICA

AMERICAN INSTITUTE OF AERONAUTICS & ASTRONAUTICS

AIRCRAFT OWNERS PILOT ASSOC.

~0SEMENT BUSINESS

AMERICA-~ NATIONAL RED CROSS

ARCHITECTt~ FORUM

AIR TRAVEL

k~ERICAN OBSERVOR

AMERICAN GIRL

ARCHITECTURE '63

ASIA MAGAZINE

BELL OF PENNSYLVANIA

BETTER HOMES & GARDENS

BRAN'DO.~' S SHIPPER & FORWARDER INC.

rr·::LDING CONSTRUCTION

BON APFETI.r

2

•

BOY'S LIFE

BUSINESS WEEK

BAPTIST PRESS

B & H ASSOCIATED

G .M. ~SFORD CO.

BEAVER COUNTY MOTOR CLUB

BINDER & DUFFY

BURROUGHS CLEARING HOUSE

EARL ~ON PUBLICATIONS

BRONX BOARD OF TRADE

COMMERCIAL CAR JOURNAL

CATHOLIC DIGEST

COUNTRY WOMEN'S LEAGUE

CANDY INDUSTRY

CONTRACTORS ELECTRICAL EQUIPMENT

CHILDREN' S VOGUE

CARE, INC,

CHEMICAL WEEK

CHILDREN'S PLAYMATE

CAMERA 35

CATHOLIC LIVING

CONSTRUCTIONEER

COURIER-LIFE PUBLICATIONS

COMPASS

COLUMBIA RECORD CLUB

CONTINENTAL

COPY DESK FLASH

CITY DIRECTORY PUBLISHERS

CONCORD COUNSELLORS

CHRISTIAN HERALD

COED

COMPLETE GUIDE TO NEW YORK CITY

CONTRACTOR

CORONET

CHANGIN(V TIMES

CURRENTS

CAMPING GUIDE

COSMOPOLITAN

CUE

CIVIL EDUCATION SERVICE

CONCRETE PRODUCTS

CRITIC

CONSTANCE

COUNCIL FOR RELIGION IN INDEPENDENT SCHOOLS

COUNTRY WOMAN' S LEAGUE

DISCOVERY

DAYTON NEWS

DEE JAY PRODUCTIONS

DATAMATION

DRAKE AGENCY

DETROIT FREE PRESS

ESQUIRE

EXHIBITION NEWS

EATON NEWS

E'ffiYL NEWS

ECHOES

ENGINEERING NEWS-RECORD

ELECTRONIC NEWS

EXTENSION

ELEGANT

EASA NEWS

ELECTRONIC DESIGN

EDITOR & PUBLISHER

ELKS

EASTERN AIR LINES

EDITOR'S DIGEST

ENCYCLOPAEDIA BRITANNICA

FAMILY CIRCLE

FLINTKOT CO.

FORTUNE

FINANCIAL EXECUTIVE

FAMO:~~S ARTISTS

FARM JO::RNAL

FEMME-LINES

FAST FOODS

FEDERAL RESERVE BANK

FAMILY WEEKLY

FUEL OIL NEWS

FORD TIMES

FLYING

FEDERAL PACIFIC ELECTRIC CO.

CHARLES FRANK PUBLICATIONS

FEMME CHIC - MADAME - VINGT ANS

GLAMOUR

GROWTH STOCK LETTER

GOOD HOUSEKEEPING

GM OVERSEAS

GUIDE TO BROADWAY & THE FAIR

GENTLEMEN'S QUARTERLY

VICTOR GRUEN ASSOC.

GUILD GUIDE

GIFT & ART BUYER

GREAT NORTHERN RAILROAD

EDWARD GOTTLIEB & ASSOC.

GUIDE MAGAZINES GROUP

GRADE TEACHER

GALLAND ADVERTISING AGENCY

GUIDER

GUIDE TO NEW YORK

GRAPHIC MAGAZINES

HOLIDAY

HAIRSTYLES INTERNATIONAL

HUDSON VIEWS

HARPER Is BAZAAR

HEATING, PIPING & AIR CONDITIONING

HAIRSTYLING

HOME FURNISHINGS DAILY

HARDINGE HERALD

HOME & HIGHWAY

HAIRE PUBLISHING CO.

HI VIAY

HOST HAYDEN PUBLISHING CO.

HOUSE & GARDEN

HONOLULU ADVERTISER

HI FIDELITY

IMPRESARIO

INDUSTRIAL DESIGN

INDUSTRIAL WORLD

INTERNATIONAL FLAVORS & FRAGRANCES

INSTITUTIONS

INTERAVIA

INVESTMENT DEALERS DIGEST

IRON AGE METAL WORKING

INFORMATION PLEASE A~C

INTERCOM

INTERNATIONAL BROTHERHOOD OF MAGICIANS

JETAGE AIRLANES

JOURNAL OF COMMERCE

JOURNAL OF AMERICAN INSURANCE

JAPAN AIRLINES

JOB ENGINEERING NEWS

JOURNAL OF PLUMBING, HEATING & AIR CONDITIONING

KELLY SMITH

KLM ROYAL DUTCH AIRLINES

KEY t.

KNICKERBOCKER NEWS

KING FEATURES

KELLY- NASON

KONTINENT

LADIEs' HOME JOURNAL

LOOK

LIFE

LONG ISLAND

LONG ISLAND ENTERTAINER

LIFE INSURANCE COMPANY OF VIRGINIA

LONG ISLAND TRUST COMPANY

LA PRENSA

LYKE

LEDGER

W. WARE LYNCH

MENSWEAR

MOBILE HOME JOURNAL

MECHANIX: :ILLUSTRATED

MCCALL's MAGAZINE

METROPOLITAN SUNDAY NEWSPAPERS

MATURE YEARS

MADISON AVENUE

MODERN RAILROADS

MERKLE PRESS

MAGAZINES FOR INDUSTRY

MEDUSA MIRROR

MOBIL TRAVEL GUIDE

MANHATTAN EAST

MARKETS & INTERNATIONAL FAIRS

MOTORLAND

MOTOUR

DOUGLAS MARSHALL PRODUCTIONS

MEDICAL WORLD NEWS

MURRAY HILL NEWS

MOTOR CLUB NEWS

MY WEEKLY READER

}W)EMOISELLE

MASCULINES

MOBILOIL

MUSICAL AMERICA

MAINLINER

MENU

MASONIC JOURNAL

MONSANTO

MODELS & MODELERS WORLD

MODERN MATURITY

MUSEOLOGIST

MACLEAN'S

NEW YORK STATE COUNTY HIGHWAY SUPT' S ASSOC.

NATIONAL GEOGRAPHIC SOCIETY

NEW YORK TIMES SPRING CHILDREN'S FASHION SUPPLEMENT

NEW YORK STATE NURSES ASSOC.

NEW YORK VISITORS REPORTER

NEW YORK STATE DEPTo OF C~ERCE

NEW JERSEY BELL

NORTH AMERICAN NEWSPAPER ASSOC.

NEWSPAPER INSTITUTE OF AMERICA

NATIONAL ASSOC. OF ACCOUNTANTS

NEWS FRONT

NEBRASKA EDUCATION NEWS

NEW!

NEW YORK CITY NEWSLETTER

NEW YORK PORT HANDBOOK

NEWS ILLUSTRATED

NATIONAL JEWELER

NATIONAL POLICE OFFICERS ASSOC.

NATION'S CITIES

NATIONAL TRADE PRESS LTD.

NATIONAL ASSOCIATION OF MANUFACTURERS

NEW YORK (NijY. HERALD TRIBUNE MAGAZINE)

NEW YORK- USA

NATIONWIDE MOTOR CLUB

NEWSWEEK

NEW YORKER

NORTH SHORE JUNIOR LEAGUE

NEW YORK DAY BY DAY

OUTDOOR ADVERTISER

ORLANDO DAILY NEWSPAPERS

ORGANIZATION ADVISER

OFFICIAL AIRLINES GUIDE

OLDSMOBILE ROCKET: CIRCLE

POPULAR SCIENCE

PAINTER & DECORATOR

PICTORIAL LIVING

PAGEANT

PRACTICAL BUILDER

PENNSYLVANIA OBSERVER

PROGRESSIVE GROCER

PLAYBOY

PYRAMID PUBLISHING CO.

PLUMBERS & STEAMFITTERS

PAN AMERICAN WORLD AIRWAYS

PLAYTHINGS

PROCTER & GAMBLE

PATENT TRADER

PARENTS'

PHILADELPHIA TEACHERS CREDIT UNION

PRODUCT ENGINEERING

G$GE A. PFLAUM INC.

PUBLISHER'S WEEKLY

PHILADELPHIA SUNDAY BULLETIN

PREISS & BROWN

PICTORIAL

PITTSBURGH COURIER EXPRESS

PRODUCTION

POPULAR PHOTOGRAPHY

POST BOX

PLASTERING INDUSTRIES OF SEATTLE

PROFIT PARADE

POPULAR GARDENDG & LIVING OUTDOORS

PULP AND PAPER WORKERS

POPULAR MECHANICS

PUPPETRY JOURNAL

PACIFIC COAST VIKING

PARADE

POWER PRINTING

PINE PUBLICATIONS

PROMENADE

PARIS MATCH

QUALITY GROCER

QUICK FROZEN FOODS INTERNATIONAL

QUALIFIED CO~TRACTOR

LESTER ROSSI~ CREATIVE GROUP

RX HEALTH

' READER I s DIGEST

. ROCKAWAY RE•:IEW

RUDER & Fl~N

ROTARIA~

RADIO~ f' 7 r NEWSREEL WORKING PRESS ASSOC. ANNUAL

RADIO Yl WOR~_DWIDE

REPORTER

REGISTER ·READER

RECREAf:i:O\

RESTA~JRA.NT ~~GF· ~NT

RECREATION MANAGEMENT

RAJO PUBLICATIONS

RETIREMENT COUNCIL

RELIGIOUS NEWS SERVICE

SATUBDAY EVBNitiC POST

SHOW

STEELWAYS

SEVENTEEN .·.

STE$J. NEWS •t'

SMALL WORLD

SUNSET

SCAPULAR

SCHOLASTIC MAGAZINES

SHOW BUSINESS

' SPINNING WHEEL

SAFARI

SIXTH ARMOURED DIVISION ASSOC.

STEEL PIPE NEWS

SATURDAY REVIEW OF LITERATURE

SIMPLICITY FASHION

SOUND IDEAS

SCIENCE FORTNIGHTLY

STARS & STRIPES

STRENGTH & HEALTH

SCIENCE TEACHER

SOCIETY OF PLASTICS ENGINEERS

SCOUTING

SLOCUM PUBLICATIONS

SPORTSMAN'S HANDBOOK

SWEET'S CATALOG SERVICE

SCIENCE DIGEST

SCIENCE TODAY

STANDARD EDUCATION SOCIETY

SELECT

STEEL INDUSTRY ADVISORY COUNCIL

STEIN PRINTING CO.

SIGNATURE

SOUVENIRS & NOVELTIES

STATE TEACHERS MAGAZINES

SPECIFYING ENGINEER

SHELL NEWS

SAFETY ENGINEERING

SAFETY MAINTENANCE

SOUTHERN BAPTIST CONVENTION

SOCIETY OF TRAVEL WRITERS

STERN

SUBURBIA TODAY

TOURIST COURT JOURNAL

TRAVEL INTERNATIONAL

TRAVEL AGENT

TEEN SCENE

TRAVEL WEEKLY

TRAILER TOPICS

TEAM

TRAVEL HANDBOOK

TELEVISION AGE

TRAVEL REPORT

THREE SONS PUBLISHING CO.

'TEEN

TRUE

THEATRE ARTS

TIME

TELEPHONE REVIEW

TOWN & COUNTRY

TV GUIDE

THIS WEEK

TOWERS

TODAY' S HEALnl

TRUCKER' S ADVISER

TRAVELRAMA

TRAVEL POWER, INC.

U.S. DEPT OF COMMERCE

u.s. LIFE INSURANCE CO.

u.s. CAMERA

UNITED BUSINESS PUBLICATIONS

USIA

U.S. NEWS AND WOR~ REPORT

UNITED CHURCH BOARD FOR HOMELAND MINISTERS

UNICO BULLETIN

UNITED INTERNATIONAL PROPERTY

USTS

VOGUE

VOLUME FEEDING

V.F.W. MAGAZINE

VARlET¥ CLUBS INTERNATIONAL

VENTURE

VECTOR

\VARIETY STORE MERCHANDISER

WHERE

w. VA. DEPT OF COMMERCE

WALKER & CO.

WHAT:.TO .. DQ IN WESTCHESTER

WRITERS' DIGEST

WORLD PRESS INSTITUTE

WOMAN'S DAY

THE WESTSIDER

WESTCHESTER WOMEN'S CLUB

WOMEN WORLD WAR VETERANS

WOOL CARPETS OF AMERICA

WOMAN Is WORLD

WELDING ENGINEER

WAR/PEACE

YOUTH

YACHTING

YOUTH FOR CHRIST

FOREIGN PUBLICATIONS

KRISHNAYYA'S JOURNAL • India

FERRONALES - Mexico

BUSINESS TRAVEL - England

NAFTILIA-SHIPPING - Greece

MARIE-CLAIRE - France

STAATS HEROLD - Germany

WORLD~ DIGEST - England

GOOD HOUSEKEEPING - England

NOVITA - Italy

I.A HACIENDA

THIS WEEK IN TOKYO - Japan

OFICE-EDICIONES PUBLICIDAD - Spain

GILTRA~L PUBLICATIONS - Latin America

WERK

HABLEMOS

EUROPA-WERBUNG - Germany

JEWISH REVIEW - England

TOWN & COUNTRY - Eng land

SCANDINAVIAN TIMES NEWSMAGAZINE

STICHTINGsBOUW - Netherlands

NOVEDADES - Mexico

MAINICHE - Japan

BUILDING WITH STEEL - England

CHW ROLES & ASSOC. - England

CASHEW JOURNAL - India

SHELL AVIATION NEWS - England

DUBLIN HERALD - Ireland

SEMANA DE LA PRENSA

ESTADOS UNIDOS

BRAZIL CHAMBER OF CO~RCE

PUBBLICITA E VENDITA - Italy

· JUQANTAR - India

ARET RUNT - Sweden

INGENIERIA INTERNACIONAL CONSTRUCION

U N 1 S P H E R E 01801 2/64-R3

II NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"

PEACE THROUGH lo_. UWDCRITAHOING __ .. ~ .................

NEWS: REFER INQUIRIES TO:

Peter McDonnell Jerome Edelberg Joyce Martin

FOR IMMEDIATE RELEASE: -

• WF 4·6531 • WF 4·6541 - WF 4-6543

ROBERT MOSES PRESIDENT

February 1 • 1964

NEW YORK WORLD'S FAIR1 Feb. 7 --- An agreement was concluded

this week between representatives of India 1 Japan. Spain, Switzerland

and Tunisia -- among the nations which will operate restaurants in

their pavilions at the Fair -- and the New York World's Fair Food,

Beverage and Service Employees Union1 Local 1000, an affiliate of the

Hotel and Restaurant Employees and Bartenders International Union,

AFL-CIO.

The agreement provides that the prevailing wages and conditions

in the City will apply to all nationals who come to this country for

employment in World's Fair pavilions, representing their nations • ....__ _________ ·····-·--·-··--··· .. ·······-··-----·-------------The nationals will also be granted hospitalization and medical

protection. The Union has agreed 1 in addition. to furnish such

supplemental help in the restaurants as may be required by the inter

national restaurants. Membership in the Union is available to

nationals involved in staffing the restaurants.

Edward c. Maguire, Labor Relations Counsel to the Fair1 announced

that letters or approval for the granting of visas to 595 nationals or

the five countries have been issued with the consent or the Union.

American Consular Offices in the respective countries, under State

Department regulations, are required to grant visas on the presenta

tion or such letters.

The agreements signed also provided for procedures to be followed .

for the resolution of disputes that may arise. Any arbitration neces

sary for this will be conducted by the Honorable William O'Dwyer.

former mayor of the City of New York.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N. Y .C.

- more -

2/64·R3.

- 2 -

Attending the luncheon meeting at the Fair's Administration

Building were Suchil Kakar, N, Y. representative for the India

Pavilion; Ktyoshi Maletta, President of the Japanese Exhibitors Associa

tion; Coldualdo cortes~ Director of Restaurants for the Pavilion of

Spain; Marcel R. :OUriaux, President of Swiss Exhibits~ Inc .• , and John

Stern, Manager or the Tunisia Pavilion. Representing the union were

Julius Press, International vice president or the Hotel and Restaurant

Employees and Bartenders International Union who has been especially

assigned to oversee the World's Fair operation. Art Susi~ president,

and A. Specht, secretary-treasurer of Local 1000. All representatives

ot the foreign restaurants spoke briefly and expressed their gratifica

tion as to the agreements that had been reached and their appreciation

of the smoothness and speed of the handling.

Judge Maguire said indications are that more than 2~000 foreign

nationals will be employed in twenty-nine restaurants which will be

operated by the foreign exhibitors at the Fair. He also estimated

that domestic restaurant operators at the Fair will employ more than

10,000 American workers.

# # #

UNISPHENite Ot!UII

• NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

F'LUSHING 52. N.Y. • TELEPHONE ·AREA CODE 212 • WF 4·1964 • CABLE ADDREss''WORLDSFAIR"

PUCE THROUGH lJNOE .. STAHDINO

ROBERT MOSES PNISIDINT

-.t,__ .. 8--....

Mr. Edwin L. Weisl, Jr. 912 Fifth Avenue New York, New York

Dear Ed:

February 7, 1964

e)'

The attendance of the President at the Fair opening on April 22nd as the principal speaker seems on the basis of Mr. O'Donnell's last letter to have been resolved, and we must now assume that he is not coming. This leaves open only the question whether he will send a letter to be read by someone else representing him.

I take this opportunity to thank you again for all you have done and for your willingness to take time to bring about a different conclusion. It's too bad, but there it is. The Fair, like any other show, must go on.

Cordially,

-~--- ~~~------

President

RM:MR

75 CAYS TO OPENING DAY

PARENTS TEACHERS ASSOCIATION OF P.S.

THE FLUSHING MANOR SCHOOL

163·15 21st AVENUE, WHITESTONE 57, N. Y.

Henerable Paul ScreYane City Hall New York City-, N. Y.

Dear Sir:

February 8, 1964

We pretest the limitatien i~posed en the size ef schtol gr•ups, visiting the Fair, te twenty five soheel children and the teacher. Since most classes oer-sist t five children er more, the restric-

put en redu rates for cl~sses does net reflect a true price ef 25¢ pe ohild, as premised by the Worlds Fair Corporation nd as requested by the Mayor. We feel that these }_tr.a. · ahettld be ~n1• rged te thirty five oh a ta~oher, in order t• accemedate

•rity ef classes in the New Yerk City scheel system.

We seriously expect this letter to be taken inh bmediate oonsideratien, so that the existing situation can be remedied in the interest of all concerned.

Re speot1'ully,

~~~~ .Tane Cerde Cerrespending Secretary

Oepies tf this letter have been sent te

Mayer Rebert F. Wagner Henorable Seymour Beyers Honorable Marie Carielle Honorable Jeseph Medugne Henor~ble Robert Moses t.I. Star Jnarnal

New York World Telegram & Sun

..

UNISPHER£11 CIO&I

[I NE~ _ _y_ RK WORLD'S FAIR 1964-1965 CORPORATION

_),H'fERNAT NAL EXPOSITION AT FLUSHING MEADOW PARK

/FLUSHING 52. N.Y. • TELEPHONE -AREA CODE 212- WF 4-1964 • CABLE ADDRESS "WORLOSFAIR"

~~0; ~/

ROBERT MOSES

February 12, 1964

URGENT

MEMORANDUM TO PAUL SCREVANE

FROM ROBERT MOSES

I would like to see you soon.

Could you make it Monday breakfast at the Fair at 9 or 9:30 or Tuesday lunch?

Following are matters I want to take up:

1. Fair matters, including operung day ceremonies. Shea Stadium pre-Fair opening. Also proposed City Building ceremonies.

2. Hall of Science progress.

3. Post-Fair Park bills.

4. Arterial. Proposed Lower Manhattan solu-tion.

5. National Public Works meeting.

PRESIDENT

/P~·-;::;7-·---~--;z...------z...---~ President

RM:MR

-..!...- .. @--- 70 DAYS TO OPENING DAY

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733 THIRD AVENUE e NEW VORK

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You are interested in World's Fair 1964-65.

17,

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I think you will be interested in the story in the attached issue of Parade on pages 18 and 19.

This will go into more than 12,250,000 homes through 73 great newspapers all over the United States.

'Parade will also produce a special World•s Fair issue on April 5, 1964.

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THE LAST OF THE BIG WORLD'S FAIRS

I f you're among the 70 million Americans who will attend the 1964-5 World's Fair, take a good look

around. Its global wares and wonders go on view at Ne:v York City's Flushing Meadow Park next April 22. There will be an implausible array of futuristic structures sheltering exhibitions nf the earth's most dynamic skills, thrilling talents and irreplaceable treasures of painting and sculpture.

And the like of it may never be seen again. The photos on these pages depict the pre-opming

fair scene. Spikes, slabs, discs, bars, cones and a hundred other shapes that form parts of exhibit pavilions poke skyward. Twelve thousand workers scurry to finish nearly 150 buildings and fill them with stunning displays or service facilities. Some 60 countries, 24 .states and scores of industrial firms will strive to see that the world long remembers what they do here. In nearly every case, these figures surpass those of any previous exposition.

Officials arc calling it history's lir~t $1 hillion fair.

.\no few uf them can envision its being duplicated in the foreseeable future, because:

• It is unlikely lhat such an immense total investment could be attracted a second time. City, state and 'federal governments alone are spending nearly S I 75 million for various purposes. Exhibitors will add half a billion. Fair Controller Erwin Witt says the total expenditure is more than twice that of any previous world show.

• It's hard to imagine a fair of such magnitudl· an-ywhere but in New York City, with its l'Oill'l'ntrations of population, wealth and transportation links. ,\nd the fair's big, convenient site won't he available after 1965. Profits will be used for full development of Flushing l\leadow Park.

• Only a man like Fair President Rolx·rt i\lnst•s, master builder of bridges, expressways, power dams and parks, could cause such a Slll'Ctade to rise from bare ground. And onh· a !\loses could attract such a brilliant cabinet of generals, diplomats, l'ngincers, administrators and salestnl'n, each knowing his joh will evaporate after 196'i.

• The immensity of this fair and thl· JX'rst~.tsi\'l'ncss of its key rcpn·sentatin:s alone hurd price les~ cultural and historkal possessinm from the \'atkan. famous museums and national an·hi\'es.

TROUBLE AHEAD FOR 1967

An effort to organi1.c a world's fair for opt·ning in 1967 at Montreal alrcad\' h.1s rnwuntnl'll ~~·riou' dillkultics in such major art•as a' ~ite location .tnd top management.

"It will ne1·er he done again," in the lllll''JIII\ tK"al opinion of dnu~:htv William E. l'otll'r, th1· f.tir\ l'Xn utive \·ire-president and mnstnll'tion expnhtn .. 1 retired major general of thl' :\rrm Fngim·ns.

"Money-wist•, l'\'C dom· biggl'r things," Jcdares

18 ~

Potter, who's a brisk 58. "But I've never had a project of this great sin• on stll'h a small pin·e of land, and with no delay permitll'd ex~.:ept one l'aused by an act of God."

To make it truly a world evcnt and draw in the new high of 60 nations (the earlier Nl'l\' York cvimt drew 50 in 1939, fewer in its second year), Charll·s Poletti, nne-time New York governor who's the fair 1·il'e-president in chilrge of International Affairs and Exhibits, has had awesome obstacles to surmount.

"Ll'l's not forgl't we arc asking l'OUntrks to come here, pay Tl'llt for lilnd and put up their own buildings," Poll•lti exhorts. "\Vhat international fairs have en:r done this?

"With manv of the foreign exhibitors," Poletti relates, "it's bet·n push and push. We had to fight to get the original 1\lozart manuscripts from Vil•nna, the Dead Sea Snolls from Jordan. great paintinl,!s from the Prado."

WORLD TRAVELER

To sign up some 60 nations to exhibit in 4'i pa\·ilions, Poletti made several trips around the world.

GM, Ford, Chrysler and other industrial giants arc stri\'ing to outdo not only one another hut all prc1·ious world's fair exhibits. \Valt Disney-neatcd rides, 1·isual pre~entiltions of the past ami future, sckntifk demonstrations, films and man\' more unmmmon attractions arc bl'ing rcadit-d.

The block-square, S I 7 million l'nited States Pa\'ilion will bt• the most cxpensi\'e this nation has sponsored at an\' fair. For Commissioner Norman K. \Vinston, who ha' repn·M·ntcd the l' .S. at world's and world trade fair~ at Potnan, Zagreb, Vienna, Paris, Uru,sl'is and 1\loscow, "this is m1· gn•atest l·hallcnge."

Frnm the shon·s of the p.1rk's 1\!cadow Lakl', a wholl' l'ommunitl' of entertainment spel'lades will emit a melodious 'hol·k waH~. In tht· I I ,000-scat amphitfwatl'r, a l'<ISI of 2 'iO will pl·rforrn in \\'mulerti'orld. There'll he mmkal l'llllll'dy in Tl·xa,· l\lusir llall. John Hingling :\'nrth will stage '' cirC'us. In anotlll'r fair sector, skating ~tar Dirk Button "ill prrKlrll'e a million-dollar in· ~how.

Grcl'hound will prm ide surface tran~portation in ~00 >r·t:rialh dc~igncd 1 ehldt•s. Thirt1 thou-.md cmplml'l'~ will 'l'rll' f.lir 1 hitnrs. far mnn· than at am· l'arlil'r t•xpn,ition. ~lam· will staff thl' '~ t·.tting placn, ranging from pn·ttilit·d hot dog <;t,md~ to I,!OIHilll't rco;taur.rnts.

C.m ''" h ,, c,tt<ltlnmlc comhin;1tion of hrain~. 11 t',1lth, n·"ntn ,.,, impir.ttion, 11 il I .md i nh·rn.lt ion.tl tn npl'rati11n t'H'r hl'"t' a~ain?

l'mnt· m"H'r \!"''''· no11 7'i. H'nlltn·-. .tn ,m\\n·r 'Oh. tiH"n·'ll he othn 11orld\ Llir-.." lw '·II',

'" in~mg hi., 1 h.1ir .trmmd to sun 1'\' the ri,im: -.tnll tun·' oubidt• his 11 indow. "But it\ going to l>t· dillindt to do amthint: lik1• thi' ilgain."

by NEAL ASHBY

Ingenuity of fair exhibits is exemplified by these dinosaurs, authentically reproduced for Sinclair and already in their places.

Vast expanse of the exposition is seen in this aerial view. Bell System pavilion is under construction in the foreground.

Parade • Fob. 2, 1964

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One of the most scandalous and contempti~le of the

· con games being practiced today is growmg at an alarming rate. Its victims are the nation's 8,500.-

000 widows, who are heartlessly bilked out of sums nnging from a few dollars to a lifetime's savings by an ever-growing army of swindlers.

The sitUation has become so serious that postal inipectorl from all over the U.S. gathered recently behind closed doors in Washington to decide how to

.... th. tope wi lt. According to the Post Office Department, com-

plaints which in 1959 were in the huudreds today number way up In the thousands. And examination of the records shows that of the cases lilting the Iiles of the Special Senate Committee on Aging and the Federal Postal Inspection Service, more than 60 per

cent involve widows. sen. George A. Smathers (0., Fla.), Chairman of the Committee on Aging, estimates that widow-gyp· ping brings In some $100 million annually. "In many cases widows have been left with substantial amounts

__ of property1".says sen. Smathers, ''111ey can be easily

located, simply by reading the obituary pages. Because they are lonely and in need of affection-and have little if any business experience-they make an easy target for the wily con man."

Says Chief Postal Inspector H. B. Montague, ''The person who makes a practice of cheating widows is the lowest of the low and must be brought to justice."

There are. at least a thousand different ways of gypping widows. The funeral is hardly over before the first of the sharpies move in-usually tradesmen claiming that the deceased husband had ordered, and not paid for, a present for his wife, ranging from a piece of costume jewelry to an expensive fur coat. More virulent, however, are the long·term swindlers, who seizti on the widow's yearning for income or ~nJonshlp to cheat her over a period of years. · The molt extensive of their schctnes is the fraudulent "work at home" come-on. This swindle, which is also often directed at other lonely persons, usually begins with an enticing ad. "Are you interested in making from $8 to $20 a week?" it reads. "Work at home in your spare time. No selling."

The victim is often persuaded to buy an expensive piece of equipment, such as a sewing or knitting machine, with the promise that the product she turns out will be purchased by the company. But, on the pretext that the product does not meet the company's stand· ards, the finished articles are rejected. When she becomes disillusioned and wants to quit the whole thing, she finds that her contract has been sold to a finance company and she has to pay, without recourse.

PROFITS AI£ DIORMOUS For example, the Strick·Matador Corp. of Buffalo,

N. Y ., was charged by the Post Office Department with being the instigator of a nation-wide plot whereby lmltting machines, imported for about $40, were sold through dealers to widows and others for $550, including finance charges. Since purchasers realized little 01' nothiog from their investment, they were swindled out of more than $5 million.

The king of the work·at-home swindlers, before he was tripped up by postal inspectors, was Nels Irwin, operating out of Los Angeles. With the help of his 80-year-old stepfather and another associate, Irwin ertracted some $ 3 million from his victims.

While work-at-home schemes prey upon the widow with little income, the dance studio racket swindles the more prosperous. Widows by the hundreds arc waltzing and mamboing their way to the poorhouSt'.

They are sweet·talked, charmed and humbu~ed Into signing almost unbelievable agreements. Kenneth B. Wilson, president of the National Better Business Bureau, _Inc., cited the case of a 71-year-old widow

A heartless and growing

racket

WIDOW SWINDLING

by Margo Tupper

who mortgagt.'<l her home to make the final payment to a dance studio on a number of "lifetime" memberships totaling $3:!,000. She bought one membership while in a hospital with a knee injury which made it doubtful that she would ever walk again,lct alone dance.

Some dance studios even sponsor parties at the home of the widow, who pays all expenses. The real purpose of the party is to give dance instructors, who arc primarily salt•smen, a chance to induce her friends to become lifetime members with a promise of parties and companionship for the rest of their lives.

Widows also are setups for fraudulent land schemes. Land which is worthless or nearly so is often advertised as ideal for building homes. Widows who want to invest their savings in land for specula-

ti\'e purposes nr simply to build a home for them· selves all too frequently find themseh·es the owners _ of c:ostlv but useless property. The sale uf Florida real esta-te, which at high tide might be two feet under water, has become something of a national joke. Yet as rcccntl~· as September 1962, a real estate promotet was sentenced to eight years imprisonment for falsely ad\·ertising swamplands in the Florida E\•crglades as

desirable building sites. Today the land swindlers have moved their opera-

tions to the great Southwest, where millions of acres of arid desert land remain unsold. Walter F. Mondalc, Attorney General of Minnesota, told the Committee on Aging that widows and other elderly people are being sold lots "situated somewhere in the Arizona or Ne\·ada desert, miles from other communities and at a price which may run as high as 30 times the actual

value of the land." Other rackets in full swing arc medical quackery,

matrimonial clubs and phony charities. Cora Galenti Smith, self-styled "beauty scientist" of ·

Los Angeles, was found guilty last year on two counts of mail fraud regarding a facial rejuvenation process. Her "magic formula" was nothing more than a sttong solution of carbolic acid, and numerous victims, many of them widows, were permanently scarred and horribly disfigured.

Hilmer E. Barnes of Clarinda, Iowa, is now serving a 1 O·vear stretch for obtaining $16,000 from widows in 4 different states. Misrepresenting his familY bac~ground, financial condition, education and age, be induced women to correspond with him and agree to marry him. The indictment stated that Hames got the women to give him money as a '1oan" to establish a business or through blackmail, by threatening them with pictures which had supposedly been taken in compromising situations.

CHECKS FOR TH£ 'DISABLED'

Last July, a wealthy widow of Delaplane, Va., was fleeced out of $31 ,000 by 2 men claiming to repre· sent a fictitious organil.ation for disabled Korean War \'etcrans. After donating $6,000 she was prevailed upon a few days later to write a check for $12,500 for construction of a building in which to rehabilitate \'eterans. Soon aft'er cashing that check the con men phoned the widow and told her they had spilled ink on it and asked her to send them another. She did so, but her chauffeur became suspicious and called bank officials. They called the police and the men were arrested.. All the widow got ·out of the deal was a bronze statue inscribed, "From the Boys."

To protect against such cases of mail fraud, the Post Office Department is seeking strengthened laws. It is augmenting its staff of 75 inspectors with 25 more, who will concentrate exclusively on mail frauds involving widows.

Une major difficulty is getting swmdle<l pe~sons to co-operate in prosecution. 'Widows scream to high heaven. about a fraud involving a few dollars, but it is most difficult to get them to testify when thousands of dollars are at stake,'' says William F. Callahan; Director of the Mail Fraud Investigations Division of the U.S. Post Office. "It's largely a matter of pride and fear that ridicule at having been taken· for a sucker will ruin their community standing."

Mr. Callahan gives this advice to widows: "If JOU feel that you have been a victim of a swindle, have lost money or property through deceit, always consider whether the mails have been used In any way as part of the deal. If letters or post cards were used, if any correspondence took place between you and the other person or firm, the federal mail fraud )Jw may have been violated and the government will investigate. Bring all details to the attention of your postmaster who will contact the postal inspector for you."

llME lO OUIT

11y Courtney Dunkel ANECDOTE OF THE WEEK

• Bob Hope was asked recently if be planned to vote for George Murphy, the ex-actor and hoofer who'd like to be the Republican U. S. Senator from California. "All I can say," cracked Hope, "is that like everybody else in the country, 111 read the papers, hear all the campaign speeches, listen to all the promises--then 111 draw my own confusions." •

Leadership of fair organization is provided by Robert Moses, 75, famed builder of public im· provements, speaking above.

Symbol of the 1964-5 World's Fair is the Unisphere, provided by U.S. Steel Corp. Beneath the

huge globe, construction men confer over plans.

The brains of some of New York

City's most successful executives are utilized in the fair's executive committee, shown hearing presentation.

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Proved By MedicaiTeats: Patients diagnosed with iron-deficiency frequently were pale, nervous, irritable and easily tired. After patients took GERITOL daily, doctors re· ported definite clinical improvemeri::.

So when you feel tired, check with your doctor, and if iron-poor blood is your problem, take fast· acting GERJTOL e1·ery Jay. You'll feel stronger fast-in just 7 days or your money back from GERITOL.

• Due to iron-deficiency.

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18

I THE BIG RISE IN

e I WIDOW-SWINDLING

AN IMPORTANT ~---------------------- MESSAGE FROM

Qtbe .iami Heral~ MRS. SARGENT SHRIVER

"\\'alter Scott's

Personality Parade Want the facts? Want to spike rumors? Want to learn the truth about prominent personalities? Write Walter Scott, PARADE, 733 Third Ave., New York 17, N.Y. Your full name will be used unless otherwise requested. Volume of mail received makes personal replies impossible:

Q. Wlao t.OtJa tits Secret Service ogml in clwrge of

1M Kmnedtl trip llarough DallMP Where CDGI he ~Meta Pretldftt Kenned!l toa1 slaotP-J.K..M., Madi

.,..,WM. A. Agent Roy Kellerman was riding in the right front seat of the President's car when Kennedy was shot.

Q. How much mon6f1 luul l1ae film Lawrence of Arabia lfi4Uk to dateP-Vi Fromme, Tenafly, N.J. A. Approximately $14,000,000, which is what It

cost to make.

Q. ffHI heard tMI Peter Lawford's wife, Pot, will dftxm:e him to tiiGITfl Porfirio Rubiroaa. An!l trulla lo llllllllorri1'-B.R., WGIIaington, D.C. A. None.

Q. Winllon Chtn'Chfll, who wrote a best-seller, The Crisis, in 1901-is he the tome Winlfon Churchill of World War ll fameP-Fiorence Somon, Chicago, Ill. A. No, the Winston Chwchill who wrote The Crisis was an American, raised in St. Louis, who attended the Naval Academy at Annapolis, subSequently wrote

several historical novels.

Q. Wla, wa /aclc Webb, in charge of TV Ill W amer Brotlum, fired tJnd npltJced by /tzelc Warner's IOftoifl.laW, Bill Orr p -V. Flnaing, BurbtJnk,Colif, A. Warner, an extremely difficult man to work for, was dissatisfied with Webb's record. Warner Brothers

is a studio with a long history of nepotism.

Q, How old il Pope PoulP-Ann Glenn, Zanemille,

Oldo. A. He is 66.

Q. Mme. Nlau of Soulla

Vietnam toa1 one of the richelf ladiet in that coun

try. Did sits ever get her fortune outP - Ed Swin· nerton, KaiiiiJI City, l<tm. A. No. Most of her multimillion-dollar fortune was in real estate which was confiscated by the new military regime.

Q. llow old is President /olamon's wife, and il it true that sits seetetly buys her dre/lles in PariiP -Bertha Franklin, Laurel, Miss. A. 1\lrs. Johnson is 51, buys her clothes domesti

cally.

Q. How much is Eddie Fillaer'a 11oog from his mor· rioge to Liz Taylor?-Roy Dino, Lm Vegas, Nev. A. At least a million; more if Cleopatra is a rousing

success.

Q. W tJIJ the John Birch Society in faoor of impeaching the late President K.ennedy?-E.J.F., Salem,

Ma~~.

A. In the December 1963 issue of Arnerican Opinion, a monthly magazine published by the John Birch Society, an article by Charles Tansil asserted that President Kennedy should have been Impeached for proposing a disarmament program to the United Na

tions.

Q. Who said, "A rich man and his daughter are soon

parted"P-Clarence Enfield, Denuer, Colo.

President and Publisher, Arthur H. Motley Editor, Jess Gorkin

A. Frank Hubbard, American newspaper humorist

(1868-1930).

Q. Who devised l1ae first Cf'OIIWOrd puu in tlw U.S.?-/an Feldman, Philadelphia, Po. A. Credit is generally given to Arthur Wynne, m editor of the N.Y. World in 1913.

Q. Why does Mamie Eisenhawer alwap go welf cia prifltJie railroad carP - Heflr!l Tinney,

Urbana,IU. A. The former First Lady does not like to 8y.

Q. I saw Geor,;e Hamilton in lhe movie ~n of Act One, and l1e is awful. Who is respormble for lliring this babyP-Bernard G., Miami, Fla.

A. He was hired for Act One by Dore Schary.

Q. In how manylfafes ore citiunl under t1w age of 21 aUowed to voteP-Claire Allen, Du Moina, lOWtJ, A. In 4: Georgia and Kentucky, where the voting age

is 18; Alaska, 19; and Hawaii, 20.

Q. How long hoB Fidel Castro been in fiOIDB' Ia CubaP-D. N. /ones, Wheeling, W. Va.

A. Five years.

Q. Is JiU St. John pub~ ity.crazy p ft that wltJ IM'a been dating Bob!/ Pigrllltari, Frank Sinatra and lite relf of tlatJt crowdP-Sal Douglat, Baltimore, Md. A. Miss St. John is not publicity-shy, likes male

company.

Parade THE SUNDAY

NEWSPAPER MAGAZINE

• Managing Editor, EDWIN KIESTER, JR. • Art Director, ANTHONY LA ROTONDA

Associate Editors: NEAL ASHBY, MARIANNA HASSOL, JANET WAGNER, FRED WARSHOFSKY

Assistant Art Director, CHARLES VOLPE Assistant to the Editor, MARION LONG

Women's Editor, ROSALIND MASSOW Home Economics, DEMETRIA TAYWB Fashi011, VIRGINIA POPE

Washingtan Bureau: JAL'K ANDERSON, FRED BLUMENTHAL, OPAL GINN FEBRUARY 2, 1964

•

West Coast Bureau: LLOYD SHEARER Cartoon Editor, LAWRENCE LAiuAR

© I?64,l'arade Publicationo, Joe., 7B Third Ave., New York 17, N.Y: All rid>ll reservoo under lntenutional and Pan American ( opyr1~ht Conventions. Reproduclloo In whole or an part of any arlldc w&tllout permmion is prohibited. PAIIAD•®; Marea Rt~ .

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NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

FLUSHING 52. N.Y. • TELEPHONE· AREA Coo£ 212 • WF 4·19 64 CABLE ADDRESS "WORLOSFAIR"

PEACE THROUGH UNO(RSTANOINO February 13, 1964

Commissioner Newbold Morris The City of New York Department of Parks Arsenal 64th Street & Fifth Avenue Central Park New York 21, N.Y.

Dear Newbold:


I have your letter of January 24th in regard to the dedication of the City exhibits at the Fair.

A pre-Fair opening won't work for a number of reasons. A dedication ceremony on Opening Day would be lost and get very poor press coverage and be almost impossible to control.

We, therefore, suggest that the Saturday or Sunday after Opening Day would be best. This would not prevent your being open to the public from Opening Day on.

We believe you should have your ceremony at about noon followed by luncheon. I have asked Murray Davis to talk to you about this. Murray will be in touch with our other boys.

Cordially, ,

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President

cc: Han. Paul R. Screvane

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C...\:.:U:L. M. \"/:UTE orr.:teicn ~.~/.:~rr<:rt.\r-.-ctr e~~ ormATION

The Honorable Robert Moses President New York VJ o:cld' s Fair 1964-1965 Corporation Flushing lv~e2.dow Park P. 0. Box 1964 Flushing 52, New York

Dear Bob:

c:·l/.r:t=s :;. STARKE tll~!:c<o:t oP' nccn:AnoN

I am writing to get your views on the dedication of the City Exhibits at the Fair. I don't want to :make plans without malr..ing sure any cerenonies we would have would not conflict with the day's schedule. We would o:::v.:oc:.sly like to have you speak when we turn the atte:1tion of the people to tile Scale Model, Dick Button's Ice Show, the Triborough Bridge and Tt::-:r:.el Au~hority's Exhibit and the "Showcase- Dis;Jlays of the Musec;.ms a:1cl other Institutions."

I would thin.!{ any time in the afternoon would be fine for the New Yo::-.:~ City Wo:-ld's Fair Commission. I suppose the Governor. will be opecin; tile State Exhibit on that day.

I£ you will give me your reaction to this suggestion, I will prepa::-z a d:':::.£t c£ a letter so that the Nmyor mi<;·::t i:wite t:C.e President of tie "U:::!.~ed States to stop in if his pla:1s wo~ld pe:r~1it it.

Very sincerely yours,

Commissioner

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PROPOSED ZOOlOGICAL GARDEN

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· : · .. The ~pansion of the Queens Botanical Garden into a Zoological and Botanical G~den · · · '~utUQed in the recent report entitled "Flushing Meadow and Beyond....:.Prelimitiary Report · · P,roposed Post World's Fair Program." . . . . · .

. · , ·... .... .·· . · this supplementary report gives further detail about the future plan and administration <;, of the Garden, and is interesting primarily to the people of Queens since, as distinguished

.. ft()l:i:l the Hall of Science, this is a borough rather than a City-wide institution al~ough it will · ·.: -b,e visited by people from the entire metropolitan area. . ' · · · _ _ . · ... -·. ·. The proposal is to enlarge.the Botanical Garden Society, increase its trustees and mem

>• bership,Iook to the Society, inconjunction with the Department of Parks, to run the Zoo and ·.·-·· ... -.. _ tothe·New York Zoological Society for advice.in planning it. ·

·· · .··I believe that a sufficient Fair balance will be available to provide the .first $tage of:an . attractive zoo for small animals which can later be expanded.

. . . We have reviewed the conventional design of a small, compact, walled, barred and . < ·caged zoo as against a modern, more or less open one with moats, etc., as recommended by our. • ~11$\iltant Fairfield Osborn, and concluded that Mr. Osborn's concept should be adopted.

Major Clarke concurs in this conclusion. . . . . More than a quarter of a century has passed since public-spirited people, with the help of the then City Park Commissioner and the 1939-1940 Fair, built "Gardens on Patade." We · promised then somehow to keep the Gardens going until a permanent plan could be assured.

'·This was done. The 1964-1965 Fair management moved "Gardens on Parade" to the Kissena · C:Orridort and here it has a home and a great future, with the Zoo, for which Queens has waited so long, added.

ROBERT MOSES President

QUEENS BOTANICAL

GARDEN

SITE OF EXISTING QUEENS BOT AN!CAL GARDEN AND PROPOSED ZOOLOGICAL GARDEN

BARRETT PARK ZOO BOROUGH OF RICHMOND

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• MARIO J, CARIELLO PRUIDIIIT

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One of the most fascinating as well as beneficial aspects of the great park development planned for Flushing Meadow Park and its Corridor environs following the close of the World's Fair, is the proposal to have a Queens Zoo opened to the public in the spring of 1967.

Such a park and recreational facility, the first of its kind to serve Queens' almost two million residents, will be of inestimable benefit, particularly to our hundreds of thousands of children. It no longer will be necessary for parents and classroom teachers to make the long trek to the Central Park Zoo in Manhattan, or even further to the Bronx Zoo in the upper

reaches of our City. Thus the basic human desire in both children and adults to have companionship with

our myriad friends in the animal kingdom may be met within the confines of our own borough and as part of the unparalleled park development that is planned by World's Fair and our Park Department officials to serve the recreational needs of our people.

It is wise planning indeed to locate the Queens Zoo immediately east of Lawrence Street and adjoining the enlarged Queens Botanical Gardens. Knowledgeable people from the New York Zoological Society and the Department of Parks, I am sure, will give such assistance as they can in developing for Queens the finest and most modern facility of its kind in the

country. Plans are going forward for reconstituting and strengthening of the Queens Zoological

and Botanical Gardens Society so that the strongest community leadership possible may be

given this joint enterprise. The comprehensive and breath-taking plan for developing "Flushing Meadow and

Beyond," as announced by President Robert Moses of the World's Fair, encompasses a vast chain park system for Queens of 2,816 acres. He has reminded us again that following the 1939-1940 Fair, there was never enough City money to finish more than a fraction of Flushing Meadow Park. In the meantime, Queens has grown and the demand for a continuous park system running along the terminal moraine or ridge and crossing the Meadows has become

urgent. "In Queens," Moses has said, "we have the finest remaining opportunity and, God

willing, shall perhaps have the means to seize it so chat the recreation system in chis, the very heart of the City, will become the ultimate residuary legatee of a second and financially

successful World's Fair." It will be a great day for the people of Queens when, in the spring of 1967, they will

have their own Zoo.

M 0 J. CARIELLO

President, Borottgh of Queens

NEWBOLD MORRIS COIIIIIUIOIID

The con botanical gardc facilities be ex element in the approve. For n way to correct 1

The creation of will immeasun ough and brin~

Many ill residue of the 1

The Que its activities to i land originally s and will enhanc exhibits both be area to plant reJ underbrush. Ow able personnel ~ Society. It is ow it is our sincere J

and cultural enj<

THE CITY OF NEW YORK DEPARTMENT OF PARKS

.......... The construction of the World's Fair has already resulted in the development of a fine . bOranicalgarden in Kissena Corridor Park. The proposal of Mr. Moses that its scope and

' .~. facilities be expanded to create a Queens Zoological and Botanical Garden, as an .important ·.· ... element in the Post Fair park improvement program, is one that I welcome and heartily

approve. For many years the Parks Department and the people of Queens have sought (Qr a way to correct a situation in which Queens has been the only borough lacking a zoo of its own. The creation of a Queens center for the study and enjoyment of living plants, birds and animals will immeasurably strengthen and enlarge the cultural and recreational resources of the bor·

·. · ough. and bring new vitality and attractiveness to one of the most important areas of the City. Many improvements are coming because the World's Fair has accelerated them. The

· residue of the Fair will provide much pleasure and beauty for the Borough of Queens.

NEWBOLD MORRIS Commissioner

Queens Botanical Garden Society

.. The Queens Botanical Garden Society greets with enthusiasm the prospect of expanding its activities to include a zoo to be located adjacent to the established garden on part of the land originally set aside for an arboretum. The proposed zoo will provide a facility long desired ·and· will enhance the existing garden by providing in one easily accessible area outstanding exhibits both botanical and zoological. There is still ample room in the remaining arboretUm area to plant representative trees and develop a park of sunny vistas and shaded glens free of underbrush. Our Society is fortunate to be the beneficiary of such experienced and knowledge· able personnel as are available from the Department of Parks and the New York Zoological Society. It is our conviction that our Garden and Zoo will be welcomed with enthusiasm, and it is our sincere hope that in the years to come we shall contribute substantially to the physical and cultural enjoyment of the people of the City of New York.

POST FAIR PLAl"\J

QUEENS ZOOLOGICAL GARDEN

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CONSULTANTS' REPORT

The Queens Botanical Garden had its beginning immediately following the New York World's Fair of 1939-1940. It occupied an area developed during that fair known as "Gardens on Parade" situated at the northeast corner of the fairgrounds along the Flushing River. This area, redeveloped following the closing of the fair in 1940, was maintained by the Queens Botanical Garden Society until 1961.

In 1961, the President of the World's Fair 1964-1~65 Corporation, Mr. Robert Moses, announced that the Corporation proposed to relocate the Botanical Garden on park lands under lease by the Fair Corporation in the Kissena Corridor in the area bounded by Main Street on the east, by Elder A venue on the south, by Lawrence Street on the west and by Blossom, Crommelin and Dahlia A venues on the north. This area, owned by the City and under the jurisdiction of the Department of Parks, had been a dump until some time in 1960. The Department of Parks and the Queens Botanical Garden Society agreed to the use of this plot of ground, consisting of thirty-five and one-half acres, for the new location of the Botanical Garden.

In February 1961, an Act was introduced in the New York State Legislature, "To amend the administrative code of the City of New York, in respect to the maintenance of a botanical garden." The Act permitted the Commissioner of Parks to enter into an agreement with the New York World's Fair 1964-1965 Corporation and the Queens Botanical Garden Society for the operation and maintenance by the Society of a botanical garden and arboretum in Kissena Corridor Park. Upon the completion of construction of the garden and arboretum, the City is authorized annually, in its discretion, to appropriate a sum for the maintenance and support of the garden and arboretum. This bill was signed by the Governor.

The area between Lawrence and Main Streets was divided into two parts; ten and onehalf acres west of Main Street was designated as the botanical garden and the remaining twenty-five acres was designated as the arboretum. An existing playground, situated on the high ground along Elder Avenue, is not included in the designated area.

A general plan and contract drawings were prepared for the garden and arboretum areas and one million of the appropriation of twenty-four million dollars made by the City to the Fair Corporation for permanent park improvements on park lands under lease to the Fair Corporation was set apart to defray the cost. This accomplished all grading, drainage, an administration building and other development including lighting, the construction of paths, fences and an automobile parking space for more than ninety automobiles. A pedestrian overpass over Lawrence Street was constructed also to afford a suitable access between the main area of the Fair and the Botanical Garden.

The development of the area was speeded by the placement of so-called unsuitable material-meaning soil unsuitable for highway construction but not as subgrade material for the Botanical Garden area. More than 14 5 ,000 cubic yards of fill was placed in order to bring the area up to subgrade; most of this was surplus from expressway construction in the vicinity.

The work of construction is substantially completed, except the installation of lighting; the estimated cost of construction exceeded the one million dollars originally estimated. With the addition of lighting, the total cost will be approximately $1,125,000.

In the fall of 1962, Mr. Moses suggested that the westerly portion of the area between Lawrence Street and Main Street, comprising approximately eleven acres, might be used for a Zoological Garden. Borough President Cariello strongly supported this proposal. The Borough of Queens should have a Zoological Garden as it is the only one of the five boroughs without a zoo of any kind. Of the four borough zoos, the one in the borough of the Bronx, under the jurisdiction of the New York Zoological Society, is one of the largest and most distinguished zoos in the world and, as such, is of national and international interest. The zoos in the other boroughs are comparable in area to this one now proposed for Queens.

The preliminary plan prepared for this zoo, shown on page 10, delineates the Zoological Garden which includes in the first stage, in addition to the general development, the construction of an administration building and one section of a maintenance building together with parking fields with a capacity of about 140 cars, pedestrian walks and appropriate landscaping. The ultimate development of the Zoological Garden outlined in the plan will add a cafeteria and the additional section of the maintenance building. This is only a preliminary study and more detailed analysis will show that many modifications must be made before the adoption of the final plan. Much has been learned about the layout and arrangement of small zoos since the zoos in Central Park, Manhattan; Prospect Park in Brooklyn and Barrett Park in Staten Island were constructed in the 1930's. The first two named are operated by the Department of Parks whereas the Staten Island Zoo is operated by the Staten Island Zoological Society. The general arrangement of the proposed Queens Zoological Garden will reflect the most recent studies made by members of the staff of the New York Zoological Society and the Department of Parks. A more open zoo with the illusion of freedom for animals, rather than the conventional compact, walled and caged type will enable the people to view the animals as if they were in their natural surroundings.

Those chiefly concerned with the planning of the Queens Zoological Garden have already held meetings with Dr. Fairfield Osborn, President of the New York Zoological Society. Members of the staff of the New York Zoological Society will be available as consultants as approved by the Fair Corporation and the Queens Society to advise upon the kinds of animals that would be appropriate to acquire for the Zoological Garden, as well as to advise on the manner in which the exhibits should be planned in order that they might represent the latest thoughts on how best to show animals to the public. The continuing aid of the Department of Parks is essential in the preparation of the final plans to draw upon the experience gained in operating the other smaller zoos. The advice of both the Department of Parks and the New York Zoological Society should be sought also in recruiting and selecting the director and staff for the Zoological Garden operation and in preparing the maintenance and operating budgets. It is, after all, not simply the amassing of various species of animals which makes a zoological park of value, but the way the collection is interpreted for zoo visitors. It is this factor that sets apart a distinguished zoological park from a menagerie or a circus.

The following outlines the procedures required for the establishment of the Zoological Garden:

Amendmem of the 1961 Act of the New York State Legislature to provide that the Commissioner of Parks may enter into an agreement with the Society for the operation and maintenance of a zoological garden.

Amendment to the Society's certificate of incorporation to include a zoological garden within its purposes and w change the name of the Society to "The Queens Zoological and Botanical Gardens Society, Inc."

exhibitions of plants, flowers, shrubs and trees and such zoo and such other projects as it shall deem proper for the purposes of a botanical garden, arboretum and zoo conducted within the proper objectives of the Society."

FIFI'H: The second sentence of Article FIFTH of the Agreement is hereby revised to read in its entirety as follows:

"The Society shall also provide such seeds, seedlings, unplanted stock and other horticul· tural and zoological supplies as it shall deem necessary for the project and such items shall remain its property."

SIXTH: The last sentence of Article FIFTH of the Agreement is hereby revised to read in its entirety as follows:

"So long as the Society is entrusted with the control and management of the premises, the Society shall not remove any of the plants, flowers, shrubs, trees or collections growing thereon or animals exhibited thereat for exhibition elsewhere or for any other reason without the consent of the Commissioner, but the Society shall have the right to improve its botanical collections by the exchange of specimens and also by the sale of specimens not needed for exhibition; but all moneys derived from such sale or exchange shall be used only for the purposes of maintaining or improving the botanical garden, the arboretum or the zoo."

SEVENTH: The first sentence of Article SIXTH of the Agreement is hereby revised to read in its entirety as follows:

"The City shall annually provide to the Society, by appropriations, such sums as may be deemed proper for the maintenance and care by the Society of the building and other improvements provided by the Fair Corporation and/ or the City of New York or otherwise made from time to time in connection with the botanical garden, arboretum or zoo and the plants, flowers, shrubs, trees, displays, collections and animals maintained by the Society; but the appropriations to be provided by the City for such purposes for the fiscal year commencing July 1, 1962 shall not exceed $92,000."

EIGHTH: It is expressly understood and agreed that the zoo shall be the property of the City of New York and shall not be the property of the Society.

NINTH: The Society agrees promptly to change its corporate name to Queens Zoological and Botanical Gardens Society, Inc. and to continue to use such name during the period of the Agreement. The facilities operated and maintained by the Society pursuant to the Agreement shall be known as and bear the name "Queens Zoological and Botanical Gardens."

TENTH: As herein and hereby modified and amended, all of the terms and conditions of the Agreement, dated February 1, 1963, are in all respects ratified and confirmed and shall be and remain in full force and effect.

IN WITNESS WHEREOF, the parties hereto have caused these presents to be signed and sealed the day and year first above written.

NEWBOLD MoRRIS As Commissioner of Parks of the City of New York

By .............................. (L.S.)

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

By .............................. (L.S.) President

QUEENS BOTANICAL GARDEN SociETY, INC.

By .............................. (L.S.) President

QUEENS ZOOLOGICAL AND BOTANICAL GARDENS Annual Maintenance and Operation Budget

Botanical Garden and Arboretum Personnel . . . . . . . . . . . . . . · . · · · · · Maintenance, Supplies, Educational Program, Plant Material, etc.

Total ...

Zoo, Post Fair Personnel . . . . . . . . . . . . . . . . . . Maintenance and Supplies, including animal care and food

Total

Zoo, Ultimate Development Personnel . . . . . . . . . . . . . . . . . . . Maintenance and Supplies, including animal care and food .

Total .

$130,000 45,000

$175,000

$100,000 40,000

$140,000

$180,000 100,000

$280,000

The above Maintenance and Operation Costs are estimated on the basis of similar operations of the Central Park Zoo, Prospect Park Zoo, Barrett Park Zoo and the Queens Botanical Garden.

It is estimated that the Queens Zoological and Botanical Gardens Society will be able to con· tribute 1 0% to 15 % of Maintenance and Operation Costs.

PROSPECT PARK ZOO BOROUGH OF BROOKLYN

> .· QUEENS BOTANICAL GARDEN SOCIETY, INC.

•· ··. CHA.LESG. MI!YBR, Pr~sitlent · · ~$r0.\lt W~uH, Chamntm, Botn'tl of Directors

· '· · · }UUUS t SIEBBR'J;', Vies Chllitmtltl, Botlftl ofDirector.r . jERROLD E. GSRTZ, Treasurer

· · · . : NORMAN N. NEWHOUSE, Honoraty V~e. Prss;tlenl · · .DR. JOHN THEOBALD, Hon.orary Vice President .

NEW YORK WORLD'S FAIR 1964·1965 CORPORATION

· :·'tHOMAS J. DEEGAN ,JR., Chaifman ·· .. ·· R,QQRT Mosss, President ·; RAI.Pti.J ~UNCHE

ED,wARD R CAvANAGH, Ja . . . ' loU B.. CRANDALL . J~MESJ. DELANEY . Jo~N Et.LlOTI', Sa • . . ]JUNARJ) F. GIMBEL

:WALLACE K. HARRISON . ' : Mat ALbERT D. LASKER .

. ysaYB.Ev; UuRsNcs J. McGINLEY, S.J.

. ARTHUR H; M6Tl.J!y . :iltQi~ c. PATrBRSONj JR •

. OiARLI!S POLifn'l "·.· ·WiLtlAME •. ParrBR

.. cHAltLBS RPREUSSB SAMPBL tRosi!NMAN

. PAUL R;ScMVANB Dli RALPH w. SacKMAN GEORGE E. SPARGO LANDON K~ THORNE, Sa.

CBNTB.AL PARK ZOO BOllOUGH OP MANHATTAN

COUNSEL

CHARLES R PRBUSSB jOHN V. THORNTON

CONSULTANTS

W. EARLE ANDREWS GILMORE D. CLARKE THOMAS P. FARRELL RoBERT G. McCuLLOUGH · A •. I<. MoRGAN VIRGINIA CoNNER MOSELEY FAIRFIELD OsBORN SIDNEY M. SHAPIRO

Amendment of the agreement between the Society, the Fair Corporation and the City of New York to provide for operation and maintenance of the zoological garden by the Society.

The certificate of incorporation and the by·laws of the Society should also be amended to reflect its new purposes and also a change in the number and composition of its board of directors. The reconstituted board of directors should include people with the desire and ability to raise funds and those with technical knowledge concerning zoological matters while still making use of the experience and skills of the present board. An Executive Committee of the board and a Finance Committee, composed of members of the board, should be established with appropriate powers.

Conceived as a result of the 1939-1940 New York World's Fair, the Queens Botanical Garden has, and now the Zoological Garden will have been given increased stature and improved facilities as the result of the 1964-1965 World's Fair. Situated in a densely populated area, the Queens Zoological and Botanical Gardens are easily accessible by public transportation and by car via Grand Central Parkway, Long Island Expressway, VanWyck Expressway Extension and Northern Boulevard. The proposed pedestrian and bicycle paths bridging the intervening streets to forge a chain of parks from Flushing Meadow to Alley Park will make the Gardens more readily accessible to those who reside around the periphery.

An amount of $1,200,000 will be allocated from Fair profits, if available, to construct, among other projects, the first unit of the Queens Zoological Garden in the Post Fair period. This proposed project has the approval of Mario ]. Cariello, President of the Borough of Queens; Newbold Morris, Commissioner of Parks; and Robert Moses, President of the New York World's Fair 1964-1965 Corporation. It is estimated that the first stage of the Zoological Garden development, together with an administration building, the first section of the service building, automobile parking. paths and related landscape development may be constructed for this amount. This sum has been included in the budget for Post Fair development and is shown in the Preliminary Report on a Proposed Post World's Fair Program for Flushing Meadow and Beyond. The proposed New York State Enabling Legislation, together with these monies from the profits of the 1964-1965 World's Fair, will provide the nucleus from which the Queens Zoological and Botanical Gardens will grow and thus provide additional educational opportunities in the heart of this densely populated area in the City of New York.

ANDREWS & CLARK, INC.

CONSERVATION EDUCATION

RESEARCH

NEW YORK ZOOLOGICAL SOCIETY

The interest of people in zoological gardens is so universal that there is good reason for the establishment of a zoo in the Borough of Queens. Perhaps it is not generally recognized that some seventy million people visit the zoos in the United States each year.

The proposed zoo in Queens will not be a large one. However, this does not preclude its being beautiful and interesting and giving pleasure to many people. Great improvements in methods of keeping wild animals in captivity are taking place. These new methods add to the welfare of the animals and, at the same time, give visitors a better idea of how animals live in

their natural environment. Our organization is glad to be called upon to help in planning this new zoo where the

animals will be content and the public will find enjoyment.

FAIRFIELD OSBORN

President

AFRICAN PLAINS SECTION ZOOLOGICAL PARK BOROUGH OF THE BRONX

Proposed modification of the exisrins Queens Botanical Garden lesisla· tion to include operation and maintenance of a Zoolosical Garden.

Proposed modification of existing Botanical Garden Agree~ent between the City. of New York New York World's Fair 1964-1965 CorporatiOn and Queens Botantcal Garden ~iety, Inc. to include operation and maintenance of a Zoological Garden.

MODIFICATION OF AGREEMENT, made this day of 1964 between the City of New York hereinafter referred to as the CITY, acting by Newbold Morris as Commissioner of Parks, hereinafter referred to as the COMMISSIONER, New York World's Fair 1964-1965 Corporation, a non-profit membership corporation, organized and existing under the laws of the State of New York, hereinafter referred to as the FAIR CoRPORATION and Queens Botanical Garden Society, Inc., a non-profit membership corporation organized and existing under the laws of

the State of New York, hereinafter referred to as the SociETY, WITNESSETH:

WHEREAS, the Commissioner, the Fair Corporation and the Society did enter into an Agreement, hereinafter referred to as the AGREEMENT, dated February 1, 1963, pursuant to which the Society was granted a license to occupy certain premises within Kissena Corridor Park for the operation

and maintenance by the Society of a botanical garden and arboretum; and WHEREAS, said Agreement provided that the Commissioner may designate that certain areas

within Kissena Corridor Park may be used for the exhibition of animals or the maintenance of a zoo by the City of New York or by other lawfully authorized organizations; and

WHEREAS, the establishment of a zoo in Kissena Corridor Park is contemplated by the park

improvement program hereinafter referred to; and WHEREAS, the Fair Corporation, the Commissioner and the Society desire that in the event said

zoo is so established the Society shall be responsible for the operation and maintenance of same as an integral part of the botanical garden and arboretum being operated and maintained by the Society

pursuant to the Agreement.

Now, THEREFORE, in consideration of the premises and of the mutual covenants and agree

ments herein contained the parties do hereby agree as follows: FIRST: As hereinafter used in this Modification, the term "zoo" shall mean such zoo and related

facilities, including animals, cages, structures and equipment, as shall be established in Kissena Corridor Park as part of the park improvement program hereinafter in Article SECOND referred to.

SECOND: The Fair Corporation shall have the right to construct and establish the zoo upon the area occupied by the Society in accordance with the preliminary plan entitled Flushing Meadow and Beyond, Preliminary Report on a Proposed Post World's Fair Program, dated January 1, 1964, and in accordance with and subject to such revisions as shall be contained in final plans therefor, to be prepared by the Fair Corporation and approved by the Commissioner and the Board of Estimate of the City of New York. Said plans shall be subject to revision by the Fair Corporation, with the approval of the Commissioner and the said Board of Estimate, in accordance with the Agreement of Modification of Lease, amending the lease dated May 27, 1960 between the City of New York and the Fair Corporation, which has been executed or is proposed for execution between the City of New York and the

Fair Corporation. THIRD: The license granted to the Society by the Agreement also shall be deemed to and shall

include the right and obligation to occupy, operate and maintain the zoo. FoURTH: Article THIRD of the Agreement is hereby revised to read in its entirety as follows:

"As soon as practicable after the completion and equipment of said botanical garden by the Fair Corporation and/or the City of New York, the Society shall maintain the exhibition of plants, flowers, shrubs and trees, and the building and other features within the garden which will be provided by the Fair Corporation and/or the City, and the zoo when established, and shall continue to do so during the period of the World's Fair and until December 31, 1967 or such other date upon which the lease of the premises from the City to the Fair Corporation shall terminate and the Society, pursuant to this license, shall thereafter provide and maintain such

• ~-~ ~ y~ r)~~

New York World Telegram and Sun, 'I'u~ay, February 18, 1964

ALLAN KELLER

l1/ The Unfair Came

the New York World's rair as their chief target. These are the profegsional worriers, the doubting

Thomases, the anti-anything-other-people-want crowd and belittlers-a sorry tot that lives in a self-induced melancholia of failure.

Anyone listening to this fraternity of self-flagellators would believe the Fair will not open on time, that exhibits are not ready and that mllllons wlll go through the turnstiles Into a near vacuum where buildings are unfinished, roads un· paved and where there will be no food to eat.

I have' talked to many of these devotees of doom and have discovered that the worst moaru!rS know the least. People In Indiana and Virginia who have not been within hundreds of miles of New York are walling Cassandras. Others who Jive In Llnoleumville and Riverdale, Tottenville and Inwood are less certain of disaster. Residents of Queens, who see the fair grounds every day, are the least concerned.

A little Ignorance goes a long way. No one believes him· self a better expert on comdructlon than the man who flunked elementary algebra and can't nail up a shelf to hold paint buckets In the basement. Bob 1\toseH mnMt cry himself to sleep nights wl!ihlng he hall halt the talent these "expertM" think they posse!l!l.

I have been dodging crane booms, earth-movers and steel !-beams ever since the first plllngs were driven at Flushing Meadows. Few persons, other than employees who work there every day, have been on the Fair gro·llnds more often, and I have seen miracles that would h•ave World War II Sea-Bees bug-eyed.

A few short weelcs ago there was an open spare allotted to the Indonesian pavilion. One of your deep-thinkers fmm an accounting office or a corset factory would have 3Worn the building wQuld never be ready. Then trucks rolled up, roust· abouts unloaded great sections of pre·fabricated teak walls and flooring and workmen began bolting It Into place. The pavilion had been virtually finished in the South Sea islands, shipped here, and was put together as easily as a doll's house.

What the untrained sidewalk superintendent doesn't real· lze Is that driving piling, laying foundations and putting up heavy sterl framework Is what takes time. Most of that work has been !'Ompletrd for months. Modern pre·fab matl~rials, aluminum and glass panels and paint can be added In a few days.

On~ Friday afternoon visitors left the fair, driving past a huge acreage of wastPland, studded with abandoned equip· ment, empty tar barrels and other junk. It looked hopeless. But the next Monda~· morning when they returned the wastE>· land had hl'en transformed into a parking lot with crushttd stone laid under a smooth blacktop surfacing. Even concrete curbing was in place.

F.\'E>n nature has bl'f>n made a pnrtnE>r In the onward MJKh 14'1 l'llmpletion. Last Odolwr 1110,000 bulb~ were plantl'd thronl!'hout thl' grounds. A thousand ~hade tt?.e~ -large ~""''ll~h to pro\'ltle Hhade thl~ "ummer--wPre also "l't out. :'\tore arP still bt>ln~t plantPd. \\'hl"n the gate!OI open flower11 should oo blnomlnK and l'mpty lots will be soddl'd and green.

E\er:• clay Boh ;\loses and \Villlam E. Potter, executive vice pr<'~idrnt for <'onstruf'tion, gn 0\'1'1' progress reports made the ni~ht ht•fon•. If any structun·s or exhibits seem to be lagging tht'Y Ndrr m·rrtime anrl a specd·up.

ThP c·ity, whieh is h<~··king th!' Hall of SciE>nce, has done on!' of the wor,;t johs anrt that t'xhlhit. although complete on the out•;clP. may not ha\'i' p\·prything on display Imide. There are a fp\\' otlwr lo;;·jams hut :'>Jr,sr'i IS not worried.

:>lo onP ha• r\t'r nun:: thP label of Poll\'anna on me and marle it >tl<k, but I thtnk thr frichtr·:~erl Fiiberts should stop flapping th•·•r jaws Tlw fair ts going to bring millions of peoplr to town and t!le~··;-p :;oing to spend a lot of money. They wili gf't tlwir m•>nPy's worth at the Fair. New Yrn·k~t·s ought to quit ~narling at >Prnf'thing that u·i111lo thrm ~ll ;•nnrl

...... .DAILY,.& NEWSz:_:uf··7 .::: 120 Ent 414 Cf. Naw ro .. ·a Pltruoa Ntwa .. ,... Tel. MUrray Hill 2·1234

t,,..ru'i~::!',~ •• ~~·~. ye~,,~~·:~~Y~r::',.,~:r.,·sn~~o,~::;~!~"··;.:· :~:r,.11'!..~r •• ~~ 8c1"· :.•;,"::!ri, H•••~i tuh•rrlptloft rat•t p.r rear· UaiiJ U ~ ,,, t'tu&~ta f•JI 00 ltallp tmt ttun•11J U I 1:!1 C~&nl!h 1:111 $0; .Ar•a!l J~trre• lp~N:Ial Rtlu· [hlb' IIG 00 U•IIJ &ntt Aunr1u 114 ~!.

The AlttK"IalAd Pree11 '" entnl~1 u,•lu•••rl• to l.he urot fur rPbUhlh·•ttnn of all the lo~al oewe prtnted tn th11 o .. w.-.LJa~tt•r M wroll u all A P nrow1 •h•vatrhee ·

AFTER THE FAIR-WHAT? It may seem a bit premature to talk now about what

happens to the New York World's Fair 1964-65 site after the fair is over. The fair hasn't even begun yet, and w.m't

open until Apt·il 22. It ign't premature at all,

though, to diflcuss the future of the World's Fait· site-Flushing 1\Ieadow Park.

Placing the fair there has of cour~e made a great deal of landscaping and other improvement necessary. The park has acquit·ed such permanent structures as a heliport, an amphitheatre, the picturesque Unisphet·e. the Ne\v York City Building, the Hall of Science, and assorted pools and fountains.

Robert l\lose5 Further, the Wol'ld's Fair

Corp. is in flou!'ishing financial condition. At the enrl of 196!3, the group had taken in $55 million from various sources and spent :549 million.

Fair President Robert Moses and his colleagues are confident that the City of New York will be repaid the $24 million it has spent on permanent improvements in Flushing- :\Ieadow Park, and that "a substantial balance" will be available for further park improvementfl.

Acconlingly, :\loses & Co. are moving now to get control. if they can, of any fair profits, with a view to plowing them back into Flushing .Meadow Park and parks near it.

l\Iost attractive of the proposed additions, ag we see the matter, would be a zon abou~ a:i big as the one in Central Park, added to an expanded and improved Queens Botanical Garden.· ·

If the fair corporation is to can·y out these plans, enabling laws will have to be enacted by the Legislature, and various contracts with the cit.v revamped. .

We hope the 1964 Legislature will adopt the needed laws, with city action to follnw pr-omptly. If the fair does make profits, as it now ha:'! bt·igh t prospects of doin~. that money ought to be put to the best pos:iible use for the people of the wholt> city. These plans for Flushing- 'iVIeadow Park and park areas near l,w look like that best pus~ible use.

How about the-

70 MILLION VISITORS -whom the fait· is expected to entertain, amuse aJHl enlighten from first to last'! What provision is being made for their comfort while in the citv?

The he~t sing·lp endeavor un~ler thi:i head, we think, is the World'~ Fair· I!ou~ing- Bureau, set up by the Corl\'ention and Visitors Bureau at ;~o Rockefeller Plaz:1, Manh:•.tta!l;

phone ('!rete 7-0100. Accommodation Information

This ag'ency is signing- up hotels in agTeernPnl~ regarding g·ttar:mteed ratrs for fait· visitors,

and i.;; planned as a cll':tring-hou,;e for :1!1 mannet• of inform:ttion rt>g-arding hotl'l moms and other accommorlations.

It will perform a mudt needed service to millions of fait· Yi:~iturs, for one thing.

Fur another, the existence of this hureatl, with its list of recommended and reasonably priced acrommodations, should go a long way toward saving- pmspective fair· v!sitorg from fear of being- g-yp[ll'd in ~e'.\' York City, at least as n•g-ards places tu stay while here. _

All in all, it lnok~ as if the two upcoming- Worlcl';~ Fair years are going to he ver·y bright spots in New York histor~.

2/64-Rll

UNISPHERE Ct061

NEW YORK WORLD'S FAIR 1964- 65 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"

PE.AC£: THROUGH UNDERSTAND! NO ....,._......,.. .. @w..~ .......


Peter McDonnell Jerome Edelberg Joyce Martin

FOR IMMEDIATE RELEASE

- WF 4-6531 - WF 4-6541 - WF 4-6543


February 18, 1964

STATEMENT BY ROBERT MOSES

PRESIDENT OF THE NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

I note that this morning's Times has announced that the City

has ignored its birthday. Nothing could be further from the facts.

It was one of the most important reasons for the Fair, stressed in

every piece of legislation, at the hearing in Washington before the

President's Commission, which decided 1n favor of New York, in every

invitation to participate 1n the Fair, emphasized in the Fair's

commemorative three hundredth anniversary medal, in its flags, in

its programs, speeches and events, in the announcement or the

Olympic Trials and on scores of other occasions, and of course in

hundreds of articles by the press, magazines and over the air. There

is of course a special City exhibit in the City Building to be opened

with appropriate ceremony, but this is an incident in the celebration

of the 300th anniversary.

FROM: Wm. J. Donoghue Corporation 10 Columbus Circle, N.Y.C.

ROBERT MOSES

President

PtAC£ THAOUOH UNOEASTANDINO

~..- .. @--..

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

WORLD's F'JIIR, N.Y. 11380 ARP:A Cooe: 212- WF' 4-1954 CABLE WORLOSFAIR

ROBERT MOSES February 18, 1964 ~II Ell DENT

Miss Mary C. Dillon 30 North Salem Road Ridgefield, Connecticut

e~-1~ {I ~~~ (d/

Dear Miss Dillon:

Absolutely nothing doing.

Sincerely,

..----'7 ...... /~??~____.-z.

President

RM:amh

64 DAYS TO OPENING DAY

->

Mr.Robert Moses

~na~y C!. :bdf.,n 30 ~vo~th. ~a.l£.m .:./(oaJ

.:.f?dgt.jielJ, Cvmzecti::ut

D1recter of New York Worlds Fair Flushing,New York

Dear Sir:

February 16,1964

I am very much looking forward to going to the fair when

it opens in April as I know hundreds of other people are doing.

I'm sure it will turn out to be one of the greatest fairs in a

long time.

I am writing you to make a suggestion that I think would

be a wonderful addition to the fair.I wish that you would have

the Beatles come and sing some of their songs.! know this would

be appreciated by their many fans who were unable to get into

Carnegie Hall and the Ed Sullivan Show these past weeks.

I do hope very much that you will ask them and try to find

a place for them at the fair this year.Please write me and tell

me what you think of my idea.

Thankyou very much.

Sincerely yours,

fflcuyD&/.tJiJ

.._ ...

" ,

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.;

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•• .. .. ·''

...... \

·~ "' .... 4. ~· . •

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019&1

ll NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

tLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212 • WF" 4·1964 • CABLE AOOREss"WORLDSF"AIR"

PtACt THROUGH IJNDI:RSTANOING v·

February 2 , 196r1

1 I ~ R

Miss Eileen R. Pessoni Executive Secretary Office of the President

of the City Council City Hall New York, New York 10007

Dear Miss Pessoni:

~~~·v!v~ , ~~f~~

v~ . rr\ /

if

How about trying this for size? If Mr. Screvane approves, I can send it out on World's Fair stationery over my name, or he can send a letter over his signature, reporting what I have said here.

Yours truly,

MD/jt (Draft of letter att.)

'-L Ljp Murr~avis .~

~

-.r...- .. @) ...... -- DAYS TO OPENING DAY

DRAFT

Mr. Jerry Sachs 155 East 52nd Street New York, New York 10022

Dear Mr. Sachs:

The Honorable Paul R. Screvane has spoken to me about a

World's Fair pass for you when you come here to shoot pictures.

At the present time there are no passes for the World's Fair.

However, passes will be handled by the William J. Donoghue

organization, WF 4-6548. Ask for Jack Downey. Contact him

before you come to the Fair and I'm sure he will be able to

take care of your needs.

Yours truly

2/64-Rl2 UNISPHERE Ot861

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE- AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"

Pt .. CE THOIOUOH UNOEASTANDIHO __ , ~---

NEWS:

REFER INQUIRIES TO: Peter McDonnell - WF Jerome Edelberg - WF Joyce Martin - WF


\0 February 20, 1964

4-6531 4-6541 4 ... 6543

FOR RELEASE: MONDAY, FEBRUARY 24, 1964

NEW YORK WORLD'S FAIR, Feb. 24 ••• A graphic story of Ameri;gn .... catholic Education will be told in a 300-square foot display in the

~- ~ Hall of Education at the New York 1964-1965 World's Fair, opening

April 22. Archbishop John P. Cody, New Orleans, President-General

of the National catholic Educational Association, sponsoring agency,

made the announcement today following the winter meeting of the

NCEA's executive board in Washington.

The exhibit will portray the purpose of Catholic Education and

what Catholic schools are doing in contemporary American Education

to develop in students~ on every academic level, those qualities or

intellect necessary for the complete, well-rounded human being .•

Color slides and a taped narrative will be used to give a panoramic

view of Catholic Education to its modern American settings.

The exhibit is being developed under the direction of Rt.

Reverend Monsignor Frederick G. Hochwalt, Executive Secretary of the

National Catholic Educational Association, with contributions from

diocesan school offices, educational institutions and religious

orders.

Designed by Raymond Loewy-William Snaith, Inc., of New York

City, assisted by Barton-Gillet co. of Washington. the Catholic

Education Exhibit will be staffed by NCEA members.


(more)

I ..;

2/64-Rl2

Members or the Catholic Education Exhibit Advisory Council,

in charge ot planning tor the exhibit, include: Richard Cardinal

CUshing, Archbishop of Boston; Most Reverend John P. Cody,

Archbishop of New Orleans; Chairman Very Reverend Monsignor Bennett

Applegate, Superintendent of Schools, Columbus, Ohio; Right Reverend

Monsignor William E. McManus, Superintendent of Schools, Archdiocese

ot Chicago.

Also: Brother Bartholomew, C.F.X., xaverian Brothers

Provincialate, Boston, Mass.; Very Reverend Vincent C, Dore, O.P.,

President, Providence College; Very Reverend Monsignor Raymond P.

Rigney, Associate Superintendent of Schools, Archdiocese of New York.

Sister Margaret, s.N.D., President, Trinity College, Washington, D.O.,

J. Walter Kennedy, Stamford, Conn.; and George A. Pflaum, Jr.,

General Manager, George A. Pflaum, Publisher, Inc., Dayton, Ohio.

The Hall of Education, a multiple exhibitor pavilion, is the

first in any fair to be devoted exclusively to Education. It will

tell the story or American Education, its past, present and future.

Among its features will be interesting models of "The School ot

Tomorrow" and "The Community Center or the Future." Scientific and

industrial exhibits also will be included.

# # #

JULIUS C. C. EDELSTEIN ll:llltCUTIVIE AIIIITANT TO THIE MAYOR

Mon. Paul R. President The Council City Hall Nev1 York 7,

Dear Paul:

Screvare

N Y • .

CITY OF' NEW YORK OP'P'ICI!: OP' THE MAYOR

NEW YoRK 7, N.Y.

PErLSOIJAL

February 23, 19(4

Note the attached. Is there anything you can do to pive a fair vTi nd to the attached request? I feel uncomfortable about passing on such a "contract" since it comes through purely political channels. 1'>1oreover, the owner of the Champlain Company and the Interracial Press is Hich Cieplinski. There is nothing improper about the request--am. I certainly would not sug:,est any improper influence or effort be mnde to secure the granting of it. All I suggest is that it micht be brought to the attention of an appropriate official of the Horld • s Fair Corporation so that he rni.clrt give it uhatever consideration that it merits.

Sincerely yours,

--.,,t±c:-Juhus c. c. Edelstein

-

DES0Cf: ·TIC

ALL f:,~/:

HOTLL ~~·.

f'' '\":'"'' -: 1 '.i_ c.~

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'42ND S I· "· ~ [\ .,. I .

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MEMORANDUM

RE l9uli N. Y. Wut'l i 1 · F'dr

A!· you knaw1 Lhc ~·c:h've 1 i'irm. c,1· 'h:unpl,in .<\dvcr-ti:·iul: r,anpany o.nd 'l'he InterHacial Prl';._;,, uf /\Jn•orl ··1 n;_,v, bt_•,•n rend.· ting inun . .-,.·.tu·:,blt.: 't.: l:.L:.nce

1 without cam

pen;;ation, L' th· f\ll /un·~!·i··<>n. ,:o•_iJ"·il. 'l'l:lsir J.,_,y·,l:,.} ·;~.r"'l ,Jevotiun tw ow· cause1 and their luug cxpt>ri<_·n•·t-: in Lh,,· ,·tJl!J:i.·· U.t·ld, hLt•;,· enabh·d t.: i.,u ('a,rry on our work

with grv~tVT ca :~;e anu tJett.er rv .. :.Lt.·. I:, ·cJdit:.iunJ '-JE:!P' 1~ not for their hf:lpJ it would bav<~ br.··~n n ·•· .. '~try +'ur u. t.L: 11i · :·Ju, t •. U;m•ln~cL ur /t H·ric··tn i'oreie,'ll lan-guagf' f~nd At11..;.Lo-J ·1d. h n• 1;. Jc.''IJ''r. wtli. ·n 1\u·n.i..n uc· witu IWt·rle·l information.

For tlll' pH.;t, t"-'' y :r , :JJ: . .:r.pL.,i.n '!11d Int':'~·-i,.·, ·i·Ll 1:.:"·;., lJe•. r. t:·ying to obtain .3Cl!Ut: l')o;i !'!. :r. W •"l'1' f',iJ· ·,J·;er',i: Ln,~ : .. J' th·· ·.: publir·nJ;i. n ..

1 wbi ·h ~;erve a

lllLtrkct \..•1' :.'' nil.Li.uu ~>o:r ·n. Wfk·, f'or ,;·.·1,· :· .1 U•:w 'dl·J l'~r .·u.ltural, ::entimeatal, ·.•u. ,., .. , t O•·H. P:•l••-'1'. t.u:,t ·;cLfT tu "Uh•:ir etUni,· group:'.

\.fuil,· :lu...:opl:. ~n ·'" 1 ~nt•o: -f\': ·i:: l n " tw.·n ·.i'c'alin.,: •iireetly with :'vle,:c·r-o. Edward (T• .. j) [-,,,:y:~l ·,;11: .J. '!', ... I JJ~ttl ,Jf ih· ,r ',.J't' t•T T'hullllJ .Jll •:urnJ.X.tOy

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ag:::n ·:, :·. :· d'! '• · · L.•: , rw r·c·. ttl t. U.. ; ... iy ··- n 1. ,,_' Lh. ·ocnillb. In P.J. ... '· c:on Ut' t.,, Mr. j';oy•.tL1 Will~ _l.· mt. tlp•·r·;i ... ,r, )1;, ·;, ·· ·-: l:·,VUJ'C•bly_, :~n·! it ·-~.ppt.:iLl':' that he nnd /vlr. t-\L'!'•uu,.\:-d. b,.,; .. i · n ,.::".ppllu1, v:i'.h: Ur_;· t ,,·y watt·_r·. re:·L..ticn to the equitable ell ,•,riLuU. >ll · ,f· •·I ;,_·:·:,j . .L!J,> :.·u :.t.L ·t.J, hmwv·· ··, ': :··rt:i_,·,,mt'Ut: ,,f the World's Fair h;.,v •. · l,e•.·n ·q_,p ... "in,; .•tL~~ Lll ',J.·· j'Tl• t"cl :.:r~gli.:n l:,u,; 1 ·~'- pt·· L< .. th•: ., .... ·-·lud.on of tnt: J\mL r:. , .. ,z. J. 'r·· '.:i ·~d 1: u,.:•.~:, ,c,•: ,~l' ~ 1\.u,.;L . .. ,Jc.·,: l. h fJ' <uli . ,, .... 'L •

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UNISPHERE 01001

NEW YORK WOR INTERNATIONAL E

2/64-Rl7

FAIR 1964-1965 CORPORATION SITION AT FLUSHING MEADOW PARK

FLUSHING 52, N.Y. • TELEPHONE- AREA CODE 212-WF 4-1964 • CABLE ADDRESS "WORLDSFAIR"

P£ACt THAOUOH UND£AITANDINO --· ~ ...... -...


Peter McDonnell - WF 4-6531 Jerome Edelberg - vlF 4-6541 Joyce Martin - vlF 4-6543


February 27, 1964

FOR RELEASE: A,M., FRIDAY, FEBRUARY 28, 1964

NEW YORK WORLD'S FAIR, Feb, 28 --- Following is copy of a letter

from Robert Moses, president of the New York World's Fair 1964·1965

Corporation, to Mr. Arthur Ochs Sulzberger.

* * *

NEW YORK WORLDS FAIR 1964-1965 CORPORATION

International Exposition at Flushing Meadow Park

Flushing, New York

Mr. Arthur Ochs Sulzberger President and Publisher New York Times 229 West 43rd Street New York, New York 10036

Dear Arthur:

February 27, 1964

Attached is a copy or the news item tn this morning's Times based

upon impromptu remarks of General Whipple, a member or the Fair start,

to the effect that eight or ten pavilions, most of them in the

International Area, will not be finished on April 22nd, the opening

day of the Fair.

General Whipple is not an officer of the Fair Corporation, nor

does he have any jurisdiction over construction by exhibitors. The

executives in charge of exhibit construction are General Potter, our

Executive Vice President, and Mr. Denny, our Construction Coor41nator.


(more)

.; ', 2/64•Rl7

- 2 -

As a member or our Board or Directors, you have read our

numerous releases and statements making clear that the Fair will be

ready, and ready in its entirety, on April 22nd. These releases and

statements were based upon reports by the responsible executives in

charge of such matters. They were accurate when made. They are

accurate now. They will be accurate on April 22nd.

In short, all exhibit pavilions, to the International Area and

elsewhere, will be ready and open when the Fair opens. A great deal

of overtime work is already in progress to accomplish this end. You

may rest assured that it will be accomplished.

The only factually correct estimate in the Times• article is

that the Hall or Science will be ready about June lat. The Hall or

Science is a permanent Ctty building and not an exhibit structure as

such. The construction of the Hall or Science is, or course under

the City, not under the jurisdiction or the Fair. Part of the

Science area 1s occupied by a Space Garden which will be finished

shortly. Part is a space exhibit sponsored by N.A.s.A., which will

also be ready. Part will not open until June, but will cause no

inconvenience in this area.

The Times need not worry about the opening of the Fair on time

and completed. There may, or course 1 be a few odds and ends missing

and some incidental interior installations running over into early

May, but this will amount to no more than the usual mopping up at

the end of any large project.

# #

Cordially,

/S/ ROBERT MOSES

President

#

UNISPHERE 01St61

NEW YORK WORLD'S FAIR 1964-1 INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK FLUSHING 52, N.Y. • TELEPHONE· AREA CODE 212·WF 4-1964 • CABLE ADDRESS "WORLOSFAIR"

PI!:ACE THROUGH UNOE~STANOINO --· il---

NEWS:

REFER INQUIRIES TO c Peter McDonnell Jerome Eclelberg Joyce Martin

- WF 4 .. 5531 ... WF 4-6541 - WF 4 .. 6543

MEMORANDUM


February 27 1 1964

You are cordially invited to attend a news conference

in the World • s Fair Press Building on Monday~ March 2nd

at 11 A.M. Participants in the conference, which will

concern the largest advance box office on record, will

be Robert Moses~ President, Thomas J. Deegan, Jr., Chairman

of the Executive Committee~ General William Potter, Executive

Vice President, Erwin Witt, Comptroller, and George E.

Spargo, Chairman of the Finance Committee.

William A. Berns

Vice President Communications and Public Relations

New York World's Fair 1964-1965 Corporation


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world's fair: newsletters 3

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