july 2010 issue women with know how

8/9/2019 July 2010 Issue Women With Know How

1/44

G B!

Rb CRiGGR

A TrulyResourceful

Woman

DtRmiiG Wti Fi l


2/44

2

Dear Readers,

i hope you are all enjoyng our eauul

suer weaher! be careul when you are

ousde y wearng pleny o sunscreen and

drnks los o waer! i fnally sared a log and

wll log aou adversng, randng and oherusness ssues poran o e. i wll also

log aou y clens o le y readers have

ore knowledge aou he as well. oe o

he i wan o share n y pulshers leer

ro e o e, so here goes.

dversng s brandng i have een n he

adversng sales proesson or any years.

i have seen any usnesses coe and go.Why do a lo o usnesses go ou o usness?

For any deren reasons. Locaon, poor

cusoer servce and econoc s soe.

For any usnesses s ecause hey al o

have a arkeng plan. ow can you clens

fnd you? Word o ouh s always he es

reerral, u ha sn enough. When sarng

a usness have a udge n nd. ven heudge sn a lo you can srech hose dollars

o have as uch vsly as possle.

Large ads are grea, u, no always sar

you are low on unds. i would raher see

saller ads n ore places, han a ull page

From the puBlisher Mimi Zelman

Word of mouthis always the bestreferral, but thatisnt enough.

Cd 4


3/44

30

pFil

Spotlight

Dane Davs

20

G BananaS

asy ways o

grll up soehng

surprsngly good

Contents

Feaures

ManageMent 6 Royn Crgger

CoMMuniCation 8 Jane nderson

Your Career 14 mary Canando

Young entrepreneur 16 K ughes

FinanCial 24 Dane m. Wlls

perSonal ForeCaSt 26 marce Wllas-browng

relationShipS 32 mary lzaeh murphy

legal iSSueS 34 mz Kncad, orney a Law

Marketing 40 Karen L. Dorschy

10

C StorY

ngela Key

38

tpip

is all your aul

Dearmens


4/44

4

Sv Cd Cs

ubliser/resiDenm L. Zelan

@woenwhknowhow.co

Creaive DireCr, GraiC DesiGn

PRK [email protected]

Feaure Wrier/Cy eDir

Crsna Cassdy

DireCr F WWk elie

margo Lord

[email protected] Wriers

mary Canandomary lzaeh murphy

marce Wllas- brownngRoyn Crgger

Jane ndersono nderson PC tranng

K ugheso 704evens.co

Carlesn

Conac m [email protected]

For ore adversng noraon callm a 704-491-1207 or eal her a:

@woenwhknowhow.co

Copyrgh 2010

Cover phoography: y psode Xi udos, LLC

ad n one place. Who s your arge arke? i

s woen, place your ad n as any woens

agaznes as possle. oees you are hnghe sae audence hs way, whch s good, ecause

you are creang op o he nd awareness. lso

os agaznes, newspapers, ec reach deren

readers as well ha you wan o arge.

ever adverse n one pulcaon less han 6 es

or you are hrowng your oney away. i really

does ake ha any pressons o uld your

rand. ths sayng i learned years ago, really says all. Why does a an wake up n he ornng and

rush hs eeh wh an adversed oohrush and

oohpase, drnk adversed coee, drve o work n

an adversed car, u doesn adverse hs usness

ll s e o adverse For ale ! Don e ha

an, fnd soeone who can help you creae a

arkeng plan and your usness wll hrve.

i you would lke o ollow y log go ohttp://wowthowhow.ogpot.co/

ave a wonderul and sae 4h o July!

m

Check out ouronline store!www.womenwithknowhow.com

Cd fm 2


5/44


6/44

6

MOREINF

O

itneinc.Co

p

Ceemngeent

souton

www.cop

cee.co

(704)849-250

0

rcrigger@co

passcareer.co

DeterminingWhat is a Fair Salarymany Factors Decde What

oeone Gets Pad on a Jo

manaGement Robyn Crigger, CEO Compass Career Management SolutionsOI Partners Inc.

Wh tg wth wo

jo ch, wo

ot ow fo

wht h wt fo h ft

poto, d t h ow how

ch h d o wt to .

ht c pttg th ctfo th ho.

persons sklls and responsles

grealy pac he rae o a poson.

in ac, any acors are nvolved.

i a person could undersand

hs, gh help her o

selec a ore approprae

career pah. vously,n y usness, i lke o

see a person selec a

career ha aches her

sklls and passon. Dong

hs wll ake her work

experences ore ulfllng and

lead o good reenon.

Fcto tht

Dt rt of

ere are soe coonly known

acors ha deerne he rae o pay

your receve or he work you do:

the ore responsly o he jo,he hgher worh o ha eployee.

the ore experence n ha role, he

ore ha person rngs o he jo.

i he canddae has good reerences

ro people o hgh saure and

pronence, ha can lead o hgher

pay; adds credly.

her acors nclude he sze, volue

and success o he eployng

copany.

For he os par, he copany s

sall, hey ay no e as copeve


7/44


8/44

8

CommuniCation Janet Anderson, Anderson PC Training

m xpc of g

t t cotct w

h g w ght.

not o th hpg

tt t, t t g

w of pph o

of th wod.

i wen n or y regular check up and

or soe reason he words i e i a

no a good canddae or conacs, a

i? cae ou o y ouh.

my ophhalologs

sad cually you are

a grea canddae.

Do you wan o ry

he? Whn a n-ue i had conacs

n y eyes and was

walkng around he all

ryng he ou. week

laer, i was gven a ral par o

use or a week or so, and vol, i a

now a conac wearer.

Wh ddt i do th oo?

nce i h y 40s i have worn glass-

es. the need was really or eachng.

i needed o see he screen and su-

dens, u e ale o look down a y

onor and noes. i wondered why i

ddn change sooner, u he realy

s ha he conacs weren hagood hen. they couldn handle

asgas and were harder o use

and ake care o. o, i guess eer

lae han never.

i have he ono lenses whch eans

ha one eye sees he dsance and

he oher s used or readng. i akes

a whle or he ran o no nocewha he one eye you don wan o

use...sees. ive prey uch goen

he hang o now.

the real lerang ac s ha i see

LL around e. the perpheral vson

s anasc. When i a wh people, i

New Sight (Insight)Gettng a fresh look at theworld or yourself s always leratng

MOREINF

O

andeonC

nng

www.ndeonpctnng

.co

980.428.2066


9/44

don have o ove y head up and-

down o ge a clear vew o everyone.

my glass raes don ge n he way,

so y vson s so uch proved.

Wh i hg th?

wchng o conacs has augh

e wo hngs aou learnng and

le. Frs, i ddn gve up ecause i

was gven he rgh encourageen

a he rgh e. the frs week or

so, i hough hese were no or e,

ecause neher he near vson nor

he dsance vson was good, u heddle vson was grea. When i was

ready o go ack o glasses, y doc-

or sad ha or soe reason he our

week ark seeed o e he agcal

e when jus clcks n. o i gave

ore e. s encourageen and

suppor along he way ade LL he

derence. the ppng pon o sop-

png soehng or hangng n here svery ragle. e sad he rgh words

a he rgh e.

o any es n y classroos,

jus a lle ake your e, or ha

was done well, or congrasha

was grea can ake he derence

eween a suden who s eager o

learn and eels successul, and onewho s rusraed and never coes o

class agan.

econdly, y glasses were gvng e

a narrow vew o he world all hese

years. i was ssng people, hngs, and

vews ha were n y perpheral vson

area and hereore i was ssng he

WL vew. Do i do ha wh y dec-

sons? Do i do ha wh le? Do U?

ow any es have we all ade a

rash decson ased on only par ohe noraon? Changng y vson

changed he way i see he worldler-

ally. i a ryng now o look a a lo o

aspecs eore akng decsons.

Geng conacs has lerally

and fguravely changed y vew o

he world. re you seeng your

world clearly?

appy learnng. Don gve up!

www.dwinchesterdesigns.com

[email protected]

704-607-0678

Debbie WinchesterDesignsearth elements jewelry


10/44

10

Angela Key:

A TrulyResourcefulWoman


11/44


12/44

12

he daugher o a frs generaon Greek

aher, and a say-a-hoe oher, she

creds her parens or gvng her a srong

work ehc and sense o values.

s a young grl Key was shy and que.

he loved o read and sll does o hs

day, hough she ads she sruggled aca-

decally. he reeers her parens

sayng up soees as lae as nne a

ngh o help her do her hoework.

er graduang ro hgh school, Key

aended uurn Unversy or one year,u decded wasn' or her. insead, she

go engaged and ollowed her fanc ack

o brngha, where she enrolled rey

a a local college, and wen o work. ne

week eore he weddng, wh over 1,000

people nved, Key called o. i was a

dfcul decson, u he rgh one. he

le he local college and wen o work n

a ank, e soeone she worked wh,and go arred.

-th-Jo g

ver he nex ew years, she had several

jos ha ncluded hree poran ones:

workng or a sar-up copany, coor-

dnang schedules or a polcan, and

workng n an elecrcal engneerng fr

where she ganed nvaluale experencen usness anageen and operaons.

these hree jos, accordng o Key, are

he reason she s a successul usness-

woan oday.

er husand's jo requred ha hey ove

oen, a suaon ha Key never lked.

venually, he couple ended up n Char-

loe. i was here ha she sared workng

or a safng fr and knew ha hs was

he knd o work she waned o do.

D itto

Key would have sayed wh hs fr

orever, u he usness was sold o a

naonal chan, and she ddn' lke he

new owners approach o anageen.

the day her new osses cae o own

hey nssed ha all eployees sgn a

non-copee agreeen. Key says was

dvne nervenon ha proped her owalk no her ofce and say, "kay, hs

s he deal. ths s he one hng ha i

have fnally fgured ou ha i can do well

and i love . o we agree ha eher i can

go and sar y own usness hngs

don' work or i' sorry, i can' say." the

new owners hough aou he odds o

soeone lke Key sarng her own us-

ness, and hey agreed.

s her arrage egan o deerorae, Key

hough ore and ore aou sarng her

own copany. Fnally, she le her jo a

he safng fr and sared up her own

usness. er work ecae her passon

and helped her ge hrough he dvorce.

h b Gow"Proaly one o he happes days early

on was when i could hre soeone,"

says Key. he sared wh one par-e

eployee. oon aer ha, Key hred a

second par-er and oved o anoher

ofce. ver e, she hred a ew ore

people and eore she knew , her sa


13/44

and she ougrew ha ofce.

Key decded was ore cos efcen o

uy an ofce condo raher han ren. in

2002, when she ough he ofce ha s

now Preer Resources, was an epycnderlock shell. he go her roher-n-

law o creae oor plans, and desgned he

enre space hersel.

a of C

in march 2006, Keys world was urned

upsde down. he was dagnosed wh

an aggressve or o reas cancer and

had o have a asecoy. he enduredegh cosec surgeres and 15 onhs

o cheoherapy. in spe o he hardshp,

she connued o run her usness ro

her ed.

Dolores Ronson, Preer Resources'

payroll anager or he pas egh years,

reeers accopanyng Key o her

cheo sessons every Wednesday. "Whenhe nuson was over, ngela would wake

up and say, 'Wha are we gong o do

oday?'" they'd end up gong shoppng or

hours, and Dolores could arely keep up

wh her oss!

Key urned her cancer experence no a

way o hankng he edcal couny

or all hey had done or her durng herllness. in 2007, she sared a second

copany, Preer ealh Care Resources,

dedcaed o healh care safng and also

joned Carolna breas Frends.

st yo th

er advce o woen jus sarng a us-

ness s exacly wha she dd n he egn-

nng. "Work hrough your usness plan,

shoo holes n a lo, and ry o fgure

ou where you're gong o al, or could

sule. Look a your long er goals

and creae a pah o ge here, u also

look a hngs ha could e dsracons

or ake you away ro he pah you need

o e on."

ne hng Key wans o work on s geng

ore alance n her le. he recouns

ha when her aher was dyng o leu-

kea, he poned o a desk drawer and

sad here was soehng n here ha

he aly gh wan o look a when

he was gone. er he ded, Key and her

sser ound leers he had wren o hewhen hey were lle. in one o he leers

he wroe: "uccess s no a logarhc

accrual o wealh. i s ulzng your god-

gven alens and ales o conrue o

he greaer good."

tears well up n he eyes o

hs eauul, accoplshed

and carng woan as shesays soly, "i you can

look ack and say, 'kay, i

used he alens ha i was

gveni you can look a all

he lves ha you've ouched

n a really posve way...ha's .

tha's wha 's all aou."

If you can look at all the lives thatyouve touched in a really positive waythats it. Thats what its all about.

MOREINF

O

edenteereou

ce

angela@Preie

rhealth.iz

eeet

hce

Cestfng

angela@preie

rstafngresou

rces.iz

11220lLane

Charlotte,C2

8277

704-543-9200

www.Preier

ealth.iz


14/44

14

your Career Mary Cantando, Growth Expert, The Womens Advantage

mot of cod

o ttg,

ct wo,

t tht ot how o

oc od.

i wonder how any housands o

es ive heard ha he person i

callng s ou o he ofce or onanoher lne, u your essage

s poran

bog! bog! bog!

m t upt

there s no reason

or anyonewh he

possle excepon o a

uneral hoeo have aundane voceal essage.

Ge over grls! Do us all a avor

and creae an neresng, upea

voceal recordng.

tP everyhng and lsen o your

voceal recordng RiGt W. i s

as orng as i predc, use hese seps

o ge rgh!

1.Wre a un essage. make Rt u neresng. Consder

usng words lke grea day,

exced, jus as Ft as i can.

2. and up (poran!) le whleyoure alkng (equally poran!)

3. Record your essage a lle aserhan you ordnarly speak.

4. Play ack and re-record unlyouve go rgh.

Your Voicemail Tells All!When was the last te you actuallylstened to your own voceal recordng?

MOREINF

O

heWon

advntge

www.Won

advntge.iz

(919)841-040

1

mary@Woan

businesswner

.co

STOP everythingand listen to your

voicemail recordingRIGHT NOW.


15/44

Clarity Organization Accountability Support

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to where you want to go.

TM

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The prospect has to meet you. Establishing personalchemistry is the key to cultivating a relationship, then

earning a clients business.

Business Development Opportunity With Every Email.

To find out more, call Karen Hund at 704.907.4376 or visit our website www.cv-vision.com

Meet Anyone, Anytime, Anywhere.


16/44

16

younG entrepreneur Kimberly Hughes

Embrace,Enlighten, Engage

Just e you

d k nw k: utd

ne ngh ou recenly, i e

hs woan a a ar. he was

cong ou o he ahroo whle i

was walkng n and i could ell ha

she had jus fnshed song and

reakng down eoonally. er headwas down; clearly avodng gazes

ro onlookers, she was snng, and

desperaely ryng o salvage

her ake-up applcaon y

pang her fngers under

her eyes. though y

ladder was ellng e

o run o he sall, y

hear was ellng eno o. i wen aer her

and asked her she was

alrgh. he had an aazed

look on her ace and hen

suddenly le loose a rver o ears lke i

have never seen eore. i asked her o

go ousde o he pao whle i wen o

he ar and go her a waer.

Long sory shor, she was on a dae

wh a guy ha she e onlne.

er pecng ogeher her scaered

houghs, i gahered ha she had

olded hersel o hs lkng Desperae o no e alone any longer

and clearly hnkng was okay o

coprose he person she was, o

ecoe anoher persona ha she

hough he would wan o e wh.

n hour no he dae, he ended

her e ogeher eengly, no

vndcve or rude, u or he neres

o oh o her e, he ddn eela connecon. o har o oul.

is jus le. to her, hs was he

end o e. he el low, unloved,

unaracve, scared, and runed.

er hearng her sory and e, eng

an eoonal person ysel, i eared

MOREINF

O

704event

www.704event

.co

704.281.4482

ki@704events

.co


17/44

up and cred wh her. my hear was

reakng or her ecause he nd

rae she had was he nd rae

ha i have een shakng o or years.

i ponedly asked her she was

coorale wh hersel he sad

she was. i hen asked her she was,

why would she ry o e lke soeone

she wasn o please anoher person?

he egan o open her ouh and ow

a rehearsed answer and hen sopped

and looked a e and sad, you are

rgh. ver he nex 45 nues, weconnued o connec and alk and

ound ha we had a lo n coon

boh wh our le experences and our

ques or success and greaness. in

ha, we rough a secre ou n he

open ha we never shared wh anyone

eore: We aded o each oher ha

we a es ddn hnk ha we could

ulfll our dreas eng he people wewere. i canno speak or her u i can

say personally, i el lke he wegh o

he world i pu on ysel was led

whn seconds.

Fght th rght Fght

i, lke hs grl, aled agans ysel

or years. i aled agans everyhng

aou ysel you can agne and ora e, i egan despsng he person

i was no aer wha people old e

he adred or respeced aou e

truhully, i used y le sory and

he ad and negave experences o

y le as a punshen o he person

i a and have ecoe. los lke

i deserved he negave hngs ha

have happened o e. i correlaes

o confdence u also, coor n

elevng ha your aws and srenghs

coned; ake you perec.

er a whle o fghng ysel, i jus

gave n. i realzed ha i could hae he

person ha i a u n all acualy,

i wll e spendng every second wh

ysel unl he second ha i de.

there was and s no use o ale

agans ysel ecause s a ale i

wll never wn.

Maggie Redmond is yourReal Estate Proessional

Let me help you fndyour dream home

Call Maggie Today!

704.779.2992 cell

[email protected]

Go to www.MaggieRedmond.com

to View My Featured Properties


18/44

18

r

o aer how uch you ry o e lke

soeone else, you wll al and he only

lesson you can learn ro hs alure

s ha you can never e lke anyoneelse and succeed. adly, any people

fgh hs journey and lose daly Day n

and day ou; e and e agan. Why

would you wan o e lke soeone else

ver hnk ha eng he auhenc

you could eel and e 200 es eer

han wha you are ryng o e? r

ha you are acually holdng yoursel

ack ro eng soehng eer?ven he perec people we envy have

nsecures and hngs hey don lke

aou heselves i guaranee .

Look a brney pears ow uch

dd he world love her? nvy her?

Respec her? then, n ron o our veryeyes, she eled down and we saw

he huan sde o her. es, aye

he exree huan sde, u was

rough o lgh ha even he people

ha have everyhng go hrough ssues

and seacks, have proles, and are

nsecure lke everyone else.

b yo Wn spWo!eroes have her place n our lves as

people o ovae us u havng a hero,

con, or dol doesn ean ha we have

o old ourselves o e lke he o e

successul. We have he ools nsde

o us o e ore o an nspraon han

we can agne. Wha we have o do s

o recognze and develop hose ools.

Followng he advce o prah Wnreyor indra ooy wll no ake us a ul-

llonare usnesswoen alone;

coned wh a posve aude, ele

n ourselves, and a srong work-ehc

i wll happen.

to ha specal grl ou here who has

y hear ay srong, grl and know

ha lovng yoursel and knowng whoyou are and rockn who you are wll

rng you joy and love ha you could

never agne. When t an coes

knockng on your door one day (and

, he wll fnd U!) and alls head

over heels n love wh he person you

are; no who you cla o e, your le


19/44

wll change lke you can never age.

w up to yo

Who s K? i a sensve, oen oo

nce, i a overwegh, i have a harde shung down ro work, i ge

uncoorale n new suaons, i

hnk oo uch aou wha i wan o

say, i work oo uch, i ake excuses,

i a suorn, i over-reac, soees

have a wcked eper, a conrol reak,

coplee type personaly, i look

ou or ohers ore han ysel

bu you know wha? tha s e andi a workng o change wha i don

lke aou e nd o sory. in hs

second, i a who i a. s or he

negave quales i possess, here are

rple he aoun o good quales. i

jus soees pu ore ephass

on he ad raher han he good. my

good quales gve e he power

and ovaon o kck y no so

good quales o he cur u n he

eane, i a enjoyng all ha sme.

i ay no always e he pcure

perec exaple o wha a usness-

woan, rend, daugher, sser, aun,

ec. should e, u i a a leas

coorale wh ysel and know i

can only go up ro here.

o, i ask you Who are you?.

No matter how much you tryto be like SOMEONE ELSE,

you will fail and the only lessonyou can learn from this failureis that you can never be likeanyone else and succeed.


20/44

20

Bananas!

Goesy wys smssy d


21/44

bananas aren jus or reakas or lunch

anyore. by grllng hs popular ru,

you can add a whole new avor den-

son o a dnnere recpe and urn a asc

desser no soehng wow.

ddng ananas o your suer grllng roune

s a un way o ea ru. ou can grll he n

her peels whle he bbQ coals are sll ho or

add peeled slces o a asy kao s ha

sple.

For ore Dole banana recpes and servng sug-

gesons, go o www.do.co/. to

share anana recpes anye, go o

www.facebook.com/DOLEbananas.

id ko wth opc Ft s

Preparaon : 10 nues

Grll te: 10 nues

makes: 4 servngs

2 rpe, fr Dole bananas, peeled,

each cu no 6 peces, plus 1 rpe

Dole banana, peeled and dced

12 chunks Dole tropcalGold Pneapple

16 exra large or juo shrp,

shelled and devened

1 green or red ell pepper, cu

no 8 peces

2 alespoons le juce

2 alespoons olve ol

1/2 easpoon ground allspce

1 ango, peeled and dced1 alespoon chopped n

1 Dole Green non, nced

2 o 3 easpoons nced

jalapeo pepper

thread anana peces, pneapple,

shrp and ell pepper peces equally

ono skewers.

Whsk ogeher le juce, ol and all-

spce n sall owl. brush 2 alespoons

over kaos.Cone reanng arnade wh dced

anana, ango, n, green onon and

jalapeo pepper; place n a servng dsh.

Grll kaos over edu hgh hea 8

o 10 nues, urnng once or unl he

shrp are opaque.

rrange he kaos on op o he salsa.


22/44

22

22

personal ForeCast Marcie Williams-Browning

July is the Time forFeeling and Caring

MOREINF

O

Chyyp

noCente

www.mndbod

ysptbz.co

803.493.0332

ver he cong year i wll share

wh you areas o ocus or each

onh. s you creae your plan

or success and work ha plan, hese

suggesons wll gve you a clear ocus

or he onh. Wre down your goals,

dreas and aspraons and look ahe oen. Wrng he down

rngs he no he physcal

world and akes he angle

and real. s you consder areas

on whch o ocus your aen-

on hs onh e sure o look

a each area ro your enal

and eoonal sae, your physcal

well-eng, your sprual needs as wellas your fnancal ones.

the color or he onh o July s red and

he hee s i care. i s he e o

look o he uure wh posve houghs

and ojecve eyes. oe o he areas o

consder are lsed elow. the es day

n July o wre down your desres and

wshes s he 11h. ths s he day o he

new oon whch s consdered he ag-

cal day or wshes o e expressed.

o/F

ths s he e o ake nvenory o yournernal rae o reerence. July s he

perec e o work on your hoe or

prepare your hoe or sale. Focus on

aly and allow yoursel e o enjoy

your aly (hs ncludes close rends).

ths s he onh o une no your gu

nsncs and honor he.

sftJuly s all aou eelng lke you elong.

incorporae a rue sense o secury

and proecon. ths s a grea onh

or usng your gu nsnc o proec

and secure your fnancal reedo and

uld on he work you execued n June

on your fnancal ron. Use enacy o


23/44

arac and anchor saey and secury n

all areas o your le.

Gowth

ths s he onh o ocus on ranngand praccng your sklls and alens. i

s an deal e o ecoe ully aware

o your early chldhood condonng and

release unwholesoe or unwaned pa-

erns. Learn and grow n joy hs onh

as you erace and allow yoursel o ex-

press your eelngs. Conscously nurure

new egnnngs and seek o recognze

hose egnnngs as opporunes.

lo/C

Reconnec wh your carng, nururng

naure. llow yoursel o eel epahy n

a healhy, consrucve way. Release ear

around vulneraly and erace your

ndvdual power and undersandng re-

gardng vulneraly. Co-creae nacy

n way ha s healhy and rewardng.

mood

Councae your eelngs n a respons-

le and approprae way. be hghly aware

and sensve o your own oods, needs

and eelngs as well as ohers. Release

he need or over-eoonal responses.

Reeer o ncorporae enderness n

your relaonshps hs onh.

ntg

i s poran o no only gve your

suppor, u also o e open o receve

suppor ro ohers. ths s he perec

e o release sel-desrucve has

around ood whle you nurure your

ody. xplore uually sasyng rela-

onshps wh aly whle ananng

your rue deny. llow yoursel o ake

care o ohers or e cared or y ohers

n a healhy, lovng way.

Release xcessve el-ProeconRecognze and conrol clngness, n-

secury, possessveness and overly

cauous ehavors hs onh. ths s

ncludes ear o rejecon and nsecury.

s you creae and work your plan hs

onh ake a look a yoursel wh

ojecve eyes and nclude hose areas

where you need soe work and cel-erae he areas where you have done

well. Le s a journey and one we are

ean o learn and each ro. v-

ery sngle experence we have we are

learnng hrough and eachng ro.

Learn well and lve n joy!.

July afrmation: I am safeto experience and express

my emotions.


24/44

24

FinanCial Diane M. Willis

ow to Coto thrpt yo

the er lzard s no

coonly used durng he dvorce

process. many less-han-avorale

ers ay coe up when reerrng

o an ex, u lzard s no usually

one o he. i s ceranly no how

we see ourselves. e ay acually

peran o how we are operang aceran es.

the feld o ehavoral

scence has dscovered

here s a lzard o

sors n all o us ha

akes over whle were

under sress. course

we can all agree hadvorce s sressul.

there s a par o our ran, known as

he replan ran, whch conrols our

asc nsncs, ncludng our ear and

sress response. i s called he ayg-

dale, oherwse known as he lzard

ran. ou ay have heard o hergh or gh response. tha response

s creaed n hs poron o he ran.

o th bc of yo nc

i s very useul we are eng salked

y a ger, or we are walkng n a dark

alley and sense danger, even we

can see or hear . the aygdale

proecs us y allowng hese ascnsncs o kck no gear. i s wse o

pay aenon he har on he ack

o our neck sands up when were n

a parcular suaon.the aygdale,

our lzard ran, has pcked up on a

perceved danger ha we ay no e

conscously aware o.

the aygdale s also he area whereeoonal evens are sored. i a

slng pu a spder down your shr

when you were 10 years old, and he

even was parcularly rghenng, you

proaly sored ha even n your

aygdale. o even as an adul, you

hear he word spder you are ale o

The Lizard and Divorce

MOREINF

O

WheFnn

c

[email protected]

o

www.wilfn.co


25/44

go rgh ack o he sae o ear you

experenced when you were en. ths

helps us reeer danger so ha we

auoacally avod ceran hngs wh-

ou havng o experence he aganand agan. We reac nsananeously,

whou havng o hnk aou .

lzd b nd b Food

the prole s ha n order or us o

reac nsananeously, he lzard ran

needs all our ran ood and energy

ocused on . When ha happens, he

area o he ran ha conrols raonalhough has no ran ood or energy

ocused on .

oeone who s eoonally dsraugh

or rghened s no lkely o e engag-

ng he raonal ran or usng raonal

hough. gan, has grea n a dark

alley, u no as useul when we need

our raonal rans o help us ake cru-cal fnancal decsons, or exaple.

rto b to th rc

Dvorce ay e one o he os sress-

ul evens n our lves, u he fnancal

decsons we ake durng ha e

ay e he os poran fnancal

decsons o our lves as well. We need

our raonal rans durng ha e. ive

seen people so engaged wh he lzardha hey are ncapale o akng good

decsons and n ac ay do hngs

hey laer regre.

i gh eel really grea o urn our exs

clohes on he ron lawn - a he e

- u we us agree ha s no par-

cularly raonal. is really he pres-

son we wan o gve our neghors? is

really a good use o our frefghers

resources when he neghors call o re-

por he fre? more poranly, s he

essage we wan o send our chldren?

lhough we know s he lzard ran

The amygdale is alsothe area where emotional

events are stored.


26/44

26

n conrol n hose suaons, sayng, i

ddn ean o, was he lzard pro-

aly won e uch o a deense.

oons Can Cause bad Judgen

i encouner he consequences osress and rraonal decson-akng

n y dvorce pracce every day.

Clens are rghened, er and angry

and usually wh good reason. i o-

ally undersand ha, and have een

here ysel. Unorunaely i also see

how hose eoons cause he enredvorce process o og down.

large par o hose eoons are

ear-drven ecause o uncerany over

oney, fnances, udges, housng,

and wha he uure ay or ay no

hold. uge, crucal fnancal decsons

are ade a hs e and hey are no

easy o change once an agreeenhas een reached. gan and agan i

see woen n parcular operae ou

Divorce may be one of themost stressful events in our

lives, but the nancial decisionswe make during that time maybe the most important ..


27/44

o ear ecause o he uncerany o

her fnances. Whle suck n ha ear,

a es he dvorce process ay also ge

suck. wors, rraonal decsons ay

e ade or ers agreed o ha are nowell hough ou.

Fd Good hpt

i eleve everyone gong hrough a dvorce

needs a good heraps o help ha

person say alanced and work hrough

soe o he nevale anger and gre.

medaon and collaorave law can oen

reduce soe o he sress as well yshorenng he process and akng less

cosly han radonal lgaon.

in addon o hose avenues, s y

oservaon ha fnancal clary s aso-

luely crucal o akng good decsons.

the frs place o sar ha clary s o

have all fnancal acs and deals lad

ou, hen look a all opons and he con-sequences o hose opons, hen ake

raonal decsons. Jus gong hrough

ha process can acually help allevae

he ear.

mog t of th lzd b

person needs o know where hey

sand fnancally, see ha her uure s

ok and hey are fne, really fne. ncehey see ha, hey can ove ou o

he lzard ran, hey can ocus ore

on her uure and less on her panul

pas. they can roaden her horzons,

ecoe less ocused on everyhng her

ex says or does, and ge ou o he way

o he dvorce process.

the lzard ran can serve a very proec-

ve and poran purpose. bu we need

o ake sure s no akng over a o-

ens when we need o e raonal, cal

and reasonale. make sure you have he

clary and undersandng you need whregards o your fnances, and help keep

he lzard a ay!

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28/44

28

o h wog

c do fo o 17

. Wht xct

c do, d

wht d of c do o

pod o ct?

fnancal advsor s a proessonal

who works wh her clens o develop

a coprehensve, ongong approacho ones fnancal le. i s poran

o e o have a long-er relaonshp

wh y clens, one ha s developed

and nurured hrough he years as we

address he changes ha arse n her

lves whle sll keepng an eye on he

g pcure o wha her dreas are

and how o reach he. the servces

i provde nclude he plannng processas well as oerng producs ha ay f

parcular needs ro developng cash

reserves o nvesen anageen o

rsk anageen (nsurances) o workng

wh clens and her ax and legal

proessonals o fnd he es sraeges

n her ax and esae areas.

proFessional spotliGht Cristina Cassidy

Diane DavisCFP,CLU


29/44

a c do, o foc o

wog wth wo ct. Wht

t ot wog wth wo tht

tt o?

s a woan, i a sensve o knowngha any woen have een le ou

o he fnancal decson akng n her

ales. ths s unorunae, as any

woen have een hrough le evens

ha orce he o erace hs as a

par o her lves. uddenly, a woan

who hasn een nvolved n he fnances

fnds hersel as he readwnner and sole

fnancal care aker n her ales. i alsoalk o any woen who don eleve

hey can anage oney or know how

o nves . bu, ro y experence, i

would say ha os woen who have o

handle he day o day cash ow or he

household have an excellen handle on

oney anageen and jus need soe

educaon on undersandng how o ake

her oney work or he.

Wh dd o co to Chott,

d how og h o d h?i cae o Charloe n 1977 aer

arryng a nave Charloean n 1976.

W o w ttd

c? Wht d o to co

c do?inally, i was as an nglsh eacher or 17

years. i ecae a fnancal advsor aer

realzng ha eachng gh no provde

or y aly aer eachers salares n

C had een rozen or nne years n

he 80s. i coe ro a aly o socal

workers, eachers, nurses (i a he eldes

o 7 chldren) and wh y oher acng

open hear surgery or a second e n

1987, i el one o her chldren needed

o e n usness where here was he

poenal o an ncreased ncoe n casewe had o care or her. i also lked he

hough o helpng people se fnancal

goals and hen workng owards he as

i a a planner y naure. i have ound

ha y ackground n educaon lends

sel o helpng clens undersand he

producs ha are n he arkeplace and

helpng all y clens ake decsons ha

wll f wh her rsk olerance and values.i fnd os o y clens and woen i

ee are houghul and welcong o

fnancal noraon so ha hey can

ake he os nored decsons or

her unque fnancal needs. i s aou

denyng your dreas, developng he

confdence n anagng your fnances,

and growng he dollars o provde he

reedo o have he choces you desre.

o wt o h mt

nw. Do o hp dct o

wo ct ot c

t d how to tpt

c td, o do th co

to o d ot how to

ppoch t?

i do look a y poson as a source onoraon and educang y clens on

he varous opons and sraeges hey

have o reach her fnancal goals. i also

have clens who have he knowledge

u no he e o say conneced o

wha s avalale o he n he fnancal

arkeplace. i also provde he hsorcal


30/44

30

eory or he deals ha hey ay

have orgoen when hey sared her

plannng and sraeges. ths has proven

o very useul over he pas 18 onhs,

as people have een very eoonal wh

her fnances and her long-er eoryo he arkes has een los.

m oo ppochg

tt g. Wht d of dc

do o h fo wo who

ot to t?

Don wa unl you are ready o su

he paperwork gvng your copany your

rereen noce. Wheher you haveoney, or don, you should e workng

wh a proessonal fnancal advsoran

ojecve voce o ask quesons and help

you ake concree plans. Woen, and

en, need o ake he e o assess

where hey are fnancally, how uch

has een saved, and how uch wll e

needed o ee rereen needs. i also

cauon people o concenrae on whahey wll rere o; you know wha you are

rerng ro, u wha s he pcure you

have or your rereen years? nce

he ravel s done, how wll you spend

your e? ave you sared o develop

hose neress, rends, connecons

now? adly, i have seen soe people

who rere and a couple o years laer

say, i wsh i had waed. many es

hs s no ecause o a fnancal concern

u ore o a no havng developed he

neress o keep he occuped or a longrereen perod. Reeer, ooers,

healhy now, have he poenal o e

lvng anoher 25, 30-even 40 or ore

years. oees, hs s longer han her

workng years. i you spend a grea deal

o e plannng a wo-week vacaon,

shouldn a 25 year rereen perod

deserve as uch consderaon?

if o cod h d co

t, wht wod t ?

Fro a proessonal perspecve, ha

oney anageen would ecoe a

requred course n every school. too

any chldren do no ge hs gudance a

hoe and do no have a respec or he

ool ha oney s and how s earned

consequenly, he low savngs rae n ourcounry and he hgh de rae. Fro a

personal perspecve, i would lke o e

ale o ake a onh a a e o ravel.

Wht d of thg do o do fo

jot wh o w fo

th ofc?kng, capng, readng, ravel,

gaherng wh rends/aly, ar gallerycrawls, aendng chaer usc

perorances, heaer, e or sprual

work and pursus.

yo of oc

cot ogzto.

ot o cot ot

I believe we each haveSOMETHING TO OFFERback

to our communitiesand doing sois a way of expressing gratitude.


31/44

d wh o th t pott to

gt od.

i eleve we each have soehng o oer

ack o our counesand dong so

s a way o expressng graude. ver heyears i have ended o gve y energes

o woens organzaons and eel i have

goen uch ore ro he experences

han hey ro y servce. lso, as a

ooer ysel, i a acvely seekng ou

y neress o know where i wll wan

o gve y e, energy and oney n

he uure.

yo w th cpt of th Five

sar: bt Ct stfcto

Wth mg awd fo 2008 d

2009. Wht th wd, d wh t

gct?i have een nored ha 2010 wll ark

he hrd year i have een chosen as a

eer o hs ls. ths s he resul o

pollng done y he pulshers o Charloemagazne. the ls represens less han

hree percen o he wealh anagers

n he Charloe area who have scored

hghes n clen sasacon. i eel hs

valdaes y coen o an ongong

relaonshp wh y clensand s nce

o know y clens value ha relaonshp

as uch as i do.

Wht th ot pott dc

o c g wo ot gg

th c ?s n anyhng else, woen need o

recognze ha a soe pon n her lves

hey wll e he sole person responsle

or her fnancal welare could e

he early sngle years eore arrage,

wdow hood laer n le, or ones spouse

ecoes dsaled. Consequenly, i would

wsh or woen o a a nu ake a

connecon wh a fnancal advsor whwho hey are coorale so hey have

he suppor necessary n geng her

fnancal aars n order and o e prepared

or he day hey need o anage hose

dollars. ur ales and rends ay e

well eanng n her desre o advse,

u hey ay e oo close o you o gve

ojecve, knowledgeale fnancal advce.

nd you ay no have el cooralegvng he he whole pcure and

hereore, he advce ay e napproprae.

a Wo wth kow ow, wh

do o th o d o

w ?

i would lke o connue o

nve coplex woen

no y pracce whoare coed o

reachng her fnancal

goals, desre a long-

er relaonshp wh a

fnancal proessonal, and

are recepve o workng wh a

cerfed fnancal planner praconer.

MORE

INFO

Fnncadvo

aepe

5200ParkRd.

Charlotte,c2

8209

704-522-6565

diane.davis@a

p.co

www.aerprise

.co


32/44

32

relationships Mary Elizabeth Murphy, Managing Director of S.T.A.R. Resources

D m ezth, i d, i oft tct wth

dppotd, dgtd

o t cto o

g . mch of d

pt hpg th t th

tto, ttptg to c

th d t th ct.

aft f wod of th, how

do i t ow tto? itd of gg wo ho

wth d ttg tht

g o ftto d

o to po

tohp!

sc,

Jt Fd up

Dear JFU,

thank you or askng hs queson.

Unorunaely hs a very coon

prole oday and n all walks o le,

no only cusoer servce. s wh

any proles he soluon s usu-

ally sple, u he execuons has no always easy. ou are correc n

wanng o Rt our buons eore

gong ack no your non-work le.

Dong n-reses hroughou he day

would also e helpul or your nerac-

ons wh work parners, supervsors

and sasfed cusoers. eres one

you can do rgh now whle readng hs

arcle Drnk Waer.

o how do you go aou achevng

hese reses? s you know, here are

seps o helpng clens Rt her

uons. very good cusoer servce

progra has a syse o duse angry

cusoers. Reeer he sayng

whas good or he goose s good or

he gander.

the ollowng are soe o he ehods

and seps we each when workng wh

clens o prove relaonshps and

duse anger:

Frs, s val o reeer ha an-

Anger Button

MOREINF

O

s..a.r.reou

ce

704.535.5610

ino@starresou

rces.iz


33/44

ger clouds vson and pars judgen

ore han any oher eoon. the

angrer you are, he less ale you are o

reason, or coe o a logcal, nored

decson. o as soon as you recognzeha you have een rggered y anger

ake a deep reah and drnk waer.

our ody s reacng as well as your

eoonal nd. ll o your organs,

ncludng your ran, are srongly de-

penden on waer o uncon properly.

is how we are ul. i you sarve your

ody o waer you wll uncon elow

your es and you wll perpeuae hesress oh physcally and enally.

Drnkng waer s an poran sep o

Rt our buons, especally when

dealng wh anger.

ex ask yoursel whas he sory?

Whas akng you so upse? Wha hap-

pened a work oday ha has rggeredhs response? ssess he suaon. Un-

dersand ha he eoon o anger s an

First, it is vital to rememberthat anger clouds vision andimpairs judgment more than

any other emotion.

Specializing in

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34

MOREINF

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kncdndaocte

,llC

301mcCulloug

hDr.4thFloor

Charlotte,C

28262

(866)-435-597

1

Mum is the WordUsng a on-Dsclosuregreeent n your busness

leGal issues Mitzi Kincaid, Attorney at Law

ave you ever had a

good dea and coud

no wa o share wh

someone? ave you shared a

good dea wh someone ony

o have hem use your good

dea whou your ermsson?

ths onh i a explanng he on

dsclosure greeen (D asany o us know ), also called he

Confdenaly greeen, and how you

can use eecvely n your usness.

Ds are used n usness

every day when confdenal

noraon s shared

eween people or

usnesses. ondsclosureagreeens can proec

any ype o rade secre

or any noraon no

generally known, provdng

a copeve advanage.

owever, he use o Ds s no an

end n sel. the purpose o hese

agreeens s o creae a confdenal

relaonshp eween one person who

has a rade secre and anoher o

who he secre s dsclosed.

two tyes of Ds

there are wo ypes o Ds,

unlaeral Ds and laeral

(uual) Ds. unlaeral D san agreeen y one pary no o

dsclose he confdenal noraon

o he oher pary. the prose

s a one way prose and only

proecs he dsclosng pary n he

agreeen. n exaple o when o use

a unlaeral D s where an nvenor

wans o sell hs nvenon o a ajor

anuacurer. the nvenor shouldge he ajor anuacurer o sgn

hs D so he s proeced should he

ajor anuacurer decde o seal hs

confdenal noraon. laeral

or uual D s one where oh

pares are exchangng confdenal

noraon and oh pares receve


35/44

proecon under he agreeen. the

prose s a wo-way prose n

ha each pary can e lale o he

oher or dsclosure o confdenal

noraon. good exaple owhen a laeral D s used s when

here s a proposed erger o wo

usnesses. ach usness s sharng

noraon wh he oher and needs

o e proeced should noraon e

dsclosed nappropraely.

naera and Baera D

very usness owner should have asandard or o oh he unlaeral

and laeral D. these agreeens

are generally eween 2-3 pages and

should e sgned y all pares nvolved

n noraon sharng or recevng. ou

should conac an aorney o dra

your sandard docuens he frs e

and should consul an aorney any

e a pary wshes o negoae orody hese agreeens.

i a usness has eployees hose

eployees should also sgn a unlaeral

non-dsclosure agreeen when hey

are hred so ha hey undersand hey

canno dsclose copany confdenal

noraon such as cusoer lss,

prce lss and arkeng plans. theseeployee agreeens should e kep

n he eployees personnel fle.

gnaure before

informaon s hared

Reeer, always keep a sandard

unlaeral and laeral non-dsclosure

agreeen n your fles and ge anyonewho youre sharng confdenal

noraon wh o sgn he agreeen

eore you share noraon wh he.

i s a pleasure wrng hs colun

and i hope he noraon s useul.

i you have a usness relaed legal

queson, eal o e a kncad@

kncadandassocaes.co and i ayanswer n an upcong ssue o

Woen wh Know ow..

(704) 849-2500

[email protected]

www.CompassCareer.com

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36

nense eelng o dspleasure. i s he

resul o eelng sreaed, njured, op-

posed o, or a eelng o eng wronged

or aken advanage o. ths s where

he physcal reacon o Flgh or Fgh

s cong ro. is a naural responsewhere adrenalne s secreed no he

ody n order o provde you wh he

energy you need o eher fgh or run

away ro he hrea. ow s a good

e o drnk ore waer.

i you are ale o recoun he deals o

he sory, ncludng your percepons o

he way hey occurred, you wll e aleo look a he way you look a your

cusoers coplans wh ojecvy

and n search o a soluon.

Go hrough he experence and ac-

knowledge oh he percepons haare accurae and hose ha are no. be

hones wh yoursel. s wh a cusoer

coplan, use phrases lke i see, i un-

dersand and connec wh he rusra-

on you ay e eelng n he oen

and say he words eher ou loud or o

yoursel i a eelng _________.

Look or places where you can agreeor algn. sk yoursel here were

2% ruh o hs suaon wha would e

rue? Wha aou he suaon can you

agree wh? Can you agree ha you are

angry ecause you have een nconve-

nenced? ow aou agreeng ha here

s a prole (no necessarly he pro-

le sel), and needs o e resolved?

the las o hs 4 sep ehod o dus-

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If you starve your body of wateryou will function below your bestand you will perpetuate the stress

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37/44

ng anger s o apologze. ncerely. be

clear aou wha you are apologzng or.

Wh anoher, e cusoer, relave or

rend, you ay say ha you are sorry

o hear ha, or you are sorry ha hey

are no sasfed wh he servce orproduc. When coes o sel wha

can you sncerely apologze or? For

he pas wo weeks i have ound ysel

n exreely rusrang suaons ha

have een pushng on y nger buon.

today i gave ysel a sncere apology

ha i was oo red o deal wh anyore

or o push ysel o ry o do one ore

hng. i ook a nap.

my sncere apology o ysel wen

soehng lke, i sorry i ou o

energy o deal wh anyore rgh now.

then i ook a g sp o waer and lay y

head down on he pllow.

Reeer and reassure yoursel ha

hose negave neracons occurredwh cusoers, a work. the ore you

reeer ha was no your coworker

or your spouse or your es rend who

yelled a you oday, he ore requenly

you apply he syse enoned aove,

he easer wll e o Rese our bu-

ons when dealng wh nger.

10440 Park Road

Suite 200

Charlotte, NC 28210

T: 704.543.5508

F: 704.543.5509

www.thomasfamilychiro.net

Dr. Kandyce ThomasChiropractor

The last of this 4 stepmethod of diffusing

anger is to apologize.


38/44

38

entrepreneurship Fabi Preslar, President of SPARK Publications

iwt to h ct wth otht too o 10 to

dtd: e g

thg tht hpp o dot hp-

p o t o

ft, t o pot.

nd when coes o accolades and

kudos s all due o your sa, all-

ances and vendors.

i dscovered he frs par aer hng

a ruly rocky road n y usness

aou fve years ago. my cash

was a zero, y sa wasn

profale, i was exhaused

and no new clens were

cong no he usness.

i was ryng o do oo any

hngs ysel. i hred wha hopeul hear ha i could

ran an enry-level person wh

good poenal o e a op-producer.

beng an nrover, i ound every ex-

cuse no o go and grow y nework

and ee poenal new clens. the

ruh o he aer was, i jus needed

o ace he ac and realy ha everydecson i ade or ddn ake n y

usness was a rsk ha would aec

he nex oucoe. i youve een n

usness or any lengh o e, you

ay e prey clear on wha i shar-

ng. i no, hen who are you lang?

the reedy or a sa ha wasn pro-

ale was o no have he n y us-ness and o replace he wh exper-

enced proessonals. tha ove alone

gave e he capacy o rng n new

clens, whch n urn provded e wh

ore confdence and e o nework.

those changes generaed new clens

and he cash ow ssue was hen

resolved. the ajor sh was realzng

ha each glch, shorcong or alurewas y aul and noody elses.

r

i you are no a rsk aker, or you

crule when everyhng around you

ges shaered, usness ownershp

wll oughen you up or pu you under.

Its All Your Fault!if its our busness, its our Responslty

MOREINF

O

sarkuc

ton

704.844.6080

Fai@PRKpu

lications.co


39/44

nrepreneurs and usness owners are

rsk akers. tha eans you arac and

creae rsky opporunes. the only sure

hng n a rsky opporuny s ha wll

al or wll succeed. Choose wsely.

racng rsk s he es par and he

wors par o enrepreneurshp. i ade

a sall decson lke hrng he wrong

eployee and nex hng i knew id

upse clens, lown hrough y le sav-

ngs, and had no e and energy o ne-

work o rng n any new clens. noher

e, i ook a rsk nerrupng a senorlevel execuve a a neworkng even o

ask or hs usness. everal weeks laer

i go a sgned, wo-year conrac or a

agazne wh a ajor unversy.

Ct

the second par o he secre s ha you

should celerae all o , regardless. the

good pars are exclaaon arks, whlehe ad are sply kcks n he head, gu

and u o help you ake eer, newer,

ore nnovave soluons and decsons.

Wha ive coe o realze s ha every

experence, good or ad, s par o he

sory ha helps old us no he ypes o

usnesswoen we are and he ypes o

usnesswoen we wsh o ecoe.

Chances are, you ddn creae your

successes alone, (even whle you ac-

cep deeas as your own). harng

your successes wh acknowledgen

o hose who helped you ge here wll

srenghen he pah or ewer uure

alures and any ore successes. ou

ay choose o accep hs phlosophy orno. i dd. nd generaed a grea sh

o accounaly and graude whn

e. Who are you lang?

Sharing your successes withacknowledgment of those whohelped you get there will strengthen

the path for fewer future failures andmany more successes.

Attracting riskis thebest part and the worst

part of entrepreneurship.


40/44

40

marketinG Karen L. Dortschy, Sandbox Solutions

Wh o th of

d, do o foc o

th cop , th

ogo, how th ogo oo o g,

o how th podct o cop

dtd? mot pop do.

cually, one o he os overlooked

pars o a copanys rand s Cus-oer ervce. tha one par can

easly creae cusoer loyaly and

ravng ansor suddenly end a

good relaonshp.

thnk aou las e you

walked no CCs Pzza.

Wha do you hear rgh

away? oong, rendlyWelcoe o CCs! ro he

anager or eployees. oure -

edaely welcoed and have a posve

oulook aou your experence here.

ow consder he las e you walked

no __________(fll n lank) as-

ood resauran where he sullen and

unrendly clerk uered may i ake

your order no he cash regser. o

a posve frs presson!

yo n Gt scod Chc

to m Good Ft ipo

Cusoer servce defnely sars wh

a cusoers frs presson. Ree-er he old sayng, ou never ge a

second chance o ake a good frs

presson? is even ruer oday.

Do poenal cusoers or clens call

your usness phone, and hen ge

sujeced o a yrad o navgaonal

choces? Press 1-7 or hs, press 4-8-3

or ha, o reurn o he an 1s org-nal enu, press 3-9-8-4. ths sn a

grea way o creae a good frs pres-

son. r, do you have a prograed

on-hold essage ha consanly

repeas, or plays annoyng usc? r,

do you or your eployees pck up he

phone and ark her nae no he

Customer Service CanMake or Break Your Brand

MOREINF

O

sndoxsout

on

704.201.3354

www.inoura

ndox.co


41/44

ouhpece? is easy and nexpen-

sve o provde phone equee, eal

equee and general councaons

equee ranng o everyone n your

organzaon. is poran o have con-ssency n how phones are answered,

how eals are answered, even how he

sgnaures a he oo o he eals

look. Conssen, proessonal and

pole councaons go a long way n

renorcng your rand and deny.

b Chgd

in he pas, cusoers ddn haveany opons when cae o dong

usness, and soe usnesses ook

advanage o ha ac. Gone are he

days when a usness owner could

lose a cusoer wh lle worry aou

repercussons. today, your opons

aren led o he corner grocery,

phone copany or he local elevson

and applance sore anyore. i a us-ness doesn lve up o your expeca-

ons, you can go elsewhere whou

any prole. usness prospec can

check ou your copeors wh jus a

ew clcks o he ouse, and a dssas-

fed cusoer can ake her usness o

anoher copany jus as as.

Dssasfed Cusoers tell hersin he pre-inerne days, usness owners

and usness expers used soe rules o

hu o rend heselves and oher

usnesspeople ha dssasfed cuso-

ers pose a danger o a usness.

sasfed cusoer old one o hree

people aou a good experence a a

usness, sore or resauran.

dssasfed cusoer old aou en

o welve people aou he experence.ven hen, hose negave sores ha

people passed on o each oher ser-

ously eroded a rand, regardless o

how conssenly he copany logo

was used or how uch he copany

spen on adversng or sponsorshps.

today, a dssasfed cusoer ay sll

ell he ad cusoer servce sory

aou a dozen es, u shes noellng one person over he ack ence.


42/44

42

ow, she could e ellng housands

o people each e she recouns he

sory. Ules such as twer, Face-

ook, dscusson oards, inerne

orus and charoos ake easyo ell he world aou an nurang

experence wh a copanys rude or

lazy eployees.

in he neres o proecng her

rends and aly, recpens o he

sory pass along he warnng, whch se-

rously aecs a copanys age and

rand alos edaely. bad exper-

ences go vral whn oens. take a

ew oens o check ou

www.my3Cens.co,www.PssedConsuer.co,

www.PlaneFeedack.co or

www.elp.co o see housands o

coplans or o check records o any

copany, produc or resauran.

Cusoers also fnd oher ways o

coplan ha are jus as daagng o a

copanys rand. Phllp Van oosersook, Wlles Way, explans he -

porance o provdng good cusoer

servce, and he daage poor cus-

oer servce can do o usnesses.

Consder he sory he relaes aou

he sgn. oeone placed a sgn on a

very usy srech o hghway o ell he

world ha he ade a sake when

he ade a $13,000 purchase ro a

ceran auoole dealer. Van ooser

esaed ha he sgn gahered aou

hal a llon exposures n he approx-aely sx weeks was here. then

was replaced y a gger, eer sgn.

i takes 200 o make Up For ne

i akes aou 200 grea servce

sores o ake up or one horrle

servce sory, accordng o Phllp Van

ooser n hs ook, Wlles Way. tha

eans you need o work hard o en-

sure your produc, your copany andyour rand oer conssenly posve

experences or cusoers ro he

frs presson hrough every sep o

your neracons wh he.

there are ore han 200 grea servce

deas o help you sar provng your

cusoer servce; here are hree:

Provde phone councaons gude-lnes o everyone n your organzaon.

nsure everyone has conssen, proes-

sonal sgnaures n her eals, and

undersands eal sandards lke t

UiG CP.

Respond o eals and phone calls

whn 24 hours whenever possle, even

s o a sales rep o say no hanks.Proessonals and cusoer servce

go hand-n-hand n uldng your rand.

o when you hnk o a rand, s ore

han how he logo looks on a sgn or

rochure. is also cusoer servce,

ro he frs presson on.

So when you think of a brand, itsmore than howthe logo looks on a

sign or brochure. Its also customer

service, from the rst impression on.


43/44

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Kroghie, withMaggie, after asuccessful duck

hunt at LakeMattamuskeet, N.C. in2004.

t t tKroghieAndresenhasenjoyedhunting

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