world's fair general documentation 1

Box# 30

Folder# 603

Word's Fair: General (1)

Feb ,1962- May ,1963

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Dt-ar Bob:

Yestt~l:duy ,qftPrtic ··:1 '~'e t1.1u d ~.!i.'t:<t in,; ht·:re :1t tht:" Department 'vith Bnu.Jl ian l'::!:h ..• ~'·Y ;.f fi,~ ~~1 1 s .:mu ottwrs interested in the vhi t tu Lhi , , ,,ur:try or President Goulart of brd~ll.

A t~ntclttve -pr•·.,ra;r h.1·, hu~r~ i.o!orked •-•dt and I ·.:ant you to knuw that 1 'lr~ed upt•n tt~>: b:.-tili l.~ .tn gruup to :.~.clue;!~ u -.~ ..... _ .. .. "' •n~ ~.~- · ... ,"' '-"l "' ·" ,~eilC "lte anti it is now tt>nr.:.ativP1y Jl.'.l'•i ~:'t· 3;:)~) ;:J,'il, <'l• :·;atnc;:;y, t\pril lf+~ I must stress the tHltacve nat.ure c·f th; :; ;.:;ppoi~ll.;amt because it ha::; i1uc \t'f_ 1.1'("/i :Iflf>tc\'e•i l:y: ~·· 1!-L"Li,~i.! . ..ian Foreign.: Office, !11 facl, t.t(' tc·tl!; ~·c pr·, ... ·,ra;t ''·'. lL:'>-~·l•.:tl fro:Il time to time befon· th<lt: (:·H.··. HDv:ev• r, t·:c f11r-t that it is now offlctally a p,::.n·t ,,;- the advdr:ct- pr:_,f:p·;u i:; one more indication to y0u of rhe 'i.nten:~t -whici1 I continue to have in the FRir.

When plans btcorne definite, 1 will inform Tom D61gan's Washington office so that d ll appropriate arrangements can be made. In addition, l • .. :iU follo•.,, the same procedu-re with all uf the state and official visitors who will visit the New York area as gue'>t~ of tt1c· President in th~~ forth~ coming year and will advi.se yl)u in each instance accordingly ..

With all th~ very bchl, I am,

The Honorable

F\d t. h Lll J l y I

)\ll.,::icr. BLudl ....... ~ 1" .. r :.ir -~ul

Robert Moses, frt:·.~ ident, New York \..J,;rLll':; Fair i'Jb~-lS.h·-, Cnrpn.rat:ion,

Post () f f i c' j~, x ; q 'H ,

F lll.-i h t ' 't, ) :' , Nt: ,_,. Y. , r k .

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• NEWBOLD MORRIS COIIIIIIIIIONU

THE CITY OF NEW YORK

DEPARTMENT OF PARKS

ARSENAL 64TH STREET AND FIFTH AVENUE

CENTRAL PARK NIW YORK 21, N.Y.

February 19, 1962

,:,1--1-1~

JOHN A. MULcLv

ALIXANDIR WIRIN A811aTANT IEXBCUTIVB OP'P'ICZII

BAMUIEL M. WHITE DIIIBCTOR MAINTBNANCB a OJIIIRATION

NOTICE OF MEETING OF NEW YORK CITY WuR.LD'S FAIR COMMISSION

Office of the Mayor City Hall, New York ~·~~

Notice is hereby given of a meeting of the New York City World's Fair Commission on Tuesday, March 6, at 3 p. m • , in the office of the Mayor, City Hall, New York.

At this meeting, a decision should be reached on the preparation of the entire City Building at Flushing Meadow Park for a complete city exhibit.

Newbold Morris Executive Secretary

J I .

April 3, 196Z

MEMORANDUM FROM

PRESIDENT OF THE COUNCIL

TO: ROBERT MOSES

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The attached from Bernard Glttel1on under date of April Znd, l• •elf-explanatory and for your information.

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MEMORANDUM FROM

PRESIDENT OF THE COUNCIL

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• The Roy Bernard c:o.~ IIlC . .

CONFIDENTIAL

The Honorable Paul R. Screvane President of the Counci I City Hall New York, N.Y.

Dear Paul:

PUBUC RELATIONS

Apri I 2, 1962

Several of my clients are involved in the Seattle World Fair and they hove all told me that in their recent trips to Seattle, they were shocked by the abuse of visitors by local residents in over-charging in restaurants, hotels and even shops. As a matter of fact, it has become so bad that some of the residents are wearing pins saying 11 1 was born in Seattle-- don•t gouge me. 11

Knowing of your interest in the World Fair to be held in New York, ( bring this to your attention as it would ,:indeed be a crime if as a result of this great I Fair which we are preparing in New York, there should be adverse publicity against the City and its residents. Consideration might be given to some special committee being formed to do as much as possible to prevent this kind of black eye, which negates so much of the wonderful things one hopes to accomplish through a World Fair.

Although it may be a small item, you and I both know that a piece of grit in one•s eye is annoying even if one is watching the most beautiful opera.

I have not heard from your f'.Ar. Kay on either of the two projects we discussed lost month.

With kind personal regards, I remain

BG/sm

6.1'1 \IADISOI\ A\f.NlE e "E W Y 0 R K 2 2, "· Y. e T EIIPLf.TO~ 8-2 9 :J 0

•uNISPHERE CID61 ~ t •

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NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

FLUSHING 52. N.Y. ' TELEPHONE- AREA CODE 212- WF 4-1964 • CABLE ADDRESs"WORLOSFAIR"

THOMAS J_ DEEGAN, .JR. P[ACt THROUGH UNO!.RSTANOINO

ROBERT MOSES PRESIDENT

April 4, 196Z

MEMORANDUM TO MR. ROBERT MOSES

FROM .MR.. THOMAS J. DEEGAN, JR.

CHAIRMAN

EXECUTIVE COMMITTEE

REPLY TO: TIME AND LI~E BUILDING

ROCKE~E.LLER PLAZA NEW YORK 20, N.Y.

1 talked to the Cardinal this morning. He returned from Rome

last night. _·cA meeting vlith him at the Residence has been

arranged for Friday morning, AprU 6th, 10:30 o'clock, with

Messrs. Shanahan, Poletti and myself to get on with the practical

details of a Vatican Pavilion.

TJD/kp cc: Executive Committee /

TO:

FROM:

SUIIJIECT:

NEW YORK WORLD'S

MR. MOSES

Mr. Thornton

Attached hereto are the 50 copies which you requested

of the relevant pages of Chapter 263 of the laws of 1962 makinq

an appropriation of $5, 000, 000 for the New York State Exhibit.

Chapter 263 is a bill of well over 100 pages, so I only

had reproduced the pages relating to the appropriation for

the State Exhibit.

Attachments

STATE OF MAR31 NEW ......

Print. 4771

CHAPTER 269 '\'.ORK

lntro. 3955

IN SENATE March 30, 1962

Introduced by COMMITTEE ON RULES-read t.wice and ordered printed, a11d when printed to be committed to the Committee on Finanee

AN ACT To amend chapters one, one hundred thirty, one hundred thirty

one, one hundred thirty-two, one hundred thirty-three and

one hundred thirty-four of the laws of nineteen hundred sixtytwo, in relation to making appropriations for the support of government

2'1ae PHpl. of IAe BttJie of New Yora, repr....,.le4 m Seraala otWI Allembl!l, do mocl tU follow!:

1 Section 1. Section one of chapter one hundred thirty of the laws

2 of ninPtecu hundred sixty-two i.q herPby amended by repealing the

8 items hPrrinbelow set forth in hrack~ts and by adding to sueh

' section the othPr itl'ms Rl't for'th in italics iu this section.

6 GENERAL FUND-STATE PURPOSES FUND

6 EXECUTIVE DEPARTMENT

7 EXECUTIVE CHAMBER

9 Maintenance undistributed

bJUII.lTIOI- Matter In itoli<1i1 n•w; matter in br&ekell [ ] i1 old law to be amitled.

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2

8

182

MISCELLANEOUS

NEW YORK STATE COMMISSION ON THE WORLD'S

FAIR

I

4 Por 1ertJicel ancl upe'ltses includi'ltg labor, er&gineer·

5 t'ltg, m arc1t.iteotural. servicel, materials, .upPUu,

6 furnisMt&ge, equipment, ex1r.ibits, displays, sertJice

7 cot&neotiom and improvement of groundl, inclvditag

8 aU other it1oidentat eost1 in connection llerelo for

9 t1r.e condrt~tion of a New York State E:thibit Bt~.ild-

10 itag at tlt.e World's Fair 1964-65

11 The appropriation hereby t11ade is payoble on the

12 cerliftoote of the Olt.airmon of the New York Stille

13 Commission tm llt.e World's Fair, nofwitksftmdiftD

14 tile prouiaiom of the pubUo buildings law, the date

15 llnanee l6w or any other general. or special law1 to

16 f1r.e contrary ••................•..•.....•••••.• 5,000,000 00

17 ALL STATE DEPARTMENTS AND AGENCIES

18 ADDITIONAL APPROPRIATION FOR STATE

19 CONSTBUCI'ION PROJECl'S

20 The sum of [two] one million, flve hundred thouaand

21 dollars [($2,500,000)] ($1,500,000) or ao much

22 thereof as may be required is hereby appropriated

23 from the capital construction fund to supplement

24 any appropriation made available for the eonstruc-

25 tion of any State project. Such sum shall be avail·

26 able only upon the certification of the superintend-

27 ent of publie works, or the conservation eommia-

• NACCTH..OUOI< '*IH:IIaTAMD!NO

..... NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

f'LUIHINCI 152, N.Y. • T!L£PHONE ·ARlA CODE 212 • WF 4·1964 • CABLE ADDREss"WORLOSFAIR"

ROI£RT NOSES .. Rill DINT

April 5, 1962

ERNESTINE A. HAIG llcatTAJIY OP '"& CO~'OIIAT10M

deraTAN'f 10 THE ..-atDI:NT

TO: EXECUTIVE COMMITTEE STAFF CONSULTANTS ALL SECRETARIES

FROM: ERNESTINE HAIG

Attached.is a revised list of the Executive

Committee, dated April 5, 1962.

It is important that you destroy all previous

--·e---

NOTE - In re. all questions regarding composition of Executive Committee and Board of Directors - please call Miss Haiq (2232)

UM18~HI:Rit 01861

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION INTERNATIONAL EXPOSITION AT F'L.USHING MEAOOW·PARK

f'LUSHitiG 52, N.Y. • TEL£PHONE·ARtA COD£ 212· WF 4·1964 • CABLE: ADDRESS"WORLOSFAIA"

f'IAC:C TH--OUOH UNO&JtiTANOINO

REVISED LIST

EXECUTIVE COMMITTEE ~s of April 5, 1962)

ROBERT MOSES PRIIIDCMT

·rhomas J. Deegan, Jr., Chairman Chairman, Thomas J. Deegan Company, Inc. Time & Life Building Rockefeller Center New York 20, New York

Hon. Ralph J. Bunche Under Secretary The United Nations New York 17, New York

Hon. Edward F. Cavanaqh, Jr. Deputy Mayor City Hall New York 7, New York

Lou R. Crandall, Chairman George A. Fuller Company 59 7 Madison Avenue New York 21, New York

Hon. James J. Delaney House of Representatives Washington, D. C.

Bernard F. Gimbel, Chairman Gimbel Brothers, Inc. Broadway and 33rd Street New York 1, New York

Wallace K. Harrison Harrison & Abramovitz 630 Fifth Avenue New York 20, New York

Mrs. Mary W. Lasker, President Albert and Mary Lasker Foundation 405 Lexington Avenue New York 17, New York

Robert Moses, President

Comm. Richard C. Patterson, Jr. New York City Department of

Public Events 625 Madison Avenue New York 22, New York

Charles Poletti, Vice President International Affairs and Exhibits New York World's Fair Corporation

General William E. Potter Executive Vice President New York World's Fair Corporation

Charles F. Preusse Whitman Ransom & Coulson 522 Fifth Avenue New York 36, New York

William E. Robinson Chairman, Executive Committee The Coca-Cola Company NOTE : Send all mail for Mr. Robinson to Miss Haig

Judge Samuel I. Rosenman Rosenman Colin Kaye Petschek

and Freund 575 Madison Avenue New York 22, N~~LY~r~~

/------- \ Ron. ~ul R. Screvane, President Ci[E' Council ~-· Ci Hall Ne ork_G_ York

George E. Spargo, General Manager Triborough Bridge & Tunnel Authority Triborough Station-Box 35 New York 35, New York

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• . §

. .

NEW YORK WORLD'S FAIR 1964·1965 CORPORATION INTERNA1"10NAL EXPOSITION AT FLUSHING MEADOW PARK

F'LUSHIHO 52, N.Y. • TELEPHONE ·AREA CODE 212 • WF 4·1964 ' CABLE AOOAESS .. WORLDSFAIR• .

•&AC:I T,..AOUGM ~~Ot~taTAttDI~O

FIOBERT MOSES PllltSIPCHT

April 5, 1962

TO: EXECUTIVE COMMITTEE STAFF CONSULTANTS ALL SECRETARIES

FROM: ERJ:-.lESTlNE HAIG

Attached you will find a revlsed llst of the

Board of Directors, dated March 12, 1962, whkh

ERNESTINE A. HAIG SIIGitlTAit'Y or THI CO,._.,OAUIOH

Ati!&TANT TO THI: ,.IUIICC .. T

shows delet1ons, additions and changes in addresses

since November 2, 1961.

Please destroy any prior lists you have in

order to avoid confusion and misinformaeon.

~· Ernestine R. Ha':l

NEW YORK WORLD'S FAIR 1964-1965 CORPORATION

BOARD OF DIRECTORS

MARCH 12, 1962

HONORARY CHAIRMEN

Hon. Herbert Hoover The Waldorf Towers Park Avenue at Fiftieth

Street New York, N. Y.

Herbert L. Barnet President Pepsi-Cola Company 500 Park Avenue New York 22, N. Y.

Vincent G. Barnett Chairman of the Board Barber Steamship Lines 17 Battery Place New York 4, N. Y.

Hon. Harry S. Truman The Harry S. Truman

Library Independence, Missouri

DIRECTORS

Hon. Dwight D. Eisenhower Gettysburg, Pennsylvania

Robert E. Blum Vice President Abraham & Straus 422 F\Uton Street Brooklyn 1, N. Y.

Benjamin Botwinick President Taxicab Bureau, Inc. 1775 Broadway New York 19, N. Y.

Rear Admiral Joln J. Bergen (Ret.) Chairman of the Board

Frederic H. Brandi President

Graham Paige Corporation 410 Park Avenue New York 22, N. Y.

James B. Black Chairman Pacific Gas & Electric Company 245 Market Street San Francisco, Califorrda

William Black Chairman of Board and

Chief Executive Officer Chock Full 0' Nuts 425 Lexington A venue New York 17, N. Y.

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Dillon Read & Company, Inc. 46 William Street New York 5, N. Y.

Peter J. Brennan President Building & Construction Trades Cou.ncll 441 Lexington A venue New York 17, N. Y.

Edgar M. Bronfman President Joseph E. Seagram & Sons, Inc. 375 Park Avenue New York 22, N. Y.

Dr. Detlev W. Bronk President The Rockefeller Institute York Avenue and 67th Street New York 21, New York

Hon. Ralph J. Bunche Under Secretary The United Nations New York 17, New York

William H. Burkhart Chairman of the Board Lever Brothers Company 390 Park Avenue New York 22, New York

Selig S. Burrows, President New York Globe Laundry, Inc. 514 West 49th Street New York 19, New York

David R. Calhoun, Jr., President St. Louis Union Trust Co. St. Louis, Missouri

Hon. Joseph F. Carlino 52 East Park Avenue Long Beach, New York

Amon G. Carter, Jr., President Fort Worth Star-Telegram Fort Worth, Texas

Elmer A. Carter Special Assistant to the Governor

for Intergroup Relations 22 West 55th Street New York 19, New York

Hon. Edward F. Cavanagh, Jr. Deputy Mayor City Hall New York 7, New York

Hon. Emanuel Celler House of Representatives Washington, D. C.

- 2-

Norman Chandler, President Los .Angeles Times 202 West First Street Los Angeles 53, California

Howard L. Clark President American Express Company 65 Broadway New York 6, New York

Gen. Lucius D. Clay (Ret. ) Chairman of the Board Continental Can Company 633 Third Avenue New York 17, New York

L. Gary Clemente 41 East 42nd Street New York 17, New York

Clark M Clifford 1523 L Street, N. W. Washington, D. C.

Fairfax M. Cone Chairman, Executive Committee Foote, Cone & Belding Chicago, illinois

John F. Connelly Chairman of the Board and President Crown Cork & Seal Company, Inc. 9300 Ashton Road Philadelphia 36, Pennsylvania

Edward Corsi 60 East 96th Street New York 28, New York

Hen. Myron M. Cowen Surrey Karasik Gould and Greene 1116 Woodward Building Washington 5, D. C.

Gardner Cowles Chairman and President Cowles Magazines, Inc. 488 Madison Avenue New York 22, N. Y.

Lou R. Crandall Chairman of the Board George A. Fuller Company 597 Madison Avenue New York 21, N. Y.

Colonel Henry Crown 300 West Washington Street Chicago, illinois

HowardS. Cullman Cullman Brothers, Inc. 161 Front Street New York 38, N. Y.

Chester Dale Plaza Hotel 758 Fifth Avenue New York 19, N. Y.

Lloyd H. Dalzell Chairman of the Board Dalzell Towing Company, Inc. 17 Battery Place New York 4, N. Y.

Miss Jean Dalrymple New York City Center 130 West 56th Street New York 19, N. Y.

Mrs. Tobe Coller Davis Tobe & Associates, Inc. 11 West 42nd Street New York 36, N. Y.

Donald C. Dayton President Dayton's Minneapolis 2, Minnesota

- 3-

Thomas J. Deegan, Jr. Chairman Thomas J. Deegan Company, Inc. Time & Life Building Rockefeller Center New York 20, N. Y.

Raymond C. Deering Senior Vice President Manufacturers Hanover Trust Company 55 Broad Street New York 4, N. Y.

Hon. James J. Delaney House of Representatives Washington, D. C.

Hon. Thomas E. Dewey Dewey Ballantine Bushby Palmer & Wood 40 Wall Street New York 5, New York

Rene d' Harnoncourt Director Museum of Modern Art 11 West 53rd Street New York 19, New York

Lowell S. Dillingham President Oahu Rail way & Land Company Honolulu, Hawaii

Morton Downey 640 Park Avenue New York 21, N. Y.

Harold J. Drescher 29 Broadway New York 4, N. Y.

Orvil E. Dryfoos President and Publisher The New York Times 229 West 43rd Street New York 36, New York

Joseph C. Duke Sergeant at Arms United States Senate Washington, D. C.

Ferdinand Eberstadt F. Eberstadt & Company 65 Broadway New York 6, N. Y.

Charles E. Eble President Consolidated Edison Company

of New York, Inc. 4 Irving Place New York 3, N. Y.

Frederic W. Ecker Chairman of the Board Metropolitan Life Insurance Co. 1 Madison Avenue New York 10, N. Y.

G. S. Eyssell President Rockefeller Center, Inc. 50 Rockefeller Plaza New York 20, N. Y.

James A. Farley Chairman af the Board The Coca-Cola Export Corp. 515 Madison Avenue New York 22, N. Y.

Mrs. Joseph R. Farrington 3180 Pacific Heights Road Honolulu, Hawaii

Horace C. Flanigan Chairman of the Board Manufacturers Hanover Trust Co. 44 Wall Street New York 4, N. Y.

- 4-

F. M. Flynn President and Publisher The News 220 East 42nd Street New York 17, N. Y.

Gen. John M. Franklin Chairman of the Board United States Lines 1 Broadway New York 4, N. Y.

Richard W. Freeman President The Louisiana Coca- Cola

Bottling Co. , Ltd. 1050 S. Jefferson Davis Parkway New Orleans, Louisiana

Robert D. L. Gardiner 230 Park Avenue New York 17, N. Y.

Ira H. Genet 24-16 Bridge Plaza Long Island City 1, N. Y.

Paolino Gerli Chairman of the Board Gerli & Company, Inc. 2 Park Avenue New York 16, N. Y.

Bernard F. Gimbel Chairman of the Board Gimbel Brothers, Inc. 33rd Street and Broadway New York 1, N. Y.

Fred M. Glass Executive Vice President The Hertz Corporation 660 Madison Avenue New York 21, N. Y.

Thomas F. Gleed President Simpson Timber Company 1010 White Building Seattle 1, Washington

Thomas M. Goodfellow, President Long Island Railroad Company Jamaica Station Jamaica 35, Long Island, N.Y.

Harry E. Gould Chairman of the Board Universal American Corp. 535 Fifth Avenue New York 17, N. Y.

Harold E. Gray Executive Vice President Pan American World Airways New York International Airport Jamaica 30, N. Y.

Peter Grimm Chairman of the Board William A. White & Son 51 East 42nd Street New York 17, N. Y.

Mrs. Alicia Patterson Guggenheim Editor and Publisher Newsday, Inc. 550 Stewart A venue Garden City, N. Y.

Hon. Seymour Halpern House of Representatives Washington, D. C.

John W. Hanes 460 Park Avenue New York 22, N. Y.

- 5-

Hon. W. Averell Harriman Assistant Secretary of State for

Far Eastern Affairs Department of State Washington 25, D. C.

Wallace K. Harrison Harrison & Abramovitz 630 Fifth Avenue New York 20, N. Y.

Houston Harte Harte Hanks & Company P. 0. Box 5111 San Angelo, Texas

Huntington Hartford 420 Lexington A venue New York 17, N. Y.

Mrs. Enid A. Haupt Editor and Publisher Seventeen Magazine 320 Park Avenue New York 22, N. Y.

William R. Hearst, Jr. Chairman of the Board Hearst Corporation 959 Eighth Avenue New York 19, N. Y.

Dr. James M. Hester President New York University 40 Washington Square, South New York 3, N. Y.

Hon. Lester Holtzman House of Representatives Washington, D. C.

Stanley C. Hope Chairman of the Board Sound Scriber Corporation 620 Fifth A venue New York 20, N. Y.

Roy W. Howard Chairman, Executive Committee Scripps-Howard Newspapers 230 Park A venue New York 17, N. Y.

Palmer Hoyt Editor and Publisher The Denver Post Denver, Colorado

George Hyam President George Hyarn Associates 230 Park A venue New York 17, N. Y.

Hon. Jacob K. Javits United States Senate Washington, D. C.

Richard L. Jones, Jr. President Tulsa Tribune Tulsa, Oklahoma

Devereux C. Josephs Director New York Life Insurance Company 51 Madison A venue New York 10, N. Y.

Hon. Kenneth B. Keating United States Senate Washington, D. C.

Hon. Edna F. Kelly (Mrs.) House of Representatives Washington, D. C.

James M. Kemper, Jr. President Commerce Trust Company Kansas City 41, Missouri

Hon. Eugene J. Keogh House of Representatives Washington, D. C.

Joseph H. King Eastman Dillon, Union Securities & Co. 15 Broad Street New York 5, N. Y.

- 6 -

Admiral Alan G. Kirk One West 72nd Street New York 23, N. Y.

Dr. Grayson Kirk President Columbia University New York 27, N. Y.

John S. Knight President and Publisher The Miami Herald Miami 30, Florida

Walter E. Kolb President Bank of Cornm erce 56 East 42nd Street New York 17, N. Y.

I. Robert Kriendler Jack & Charlie's "21" 21 West 52nd Street New York 19, N. Y.

Miss Eleanor Lambert 32 East 57th Street New York 22, N. Y.

Mrs. Albert D. Lasker 405 Lexington Avenue New York 17, N. Y.

Robert Lehman President Lehman Brothers 1 William Street New York 4, N. Y.

Douglas Leigh President Douglas Leigh, Inc. 530 Fifth A venue New York 36, N. Y.

Hon. Arthur Levitt State Comptroller Albany 1. N. Y.

David M. Levitt President DCA Food Industries, Inc. 45 Vfest 36th Street New York 18, N. Y.

Mr. Kuo Ching Li, Jr. Chairman Wah Chang Corporation 233 Broadway New York 7, N. Y.

Mrs. Oswald Bates Lord 770 Park A venue New York 22, N. Y.

George H. Love Chairman of the Board Consolidation Coal Company Koppers Building Pittsburgh 19, Pa.

Henry R. Luce Editor in Chief Time, Incorporated Time & Life Building Rockefeller Center New York 20, N. Y.

Nils A. Lundberg Brooks-Harvey & Company 41 East 42nd Street New York 17, N. Y.

Richard L. Maloney, Jr. President New York Savings Bank 81 Eighth A venue New York 11, N. Y.

Stanley Marcus Neiman-Marcus Dallas 1, Texas

Rev. Dr. Julius Mark Congregation Ernanu-El 1 East 65th Street New York 21, N. Y.

- 7 -

Joseph A. Martino President National Lead Company 111 Broadway New York 5, N. Y.

Charles B. McCabe Publisher New York Daily Mirror 235 East 45th Street New York 17, N. Y.

Very Rev. Laurence J. McGinley, S.J. President Fordham University New York 58, N. Y.

Michael J. Merkin President M. J. Merkin Paint Company, Inc. 1441 Broadway New York, N. Y.

Mrs. William Blair Meyer 720 Park Avenue New York, N. Y.

Thorn as Jefferson Miley 99 Church Street New York 7, N. Y.

Paul Miller: President The Gannett Newspapers Rochester 14, N. Y.

Han. MacNeil Mitchell 36 West 44th Street New York 36, N. Y.

Joseph Monserrat Director of the Commonwealth

of Puerto Rico Department of Labor, Migration Division 322 West 45th Street New York 36, N. Y.

George S. Moore President First National City Bank 399 Park Avenue New York 22, N. Y.

Roy W. Moore, Jr. · President

Canada Dry Corporation 100 Park Avenue New York 17, N. Y.

William H. Moore Chairman of the Board Bankers Trust Company 16 Wall Street New York 5, N. Y.

Eugene Mori Box 253 Vineland, New Jersey

William H. Morton President William H. Morton & Co. , Inc. 20 Exchange Place New York 5, N. Y.

Honorable Robert Moses 1 Gracie Square New York 28, N. Y.

Arthur H. Motley President Parade Publications, Inc. 28 5 Madison A venue New York 17, N. Y.

Norman N. Newhouse Editor Long Island Press 92-20 168th Street Jamaica 33, N. Y.

Carroll V. Newsom Executive Vice President Prentice- Hall, Inc. Englewood Cliffs, N. J.

William S. Paley Chairman of the Board Columbia Broadcasting System, Inc. 485 Madison Avenue New York 22, N. Y.

H. Bruce Palmer President Mutual Benefit Life Insurance Company 520 Broad Street Newark 1, N. J.

J. Anthony Panuch Vice President New York World's Fair 1964-1965 Corp. Flushing 52, N. Y.

Iva S. V. Patcevitch President and Chairman of Board Conde Nast Publications Inc. 420 Lexington A venue New York 17, N. Y.

Hon. Richard C. Patterson, Jr. Commissioner New York City Department of

Public Events 62 5 Madison A venue New York 21, N. Y.

Alfred E. Perlman President New York Central System 230 Park A venue New York 17, N. Y.

Clifton W. Phalen President New York Telephone Company 140 West Street New York 7, N. Y.

Hon. Samuel R. Pierce, Jr. Battle Fowler Stokes & Kheel 477 Madison A venue New York 22, N. Y.

Hon. Charles Poletti Vice President New York World's Fair 1964-1965 Corp. Flushing 52, New York

Fortune Pope 136 West 52nd Street New York, N. Y.

- 8 -

Jacob S. Potofsky ·President

Amalgamated Clothing Workers of America

15 Union Square New York 3, N. Y.

General William E. Potter Executive Vice President New York World's Fair 1964-1965 Corp. Flushing 52, N. Y.

Charles F. Preusse Whitman Ransom & Coulson 522 Fifth A venue New York 36, N. Y.

Eugene C. Pulliam Publisher The Indianapolis Star and

The Indianapolis News Indianapolis, Indiana

Roland L. Redmond 2 Wall Street New York 5, N. Y.

William S. Renchard President Chemical Bank New York Trust

Company 165 Broadway New York 6, N. Y.

Frederick W. Richmond President Urban League of Greater New York 7 43 Fifth A venue New York 22, N. Y.

Captain Edward V. Rickenbacker Chairman of the Board Eastern Airlines, Inc. 10 Rockefeller Plaza New York 20, N. Y.

Harold Riegelm an 420 Lexington A venue New York 17, N. Y.

- 9 -

William E. Robinson Chairman, Executive Committee The Coca-Cola Company (Send all mail for Mr. Robinson

to Miss Haig)

David Rockefeller Presidel}t The Chase Manhattan Bank #1 Chase Manhattan Plaza New York 5, N. Y.

John D. Rockefeller ITI Chairman of the Board Lincoln Center for the Performing Arts 30 Rockefeller Plaza New York 20, N. Y.

Ron. John J. Rooney House of Representatives Washington, D. C.

John A. Roosevelt Bache & Company 36 Wall Street New York 5, N. Y.

James J. Rorimer Director Metropolitan Museum of Art Fifth A venue at 82nd Street New York 28, N. Y.

Alex Rose President United Hatters, Cap & Millinery

Workers International Union 245 Fifth Avenue New York 16, N. Y.

Mrs. Anna M. Rosenberg Anna M. Rosenberg Associates 444 Madison Avenue New York 22, N. Y.

Ron. Samuel I. Rosenman Rosenman Colin Kaye Petschek & Freund 575 Madison Avenue New York 22, N. Y.

Stanley M. Rumbough, Jr. 445· Park A venue New York, N. Y.

Hon. Paul R. Screvane President, City Council City Hall New York 7, N. Y.

Thorn as J. Shanahan President Federation Bank & Trust Company 10 Columbus Circle New York 19, N. Y.

Hon. Joseph T. Sharkey The City Council City Hall New York 7, N. Y.

Dale E. Sharp President Morgan Guaranty Trust Company 140 Broadway New York 5, N. Y.

William A. Shea Manning Hollinger & Shea 41 East 42nd Street New York 17, N. Y.

David A. Shepard Executive Vice President Standard Oil Company (N. J.) 30 Rockefeller Plaza New York 20, N. Y.

C. R. Smith President American Airlines, Inc. 100 Park Avenue New York 17, N. Y.

John I. Snyder, Jr. Chairman of Board and President U. S. Industries, Inc. 250 Park Avenue New York 17, N. Y.

- 10 -

Dr. Ralph W. Sackman 830 Park A venue New York, N. Y.

Joseph P. Spang, Jr. The Gillette Company Gillette Park Boston 6, Massachusetts

George E Spargo General Manager Triborough Bridge & Tunnel Authority Triborough Station, Box 35 New York 35, N. Y.

Jack I. Straus Chairman of ~~1c Board R. H. Macy & Company 151 West 34th Street New York, N. Y.

Ralph I. Straus 331 Madison A venue New York 17, N. Y.

Major General I .'.ef J. Sverdrup President Sverdrup & Parcel Engineering Co. 915 Olive Strest St. Louis 1, Mi::;souri

George C. T2'~tor President The Marine MicUa.ncl Tr11st Company

of Nevr -~h~·k

120 BroadvJ::l~' New Yorl< 15, I~-. ~7"

Austin J. Tc:'i ·· Executive GiH ~(.J: The Port oi ;_,~-_. · -,o.c'l<:: Authority 111 Eighth '\vc.~~lr· New York 1 L, F.

William J. .l'L.· . :; President Tracy Towi<cg :J.,'w~, Inc. 1 Broadway New York 4. 'T

f{on. Anthony J. Travia 270 Broadway New York 7, N. Y.

Mrs. Marietta Tree (Mrs. Ronald) 123 East 79th Street New York 21, N. Y.

Juan T. Trippe President Pan American·World Airways 135 East 42nd Street New York 17, N. Y.

H. C. Turner, Jr. President Turner Construction Company 150 East 42nd Street New York 17, N. Y.

Harry Van Arsdale, Jr. President New York City Central Labor

Council AFL-CIO 130 East 25th Street New York 10, N. Y.

Thomas J. Watson, Jr. President International Business Machines Corp. 590 Madison Avenue New York 22, N. Y.

Sidney J. Weinberg Goldman, Sachs & Company 20 Broad Street New York 5, N. Y.

- 11 -

Alexander M. White Senior Partner White, Weld & Company 20 Broad Street New York 5, N. Y.

Robert M. White II The Ledger Mexico, Missouri

Han. John Hay Whitney Publisher and Editor-in-Chief New York Herald Tribune 230 West 41st Street New York 36, N. Y.

Mrs. Wendell Willkie 20 East 76th Street New York 21, N. Y.

Norman K. VIinston 22 West 48th Street New York 36, N. Y.

Hon. Joseph Zaretzki 160 Cabrini Boulevard New York 33, N. Y.

William Zeckendorf President Webb & Knapp, Inc. 383 Madison A venue New York 17, N. Y.

INFORMATION QQ!I 4/62-R6

NEW YORK vlORLD 1S FAIR 1964-1965 CORPORATION

Flushing Meadow Park

Flushing 52, New York

FROM: WM, J • DONOGHUE CORPORATION 10 Columbus Circle~ N.Y.C,

REFER INQU m IES TO : Pete McDonne 11

Jerome Edelberg

JU 2-7060

WF 4-1964

FQB. RELEASE: WEDNESDAY, APRIL 18, 1962

April 17, 1962

Jo Copeland, noted New York dress designer, whose name, drawn

out of a hat filled with thirty-five famous fashion labels won her the

honor of creating the costumes for the three New York 1964-1965 World's

Fair hostesses at the Seattle Century 21 E:~hibition, today (Tuesday)

gave Robert Moses a private preview of the finished wardrobes before

they were shipped to Seattle for their debut April 21st.

Model Lou Bee Brooks displayed the three dresses with matching

jackets and the raincoat which will make the three New York hostesses

perfect representatives of both the coming New York World's Fair and

New York as a world fashion capital.

The color scheme of all the clothes is that adopted officially

by the New York 't-lorld 1 s Fair: deep sea blue and vivid sun orange,

official colors of the City of New York, All three jacket-dresses are

the same in design and color (blue}, but in three different fabrics

to accommodate to changes in temperature durine their five months of

service. For moderate days, Miss Copeland chose blue Alaskine~ the

elegant and high fashion silk-and-\'lOl,oted material. For hot weather,

(more)

4/62-R6

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the dress is in the same blue Fibrin, a new \'laffle-weave material

which looks like natural cotton but is utterly cool and crease

resistant •. For cool days, the designer selected thin wool jersey in

the New York World's Fair blue. All three dresses are detailed in

orange silk linen and there is an orange sillr linen scarf-stole to

be worn with all the dresses.

The dress itself is a two-piece tuck-in with a gently shaped,

sleeveless bodice on which are vertical bracket-shaped appliques at

the bosom, The skirt is moderately flared in a firm silhouette, with

a deep unpressed pleat at front and back and bracket-detailed pockets

hidden in the side seams at the hipline. The sl<"irt has a curved

tailored belt of the blue fabric with a front section of the orange

silk linen and a narrow curving gilt buckle.

Over each dress goes a handsome little waistlength, collarless

jacket with its front cut in a double curve to form a bracket-line.

At the point of this line is set a single big carved gilt button. The

jacket is lined in the orange silk linen.

The raincoat, executed by the New York raincoat experts,

Lawrence of London, is made of the orange silk linen in a water

repellent finish. The coat is simple, easy and strictly tailored, with

a small turned-back stitched silk linen rain hat.

Because they will be indoors as official hostesses in the

New York World's Fair headquarters at the Seattle Exposition, the girls

will not wear hats or gloves when on duty, Miss Copeland said, They

will carry good-looking amber bro\'ln leather pouch handbags designed by

Koret. The bag fastens with a gilt button and with gilt chain-and

leather straps. The hostesses will wear plain brown leather pumps by

I. Miller. Their jewelry will be a triple strand of carved gilt beads

by Napier. ######If#### #=II

INFORMN.lliON COPY -NEW YORI\ \'10RLD 1S FAIR 1964-1965 CORPORATION

Flushing Meadow Park

Flushing 52 1 Nei'r York

4/62-R7

April 17, 1962

FROM: WM, J. DONOGHUE CORPORATION 10 Columbus Circle, N. Y ,C.

REFER INQUIR ms TO: Pete McDonnell

Jerome Edelberg

JU 2-7060

WF 4-1964

lQB. RELEASE: AFTER !I.Q.QJi, \tlEDNESDAY, APRIL 18, 1962

The largest and most modern Marina and boating center on the

east coast of the United States is assured as a major attraction of

the New York 1964-1965 ~lorld 1 s Fair according to a Memorandum or

Understanding scheduled to be signed today (vlednesday) at the Flushing

Bay site or the installation by Robert Moses, Fair president, and

executives of Marinas of the Future, Inc. Mr. Moses pointed out that

the waterfront facilities will remain after the Fair as permanent im-

provements for public enjoyment.

Founders of Marinas of the Future, Inc., which will construct

and operate the boating center at the Flushing Meadow Park site of

the New York international exposition, are James B. Briggs of Erwin,

Wasey, Ruthrauf & Ryan and Vlilliam c. Crane, Jr., of G. L. Ohrstrom

& Co.

(more)

4/62-R7

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Plans for the Marina \'Jere developed in cooperation with

O't'tens-Corning Fiberglas Corporation which will take an active part in

the enterprise. Constructed of colorful Fiberglas reinforced plastics,

the Marina elements will retain their beauty indefinitely. Mainten

ance will be at a minimum and many new innovations will be introduced.

Mayor Robert F. Wagner and the Board of Estimate endorsed the

waterfront project in principle on April 5, 1962 and authorized final

negotiations. Newbold ~1orris, Commissioner of Parks, was expected to

attend the ceremony today marking the signinG of the Memorandum of

Understanding, which is the forerunner of a three-party contract among

r1arinas of the Future' Inc.' the New York vlorld Is Fair 1964-1965

Corporation and the New York City Department of Parks. The contract

will be reviewed by the Board of Estimate before final approval.

The present Flushing Boat Basin will be incorporated in the

ne\'l Marina. A fixed pier, similar to the existing pier, will be con

structed to the east\'mrd, and a series of interconnected floating

docks and centers will be installed to the \'lest ward. The initial

capacity will be for 825 boats. Enlargement to 2,000 boats will be

provided for in the planning.

Dredging and breakwater construction in Flushing Bay is being

planned by the Federal Government. The Corps of Engineers, which held

a public hearing on the improvement of the Bay on November 15, 1961,

has completed its studies and its report should soon reach the Congress

for approval. A 300-foot wide channel in the Bay, an enlarged anchorage

area of 84 acres, a break\'later, and deepening to 15 feet were requested.

These improvements, vital to commercial traffic and to the new Marina,

should have swift authorization by Congress.

(more)

4/62-R7

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At least seventy million people are expected at the World 1s

Fair in 1964 and 1965. The principal highways and parkways leading

to the Flushing MeadO\'T Park site of' the Fair are being widened and

improved to handle the millions of' cars enroute to the Fair and f'or

subsequent Long Island travel. Improved and new methods of' water

transportation now in the initial stages, such as air-cushion and

hydrofoil boats, are expected to be ready for introduction at the

Fair. These will mal{e travel by boat from distant points feasible

and comfortable. Boat O\'mers and yachtsmen will have ample facilities

at the new Marina for a day's or week's visit to the Fair.

This whole program has been coordinated with the plan of the

Port or New York Authority f'or expansion of La Guardia Field to

accommodate more extensive operations.

##fi###l/###11=11

UN 181'H EIIC •••••

• I'CACC THROUGH UNOIIUTANDtNO

NEW YORK WORLD'S F'AIR 1964·1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

F'LUSHING 52. N.Y. • TELEPHONE ·AREA CODE 212 • WF 4·1964 • CABLE ADDRESS "WORLOSI'"AIR"

ROBE:RT MOSE:S PRESIDENT

NOTICE

E:RNE:STINE: R. HAlO IICRITA.IIt't or THE COIII,ORA.TtO ..

ASSISTANT TO THI PRIIIDtHf

The August meeting of the Executive Committee

of the New York World's Fair 1964-1965 Corporation

will be held in the Administration Building, Flushing

Meadow Park, on Tuesday, August 14, 1962, at 9:30 A. M.

Agenda will follow. -""r~ Lunch will be served.

£I( :t\-cu~ Secretary

July 13, 1962

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. ···. ··.···.-·.··_. NEW YORK WORLD~& F'AlR t9e-4·1~e5 CORPORATION · tt+1'tFtNATtOHAL. EXPOlltTH)N AT P'LUSHtNG M~AOOW PARK

·. . ·~ JI,.N.'t .. •• Tt~t ·AlitA C~ tit· 'flf' 4•1t ... •· ~ --~WORLDS~IIt" .. ,.

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NOTICE

The November.m.eetinq of the Executive Committee ,:··_

· .. of the New York World•s Fair H~64-1966 Corporation will

bt held in the Administration Building, Flushing Meacbw,

TueSday, Hoftm.ber 18, 1962, at 9!30 A. M. Aqenda ; ·.'

will follow.

I?.H .. ~ Secretary

October 10. 1962

500 OII.Y S 10 OPENING DAY

PAUL R. SCREVANE

NEW YORK WORLD'S FAIR COMMISSION

NOVEMBER 14, 1962

PRELIMINARY DESIGN REPORT

THE COORDINATED MUSEUM EXHIBIT

IN

CONJUNCTION WITH THE 1964-65

NEW YORK CITY WORLD FAm EXHIBIT

NEW YORK CITY WORLD'S FAIR COMMISSION

ROBERT F. WAGNER, Chairman ABRAHAM D. BEAME PAUL R. SCREVANE JOHN T. CLANCY

NEWBOLD MORRIS, Exec. Sec. ERIC TREULICH EDWARD G. MILLER, JR. MARIETTA TREE ANGELO ARCULEO

ARCHITECT -- DANIEL CHAIT

EXHIBIT DESIGNER -- LESTER ASSOCIATES, INC.

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I

INDEX

PRELIMINARY DESIGN REPORT

THE COORD INA TED MUSEUM EXHIBIT

I. Introduction

II. Scope o£ Exhibit

III. List o£ Museums o£ New York City

IV.

v.

Museum Exhibit Areas Specifications

Arts o£ the City

VI. The Government o£ the City

VII. The Sciences o£ the City

VIII. List o£ illustrations

a. Entrance - Main Floor Lobby

b. View o£ City Model -Cutaway from Balcony

c. Museum Exhibit Area on Balcony - Art Section

d. Plan o£ Balcony Area

IX. Questionnaire

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I.

INTRODUCTION

This preliminary design report pertains to the coordinated

Museum's Exhibit in conjunction with the model exhibit now

under construction, constituting the New York City Exhibit

at the World's Fair 1964-65

The Museum Exhibit will be located on the balcony of the

existing New York City Building at Flushing Meadow. The

model will be on the main floor.

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II.

SCOPE OF EXHIBIT

The model exhibit, now under construction, will be a three dimensional map of the City of New York. It will be housed, on the main floor, in one half of the present New York City Building at Flushing Meadow.

Visitors to the exhibit will be conveyed in suspended cars around the 500' perimeter of the City Model. The car will simulate a low flying helicopter trip around New York City. As the car passes by points of interest, a synchronized explanatory recording will point out the various city details. Toward the end of the ride, cars will rise up to the existing balcony level, where visitors will disembark from the car. The visitor can walk around the balcony to see the whole map and study specific points of interest. It is on this spacious balcony that the coordinated Museum Exhibit will be held.

Around the perimeter of the balcony will be located individual Museum display areas. Each area will be assigned to a specific Museum.

The Museum will exhibit its works -- paintings, sculpture, dioramas, artifacts, etc. , that are pertinent to the City of New York. Each item having a point of relation to the City, for example, a painting might be of an area of New York or by a New York artist.

All museum material exhibited will be related to the total display in the context of 11 time 11

, 1664 to 1964, 300 years of City Government, Science and Art of New York.

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III.

MUSEUMS OF NEW YORK CITY

November 14, 1962

A. THE GOVERNMENT OF THE CITY

Federal Hall Memorial Long Island Historical Society Museum of the American Indian

Museum of the City of New York New York Historical Society Old Merchants House Sons of the Revolution Museum

Staten Island Historical Society

Gardner Osborn, Director Helen P. Bolman, Librarian Frederick J. Dockstader,

Director Ralph R. Miller, Director James J. Heslin, Director Randolph Jack, Director Frederick W. Henderson,

Registrar Loring McMillen, Director

B. THE NATURAL SCIENCES OF THE CITY

American Geographical Society American Museum of Natural

History American Numismatic Society Brooklyn Botanic Garden Brooklyn Children's Museum New York Aquarium New York Botanical Garden New York Zoological Society Staten Island Zoological Society

Charles B. Hitchcock, Director

James A. Oliver, Director Sawyer MeA. Mosser, Director GeorgeS. Avery, Jr., Director Helen V. Fisher, Director Christopher Coates, Director William C. Steere, Director William G. Conway, Director Clyde Gordon, Director

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Museums of New York

C. THE ARTS OF THE CITY

Asia House Gallery Brooklyn Museum Cooper Union Museum for Arts

and Decoration Frick Collection Hispanic Society of America Huntington Hartford Museum Jewish Museum Metropolitan Museum of Art Museum of Contemporary Crafts Museum of Modern Art Museum of Primitive Art New York Public Library Pierpont Morgan Library

Gordon B. Washburn, Director Thomas S. Buechner, Director

Calvin S. Hathaway, Director Franklin M. Biebel, Director Ada May Johnson, Curator Margaret Potter, Curator Allen Solomon, Director James J. Rorimer, Director David R. Campbell, Director Rene d'Harnoncourt, Director Robert Goldwater, Director Edward G. Freehafer, Director Frederick B. Adams, Jr.,

Director Riverside Museum Nettie Horch, Director Solomon R. Guggenheim Museum Thomas M. Messer, Director Staten Island Institute of Arts

and Sciences Whitney Museum of American

Art

George Pratt, Director

Lloyd Goodrich, Director

•

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IV.

MUSEUM EXHIBIT AREA

SPECIFICATIONS

1. Each participating Museum will be assigned an exhibit area by the New York City World's Fair Commission.

2.

3.

Specially trained guards will be provided. Consequently, there will be no charge for protection to exhibiting Museums.

Available space will be the entire balcony level of the North half of the City Building. See drawing.

4. The exhibit space will be designed for viewing the paintings, sculpture, dioramas or other material submitted. Space available for exhibitions will be 6, 700 square feet of wall area (680 lineal feet) divided into panels.

5. Entire space will be air conditioned.

6. Each panel will be spot-lighted from the ceiling which is 9 feet in height.

7. Expected number of visitors: maximum apprqximately 15,000 per day. Visitors will circulate from end of ride through Museum Exhibit to Exit points.

8. The model overlook areas will be separated from the museum area by partitions but access will be available at many points around the perimeter.

9. Each exhibitor will furnish and install in the spaces allocated to them, their art material and other exhibits. A rough sketch showing layout of proposed exhibits, must be submitted to the Executive Secretary of the New York City World's Fair Commission, Newbold Morris, for final approval by March 31, 1963.

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Museum Exhibit Area Specifications

10. Size, style, and placement of lettered captions will be given to each exhibitor and each Museum's proposed lettering layout will be submitted to the Executive Secretary for approval. Each exhibitor will furnish and install its own lettering.

11. Transportation to and from the exhibition space, insurance, installation and cost of installation will be the responsibility of each exhibitor.

12. There will be an information booth available where museum information brochures can be distributed, free, if so desired.

13. The New York World's Fair Corporation, The New York City World's Fair Commission and the Parks Department will include advance publicity in its brochures.

14. All museums are required to fill out and return the enclosed questionnaire on or before January 1, 1963, to the Executive Secretary, Newbold Morris, at the Arsenal, 64th Street and Fifth Avenue, New York 21, New York.

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v.

THE ARTS OF THE CITY

SUGGESTED MATERIAL (For Guidance Only)

A. METROPOLITAN MUSEUM OF ART

1. James Audubon --Ivory Billed Woodpeckers 2. Duncan Phyfe's Shop --unknown artist 3. William Sidney Mount -- Raffling for the Goose 4. The Hatch Family -- Eastman Johnson 5. View of the Metropolitan Museum of Art -- Frank Waller 6. The Verplanck Room 7. Central Park, Winter -- William Glackens 8. A Portrait -- John Mare

B. THE MUSEUM OF MODERN ART

1. George Bellows --Dempsey and Firpo 2. John Sloan --Roofs, Summer Night 3. John Marin -- Lower Manhattan 4. Piet Mondrian -- Broadway Boogie Woogie 5. Models for "Lever House" --Gift of Lever Brothers 6. Jacques Lipchitz --Sculpture 7. Jack Levine -- The Feast of Pure Reason 8. Ben Shahn -- Handball

I

A.

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VI.

THE GOVERNMENT OF THE CITY


MUSEUM OF THE CITY OF NEW YORK

1.

z.

Dioramas Front Depth

a. 1664 Surrender of New Amsterdam 7'-5~ 1/4" 5 1 ~Z~I/2"

b. 1776 Nathan Hale 51 ~4" 51 ~0"

c. 1789 George Washington's Inaugural 5'-4'' 5'-0"

Flat Material

The Museum would display material such as prints, drawings, photographs, paintings, etc., which could easily trace the development of New York City from 1664 to the present, in the social, political, or economic areas of development. This material would be displayed by the Museum of the City of New York for the duration of the Fair.

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VII.

THE SCIENCES OF THE CITY


A. NEW YORK BOTANICAL GARDEN

B.

1. A botanical exhibit featuring plants and flowers native to New York City Area.

NEW YORK ZOOLOGICAL S.OCIETY

1. An exhibit featuring the wild life native to New York City.

----·-·'" ·--· i ........ -.-----/-"' ;i

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QUESTIONNAIRE

Please fill out and return to the Executive Secretary, Newbold Morris, on or before January 1, 1963.

1. Does your museum intend to exhibit?

2. Given 9 feet in height for exhibit space:

a. How much space would you like to have?

b. What would be your minimum requirements?

3. What type of material do you intend to exhibit pertinent to New York City?

4. What is the name and title of the museum official who will be in charge of your exhibit?

5. Name of Museum

6. Signature of Director

• - J

SUBJECT:

LAW:

TEE CITY OF NEW YORK DEPAR1'~,lENT OF FINANCE Bureau of Excise Taxes 120 West 32nd Street New York 1, New York

B U L L E T I N

1963-l

NEW YORK WORLD'S FAIR 1964-65; SALES AND PURCHASES OF TANGIBLE PERSONAL PROPERTY.

NEVI YORK CITY SALES and COMPENSATING USE TAX LAWS (Sections N41-2.0, subd. d, and M41-17.0(6) of the Administrative Code of the City of New York~.

REGULATIONS: Article 2 of the New York City Sales and/or Compensating Use Tax Regulations, promulgated January 5, 1956, as amended.

FACTS AND HOLDING:

Section N41-2.0, subd. d, of the Administrative Code of the City of New York (City Sales Tax Law) reads as follows:

"Receipts from sales of tangible personal property to any person who uses such property exclusively (a) for the temporary construction, improvement; alteration or repair of any building, structure, or exhibit, or (b) as an exhibit or part of an exhibit, located entirely within the grounds of a corporation organized for the purpose of holding a world's fair and confining its operation solely to preparing for and conducting such fair shall not be subject to tax hereunder."

Section M41-17.0(6) of the Administrative Code of the City of New York (Compensating Use Tax Law) providing .(or exemption from Compensating Use Tax reads as follows:

"In respect to the use of property used exclusively for the temporary construction, improvement, alteration or repair of any building, structure or exhibit, located entirely within land owned by the city and leased by it to a corporation organized for the sole purpose of holding a world's fair and confining its operation solely to preparing for and conducting such fair."

The following rules illustrate the limitations upon the

application of the foregoing exemptions,

- 2 -

1, The property sold must be used by the purchaser ex-FACTS AND HOLDING CONTINUED: elusively for the temporary construction, improvement, al-

teration or repair of any building, structure or exhibit,

or as an exhibit or part of an exhibit, located entirely

within the grounds of the New York World's Fair 1964-65.

(a) The sale of bricks, lumber, steel 1 etc., to a

contractor which property is physically incorporated into

and becomes a physical component part of any temporary

building, structure or exhibit, or as an exhibit or part

of an exhibit, located entirely within the grounds of the

New York World's Fair 1964-65, is exempt from the tax.

(b) The sale of blueprint paper to an architect

or engineer used for the sole purpose of making blueprints

for the temporary construction of a building, structure, or

exhibit, or part of an exhibit, located entirely within the

grounds of the New York \tiorld 's Fair 1964-65, is exempt from

the tax.

(c) The sale of verifax paper used for the sole

purpose of reproducing copies of blueprints described in (b)

above, and the necessary chemicals therefor, are exempt from

the tax,

(d) The sale of fuel used exclusively for the pur-

pose of operating any machinery or equipment used exclusively

for the temporary construction, improvement, alteration or

repair of any building, structure, or exhibit, or part of

an exhibit, located entirely within the grounds of the New

York vvorld's Fair 1964-65, is exempt from the tax.

- 3 -FACTS AWD (e) A rental of tangible personal property, as HOLDING CONTINUED: distinguished from the sale thereof, to any person who uses

the same exclusively for the temporary construction, t.prove

rnent, alteration or repair of any building, structure or ' ·

exhibit, or part of an exhibit, located entirely within the

grounds of the New York World's Fair 1964-65, is exempt from

tfle tax. Thus, a truck rented to a person and used by llim

exclusively for the temporary construction, improvement,

alteration, or repair of any building, structure or exhibit,

or part of an exhibit, located entirely within the grounds

of the New York World's Fair 1964-65, is exempt from the tax.

However, if the property so rented is or may also be used by

such person for some other purpose, the rental of the

property is not exempt from the tax.

2. The sale or rental of any tangible personal property

which is not used exclusively for the purposes set forth in

subdivision 1 above, but which property is also used for any

other purpose, or which may be used after completion of the

New York World's Fair 1964-65 work for any other purpose, is

not exempt from the tax.

For Example:

(a) Tangible personal property purchased or rented

and used for the purposes set forth in subdivision 1 above,

and during the period required for the completion of said

purposes is also used for the construction of a building

located entirely outside the grounds of the ~;ew York World 1 s

Fair 1964-65, or for any other purpose, is not exempt from

the tax. Thus, a contractor who uses a truck purchased or

- 4-

FACTS ~ rented by him for the purposes set forth in subdivision 1 HOLDING CONTINUEO: above and also in connection with a construction job located

outDide the gr(')unds of the l'Je\'1 York \'lorld' s Fair 1964-65, is

nnt exempt from the tax.

(b) Tangible personal pr~perty purchased or

rented and used for the purposes set forth in subdivision 1

ab~e, and after the completion of the purposes aet fcrth in

subdivision 1 above, is used for any other purpose, is not

exempt frnm the tax, Thus, the sale of a truck to a con

tractor wh~ uses it for the purposes set forth in sub

division 1 above and after the completion thereof uses it in

cnnnection with a construction job located outside the

gr~unds of the New York W~rld's Fair 1964-65, is not exempt

from the tax,

(c) The purchase of office supplies other than

the supplies described in subdivision 1 (b) and (c) hereof,

a~d/or office equipment used by a person engaged in the

temporary construction, improvement, alteration or repair of

any building, structure, or exhibit, or part of any exhibit,

located entirely within the grounds of the New York World's

Fair 1964-65, is not exempt from the tax,

3. The exewption does not apply to the sale or rental

of tangible personal property used for the permanent con-

struction, iffiprove~ent, alteration or repair of any building,

structure or exhibit, or as an exhibit or part of an exhibit,

located entirely within the grounds of the !Jew York World's

Fair 1964-65.

FACTS AND HOLDING CONTINUED:

- 5 -

For Example:

Tangible personal property purchased ~r rented by

a person who uses such propel ty for the perr.wnent construc

tion of a building for the City of New York which is to re

main on the grounds of the New York \','orld 's Fair 1964-65

after the termination of the Fair, is not exempt from the

4. {a) A vendor is relieved of the obligation of

charging and collecting the tax in any situation set forth in

subdivisions 1, 2 and 3 hereof, except in subdivision 2 (c),

provided he obtains a certificate or a written statement on

each purchase order from and signed by the purchaser claim

ing exemption from the tax or• the property purchased or

rented, which certificate or stRtement shall state in detail

the nature or type of each article of tangible personal prop-

erty purchased or rented ar!d certify that the tangible per

sonal property so purchased or rer1ted will be used by him

exclusively for the tet.porary cor.struction, improvement,

alteration or repair of a building, structure, or exhibit,

or as an exhibit or rart of an exhibit, located entirely

within the grounds of the ~jew York World's Fair 1964-65, and

in the event the property purchased or rented is not so used,

he will pay the tax directly to t~e City, TI:e address of the

purchaser shall be shown on the certificate. The vendor

shall retain the certificate and/or the purchase order

referred to above for examination Ly the Bureau of Excise

Taxes. In the absence of such certificate and/or purchase

order, it will be presun1ed that the property so purchased or

- 6 -

FACTS AND rented was not for use by the purchaser for the purposes set HOLDING CONTINUED: forth above and the purchase or rental will be subject to the

tax. However, in the illustration set forth in subd1rieion

2(c) hereof, a vendor shall not accept such a certificate or

rely upon the statement on the purchase order but shall

charge and collect the tax,

(b) A purchaser who fL'rnishes the Q>eJ"tiflottt-e and/

or purchase order referred to above and who does not pay the

tax to his vendor shall pay the tax directly to the City of

New York where the use of the property ptrrchased or rented

is not exempt from the tax. In the illustration set forth

in subdivision 2(c) hereof, the tax is payable directly to

the vendor at the time of purchase or rental of the property,

and in the event it is not so paid, the purchaser shall pay

the tax directly to the City of New York.

(c) vfuere the purchaser pays the tax on the use of

property which use is exempt fron the tax, he may apply to

the Bureau of Excise Taxes for a refund of the amount so paid

within one year from the date of payment thereof to a regis

tered vendor who collected the tax, or within one year from

the date of payment of the tax directly to the City of New

York.

5. In any event where a vendor or purchaser is in

doubt as to the application of the exe~ption from the tax,

he may submjt the facts with respect thereto to the Bureau

of Excise Taxes for a ruling, Any ruling issued by the

Bureau of Excise Taxes will be based solely on the facts

submitted.

DATED: January 15, 1963

( SigneQl HER!v1AN P. ~iAN TELL A3SISTM!T DIRECTOR OF FINANCE CITY OF NEVi YORK

TRIBOROUGH BRIDGE AND TUNNEL AUTHORITY TRIBOROUGH STATION. BOX 35

N E W Y 0 R K 3 5. N. Y.

TELEPHONE TRAFALGAR 6·9700 MEMBERS: ROBERT MOSES. CHAIRMAN

GEORGE E. SPARGO GfiNERAL MANAGER

February 4, 1963

MEMORANDUM TO COMMISSIONER MOSES

FROM ARTHUR S, HODGKISS

Attached is the latest report on progress of arterial highway construction 1n the vicinity of the World's Fair.

Of the 17 contracts, 2 have been completed, 7 are on time and 8 are behind schedule.

Of those behind schedule, Contract No, 2- Merritt-Mt. Vernon, Contract No. 8- Grow-Catapano-Orlando, Contract No. 11- Johnson, Drake & Piper, and Contract No. 15- Ottaviano, present the most serious problem. The others unquestionably can be completed on time unless the contractors deliberately drag their feet.

We believe that Contracts 8 and 11 will be opened to traffic although there may be some cleanup work to be completed after the Fair opens.

Contracts No. 2 (Merritt-Mt. Vernon) and 15 (Ottaviano) are the ones which require substantial improvement if they are to be opened on time.

Copies of the report have been sent to the following:

Hon. Nelson A. Rockefeller Hon. Paul R. Screvane Hon. Edward F. Cavanagh, Jr. Hon. Mario J, Cariello Hon. J. Burch McMorran Mr. E. Burton Hughes Mr. Austin M, Sarr Mr. Charles F. Preusse Mr. John V. Thornton Mr. Lou Crandall

Mr. Austin J. To bin Mr. Guy Tozzoli Mr. William J. Donoghue Mr. Richard C. Guthridge Mr. W. Earle Andrews Mr. John F. Lucey Mr. Sidney M. Shapiro Mr. James M. Slattery Mr. Edward A. Tully Mr. Robert Bayard

Memorandum to Commissioner Moses -2- February 4, 1963

Mr. Thomas J. Deegan, Jr. Hon. Ralph J, Bunche Hon. James J. Delaney Mr. Bernard F. Gimbel Mr. Wallace K. Harrison Mrs. Albert D, Lasker Mr. Arthur H. Motley Hon. Richard c. Patterson, Jr. Mr. William E. Robinson Hon. Samuel I. Rosenman Gen. William Whipple, Jr. Gen. William Potter Gen. Harry E. Meyers

Mr. Stuart Constable Hon. Charles Poletti Mr. William Berns Mr. Martin Stone Mr. Spargo Mr. Vermaelen Mr. Caplan Mr. Lewis Mr. Scham Mr. Curran Mr. Kaveny Mr. Gray Mr. Barry

/s/ A. S. H.

ASH:F Attachment

Arthur s. Hodgkiss Assistant General lVJ.anager

January 31, 1963

MEMORANDUM TO ARTHUR S, HODGKISS

FROM JOHN T. O'NEILL

Re: Progress Report on Arterial Highway Construction in the Vicinity of the World's Fair

Cold and inclement weather continue to retard progress on all contracts.

Contract No. 2 (Merritt-Mt. Vernon) suffered an additional serious set-back in progress. The Long Island Expressway traffic cannot be shifted to the collector-distributor roads over the Grand Central Parkway until probably around April 1, 1963. This delay results from failure to complete the approach fills and temporary paving on the collectordistributor roads before freezing weather precluded such work. Unless demolition of the existing structure and construction of the new main line structure over the Grand Central Parkway can be materially expedited and all other phases of the work brought up to schedule this contract will not be completed in time for the opening of the Fair. The contractor has been directed by the State to submit a revised construction schedule.

Contract No. 15 (Ottaviano) is underway again, however the current work schedule appears to point to May 1, 1963 as the earliest possible completion date for the new Flushing River Bridge. Close coordination of the work by the contractor and e:Jo:.pedients for reducing the curing time for concrete will accelerate the opening of the structure to traffic.

Contract No. 6 (DeLillo) - Completed pouring several panels of pavement under extreme adverse weather conditions. This will permit construction of the westbound roadway of the Grand Central Parkway to be accelerated.

JTO'N/F Attachement

/s/ JOHN T. O'NEILL John T. O'Neill

No. 2 -

January 31, 1963

ARTERIAL HIGHWAY CONSTRUCTION PROGRESS IN VICINITY OF WORLD'S FAIR

Refer to map for contract locations.

On time. Erecting steel on 23rd Avenue bridge. Demolishing portion of bridge at Brooklyn-Queens Expressway. Concrete work at south pedestrian bridge. Drainage.

Two months behind schedule. Working on Roosevelt Avenue and Long Island Rail Road bridges and south bridge for World's Fair at City Building. Work has been stopped for winter in completing approaches to collector-distributor roads at Long Island Expressway.

Two months behind schedule. Erecting steel on Main Street bridge. Pouring concrete walls. V1 or king on temporary bridge at Union Turnpike.

Completed,

On time. Pouring cantilevers and parapets on walls. Welding steel on bridges.

Two months behind schedule. Forming arches for Utopia Parkway bridge. Demolishing Midland Parl~ay bridge. Poured connecting link of eastbound pavement at 188th Street.

On time. Constructing sewer in l\hidland Parkway.

Two months behind schedule. Erecting steel. Driving piles for north abutment. Poured footiugs for pedestrian bridge. Some delay may result from rejection of structural steel delivered to ground storage in Jersey City.

Completed,

No. 10

No. 11

No. 12

No. 13

No. 14

No. 15

No, 16

No. 17

-2-

On time. Driving piles for structure at grade. Pouring concrete for 69th Road bridge. Drainage.

Four months behind schedule. Driving piles and pouring concrete footings and caps for viaducts. Building cofferdams. Erecting steel at south end.

On time. Erecting prestressed beams and structural steel on viaduct.

Two months behind schedule. Completing pile driving and forming arch for Jewel Avenue bridge.

On time. Grading parldng field.

Five months behind schedule. Erecting steel for river spans. Forming sidewalks and deck and setting railings on approaches. Poured wall in transition area.

Four months behind schedule. Building arch forms on 14th Avenue bridge. Preparing to drive piles for east abutment of 20th Avenue bridge. Erecting structural steel and forming deck on Linden Street bridge. Grading and drainage in northbound roadway.

On time. Demolishing old Parkway bridge and grading area.

------

if' '~-t(

GRAND CENTRAL PKWY.

•• 61"6 SECT. I - CONT. I 2. 81•5 SECt 2- CONT. I s. 62"'1 SECT. 3 - CiONt 4 4. ., .. SECt 3- OONT. t· UTILIT1ES a. 81•5 SECT. 3-CONT. 2

•• 81"4 SECT.3- CONT. 3A 7. 62-3 SECT.!- CONT. 38-SEWERS

VAN WYCK EXP. e .. 61•4 KEW GARDENS INTERCHANGE 9. II• I SOIL STABILIZATION *

10. 82-1 PAVING II. 61•3 L.I.EXP. INTERCHANGE 12. 6115 VIADUCT IS. U-2 .JEWEL AVE .I

NORTHERN BLVD

14. .... CONti

WHITESfONE EXfi 1&. 61, FLUSHING. RIVER 81\ 16. ,,., EXPRESSWAY

CLEARVIEW EXP. 17. $1•1 CONT. CE -a *

COMBINED CONTRACT *

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CONT. 2 CONT. l.

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cc:Hon. Paul Screvane UNISPHEJIE Ot$01

NEW YORK WORLD'S FAIR 1964·1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

FLUSHING 152. N.Y. • TELtPHONE·AAEA Coot 212 • WF' 4·1964 • CABLE ADDRESS "WORLDSF'AIR"

Pt•Ct THAOUOH UNDC .. aTANDINO

Honorable Newbold Morris Commissioner of Parks Arsenal Building Fifth Avenue at 64th Street New York 21, N.Y.

Dear Newbold:

March 6, 1963 ROBERT MOSES

"IIIEaiDI:NT

As you know, Kissena Corridor Park to the northeast of Lawrence Street and extending to Main Street was leased to the Fair Corporation by the City in 1960 as part of the Fair site. Under the proposed agreement with tile Queens Botanical Garden Society, however, the major part of this area will be turned over to the Society and maintained by it, and the City of New York will provide funds for such maintenance.

During the past months, Kissena Corridor Park has been landscaped with grass and trees and fenced in accordance with plans approved by your Department. 'Th.is work is now virtually complete, and the area is in the condition which we expect will continue throughout and after the Fair.

We believe it appropriate at this time that the Park Department take over the maintenance of this area of Kissena Corridor Park northeast of Lawrence Street and extending to Main Street. 'Th.is would, in our opinion, facilitate the orderly implementation of plans for post-Fair use and maintenance of tllis section of the Park. Moreover, because the Queens Botanical Garden Society, with the assistance of the City, will be maintaining the major portion of the area, it is our view that the area logically should be regarded as a single entity for purposes of maintenance with only one organization having juris-diction over such maintenance.

We believe that the appropriate time for the Department of Parks to commence maintenance functions in this area would be on March 15th of this year. Would you kindly inform us as to whether the Department of Parks is willing to perform the abovementioned maintenance.

President

-..-.. @--.... 413 0 A Y S T 0 0 PEN I N G 0 A Y

\ \

\I RICHARD PBN'l'Cif ASSISTAJfT TO THB PRBSIDINT

-Kennedy's Transport Bills Resubmitted to Q,ongress

811 o WALL STRIIIII:T JoURN4r; Blol B•porler WASHINGTON-President Keiuiedy,: aa

promised, z;esubmltted h1a transportation program to Col'lgress. The ·new bUll~.; accoidlng to the White House, .an~. "autJ;. stanttally the same" as the controveratal measures that were tnU'olfuce4· .last . but didn't get out of Senate and House Commerce committees. . .

A major proVtston woUld bar the :rnter· state Comme.rce ~·eommtaaton, Jiom ·pre· venting from . .rates· on grain, coat. . 'l'rucka and

of IOO~'· ~· ~~~~~iii~···'....,.,•

....

Ho,,. F'1 ,1;< ::; iu•.•>·,t':i.n Acdn::. :;1-~:J.~·;:r,

C:tt) P-l.J.:\r,,.l_i"t/ (l;l:-,·mi~;~J:n1

7: f .• af£l!•P.L!P <;ue::t:. New Ycl.·:-: /, N. Y.

r ~ ~ ':: \ ' , ) • , ..

·.~ ~ I '. j. •

'l'lH.! 11~~ed fer the es teb lh.hllent 11. n :l<nwur:· of Science llnd Technology i1\ .:he City of New ·ru:rl< h< .. ·.i c.·•· ·:q 1n:-:g recognized. We lla.v•.', in t:>c L, ovp' rec.::·J!I: dP.ct:d·2S f,J '- i 2 '' behL;d ~' tber r,,R_i or cid(~i! t:~:· .. t havr: ab:eady provided; or art· nu'd prc-vicling, such a fa.cilic- 1•• H0v;ever, muny 1e.'1tlerFi ll:Oi!: '''.Jr <.ulu:ral, bu:3iness, l!dl~c.E~tinnr;\ anL~ ;:echni.o:t~l fi€1ds, .~•lined l .• i.tr, lllf' scienr::e corr.

rcunl1~y~ ha'''~ h·:~en f.:lly awncu of tJc.'l_ reed J·,,r a 5ci~~m:e and Technology H•:seum .. Th~y bave been :tssl::;tinf- tt:: };; otJr e[(orts and we .a r."' , a t 1 a r; t , i ~1 a p o s i t .L 011 t. c a c t ..

WorU.;:i~ 'All th rhes•' pl'C•ple, Roi .. c!-.::-t :;,c,.;e:_~ aud che directors of :_;,e \;'or:ld'B F'dir h:.1ve dcvElop,?d a pta~l .1nd undertaken the organization •Jf tue financial and Ledmi.cJJ aupport net·essary to create and sustain the science and r:ecl>~!·>}ogy aspect of our proposed museum. This plan call2 for the City of New York to construct the museum buil~ing at an estimated cost of $3,500,000. The exhibits and displays representing an estimated $3,500,000. will be provided by contr lbuling participants and donors.

This ized under the World's F3ir.

permanent beneiit for this City can only be realauspices and through the cooperation of the An excellent site has been 111ade available in the

park area so that we can maintain our long-established, successful pattern of locating our cultural facilities for maximum utility and attractiveness.

I have, through inter-agency cooperation, established a source of the funds required for this project. Line 544 of

the Capi'd-1 1 B!.ldget includes $4,'W0,f)00. r,n ~:be constrcction of P:co.1t~ct S··l46, 56th Stn·1~t Inctn('!Iat<"Jr:: 1'~.:~nhatum, Reconstruction. The pres0nt estimate of ti~e I 0 q~ited to complete pre lid. nary .and fi nH 1 pJ.Rns indicates Uta t cc;·8 u·uction on this project c<Jnnot b\~ undertaken befr,rr-· rr~ (!;-:pirati.on of the pre:;enl CapJtal Hudt;e•: p-eriod. Fund~~ for t~~'ts ,;onst.:uctf..:m ·~an be pr.ovlded Jn tl1t: next CapitJ l Budi;ci~ .••t,cl Lhere ne:ed be no df:'l;::ty !n the adva~1cemenc of Proj~cc ;; .. }l;f),

I~ th<!ref•Jre, reque:;t that Lhe C11p; tal Budgt ... t be arnended to provide for the plannJng, :lf.'~Jign ;.md crmstruction ()f a New York City Museum of Science and 'I'e.chnology in Flushing Meadow Pad, at: 1m estimated cost ot s·3~5t:O,IH)0. Wf· must move promptly to mF.!et the very tight S'..:hedule iillposed by the deadline of the World's Fair opening. Th~ coop~~aLion of all parties will be requi.red tf we ar.=· to succc'·(~d with tbie challenging venture.

R·)br, rt ·~ W<~ 1 ,ner :·\ a y o r

MEMORANDUM


· m. COMMCBSI:ONER MOSES

I'ROM• STUART CONSTABLE

DATI£• March 14, 1963 ~

~ SUIIJKCTs

I attach a memorandum from Lou Ames giving the status of

Lincoln Center and Museum cooperation.

Attachment SC:rq

c:::--------- - 2t;/ c __ _

UNiat'HI:RI: • O•eet

NEW YORK WORLD'S FAIR 1964·1965 CORPORATION INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK

FLUIHINO 52, N.Y. • TELEPHONE· AREA COD£ 212 • WF 4•1984 • CuLl ADDIIII:SS "WORLDSF'AIR"

ltiACil THROUGH UHOI:R.TANDINO

AOBEAT MOSES I'RiliiHNT

-....-·@---

March 2, 1963

MEMORANDUM TO STUART CONSTABLE -FROM ROBERT MOSES

I think the time has come for.us to figure out just what the Fair is going to get in the way of joint enterprise, cooperation, special shows, etc. from the Lincoln Square Performing Arts and the City Museums. I know how tough it is to get to the bottom of this, but it must be done realistically. Will you please get your people to work on it. I don't expect much from these institutions, but let's see what it is.

President

DAYS TO OPENING DAY

I

MEMORANDUM


T01 Mr. s. Constable oATE: March 8, 1Q63

PROM• Lou AmeS ~ auiUECT: LINCOLN CENTER AND MUSEUMS

As you have requested, you will find here a realistic preliminary report for Mr. Moses regarding cooperation of museums of New York City and Lincoln Center for the Performing Arts with the Fair.

MUSEUMS

I have found a good feeling of cooperation among all museums.

A. The special exhibits of the various museums and other cultural institutions are as follows. However, some. changes are inevitable.

American Geographical Society "Exhibition of Selected Maps, Publications and Research Projects of the AGS."

American Museum of Natural History Exhibit: 11World Wide Population Growth." Opening of Hall of Biology of Invertebrates Opening of Hall of North American Birds Opening of Hall of Ocean Life

American Numismatic Society "Medals Issued for World Exhibitions."

Asia House "The Art of Nepal'r - made possible through a Rockefeller grant.

Brooklyn Botanic Garden Will reproduce for the Fair the Ryoanji stone garden from Kyoto, Japan.

MEMORANDUM

NEW YORK WORLD'S FAIR 1964 ·1965 CORPORATION

TO: Mr. S. Constable DATE: March 8, 1963

FRoMa. Lou Ames

suliua:cT: LINCOLN CENTER AND MUSEUMS

-paqe2-

Brooklyn Museum 1964 - 17th century Long Island Dutch farmhouse

will be reproduced within the Museum. 1965- Greater New York Painting Exhibition--to

be a competitive show.

Cooper Union Museum "Various Aspects of Color"--Second Quadrennial Edlibition. ·

Frick Collection No special exhibit beyond its own permanent collection.

Gallery of Modern Art (Huntington Hartford) Cannot specify a World's Fair exhibit until they get a Director.

Jewish Museum "Thou Shall Have No Other Gods Before Me" --an archeological exhibit (2000~1000 BCE)

Metropolitan Museum of Art "American Art from Colonial Times to the Present" opening April 10, 1964.

Museum of the American Indian 1 - nindians of Latin American 2- "Famous Indian Specimens"

Museum of Contem12orary Crafts "America's Best Crafts" --opening May 1, 1964.

MEMORANDUM



I'ROM: Lou Ames

SUBJECT: LINCOLN CENTER AND MUSEUMS

-page 3-

Museum of Modern Art Entire building will close in December 1963 and reopen concurrently with the Fair with larger exhibit space and a bigger garden. World's Fair exhibits will include:

l. "Monumental Structures" 2. "Children's Carnival" 3. "Design Objects11

4. "Prints and Drawings" 5. "The Photographers Shown

New York Botanical Garden "The Wonderful World of Plants" (tentative title). Plans are still being formulated for this exhibit.

New York Historical Society l. Crystal Palace - opening April 4, 1964 2. 160 years of collecting American History -

opening April 30, 1964

New York Public Library "64 Treasures for the '64 Fair"

New York Zoological Society "The World of Darkness11

- opening May, 1964.

Riverside Museum - 3 exhibits l. Contemporary American Sculpture 2. West Side Artists 3. The Federation of Modern Painters

and Sculptors.

MEMORANDUM


TO: Mr. S. Constable DATE! March 8, 1963

jrRON: Lou Ames


-page4-

Solomon R. Guggenheim Museum "The Guggenheim Collection"

Staten Island Institute of Arts and Sciences "Early Man in New York City"

Whitney Museum "Between the Fairs" American art from 1939 to 1964 -·opening June 9, 1964

B. Promoting the Fair

Each of the Museums listed above has agreed to promote the Fair by:

1. Distributing Fair literature and dispensing information at the Museum.

2. Displaying the Fair posters. 3. Working the Fair into press releases. 4. Working the Fair into catalogues of special

exhibits if such are published.

C. City Building Exhibit

Each of the Museums listed will prepare at its own expense an exhibit in the City Building. This exhibit will tie in with the large City model and also direct the viewer to the main exhibits in the City.

MEMORANDUM


TO: Mr. S. Constable oATEI March 8, 1963

FROM: Lou Ames


-page 5-

LINCOLN CENTER

Dr. Schuman has accepted our invitation to announce the Lincoln Center World's Fair program at the Board of Directors' meeting on April 22, 1963.

A. Lincoln Center for the Performing Arts gave me the following on March 8, 1963, as 'their tentative World's Fair program for the New York State Theater:

New York State Theater- 1964

April 23 - May 15 May 18 - May 30 June 1 - June 13

June 14 - June 21 June 22 - July 26

July 27 - Aug. 2

Aug. 3 - Sept. 6

Sept. 7 - Oct. 24

New York City Ballet Royal Shakespeare Company Bayanihan Dancem from the Philippines CLOSED - (for rehearsals) New York Musical Theater Richard Rodgers - one revival production of a musical comedy. CLOSED - (for rehearsal and shakedown) New York Musical Theater Richard Rodgers - second revival production. New York City Ballet

The Leningrad Ballet and Schiller Theater are scheduled for October and November.

•' t I

MEMORANDUM



FROM: Lou Ames

SUB.JECT: LINCOLN CENTER AND MUSEUMS

- page 6-

The agreement between Lincoln Center and the New York City Ballet is about to be signed. The Ballet will probably open the State Theater. NBC is negotiating for an opening night TV show.

The schedule for Philharmonic Hall is also attached.

I understand that Lincoln Center management has not yet decided on rental rates for the State Theater.

B. Promoting the Fair at Lincoln Center

1. A World's Fair ticket booth in the New York State Theater is under consideration. I assume we would want this.

2. A $2, 000 sign has been erected on Broadway at the New York State Theater promoting the Fair and Lincoln Center.

3. Fair advertising now appears on the Lincoln Center postage meter.

4. I have suggested a World's Fair flag be flown on the Lincoln Center plaza.

The Director of Publicity for Lincoln Center, Jack McNulty, and I are meeting this Wednesday to discuss means of joint publicity.

Week of

April 20 thru

May 16

May 18

May 25 thru

June 20

June 22 thru

July I,;

July 6 thru

July 18

July 20 thru

August 15

August 17 thru

August 29

August 31 thru

September 6

September 7 thru

September 12

September 14 thru

September 29

September 28

3/8/63

LINCOLN CENTER PHILHARMONIC HALL

WORLD'S FAIR PROGRAM 1964

Philharmonic Orchestra: Subscription concerts and special concerts - solo, chamber, orchestral.

Toho String Orchestra (Japan) and Rung Hsing Chorus (Nationalist China)

Philharmonic Orchestra: Pops Concerts II II If II

II II II

Choruses and Orchestras from the colleges and universities of the nation

The Bolshoi Violinists " II " II II "

Nothing scheduled

Jazz Festival II II

II II

II

(Hall closed for change of set-up, cleaning, etc.)

Chamber Music Festival (Heifetz, Primrose, Piatigorsky, etc.)

American Music Festival solo, chamber, orchestral (with the Philharmonic Orchestra)

Philharmonic Orchestra: Subscription concerts

NO SCHEDULE AVAILABLE AS YET FOR 1965

UN IS PH E A£ 0 IQ61

PEACE Tl'iROUGH UNDCR&TANDING

NEW YORK WORLD'S FAIR 1964·1965 CORPORATION INTERNATIONAl. EXPOSITION AT F'L.USHING MEADOW ?ARK

rLUSHING 52, N.Y. • Ttl.EPHONE:- AREA Coot 212 • WF 4·1964 • CABl.£ AOORE5s"W0Rl.OSFAIR·•

MEMORANDUM TO GENERAL W. E. POTTER

FROM ROBERT MOSES

Have noted letter from Mr. Connell. Application to Office of Saline Water in the Dept. of Interior futile. Would be just another Washington Merry Go Round.

What remains is the possibility of a Hall of Science working model sponsored by a manufacturer. I gather there are broadly speaking three processes -- the vacuum steam method Bob Blum and I inspected yesterday which serves half of Nassau and was installed by a Scotch Company (Weir), electrolysis used by the Ionic Company in several parts of the world and freezing attempted in Israel. The first produces water almost too good for drinking. The second produces brac:d si1 water and works on major reclamation, and the third so far is a failure.

Why not ask the Ionic people for a small scale worldng model? Guy Tozzoli can look them up.

RM:gls

_,......,@--- 394 DAYS TO OPENING DAY

,

f L f) R I D A VI 0 R L D ' S F A 1R A U T H 0 P. a T V , lfJ 0 • HEADQUARTERS AND EXHIBITS 307 POINCIANA PLAZA

. .\· ' j (JfoMER J. KIMBALL

PALM BEACH, FLORIDA TELEPHONE: 833-4534

l ( .v · PRESIDENT

. ; 1" ,!,~IJ • 1

1W. L. STENSGAARD , iJ.". Q ' ·. 1 ~EXECUTIVE DIRECTOR

, "· . · •.Y" ~/ E. A. SOUCY , ··t· ;'\'''', '\._; r GENERAL MANAGER I'' ·'" II I; \. \J I'

'· if:V

General William E. Potter Executive Vice President New York Vlorld 1 s Fair Corporation Flushing 521 N. Y.

Dear General:

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In reply to your letter of Har-ch 6, attached hereto is copy of letter I received to day from f1lr. Maurice Connell.

Trusting this information will be helpful, A,,

WI.S :ft

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H ./L. Stensgaard Executive Director

COMER J. KIMBALL, CHAIRMAN AND PRESIDENT

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Mr. W. L. Stensgaard Executive Director florida World's F'alr Authority, Inc:. 307 Polnci&M Plaza Palm Beach, Florida

Dear 81 I 1.:

COWAftD H t;.A•i;-.r,,A I, A

.JOHN r - • c.;,, .... ~-

MU •. TOH A•r~A....,oi, A. t. A.

With reference to yO'. r letter from General Potter, the only area of activity that I could ~u9gest would be the Office of Saline W~tor, Department of the Interior, Wc:~hlngton 25, o.c. The director Is Ch.:~rlcs F. Hac Gowan. .

There lc; an t1pproprle,tJon made by Congress to set up so-called desalting plants in various perts of the country, They have built one in California; I understand there Is one In New Jersey; and one to be built on the west coast of Florida. The Intent of thc~e installations Is to develop new methods and all plants arc different. One, for Instance, uses refrigeration; one a vacUIJm effect steam systern; one an electric.:~! syHc:r. with diaphragms; and one with a plastic: absorber. There may be other v:Jys wl th which I am not fcnlllar.

It If, pouible the Govf!l'nment m.ty in L;ai :niev"est cf t!·ds .:~II")

a World's Fair con5lder such a type of Installation as Mr. Hoses seeks.

Hope this gives you the Information you noed.

S I neore I y yours,

...... __

CONNELL, PIERCE, GARLAND & FRIE~~AN

Haurlee H. Connell HHC:HR .. ··

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~~. William A. Berns Vice President New York World's Fair Flushing 52, New York

Dear Mr. Berns r

TIMES SOUA~f N[W YORK l6 NY LACKA'IIANNA 4·1000

This will confirm our teleph:me conversati e>n c::.:.-::c:":-.::.ng The New York Times plans for publi.ohi::g ne1-:s an.:i .::.c:.vert:sing magazines featuring the New York 1-l:lrld' s Fair, We will have three (J) separate magazines. They will be sold individually to advertisers interested in the various editions of The Times. They are as follows:

New York Edition - Sunday, April 12, 1964 WestErn Editi::m - Honday, April 13, 1964 Internati ::mal

Edition - Monday, April 13, 1964

You can be sure that the Sunday Department will do the~r usual good job in preparing the news and photographic matPrial for these imp:;,rtant supplements.

On our part we plan t:;, start active selling both overseas and here in the llnited States in the ver.r near future. In this c:mnection we will prepare our prom:;,ti::m material in both English and foreign languages announcing these supplements. He plan to be in t::>uch wi t.h Peter McD:;,nnel ~f ':lilliam J. D:moghue Associates in the next few days concerning pr:):notion material.

C:>rdially,

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Assistant Nati::Jnal i1dvertising Hanager

C oples to tr,e :~xecu:ive ':cmmittE:·:

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THE KIMBERLY· DOR..MANN CORPORATION 5G [.AST &4 STRf.:ET NEW Y'ORK 22. N Y • l:LOORAOO ~ 0400

MR, PAUL SCREVANE

PRESIDENT OF THE CoUNCIL

CITY HALL

NEW YORK 7, NEW YORK

DEAR PAUL,

~~v ~·~

APPROXIMATELY TWO YEARS AGO I ARRANGED A MEETING BETWEEN

CoMMISSIONER PATTERSON, MAYOR WAGNER AND CoMMISSION£R

BAUMGARTNER REGARDING A PERMANENT MUSEUM OF SCIENCE AND

HEAL Til WHICH ONE OP OUR CLIENTS, L. W • FORHI..ICH AND COM

PANY - REPRESENTING SOME OF lliE WORLD'S LARGEST PHARMA

CEUTICAL MANUFACTURERS -, WANTED TO UNDERWRITE.

AT n-tAT TIME, IT WAS SUGGESTED TO GO INTO THE WORLD'S FAIR

BUT SUBSEQUENT MEETINGS Willi WORL.D'S FAIR PEOPLE .. ROVED

UNSATISFACTORY TO l'HE PHARMACEUTICAL INDUSTRY AND CONSEQUENTLY

NOTHING WAS DONE, I NOW NOTICE THAT A PERMANENT MUSEUM OF

SCI~CE IS BEING CONTEMPLATED IN NEW YORK CITY AND 11" SEEMS

TO ME lliAT IT MIGHT BE WISE, AT THIS TIME, TO ARRANGE A MEET-

ING WITH YOU OR THE PlltO .. I..E AT TliE MUSEUM AND I='ORHLICH AND

HIS FIRM, I BELIEVE THE PHARMACEUTICAL INDUSTRY AND OTHER

FROHLICH CLIENTS CAN BE MOST H£LJ'I"UL IN FINANCING A GOOD PART

OF THIS PROJECT,

PLEASE LET ME KNOW WHAT ':'OU THINK 01" THIS IDEA,

WITH ALL. GOOD WJ!lHEli AND KINDEST tERSONAL RE<iARDS, I REMAIN

CfDIALLY.

I \tlUll HEjN e f () .,1 D_,~ MAN~! L:•. ·. ,\ r· IC~ PR1Uit-r.;•H

Mr'l, PAt:L SCRLVANE

PHE"SIDH•T CJF rHE Cou:-<CJL

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NEW Yr)"'< 7, NEW YORK

0£AA PA.Ul,

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APPROXIMATELY TWO YEARS AGO I ARRANGED A MEETING BETWEEN

CoMMISSIONER PATTERSON, MAYOR WAGI'lER AHD COMMISSIONER

OAUMGARTNER REC".AROING A P'ERMANENT MUSEUM OF SCIENCE AND

HEALTH WHICH uNE OF CUR CI.IENTS, L. W, FORHLICH AND COM

PANY - REPRESENTIN<.> SOME. OF THE WORLD'S lARGEST PHARMA

CEUTICAL MANUFACTURERS -, WANTED TO UNDERWRITE,

AT "MiAT TIME, IT WAS SUGGESTED TO GO INTO THE WOftLD 1 S FAIR

BUT SUBSEQUF..NT MEETINGS WITH WORLD' s· FAIR P'EOPLE PROVE:D

UNSATISFACTORY T\) THE PHARMACEUTICAL INDUSTRY AND CONSEQUENTLY

NOTHING WAS DONE, I NOW NOTICE TiiAT A P'ERMANENT MUSEUM OP'

SCIENCE IS BEING C.ONTEMP'LATED IN NEW YORK CITY AND IT SEitMS

TO ME 'THAT IT MIGHT 1!11!: WISE, AT THIS TIME, TO ARAAHIJE A MltET

ING WITH YOU OR THE PEOPLE AT 'TliE MUSEUM AND FORHLICH AND

HIS FIRM • ( BELIEVE THE PHARMACEUTICAL INOUIJTRY AND OTHER

FROHLICH CLIENTS CAN BE MOST HELP"fi"UL IN FINANCINQ A GOOD PART

OF THIS PROJECT •

Pl..EASE LET ME KNOW WHAT YOU niiNK OP' THIS IDEA,

WITH ALL GOOD WISHES AND KINDEST ERSOHAL REGARDS, I REMAIN

D~MANN EXECUTIV . ICit PRI:SIDI!:NT

1\{/J ' . l~.j?J/(~. Y...7 .. · J~!/~3;r COPY RADIO TV REPORfs~J'~. .

15 West 47th Street, New York 36, N. Y., COlumbus 5'

FOR: NEW YORK WORLD'S FAIR

STATION PROGRAM Arthur Godfrey Time

DATE April 12, 1963 10:10 A.M. CITY New York,

Godfrey's guest was New York Traffic Commissioner Henry

Barnes. At this point Commissioner Barnes discussed the need for

a new traffic signal system in New York.

BARNES: "It's going to cost money. I've predicted that a

system will cost about a hundred million dollars. Now that's an

awful lot of money, and yet when you stop and consider the

Bridge cost $326, 000, 000, there's a hundred millio:1 dollars worth

of highways right around the world's fair. Sure we need those

highways, but here's a system on 6000 miles of streets that will

benefit everybody in the city of New York. So a hundred million

spread over 6000 miles of streets isn't so much money when you

consider that perhaps you can triple the traific and reduce the

driving time to one-third what it is today."

Offices in: New York . Detroit . Los Angeles . Washington, San Francisco . New England . Chicago

\, •. d.~o.&.j\.UlL hlh•·til.::>, l i!UL»~~ 1.',\..ll .-..t'11, ~"l'\\.:-i, o\ l_.,,_~i;LU i)l•j"h:. h! U.l.\ t l ~ .. :-.:~ J\''\ n. ··

Journal, American; Al Sostchcn. Post.

W~Htfl[l~ I~XPB~tR~ Rn~ [lVI[ ltnGUL In[.

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AHNI WI'ZINKI(WICI VICI ...... IDOrHt

MAIIIIl NTIIIION OICIU[TAIIY

MAllY J GI'IUINW ... LO RICOIIOINO 81CIIfii:'T APtY

,!lANK J KUIIZ T ... UUIIIIO

JOII~ L. LUCAI ll .. eiAHT.AT l<t111M8

Honorable Paul R. Screva.ne Acting Mayor City Hall New York 7, New York

Dear Paul:

April 1 G, I :Hn O~P'ICE Of rt-4! .. fllt:IIOlNT

••!!11 MATILDA AVINU&

NIW 't'O .. K 70 NI:W YORK

A commercial "ghost town" in the North Bronx, a decrease in city revenues, an increase in welfare costs and irreparable political damage to the City's hopes for state aid will form but a part of the picture if the City's retail business frontier, that portion. of The Bronx which lies north of Gtm Hill Road and south or the Westchester border, ts not established as a separa~e zone with a lower retail sales tax rate than that which might

prevail in the rest of the City.

As you are aware the previous sales tax increase to the present three per cent has not appreciably yielded any correspooding revenue increase from stores along the Bronx-Westchester border. This simply means that these frontier merchants are suffering a reduction in sales volwne and are maintaining the three per cent revenue level by reaching into their own pockets. Any increase in rate would invite disaster in

the North Broox.

Although the population of the portion of The Bronx north of Gun Hill Road bas tripled in the past fifteen years. effecting considerable strain on the static transit and police services in the area, local merchants have reaped no real advantage from this development. Local con~umers stq>ly find it too coovenient to hop into their cars, board a bus or even walk the few blocks to the spaeious parking lots of Westchester shopping

facilities and escape the burden of the sales tax.

to be felt by these merchaatH hab toeen lat't :JtlJlll'''~r·s total IWllt•t~ neglect during the hours of

12 and 8:00 •·1. m., wh:d•. Y''' m~·.v :-c;·:•';, :··"'' ····~ :;- "•''J:-''ly ··wrease r;f burglarlefl aiong White PlainB Road, and the appropriation of vital curb space by Westchester commute1·s who use our transit fecillties, often tc the exclnsioo of proepect1ve, local shoppers.

-2-

To compound the foregoing disadvantages of our merchants with the JDdiacrtual• ;; tmpoaitim of a uniform, city-wide sales tax, even at the @Bent three per cent level,.·~~· .'· . patently unreasonable and unjust.

To increase the tax on purchases from these merchants is to invite disaster. *yjDg .~· ; .. so long attempted to absorb the adverse effects of the present tax rate, too many of these industrious merchants wUl be forced, by an increase, to arrive at the simple, common sense decision to close up. Their empty stores will transform a pleasant community (Which you may remember from your experience as Hmorary Grand Marshal in last year's opening day parade of the Wakefield-Woodlawn Baseball League) into a .depresHd area or, perhaps, a slum.

. ' .,

The unique nature of this area bas recenUy persuaded the State Insurance De~ · to establish it as an automobile liability rating area, separate from the remainder of The Broo.x. We lubmit that the peculiar experience and presenUy precarioua predicament of this area as the city's retail business frootier demands, in the name of simple justice, that special consideration be accorded it in any deliberation relative to the imposition or increase of the sales tax.

Justice requires that the present levy be lowered in this area. Only crass indifference could elltertain the tax increase for these merchants.

Let us not forget that such indifference can be costly in oui- respects, three of which commend themselves to ::s at this critical moment. First of all, closed stores meana actual · reductim tn tax revenue. Secondly, the merchant who finds himself forced to close his doors may wind up on our relief rolls. Last, but farthest from least, is the very real, political effect on the future of state aid to the City's ailing treasury.

I am sure I need not remind you that your former opponent for the office of President of the City Council, Republican Paul A. Fino, represents this marginal district in Congress. However, the same constituency is represented in the state Legislature by four Democrats (State Sen. Joseph A. Marine, Assemblywoman Aileen Ryan, Assemblyman Fred W. Egert, and Assemblyman Ferdinand Mondello). These four legislators have worked bard to win and hold their seats in a politically uncommitted area. The imposition of the tax will play right into the bands of tbe Legislature's majority, which hu heretofore denied the City adequate financ&l assistance, by endangerbtg the Democratic Party's chances of holding theae seats, which are now filled by those who favor increasing the City's share of state aid. Their defeat would destroy the aspirations of your admin1stration and perhaps the state aid hopes of the City's taxpayers .

As President of the Wakefield Taxpayers and Civic League, Inc., I will attempt to present the abmre at the public hearing on Thursday. I have also been asked by the Woodlawn Heights Taxpayers and Community Association and the Williamsbridge Taxpayers and Civic Association to speak on their behalf. I would he grateful for any opportunity to discuss this matter wtth you at your ccmvenience.

Sincerely,

JAMBS J. FARREl,L Presidf~nt

PLACC: TH~OUGH I-: ~<0tHST4N01 NQ

NEW YORK WORLD'S FAIR 1964-1965 CORPORA";"iO;:

I N T E R NAT I 0 N A L E X P 0 S I T I 0 N AT F L U S H I N G M E AD 0 W ? A F; i\

FLUSHING 52. N.Y. • TELEPHO:-.E·A;,::A Co~c 2:2- WF 4·1964 CADLE: ADDRC~s'"WORLDSf"Air~"

Apr.Ll : ., :;_ ,:::3

MEMORANDUM TO HON. I'\:.: · _ce_:, lv:O?RIS

FROM ROBERT MOS2S

adopted, where ~~~~

RM:gls

370 DAYS TO OPENING DAY

COPY

UNISI'HERE

URGENT

MEMORANDUM TO CHARLES PREUSSE JOHN THORNTON THOMAS DEEGAN, JR. JviARTIN" STONE

LOU CRANDi'..::..~ STUART CONSTABLE GILMORE CLARKE \V. E. Al'TDF. ~·~~:.rs GEN. WJ:::..:~: .~ :~

WILLI.AlVI BL:; ':; JOHN T. CAr::;:.,:..

GOV. CHARLES POLETTI GEN. WILLIAM POTTER

t/PAULSCREVANE EDWARD CAVANAGH

FROM ROBERT MOSES

Subject - ~-Iall of Health

It is no doubt premature and overoptimistic to anticipate a favorable vote by the Ha::.·tford Foundation on the proposed Health Pavilion, but because of the ve2y short time left we must think immediately about contingencies. John T. Cahill, who has been the leader in this effort, will keep us inforr:..ed and give us the Foundation decision.

consider: These seem to me to be the principal matters to

1. Name. Si:.ouid be Hall of Health, Hall of Man or Hall of Health ar,d Medical Research.

2. Plan. Should fol.low previous proposal as far as acceptable to the Foundation. Charlie Preusse and John Thornton should tell us what, if any, difficulties are in the way of using this plan. Does the Fair own it? If not, who does?

3. Assuming that the Foundation would not want Mr. Salmon and his associates - and it is to be

3 70 0 A Y S T 0 0 PEN I N G DAY

.......

••••• NEW YORK WORLD'S FAIR 1964·1965 CORPORATION INTERNATIONAL. EXPOSITION AT FLUSHING MEADOW· PARK

f'LUIHIHG 52, H. Y. • Tr:LtPHONI: · AAtA Coor: i!IZ • Wf' 4·1et4 • CAlLI: AoOttUI mWOALDSF'AIR"

NAGC: 'HtltOUOM ""OC .. TANOtMO April 24, 1963

NO.tltT MOSES ""IIIDCNf

--·@--.... (

MEMORANDUM TO GUY TOZZOLI

FROM ROBERT MOSES

As to the Chrysler exhibit, spread loosely over • "~ six acres, I thought it was ingenious, unusual and in part ~~~~ _ ~, incomprehensible. To be sure the trade lingo of these off Madison Avenue designer~ is hard for an outsider to grasp. I should think there would be a lot of operating confusion, that the very young and middle aged would find it puzzling anc that only the brior.c high school and college kids and the mechanically mindE· : would get what it is all about. The lads who presented it seem rather bored and terribly sure of themselves. They have some quaint idea..s,such as huge water panels which are on fast tanks, walking under a big car, whirling gadgetry, reciprocal movement, etc. I guess it will work out, and it. certainly will amuse and intrigue the small folks,

PM:~-;1:,;

The names and home addresses of the Members of the Board of Estimate are as follows:

Robert F. \vagner, MAYOR "The Mayor' s House" Carl Sohurz Park 88th Street and East End Avenue New York 28, New York

Abraham D. Beame, COMPTROLLER 1582 Carroll Street Brooklyn 13, New York

Paul R. Sorevane, PRESIDENT OF THE COUNCIL 52-35--24lst Street Douglaston 62, New York

Edward B. Dudley, PRESIDENT OF THE BOROUGH OF MANHATTAN 549 West 123rd Street New York 27, New York

Joseph F. Per1oon1, PRESIDENT OF THE BOROUGH OF THE BRONX 1733 Astor Avenue Bronx 69, Netr: York

Abe Stark~ PH~SIDENT OF THE BOROUGH OF BROOKLYN 10 Plaza Street Brooklyn 38, New York

Mario J. Cariello, PRESIDENT OF THE BOROUGH OF QUEENS 25-62--32nd Street Long Island City 2, New York

Albert V. Man1scaloo, PRESIDENT OF THE BOROUGH OF RICHMOND 188 Major Avenue Staten Island 5, New York

UNI81'HI:IIE

PE:ACE THAOUOH UNOENSTANDINQ

~e~·W YORK WORLD'S lFA:IR f'

INTERNATIONAL EXPOSITION

1964-1965 CORPORATION AT FLUSHING MEADOW PARK

FLUSHING 52, N.Y. • TELEPHONE-AREA CODE 212· WF" 4·1964 • CABLE ADDAESS"WORLOSFAIR"

May 2~ 1963

~v\ MEMORANDUM TO HON. PAUL R. SCREVANEV

1 FROM STUART CONSTABLE

Mr. Moses asked .me lo send you the attached planting

plan for Shea Stadium.

Stuart Constable Vice President-Operations

Attachment

356 DAYS TO OPENING DAY

TO:

FROM:

MEMORANDUM

NEW YORK WORLD'S FAffi 1964-1965 CORPORATION

COM:MISSIONER MOSES

STUART CONSTABLE

DATE: April 23, 1963

I attach plans for landscaping the Shea Stadium site. This work is

being done by Gilmore Clarke and in my opinion the job is well done.

Attachment

OVERSIZED DOCUMENT

Sl TH AVENUE.

!le TH AVENUE

CITY OF NEW YORK DEPARTMENT OF PARKS

ARSENAL l CENTRAL PARK · NEW YORK

'

FLUSHING MEADOW SPORTS STADIUM, NORTH OF ROOSEVELT AVENUE a WEST OF 126TH. STREET

FLUSHING MEADOW PARK • BOROUGH OF QUEENS

PRA~GER • KAVANAGH • WATERBURY ENGINEERS • ARCHITECTS

NEW YORK, N.Y. CLARKE a RAPUANO

.CONSULTING ENGINEERS & LANDSCAPE AR

.............. ·-M'III>'tll\·t-

ITAT& or NIW VOR

~X&CUTIYI CHAM•• ALUNY.--

l

bi'llh,ll].f of Gvvernor llockefell~r, '£\ nowlodge your recent tele&r~ con

.,··.o~ly IntN. Mo. 5107 which woulQ \ • .:t..:tJ.Uin1atrat1Ye code ot the City ot

~ i~ relation to the maintenance ot a L 3Ci~~JJnce. I u happy to tell you th&t

::Yttna<.~:r baa eign•d this measure into law j. t is now Chapter 73J. ot the Latfe of 196);. 1

Sincerely, /

~#J~I . . I i~onorablc Robert Moaes ~- .r~sid11nt. I~lll1f Yodc Worlit'a 7a:ir 1964--1965 CorporatiOD ~,, ~) • '&)X 1964 Pl~ohing 52, N•w York

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.. POft R!U..EASR IN THE MORNING PAPERS CIP MOOMY., APRIL ~9j 1963

ROBERT ·t. MC MANUS 1 PRESS SECTU:.'TAR'i '1'0 TH.ll OOV.F.OO-!OH

COf..,·

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STATE OF NEW YO}~ EXECUTIVE CHAMEER

ALBANY

Govemo1· Rooke feller on April 23, 1963 approved the following bills:

CHAPTKR {.31

CHAPTEH 732

GtfAPTER 733

CHAPTER 734

QHAPTER 735 •• ,.

CHAPTER 7 36

CHAPTER 737

CHAPTER 738

Assembly IntP::>. No. 5057, Print No, 5711• .. by Committee on Ruleo, ent;ltlcd:

"AN ACT to arnend the correc 1;j on law, ln relation to parole of pr·ieonet·e who ~l.'!Ve f1~rned d1ecret1onary reductions or aontence 11

Assembly Intro, No, 5o64, Print No, 5'(1~9, t.y Camnittee on f'Jles, er..t1tled:

"AN ACT creating a mw'licipal urban renewal agency tor the village of Potsdam, to be known as the Potsdam urban renewal agency, and prescribing ita funct1one, powers and duties"

Aaaembly Intro, No. 5101, Print No. 5800, by Committee on Rules, entitled:

"AN ACT to amend the private houB1ng finance law, in relation to defining local and municipal taxes"

Assembly Intro. No. 5107, Print No. 5836, by Committee on Rules, entitled:

"AN ACT to amend the administrative code of the City of New York, in relation to the maintenance ot a hall of science"

Senate Intro. No. 349, Print No. 4103, by Mr. Van Lare, entitled:

"AN ACT to amend the highway law, in :relation to the assessment of v1llagP. rrt-r-erty"

Senate Intro. No. 680, Print No. 4478, by Mr. Cornell, entitled:

"AN ACT to amend the general municipal law, 1n relation to acquisition of open spaces and areas"

Senate Intro. No, 696, Print No. 4453, by Mr. Paine, entitled:

"AN ACT to amend the COW'lty law, in relation to providing for places, buildings, structures, works of art and other obJects having a special character or special historical 6r aesthetic interest and for their protection, enhancement, perpetuation or use"

Senate Intro. No. 875, Print No. 4036, by Mr. Anderson, entitled:

"AN ACT to amend the business co~orat1on law,· .in relation to corporate finance '

- 30 -

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MEMORANDUM

NEW YORK WORLD'S FAIR 1964-1965 C

Mr. Robert Moses DATE:

FROM: Bill Berns

suBJECT: Little League World Series I ' ·,

, I

l. Earle Andrews drawing up plans (Sid Shapiro advising)

2.

b. 2 practice diamonds

3.

Little League contributes $20, 000

4. Little League comprised of 6000 leagues internationally (Approximately 50, 000 teams)

Play-offs provide for eight team World Series at the Fair. (Four teams from abroad, including Far East and Europe, and four regional team winners from the U. S.)

5. Bill Shea, Newbold Morris advising Mayor Wagner

WB:gp cc: Sid Shapiro, Earle Andrews, Stuart Constable, Bill Adams

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TI:Lii:PI'I.ONED PLKA6li: C.,LL HIM

CALLED TO Sli:li: YOU WILL C.-\I.L AGAIN

WANTS TO iEE YOU IMPOI\TA:'IT

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Form W.O. No.3 GOLDSMITH IIROS. Stationers, 77 t1msau St., N.Y. 8, N.Y. . . . •• . .

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FAIR N E'NS OF~I~-~.:~BULLETIN OF

UN~~ . SPECIAL -~ @)Uoltlflbtt•Sittl ISSUE

THE NEW YORK WORLD'S FAIR

1964-1965

VOL. 2, NO. 5 e MAY 4, 1963

FAIR'S PRESS BUILDING DEDICATED TODAY

PRESS BUILDING FEATURES ULTRA MODERN FACILITIES (Excerpted from "Editor & Puhli.rha." Apri/20)

The Fair's 19,000 sq. ft. Press Building, designed by Eggers & Higgins, architectS, will display today the finest in accommodations for the edification and eventual use of its most important tenants, news personnel representing magazine, radio and television, in addition to the daily press.

The building provides a press room, interview rooms, dark rooms, radio facilities, private offices, a lounge and a conference room for television and newsreel coverage. The New York Telephone Company, Western Union and RCA overseas communications will insure quick transmission of news and piaures nationally and internationally.

This most modern of communications buildings resulted from a series of consultations held by the Fair Vice President William Berns, his staff and consultants, with representatives of the leading newspapers, magazines, radio and television networks, wire and photographic services.

Bill Berns, a former news and program executive with NBC and RCA, avers that out of the joint conferences emerged a building expeaed to combine convenience and comfort with functional perfeaion for all branches of the news gathering profession. ( cm1tinued on page 2, col. I)

William Berns, Fair vice president in charge of Communications and Public Relations, at work with (left) Robert Moses, president of the New York 1964-1965 World's Fair, and (right) Bob Considine, narrator for the international exposition's second preview film, already viewed by over ten million people.

Pierre Salinger to Participate in Official Opening Ceremonies

Presidential Press Secretary Pierre Salinger and representatives of newspapers, magazines, radio and television, wire and photographic services join the Fair's Communications and Public Relations team today in ceremonies marking the official opening of the World's Fair Press Building. For the first time today, the dateline "World's Fair" will be utilized as, from press headquarters, the "Peace through Understanding" message of the international exposition will be sent around the globe by printed, broadcast and televised word and picture.

Speaking from the rostrum of the building's ultra-modern press conference room, Fair President Robert Moses will present tht Fair's silver commemorative medallion to Mr. Salinger who is making his initial visit to the Flushing Meadow Park sire in honor of the occasion.

Also addressing the distinguished gathering will be Thomas J. Deegan, Jr., chairman of the Fair's executive committee, and William Berns, vice president in charge of communications and public relations. Mr. Berns will introduce William J. Donoghue,

"Dateline, World's Fair"

A typical day in the life of Presidential Press Secretary Pierre Salinger, honored guest at today's dedication of the World's Fair Press Building, as he accompanies President John F. Kennedy on a recent trip. The President visited the exposition in December to break ground for the Federal Pavilion.

the Fair's consultant for publicity and press relations, members of the Donoghue office, the staff of the Thomas J. Deegan Co., Inc., consultants to the Fair on public relations policy and promotion, as well as members of his own depanmenr, headed by Greg Dawson, direaor of special projects, and other key advisors working closely with the communications program.

Newsmen, guests of the nation's top media and exhibitor representatives will then have a first look at the complete and most modern facilities now available for those assigned to cover the Fair.

A World's Fair Working Press Advisory Committee, organized ro serve as a clearing house for working press prob· lems, will also be revealed at today's ceremonies. It will be composed of a representative of the Press Photographers Association of New York, the Newspaper Reporters Association of N.Y.C., the Radio-Newsreel-Television Working Press Association, United Press International and Associated Press.

Following a tour of the site where more than 40of the exposition's largest pavilions are well under way, a buffet luncheon will be served in the Press Lounge. e

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FAIR QUOTE OF THE MONTH "W'e tel/the world our Fair story in cur

rent printed reports and by filnu, radio and television. We have called upon those who operate all the newest and most in· genious avenues of communication to help us, and they have responded generously and magnificently with every quail1t device of the Age of lnvmtion.

"Without you, the abstract and brief chroniclers of our time, the task of mu:h· ing millions of potential visitors 11ear and far would be unthinkable. Y 011 carry the myriad voices of the Fair tbroughoul tbe metropolis, to the hinterland and to the four corners of the shrinking globe. When you go out of business eve11 temporarily, enterprises of great pith and moment lose the name of action . .. "Fair President Rob· en Moses, speaking at the Annual Dinner of the Radio-Newsreel-Television Work· ing Press Association, one year to the Fair's opening, April 22, 1963. •

PRESS BUILDING (continued from page 1, col. 1)

The Press Building will insure complete freedom of movement without interfering with private and semi-private work areas. It has been so designed that it can cope even with sudden rushes of reporters for special events and absorb the expeaed steady stream of visitors and dignitaries -all without confusion and without causing difficulties for the 50 to 75 newsmen ex· peered to be assigned to the Fair on a regu· lar basis. -

NEWS AND PRESS CONFERENCE ROOMS The center of press aaivity within the

building will be a 2,000 sq. ft. news room with desk accommodations for the regular reporters and those on special assignments or features. Also in this room will be ac· commodations and facilities for visiting press on temporary duty at the Fair.

Adjoining the news room will be an interview room with a rwo-story ceiling, raised platforms for speakers and a tiered arrangement in the rear, so that television, newsreel and still cameramen can work without interfering with each other or with

reporters. These rooms for working press, inter·

views and the lounge can be merged into a giant 4,500 sq. ft. area by sliding sound· proof walls into recesses. Conversely, the three individual areas are acoustically treated enabling them to be used for vari· ous purposes without noise interference.

PHOTOGRAPHIC SERVICES The photographic section of the Press

Building will be across from the news or press room. Seven small rooms will be available for changing film and a dark room will be installed for developing and processing. The area will be set aside for United Press International, Associated Press and other photographers. The com· mercia! division of UP!, awarded the con· tract as official Fair photographers, will work with the staff of the William J. Donoghue Corporation, consultants to the Fair for publicity and press relations.

Darkroom facilities provide on-the-spot photo service for news cameramen.

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DONOGHUE OFFICE To handle news releases and act as an

auxiliary arm of the media covering tha Fair, the Donoghue firm will have offices and a ciry room next to the press room. Staffed with 35 or 40 reporters and feature writers, the Fair's ciry room will be under the personal direaion of Mr. Donoghue, who has assigned to the Fair Peter J. Me· Donnell as direaorof publicity and Jerome Edelberg as assistant direaor.

Bill Donoghue, a former New York Journal reporter, served as secretary to John J. Bennett, New York State Attorney General from 1935 to 1942. After World War II, where he served as war corres· pondent with the Merchant Marine in the North Atlantic and Mediterranean, and later as chief of Public Infonnation, Cen· sorship and Security for the Maritime Ser· vice and the War Shipping Administration, he rerurned to New York Ciry and became executive secretary to Mayors William O'Dwyer and Vincent lmpellineri. He or· ganized his own public relations firm in

1951.

DEEGAN COMPANY Thomas J. Deegan Co., Inc,, consultants

to the Fair on public relations policy and sales promotion, is staffing an office under the direction of Howard Johnson, vice president of the Deegan firm. Cllairman of the Fair's executive committee, Mr. Deegan has been aaive in corporate public relations since leaving The New York Times staff 21 years ago.

Tom Deegan became associated with the late Robert R. Young, railroad fin[!.ncier and developer, as vice president and director of the Chesapeake & Ohio Railway Company, vice president of the New York Central and vice president and director of the Alleghany Corporation. He began op· erating his own firm in 1957, assuming chairmanship of its board last year when Lou Guylay was installed as president.

Thomas J. Deegan, Jr., chairman of the Fair's executive commiHee.

T£LEVISION·RADIO INTERVIEWS Television and radio networks covering

che Fair will have a 1,320 sq. ft. area in the Press Building with an interview room, control booths and offices. On the Fair grounds, they plan at least 26 origination points, where live telecasts can be presented through color mobile units. The number of origination points is likely to be increased by exhibitors desiring to participate in telecasts. The TV-Radio Industry Committee to the World's Fair worked out the coverage plans with Fair officials during a two-year study.

Included in the Press Building will be the telephone information service with 40 operators under the direction of Greyhound Corporation, a fully equipped processing room for releases, a mail room for quick handling of press correspondence and a VIP guide service for news executives and other press contacts.

D. FortUnato, Inc., won the contract for construction of the Press Building after competitive bidding among more than 1 5 contractors. e

Foreign dignitary, on the occasion of his country's special day at the Fair, answers reporters' questions in the Press Building's modern conference room. Sketches are artist Lee Gregori's interpretation of Press Building activi-

Members of the fast-moving news team necessary to cover the New York World's Fair have little time to rest, but when they do, this modern lounge awaits them.

ties once the Fair opens. ~

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papers perform the many tasks necessary to stay on top of fast-breaking World's Fair activities.

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BERNS DEFINES DUTIES OF FAIR'S COMMUNICATION TEAM

Highlighting the functions of the Fair's Communications and Public Relations team at the recent meeting of the Board of Directors, William Berns said:

"Since we are working for a master builder, who is more interested in public service than he is in public relations, we've geared our program accordingly. As a matter of fact, the same team which started out three years ago is now sharpened up, working together; and this is the way it stacks up.

"Our 'architects and designers' have been the Deegan Company in public relations, and continue to do that job. The 'engineers and construction crew' of the public relations program are representa· tives of thf Bill Donoghue Company in our working Press Building. The public relations tools are produced under the direction of the J. Walter Thompson Company, who also handle our advertising, specifically abroad, where we have needed it. The printed brochures are designed by Dick Guthridge and our films are produced

Deegan Office Conference

by Jack Campbell. "We know that all of our public rela

tions program is in the public interest. Circus superlatives are unnecessary. You see visual evidence today and you hear the sounds of the Fair beginning to take shape. Working with the cooperation of the Press, we'll be ready to receive the public when we open the gates and the count-down hits zero." e

Bill Donoghue, Fair consultant for publicity and press relations, handling late news from his new office in the fair's Press Building.

244 WORKING DAYS

TO OPENING DAY

FAIR'S PUBLIC RELATIONS STAFF William Berns, Vice President, Communica

tions and Public Relations -WF 4-2221

Gregory Dawson, Assistant to William Berns and Producer, Special Projects-WF 4-2248

Bob Essex, Production Coordinator -WF 4-2323

Henry Lienau, Public Relations ExpediterWF 4-2376

Ray Tarkman, Press Building ManagerWF 4-2563-64

Public Relations Policy and Promotion Consultants:

Thomas J. Deegan Company, Inc. Time & Life Building, Rockefeller Center New York 20, N. Y.- PL 7-7070 l. Richard Guylay, President

At tile Fair: Howard S. Johnson, Senior Vice President

WF 4-2501 John Spellman, Director, Publications

WF 4-2513-14 John O'Keefe, Director, Radio-Television

Promotion- WF 2511·12 Fred Weaver, Special Projects

WF 4-2515-16 Langeland Van Cleef, Director, Speakers

Bureau and Community Relations-WF 4-2520

New York Office: Ray McCarthy, Director, Ticket Sales Promo-

tion J. J. Wuerthner, Ticket Sales Coordinator

Europe: William Humphreys 29 Rue Cambon, Paris, France-OPera 89-31

Press Relations and day-to-day News activity: William J. Donoghue Corporation 10 Columbus Circle, New York 19, N.Y. JU 2-7060

At the Fair: William J. Donoghue, President

WF 4-2537·38 Edward V. O'Brien, Vice P.resident

WF 4·2534-35 Peter J. McDonnell, Director, Publicity

WF 4-2531·32 Jerome Edelberg, Assistant Director,

Publicity- WF 4-2541-42 Joyce M. Martin, Magazine Coordinator

WF 4-2543-44 John Sweeney, Assistant to the Director,

Publicity- WF 4-2547 Joseph A. Boyle, liaison for Special Guests

and Fair Corporation- WF 4-2545-46 AI Simon, liaison with Donoghue Corporation

for official Fair Photographers: United Press I nternalional- WF 2548-49

Far East Representative: Antonio de Grassi, Jr., Tokyo, Japan-401-9181/5

Advertising: J. Walter Thompson Company 420 lexington Avenue, New York 17, N.Y. MU 6-7000 Edward F. Royal, Account Supervisor

Graphics:

Films:

Richard C. Guthridge 2 West 45th Street, New York 36, N. Y. Austin Francis- YU 6-0420

John Campbell Films, Inc. Post Office Box 3443, Greenwich, Conn. Area Code: 203-3223443

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world's fair general documentation 1

Documents

tax increase

n t e rnat

john t

lankjkuiiz t

t apty

citywidesales tax

present tax rate

u s h i n gm e ad0w