wordcamp las vegas - personal branding
DESCRIPTION
The presentation I gave at WordCamp Las Vegas on Personal BrandingTRANSCRIPT
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You Are The Center of Your
Universe
Micah Baldwin@micahLijit Networks
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All the cool people said:
“Micah, you have done an amazing job building your
personal brand.”
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I responded with:
WTF?!?!?!?What the
Fuck?!?!?!?
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Branding
Branding is the messaging work a company does to encourage consumers
to feel a certain way about their product.
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How Do You Feel?
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Computers / Software
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Blogging
The Make Sure Matt Isn’t Sleeping Slide
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Personal Branding
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Is it Important?
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Personal Branding unlike Corporate Branding,is not designed to make people emote
but asking people to trust in you.
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Influence is the name of the game.
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What is Influence?
Influence is a jazz guitar album by jazz guitarist Jimmy Raney, recorded in 1975 for Xanadu
Records.
Sorry, Matt, still checking to see if you are awake.
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What is Influence Really?
the implicit or explicit effect of one thing
(or person) on another
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The “AH-HUH?” Moment
Step 1: Have Expertise Bestowed on YouKnowledge + Trust = Expertise
Step 2: Becoming Influential
Expertise + Trust = Influence
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Becoming a ConduitHuman Based Filtering and Content Discovery
With influence, people trust you to connect them to people
they should also trust.
You become a conduit forpositive community growth.
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The Punchline•Generate Quality CONTENT everywhere
•Have EXPERTISE bestowed on you
•Build TRUST
•Create INFLUENCE
•Become a CONDUIT
• Install LIJIT
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Who Was That Douchebag?
Micah BaldwinLijit Networks
720-231-7120 cell@micah
[email protected] Look Up Micah Baldwin on Facebook, LinkedIn, etc
AIM/Y!/MSN: micahb37Gtalk: [email protected]
275 South 40th Street, Boulder, CO 80305408-945-8271 (mom’s number)