women with know how march 2011 issue

8/7/2019 Women With Know How March 2011 Issue

1/48

WHY SMARTEMPLOYESS UndERPERfORM

BE SMARTABOUT SACKIG

nEW TAx RATESCOULd CREATEEW OPPORTUITIES

CUSTOMER SERVICEIS dEAd

JANICE WHITE

APRIL OLIVER

KIMBERLY HUGHES

AngelaMattson

A Woman WAn Organzed Fason


2/48

2

Dear Readers

In an evening class at Stanord the last lecture

was on the mind-body connection - the

relationship between stress and disease. The

speaker (head o psychiatry at Stanord) said,

among other things, that one o the best thingsthat a man could do or his health is to be

married to a woman whereas or a woman,

one o the best things she could do or

her health was to nurture her relationships with

her girlriends. At frst everyone laughed, but he

was serious.

Women connect with each other dierently and

provide support systems that help each otherto deal with stress and difcult lie experiences.

Physically this quality girlriend time helps us

to create more serotonin - a neurotransmitter

that helps combat depression and can create

a general eeling o well being. Women share

eelings whereas men oten orm relationships

around activities. They rarely sit down with

a buddy and talk about how they eel about

certain things or how their personal livesare going. Jobs? Yes. Sports? Yes. Cars?

Yes. Fishing, hunting, gol? Yes. But their

eelings? Rarely.

fROM THE PUBLISHERMimi Zelman

Lets toast toour riendshipwith ourgirlriends

Cd 4


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4

Srv Crd Crs

publisher/presiDent

Mimi L. [email protected]

Desin AnD pAe prODutiOn

SPARK [email protected]

AOunt eXeutiVes

Leslie Wilson PearcePam Harwell

Ontributin WritersMary Elizabeth MurphyMarcie Williams- Browning

Robyn Crigger

Kim Hugheso 704events.com

hArlestOn

Contact Mimi Zelman704-491-1207

[email protected]

For more advertising inormation callMimi at 704-491-1207 or email her at:[email protected]

Copyright 2010

Cover photography: Episode Studios

Women do it all o the time. We share rom our souls

with our sisters/mothers, and evidently that is verygood or our health. He said that spending time with

a riend is just as important to our general health as

jogging or working out at a gym.

Theres a tendency to think that when we are

exercising we are doing something good or our

bodies, but when we are hanging out with riends,

we are wasting our time and should be more

productively engagednot true. In act, he saidthat ailure to create and maintain quality personal

relationships with other humans is as dangerous to

our physical health as smoking!

So every time you hang out to schmooze with a gal

pal, just pat yoursel on the back and congratulate

yoursel or doing something good or your health!

We are indeed very, very lucky. So lets toast to our

riendship with our girlriends. Evidently its verygood or our health.

Mimi

Check out ouronline store!www.womenwithknowhow.com

Cd frm 2


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6

Why SmartEmployees Underperorm

HUMAn RESOURCESJanice White, SMART Talent Solutions

Wv a .

Af a xv ad

oog ac fo

a aag, o cadda

ad o. t cadda

a g xc, od

qacao, ad a vawok oy, ad gav a

v foac dg

vw oc. s ad

g g, fowad

o ga da ad gay

d vy w. Yo d .

Three months later, you

begin to question yourdecision. Your new

hires team appears

disgruntled, morale

is low, and output

and productivity

are well behind

the fgures rom the

previous quarter. Ater investigating

urther and speaking with a ew key

team members, you realize theres

a mismatch. While she looked

impressive on paper and presented

well during one-on-one interviews,

your new hires style, approach,and behavior on the job are simply

inconsistent with the values and

expectations o your organization.

Your new hire is not a good cultural

ft and one or more o the ollowing

hazards may be the cause.

1. Inadequate capability

2. Poor job ft3. Fuzzy goals and accountabilities

4. Poor relationship with manager

5. Poor relationship with co-workers

6. Health and wellness issues

7. Physical and environmental actors

Over the next several issues we will go

MOREINF

O

smArttale

nsoluion

[email protected]

www.sat

alensoluio

n.com

704.241.3100(c)

704.705.2408(f)


7/48

into each o these in urther detail. This

month we will take on #1 and 2 rom

our list above.

Do jdg a ook y cov,ad do v wa yo

ad o a !

Capability reers to the skills, tools

and experience that a person needs in

order to successully perorm her job.

When any o these actors are missing,

there is an increased chance that the

employee will underperorm. It isnt

uncommon or hiring proessionals tooverlook these basic actors, especially

i a candidate has solid academic

credentials and comes across as

intelligent and confdent in a job

interview. Furthermore, its no secret

that most candidates exaggerate their

abilities on their resumes and job

applications. Diagnostics that help you

identiy i an underperorming employee

has adequate capability:

skDo you know what skills are

needed to perorm the job and whether

the employee possesses those skills?I she doesnt possess the necessary

skills, how will you help her acquire

them, and how long do you expect that

process to take? Skills training takes

time and money, and results are never

Skills can be taught, but behaviorsare much more difcult to change


8/48

8

guaranteed unless there is adequate

commitment rom both the manager

and the employee. Its in everyones

best interest or the manager to set

appropriate expectations or theemployee rom the beginning. This

is especially true i the job requires

special technical capabilities.

tooEven i an individual has the

skills and experience to do the job,

does he have the tools to deliver peak

perormance? For example, a highly

skilled and experienced web designercant build a website without adequate

computer hardware and sotware. The

tools dont have to be the most up-to-

date, but a system that crashes can be

incredibly rustrating and unproductive,

even to the best perormer.

excJust because an employee

has the skills to do a job doesnt meanthat he has the experience to apply

those skills in his specifc position. This

is especially true or recent graduates,

outside hires rom dierent industries

and internal hires rom dierent

departments. While the required skills

may be similar rom one job to the next,

diering applications and terminology

may require that the new hire take timeto learn the nuances o his new position.

F c avo

ad dd o

ccd a jo

Many people all into the trap o

choosing a proession or job that

is a bad ft. We are who we are.

Our mental DNA is inuenced

both by our genetics and our early

lie experiences, and it is almost

completely ormed by the time we are20 years old. Rather than trying to

understand ourselves so that we can

choose a calling that builds on our

strengths and aligns with our interests,

we choose jobs because o peer

pressure and societal inuences.

You probably know a medical doctor

that trained at a prestigious schooland worked or several years at a

modern hospital. Despite adequate

skills, tools and experience, he is

aloo, insensitive and has a terrible

bedside manner, and you only see him

i no one else is available. He might

have been better suited as a lawyer so

that he could cross-examine a witness

on trial. In short, he really doesntpossess the innate compassion that

would make him a great doctor. He is

a poor ft or his job.

Skills can be taught, but behaviors are

much more difcult to change

A doctor can improve his bedside

manner through training and mentoring,

but it takes tremendous eort andmotivation to change natural behavior.

I an individual isnt motivated to

change, then he probably wont.

Please return next month to fnd the

details o the rest o the reasons why

smart employees


9/48


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10

so i k i a

a of a dyg d A d

of ofoa

a ca ao c

o a cck y ad

ov fo vc dd. A i

g cocd ad va? no. A

i ac coao o d? Yo !

I was raised extremely well by

my parents At an extremely

young age, I was taught

lessons that I have ueled

me to where I am today

shake peoples hands

when I met them or seethem, always say my

please and thank you, oer

a smile and am compassionate

o the needs o others, and always

write a thank you card or others

gracious acts and gits. It is and was

second nature to me and the more lie

experience I obtain, the more I realize

that I am rare in these practices.

o svc? Wa ta?!

Recently, I got into a conversation with

a very well respected Charlotte business

proessional about my process o client

care and execution, which led into asemi-heated debate. In my stance,

appreciation is due to my clients or

giving me the consideration o handling

their online marketing. In this persons

opinion, clients shouldnt be thanked

because they chose to work with me

and since I am giving them tools to

urther their business, so thereore, they

should be thanking me. I elt like I wasin the twilight zone. I almost asked this

person what they were smoking but

thought better o it.

As I critically reect on the vendors

I have worked with and in the

experiences where I have been a

Customer Service is Dead

YOUnG EnTREPREnEURKimberly Hughes

MOREINF

O

704even

www.704eve

n.com

704.281.4482

[email protected]


11/48

client to someone, I get perturbed. I

can count on one hand the number o

times I have truly elt like I was valued

client. I can easily count the number o

times someone said thank you to meor my business, the number o times

I received a thank you card, or a client

appreciation git.

What does that tell me? That my vendors

dont care about me and that I can very

easily take my business elsewhere and

they will not blink or take notice.

Here is an example. .I have had theWORST time fnding a dentist in

Charlotte. In 7 years, I have plowed

through 5 dental practices. Some were

rude, some did more expensive and

expansive procedures than required,

and in my latest experience, I dont think

I mattered. I had an appointment on

the 3rd day o the snow and ice stormthat hit Charlotte this January; I had

I can easily count the number oftimes someone said thank you to

me for my business.


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12

one cavity that needed to be flled and

my dentist needed to check a tooth or

a possible bad root canal rom a prior

dentist (shocking!). I was skeptical about

this practice being open during thestorm, so I looked online. No mention o

their closing on any news website.

Their phone system said they were open

and I had not received a call rom the

receptionist cancelling my appointment. I

drove in and you can imagine my rustration

when I went in and ound the door locked.

I drove home and called them and let a

purely proessional voicemail stating that

I went in or my scheduled appointment

and the ofce was locked. I asked i they

had time available the ollowing Tuesday

to reschedule. That was January 12th

and I am writing this on February 14th.I have not heard a peep rom them. So,

continues my journey to fnd a dentist I

can trust.

Clearly, this dentist has enough clients

with jacked up teeth or clients that they

can snow over to even notice that I no

longer will be giving them business and

not to mention, i anyone comes to measking about dentistry, I will tell them

where NOT to go.

Overture introduces you and your colleagues to

potential clients using our acclaimed multimedia

presentation. Many businesses, especially those

in professional services, need more than a website

and print collateral.

The prospect has to meet you. Establishing personal

chemistry is the key to cultivating a relationship, then

earning a clients business.

Business Development Opportunity With Every Email.

To find out more, call Karen Hund at 704.907.4376 or visit our website www.cv-vision.com

Meet Anyone, Anytime, Anywhere.


13/48

Smart BusinessIsnt Childs Play

Contact us at 704.201.3354

or [email protected]

InYourSandbox.com

WE CAN HELP YOU...

Fill your buckets with new business

Reduce your printing expenses

Develop an effective social media strategy

Improve your marketing presence

S O L U T I O N S

sandb xSM

Wa o svc i

Call me nutty, but this is how I work.

With each client I EARN, I go above and

beyond or them; whether it is working

social media to beneft their long-term

exposure, to connecting my clients to

people that they need to know to growtheir business or sphere, to discounting

products to work into their budgets.

Sometimes, it goes unappreciated but

I dont care. It makes me eel good and

makes me smile knowing that I treated

someone as I would like to be treated.

Ater a campaign is complete or once

payment is received, my clients receivea hand-written thank you card (even

though my hand writing leaves a lot to be

desired) and phone call email or ollow-

up. Do I have to? No, but I truly want

to. I someone is going to trust me with

their money to advertise and market their

business or event, it is worth it to me to

make sure that they know that their trust

in me is appreciated.

my ag o Yo

So, do me a avor Women With Know How

Care? Care about how you treat your

clients; show them that you appreciate

their business and trust. Dont be ooled

because as much as we would like to think

that there is no one better than ourselves

to do business with, there are. Chances

are there are hundreds, i not, thousands

o others who can replace us in business.

It is the cold, hard truth.

Think about your biggest client How

would it aect you, your business, your

livelihood i they let you tomorrow.

Doesnt eel good does it? So with the

hundreds, maybe thousands o dollars

they give you each month, is it worth to

randomly call them just to say that you

are grateul? Is it worth it to give them aquarterly appreciation git? It may cost

you a little but now but it will pay itsel

back more than you can image.

Care about how youtreat your clients;

show them that youappreciate their

business and trust.


14/48

14

SALESRochelle Togo-Figa, the Breakthrough Strategist

Doa ow of a

o dco , wo

ca o kg

cog a. s ad cy

o a a d o fa

g f. Doa ad

w oc va ,covd d, awd

qo, add ojco,

d a ooa, ad

dcd cg. s

og ad do

a g g. i

wa ow o

oc o ak a

yg dco.

Ater a ew moments

o silence, Donna

thought, Does the

prospect think my ees are too

high? Feeling uncertain with the ees

she had presented, Donna quickly said,

You may think my ees are too high. Ill

draw up some less expensive plans or

you to look at. As soon as the words

ell out o her mouth, she realized

the impact o her actions. Donnas

uncertainty about the ees had gotten

in the way o closing the sale. She nowcreated more work or hersel to do

and lost the opportunity to close the

sale in that moment.

Donnas ear o presenting her ees

had stopped her rom getting the

business. Sound amiliar? Its not

uncommon to question whether

the ees were oering are withinthe range o what the prospect will

pay. So how do you avoid this rom

Six Easy, Yet Powerul,Steps to Breaking

Through the Fee Barrier

MOREINFO

rocelletogo-Fga

RTFProfessionalCo

aching

[email protected]

www.aleeakoug.com

980.207.0434

A beneft is a resultor solutionthe clientreceives rom using

your product.


15/48

happening? It starts with asking the

right questions, knowing your benefts,

powerully communicating the value o

your product, and presenting dierent

pricing packages. Here are (6) simple,yet powerul steps to ollow that will

help you break through the ear and

give you confdence when presenting

your ees:

1. Akd oy qafyg qo fo g o ay

g. Serious prospects dont

mind hearing money questions. Theyexpect to be asked these questions.

Unqualifed prospects run when they

hear these questions because theyre

not serious about buying. Heres an

example: So I know were in the same

ball park, approximately how much

were you looking to spend?

2.mak a of yoodcovd fo yo c. A

beneft is a result or solution the client

receives rom using your product. As

you create your list, youll begin to

get clear on all the ways your clients

beneft rom using your product.

Present the benefts your product

provides during your meeting. Heres

an example: By adding windowtreatments to your home, the value o

your home increases.

3.mak a of yoc g fo wokg w yo.

O course, the benefts o the product

are important, but so are you. In

act, most sales are based on the

relationship youve developed with the

client. Present the beneft your clients

get rom working with you during the

meeting. Heres an example: All clients

I work with receive personalized service

rom the start o the job, to the end o

the job.

4.W c avcvd fo wokg w yo.

Think in terms o measurable results

clients have achieved. This will instill more

confdence as you become clear on the

value you bring to your clients. Share

with the prospect the results clients have

received rom working with you. Heresan example: My client had no idea where

to start with decorating her home. Ater

working with me, she selected a window

treatment that suits her living style and a

abric within her budget.

So I know were in the same ballpark, approximatelyhow muchwere

you looking to spend?


16/48

16

5.oca vaof yoodc. Practice saying aloud what

the value o your product is and how

it helps your clients. Hear yourselspeaking with confdence, clarity, and

rom the heart as you communicate the

value o your product. When you clearly

understand the value o your product

and can communicate it with ease, the

ear o presenting your ees disappears.

6. a va cg ackag

yo c ca coo fo. Startto think o dierent price ranges and

programs you can oer. Creating

dierent pricing options, gives the

prospect a choice and helps make the

selection aordable. Theyre more apt

to buy i you oer low, medium and

high-end products.

Assinment:Make a list o 4 money qualiying

questions, 4 benefts your product

provides, 4 benefts your clients get rom

working with you, and 4 results clients

have received rom working with you.

Read over the lists so you can

confdently state the questions,

benefts and results the next time

youre meeting with a prospect.Role play with a buddy steps 1-5.

The more you practice, the more

comortable youll be next time you

present your ees to the prospect.

On a sheet o paper, create 3 dierent

packages ranging in price rom low

(basic program), to medium (super

program), to high (deluxe program).

I you liked what youve read and

want help in applying these steps to

your business, we invite you to take

your frst step by signing up or a

Complimentary Coaching Session with

Rochelle. She will walk you through

a step-by-step process that will give

you clarity about the direction o your

business, create a 180-degree turnaround in your thinking about sales,

and move you orward quickly. Email

[email protected] to

set up your Complimentary Coaching

Session. Learn more about Rochelles

coaching programs and products at

www.salesbreakthroughs.com.

Creating dierentpricing options, givesthe prospect a choiceand helps make theselection aordable.


17/48


18/48

18

IMAGE COACHMic Alexander, Image Wealth Management

Mood Managementor Powerul WomenContinued rom January Issue

iad a o

o gy ay ad

joy f v w ayg

cagg o w ay, a

wo. sc o a o,

dag, a, , caak,

oy, , oad, ad o, o a

a fw; q wo o c

ox f ad f

ac day. may of do

wo og.

W a xcd o

ga, owf,

og, wo -

ad w a. bwa a

w o,

aoy

a w do, dd, gow?

Suddenly, you fnd yoursel in

strength training. Its one thing to

have responsibilities in your roles as

employee, sister or aunt; but what

happens when your role as daughter

changes to caretaker o an aging

parent(s), or your in-laws become your

new room mates? What i your role as

single woman or mom escalates andsuddenly you become pregnant; or you

birth a child with special needs; or your

perectly healthy teenager suddenly

hates you and thinks everything you do

as a mom or woman sucks! How about

relationships? You are dating nothing

more to say here; or you fnd yourselMOREINFO

iageWealmanageen

MicAlexander

[email protected]

www.iageWeal.com

704.953.9596What i your perectly

healthy teenagersuddenly hates you

and thinks everythingyou do as a mom or

womansucks!


19/48

divorced ater 20 years o marriage a ew

pounds heavier, a ew extra gray hairs,

and what the heck do single people

over the age o 40 wear anyway? What i

youre a wie wanting a child and it hasnt

happened? Big Ben ticks away constantreminders o your perceived inadequacies

and suddenly it seems that every woman

in your neighborhood Starbucks has a

swollen belly; and its not rom drinking

too much coee!

Yes, your roles are insisting that you

grow. You all out with your best riend,

the heater goes out, your car justturned 100,000 miles and the engine

blows, or you fnd yoursel one o the

millions o unemployed; or, perhaps a

major game changer occurs and then,

one day, you eel a lump! Get the idea?

Talk about image risk! What image are

you projecting when you suddenly fnd

yoursel in the valley and getting a

crash course in strength training?What image are you projecting when you

eel as i you are going insane, but you

have to keep it together?

You show the world an image that

appears as i you are handling things.

But there is an underlying mood that

others can pick up on, even though

they may not be able to pinpoint it. This

suppressed emotion is energy and i it is

not allowed to release rom your body,

it will remain inside, leaching o o your

lie-orce which is needed to keep yourbody healthy and strong. This underlying

mood can project an iMAGE [individuals

Moods, Abilities, Games, Ethics] that

repels others and keeps you rom living

the lie you want and deserve.

Its not too late or you to learn, as I

have, that you can experience happiness

and enjoy lie even during challenging

conditions. You can project an image thatis genuinely Green Zone even when

acing Red Zone moments.

Listed below are the beginning steps

towards mastering your moods while

in the valleys o lie and maintaining

a positive iMAGE to which others

are attracted.

s #1 D a.

Many adults accept defnitions that have

been given to us by others. We seldom

take the time to study the very words that

are shaping our lives. Perhaps you can

agree with this defnition o happiness but

I strongly encourage you to research this

word or yoursel. Happiness is the eeling

We seldom take thetime to study the

very words that areshaping our lives.

But there is an underlying mood thatothers can pick up on, even thoughthey may not be able to pinpoint it.


20/48

20

you experience when your outcome

matches your intentions.

s #2 oo o v a yo

ca xc a wfacg cag.

In order to experience happiness during

lies challenges, a strong belie in your

ability to remain positive and move

orward is required. During the valleys o

lie, we oten stop setting intentions and

celebrating our small wins. Believe until

you know!

s #3 Ackowdg a ow v

ood a a aa a of f.

Many o us have become masters at

masking our moods. We were taught

rom an early age to do so big girls

dont cry. Suppressing or denying lower

level moods compound their long term

aects and actually robs you o your

power to take action.

s #4 Fd o o yo ca

o ca a af ac fo yo

o x yo ow v ood,

wo jdg.

When your moods are becoming larger

than YOU, it is important that you

recognize it and then, be big enough to

reach out or help. Having someone thatwill allow you to vent without judging you

is crucial to your ability to release and

move orward.This person must respect

and believe in you. I they love you then

its even more powerul. The only rules

or your listening partner are, no judging

and no comments - only questions are

allowed. It is equally as important that

you are willing to be that sae space or

someone else in need.

s #5 eac day, 10 g fo

wc yo a gaf.

It is a near impossibility or two emotions

to occupy the same space at the same

time. I you are experiencing anger, try

creating your gratitude list right then and

there, and watch that anger melt away. I

you are doing a daily gratitude list, try not

to repeat anything on your list or 30 days.

Many people say We are not perect.

I say We are perectly imperect and

we are meant to experience joy and

happiness on this wonderully exciting

journey. The iMAGE we project to others

is representative o where we are in lie at

the moment. It is an outward projection o

our accumulative experiences and belies.It represents how we play out our various

roles in lie. Play Big and Be Happy!

Send Mic your image questions,

concerns and comments www.

[email protected] or

ollow her on Facebook.

We are perectlyimperect andwe are meant toexperience joy

and happiness onthis wonderullyexciting journey.


21/48


22/48

22

AngelaMattsonA Woman WAn Organzed Fason


23/48

Aga mao of mao

b svc, ic.

j o yo d o

g yo off a w ad

g yo ogazd.

Angela used burnout as a way to

make positive new experiences in

her own lie. Perhaps you have adream o working or yoursel and

doing something you really love?

Angie was previously a Vet Tech in

the Harrisonburg, VA area and had

grown burned out on that career and

perhaps needed a change. She had

lived all over the country as a child so

change was no stranger to Angela.

How did you end up in Charlotte I asked

as we are such a melting

pot here. I came to Charlotte to

visit a cousin and ell in love with the

area in 1996. said Angela. When she

moved here she took an administrative

position at Queens University. While

working she was earning her degree in

Organizational Communications. I think

she called it a good people degree.

When I was interviewing Angela or

this story, I could see that this fts her

upbeat personality and authentic style.

She laughs a lot, which I am sure, is

great with her clients in her current

business. Ater working ull-time duringthe day and going to school at night to

fnish her degree, it was time to move

on rom Queens University. Ater a two

week driving trip through Caliornia, she

worked as a undraising assistant or

The Trust or Public Land. She did not

like the act that there never seems to

be an end to the undraising projects.

What in your childhood helped you in

your career / business lie? My ather

was in the navy and we moved every

three years. This type o childhood

environment orces you to adapt and

make new riends constantly which also

helps as an adult.

By Leslie Wilson Pearce

You can too!


24/48

24

24

What would be some o your best

advice to women out there who

would possibly want to have their own

business?Get a mentor / coach who

is a emale business owner i possiblesaid Angela. She ound a mentor in

Karen Geiger and worked with her to

determine what to do next.

We compiled a list o priorities My

list composed o these particulars:

I wanted reedom, exibility and

variety in my next career. I started

the business in 2003 and in 2007 I

added organizing people, places andprocesses to my services.

Apparently the third phase o her

working lie was charm. This is a

woman who is truly doing what she

needs to be doing or a living . She

has a very organized ashion with herclients to fnd out their priorities, their

shoulds, musts and have tos. Her

philosophy is to keep up, catch up

and a cluttered space is a cluttered

mind.We are too reaction oriented in

our society versus being responsive.

We multitask too much and get we get

stuck. Angela suggests using an egg

timer to stay ocused and not stay atone task too long.

What is one o your avorite tasks

with your clients? She loves to take

the chaos and make order out o it.

Angelas gits include her ability to

organize anything and helping people

get unstuck so they can use their

creative energy in business.When I asked Angela what were some o

her avorite things in her lie she replied.

I love networking, entrepreneurs,

animals, hiking, kayaking, anything with

water or mountains, organic gardening

and I am an avid reader.She reads

lots o non-fction inspirational and

motivational books that help her in lieand business.

Mattson Business Services, Inc. helps

small and mid-sized businesses fnd

time and money through more eective

use o systems, organization, and their

administrative teams.


25/48

MBS, Inc. also provides as-needed

or on-going mobile and virtual

assisting services to a select group o

solopreneurs, small business owners

and consultants.

Angela asks perspective clients to frst,

take a minute to think about your list o

aggravations :

You have the Towering Stack o

Business cards that gets higher ater

each networking event or conerence

Your desktop is continually clutteredwithstu

You keep losing fles, contracts,

client inormation, and leads

Youve got 2,148 emails in your Inbox

You save things on your computer

and then cant ever fnd them again

You know you need to start

marketing regularly, but how and

where to start? You have a good assistant, but things

still keep alling through the cracks

You know there must be a more

efcient way to manage projects

Figuring out Twitter,

Facebook, and LinkedIn

orget it, its exhausting

There must be an easier

way to organize/manage/systematize your business,

but you just cant quite

fgure it out

Thats a lot. Take a deep breath

MOREINFO

Angelamaon

[email protected]

www.MattsonBusiness.com

704.553.8082

Clarity Organization Accountability Support

Life is full of foggy roads.We help you find your way

to where you want to go.

TM


26/48

26

PERSOnAL fORECASTMarcie Williams-Browning

2011 Is All About AligningYoursel WITH Your Goals

MOREINFO

yalhypnoene

www.mndbodyspbz.com704.631.9540

trus Yourself

Do you know that you are the most powerul

creature walking the earth? Do you know

that the power contained in your body, i

harnessed properly, could provide power to

several thousand homes? Do you know that

you can harness this power to use it or your

own goals and aspirations?

The power contained within you is

phenomenal. How do you currently choose to

use your power? Do you ocus on everything

that is wrong? What percentage

o your day is spent ocusing

on what is right or what you

want in your lie?

This ocus on what is

currently right or what youwould like is what I talk

about when I talk about

alignment. Where is your

energy aligned?

Was imporan?

There is a certain element o sel-trust

required to align yoursel with your goals,

especially when the outside picture o

your world is not even close to what you

want or desire. Past ailures can weaken

this sel-trust. So can other people who

choose to ocus on everything that is

negative or misaligned.

Your soul knows what is best or you.Whenever you experience conict with your

goals and your human mind it is because

the human mind is not in alignment with

what your soul wants or you.

Wa abou algnmen?

How do you know what your soul wants?

Everything that comes rom your soul eels

like love. It eels warm and right or you. Thisdoesnt mean that there isnt ear about

what your soul wants or you. It means that

at your deepest core you know that this

eels right or you.

The ear comes rom the human mind and

its aversion to the unknown. Fear is a very


27/48


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28

Tell us what brought

you to Charlotte?I moved to the Charlotte area

fve years ago to be able to spend time

with my grandchildren, help care or my

mother-in-law and my grandmother-in-

law, who is now deceased.

What is Women Wrule an

what prompte you to start it?

Women Wrule is an organization thatocuses on issues that aect small,

women and minority owned businesses.

Ater losing a $500,000 government

contract to a Certifed Small Business

owned by a oreign multi-millionaire who

was not a U.S. Citizen, I did extensive

research on the dierent types o

business certifcations (governmental

and third-party) and how the set-asideprograms are implemented in the

procurement process.

Why is it important or

women to get certie?

Women Business Enterprise

Certifcation is important or

PROfESSIOnAL SPOTLIGHT by Mimi Zelman

Vilma Betancourt-ODay


29/48

companies that are suppliers o

services and products to governmental

agencies and large corporations with

set-aside programs. The certifcation

is granted ater the entitys corporatestructure, documents and management

are reviewed and it is confrmed that

the woman or women truly own and

manage the business. The government

or corporation understands that the

Certifed WBE has been vetted and

approved ater a very thorough review

and in most cases a site visit to the

WBEs ofce has taken place.

What are the benets?

Marketing your company as a certifed

WBE may increase sales as set-aside

goals have to be met on a yearly basis by

both government and corporate entities.

Certifcation opens doors or WBEs and

provides procurement opportunities that

did not previously exist. In the State oNorth Carolina, the majority o set-aside

contracts were granted to women owned

businesses during 2008-2009.

You appear to be quite a

multi-tasker! Where o you

n the time an energy to

o all that you o?

I have a passion or helping womengrow their business through

certifcation and the appropriate

marketing. Although I spend many

hours doing research in order to be


30/48

30

(704) 849-2500

[email protected]

www.CompassCareer.com

Compass O ers:TALENTMANAGEMENT

Assess your workforce & determine potential leaders.

Provide training for growth & leadership opportunities.Clarify company expectations for leaders.

Provides ERISA 404C requirementsUnbiased nancia l education, valued by employees.

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CONFLICTMANAGEMENT

Con rm core preferences (values) of workforceIdentif y and address major con icts of workforceStress importance of mutual respect and communication

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Enhance performance, product ivity & e ectiven essStrengthen & expand talent

Improve communication skills

The winds of change bring opportunity.TM

current with regulations pertaining to

the Certifcation process and selling

to the various governmental entities,

it does not eel like I am working.

Doing the research, learning newsubject matter and later organizing the

documents by subject matter is actually

energizing or me.

What woul you say is

your greatest motivator?

My greatest motivator is the

satisaction o helping women

obtain the highest level o businessachievement possible.

I you ha to give avice to a

woman entrepreneur who was just

starting out, what woul it be?

First, I would suggest they do thorough

research on the industry they areconsidering who will be their

competitors; visit their websites and set

up Google Alerts on the company so

that you are alerted when they are in the

news. Prior to starting the business, they

must have in place an advisory group

that should include an accountant,

business lawyer, insurance agent, banker

and business consultant. With theirhelp a business plan can be created

and implemented. Also, they should be

amiliar with the IRS rules pertaining to

the dierence between an independent

contractor and an employee beore they

start the hiring process.

Where do you see yoursel and your

business fve years rom now?Five years rom now I see mysel

mentoring young women who are

considering becoming entrepreneurs

and providing them with scholarships

through the Women Wrule Foundation.

My Foundation will also provide unds

to organizations that work

with low income and

immigrant womenin order to teach

them work

skills and tutor

them so that

they become

uent in the

English language.

MOREINFO

WoenWule

Vlabeancou-ODay

[email protected]

www.linkedin.com/in/

vilmabetacourtodaywomenwru

803.517.4030


31/48

Metropolitan Business & Professional Women (MBPW) presents

Spring AheadAnd Reach Your Goals

Saturday, March 26th8:30 a.m. 11:15 a.m.

Learn from the experts! Be inspired

by two renowned local presenters

Workshops:

Overcoming Obstacles to Success

Paula Guilfoyle

President & Owner, Claim Your Best Life

Corporate Wellness

RESET Your Buttons:

For the Business and Professional Woman

Mary Elizabeth Murphy, CPCC, ORSCC

Author, Strategic Learning Partner, Certifed Coach

8:30 a.m. Networking Breakfast & Registration9:00 a.m. Workshop #1

10:00 a.m. Workshop #211:15 a.m. Wrap-up

Cost: $20 BPW Members/$30 Guests

Location: The Employers Association Conference Center -3020 W. Arrowood Road, Charlotte, NC 28273

Click here to register or visit www.mbpw.org.

Connect with Like-Minded Women! Brush up Your

Skills! Networking! Professional Development


32/48

32

fInAnCEApril Oliver,Ameriprise Financial Services, Inc.

New Tax Rates CouldCreate New Opportunities

MOREINFO

AepeFnancalsece,inc.

AprilM.Oliver

[email protected]

www.aepeadvo.com/

april.m.oliver

704.540.7171

Americans now know that

income tax rates are not

going up (at the eeral

level) this year. In act, most people

will temporarily pay less eeral

tax than was the case previously.

The tax savings may create anopportunity or you to consier

putting more money to work

towar your key nancial goals.

Here is a rundown o

whats been put in

place eective in 2011

(or in some cases,

in 2010):

Extension o

2010 tax rates

Federal income tax

rates established in 2001 and

scheduled to expire at the end o last

year are now in place through 2012. Tax

brackets start at 10 percent and peak

at 35 percent.

Temporary Employee

Payroll Tax Holiay

For 2011 only, the 6.2 percent Social

Security tax deducted rom yourpaycheck (up to the frst $106,800 o

Social Security wages in 2011) will be

reduced to 4.2 percent. That means

an extra $200 or every $10,000 o

Social Security wages you earn (up to

the Social Security wage limit). Note

that the reduction does not apply to the

employers contribution to Social Security

For 2011 only, the 6.2percent Social Security

tax deducted romyour paycheckwill be

reduced to 4.2 percent.


33/48

and the payroll tax related to Medicare or

both employers and employees remains

unchanged. A similar reduction also

applies or sel-employment tax.

Extension o capital

gain an ivien tax rates

Like income tax rates, existing rates onlong-term capital gains and qualiying

dividends were scheduled to increase

at the end o 2010. However, the

rates that existed in 2010 have been

extended through 2012. The highest

applicable tax rate on most long-term

capital gains and qualiying dividends

is 15 percent and or lower-income

taxpayers can be as low as 0 percent.

Renewal o Eucation

Tax Creit an Other

Eucation-Relate Provisions

The enhancements made to the Hope

Scholarship Credit (American Opportunity

Tax Credit), which provided or a $2,500

maximum tax credit per student or the

cost o tuition and related expenses paidduring a taxable year in 2009 and 2010, is

extended to 2011 and 2012. Qualifcation

or the credit is subject to income limits.

The credit is phased out or single

taxpayers with income over $80,000 and

married couples fling a joint return with

income over $160,000.

Also extended or 2011 and 2012 is the

ability o certain individuals to deduct up

to $2,500 in interest on qualifed higher

education loans rom their income taxes.The deduction phases out or individuals

earning more than $60,000 and married

couples fling a joint return with income

above $120,000.

Families can continue to invest up to

$2,000 per year in Coverdell Education

Savings Accounts in 2011 and 2012.

Dollars can grow on a tax-advantagedbasis and be used to pay elementary,

secondary and higher education expenses.

Families can continueto invest up to

$2,000 per year inCoverdell EducationSavings Accounts in

2011 and 2012.


34/48


35/48


36/48

36

MOREINFO

KincaidandAssociates, ll

301McCulloughDr.4thFloor

Charlotte,NC28262

(866)-435-5971

Copyrights

LEGAL ISSUESMitzi Kincaid, Kincaid and Associates, Attorneys at Law

Every now an then I have

a client who comes to

me or copyright avice

an when I ask them what

they know about copyrights,

they tell me that it is their

unerstaning that i youmail a copy o your work to

yoursel in the mail you have

a copyright. I always smile

an ask them to sit back an

listen while I explain what

a copyright is an how

you get a eerally

registere one.

A copyright is a ederal

protection based on United

States laws or authors o

original works o authorship

like plays, movies, songs, books,

etc. Copyright is an ownership interest

in the work and the owner can

generally reproduce the work, make

copies, develop variations on the work

and display and perorm the work in

public. Copyright protection exists

rom the instant the work is in a fxed

orm (i.e. written down or recorded on

a CD or example).

You do not have to register your

work to receive copyright protection

but there are some advantages to

registering your copyright with the

United States Copyright Ofce.

Registration oers public notice o

ownership and entitles the owner

to statutory damages and attorneysees which save time and money in

a copyright inringement lawsuit. In

act, you can only claim a copyright

inringement lawsuit i your copyright

is registered with the Copyright Ofce.

Generally a registered copyright


37/48

entitles the author to protection or

his or her lietime plus seventy (70)

years and although a copyright notice

is no longer required by law it is a good

idea to always include one on youroriginal works so the public is on notice

that you are claiming a copyright and

ownership interest in the work. A good

copyright notice should have the , the

word copyright or the abbreviation

or copyright COPR. The notice should

also have the date the mark was frst

published. Lastly a good copyright

notice should have the owner o thework. Please see the end o this article

or an appropriate copyright notice.

You can fle or a copyright with the

United States Copyright Ofce. You do

not need to be an attorney to fle or a

copyright but as always, the navigation

o the application process, even though

it can be done online now, is tricky and

it is easy to get lost in the maze o orms

and submissions you must provide.

An experienced intellectual property

attorney can guide you through yoursubmission and review your copyright

notices on your works o art whether on

paper, digital, music or any other orm in

which you seek to obtain a copyright.

The basic ee to fle a copyright

with the Copyright Ofce is $35.00

but you should expect to pay legal

ees or the preparation o theapplication, continued prosecution

o the application and the deposit

requirement. Your intellectual property

is oten the heart o your business

and it will help brand and grow your

business so please budget or fling the

necessary copyrights and trademarks

or your business.

All Local, All The Time.

Local Business Profiles

Local Coupons

Event Email Blasts

Website Banner Ads

Event Postings

Rsvp Management

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Have you seenThe new...

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complete online advertising options


38/48

38

RELATIOnSHIPSMary Elizabeth Murphy, Managing Director of S.T.A.R. Resources

Da may eza, icy ovd o a w

a ad ad o af y

ca ac o c a. two

day fo i wa o do a, i go

o a accd w oc

cod o d fa. t, of

co, c y ac

a, wc ow c g

a i ad acad. i kow aw reset o a ad

xa aco o vyday

v ad oa

ao, ow do

w da w fo

v k ?

scy,Dodgg va

Dear Dodging,

This is a difcult scenario to

handle. Youre right; we use the RESET

model on a daily basis or everyday

external stimuli. But every once in a

while, lie throws us curveballs, negativeand positive stimuli alike which seem

to spring rom nowhere at all but which

heavily impact our days, weeks, or

lies path rom that point on. Reacting

to and coping with lies curveballs is a

tricky prospect, because such events

push all o our buttons, not just a set

ew. Ater all, whats really happening

is that some unoreseen, unexpectedoccurrence has shited your worldview,

even i just or a ew hours. I there

is one button to ocus on, it is your

Expectations button which has been

Forgetting 2010

MOREINFO

s.t.A.r.reouce

704.535.5610

[email protected]

If you allow lie to

let you down, if youbelieve that life itself

is controlling whetheryoure happy or

miserable, then you willspend a good deal of

your life being miserable.


39/48

pushed the hardest, and will be the

most difcult to RESET in this case.

When your Expectations button has

not just been pushed, but in the unique

parlance o the South mashed, aninstant reaction is neither warranted

nor demanded. The honest act o the

matter is that we behave in accordance

with the way things are or the way

things should be, as it relates to your

perception o the situation. Simplest

o the simple, when the world doesnt

work the way you think it works or

should work, you arent getting what youexpect. Note that Im saying what you

expect not what you want or what you

hope or, but what you expect.

No one expects a curveball. Unlike

major league pitchers, lie doesnt

tip o what kind o pitch its going

to throw. By the time youve realized

what has happened, your Expectationsbutton has been pushed and locked.

Besides being blindsided, devastated,

and startled out o your socks, you

have been disappointed. Lie has

let you down, hurling an utterly

unexpected circumstance your way

and giving you no chance to get ready

or it.

Oy o f a

a yo dow.Disappointment arises rom a lack o

possibility to meet expectations. It

breeds where there is no opportunity

or success. The dierence between a

successul RESET and a stuck button

is also the dierence between a sel-

directed and an other-directed person.

I you allow lie to let you down, i you

believe that lie itsel is controlling

whether youre happy or miserable,then you will spend a good deal o

your lie being miserable. I, however,

you are able to turn misortune into

opportunity, i you are able to see

possibilities in even the most daunting

o setbacks, then you have what it

takes to be happy and successul no

matter what lie throws at you.

In that vein, the key to RESETting ater

a curveball whizzes your way is to

do what the big-leaguers do: adjust.

Whether you make a ool o yoursel

swinging as hard as you can or you

simply watch the ball go by, learn rom

what youve seen. Step out o the box.

Spit on your hands. Adjust your stance,

adjust your swing, adjust the way youapproach the next pitch. You still wont

know what lie is going to throw at you,

but youll have the tools to handle it.

Until next time, I remain


40/48

40

WELLnESSVickie L. Bunzey, Certied Holistic Health Coach

t a ya a dy wa

do g lod la

s owg a ov

a oo z

av cad. W ook 52

o fao ag of la

s ad aayzd z of

, ad, ad a, avo avag z of avag

ad ag, ay ba

Wak, o uvy.

The study, published in the

April 2010 issue o the

International Journal o

Obesity, fnds that the

size o the entrees inLast Supper paintings has

progressively increased

66%, plate size 66%, and bread

size 23% in the past 1,000 years.

And so goes the saying that art imitates

lie. So just what has happened over

the years with serving sizes?

t oo o vg z o

Aca a a gow

daacay ov ya.

The word supersize has become a

standard in the American language to

order ood. The scary part is that our

ood has become supersized without

us really realizing it. I fnd it ascinatingto trace how our oods have trended to

larger and larger portions. For example,

did you know that in the 1970s pizza

pies only came in 10 dimensions?

The 10 pizza pie is now known as the

personal size while a 16 is now the

amily size. The original Hershey bar

weighed .06 ounces the frst year it

came on the market. This is the snack

Rightsize Not Supersize

MOREINFO

Vickiel.bunzey

CertifedHolisticHealthCoach

[email protected]

tstyle.com

704.995.1951

Did you know thatin the 1970s pizzapies onlycame in10 dimensions?


41/48

size bar today. The standard Hershey

bar is now 1.6 ounces..3xs the

original size. The original hamburgers

(McDonalds, Burger King, Wendys)

averaged around 1.5 ounces. Todaythe average burger is anywhere rom

4 ounces to 8 ounces. The original

Coca-Cola was 6.5 uid ounces and

now the standard size is at least a 16

oz. can. Its not just the junk ood that

has increased in size. Bagels in 1960

were 2-3 ounces and today they are 4-6

ounces. Mufns were also 2-3 ounces

and are now 5-7 ounces. Pasta entreswere 1.5 cups and are now 3 cups. Has

it stopped with ood? No. For women

the top selling clothing size used to be

size 8 and has jumped to size 14. A

queen size bed is now 6 wider. And on

and on it goes.

Gone are the days o eating a bagelor mufn and eeling sae about its

For women the top selling clothingsize used to be size 8 and has jumped t

size 14. A queen size bed is now 6 w

And on and on it goes.


42/48

42

calories. In act, researchers measured

typical servings rom takeout restaurants,

ast ood chains, and amily-styleeateries and ound that bagels were

195 percent larger than the standard

set by the United States Department

o Agriculture (USDA), mufns were

333 percent bigger and cooked pasta

exceeded the standard by 480 percent.

Scariest o all were cookies, which were

seven times the USDA, recommendedserving size.

Once you recognize these trends its

easier to look at your plate and rightsize

it. The frst step in successul portion

svg szMeat, poultry, fsh 3 oz. Your palm and the width o your palm

Nuts, dried ruit 1/4 cup 1 layer in your palm

Veggies, berries 1 cup a tight fst

Cereal, popcorn 1 cup 2 cupped hands or 2 handuls

Cooked pasta, rice 1/4 cup rounded handulCheese 1 oz. 1 fnger

Olive Oil 1/4 tsp. fnger tip

Butter 1 tsp. thumb tip

Peanut butter 1 Tbsp. 3 thumb tips


43/48

control is learning the correct serving

size. The serving size can usually be

ound by reading nutritional labels. But

the portion is the amount o ood or

drink a person chooses to consume. Inmany cases, the portion eaten is larger

than the serving size simply because we

dont know any better.Learn to visualize

your portions. Some simple hand

measurements are:

To keep your portions in line pick

out smaller plates, bowls, cups, and

glassware in your kitchen and measurewhat they hold. You might fnd that a

bowl you thought held 8 ounces o soup

actually holds 16 ounces, meaning youve

been eating twice what you planned.

Serve ood rom the stove onto plates

rather than amily-style at the table,

which encourages seconds.

By learning to visualize or eyeballyour serving sizes, you are not tied to

counting calories. However, calories

do count and need to be considered in

order to maintain a healthy weight.

Know how many calories you need

per day in order to maintain your

healthy weight. On average, women will

consume 1800 to 2400 calories per daydepending on their activity level. When

checking your labels or serving sizes,

also check or nutrients. Choose oods

that have no additives or preservatives.

Make your ood nutrient rich not

additive rich. Eat lots o vegetables

and ruit. Vegetables and ruit are rich

in nutrients, fber and are low calories.

Your plate or lunch and dinner should

be hal flled with vegetables.

When eating out, eat hal o what isbrought to you or split a plate with a

riend. Rightsize it!


44/48

44

Be

SmartAbout

Snacking


45/48

mid-morning munchies? An aternoon

snack attack? Or a late-night

nosh? No matter what time o day,

sometimes the body just seems to be calling

out or something to nibble on. But snackingdoesnt have to be a bad thing - i you know

how to do it right. Snacking with wellness in

mind can help curb your appetite and keep

you from overeating at meal times. Here are

some tips, ideas and recipes to help you out.

Plan Ahead. We all need a little pick-me-

up during the day. So rather than hitting the

vending machine at work or the fast food placewhen youre out, pack wholesome snacks such

as apples or almonds to have on hand when

the munchies hit. With nutritious snacks at the

ready, snackers remorse is sure to be a thing

of the past.

Practice Portion Control. Snack time should be

enjoyable, but its important not to overindulge.

A portion-controlled snack such as LeanCuisine(r) Spring Rolls makes it easy to snack

deliciously while enjoying a balanced treat.

Packed with 100 percent white meat chicken,

melted cheeses, crisp vegetables and flavorful

sauces, these tasty spring rolls are 200 calories

per serving and theyre ready in just minutes.

Find out more at www.LeanCuisine.com.

Pay Attention to What You Eat. Mindless eatingleads to overeating. Instead of munching

while you work or sneaking a snack during

your favorite television show, eat only to

satiate hunger. Being aware of the foods you

consume and why you are consuming them

will help you better manage calorie intake and

avoid eating when youre not hungry.

PLACE chickpeas, pumpkin, lemon juice, water,garlic, salt and pepper into food processor; cover.

Blend for 1 minute or until smooth. Additional water,

a teaspoon at a time, can be added if a smoother

consistency is desired. Stir in parsley.

Serve immediately or refrigerate in tightly covered

container for up to 4 days. Makes about 2 cups.

SERVE along with pita triangles or raw vegetables.

sack pk hMakes 16 servings (2 tablespoons each)

1 can (15.5 ounces) chickpeas or garbanzo

beans, rinsed and drained3/4 cup Libbys 100% Pure Pumpkin

3 tablespoons lemon juice

1 tablespoon water

1 clove garlic, finely chopped

1/2 teaspoon salt or more to taste

1/4 teaspoon ground black pepper

2 tablespoons chopped fresh parsley


46/48

cy Dak yra aoaMakes 25 servings (1/4 cup each)

1/3 cup maple syrup or honey, at room

temperature

2 tablespoons butter

4 cups old-fashioned oats, uncooked

2 cups total of mixed nuts and seeds

(chopped pecans, chopped

almonds and shelled sunflower seeds)1/4 teaspoon salt

2/3 cup (4 ounces) Nestl Raisinets Dark

Chocolate Covered Cherries

1/2 cup sweetened dried cranberries

or chopped crystallized ginger

(optional)

PREHEAT oven to 350 F. Combine syrup and

butter in medium, microwave-safe bowl.

Microwave on HIGH (100%) power for 30

seconds or until bubbly.

COMBINE oats, nuts and seeds and salt in

large bowl. Drizzle with syrup mixture; stirto coat. Spoon mixture onto jelly-roll pan or

rimmed baking sheet.

BAKE, stirring occasionally, for 25 minutes

or until golden. Remove from oven and cool

completely in pan on wire rack. Add Cherry

Raisinets and dried cranberries.

Store in sealed container for up to 3 weeks.


47/48

For more recipe ideas and nutritional information,

visit www.Meals.com.

Snacking Solutions

Fruits and Veggies. Pack some grab-and-go

produce to help you feel full. Produce not only

contains fewer calories, but offers a wide variety ofessential vitamins and minerals.

Did you know that two tangerines have fewer

calories than an 8-ounce glass of orange juice? And

they contain more fiber, helping you feel satisfied.

Pack an assortment of colorful veggies for work. Try

strips of red and yellow peppers, baby carrots and

celery. Paired with a nutritious dipping sauce, these

delightful veggies are sure to please.

Whole Grains. Whole grains provide many nutrients,

including dietary fiber, several B vitamins, and

minerals like iron, magnesium and selenium. So

skip the bag of greasy chips and go for some whole

grain crackers or pretzels instead. Try them with a

low-fat dip or a little bit of flavorful cheese.

Protein. Give your body a longer lasting energy booswith protein-packed snacks.

Hummus is low in calories and fat, and is loaded

with protein, fiber and flavor.

A hard-cooked egg has fewer than 100 calories and

can help bridge the hunger gap between meals.

Low-Fat Dairy. Dairy products like cheese and

yogurt are satisfying sources of protein, calcium,

vitamins and minerals. But make sure you check

the labels - some yogurts have a lot of addedsugar, so when you look for low-fat, make sure you

also look for low calorie.

sawysw sooMakes 4 servings (8 ounces each)

1 can (12 fluid ounces) Nestl

Carnation Evaporated Lowfat

2% Milk, chilled1 1/2 to 2 cups whole strawberries,

frozen or fresh

1 container (6 ounces) light

strawberry yogurt

PLACE evaporated milk, strawberrie

and yogurt in blender; cover. Blend

until smooth.


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women with know how march 2011 issue

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