women with know how july 2014 issue

52
Make Summer Fitness Fun! Summer Party Essentials Café Perfecto Claudia Vargas JULY 2014

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We publish a monthly E-Magazine and online resource guide exclusively for women, that is organized by industry type. Our monthly E-Magazine features unique and enlightening articles on business, professional and personal growth, written by local women for women. Who is a Woman With Know-How? Our readers of Women With Know-How are savvy, smart, professional businesswomen who are highly educated, have families, own homes and have excellent disposable income and business income to spend.

TRANSCRIPT

Page 1: Women With Know How July 2014 Issue

MakeSummerFitnessFun

SummerParty

Essentials

Cafeacute Perfecto

Claudia Vargas

JULY 2014

iMpact color cosmetics Shine Salon

1819 E 7th StCharlotte NC 28204

7043343211

iMpactcolorcosmeticscom

iMpact color cosmetics Shine Salon

1819 E 7th StCharlotte NC 28204

7043343211

iMpactcolorcosmeticscom

4 Connect And Grow With Women In Our Community

I hope you are all enjoying our beautiful summer weather

Be careful when you are outside by wearing plenty of sunscreen and drinks

lots of water

As many of you know I have been in the adverting industry for a long time and always try to educate small businesses on the best way to advertise whether they are a client of ours or not

I came across this small article and want to share it with you

An Advertising Pitfall to AvoidOne and Done Advertising Building awareness for your company takes time especially in a cluttered marketplace Frequency is your friend Running one ad will not drive sustained business results Effective advertising requires commitment and often the use of multiple media channels working together to amplify your message Whether monthly or weekly consider frequency as a core part of your advertising strategy

Please keep this in mind when yoursquore planning your marketing strategy and please contact me if I can be of assistance

Mimi

DMimi Zelman Publisher

Dear Readers

wwwwomenwithknowhowcom JULY 2014 5

10 Summer Party Essentials

22 Make Summer Fitness Fun

20

6

PublisherPresident Mimi L Zelman

mimiwomenwithknowhowcom

Creative DirectorRebecca Fairchild

wwwfacebookcomAzureDoorCreative

Contributing Writers Terri Bennett

Karen S Boardman EsqElyshia Brook

For more advertising information call Mimi at 704-491-1207

or email her atmimiwomenwithknowhowcom

Copyright copy 2014

Con

tent

s

On the cover

ClaudiaVargas

40 46

16

50

6 Connect And Grow With Women In Our Community

prof

essio

nal s

potli

ght

How did you get star ted in this business

Three years ago a former col-league and friend called and asked me two questions that I didnrsquot realize until later would have such a pro-found effect on my future First are you happy with the results of your current skincare And second where would you be today if you had part-nered with the doctors that created Proactivreg from the beginning

I had battled with acne for over three decades and nothing had ever

worked on my problematic skin No drugstore brand department store specialty retailer spa or dermatolo-gist had ever completely cleared my skin concerns It didnrsquot matter how much I spent or what they told me to do nothing seemed to really work I became even more frustrated with my skin as my 40+ year-old was experienc-ing the double whammy of acne and the dreaded signs of aging (lines wrin-kles larger pores sun damage and dullness) I truly felt like I was doomed and it seemed all down hill from here

HollyBy Mimi Zelman

Schoolmeester

wwwwomenwithknowhowcom JULY 2014 7

Yet it was the second more busi-ness-minded question that intrigued me the most I have always had an entrepreneurial spirit so I quickly recognized the unique opportunity that she was describing with this new venture that the doctors were offering to independent business owners So I jumped in with both feet and didnrsquot look back

What is your background-what w e r e y o u d o i n g b e f o r e t h i s business

I had a very successful profes-sion level in sales marketing and brand management for the majority of my career across several diverse industries

What is a good early story about your business

I had a friend who had a lot of exposure to the sun and environ-ment over the years which left her with visible sun damage I didnrsquot know this at first because we had not seen each other in several years since we now lived across the country for each other Yet after taking her through a quick online tool devel-oped by Dr Katie Rodan and Dr Kathy Fields they experts recom-mended the REVERSE regimen for her daily skincare routine through t h i s o n l i n e t o o l H e r R E V E R S E regimen cleans the slate and helps to erase the appearance of prema-ture aging including brown spots

dullness and discoloration I encour-age ever y new customer to take a before picture so they can use the pictures as their baseline going forward It rsquos like with weight gain and loss you donrsquot notice the day-to-day until you look back at pic-tures and you say Oh my goodness I want everyone to compare at 30-60-90-180 and 360 days of using the Rodan + Fields products While we were on the phone catching up she placed her online order In less then a month she had friends comple-menting and noticing an improve-ment in her complexion She was so astonished and delighted with the change in her skin she called me through elated tears thanking me She expressed in her forty years on the planet no one had ever compli-mented her on her skin She became part of my team as an independent consultant on our second phone call in years I remember her saying all she had to do is wash her face and her face would recommend the products for her I love that my busi-ness is truly about changing skin and changing lives as she has been evident of that accomplishment from the beginning

What is unusual or unique about y o u r b u s i n e s s i n c o m p a r i s o n to your competitors or s imilar businesses

First of all everyone has skin and we are all aging all of the time So

Schoolmeester

8 Connect And Grow With Women In Our Community

it appears that my entire demo-graphic is anyone over the age of 18 with skin That is a lot of oppor-tunity I donrsquot have any friends that arenrsquot concerned with how they are going to look in 5 years from now Treatment products are consumable used twice daily it creates resid-ual income Second my business works because the products work I t rsquos that simple The products are award winning and they are clinically proven to change skin Pretty power-ful statements however The Today Show Ellen DeGeneres Oprah and I think the most jaded people on the planet (magazine beauty editors) all agree Rodan + Fields has millions of free PR media impressions every year This allows me to utilize Dr Rodan and Dr Fields media coverage without having to pay for any adver-tising or marketing Third there is no other opportunity out there that allows you to ride on the coat tails of such an established global and debt-free brand Next this business allows me to conduct business any-where anytime as everything it rsquos all managed online from customer sales to team training to consultant and customer support I simply talk to people the same thing each of us do everyday when you tell your friendsfamily about a great restau-rant or movie you love And most importantly I wanted a business I could trust and there is not really a company out there l ike Rodan

+ Fields because the doctors that created it also make the formulas and oversee the clinical trails They also take time to recognize inde-pendent consultants like me Their integrity is beyond reproach and they are considered the dermato-logical dream team not just in the US but also throughout the world That was really important to me and represented a unique opportunity that I couldnrsquot pass up

Is there a customer experience you are most proud of

A new customer asked me to get rid of her ldquowaddlerdquo Your what I asked I was embarrassed that I didnrsquot have any idea what she was talking about Through our conversation I realized she was describing her turkey neck She had been contemplating surgery for the past decade so she had set the bar high Through our online tool the doctors recommended the REDEFINE regimen with the AMP MD for a firmer more youthful appear-ance The AMP MD Micro-Exfoliating Roller utilizes micro-exfoliation to improve the tone and texture of the complexion as skin responds to the contact of the micro-nee -dle tips When used nightly with the REDEFINE Regimen and Night Renewing Serum the result is firmer younger-looking skin I am happy to report that after twelve months of using the REDEFINE AMP it Up Special she is still surgery free even

want it to be so Most things in life take energy time and effort People get impatient in this industry Many people quit within two years This channel takes three to five years to start to reach your potential so you have to give it the patience and commitment There are not many opportunities where you can con-dense a 30-50 year career into 3-5 years while working part-time hours

Wh at wo u l d yo u m o s t l i ke t h e reader to know about your journey in business

I f i r s t b e c a m e a c o n s u l t a n t because I was motivated by money My focus has now shifted to helping other people create opportunities that can change their l i fe and in doing so I rsquove personally become more successful I f making a dif-ference inspires you or someone that you k now then you should look at my Rodan + Fields business oppor tunity from great look ing skin delivered through a scientifi-cally validated and award winning product lines to earning supple-mental income to spending more time with your family to being more secure in your future Rodan + Fields represents the opportunity for life changing results and Irsquom evidence of that

Holly SchoolmeesterPhone 704-936-6602Email hollyschoolmeestergmailcom

9wwwwomenwithknowhowcom JULY 2014

and is very happy with the prog-ress of her smoother firmer and less noticeable ldquowaddlerdquo

Do you do any charity or non profit work

W h e n p e o p l e f e e l g o o d about the way they look the benef i ts of greater se l f - es-teem can really make a differ-ence in their lives But we also know that for people whose very existence is at risk needs are much more fundamental and inordinately more critical than treating ever yday sk in concerns That rsquos why Rodan + Fields created the Rodan + Fields Prescription for Change (PFC) Foundation which seeks to create opportunities to help more people find the support they urgently need I donate my personal resources to help aid this essential cause This past quar ter our corporate team recognized me as one of the generous supporters of the PFC Foundation

What are some of your greatest challenges in your business

Most people want imme -diate gratif ication and that goes for new business ventures as well There are not a lot of is get-r ich-quick oppor tuni-ties that are either legitimate or sustainable yet people still

WomenrsquosEquality DayCelebrating Womenrsquos

Right to VoteAmendment 19(Ratified August 18 1920)

The right of citizens of the United States to vote shall not be denied or abridged by the United

States or by any State on account of sexCongress shall have the power to enforce this

article by appropriate legislationPlease join The League of Women Voters-CharlotteMecklenburg to commemorate and celebrate the passage of the 19th Amendment

WHEN Tuesday August 26 2014 615mdash800 pmWHERE Midwood International ampCultural Center 1817 Central AveWHAT Wine Heavy Hors drsquooeuvres amp a 1-Act Suffrage Play A Very New WomanWHO Guest Speaker Kay McSpadden Noted Columnist Author and Teacher

A donation of $10 is suggested to defray costsWebsite wwwgoleaguegoorg bull 704-556-4600

11wwwwomenwithknowhowcom JULY 2014

7930-D REA RD 28277 (CORNER OF REA RD amp BALLANTYNE COMMONS PKWY)

STONECREST AT PIPER GLEN 7047529787

Not valid with other offers or prior purchases Other services and products may apply

A B O U T I Q U E V E T A T A F F O R D A B L E P R I C E S

12 Connect And Grow With Women In Our Community

eryone to enjoy The Sea Salt Waffle Cut chips are sturdy enough for dip-ping into creamy dips while keeping the Cape Cod crunch Or serve the Origi-nal chips which pair perfectly with any burg-er or hot dog making Cape Cod ldquoa grillrsquos best friendrdquo For more delicious ideas visit wwwcape-codchipscom

W ith the sun shining flowers blooming and warm weather here again itrsquos the perfect

time to gather your friends and family around the backyard for a summer grill-out Preparation serves as the foundation for any successful event To make sure your backyard bash will be one your guests will remember for years to come consider the fol-lowing summer party essentials

A crunchy BBQ companion For all of those backyard barbeques this summer Cape Cod known for ridiculously good kettle-cooked potato chips offers a variety for ev-

fam

ily SUMMERPARTY

Essentials

SUMMERPARTY

Essentials

wwwwomenwithknowhowcom JULY 2014 13

Cool down with a frozen treatGive your guests a reprieve from t h e h e a t w i t h a f l avo r f u l frozen treat

B o m b P o p s a beloved ice cream truck classic are delightful out-door-friendly and sure to please kids and adults alike While the six-finned original red white and blue treat is an all-Amer-ican favorite you can also add a blast of flavor to your gathering with the Sour Wower Bomb Pop This refreshing treat has serious sourness featur-ing flavors of grape green apple and blue raspberry For more flavors visit wwwbombpopcom

Goodness from the grill Nothing is more American than a

grilled juicy hot dog and just in time for summer Ball Park Brand has launched a new pre-mium hot dog mdash Parkrsquos Finest Frankfurters Packed with big bold flavors and seasonings you can actually see Parkrsquos Finest are made with 100 beef contain no artificial preservatives and have no nitrates or nitrites add-ed making it the perfect addition to any summer grilling menu Learn more about Parkrsquos Finest at wwwBallParkBrandcom

14 Connect And Grow With Women In Our Community

A simple trash solution Waste can pile up fast when yoursquore having fun Trash-Ease is the conve-nient portable reusable and prac-tical way to have a trash bag handy whether yoursquore indoors or outdoors Hang a Trash-Ease on your picnic table kitchen counter craft table

work bench or anywhere you need to collect trash Perfect for any tailgate get-together this Ameri-can-made product also comes in a canopy version which easily attach-es to a canopy leg Plus it requires no tools For more information visit wwwtrasheasecom

Fill up water balloons for the kids to engage in a friendly toss game

Place fresh-cut garden flowers in canning jars for a down-home centerpiece

Let the kids play flying disc golf with a few discs and a laundry bas-ket as the goal

String lights through trees shrubs or along fencing for ambiance

Dress up serving tables with mis-matched floral bed sheets

Have sidewalk chalk on hand for kids to play hopscotch

Use terra cotta pots as caddies for forks spoons and knives

wwwwomenwithknowhowcom JULY 2014 15

Do more with hands-free diningWhether yoursquore eating greeting friends or giving out high-fives summer gatherings offer many activities to keep hands busy Keep the fun going with the Super Tailgate Plate a patent-pending recyclable and reusable dining accessory that allows individuals to hold their food and beverage in one hand while leaving their other hand free Manufactured by ProAm 1 Sports Products a com-pany with products that target the lifestyle markets of tailgating homegating grilling camping and outdoor enthusiasts For more information visit wwwSuperTail-gatePlatecom

Add Some Extra Summer FunFrom colorful easy-to-create dec-orations to entertainment for the kids here are some ideas to make your summer get-together extra special for guests

Have your kids make signs so guests can easily locate the party

Fill an old galvanized bucket with ice to keep drinks nice and cool

Hollow out a wa-termelon and fill it with cut fruit for a fun snack

16 Connect And Grow With Women In Our Community

process by which attorneys collect doc-umentation and information to estab-lish their case In Collaborative Law attorneys and parties engage in an open exchange of ideas and informa-tion needed to resolve the matters

In a collaborative divorce hus-bands and wives meet together with their attorneys to collectively discuss issues of dispute with a goal of problem solving To foster open disclosure and communication and to avoid threats of litigation both spouses are required to sign an agreement stating their inten-tion to resolve all matters without going to trial

If either spouse decides to take his or her case to court each of the two attor-neys must withdraw from further repre-sentation of the parties As a result the threat of trial is minimized and parties are dedicated to resolving disputes through mutual agreement

So how does this save money The most expensive part of litigation is the cost of preparing specialized doc-uments that must conform to a set of procedural and evidentiary rules The formal documents take time and in the legal world time is money

In litigation there are also certain time lines set by law that will control the speed of certain steps of the process

A collaborative law divorce is a relatively unknown process that has gained significant popularity in many states across the country Collaborative divorce attorneys are trained in the collaborative process and must main-tain proficiency by periodic trainings The approach is not the same as a tra-ditional adversarial proceeding

For as long as divorce has existed many people have felt that the process of divorce is destructive and ill-suited for people who must remain in contact with one another to raise children or who have a very complicated situation that does not translate well into the framework of a courtroom For people wishing to seek a less hostile divorce or deal with sensitive issues the col-laborative process may be the answer

In a collaborative divorce the husband and wife each have their own collaborative law attorney to ensure each side is represented and knowl-edgeable about the legal aspects of the issues But unlike a traditional divorce that involves court filings which take extreme positions and list grievances a collaborative divorce works by direct and open communi-cation between husbands and wives Further in a court proceeding there is a very cumbersome and expensive

By Leigh Sellers

fam

ily la

w What is aCollaborative Divorce ampHow Can it Save Me Money

you alone anymore Nothing is private Nothing is above disclosure

Divorce and separation is painful and stressful enough without choos-ing the most destructive legal process available

For more information visit the Collaborative Divorce website meck-lenburgcollaborativeorg

To see if Collaborative Divorce is right for you contact a trained collaborative lawyer and discuss your situation(people at barbeque) Photo courtesy of Getty Images

wwwwomenwithknowhowcom JULY 2014 17

YOU CAN SURVIVE

DIVORCELicensed in NC amp SC

bull Complex Family Law Litigation

bull Certified Financial Mediator

bull Certified Superior Court Mediator

bull Certified Specialist in Family Law

Avoid Costly Legal Bills thru MediationThere can be a significant cost savings for both parties when they decideto mediate rather than litigate a case We are committed to saving youmoney that can be much better spent towards a personrsquos or familyrsquos future

704-556-0707 bull kruschlawcom(located in the heart of Southpark)

Two Fairview Center6230 Fairview Road Suite 105

Charlotte North Carolina 28210

These timelines can drag the process out much longer than needed and that means neither party is going to have their financial needs met timely or have a resolution needed on their personal timeline Litigation also requires court appearances The court sets these court dates with no regard to the par-ticipantrsquos obligations So court dates can cost you time away from work Further the caseload of a busy county like Mecklenburg means that more cases are scheduled that the Court has time for on the given date So your attorney might prepare for the case and if there is no time they have to refresh and prepare the next time it is scheduled This costs the parties more money in attorney fees

Another cost of litigation comes by way of enforcing the order that a Judge ultimately enters No court order is perfect and I have never met anyone who is 100 satisfied with the result People are simply more compli-ant with a solution they had a part in crafting There are far fewer problems with agreements or consent orders that are reached as a result of collaborative work as opposed to solutions imposed on them

There is a non-monetary cost to lit-igation too There is no more destruc-tive force on a family or relationships that contested litigation People suffer from stress Parties who are making decisions for the sole purpose of pro-ducing an outcome in court are not truly living their life Going through litiga-tion is like being held captive Nothing you do say spend or make belongs to

Leigh B SellersNC Board Certified Specialist in Family LawNC Certified Family Financial MediatorLicenced in North and South CarolinaKrusch and Sellers PATwo Fairview Road Ste 105 bull Charlotte NC 28210Phone 7045560707 bull Fax 7045537824

18 Connect And Grow With Women In Our Community

wwwfacebookcomazuredoorcreative

CHARLOTTErsquoS LARGEST EVENT FORhome improvement

August 22-24The Park Expo and Conference Center

Discount tickets online and register for a $500 shopping spree

8008490248 | A Southern Shows Inc Production

wwwSouthernIdealHomeShowcom

LANDSCAPE KITCHEN REMODEL

STYLEWErsquoVE DONETHE WORKFOR YOU

BATH

SHOP TOP CHEFS OUTDOORLIVING

fam

ily Make Summer Sizzle with Grilled

Kabobs -Fresh Flavorful Recipes

Featuring Onions

20 Connect And Grow With Women In Our Community

1 Chill onions at least 30 minutes before cutting and use a sharp knife to reduce tearing

2 Soak onions in ice water over-night to dampen their f lavor yet keep their crisp juicy texture

3 Cut onions can be refrigerated up to 7 days in sealed containers

Simple and satisfyingBefore you begin experiment-

ing with k abob combinations of your own try this deliciously simple recipe which melds chicken and shrimp with two colors of onion bell pepper and mango for a sweet and savory main dish

Remember to cut ingredients into uniform pieces and leave space between each piece to ensure your kabobs cook evenly and thoroughly Find additional recipes at wwwonions-usaorg

Kabobs are a simple way to enjoy many of your favorite fresh flavors in a single meal With their easy preparation and quick cooking time kabobs make a perfect weeknight meal when served over rice along with a crisp salad

The potential combinations of meat vegetables and fruit on a kabob are nearly endless Springsummer varieties of onions are espe-cially well-suited for kabobs Their flavor ranges from sweet and mild to slightly pungent Easily identifi-able by their tissue thin skin springsummer onions are higher in water content which gives them a tender crisp texture when grilled

Kitchen tipsFor the best results follow these tips

from the National Onion Association

21wwwwomenwithknowhowcom JULY 2014

Ingredients34 lb boneless skinless chicken breast (1-12rdquo to 2rdquo cubes) 18 medium shrimp shelled and deveined (12 to 34 lb)12 C olive oil12 C prepared mango chutney chopped if coarse)(12 C bottled teriyaki sauce2 Tbs balsamic vinegar

18 12rdquo long bamboometal skewers1 med yellow onion (12rdquo wedges)1 med red onion (12rdquo wedges)2 firm ripe mangos peeled pitted and cut into large cubes1large green bell pepper halved trimmed seeded and cubedNonstick cooking spray as neededGinger Mango Dipping Sauce (reci-pe follows)

Sweet rsquon Savory Teriyaki KabobsMakes 4 to 6 servings

22 Connect And Grow With Women In Our Community

Place chicken and shrimp in shallow glass pan or large re-sealable plastic bag For marinade combine oil chutney teriyaki sauce and vinegar in small bowl with lid Pour half of marinade mixture over chicken and shrimp Cover or seal and marinate in refrigerator at least 3 hours preferably overnight Cover and refrigerate remaining marinade for basting

If using bamboo skewers soak in water at least l hour before using

To prepare kabobs Drain and discard marinade from meat Thread chicken yellow and red onion mango green pepper and shrimp alternately onto skewers Be sure to keep enough room at one end of each skewer for a ldquohandlerdquo

Coat grill grate with nonstick cooking spray Place skewers over medium coals and grill for 12 to 15 minutes or until meat is done and vegetables are tender Brush often with reserved marinade and turn skewers until cooked through If needed use spatula to gently loosen skewers before turning as they may stick

Arrange skewers on a platter and serve with Ginger Mango Dipping Sauce

Ginger Mango Dipping Sauce bull Makes about 1 cup

l mango - halved pitted amp scooped out of skin (about 1 C)14 C froz orange juice concentrate2 tsp grated fresh ginger root (or 12 teaspoon ground ginger)

Combine ingredients in electric blender and puree until smooth

Alternate preparationsOmit shrimp and use 1 12 pounds boneless skinless chicken breast cutting into 36 cubes and using 2 per skewer Instead of grilling place kabobs in broiler pan coated with nonstick cooking spray and

broil 3 inches from heat about 10 to 15 minutes or until done basting and turning as needed

wwwwomenwithknowhowcom JULY 2014 23

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

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44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

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We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

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3419 Toringdon Way Suite 104 bull Charlotte NC 28277

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Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

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en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 2: Women With Know How July 2014 Issue

iMpact color cosmetics Shine Salon

1819 E 7th StCharlotte NC 28204

7043343211

iMpactcolorcosmeticscom

iMpact color cosmetics Shine Salon

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7043343211

iMpactcolorcosmeticscom

4 Connect And Grow With Women In Our Community

I hope you are all enjoying our beautiful summer weather

Be careful when you are outside by wearing plenty of sunscreen and drinks

lots of water

As many of you know I have been in the adverting industry for a long time and always try to educate small businesses on the best way to advertise whether they are a client of ours or not

I came across this small article and want to share it with you

An Advertising Pitfall to AvoidOne and Done Advertising Building awareness for your company takes time especially in a cluttered marketplace Frequency is your friend Running one ad will not drive sustained business results Effective advertising requires commitment and often the use of multiple media channels working together to amplify your message Whether monthly or weekly consider frequency as a core part of your advertising strategy

Please keep this in mind when yoursquore planning your marketing strategy and please contact me if I can be of assistance

Mimi

DMimi Zelman Publisher

Dear Readers

wwwwomenwithknowhowcom JULY 2014 5

10 Summer Party Essentials

22 Make Summer Fitness Fun

20

6

PublisherPresident Mimi L Zelman

mimiwomenwithknowhowcom

Creative DirectorRebecca Fairchild

wwwfacebookcomAzureDoorCreative

Contributing Writers Terri Bennett

Karen S Boardman EsqElyshia Brook

For more advertising information call Mimi at 704-491-1207

or email her atmimiwomenwithknowhowcom

Copyright copy 2014

Con

tent

s

On the cover

ClaudiaVargas

40 46

16

50

6 Connect And Grow With Women In Our Community

prof

essio

nal s

potli

ght

How did you get star ted in this business

Three years ago a former col-league and friend called and asked me two questions that I didnrsquot realize until later would have such a pro-found effect on my future First are you happy with the results of your current skincare And second where would you be today if you had part-nered with the doctors that created Proactivreg from the beginning

I had battled with acne for over three decades and nothing had ever

worked on my problematic skin No drugstore brand department store specialty retailer spa or dermatolo-gist had ever completely cleared my skin concerns It didnrsquot matter how much I spent or what they told me to do nothing seemed to really work I became even more frustrated with my skin as my 40+ year-old was experienc-ing the double whammy of acne and the dreaded signs of aging (lines wrin-kles larger pores sun damage and dullness) I truly felt like I was doomed and it seemed all down hill from here

HollyBy Mimi Zelman

Schoolmeester

wwwwomenwithknowhowcom JULY 2014 7

Yet it was the second more busi-ness-minded question that intrigued me the most I have always had an entrepreneurial spirit so I quickly recognized the unique opportunity that she was describing with this new venture that the doctors were offering to independent business owners So I jumped in with both feet and didnrsquot look back

What is your background-what w e r e y o u d o i n g b e f o r e t h i s business

I had a very successful profes-sion level in sales marketing and brand management for the majority of my career across several diverse industries

What is a good early story about your business

I had a friend who had a lot of exposure to the sun and environ-ment over the years which left her with visible sun damage I didnrsquot know this at first because we had not seen each other in several years since we now lived across the country for each other Yet after taking her through a quick online tool devel-oped by Dr Katie Rodan and Dr Kathy Fields they experts recom-mended the REVERSE regimen for her daily skincare routine through t h i s o n l i n e t o o l H e r R E V E R S E regimen cleans the slate and helps to erase the appearance of prema-ture aging including brown spots

dullness and discoloration I encour-age ever y new customer to take a before picture so they can use the pictures as their baseline going forward It rsquos like with weight gain and loss you donrsquot notice the day-to-day until you look back at pic-tures and you say Oh my goodness I want everyone to compare at 30-60-90-180 and 360 days of using the Rodan + Fields products While we were on the phone catching up she placed her online order In less then a month she had friends comple-menting and noticing an improve-ment in her complexion She was so astonished and delighted with the change in her skin she called me through elated tears thanking me She expressed in her forty years on the planet no one had ever compli-mented her on her skin She became part of my team as an independent consultant on our second phone call in years I remember her saying all she had to do is wash her face and her face would recommend the products for her I love that my busi-ness is truly about changing skin and changing lives as she has been evident of that accomplishment from the beginning

What is unusual or unique about y o u r b u s i n e s s i n c o m p a r i s o n to your competitors or s imilar businesses

First of all everyone has skin and we are all aging all of the time So

Schoolmeester

8 Connect And Grow With Women In Our Community

it appears that my entire demo-graphic is anyone over the age of 18 with skin That is a lot of oppor-tunity I donrsquot have any friends that arenrsquot concerned with how they are going to look in 5 years from now Treatment products are consumable used twice daily it creates resid-ual income Second my business works because the products work I t rsquos that simple The products are award winning and they are clinically proven to change skin Pretty power-ful statements however The Today Show Ellen DeGeneres Oprah and I think the most jaded people on the planet (magazine beauty editors) all agree Rodan + Fields has millions of free PR media impressions every year This allows me to utilize Dr Rodan and Dr Fields media coverage without having to pay for any adver-tising or marketing Third there is no other opportunity out there that allows you to ride on the coat tails of such an established global and debt-free brand Next this business allows me to conduct business any-where anytime as everything it rsquos all managed online from customer sales to team training to consultant and customer support I simply talk to people the same thing each of us do everyday when you tell your friendsfamily about a great restau-rant or movie you love And most importantly I wanted a business I could trust and there is not really a company out there l ike Rodan

+ Fields because the doctors that created it also make the formulas and oversee the clinical trails They also take time to recognize inde-pendent consultants like me Their integrity is beyond reproach and they are considered the dermato-logical dream team not just in the US but also throughout the world That was really important to me and represented a unique opportunity that I couldnrsquot pass up

Is there a customer experience you are most proud of

A new customer asked me to get rid of her ldquowaddlerdquo Your what I asked I was embarrassed that I didnrsquot have any idea what she was talking about Through our conversation I realized she was describing her turkey neck She had been contemplating surgery for the past decade so she had set the bar high Through our online tool the doctors recommended the REDEFINE regimen with the AMP MD for a firmer more youthful appear-ance The AMP MD Micro-Exfoliating Roller utilizes micro-exfoliation to improve the tone and texture of the complexion as skin responds to the contact of the micro-nee -dle tips When used nightly with the REDEFINE Regimen and Night Renewing Serum the result is firmer younger-looking skin I am happy to report that after twelve months of using the REDEFINE AMP it Up Special she is still surgery free even

want it to be so Most things in life take energy time and effort People get impatient in this industry Many people quit within two years This channel takes three to five years to start to reach your potential so you have to give it the patience and commitment There are not many opportunities where you can con-dense a 30-50 year career into 3-5 years while working part-time hours

Wh at wo u l d yo u m o s t l i ke t h e reader to know about your journey in business

I f i r s t b e c a m e a c o n s u l t a n t because I was motivated by money My focus has now shifted to helping other people create opportunities that can change their l i fe and in doing so I rsquove personally become more successful I f making a dif-ference inspires you or someone that you k now then you should look at my Rodan + Fields business oppor tunity from great look ing skin delivered through a scientifi-cally validated and award winning product lines to earning supple-mental income to spending more time with your family to being more secure in your future Rodan + Fields represents the opportunity for life changing results and Irsquom evidence of that

Holly SchoolmeesterPhone 704-936-6602Email hollyschoolmeestergmailcom

9wwwwomenwithknowhowcom JULY 2014

and is very happy with the prog-ress of her smoother firmer and less noticeable ldquowaddlerdquo

Do you do any charity or non profit work

W h e n p e o p l e f e e l g o o d about the way they look the benef i ts of greater se l f - es-teem can really make a differ-ence in their lives But we also know that for people whose very existence is at risk needs are much more fundamental and inordinately more critical than treating ever yday sk in concerns That rsquos why Rodan + Fields created the Rodan + Fields Prescription for Change (PFC) Foundation which seeks to create opportunities to help more people find the support they urgently need I donate my personal resources to help aid this essential cause This past quar ter our corporate team recognized me as one of the generous supporters of the PFC Foundation

What are some of your greatest challenges in your business

Most people want imme -diate gratif ication and that goes for new business ventures as well There are not a lot of is get-r ich-quick oppor tuni-ties that are either legitimate or sustainable yet people still

WomenrsquosEquality DayCelebrating Womenrsquos

Right to VoteAmendment 19(Ratified August 18 1920)

The right of citizens of the United States to vote shall not be denied or abridged by the United

States or by any State on account of sexCongress shall have the power to enforce this

article by appropriate legislationPlease join The League of Women Voters-CharlotteMecklenburg to commemorate and celebrate the passage of the 19th Amendment

WHEN Tuesday August 26 2014 615mdash800 pmWHERE Midwood International ampCultural Center 1817 Central AveWHAT Wine Heavy Hors drsquooeuvres amp a 1-Act Suffrage Play A Very New WomanWHO Guest Speaker Kay McSpadden Noted Columnist Author and Teacher

A donation of $10 is suggested to defray costsWebsite wwwgoleaguegoorg bull 704-556-4600

11wwwwomenwithknowhowcom JULY 2014

7930-D REA RD 28277 (CORNER OF REA RD amp BALLANTYNE COMMONS PKWY)

STONECREST AT PIPER GLEN 7047529787

Not valid with other offers or prior purchases Other services and products may apply

A B O U T I Q U E V E T A T A F F O R D A B L E P R I C E S

12 Connect And Grow With Women In Our Community

eryone to enjoy The Sea Salt Waffle Cut chips are sturdy enough for dip-ping into creamy dips while keeping the Cape Cod crunch Or serve the Origi-nal chips which pair perfectly with any burg-er or hot dog making Cape Cod ldquoa grillrsquos best friendrdquo For more delicious ideas visit wwwcape-codchipscom

W ith the sun shining flowers blooming and warm weather here again itrsquos the perfect

time to gather your friends and family around the backyard for a summer grill-out Preparation serves as the foundation for any successful event To make sure your backyard bash will be one your guests will remember for years to come consider the fol-lowing summer party essentials

A crunchy BBQ companion For all of those backyard barbeques this summer Cape Cod known for ridiculously good kettle-cooked potato chips offers a variety for ev-

fam

ily SUMMERPARTY

Essentials

SUMMERPARTY

Essentials

wwwwomenwithknowhowcom JULY 2014 13

Cool down with a frozen treatGive your guests a reprieve from t h e h e a t w i t h a f l avo r f u l frozen treat

B o m b P o p s a beloved ice cream truck classic are delightful out-door-friendly and sure to please kids and adults alike While the six-finned original red white and blue treat is an all-Amer-ican favorite you can also add a blast of flavor to your gathering with the Sour Wower Bomb Pop This refreshing treat has serious sourness featur-ing flavors of grape green apple and blue raspberry For more flavors visit wwwbombpopcom

Goodness from the grill Nothing is more American than a

grilled juicy hot dog and just in time for summer Ball Park Brand has launched a new pre-mium hot dog mdash Parkrsquos Finest Frankfurters Packed with big bold flavors and seasonings you can actually see Parkrsquos Finest are made with 100 beef contain no artificial preservatives and have no nitrates or nitrites add-ed making it the perfect addition to any summer grilling menu Learn more about Parkrsquos Finest at wwwBallParkBrandcom

14 Connect And Grow With Women In Our Community

A simple trash solution Waste can pile up fast when yoursquore having fun Trash-Ease is the conve-nient portable reusable and prac-tical way to have a trash bag handy whether yoursquore indoors or outdoors Hang a Trash-Ease on your picnic table kitchen counter craft table

work bench or anywhere you need to collect trash Perfect for any tailgate get-together this Ameri-can-made product also comes in a canopy version which easily attach-es to a canopy leg Plus it requires no tools For more information visit wwwtrasheasecom

Fill up water balloons for the kids to engage in a friendly toss game

Place fresh-cut garden flowers in canning jars for a down-home centerpiece

Let the kids play flying disc golf with a few discs and a laundry bas-ket as the goal

String lights through trees shrubs or along fencing for ambiance

Dress up serving tables with mis-matched floral bed sheets

Have sidewalk chalk on hand for kids to play hopscotch

Use terra cotta pots as caddies for forks spoons and knives

wwwwomenwithknowhowcom JULY 2014 15

Do more with hands-free diningWhether yoursquore eating greeting friends or giving out high-fives summer gatherings offer many activities to keep hands busy Keep the fun going with the Super Tailgate Plate a patent-pending recyclable and reusable dining accessory that allows individuals to hold their food and beverage in one hand while leaving their other hand free Manufactured by ProAm 1 Sports Products a com-pany with products that target the lifestyle markets of tailgating homegating grilling camping and outdoor enthusiasts For more information visit wwwSuperTail-gatePlatecom

Add Some Extra Summer FunFrom colorful easy-to-create dec-orations to entertainment for the kids here are some ideas to make your summer get-together extra special for guests

Have your kids make signs so guests can easily locate the party

Fill an old galvanized bucket with ice to keep drinks nice and cool

Hollow out a wa-termelon and fill it with cut fruit for a fun snack

16 Connect And Grow With Women In Our Community

process by which attorneys collect doc-umentation and information to estab-lish their case In Collaborative Law attorneys and parties engage in an open exchange of ideas and informa-tion needed to resolve the matters

In a collaborative divorce hus-bands and wives meet together with their attorneys to collectively discuss issues of dispute with a goal of problem solving To foster open disclosure and communication and to avoid threats of litigation both spouses are required to sign an agreement stating their inten-tion to resolve all matters without going to trial

If either spouse decides to take his or her case to court each of the two attor-neys must withdraw from further repre-sentation of the parties As a result the threat of trial is minimized and parties are dedicated to resolving disputes through mutual agreement

So how does this save money The most expensive part of litigation is the cost of preparing specialized doc-uments that must conform to a set of procedural and evidentiary rules The formal documents take time and in the legal world time is money

In litigation there are also certain time lines set by law that will control the speed of certain steps of the process

A collaborative law divorce is a relatively unknown process that has gained significant popularity in many states across the country Collaborative divorce attorneys are trained in the collaborative process and must main-tain proficiency by periodic trainings The approach is not the same as a tra-ditional adversarial proceeding

For as long as divorce has existed many people have felt that the process of divorce is destructive and ill-suited for people who must remain in contact with one another to raise children or who have a very complicated situation that does not translate well into the framework of a courtroom For people wishing to seek a less hostile divorce or deal with sensitive issues the col-laborative process may be the answer

In a collaborative divorce the husband and wife each have their own collaborative law attorney to ensure each side is represented and knowl-edgeable about the legal aspects of the issues But unlike a traditional divorce that involves court filings which take extreme positions and list grievances a collaborative divorce works by direct and open communi-cation between husbands and wives Further in a court proceeding there is a very cumbersome and expensive

By Leigh Sellers

fam

ily la

w What is aCollaborative Divorce ampHow Can it Save Me Money

you alone anymore Nothing is private Nothing is above disclosure

Divorce and separation is painful and stressful enough without choos-ing the most destructive legal process available

For more information visit the Collaborative Divorce website meck-lenburgcollaborativeorg

To see if Collaborative Divorce is right for you contact a trained collaborative lawyer and discuss your situation(people at barbeque) Photo courtesy of Getty Images

wwwwomenwithknowhowcom JULY 2014 17

YOU CAN SURVIVE

DIVORCELicensed in NC amp SC

bull Complex Family Law Litigation

bull Certified Financial Mediator

bull Certified Superior Court Mediator

bull Certified Specialist in Family Law

Avoid Costly Legal Bills thru MediationThere can be a significant cost savings for both parties when they decideto mediate rather than litigate a case We are committed to saving youmoney that can be much better spent towards a personrsquos or familyrsquos future

704-556-0707 bull kruschlawcom(located in the heart of Southpark)

Two Fairview Center6230 Fairview Road Suite 105

Charlotte North Carolina 28210

These timelines can drag the process out much longer than needed and that means neither party is going to have their financial needs met timely or have a resolution needed on their personal timeline Litigation also requires court appearances The court sets these court dates with no regard to the par-ticipantrsquos obligations So court dates can cost you time away from work Further the caseload of a busy county like Mecklenburg means that more cases are scheduled that the Court has time for on the given date So your attorney might prepare for the case and if there is no time they have to refresh and prepare the next time it is scheduled This costs the parties more money in attorney fees

Another cost of litigation comes by way of enforcing the order that a Judge ultimately enters No court order is perfect and I have never met anyone who is 100 satisfied with the result People are simply more compli-ant with a solution they had a part in crafting There are far fewer problems with agreements or consent orders that are reached as a result of collaborative work as opposed to solutions imposed on them

There is a non-monetary cost to lit-igation too There is no more destruc-tive force on a family or relationships that contested litigation People suffer from stress Parties who are making decisions for the sole purpose of pro-ducing an outcome in court are not truly living their life Going through litiga-tion is like being held captive Nothing you do say spend or make belongs to

Leigh B SellersNC Board Certified Specialist in Family LawNC Certified Family Financial MediatorLicenced in North and South CarolinaKrusch and Sellers PATwo Fairview Road Ste 105 bull Charlotte NC 28210Phone 7045560707 bull Fax 7045537824

18 Connect And Grow With Women In Our Community

wwwfacebookcomazuredoorcreative

CHARLOTTErsquoS LARGEST EVENT FORhome improvement

August 22-24The Park Expo and Conference Center

Discount tickets online and register for a $500 shopping spree

8008490248 | A Southern Shows Inc Production

wwwSouthernIdealHomeShowcom

LANDSCAPE KITCHEN REMODEL

STYLEWErsquoVE DONETHE WORKFOR YOU

BATH

SHOP TOP CHEFS OUTDOORLIVING

fam

ily Make Summer Sizzle with Grilled

Kabobs -Fresh Flavorful Recipes

Featuring Onions

20 Connect And Grow With Women In Our Community

1 Chill onions at least 30 minutes before cutting and use a sharp knife to reduce tearing

2 Soak onions in ice water over-night to dampen their f lavor yet keep their crisp juicy texture

3 Cut onions can be refrigerated up to 7 days in sealed containers

Simple and satisfyingBefore you begin experiment-

ing with k abob combinations of your own try this deliciously simple recipe which melds chicken and shrimp with two colors of onion bell pepper and mango for a sweet and savory main dish

Remember to cut ingredients into uniform pieces and leave space between each piece to ensure your kabobs cook evenly and thoroughly Find additional recipes at wwwonions-usaorg

Kabobs are a simple way to enjoy many of your favorite fresh flavors in a single meal With their easy preparation and quick cooking time kabobs make a perfect weeknight meal when served over rice along with a crisp salad

The potential combinations of meat vegetables and fruit on a kabob are nearly endless Springsummer varieties of onions are espe-cially well-suited for kabobs Their flavor ranges from sweet and mild to slightly pungent Easily identifi-able by their tissue thin skin springsummer onions are higher in water content which gives them a tender crisp texture when grilled

Kitchen tipsFor the best results follow these tips

from the National Onion Association

21wwwwomenwithknowhowcom JULY 2014

Ingredients34 lb boneless skinless chicken breast (1-12rdquo to 2rdquo cubes) 18 medium shrimp shelled and deveined (12 to 34 lb)12 C olive oil12 C prepared mango chutney chopped if coarse)(12 C bottled teriyaki sauce2 Tbs balsamic vinegar

18 12rdquo long bamboometal skewers1 med yellow onion (12rdquo wedges)1 med red onion (12rdquo wedges)2 firm ripe mangos peeled pitted and cut into large cubes1large green bell pepper halved trimmed seeded and cubedNonstick cooking spray as neededGinger Mango Dipping Sauce (reci-pe follows)

Sweet rsquon Savory Teriyaki KabobsMakes 4 to 6 servings

22 Connect And Grow With Women In Our Community

Place chicken and shrimp in shallow glass pan or large re-sealable plastic bag For marinade combine oil chutney teriyaki sauce and vinegar in small bowl with lid Pour half of marinade mixture over chicken and shrimp Cover or seal and marinate in refrigerator at least 3 hours preferably overnight Cover and refrigerate remaining marinade for basting

If using bamboo skewers soak in water at least l hour before using

To prepare kabobs Drain and discard marinade from meat Thread chicken yellow and red onion mango green pepper and shrimp alternately onto skewers Be sure to keep enough room at one end of each skewer for a ldquohandlerdquo

Coat grill grate with nonstick cooking spray Place skewers over medium coals and grill for 12 to 15 minutes or until meat is done and vegetables are tender Brush often with reserved marinade and turn skewers until cooked through If needed use spatula to gently loosen skewers before turning as they may stick

Arrange skewers on a platter and serve with Ginger Mango Dipping Sauce

Ginger Mango Dipping Sauce bull Makes about 1 cup

l mango - halved pitted amp scooped out of skin (about 1 C)14 C froz orange juice concentrate2 tsp grated fresh ginger root (or 12 teaspoon ground ginger)

Combine ingredients in electric blender and puree until smooth

Alternate preparationsOmit shrimp and use 1 12 pounds boneless skinless chicken breast cutting into 36 cubes and using 2 per skewer Instead of grilling place kabobs in broiler pan coated with nonstick cooking spray and

broil 3 inches from heat about 10 to 15 minutes or until done basting and turning as needed

wwwwomenwithknowhowcom JULY 2014 23

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

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44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

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We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

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Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

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wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 3: Women With Know How July 2014 Issue

iMpact color cosmetics Shine Salon

1819 E 7th StCharlotte NC 28204

7043343211

iMpactcolorcosmeticscom

4 Connect And Grow With Women In Our Community

I hope you are all enjoying our beautiful summer weather

Be careful when you are outside by wearing plenty of sunscreen and drinks

lots of water

As many of you know I have been in the adverting industry for a long time and always try to educate small businesses on the best way to advertise whether they are a client of ours or not

I came across this small article and want to share it with you

An Advertising Pitfall to AvoidOne and Done Advertising Building awareness for your company takes time especially in a cluttered marketplace Frequency is your friend Running one ad will not drive sustained business results Effective advertising requires commitment and often the use of multiple media channels working together to amplify your message Whether monthly or weekly consider frequency as a core part of your advertising strategy

Please keep this in mind when yoursquore planning your marketing strategy and please contact me if I can be of assistance

Mimi

DMimi Zelman Publisher

Dear Readers

wwwwomenwithknowhowcom JULY 2014 5

10 Summer Party Essentials

22 Make Summer Fitness Fun

20

6

PublisherPresident Mimi L Zelman

mimiwomenwithknowhowcom

Creative DirectorRebecca Fairchild

wwwfacebookcomAzureDoorCreative

Contributing Writers Terri Bennett

Karen S Boardman EsqElyshia Brook

For more advertising information call Mimi at 704-491-1207

or email her atmimiwomenwithknowhowcom

Copyright copy 2014

Con

tent

s

On the cover

ClaudiaVargas

40 46

16

50

6 Connect And Grow With Women In Our Community

prof

essio

nal s

potli

ght

How did you get star ted in this business

Three years ago a former col-league and friend called and asked me two questions that I didnrsquot realize until later would have such a pro-found effect on my future First are you happy with the results of your current skincare And second where would you be today if you had part-nered with the doctors that created Proactivreg from the beginning

I had battled with acne for over three decades and nothing had ever

worked on my problematic skin No drugstore brand department store specialty retailer spa or dermatolo-gist had ever completely cleared my skin concerns It didnrsquot matter how much I spent or what they told me to do nothing seemed to really work I became even more frustrated with my skin as my 40+ year-old was experienc-ing the double whammy of acne and the dreaded signs of aging (lines wrin-kles larger pores sun damage and dullness) I truly felt like I was doomed and it seemed all down hill from here

HollyBy Mimi Zelman

Schoolmeester

wwwwomenwithknowhowcom JULY 2014 7

Yet it was the second more busi-ness-minded question that intrigued me the most I have always had an entrepreneurial spirit so I quickly recognized the unique opportunity that she was describing with this new venture that the doctors were offering to independent business owners So I jumped in with both feet and didnrsquot look back

What is your background-what w e r e y o u d o i n g b e f o r e t h i s business

I had a very successful profes-sion level in sales marketing and brand management for the majority of my career across several diverse industries

What is a good early story about your business

I had a friend who had a lot of exposure to the sun and environ-ment over the years which left her with visible sun damage I didnrsquot know this at first because we had not seen each other in several years since we now lived across the country for each other Yet after taking her through a quick online tool devel-oped by Dr Katie Rodan and Dr Kathy Fields they experts recom-mended the REVERSE regimen for her daily skincare routine through t h i s o n l i n e t o o l H e r R E V E R S E regimen cleans the slate and helps to erase the appearance of prema-ture aging including brown spots

dullness and discoloration I encour-age ever y new customer to take a before picture so they can use the pictures as their baseline going forward It rsquos like with weight gain and loss you donrsquot notice the day-to-day until you look back at pic-tures and you say Oh my goodness I want everyone to compare at 30-60-90-180 and 360 days of using the Rodan + Fields products While we were on the phone catching up she placed her online order In less then a month she had friends comple-menting and noticing an improve-ment in her complexion She was so astonished and delighted with the change in her skin she called me through elated tears thanking me She expressed in her forty years on the planet no one had ever compli-mented her on her skin She became part of my team as an independent consultant on our second phone call in years I remember her saying all she had to do is wash her face and her face would recommend the products for her I love that my busi-ness is truly about changing skin and changing lives as she has been evident of that accomplishment from the beginning

What is unusual or unique about y o u r b u s i n e s s i n c o m p a r i s o n to your competitors or s imilar businesses

First of all everyone has skin and we are all aging all of the time So

Schoolmeester

8 Connect And Grow With Women In Our Community

it appears that my entire demo-graphic is anyone over the age of 18 with skin That is a lot of oppor-tunity I donrsquot have any friends that arenrsquot concerned with how they are going to look in 5 years from now Treatment products are consumable used twice daily it creates resid-ual income Second my business works because the products work I t rsquos that simple The products are award winning and they are clinically proven to change skin Pretty power-ful statements however The Today Show Ellen DeGeneres Oprah and I think the most jaded people on the planet (magazine beauty editors) all agree Rodan + Fields has millions of free PR media impressions every year This allows me to utilize Dr Rodan and Dr Fields media coverage without having to pay for any adver-tising or marketing Third there is no other opportunity out there that allows you to ride on the coat tails of such an established global and debt-free brand Next this business allows me to conduct business any-where anytime as everything it rsquos all managed online from customer sales to team training to consultant and customer support I simply talk to people the same thing each of us do everyday when you tell your friendsfamily about a great restau-rant or movie you love And most importantly I wanted a business I could trust and there is not really a company out there l ike Rodan

+ Fields because the doctors that created it also make the formulas and oversee the clinical trails They also take time to recognize inde-pendent consultants like me Their integrity is beyond reproach and they are considered the dermato-logical dream team not just in the US but also throughout the world That was really important to me and represented a unique opportunity that I couldnrsquot pass up

Is there a customer experience you are most proud of

A new customer asked me to get rid of her ldquowaddlerdquo Your what I asked I was embarrassed that I didnrsquot have any idea what she was talking about Through our conversation I realized she was describing her turkey neck She had been contemplating surgery for the past decade so she had set the bar high Through our online tool the doctors recommended the REDEFINE regimen with the AMP MD for a firmer more youthful appear-ance The AMP MD Micro-Exfoliating Roller utilizes micro-exfoliation to improve the tone and texture of the complexion as skin responds to the contact of the micro-nee -dle tips When used nightly with the REDEFINE Regimen and Night Renewing Serum the result is firmer younger-looking skin I am happy to report that after twelve months of using the REDEFINE AMP it Up Special she is still surgery free even

want it to be so Most things in life take energy time and effort People get impatient in this industry Many people quit within two years This channel takes three to five years to start to reach your potential so you have to give it the patience and commitment There are not many opportunities where you can con-dense a 30-50 year career into 3-5 years while working part-time hours

Wh at wo u l d yo u m o s t l i ke t h e reader to know about your journey in business

I f i r s t b e c a m e a c o n s u l t a n t because I was motivated by money My focus has now shifted to helping other people create opportunities that can change their l i fe and in doing so I rsquove personally become more successful I f making a dif-ference inspires you or someone that you k now then you should look at my Rodan + Fields business oppor tunity from great look ing skin delivered through a scientifi-cally validated and award winning product lines to earning supple-mental income to spending more time with your family to being more secure in your future Rodan + Fields represents the opportunity for life changing results and Irsquom evidence of that

Holly SchoolmeesterPhone 704-936-6602Email hollyschoolmeestergmailcom

9wwwwomenwithknowhowcom JULY 2014

and is very happy with the prog-ress of her smoother firmer and less noticeable ldquowaddlerdquo

Do you do any charity or non profit work

W h e n p e o p l e f e e l g o o d about the way they look the benef i ts of greater se l f - es-teem can really make a differ-ence in their lives But we also know that for people whose very existence is at risk needs are much more fundamental and inordinately more critical than treating ever yday sk in concerns That rsquos why Rodan + Fields created the Rodan + Fields Prescription for Change (PFC) Foundation which seeks to create opportunities to help more people find the support they urgently need I donate my personal resources to help aid this essential cause This past quar ter our corporate team recognized me as one of the generous supporters of the PFC Foundation

What are some of your greatest challenges in your business

Most people want imme -diate gratif ication and that goes for new business ventures as well There are not a lot of is get-r ich-quick oppor tuni-ties that are either legitimate or sustainable yet people still

WomenrsquosEquality DayCelebrating Womenrsquos

Right to VoteAmendment 19(Ratified August 18 1920)

The right of citizens of the United States to vote shall not be denied or abridged by the United

States or by any State on account of sexCongress shall have the power to enforce this

article by appropriate legislationPlease join The League of Women Voters-CharlotteMecklenburg to commemorate and celebrate the passage of the 19th Amendment

WHEN Tuesday August 26 2014 615mdash800 pmWHERE Midwood International ampCultural Center 1817 Central AveWHAT Wine Heavy Hors drsquooeuvres amp a 1-Act Suffrage Play A Very New WomanWHO Guest Speaker Kay McSpadden Noted Columnist Author and Teacher

A donation of $10 is suggested to defray costsWebsite wwwgoleaguegoorg bull 704-556-4600

11wwwwomenwithknowhowcom JULY 2014

7930-D REA RD 28277 (CORNER OF REA RD amp BALLANTYNE COMMONS PKWY)

STONECREST AT PIPER GLEN 7047529787

Not valid with other offers or prior purchases Other services and products may apply

A B O U T I Q U E V E T A T A F F O R D A B L E P R I C E S

12 Connect And Grow With Women In Our Community

eryone to enjoy The Sea Salt Waffle Cut chips are sturdy enough for dip-ping into creamy dips while keeping the Cape Cod crunch Or serve the Origi-nal chips which pair perfectly with any burg-er or hot dog making Cape Cod ldquoa grillrsquos best friendrdquo For more delicious ideas visit wwwcape-codchipscom

W ith the sun shining flowers blooming and warm weather here again itrsquos the perfect

time to gather your friends and family around the backyard for a summer grill-out Preparation serves as the foundation for any successful event To make sure your backyard bash will be one your guests will remember for years to come consider the fol-lowing summer party essentials

A crunchy BBQ companion For all of those backyard barbeques this summer Cape Cod known for ridiculously good kettle-cooked potato chips offers a variety for ev-

fam

ily SUMMERPARTY

Essentials

SUMMERPARTY

Essentials

wwwwomenwithknowhowcom JULY 2014 13

Cool down with a frozen treatGive your guests a reprieve from t h e h e a t w i t h a f l avo r f u l frozen treat

B o m b P o p s a beloved ice cream truck classic are delightful out-door-friendly and sure to please kids and adults alike While the six-finned original red white and blue treat is an all-Amer-ican favorite you can also add a blast of flavor to your gathering with the Sour Wower Bomb Pop This refreshing treat has serious sourness featur-ing flavors of grape green apple and blue raspberry For more flavors visit wwwbombpopcom

Goodness from the grill Nothing is more American than a

grilled juicy hot dog and just in time for summer Ball Park Brand has launched a new pre-mium hot dog mdash Parkrsquos Finest Frankfurters Packed with big bold flavors and seasonings you can actually see Parkrsquos Finest are made with 100 beef contain no artificial preservatives and have no nitrates or nitrites add-ed making it the perfect addition to any summer grilling menu Learn more about Parkrsquos Finest at wwwBallParkBrandcom

14 Connect And Grow With Women In Our Community

A simple trash solution Waste can pile up fast when yoursquore having fun Trash-Ease is the conve-nient portable reusable and prac-tical way to have a trash bag handy whether yoursquore indoors or outdoors Hang a Trash-Ease on your picnic table kitchen counter craft table

work bench or anywhere you need to collect trash Perfect for any tailgate get-together this Ameri-can-made product also comes in a canopy version which easily attach-es to a canopy leg Plus it requires no tools For more information visit wwwtrasheasecom

Fill up water balloons for the kids to engage in a friendly toss game

Place fresh-cut garden flowers in canning jars for a down-home centerpiece

Let the kids play flying disc golf with a few discs and a laundry bas-ket as the goal

String lights through trees shrubs or along fencing for ambiance

Dress up serving tables with mis-matched floral bed sheets

Have sidewalk chalk on hand for kids to play hopscotch

Use terra cotta pots as caddies for forks spoons and knives

wwwwomenwithknowhowcom JULY 2014 15

Do more with hands-free diningWhether yoursquore eating greeting friends or giving out high-fives summer gatherings offer many activities to keep hands busy Keep the fun going with the Super Tailgate Plate a patent-pending recyclable and reusable dining accessory that allows individuals to hold their food and beverage in one hand while leaving their other hand free Manufactured by ProAm 1 Sports Products a com-pany with products that target the lifestyle markets of tailgating homegating grilling camping and outdoor enthusiasts For more information visit wwwSuperTail-gatePlatecom

Add Some Extra Summer FunFrom colorful easy-to-create dec-orations to entertainment for the kids here are some ideas to make your summer get-together extra special for guests

Have your kids make signs so guests can easily locate the party

Fill an old galvanized bucket with ice to keep drinks nice and cool

Hollow out a wa-termelon and fill it with cut fruit for a fun snack

16 Connect And Grow With Women In Our Community

process by which attorneys collect doc-umentation and information to estab-lish their case In Collaborative Law attorneys and parties engage in an open exchange of ideas and informa-tion needed to resolve the matters

In a collaborative divorce hus-bands and wives meet together with their attorneys to collectively discuss issues of dispute with a goal of problem solving To foster open disclosure and communication and to avoid threats of litigation both spouses are required to sign an agreement stating their inten-tion to resolve all matters without going to trial

If either spouse decides to take his or her case to court each of the two attor-neys must withdraw from further repre-sentation of the parties As a result the threat of trial is minimized and parties are dedicated to resolving disputes through mutual agreement

So how does this save money The most expensive part of litigation is the cost of preparing specialized doc-uments that must conform to a set of procedural and evidentiary rules The formal documents take time and in the legal world time is money

In litigation there are also certain time lines set by law that will control the speed of certain steps of the process

A collaborative law divorce is a relatively unknown process that has gained significant popularity in many states across the country Collaborative divorce attorneys are trained in the collaborative process and must main-tain proficiency by periodic trainings The approach is not the same as a tra-ditional adversarial proceeding

For as long as divorce has existed many people have felt that the process of divorce is destructive and ill-suited for people who must remain in contact with one another to raise children or who have a very complicated situation that does not translate well into the framework of a courtroom For people wishing to seek a less hostile divorce or deal with sensitive issues the col-laborative process may be the answer

In a collaborative divorce the husband and wife each have their own collaborative law attorney to ensure each side is represented and knowl-edgeable about the legal aspects of the issues But unlike a traditional divorce that involves court filings which take extreme positions and list grievances a collaborative divorce works by direct and open communi-cation between husbands and wives Further in a court proceeding there is a very cumbersome and expensive

By Leigh Sellers

fam

ily la

w What is aCollaborative Divorce ampHow Can it Save Me Money

you alone anymore Nothing is private Nothing is above disclosure

Divorce and separation is painful and stressful enough without choos-ing the most destructive legal process available

For more information visit the Collaborative Divorce website meck-lenburgcollaborativeorg

To see if Collaborative Divorce is right for you contact a trained collaborative lawyer and discuss your situation(people at barbeque) Photo courtesy of Getty Images

wwwwomenwithknowhowcom JULY 2014 17

YOU CAN SURVIVE

DIVORCELicensed in NC amp SC

bull Complex Family Law Litigation

bull Certified Financial Mediator

bull Certified Superior Court Mediator

bull Certified Specialist in Family Law

Avoid Costly Legal Bills thru MediationThere can be a significant cost savings for both parties when they decideto mediate rather than litigate a case We are committed to saving youmoney that can be much better spent towards a personrsquos or familyrsquos future

704-556-0707 bull kruschlawcom(located in the heart of Southpark)

Two Fairview Center6230 Fairview Road Suite 105

Charlotte North Carolina 28210

These timelines can drag the process out much longer than needed and that means neither party is going to have their financial needs met timely or have a resolution needed on their personal timeline Litigation also requires court appearances The court sets these court dates with no regard to the par-ticipantrsquos obligations So court dates can cost you time away from work Further the caseload of a busy county like Mecklenburg means that more cases are scheduled that the Court has time for on the given date So your attorney might prepare for the case and if there is no time they have to refresh and prepare the next time it is scheduled This costs the parties more money in attorney fees

Another cost of litigation comes by way of enforcing the order that a Judge ultimately enters No court order is perfect and I have never met anyone who is 100 satisfied with the result People are simply more compli-ant with a solution they had a part in crafting There are far fewer problems with agreements or consent orders that are reached as a result of collaborative work as opposed to solutions imposed on them

There is a non-monetary cost to lit-igation too There is no more destruc-tive force on a family or relationships that contested litigation People suffer from stress Parties who are making decisions for the sole purpose of pro-ducing an outcome in court are not truly living their life Going through litiga-tion is like being held captive Nothing you do say spend or make belongs to

Leigh B SellersNC Board Certified Specialist in Family LawNC Certified Family Financial MediatorLicenced in North and South CarolinaKrusch and Sellers PATwo Fairview Road Ste 105 bull Charlotte NC 28210Phone 7045560707 bull Fax 7045537824

18 Connect And Grow With Women In Our Community

wwwfacebookcomazuredoorcreative

CHARLOTTErsquoS LARGEST EVENT FORhome improvement

August 22-24The Park Expo and Conference Center

Discount tickets online and register for a $500 shopping spree

8008490248 | A Southern Shows Inc Production

wwwSouthernIdealHomeShowcom

LANDSCAPE KITCHEN REMODEL

STYLEWErsquoVE DONETHE WORKFOR YOU

BATH

SHOP TOP CHEFS OUTDOORLIVING

fam

ily Make Summer Sizzle with Grilled

Kabobs -Fresh Flavorful Recipes

Featuring Onions

20 Connect And Grow With Women In Our Community

1 Chill onions at least 30 minutes before cutting and use a sharp knife to reduce tearing

2 Soak onions in ice water over-night to dampen their f lavor yet keep their crisp juicy texture

3 Cut onions can be refrigerated up to 7 days in sealed containers

Simple and satisfyingBefore you begin experiment-

ing with k abob combinations of your own try this deliciously simple recipe which melds chicken and shrimp with two colors of onion bell pepper and mango for a sweet and savory main dish

Remember to cut ingredients into uniform pieces and leave space between each piece to ensure your kabobs cook evenly and thoroughly Find additional recipes at wwwonions-usaorg

Kabobs are a simple way to enjoy many of your favorite fresh flavors in a single meal With their easy preparation and quick cooking time kabobs make a perfect weeknight meal when served over rice along with a crisp salad

The potential combinations of meat vegetables and fruit on a kabob are nearly endless Springsummer varieties of onions are espe-cially well-suited for kabobs Their flavor ranges from sweet and mild to slightly pungent Easily identifi-able by their tissue thin skin springsummer onions are higher in water content which gives them a tender crisp texture when grilled

Kitchen tipsFor the best results follow these tips

from the National Onion Association

21wwwwomenwithknowhowcom JULY 2014

Ingredients34 lb boneless skinless chicken breast (1-12rdquo to 2rdquo cubes) 18 medium shrimp shelled and deveined (12 to 34 lb)12 C olive oil12 C prepared mango chutney chopped if coarse)(12 C bottled teriyaki sauce2 Tbs balsamic vinegar

18 12rdquo long bamboometal skewers1 med yellow onion (12rdquo wedges)1 med red onion (12rdquo wedges)2 firm ripe mangos peeled pitted and cut into large cubes1large green bell pepper halved trimmed seeded and cubedNonstick cooking spray as neededGinger Mango Dipping Sauce (reci-pe follows)

Sweet rsquon Savory Teriyaki KabobsMakes 4 to 6 servings

22 Connect And Grow With Women In Our Community

Place chicken and shrimp in shallow glass pan or large re-sealable plastic bag For marinade combine oil chutney teriyaki sauce and vinegar in small bowl with lid Pour half of marinade mixture over chicken and shrimp Cover or seal and marinate in refrigerator at least 3 hours preferably overnight Cover and refrigerate remaining marinade for basting

If using bamboo skewers soak in water at least l hour before using

To prepare kabobs Drain and discard marinade from meat Thread chicken yellow and red onion mango green pepper and shrimp alternately onto skewers Be sure to keep enough room at one end of each skewer for a ldquohandlerdquo

Coat grill grate with nonstick cooking spray Place skewers over medium coals and grill for 12 to 15 minutes or until meat is done and vegetables are tender Brush often with reserved marinade and turn skewers until cooked through If needed use spatula to gently loosen skewers before turning as they may stick

Arrange skewers on a platter and serve with Ginger Mango Dipping Sauce

Ginger Mango Dipping Sauce bull Makes about 1 cup

l mango - halved pitted amp scooped out of skin (about 1 C)14 C froz orange juice concentrate2 tsp grated fresh ginger root (or 12 teaspoon ground ginger)

Combine ingredients in electric blender and puree until smooth

Alternate preparationsOmit shrimp and use 1 12 pounds boneless skinless chicken breast cutting into 36 cubes and using 2 per skewer Instead of grilling place kabobs in broiler pan coated with nonstick cooking spray and

broil 3 inches from heat about 10 to 15 minutes or until done basting and turning as needed

wwwwomenwithknowhowcom JULY 2014 23

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

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Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

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Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

plans you can spend more time growing your business and less time worrying about obtaining quality photography We never

charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 4: Women With Know How July 2014 Issue

4 Connect And Grow With Women In Our Community

I hope you are all enjoying our beautiful summer weather

Be careful when you are outside by wearing plenty of sunscreen and drinks

lots of water

As many of you know I have been in the adverting industry for a long time and always try to educate small businesses on the best way to advertise whether they are a client of ours or not

I came across this small article and want to share it with you

An Advertising Pitfall to AvoidOne and Done Advertising Building awareness for your company takes time especially in a cluttered marketplace Frequency is your friend Running one ad will not drive sustained business results Effective advertising requires commitment and often the use of multiple media channels working together to amplify your message Whether monthly or weekly consider frequency as a core part of your advertising strategy

Please keep this in mind when yoursquore planning your marketing strategy and please contact me if I can be of assistance

Mimi

DMimi Zelman Publisher

Dear Readers

wwwwomenwithknowhowcom JULY 2014 5

10 Summer Party Essentials

22 Make Summer Fitness Fun

20

6

PublisherPresident Mimi L Zelman

mimiwomenwithknowhowcom

Creative DirectorRebecca Fairchild

wwwfacebookcomAzureDoorCreative

Contributing Writers Terri Bennett

Karen S Boardman EsqElyshia Brook

For more advertising information call Mimi at 704-491-1207

or email her atmimiwomenwithknowhowcom

Copyright copy 2014

Con

tent

s

On the cover

ClaudiaVargas

40 46

16

50

6 Connect And Grow With Women In Our Community

prof

essio

nal s

potli

ght

How did you get star ted in this business

Three years ago a former col-league and friend called and asked me two questions that I didnrsquot realize until later would have such a pro-found effect on my future First are you happy with the results of your current skincare And second where would you be today if you had part-nered with the doctors that created Proactivreg from the beginning

I had battled with acne for over three decades and nothing had ever

worked on my problematic skin No drugstore brand department store specialty retailer spa or dermatolo-gist had ever completely cleared my skin concerns It didnrsquot matter how much I spent or what they told me to do nothing seemed to really work I became even more frustrated with my skin as my 40+ year-old was experienc-ing the double whammy of acne and the dreaded signs of aging (lines wrin-kles larger pores sun damage and dullness) I truly felt like I was doomed and it seemed all down hill from here

HollyBy Mimi Zelman

Schoolmeester

wwwwomenwithknowhowcom JULY 2014 7

Yet it was the second more busi-ness-minded question that intrigued me the most I have always had an entrepreneurial spirit so I quickly recognized the unique opportunity that she was describing with this new venture that the doctors were offering to independent business owners So I jumped in with both feet and didnrsquot look back

What is your background-what w e r e y o u d o i n g b e f o r e t h i s business

I had a very successful profes-sion level in sales marketing and brand management for the majority of my career across several diverse industries

What is a good early story about your business

I had a friend who had a lot of exposure to the sun and environ-ment over the years which left her with visible sun damage I didnrsquot know this at first because we had not seen each other in several years since we now lived across the country for each other Yet after taking her through a quick online tool devel-oped by Dr Katie Rodan and Dr Kathy Fields they experts recom-mended the REVERSE regimen for her daily skincare routine through t h i s o n l i n e t o o l H e r R E V E R S E regimen cleans the slate and helps to erase the appearance of prema-ture aging including brown spots

dullness and discoloration I encour-age ever y new customer to take a before picture so they can use the pictures as their baseline going forward It rsquos like with weight gain and loss you donrsquot notice the day-to-day until you look back at pic-tures and you say Oh my goodness I want everyone to compare at 30-60-90-180 and 360 days of using the Rodan + Fields products While we were on the phone catching up she placed her online order In less then a month she had friends comple-menting and noticing an improve-ment in her complexion She was so astonished and delighted with the change in her skin she called me through elated tears thanking me She expressed in her forty years on the planet no one had ever compli-mented her on her skin She became part of my team as an independent consultant on our second phone call in years I remember her saying all she had to do is wash her face and her face would recommend the products for her I love that my busi-ness is truly about changing skin and changing lives as she has been evident of that accomplishment from the beginning

What is unusual or unique about y o u r b u s i n e s s i n c o m p a r i s o n to your competitors or s imilar businesses

First of all everyone has skin and we are all aging all of the time So

Schoolmeester

8 Connect And Grow With Women In Our Community

it appears that my entire demo-graphic is anyone over the age of 18 with skin That is a lot of oppor-tunity I donrsquot have any friends that arenrsquot concerned with how they are going to look in 5 years from now Treatment products are consumable used twice daily it creates resid-ual income Second my business works because the products work I t rsquos that simple The products are award winning and they are clinically proven to change skin Pretty power-ful statements however The Today Show Ellen DeGeneres Oprah and I think the most jaded people on the planet (magazine beauty editors) all agree Rodan + Fields has millions of free PR media impressions every year This allows me to utilize Dr Rodan and Dr Fields media coverage without having to pay for any adver-tising or marketing Third there is no other opportunity out there that allows you to ride on the coat tails of such an established global and debt-free brand Next this business allows me to conduct business any-where anytime as everything it rsquos all managed online from customer sales to team training to consultant and customer support I simply talk to people the same thing each of us do everyday when you tell your friendsfamily about a great restau-rant or movie you love And most importantly I wanted a business I could trust and there is not really a company out there l ike Rodan

+ Fields because the doctors that created it also make the formulas and oversee the clinical trails They also take time to recognize inde-pendent consultants like me Their integrity is beyond reproach and they are considered the dermato-logical dream team not just in the US but also throughout the world That was really important to me and represented a unique opportunity that I couldnrsquot pass up

Is there a customer experience you are most proud of

A new customer asked me to get rid of her ldquowaddlerdquo Your what I asked I was embarrassed that I didnrsquot have any idea what she was talking about Through our conversation I realized she was describing her turkey neck She had been contemplating surgery for the past decade so she had set the bar high Through our online tool the doctors recommended the REDEFINE regimen with the AMP MD for a firmer more youthful appear-ance The AMP MD Micro-Exfoliating Roller utilizes micro-exfoliation to improve the tone and texture of the complexion as skin responds to the contact of the micro-nee -dle tips When used nightly with the REDEFINE Regimen and Night Renewing Serum the result is firmer younger-looking skin I am happy to report that after twelve months of using the REDEFINE AMP it Up Special she is still surgery free even

want it to be so Most things in life take energy time and effort People get impatient in this industry Many people quit within two years This channel takes three to five years to start to reach your potential so you have to give it the patience and commitment There are not many opportunities where you can con-dense a 30-50 year career into 3-5 years while working part-time hours

Wh at wo u l d yo u m o s t l i ke t h e reader to know about your journey in business

I f i r s t b e c a m e a c o n s u l t a n t because I was motivated by money My focus has now shifted to helping other people create opportunities that can change their l i fe and in doing so I rsquove personally become more successful I f making a dif-ference inspires you or someone that you k now then you should look at my Rodan + Fields business oppor tunity from great look ing skin delivered through a scientifi-cally validated and award winning product lines to earning supple-mental income to spending more time with your family to being more secure in your future Rodan + Fields represents the opportunity for life changing results and Irsquom evidence of that

Holly SchoolmeesterPhone 704-936-6602Email hollyschoolmeestergmailcom

9wwwwomenwithknowhowcom JULY 2014

and is very happy with the prog-ress of her smoother firmer and less noticeable ldquowaddlerdquo

Do you do any charity or non profit work

W h e n p e o p l e f e e l g o o d about the way they look the benef i ts of greater se l f - es-teem can really make a differ-ence in their lives But we also know that for people whose very existence is at risk needs are much more fundamental and inordinately more critical than treating ever yday sk in concerns That rsquos why Rodan + Fields created the Rodan + Fields Prescription for Change (PFC) Foundation which seeks to create opportunities to help more people find the support they urgently need I donate my personal resources to help aid this essential cause This past quar ter our corporate team recognized me as one of the generous supporters of the PFC Foundation

What are some of your greatest challenges in your business

Most people want imme -diate gratif ication and that goes for new business ventures as well There are not a lot of is get-r ich-quick oppor tuni-ties that are either legitimate or sustainable yet people still

WomenrsquosEquality DayCelebrating Womenrsquos

Right to VoteAmendment 19(Ratified August 18 1920)

The right of citizens of the United States to vote shall not be denied or abridged by the United

States or by any State on account of sexCongress shall have the power to enforce this

article by appropriate legislationPlease join The League of Women Voters-CharlotteMecklenburg to commemorate and celebrate the passage of the 19th Amendment

WHEN Tuesday August 26 2014 615mdash800 pmWHERE Midwood International ampCultural Center 1817 Central AveWHAT Wine Heavy Hors drsquooeuvres amp a 1-Act Suffrage Play A Very New WomanWHO Guest Speaker Kay McSpadden Noted Columnist Author and Teacher

A donation of $10 is suggested to defray costsWebsite wwwgoleaguegoorg bull 704-556-4600

11wwwwomenwithknowhowcom JULY 2014

7930-D REA RD 28277 (CORNER OF REA RD amp BALLANTYNE COMMONS PKWY)

STONECREST AT PIPER GLEN 7047529787

Not valid with other offers or prior purchases Other services and products may apply

A B O U T I Q U E V E T A T A F F O R D A B L E P R I C E S

12 Connect And Grow With Women In Our Community

eryone to enjoy The Sea Salt Waffle Cut chips are sturdy enough for dip-ping into creamy dips while keeping the Cape Cod crunch Or serve the Origi-nal chips which pair perfectly with any burg-er or hot dog making Cape Cod ldquoa grillrsquos best friendrdquo For more delicious ideas visit wwwcape-codchipscom

W ith the sun shining flowers blooming and warm weather here again itrsquos the perfect

time to gather your friends and family around the backyard for a summer grill-out Preparation serves as the foundation for any successful event To make sure your backyard bash will be one your guests will remember for years to come consider the fol-lowing summer party essentials

A crunchy BBQ companion For all of those backyard barbeques this summer Cape Cod known for ridiculously good kettle-cooked potato chips offers a variety for ev-

fam

ily SUMMERPARTY

Essentials

SUMMERPARTY

Essentials

wwwwomenwithknowhowcom JULY 2014 13

Cool down with a frozen treatGive your guests a reprieve from t h e h e a t w i t h a f l avo r f u l frozen treat

B o m b P o p s a beloved ice cream truck classic are delightful out-door-friendly and sure to please kids and adults alike While the six-finned original red white and blue treat is an all-Amer-ican favorite you can also add a blast of flavor to your gathering with the Sour Wower Bomb Pop This refreshing treat has serious sourness featur-ing flavors of grape green apple and blue raspberry For more flavors visit wwwbombpopcom

Goodness from the grill Nothing is more American than a

grilled juicy hot dog and just in time for summer Ball Park Brand has launched a new pre-mium hot dog mdash Parkrsquos Finest Frankfurters Packed with big bold flavors and seasonings you can actually see Parkrsquos Finest are made with 100 beef contain no artificial preservatives and have no nitrates or nitrites add-ed making it the perfect addition to any summer grilling menu Learn more about Parkrsquos Finest at wwwBallParkBrandcom

14 Connect And Grow With Women In Our Community

A simple trash solution Waste can pile up fast when yoursquore having fun Trash-Ease is the conve-nient portable reusable and prac-tical way to have a trash bag handy whether yoursquore indoors or outdoors Hang a Trash-Ease on your picnic table kitchen counter craft table

work bench or anywhere you need to collect trash Perfect for any tailgate get-together this Ameri-can-made product also comes in a canopy version which easily attach-es to a canopy leg Plus it requires no tools For more information visit wwwtrasheasecom

Fill up water balloons for the kids to engage in a friendly toss game

Place fresh-cut garden flowers in canning jars for a down-home centerpiece

Let the kids play flying disc golf with a few discs and a laundry bas-ket as the goal

String lights through trees shrubs or along fencing for ambiance

Dress up serving tables with mis-matched floral bed sheets

Have sidewalk chalk on hand for kids to play hopscotch

Use terra cotta pots as caddies for forks spoons and knives

wwwwomenwithknowhowcom JULY 2014 15

Do more with hands-free diningWhether yoursquore eating greeting friends or giving out high-fives summer gatherings offer many activities to keep hands busy Keep the fun going with the Super Tailgate Plate a patent-pending recyclable and reusable dining accessory that allows individuals to hold their food and beverage in one hand while leaving their other hand free Manufactured by ProAm 1 Sports Products a com-pany with products that target the lifestyle markets of tailgating homegating grilling camping and outdoor enthusiasts For more information visit wwwSuperTail-gatePlatecom

Add Some Extra Summer FunFrom colorful easy-to-create dec-orations to entertainment for the kids here are some ideas to make your summer get-together extra special for guests

Have your kids make signs so guests can easily locate the party

Fill an old galvanized bucket with ice to keep drinks nice and cool

Hollow out a wa-termelon and fill it with cut fruit for a fun snack

16 Connect And Grow With Women In Our Community

process by which attorneys collect doc-umentation and information to estab-lish their case In Collaborative Law attorneys and parties engage in an open exchange of ideas and informa-tion needed to resolve the matters

In a collaborative divorce hus-bands and wives meet together with their attorneys to collectively discuss issues of dispute with a goal of problem solving To foster open disclosure and communication and to avoid threats of litigation both spouses are required to sign an agreement stating their inten-tion to resolve all matters without going to trial

If either spouse decides to take his or her case to court each of the two attor-neys must withdraw from further repre-sentation of the parties As a result the threat of trial is minimized and parties are dedicated to resolving disputes through mutual agreement

So how does this save money The most expensive part of litigation is the cost of preparing specialized doc-uments that must conform to a set of procedural and evidentiary rules The formal documents take time and in the legal world time is money

In litigation there are also certain time lines set by law that will control the speed of certain steps of the process

A collaborative law divorce is a relatively unknown process that has gained significant popularity in many states across the country Collaborative divorce attorneys are trained in the collaborative process and must main-tain proficiency by periodic trainings The approach is not the same as a tra-ditional adversarial proceeding

For as long as divorce has existed many people have felt that the process of divorce is destructive and ill-suited for people who must remain in contact with one another to raise children or who have a very complicated situation that does not translate well into the framework of a courtroom For people wishing to seek a less hostile divorce or deal with sensitive issues the col-laborative process may be the answer

In a collaborative divorce the husband and wife each have their own collaborative law attorney to ensure each side is represented and knowl-edgeable about the legal aspects of the issues But unlike a traditional divorce that involves court filings which take extreme positions and list grievances a collaborative divorce works by direct and open communi-cation between husbands and wives Further in a court proceeding there is a very cumbersome and expensive

By Leigh Sellers

fam

ily la

w What is aCollaborative Divorce ampHow Can it Save Me Money

you alone anymore Nothing is private Nothing is above disclosure

Divorce and separation is painful and stressful enough without choos-ing the most destructive legal process available

For more information visit the Collaborative Divorce website meck-lenburgcollaborativeorg

To see if Collaborative Divorce is right for you contact a trained collaborative lawyer and discuss your situation(people at barbeque) Photo courtesy of Getty Images

wwwwomenwithknowhowcom JULY 2014 17

YOU CAN SURVIVE

DIVORCELicensed in NC amp SC

bull Complex Family Law Litigation

bull Certified Financial Mediator

bull Certified Superior Court Mediator

bull Certified Specialist in Family Law

Avoid Costly Legal Bills thru MediationThere can be a significant cost savings for both parties when they decideto mediate rather than litigate a case We are committed to saving youmoney that can be much better spent towards a personrsquos or familyrsquos future

704-556-0707 bull kruschlawcom(located in the heart of Southpark)

Two Fairview Center6230 Fairview Road Suite 105

Charlotte North Carolina 28210

These timelines can drag the process out much longer than needed and that means neither party is going to have their financial needs met timely or have a resolution needed on their personal timeline Litigation also requires court appearances The court sets these court dates with no regard to the par-ticipantrsquos obligations So court dates can cost you time away from work Further the caseload of a busy county like Mecklenburg means that more cases are scheduled that the Court has time for on the given date So your attorney might prepare for the case and if there is no time they have to refresh and prepare the next time it is scheduled This costs the parties more money in attorney fees

Another cost of litigation comes by way of enforcing the order that a Judge ultimately enters No court order is perfect and I have never met anyone who is 100 satisfied with the result People are simply more compli-ant with a solution they had a part in crafting There are far fewer problems with agreements or consent orders that are reached as a result of collaborative work as opposed to solutions imposed on them

There is a non-monetary cost to lit-igation too There is no more destruc-tive force on a family or relationships that contested litigation People suffer from stress Parties who are making decisions for the sole purpose of pro-ducing an outcome in court are not truly living their life Going through litiga-tion is like being held captive Nothing you do say spend or make belongs to

Leigh B SellersNC Board Certified Specialist in Family LawNC Certified Family Financial MediatorLicenced in North and South CarolinaKrusch and Sellers PATwo Fairview Road Ste 105 bull Charlotte NC 28210Phone 7045560707 bull Fax 7045537824

18 Connect And Grow With Women In Our Community

wwwfacebookcomazuredoorcreative

CHARLOTTErsquoS LARGEST EVENT FORhome improvement

August 22-24The Park Expo and Conference Center

Discount tickets online and register for a $500 shopping spree

8008490248 | A Southern Shows Inc Production

wwwSouthernIdealHomeShowcom

LANDSCAPE KITCHEN REMODEL

STYLEWErsquoVE DONETHE WORKFOR YOU

BATH

SHOP TOP CHEFS OUTDOORLIVING

fam

ily Make Summer Sizzle with Grilled

Kabobs -Fresh Flavorful Recipes

Featuring Onions

20 Connect And Grow With Women In Our Community

1 Chill onions at least 30 minutes before cutting and use a sharp knife to reduce tearing

2 Soak onions in ice water over-night to dampen their f lavor yet keep their crisp juicy texture

3 Cut onions can be refrigerated up to 7 days in sealed containers

Simple and satisfyingBefore you begin experiment-

ing with k abob combinations of your own try this deliciously simple recipe which melds chicken and shrimp with two colors of onion bell pepper and mango for a sweet and savory main dish

Remember to cut ingredients into uniform pieces and leave space between each piece to ensure your kabobs cook evenly and thoroughly Find additional recipes at wwwonions-usaorg

Kabobs are a simple way to enjoy many of your favorite fresh flavors in a single meal With their easy preparation and quick cooking time kabobs make a perfect weeknight meal when served over rice along with a crisp salad

The potential combinations of meat vegetables and fruit on a kabob are nearly endless Springsummer varieties of onions are espe-cially well-suited for kabobs Their flavor ranges from sweet and mild to slightly pungent Easily identifi-able by their tissue thin skin springsummer onions are higher in water content which gives them a tender crisp texture when grilled

Kitchen tipsFor the best results follow these tips

from the National Onion Association

21wwwwomenwithknowhowcom JULY 2014

Ingredients34 lb boneless skinless chicken breast (1-12rdquo to 2rdquo cubes) 18 medium shrimp shelled and deveined (12 to 34 lb)12 C olive oil12 C prepared mango chutney chopped if coarse)(12 C bottled teriyaki sauce2 Tbs balsamic vinegar

18 12rdquo long bamboometal skewers1 med yellow onion (12rdquo wedges)1 med red onion (12rdquo wedges)2 firm ripe mangos peeled pitted and cut into large cubes1large green bell pepper halved trimmed seeded and cubedNonstick cooking spray as neededGinger Mango Dipping Sauce (reci-pe follows)

Sweet rsquon Savory Teriyaki KabobsMakes 4 to 6 servings

22 Connect And Grow With Women In Our Community

Place chicken and shrimp in shallow glass pan or large re-sealable plastic bag For marinade combine oil chutney teriyaki sauce and vinegar in small bowl with lid Pour half of marinade mixture over chicken and shrimp Cover or seal and marinate in refrigerator at least 3 hours preferably overnight Cover and refrigerate remaining marinade for basting

If using bamboo skewers soak in water at least l hour before using

To prepare kabobs Drain and discard marinade from meat Thread chicken yellow and red onion mango green pepper and shrimp alternately onto skewers Be sure to keep enough room at one end of each skewer for a ldquohandlerdquo

Coat grill grate with nonstick cooking spray Place skewers over medium coals and grill for 12 to 15 minutes or until meat is done and vegetables are tender Brush often with reserved marinade and turn skewers until cooked through If needed use spatula to gently loosen skewers before turning as they may stick

Arrange skewers on a platter and serve with Ginger Mango Dipping Sauce

Ginger Mango Dipping Sauce bull Makes about 1 cup

l mango - halved pitted amp scooped out of skin (about 1 C)14 C froz orange juice concentrate2 tsp grated fresh ginger root (or 12 teaspoon ground ginger)

Combine ingredients in electric blender and puree until smooth

Alternate preparationsOmit shrimp and use 1 12 pounds boneless skinless chicken breast cutting into 36 cubes and using 2 per skewer Instead of grilling place kabobs in broiler pan coated with nonstick cooking spray and

broil 3 inches from heat about 10 to 15 minutes or until done basting and turning as needed

wwwwomenwithknowhowcom JULY 2014 23

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

TM

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44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

plans you can spend more time growing your business and less time worrying about obtaining quality photography We never

charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 5: Women With Know How July 2014 Issue

wwwwomenwithknowhowcom JULY 2014 5

10 Summer Party Essentials

22 Make Summer Fitness Fun

20

6

PublisherPresident Mimi L Zelman

mimiwomenwithknowhowcom

Creative DirectorRebecca Fairchild

wwwfacebookcomAzureDoorCreative

Contributing Writers Terri Bennett

Karen S Boardman EsqElyshia Brook

For more advertising information call Mimi at 704-491-1207

or email her atmimiwomenwithknowhowcom

Copyright copy 2014

Con

tent

s

On the cover

ClaudiaVargas

40 46

16

50

6 Connect And Grow With Women In Our Community

prof

essio

nal s

potli

ght

How did you get star ted in this business

Three years ago a former col-league and friend called and asked me two questions that I didnrsquot realize until later would have such a pro-found effect on my future First are you happy with the results of your current skincare And second where would you be today if you had part-nered with the doctors that created Proactivreg from the beginning

I had battled with acne for over three decades and nothing had ever

worked on my problematic skin No drugstore brand department store specialty retailer spa or dermatolo-gist had ever completely cleared my skin concerns It didnrsquot matter how much I spent or what they told me to do nothing seemed to really work I became even more frustrated with my skin as my 40+ year-old was experienc-ing the double whammy of acne and the dreaded signs of aging (lines wrin-kles larger pores sun damage and dullness) I truly felt like I was doomed and it seemed all down hill from here

HollyBy Mimi Zelman

Schoolmeester

wwwwomenwithknowhowcom JULY 2014 7

Yet it was the second more busi-ness-minded question that intrigued me the most I have always had an entrepreneurial spirit so I quickly recognized the unique opportunity that she was describing with this new venture that the doctors were offering to independent business owners So I jumped in with both feet and didnrsquot look back

What is your background-what w e r e y o u d o i n g b e f o r e t h i s business

I had a very successful profes-sion level in sales marketing and brand management for the majority of my career across several diverse industries

What is a good early story about your business

I had a friend who had a lot of exposure to the sun and environ-ment over the years which left her with visible sun damage I didnrsquot know this at first because we had not seen each other in several years since we now lived across the country for each other Yet after taking her through a quick online tool devel-oped by Dr Katie Rodan and Dr Kathy Fields they experts recom-mended the REVERSE regimen for her daily skincare routine through t h i s o n l i n e t o o l H e r R E V E R S E regimen cleans the slate and helps to erase the appearance of prema-ture aging including brown spots

dullness and discoloration I encour-age ever y new customer to take a before picture so they can use the pictures as their baseline going forward It rsquos like with weight gain and loss you donrsquot notice the day-to-day until you look back at pic-tures and you say Oh my goodness I want everyone to compare at 30-60-90-180 and 360 days of using the Rodan + Fields products While we were on the phone catching up she placed her online order In less then a month she had friends comple-menting and noticing an improve-ment in her complexion She was so astonished and delighted with the change in her skin she called me through elated tears thanking me She expressed in her forty years on the planet no one had ever compli-mented her on her skin She became part of my team as an independent consultant on our second phone call in years I remember her saying all she had to do is wash her face and her face would recommend the products for her I love that my busi-ness is truly about changing skin and changing lives as she has been evident of that accomplishment from the beginning

What is unusual or unique about y o u r b u s i n e s s i n c o m p a r i s o n to your competitors or s imilar businesses

First of all everyone has skin and we are all aging all of the time So

Schoolmeester

8 Connect And Grow With Women In Our Community

it appears that my entire demo-graphic is anyone over the age of 18 with skin That is a lot of oppor-tunity I donrsquot have any friends that arenrsquot concerned with how they are going to look in 5 years from now Treatment products are consumable used twice daily it creates resid-ual income Second my business works because the products work I t rsquos that simple The products are award winning and they are clinically proven to change skin Pretty power-ful statements however The Today Show Ellen DeGeneres Oprah and I think the most jaded people on the planet (magazine beauty editors) all agree Rodan + Fields has millions of free PR media impressions every year This allows me to utilize Dr Rodan and Dr Fields media coverage without having to pay for any adver-tising or marketing Third there is no other opportunity out there that allows you to ride on the coat tails of such an established global and debt-free brand Next this business allows me to conduct business any-where anytime as everything it rsquos all managed online from customer sales to team training to consultant and customer support I simply talk to people the same thing each of us do everyday when you tell your friendsfamily about a great restau-rant or movie you love And most importantly I wanted a business I could trust and there is not really a company out there l ike Rodan

+ Fields because the doctors that created it also make the formulas and oversee the clinical trails They also take time to recognize inde-pendent consultants like me Their integrity is beyond reproach and they are considered the dermato-logical dream team not just in the US but also throughout the world That was really important to me and represented a unique opportunity that I couldnrsquot pass up

Is there a customer experience you are most proud of

A new customer asked me to get rid of her ldquowaddlerdquo Your what I asked I was embarrassed that I didnrsquot have any idea what she was talking about Through our conversation I realized she was describing her turkey neck She had been contemplating surgery for the past decade so she had set the bar high Through our online tool the doctors recommended the REDEFINE regimen with the AMP MD for a firmer more youthful appear-ance The AMP MD Micro-Exfoliating Roller utilizes micro-exfoliation to improve the tone and texture of the complexion as skin responds to the contact of the micro-nee -dle tips When used nightly with the REDEFINE Regimen and Night Renewing Serum the result is firmer younger-looking skin I am happy to report that after twelve months of using the REDEFINE AMP it Up Special she is still surgery free even

want it to be so Most things in life take energy time and effort People get impatient in this industry Many people quit within two years This channel takes three to five years to start to reach your potential so you have to give it the patience and commitment There are not many opportunities where you can con-dense a 30-50 year career into 3-5 years while working part-time hours

Wh at wo u l d yo u m o s t l i ke t h e reader to know about your journey in business

I f i r s t b e c a m e a c o n s u l t a n t because I was motivated by money My focus has now shifted to helping other people create opportunities that can change their l i fe and in doing so I rsquove personally become more successful I f making a dif-ference inspires you or someone that you k now then you should look at my Rodan + Fields business oppor tunity from great look ing skin delivered through a scientifi-cally validated and award winning product lines to earning supple-mental income to spending more time with your family to being more secure in your future Rodan + Fields represents the opportunity for life changing results and Irsquom evidence of that

Holly SchoolmeesterPhone 704-936-6602Email hollyschoolmeestergmailcom

9wwwwomenwithknowhowcom JULY 2014

and is very happy with the prog-ress of her smoother firmer and less noticeable ldquowaddlerdquo

Do you do any charity or non profit work

W h e n p e o p l e f e e l g o o d about the way they look the benef i ts of greater se l f - es-teem can really make a differ-ence in their lives But we also know that for people whose very existence is at risk needs are much more fundamental and inordinately more critical than treating ever yday sk in concerns That rsquos why Rodan + Fields created the Rodan + Fields Prescription for Change (PFC) Foundation which seeks to create opportunities to help more people find the support they urgently need I donate my personal resources to help aid this essential cause This past quar ter our corporate team recognized me as one of the generous supporters of the PFC Foundation

What are some of your greatest challenges in your business

Most people want imme -diate gratif ication and that goes for new business ventures as well There are not a lot of is get-r ich-quick oppor tuni-ties that are either legitimate or sustainable yet people still

WomenrsquosEquality DayCelebrating Womenrsquos

Right to VoteAmendment 19(Ratified August 18 1920)

The right of citizens of the United States to vote shall not be denied or abridged by the United

States or by any State on account of sexCongress shall have the power to enforce this

article by appropriate legislationPlease join The League of Women Voters-CharlotteMecklenburg to commemorate and celebrate the passage of the 19th Amendment

WHEN Tuesday August 26 2014 615mdash800 pmWHERE Midwood International ampCultural Center 1817 Central AveWHAT Wine Heavy Hors drsquooeuvres amp a 1-Act Suffrage Play A Very New WomanWHO Guest Speaker Kay McSpadden Noted Columnist Author and Teacher

A donation of $10 is suggested to defray costsWebsite wwwgoleaguegoorg bull 704-556-4600

11wwwwomenwithknowhowcom JULY 2014

7930-D REA RD 28277 (CORNER OF REA RD amp BALLANTYNE COMMONS PKWY)

STONECREST AT PIPER GLEN 7047529787

Not valid with other offers or prior purchases Other services and products may apply

A B O U T I Q U E V E T A T A F F O R D A B L E P R I C E S

12 Connect And Grow With Women In Our Community

eryone to enjoy The Sea Salt Waffle Cut chips are sturdy enough for dip-ping into creamy dips while keeping the Cape Cod crunch Or serve the Origi-nal chips which pair perfectly with any burg-er or hot dog making Cape Cod ldquoa grillrsquos best friendrdquo For more delicious ideas visit wwwcape-codchipscom

W ith the sun shining flowers blooming and warm weather here again itrsquos the perfect

time to gather your friends and family around the backyard for a summer grill-out Preparation serves as the foundation for any successful event To make sure your backyard bash will be one your guests will remember for years to come consider the fol-lowing summer party essentials

A crunchy BBQ companion For all of those backyard barbeques this summer Cape Cod known for ridiculously good kettle-cooked potato chips offers a variety for ev-

fam

ily SUMMERPARTY

Essentials

SUMMERPARTY

Essentials

wwwwomenwithknowhowcom JULY 2014 13

Cool down with a frozen treatGive your guests a reprieve from t h e h e a t w i t h a f l avo r f u l frozen treat

B o m b P o p s a beloved ice cream truck classic are delightful out-door-friendly and sure to please kids and adults alike While the six-finned original red white and blue treat is an all-Amer-ican favorite you can also add a blast of flavor to your gathering with the Sour Wower Bomb Pop This refreshing treat has serious sourness featur-ing flavors of grape green apple and blue raspberry For more flavors visit wwwbombpopcom

Goodness from the grill Nothing is more American than a

grilled juicy hot dog and just in time for summer Ball Park Brand has launched a new pre-mium hot dog mdash Parkrsquos Finest Frankfurters Packed with big bold flavors and seasonings you can actually see Parkrsquos Finest are made with 100 beef contain no artificial preservatives and have no nitrates or nitrites add-ed making it the perfect addition to any summer grilling menu Learn more about Parkrsquos Finest at wwwBallParkBrandcom

14 Connect And Grow With Women In Our Community

A simple trash solution Waste can pile up fast when yoursquore having fun Trash-Ease is the conve-nient portable reusable and prac-tical way to have a trash bag handy whether yoursquore indoors or outdoors Hang a Trash-Ease on your picnic table kitchen counter craft table

work bench or anywhere you need to collect trash Perfect for any tailgate get-together this Ameri-can-made product also comes in a canopy version which easily attach-es to a canopy leg Plus it requires no tools For more information visit wwwtrasheasecom

Fill up water balloons for the kids to engage in a friendly toss game

Place fresh-cut garden flowers in canning jars for a down-home centerpiece

Let the kids play flying disc golf with a few discs and a laundry bas-ket as the goal

String lights through trees shrubs or along fencing for ambiance

Dress up serving tables with mis-matched floral bed sheets

Have sidewalk chalk on hand for kids to play hopscotch

Use terra cotta pots as caddies for forks spoons and knives

wwwwomenwithknowhowcom JULY 2014 15

Do more with hands-free diningWhether yoursquore eating greeting friends or giving out high-fives summer gatherings offer many activities to keep hands busy Keep the fun going with the Super Tailgate Plate a patent-pending recyclable and reusable dining accessory that allows individuals to hold their food and beverage in one hand while leaving their other hand free Manufactured by ProAm 1 Sports Products a com-pany with products that target the lifestyle markets of tailgating homegating grilling camping and outdoor enthusiasts For more information visit wwwSuperTail-gatePlatecom

Add Some Extra Summer FunFrom colorful easy-to-create dec-orations to entertainment for the kids here are some ideas to make your summer get-together extra special for guests

Have your kids make signs so guests can easily locate the party

Fill an old galvanized bucket with ice to keep drinks nice and cool

Hollow out a wa-termelon and fill it with cut fruit for a fun snack

16 Connect And Grow With Women In Our Community

process by which attorneys collect doc-umentation and information to estab-lish their case In Collaborative Law attorneys and parties engage in an open exchange of ideas and informa-tion needed to resolve the matters

In a collaborative divorce hus-bands and wives meet together with their attorneys to collectively discuss issues of dispute with a goal of problem solving To foster open disclosure and communication and to avoid threats of litigation both spouses are required to sign an agreement stating their inten-tion to resolve all matters without going to trial

If either spouse decides to take his or her case to court each of the two attor-neys must withdraw from further repre-sentation of the parties As a result the threat of trial is minimized and parties are dedicated to resolving disputes through mutual agreement

So how does this save money The most expensive part of litigation is the cost of preparing specialized doc-uments that must conform to a set of procedural and evidentiary rules The formal documents take time and in the legal world time is money

In litigation there are also certain time lines set by law that will control the speed of certain steps of the process

A collaborative law divorce is a relatively unknown process that has gained significant popularity in many states across the country Collaborative divorce attorneys are trained in the collaborative process and must main-tain proficiency by periodic trainings The approach is not the same as a tra-ditional adversarial proceeding

For as long as divorce has existed many people have felt that the process of divorce is destructive and ill-suited for people who must remain in contact with one another to raise children or who have a very complicated situation that does not translate well into the framework of a courtroom For people wishing to seek a less hostile divorce or deal with sensitive issues the col-laborative process may be the answer

In a collaborative divorce the husband and wife each have their own collaborative law attorney to ensure each side is represented and knowl-edgeable about the legal aspects of the issues But unlike a traditional divorce that involves court filings which take extreme positions and list grievances a collaborative divorce works by direct and open communi-cation between husbands and wives Further in a court proceeding there is a very cumbersome and expensive

By Leigh Sellers

fam

ily la

w What is aCollaborative Divorce ampHow Can it Save Me Money

you alone anymore Nothing is private Nothing is above disclosure

Divorce and separation is painful and stressful enough without choos-ing the most destructive legal process available

For more information visit the Collaborative Divorce website meck-lenburgcollaborativeorg

To see if Collaborative Divorce is right for you contact a trained collaborative lawyer and discuss your situation(people at barbeque) Photo courtesy of Getty Images

wwwwomenwithknowhowcom JULY 2014 17

YOU CAN SURVIVE

DIVORCELicensed in NC amp SC

bull Complex Family Law Litigation

bull Certified Financial Mediator

bull Certified Superior Court Mediator

bull Certified Specialist in Family Law

Avoid Costly Legal Bills thru MediationThere can be a significant cost savings for both parties when they decideto mediate rather than litigate a case We are committed to saving youmoney that can be much better spent towards a personrsquos or familyrsquos future

704-556-0707 bull kruschlawcom(located in the heart of Southpark)

Two Fairview Center6230 Fairview Road Suite 105

Charlotte North Carolina 28210

These timelines can drag the process out much longer than needed and that means neither party is going to have their financial needs met timely or have a resolution needed on their personal timeline Litigation also requires court appearances The court sets these court dates with no regard to the par-ticipantrsquos obligations So court dates can cost you time away from work Further the caseload of a busy county like Mecklenburg means that more cases are scheduled that the Court has time for on the given date So your attorney might prepare for the case and if there is no time they have to refresh and prepare the next time it is scheduled This costs the parties more money in attorney fees

Another cost of litigation comes by way of enforcing the order that a Judge ultimately enters No court order is perfect and I have never met anyone who is 100 satisfied with the result People are simply more compli-ant with a solution they had a part in crafting There are far fewer problems with agreements or consent orders that are reached as a result of collaborative work as opposed to solutions imposed on them

There is a non-monetary cost to lit-igation too There is no more destruc-tive force on a family or relationships that contested litigation People suffer from stress Parties who are making decisions for the sole purpose of pro-ducing an outcome in court are not truly living their life Going through litiga-tion is like being held captive Nothing you do say spend or make belongs to

Leigh B SellersNC Board Certified Specialist in Family LawNC Certified Family Financial MediatorLicenced in North and South CarolinaKrusch and Sellers PATwo Fairview Road Ste 105 bull Charlotte NC 28210Phone 7045560707 bull Fax 7045537824

18 Connect And Grow With Women In Our Community

wwwfacebookcomazuredoorcreative

CHARLOTTErsquoS LARGEST EVENT FORhome improvement

August 22-24The Park Expo and Conference Center

Discount tickets online and register for a $500 shopping spree

8008490248 | A Southern Shows Inc Production

wwwSouthernIdealHomeShowcom

LANDSCAPE KITCHEN REMODEL

STYLEWErsquoVE DONETHE WORKFOR YOU

BATH

SHOP TOP CHEFS OUTDOORLIVING

fam

ily Make Summer Sizzle with Grilled

Kabobs -Fresh Flavorful Recipes

Featuring Onions

20 Connect And Grow With Women In Our Community

1 Chill onions at least 30 minutes before cutting and use a sharp knife to reduce tearing

2 Soak onions in ice water over-night to dampen their f lavor yet keep their crisp juicy texture

3 Cut onions can be refrigerated up to 7 days in sealed containers

Simple and satisfyingBefore you begin experiment-

ing with k abob combinations of your own try this deliciously simple recipe which melds chicken and shrimp with two colors of onion bell pepper and mango for a sweet and savory main dish

Remember to cut ingredients into uniform pieces and leave space between each piece to ensure your kabobs cook evenly and thoroughly Find additional recipes at wwwonions-usaorg

Kabobs are a simple way to enjoy many of your favorite fresh flavors in a single meal With their easy preparation and quick cooking time kabobs make a perfect weeknight meal when served over rice along with a crisp salad

The potential combinations of meat vegetables and fruit on a kabob are nearly endless Springsummer varieties of onions are espe-cially well-suited for kabobs Their flavor ranges from sweet and mild to slightly pungent Easily identifi-able by their tissue thin skin springsummer onions are higher in water content which gives them a tender crisp texture when grilled

Kitchen tipsFor the best results follow these tips

from the National Onion Association

21wwwwomenwithknowhowcom JULY 2014

Ingredients34 lb boneless skinless chicken breast (1-12rdquo to 2rdquo cubes) 18 medium shrimp shelled and deveined (12 to 34 lb)12 C olive oil12 C prepared mango chutney chopped if coarse)(12 C bottled teriyaki sauce2 Tbs balsamic vinegar

18 12rdquo long bamboometal skewers1 med yellow onion (12rdquo wedges)1 med red onion (12rdquo wedges)2 firm ripe mangos peeled pitted and cut into large cubes1large green bell pepper halved trimmed seeded and cubedNonstick cooking spray as neededGinger Mango Dipping Sauce (reci-pe follows)

Sweet rsquon Savory Teriyaki KabobsMakes 4 to 6 servings

22 Connect And Grow With Women In Our Community

Place chicken and shrimp in shallow glass pan or large re-sealable plastic bag For marinade combine oil chutney teriyaki sauce and vinegar in small bowl with lid Pour half of marinade mixture over chicken and shrimp Cover or seal and marinate in refrigerator at least 3 hours preferably overnight Cover and refrigerate remaining marinade for basting

If using bamboo skewers soak in water at least l hour before using

To prepare kabobs Drain and discard marinade from meat Thread chicken yellow and red onion mango green pepper and shrimp alternately onto skewers Be sure to keep enough room at one end of each skewer for a ldquohandlerdquo

Coat grill grate with nonstick cooking spray Place skewers over medium coals and grill for 12 to 15 minutes or until meat is done and vegetables are tender Brush often with reserved marinade and turn skewers until cooked through If needed use spatula to gently loosen skewers before turning as they may stick

Arrange skewers on a platter and serve with Ginger Mango Dipping Sauce

Ginger Mango Dipping Sauce bull Makes about 1 cup

l mango - halved pitted amp scooped out of skin (about 1 C)14 C froz orange juice concentrate2 tsp grated fresh ginger root (or 12 teaspoon ground ginger)

Combine ingredients in electric blender and puree until smooth

Alternate preparationsOmit shrimp and use 1 12 pounds boneless skinless chicken breast cutting into 36 cubes and using 2 per skewer Instead of grilling place kabobs in broiler pan coated with nonstick cooking spray and

broil 3 inches from heat about 10 to 15 minutes or until done basting and turning as needed

wwwwomenwithknowhowcom JULY 2014 23

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

TM

Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

dollars on the purchase of a new or used car withoutall the hassle that comes with traditional car shopping

Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

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First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

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Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 6: Women With Know How July 2014 Issue

6 Connect And Grow With Women In Our Community

prof

essio

nal s

potli

ght

How did you get star ted in this business

Three years ago a former col-league and friend called and asked me two questions that I didnrsquot realize until later would have such a pro-found effect on my future First are you happy with the results of your current skincare And second where would you be today if you had part-nered with the doctors that created Proactivreg from the beginning

I had battled with acne for over three decades and nothing had ever

worked on my problematic skin No drugstore brand department store specialty retailer spa or dermatolo-gist had ever completely cleared my skin concerns It didnrsquot matter how much I spent or what they told me to do nothing seemed to really work I became even more frustrated with my skin as my 40+ year-old was experienc-ing the double whammy of acne and the dreaded signs of aging (lines wrin-kles larger pores sun damage and dullness) I truly felt like I was doomed and it seemed all down hill from here

HollyBy Mimi Zelman

Schoolmeester

wwwwomenwithknowhowcom JULY 2014 7

Yet it was the second more busi-ness-minded question that intrigued me the most I have always had an entrepreneurial spirit so I quickly recognized the unique opportunity that she was describing with this new venture that the doctors were offering to independent business owners So I jumped in with both feet and didnrsquot look back

What is your background-what w e r e y o u d o i n g b e f o r e t h i s business

I had a very successful profes-sion level in sales marketing and brand management for the majority of my career across several diverse industries

What is a good early story about your business

I had a friend who had a lot of exposure to the sun and environ-ment over the years which left her with visible sun damage I didnrsquot know this at first because we had not seen each other in several years since we now lived across the country for each other Yet after taking her through a quick online tool devel-oped by Dr Katie Rodan and Dr Kathy Fields they experts recom-mended the REVERSE regimen for her daily skincare routine through t h i s o n l i n e t o o l H e r R E V E R S E regimen cleans the slate and helps to erase the appearance of prema-ture aging including brown spots

dullness and discoloration I encour-age ever y new customer to take a before picture so they can use the pictures as their baseline going forward It rsquos like with weight gain and loss you donrsquot notice the day-to-day until you look back at pic-tures and you say Oh my goodness I want everyone to compare at 30-60-90-180 and 360 days of using the Rodan + Fields products While we were on the phone catching up she placed her online order In less then a month she had friends comple-menting and noticing an improve-ment in her complexion She was so astonished and delighted with the change in her skin she called me through elated tears thanking me She expressed in her forty years on the planet no one had ever compli-mented her on her skin She became part of my team as an independent consultant on our second phone call in years I remember her saying all she had to do is wash her face and her face would recommend the products for her I love that my busi-ness is truly about changing skin and changing lives as she has been evident of that accomplishment from the beginning

What is unusual or unique about y o u r b u s i n e s s i n c o m p a r i s o n to your competitors or s imilar businesses

First of all everyone has skin and we are all aging all of the time So

Schoolmeester

8 Connect And Grow With Women In Our Community

it appears that my entire demo-graphic is anyone over the age of 18 with skin That is a lot of oppor-tunity I donrsquot have any friends that arenrsquot concerned with how they are going to look in 5 years from now Treatment products are consumable used twice daily it creates resid-ual income Second my business works because the products work I t rsquos that simple The products are award winning and they are clinically proven to change skin Pretty power-ful statements however The Today Show Ellen DeGeneres Oprah and I think the most jaded people on the planet (magazine beauty editors) all agree Rodan + Fields has millions of free PR media impressions every year This allows me to utilize Dr Rodan and Dr Fields media coverage without having to pay for any adver-tising or marketing Third there is no other opportunity out there that allows you to ride on the coat tails of such an established global and debt-free brand Next this business allows me to conduct business any-where anytime as everything it rsquos all managed online from customer sales to team training to consultant and customer support I simply talk to people the same thing each of us do everyday when you tell your friendsfamily about a great restau-rant or movie you love And most importantly I wanted a business I could trust and there is not really a company out there l ike Rodan

+ Fields because the doctors that created it also make the formulas and oversee the clinical trails They also take time to recognize inde-pendent consultants like me Their integrity is beyond reproach and they are considered the dermato-logical dream team not just in the US but also throughout the world That was really important to me and represented a unique opportunity that I couldnrsquot pass up

Is there a customer experience you are most proud of

A new customer asked me to get rid of her ldquowaddlerdquo Your what I asked I was embarrassed that I didnrsquot have any idea what she was talking about Through our conversation I realized she was describing her turkey neck She had been contemplating surgery for the past decade so she had set the bar high Through our online tool the doctors recommended the REDEFINE regimen with the AMP MD for a firmer more youthful appear-ance The AMP MD Micro-Exfoliating Roller utilizes micro-exfoliation to improve the tone and texture of the complexion as skin responds to the contact of the micro-nee -dle tips When used nightly with the REDEFINE Regimen and Night Renewing Serum the result is firmer younger-looking skin I am happy to report that after twelve months of using the REDEFINE AMP it Up Special she is still surgery free even

want it to be so Most things in life take energy time and effort People get impatient in this industry Many people quit within two years This channel takes three to five years to start to reach your potential so you have to give it the patience and commitment There are not many opportunities where you can con-dense a 30-50 year career into 3-5 years while working part-time hours

Wh at wo u l d yo u m o s t l i ke t h e reader to know about your journey in business

I f i r s t b e c a m e a c o n s u l t a n t because I was motivated by money My focus has now shifted to helping other people create opportunities that can change their l i fe and in doing so I rsquove personally become more successful I f making a dif-ference inspires you or someone that you k now then you should look at my Rodan + Fields business oppor tunity from great look ing skin delivered through a scientifi-cally validated and award winning product lines to earning supple-mental income to spending more time with your family to being more secure in your future Rodan + Fields represents the opportunity for life changing results and Irsquom evidence of that

Holly SchoolmeesterPhone 704-936-6602Email hollyschoolmeestergmailcom

9wwwwomenwithknowhowcom JULY 2014

and is very happy with the prog-ress of her smoother firmer and less noticeable ldquowaddlerdquo

Do you do any charity or non profit work

W h e n p e o p l e f e e l g o o d about the way they look the benef i ts of greater se l f - es-teem can really make a differ-ence in their lives But we also know that for people whose very existence is at risk needs are much more fundamental and inordinately more critical than treating ever yday sk in concerns That rsquos why Rodan + Fields created the Rodan + Fields Prescription for Change (PFC) Foundation which seeks to create opportunities to help more people find the support they urgently need I donate my personal resources to help aid this essential cause This past quar ter our corporate team recognized me as one of the generous supporters of the PFC Foundation

What are some of your greatest challenges in your business

Most people want imme -diate gratif ication and that goes for new business ventures as well There are not a lot of is get-r ich-quick oppor tuni-ties that are either legitimate or sustainable yet people still

WomenrsquosEquality DayCelebrating Womenrsquos

Right to VoteAmendment 19(Ratified August 18 1920)

The right of citizens of the United States to vote shall not be denied or abridged by the United

States or by any State on account of sexCongress shall have the power to enforce this

article by appropriate legislationPlease join The League of Women Voters-CharlotteMecklenburg to commemorate and celebrate the passage of the 19th Amendment

WHEN Tuesday August 26 2014 615mdash800 pmWHERE Midwood International ampCultural Center 1817 Central AveWHAT Wine Heavy Hors drsquooeuvres amp a 1-Act Suffrage Play A Very New WomanWHO Guest Speaker Kay McSpadden Noted Columnist Author and Teacher

A donation of $10 is suggested to defray costsWebsite wwwgoleaguegoorg bull 704-556-4600

11wwwwomenwithknowhowcom JULY 2014

7930-D REA RD 28277 (CORNER OF REA RD amp BALLANTYNE COMMONS PKWY)

STONECREST AT PIPER GLEN 7047529787

Not valid with other offers or prior purchases Other services and products may apply

A B O U T I Q U E V E T A T A F F O R D A B L E P R I C E S

12 Connect And Grow With Women In Our Community

eryone to enjoy The Sea Salt Waffle Cut chips are sturdy enough for dip-ping into creamy dips while keeping the Cape Cod crunch Or serve the Origi-nal chips which pair perfectly with any burg-er or hot dog making Cape Cod ldquoa grillrsquos best friendrdquo For more delicious ideas visit wwwcape-codchipscom

W ith the sun shining flowers blooming and warm weather here again itrsquos the perfect

time to gather your friends and family around the backyard for a summer grill-out Preparation serves as the foundation for any successful event To make sure your backyard bash will be one your guests will remember for years to come consider the fol-lowing summer party essentials

A crunchy BBQ companion For all of those backyard barbeques this summer Cape Cod known for ridiculously good kettle-cooked potato chips offers a variety for ev-

fam

ily SUMMERPARTY

Essentials

SUMMERPARTY

Essentials

wwwwomenwithknowhowcom JULY 2014 13

Cool down with a frozen treatGive your guests a reprieve from t h e h e a t w i t h a f l avo r f u l frozen treat

B o m b P o p s a beloved ice cream truck classic are delightful out-door-friendly and sure to please kids and adults alike While the six-finned original red white and blue treat is an all-Amer-ican favorite you can also add a blast of flavor to your gathering with the Sour Wower Bomb Pop This refreshing treat has serious sourness featur-ing flavors of grape green apple and blue raspberry For more flavors visit wwwbombpopcom

Goodness from the grill Nothing is more American than a

grilled juicy hot dog and just in time for summer Ball Park Brand has launched a new pre-mium hot dog mdash Parkrsquos Finest Frankfurters Packed with big bold flavors and seasonings you can actually see Parkrsquos Finest are made with 100 beef contain no artificial preservatives and have no nitrates or nitrites add-ed making it the perfect addition to any summer grilling menu Learn more about Parkrsquos Finest at wwwBallParkBrandcom

14 Connect And Grow With Women In Our Community

A simple trash solution Waste can pile up fast when yoursquore having fun Trash-Ease is the conve-nient portable reusable and prac-tical way to have a trash bag handy whether yoursquore indoors or outdoors Hang a Trash-Ease on your picnic table kitchen counter craft table

work bench or anywhere you need to collect trash Perfect for any tailgate get-together this Ameri-can-made product also comes in a canopy version which easily attach-es to a canopy leg Plus it requires no tools For more information visit wwwtrasheasecom

Fill up water balloons for the kids to engage in a friendly toss game

Place fresh-cut garden flowers in canning jars for a down-home centerpiece

Let the kids play flying disc golf with a few discs and a laundry bas-ket as the goal

String lights through trees shrubs or along fencing for ambiance

Dress up serving tables with mis-matched floral bed sheets

Have sidewalk chalk on hand for kids to play hopscotch

Use terra cotta pots as caddies for forks spoons and knives

wwwwomenwithknowhowcom JULY 2014 15

Do more with hands-free diningWhether yoursquore eating greeting friends or giving out high-fives summer gatherings offer many activities to keep hands busy Keep the fun going with the Super Tailgate Plate a patent-pending recyclable and reusable dining accessory that allows individuals to hold their food and beverage in one hand while leaving their other hand free Manufactured by ProAm 1 Sports Products a com-pany with products that target the lifestyle markets of tailgating homegating grilling camping and outdoor enthusiasts For more information visit wwwSuperTail-gatePlatecom

Add Some Extra Summer FunFrom colorful easy-to-create dec-orations to entertainment for the kids here are some ideas to make your summer get-together extra special for guests

Have your kids make signs so guests can easily locate the party

Fill an old galvanized bucket with ice to keep drinks nice and cool

Hollow out a wa-termelon and fill it with cut fruit for a fun snack

16 Connect And Grow With Women In Our Community

process by which attorneys collect doc-umentation and information to estab-lish their case In Collaborative Law attorneys and parties engage in an open exchange of ideas and informa-tion needed to resolve the matters

In a collaborative divorce hus-bands and wives meet together with their attorneys to collectively discuss issues of dispute with a goal of problem solving To foster open disclosure and communication and to avoid threats of litigation both spouses are required to sign an agreement stating their inten-tion to resolve all matters without going to trial

If either spouse decides to take his or her case to court each of the two attor-neys must withdraw from further repre-sentation of the parties As a result the threat of trial is minimized and parties are dedicated to resolving disputes through mutual agreement

So how does this save money The most expensive part of litigation is the cost of preparing specialized doc-uments that must conform to a set of procedural and evidentiary rules The formal documents take time and in the legal world time is money

In litigation there are also certain time lines set by law that will control the speed of certain steps of the process

A collaborative law divorce is a relatively unknown process that has gained significant popularity in many states across the country Collaborative divorce attorneys are trained in the collaborative process and must main-tain proficiency by periodic trainings The approach is not the same as a tra-ditional adversarial proceeding

For as long as divorce has existed many people have felt that the process of divorce is destructive and ill-suited for people who must remain in contact with one another to raise children or who have a very complicated situation that does not translate well into the framework of a courtroom For people wishing to seek a less hostile divorce or deal with sensitive issues the col-laborative process may be the answer

In a collaborative divorce the husband and wife each have their own collaborative law attorney to ensure each side is represented and knowl-edgeable about the legal aspects of the issues But unlike a traditional divorce that involves court filings which take extreme positions and list grievances a collaborative divorce works by direct and open communi-cation between husbands and wives Further in a court proceeding there is a very cumbersome and expensive

By Leigh Sellers

fam

ily la

w What is aCollaborative Divorce ampHow Can it Save Me Money

you alone anymore Nothing is private Nothing is above disclosure

Divorce and separation is painful and stressful enough without choos-ing the most destructive legal process available

For more information visit the Collaborative Divorce website meck-lenburgcollaborativeorg

To see if Collaborative Divorce is right for you contact a trained collaborative lawyer and discuss your situation(people at barbeque) Photo courtesy of Getty Images

wwwwomenwithknowhowcom JULY 2014 17

YOU CAN SURVIVE

DIVORCELicensed in NC amp SC

bull Complex Family Law Litigation

bull Certified Financial Mediator

bull Certified Superior Court Mediator

bull Certified Specialist in Family Law

Avoid Costly Legal Bills thru MediationThere can be a significant cost savings for both parties when they decideto mediate rather than litigate a case We are committed to saving youmoney that can be much better spent towards a personrsquos or familyrsquos future

704-556-0707 bull kruschlawcom(located in the heart of Southpark)

Two Fairview Center6230 Fairview Road Suite 105

Charlotte North Carolina 28210

These timelines can drag the process out much longer than needed and that means neither party is going to have their financial needs met timely or have a resolution needed on their personal timeline Litigation also requires court appearances The court sets these court dates with no regard to the par-ticipantrsquos obligations So court dates can cost you time away from work Further the caseload of a busy county like Mecklenburg means that more cases are scheduled that the Court has time for on the given date So your attorney might prepare for the case and if there is no time they have to refresh and prepare the next time it is scheduled This costs the parties more money in attorney fees

Another cost of litigation comes by way of enforcing the order that a Judge ultimately enters No court order is perfect and I have never met anyone who is 100 satisfied with the result People are simply more compli-ant with a solution they had a part in crafting There are far fewer problems with agreements or consent orders that are reached as a result of collaborative work as opposed to solutions imposed on them

There is a non-monetary cost to lit-igation too There is no more destruc-tive force on a family or relationships that contested litigation People suffer from stress Parties who are making decisions for the sole purpose of pro-ducing an outcome in court are not truly living their life Going through litiga-tion is like being held captive Nothing you do say spend or make belongs to

Leigh B SellersNC Board Certified Specialist in Family LawNC Certified Family Financial MediatorLicenced in North and South CarolinaKrusch and Sellers PATwo Fairview Road Ste 105 bull Charlotte NC 28210Phone 7045560707 bull Fax 7045537824

18 Connect And Grow With Women In Our Community

wwwfacebookcomazuredoorcreative

CHARLOTTErsquoS LARGEST EVENT FORhome improvement

August 22-24The Park Expo and Conference Center

Discount tickets online and register for a $500 shopping spree

8008490248 | A Southern Shows Inc Production

wwwSouthernIdealHomeShowcom

LANDSCAPE KITCHEN REMODEL

STYLEWErsquoVE DONETHE WORKFOR YOU

BATH

SHOP TOP CHEFS OUTDOORLIVING

fam

ily Make Summer Sizzle with Grilled

Kabobs -Fresh Flavorful Recipes

Featuring Onions

20 Connect And Grow With Women In Our Community

1 Chill onions at least 30 minutes before cutting and use a sharp knife to reduce tearing

2 Soak onions in ice water over-night to dampen their f lavor yet keep their crisp juicy texture

3 Cut onions can be refrigerated up to 7 days in sealed containers

Simple and satisfyingBefore you begin experiment-

ing with k abob combinations of your own try this deliciously simple recipe which melds chicken and shrimp with two colors of onion bell pepper and mango for a sweet and savory main dish

Remember to cut ingredients into uniform pieces and leave space between each piece to ensure your kabobs cook evenly and thoroughly Find additional recipes at wwwonions-usaorg

Kabobs are a simple way to enjoy many of your favorite fresh flavors in a single meal With their easy preparation and quick cooking time kabobs make a perfect weeknight meal when served over rice along with a crisp salad

The potential combinations of meat vegetables and fruit on a kabob are nearly endless Springsummer varieties of onions are espe-cially well-suited for kabobs Their flavor ranges from sweet and mild to slightly pungent Easily identifi-able by their tissue thin skin springsummer onions are higher in water content which gives them a tender crisp texture when grilled

Kitchen tipsFor the best results follow these tips

from the National Onion Association

21wwwwomenwithknowhowcom JULY 2014

Ingredients34 lb boneless skinless chicken breast (1-12rdquo to 2rdquo cubes) 18 medium shrimp shelled and deveined (12 to 34 lb)12 C olive oil12 C prepared mango chutney chopped if coarse)(12 C bottled teriyaki sauce2 Tbs balsamic vinegar

18 12rdquo long bamboometal skewers1 med yellow onion (12rdquo wedges)1 med red onion (12rdquo wedges)2 firm ripe mangos peeled pitted and cut into large cubes1large green bell pepper halved trimmed seeded and cubedNonstick cooking spray as neededGinger Mango Dipping Sauce (reci-pe follows)

Sweet rsquon Savory Teriyaki KabobsMakes 4 to 6 servings

22 Connect And Grow With Women In Our Community

Place chicken and shrimp in shallow glass pan or large re-sealable plastic bag For marinade combine oil chutney teriyaki sauce and vinegar in small bowl with lid Pour half of marinade mixture over chicken and shrimp Cover or seal and marinate in refrigerator at least 3 hours preferably overnight Cover and refrigerate remaining marinade for basting

If using bamboo skewers soak in water at least l hour before using

To prepare kabobs Drain and discard marinade from meat Thread chicken yellow and red onion mango green pepper and shrimp alternately onto skewers Be sure to keep enough room at one end of each skewer for a ldquohandlerdquo

Coat grill grate with nonstick cooking spray Place skewers over medium coals and grill for 12 to 15 minutes or until meat is done and vegetables are tender Brush often with reserved marinade and turn skewers until cooked through If needed use spatula to gently loosen skewers before turning as they may stick

Arrange skewers on a platter and serve with Ginger Mango Dipping Sauce

Ginger Mango Dipping Sauce bull Makes about 1 cup

l mango - halved pitted amp scooped out of skin (about 1 C)14 C froz orange juice concentrate2 tsp grated fresh ginger root (or 12 teaspoon ground ginger)

Combine ingredients in electric blender and puree until smooth

Alternate preparationsOmit shrimp and use 1 12 pounds boneless skinless chicken breast cutting into 36 cubes and using 2 per skewer Instead of grilling place kabobs in broiler pan coated with nonstick cooking spray and

broil 3 inches from heat about 10 to 15 minutes or until done basting and turning as needed

wwwwomenwithknowhowcom JULY 2014 23

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

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44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

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Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

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$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

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en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 7: Women With Know How July 2014 Issue

wwwwomenwithknowhowcom JULY 2014 7

Yet it was the second more busi-ness-minded question that intrigued me the most I have always had an entrepreneurial spirit so I quickly recognized the unique opportunity that she was describing with this new venture that the doctors were offering to independent business owners So I jumped in with both feet and didnrsquot look back

What is your background-what w e r e y o u d o i n g b e f o r e t h i s business

I had a very successful profes-sion level in sales marketing and brand management for the majority of my career across several diverse industries

What is a good early story about your business

I had a friend who had a lot of exposure to the sun and environ-ment over the years which left her with visible sun damage I didnrsquot know this at first because we had not seen each other in several years since we now lived across the country for each other Yet after taking her through a quick online tool devel-oped by Dr Katie Rodan and Dr Kathy Fields they experts recom-mended the REVERSE regimen for her daily skincare routine through t h i s o n l i n e t o o l H e r R E V E R S E regimen cleans the slate and helps to erase the appearance of prema-ture aging including brown spots

dullness and discoloration I encour-age ever y new customer to take a before picture so they can use the pictures as their baseline going forward It rsquos like with weight gain and loss you donrsquot notice the day-to-day until you look back at pic-tures and you say Oh my goodness I want everyone to compare at 30-60-90-180 and 360 days of using the Rodan + Fields products While we were on the phone catching up she placed her online order In less then a month she had friends comple-menting and noticing an improve-ment in her complexion She was so astonished and delighted with the change in her skin she called me through elated tears thanking me She expressed in her forty years on the planet no one had ever compli-mented her on her skin She became part of my team as an independent consultant on our second phone call in years I remember her saying all she had to do is wash her face and her face would recommend the products for her I love that my busi-ness is truly about changing skin and changing lives as she has been evident of that accomplishment from the beginning

What is unusual or unique about y o u r b u s i n e s s i n c o m p a r i s o n to your competitors or s imilar businesses

First of all everyone has skin and we are all aging all of the time So

Schoolmeester

8 Connect And Grow With Women In Our Community

it appears that my entire demo-graphic is anyone over the age of 18 with skin That is a lot of oppor-tunity I donrsquot have any friends that arenrsquot concerned with how they are going to look in 5 years from now Treatment products are consumable used twice daily it creates resid-ual income Second my business works because the products work I t rsquos that simple The products are award winning and they are clinically proven to change skin Pretty power-ful statements however The Today Show Ellen DeGeneres Oprah and I think the most jaded people on the planet (magazine beauty editors) all agree Rodan + Fields has millions of free PR media impressions every year This allows me to utilize Dr Rodan and Dr Fields media coverage without having to pay for any adver-tising or marketing Third there is no other opportunity out there that allows you to ride on the coat tails of such an established global and debt-free brand Next this business allows me to conduct business any-where anytime as everything it rsquos all managed online from customer sales to team training to consultant and customer support I simply talk to people the same thing each of us do everyday when you tell your friendsfamily about a great restau-rant or movie you love And most importantly I wanted a business I could trust and there is not really a company out there l ike Rodan

+ Fields because the doctors that created it also make the formulas and oversee the clinical trails They also take time to recognize inde-pendent consultants like me Their integrity is beyond reproach and they are considered the dermato-logical dream team not just in the US but also throughout the world That was really important to me and represented a unique opportunity that I couldnrsquot pass up

Is there a customer experience you are most proud of

A new customer asked me to get rid of her ldquowaddlerdquo Your what I asked I was embarrassed that I didnrsquot have any idea what she was talking about Through our conversation I realized she was describing her turkey neck She had been contemplating surgery for the past decade so she had set the bar high Through our online tool the doctors recommended the REDEFINE regimen with the AMP MD for a firmer more youthful appear-ance The AMP MD Micro-Exfoliating Roller utilizes micro-exfoliation to improve the tone and texture of the complexion as skin responds to the contact of the micro-nee -dle tips When used nightly with the REDEFINE Regimen and Night Renewing Serum the result is firmer younger-looking skin I am happy to report that after twelve months of using the REDEFINE AMP it Up Special she is still surgery free even

want it to be so Most things in life take energy time and effort People get impatient in this industry Many people quit within two years This channel takes three to five years to start to reach your potential so you have to give it the patience and commitment There are not many opportunities where you can con-dense a 30-50 year career into 3-5 years while working part-time hours

Wh at wo u l d yo u m o s t l i ke t h e reader to know about your journey in business

I f i r s t b e c a m e a c o n s u l t a n t because I was motivated by money My focus has now shifted to helping other people create opportunities that can change their l i fe and in doing so I rsquove personally become more successful I f making a dif-ference inspires you or someone that you k now then you should look at my Rodan + Fields business oppor tunity from great look ing skin delivered through a scientifi-cally validated and award winning product lines to earning supple-mental income to spending more time with your family to being more secure in your future Rodan + Fields represents the opportunity for life changing results and Irsquom evidence of that

Holly SchoolmeesterPhone 704-936-6602Email hollyschoolmeestergmailcom

9wwwwomenwithknowhowcom JULY 2014

and is very happy with the prog-ress of her smoother firmer and less noticeable ldquowaddlerdquo

Do you do any charity or non profit work

W h e n p e o p l e f e e l g o o d about the way they look the benef i ts of greater se l f - es-teem can really make a differ-ence in their lives But we also know that for people whose very existence is at risk needs are much more fundamental and inordinately more critical than treating ever yday sk in concerns That rsquos why Rodan + Fields created the Rodan + Fields Prescription for Change (PFC) Foundation which seeks to create opportunities to help more people find the support they urgently need I donate my personal resources to help aid this essential cause This past quar ter our corporate team recognized me as one of the generous supporters of the PFC Foundation

What are some of your greatest challenges in your business

Most people want imme -diate gratif ication and that goes for new business ventures as well There are not a lot of is get-r ich-quick oppor tuni-ties that are either legitimate or sustainable yet people still

WomenrsquosEquality DayCelebrating Womenrsquos

Right to VoteAmendment 19(Ratified August 18 1920)

The right of citizens of the United States to vote shall not be denied or abridged by the United

States or by any State on account of sexCongress shall have the power to enforce this

article by appropriate legislationPlease join The League of Women Voters-CharlotteMecklenburg to commemorate and celebrate the passage of the 19th Amendment

WHEN Tuesday August 26 2014 615mdash800 pmWHERE Midwood International ampCultural Center 1817 Central AveWHAT Wine Heavy Hors drsquooeuvres amp a 1-Act Suffrage Play A Very New WomanWHO Guest Speaker Kay McSpadden Noted Columnist Author and Teacher

A donation of $10 is suggested to defray costsWebsite wwwgoleaguegoorg bull 704-556-4600

11wwwwomenwithknowhowcom JULY 2014

7930-D REA RD 28277 (CORNER OF REA RD amp BALLANTYNE COMMONS PKWY)

STONECREST AT PIPER GLEN 7047529787

Not valid with other offers or prior purchases Other services and products may apply

A B O U T I Q U E V E T A T A F F O R D A B L E P R I C E S

12 Connect And Grow With Women In Our Community

eryone to enjoy The Sea Salt Waffle Cut chips are sturdy enough for dip-ping into creamy dips while keeping the Cape Cod crunch Or serve the Origi-nal chips which pair perfectly with any burg-er or hot dog making Cape Cod ldquoa grillrsquos best friendrdquo For more delicious ideas visit wwwcape-codchipscom

W ith the sun shining flowers blooming and warm weather here again itrsquos the perfect

time to gather your friends and family around the backyard for a summer grill-out Preparation serves as the foundation for any successful event To make sure your backyard bash will be one your guests will remember for years to come consider the fol-lowing summer party essentials

A crunchy BBQ companion For all of those backyard barbeques this summer Cape Cod known for ridiculously good kettle-cooked potato chips offers a variety for ev-

fam

ily SUMMERPARTY

Essentials

SUMMERPARTY

Essentials

wwwwomenwithknowhowcom JULY 2014 13

Cool down with a frozen treatGive your guests a reprieve from t h e h e a t w i t h a f l avo r f u l frozen treat

B o m b P o p s a beloved ice cream truck classic are delightful out-door-friendly and sure to please kids and adults alike While the six-finned original red white and blue treat is an all-Amer-ican favorite you can also add a blast of flavor to your gathering with the Sour Wower Bomb Pop This refreshing treat has serious sourness featur-ing flavors of grape green apple and blue raspberry For more flavors visit wwwbombpopcom

Goodness from the grill Nothing is more American than a

grilled juicy hot dog and just in time for summer Ball Park Brand has launched a new pre-mium hot dog mdash Parkrsquos Finest Frankfurters Packed with big bold flavors and seasonings you can actually see Parkrsquos Finest are made with 100 beef contain no artificial preservatives and have no nitrates or nitrites add-ed making it the perfect addition to any summer grilling menu Learn more about Parkrsquos Finest at wwwBallParkBrandcom

14 Connect And Grow With Women In Our Community

A simple trash solution Waste can pile up fast when yoursquore having fun Trash-Ease is the conve-nient portable reusable and prac-tical way to have a trash bag handy whether yoursquore indoors or outdoors Hang a Trash-Ease on your picnic table kitchen counter craft table

work bench or anywhere you need to collect trash Perfect for any tailgate get-together this Ameri-can-made product also comes in a canopy version which easily attach-es to a canopy leg Plus it requires no tools For more information visit wwwtrasheasecom

Fill up water balloons for the kids to engage in a friendly toss game

Place fresh-cut garden flowers in canning jars for a down-home centerpiece

Let the kids play flying disc golf with a few discs and a laundry bas-ket as the goal

String lights through trees shrubs or along fencing for ambiance

Dress up serving tables with mis-matched floral bed sheets

Have sidewalk chalk on hand for kids to play hopscotch

Use terra cotta pots as caddies for forks spoons and knives

wwwwomenwithknowhowcom JULY 2014 15

Do more with hands-free diningWhether yoursquore eating greeting friends or giving out high-fives summer gatherings offer many activities to keep hands busy Keep the fun going with the Super Tailgate Plate a patent-pending recyclable and reusable dining accessory that allows individuals to hold their food and beverage in one hand while leaving their other hand free Manufactured by ProAm 1 Sports Products a com-pany with products that target the lifestyle markets of tailgating homegating grilling camping and outdoor enthusiasts For more information visit wwwSuperTail-gatePlatecom

Add Some Extra Summer FunFrom colorful easy-to-create dec-orations to entertainment for the kids here are some ideas to make your summer get-together extra special for guests

Have your kids make signs so guests can easily locate the party

Fill an old galvanized bucket with ice to keep drinks nice and cool

Hollow out a wa-termelon and fill it with cut fruit for a fun snack

16 Connect And Grow With Women In Our Community

process by which attorneys collect doc-umentation and information to estab-lish their case In Collaborative Law attorneys and parties engage in an open exchange of ideas and informa-tion needed to resolve the matters

In a collaborative divorce hus-bands and wives meet together with their attorneys to collectively discuss issues of dispute with a goal of problem solving To foster open disclosure and communication and to avoid threats of litigation both spouses are required to sign an agreement stating their inten-tion to resolve all matters without going to trial

If either spouse decides to take his or her case to court each of the two attor-neys must withdraw from further repre-sentation of the parties As a result the threat of trial is minimized and parties are dedicated to resolving disputes through mutual agreement

So how does this save money The most expensive part of litigation is the cost of preparing specialized doc-uments that must conform to a set of procedural and evidentiary rules The formal documents take time and in the legal world time is money

In litigation there are also certain time lines set by law that will control the speed of certain steps of the process

A collaborative law divorce is a relatively unknown process that has gained significant popularity in many states across the country Collaborative divorce attorneys are trained in the collaborative process and must main-tain proficiency by periodic trainings The approach is not the same as a tra-ditional adversarial proceeding

For as long as divorce has existed many people have felt that the process of divorce is destructive and ill-suited for people who must remain in contact with one another to raise children or who have a very complicated situation that does not translate well into the framework of a courtroom For people wishing to seek a less hostile divorce or deal with sensitive issues the col-laborative process may be the answer

In a collaborative divorce the husband and wife each have their own collaborative law attorney to ensure each side is represented and knowl-edgeable about the legal aspects of the issues But unlike a traditional divorce that involves court filings which take extreme positions and list grievances a collaborative divorce works by direct and open communi-cation between husbands and wives Further in a court proceeding there is a very cumbersome and expensive

By Leigh Sellers

fam

ily la

w What is aCollaborative Divorce ampHow Can it Save Me Money

you alone anymore Nothing is private Nothing is above disclosure

Divorce and separation is painful and stressful enough without choos-ing the most destructive legal process available

For more information visit the Collaborative Divorce website meck-lenburgcollaborativeorg

To see if Collaborative Divorce is right for you contact a trained collaborative lawyer and discuss your situation(people at barbeque) Photo courtesy of Getty Images

wwwwomenwithknowhowcom JULY 2014 17

YOU CAN SURVIVE

DIVORCELicensed in NC amp SC

bull Complex Family Law Litigation

bull Certified Financial Mediator

bull Certified Superior Court Mediator

bull Certified Specialist in Family Law

Avoid Costly Legal Bills thru MediationThere can be a significant cost savings for both parties when they decideto mediate rather than litigate a case We are committed to saving youmoney that can be much better spent towards a personrsquos or familyrsquos future

704-556-0707 bull kruschlawcom(located in the heart of Southpark)

Two Fairview Center6230 Fairview Road Suite 105

Charlotte North Carolina 28210

These timelines can drag the process out much longer than needed and that means neither party is going to have their financial needs met timely or have a resolution needed on their personal timeline Litigation also requires court appearances The court sets these court dates with no regard to the par-ticipantrsquos obligations So court dates can cost you time away from work Further the caseload of a busy county like Mecklenburg means that more cases are scheduled that the Court has time for on the given date So your attorney might prepare for the case and if there is no time they have to refresh and prepare the next time it is scheduled This costs the parties more money in attorney fees

Another cost of litigation comes by way of enforcing the order that a Judge ultimately enters No court order is perfect and I have never met anyone who is 100 satisfied with the result People are simply more compli-ant with a solution they had a part in crafting There are far fewer problems with agreements or consent orders that are reached as a result of collaborative work as opposed to solutions imposed on them

There is a non-monetary cost to lit-igation too There is no more destruc-tive force on a family or relationships that contested litigation People suffer from stress Parties who are making decisions for the sole purpose of pro-ducing an outcome in court are not truly living their life Going through litiga-tion is like being held captive Nothing you do say spend or make belongs to

Leigh B SellersNC Board Certified Specialist in Family LawNC Certified Family Financial MediatorLicenced in North and South CarolinaKrusch and Sellers PATwo Fairview Road Ste 105 bull Charlotte NC 28210Phone 7045560707 bull Fax 7045537824

18 Connect And Grow With Women In Our Community

wwwfacebookcomazuredoorcreative

CHARLOTTErsquoS LARGEST EVENT FORhome improvement

August 22-24The Park Expo and Conference Center

Discount tickets online and register for a $500 shopping spree

8008490248 | A Southern Shows Inc Production

wwwSouthernIdealHomeShowcom

LANDSCAPE KITCHEN REMODEL

STYLEWErsquoVE DONETHE WORKFOR YOU

BATH

SHOP TOP CHEFS OUTDOORLIVING

fam

ily Make Summer Sizzle with Grilled

Kabobs -Fresh Flavorful Recipes

Featuring Onions

20 Connect And Grow With Women In Our Community

1 Chill onions at least 30 minutes before cutting and use a sharp knife to reduce tearing

2 Soak onions in ice water over-night to dampen their f lavor yet keep their crisp juicy texture

3 Cut onions can be refrigerated up to 7 days in sealed containers

Simple and satisfyingBefore you begin experiment-

ing with k abob combinations of your own try this deliciously simple recipe which melds chicken and shrimp with two colors of onion bell pepper and mango for a sweet and savory main dish

Remember to cut ingredients into uniform pieces and leave space between each piece to ensure your kabobs cook evenly and thoroughly Find additional recipes at wwwonions-usaorg

Kabobs are a simple way to enjoy many of your favorite fresh flavors in a single meal With their easy preparation and quick cooking time kabobs make a perfect weeknight meal when served over rice along with a crisp salad

The potential combinations of meat vegetables and fruit on a kabob are nearly endless Springsummer varieties of onions are espe-cially well-suited for kabobs Their flavor ranges from sweet and mild to slightly pungent Easily identifi-able by their tissue thin skin springsummer onions are higher in water content which gives them a tender crisp texture when grilled

Kitchen tipsFor the best results follow these tips

from the National Onion Association

21wwwwomenwithknowhowcom JULY 2014

Ingredients34 lb boneless skinless chicken breast (1-12rdquo to 2rdquo cubes) 18 medium shrimp shelled and deveined (12 to 34 lb)12 C olive oil12 C prepared mango chutney chopped if coarse)(12 C bottled teriyaki sauce2 Tbs balsamic vinegar

18 12rdquo long bamboometal skewers1 med yellow onion (12rdquo wedges)1 med red onion (12rdquo wedges)2 firm ripe mangos peeled pitted and cut into large cubes1large green bell pepper halved trimmed seeded and cubedNonstick cooking spray as neededGinger Mango Dipping Sauce (reci-pe follows)

Sweet rsquon Savory Teriyaki KabobsMakes 4 to 6 servings

22 Connect And Grow With Women In Our Community

Place chicken and shrimp in shallow glass pan or large re-sealable plastic bag For marinade combine oil chutney teriyaki sauce and vinegar in small bowl with lid Pour half of marinade mixture over chicken and shrimp Cover or seal and marinate in refrigerator at least 3 hours preferably overnight Cover and refrigerate remaining marinade for basting

If using bamboo skewers soak in water at least l hour before using

To prepare kabobs Drain and discard marinade from meat Thread chicken yellow and red onion mango green pepper and shrimp alternately onto skewers Be sure to keep enough room at one end of each skewer for a ldquohandlerdquo

Coat grill grate with nonstick cooking spray Place skewers over medium coals and grill for 12 to 15 minutes or until meat is done and vegetables are tender Brush often with reserved marinade and turn skewers until cooked through If needed use spatula to gently loosen skewers before turning as they may stick

Arrange skewers on a platter and serve with Ginger Mango Dipping Sauce

Ginger Mango Dipping Sauce bull Makes about 1 cup

l mango - halved pitted amp scooped out of skin (about 1 C)14 C froz orange juice concentrate2 tsp grated fresh ginger root (or 12 teaspoon ground ginger)

Combine ingredients in electric blender and puree until smooth

Alternate preparationsOmit shrimp and use 1 12 pounds boneless skinless chicken breast cutting into 36 cubes and using 2 per skewer Instead of grilling place kabobs in broiler pan coated with nonstick cooking spray and

broil 3 inches from heat about 10 to 15 minutes or until done basting and turning as needed

wwwwomenwithknowhowcom JULY 2014 23

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

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Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

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First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

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charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 8: Women With Know How July 2014 Issue

8 Connect And Grow With Women In Our Community

it appears that my entire demo-graphic is anyone over the age of 18 with skin That is a lot of oppor-tunity I donrsquot have any friends that arenrsquot concerned with how they are going to look in 5 years from now Treatment products are consumable used twice daily it creates resid-ual income Second my business works because the products work I t rsquos that simple The products are award winning and they are clinically proven to change skin Pretty power-ful statements however The Today Show Ellen DeGeneres Oprah and I think the most jaded people on the planet (magazine beauty editors) all agree Rodan + Fields has millions of free PR media impressions every year This allows me to utilize Dr Rodan and Dr Fields media coverage without having to pay for any adver-tising or marketing Third there is no other opportunity out there that allows you to ride on the coat tails of such an established global and debt-free brand Next this business allows me to conduct business any-where anytime as everything it rsquos all managed online from customer sales to team training to consultant and customer support I simply talk to people the same thing each of us do everyday when you tell your friendsfamily about a great restau-rant or movie you love And most importantly I wanted a business I could trust and there is not really a company out there l ike Rodan

+ Fields because the doctors that created it also make the formulas and oversee the clinical trails They also take time to recognize inde-pendent consultants like me Their integrity is beyond reproach and they are considered the dermato-logical dream team not just in the US but also throughout the world That was really important to me and represented a unique opportunity that I couldnrsquot pass up

Is there a customer experience you are most proud of

A new customer asked me to get rid of her ldquowaddlerdquo Your what I asked I was embarrassed that I didnrsquot have any idea what she was talking about Through our conversation I realized she was describing her turkey neck She had been contemplating surgery for the past decade so she had set the bar high Through our online tool the doctors recommended the REDEFINE regimen with the AMP MD for a firmer more youthful appear-ance The AMP MD Micro-Exfoliating Roller utilizes micro-exfoliation to improve the tone and texture of the complexion as skin responds to the contact of the micro-nee -dle tips When used nightly with the REDEFINE Regimen and Night Renewing Serum the result is firmer younger-looking skin I am happy to report that after twelve months of using the REDEFINE AMP it Up Special she is still surgery free even

want it to be so Most things in life take energy time and effort People get impatient in this industry Many people quit within two years This channel takes three to five years to start to reach your potential so you have to give it the patience and commitment There are not many opportunities where you can con-dense a 30-50 year career into 3-5 years while working part-time hours

Wh at wo u l d yo u m o s t l i ke t h e reader to know about your journey in business

I f i r s t b e c a m e a c o n s u l t a n t because I was motivated by money My focus has now shifted to helping other people create opportunities that can change their l i fe and in doing so I rsquove personally become more successful I f making a dif-ference inspires you or someone that you k now then you should look at my Rodan + Fields business oppor tunity from great look ing skin delivered through a scientifi-cally validated and award winning product lines to earning supple-mental income to spending more time with your family to being more secure in your future Rodan + Fields represents the opportunity for life changing results and Irsquom evidence of that

Holly SchoolmeesterPhone 704-936-6602Email hollyschoolmeestergmailcom

9wwwwomenwithknowhowcom JULY 2014

and is very happy with the prog-ress of her smoother firmer and less noticeable ldquowaddlerdquo

Do you do any charity or non profit work

W h e n p e o p l e f e e l g o o d about the way they look the benef i ts of greater se l f - es-teem can really make a differ-ence in their lives But we also know that for people whose very existence is at risk needs are much more fundamental and inordinately more critical than treating ever yday sk in concerns That rsquos why Rodan + Fields created the Rodan + Fields Prescription for Change (PFC) Foundation which seeks to create opportunities to help more people find the support they urgently need I donate my personal resources to help aid this essential cause This past quar ter our corporate team recognized me as one of the generous supporters of the PFC Foundation

What are some of your greatest challenges in your business

Most people want imme -diate gratif ication and that goes for new business ventures as well There are not a lot of is get-r ich-quick oppor tuni-ties that are either legitimate or sustainable yet people still

WomenrsquosEquality DayCelebrating Womenrsquos

Right to VoteAmendment 19(Ratified August 18 1920)

The right of citizens of the United States to vote shall not be denied or abridged by the United

States or by any State on account of sexCongress shall have the power to enforce this

article by appropriate legislationPlease join The League of Women Voters-CharlotteMecklenburg to commemorate and celebrate the passage of the 19th Amendment

WHEN Tuesday August 26 2014 615mdash800 pmWHERE Midwood International ampCultural Center 1817 Central AveWHAT Wine Heavy Hors drsquooeuvres amp a 1-Act Suffrage Play A Very New WomanWHO Guest Speaker Kay McSpadden Noted Columnist Author and Teacher

A donation of $10 is suggested to defray costsWebsite wwwgoleaguegoorg bull 704-556-4600

11wwwwomenwithknowhowcom JULY 2014

7930-D REA RD 28277 (CORNER OF REA RD amp BALLANTYNE COMMONS PKWY)

STONECREST AT PIPER GLEN 7047529787

Not valid with other offers or prior purchases Other services and products may apply

A B O U T I Q U E V E T A T A F F O R D A B L E P R I C E S

12 Connect And Grow With Women In Our Community

eryone to enjoy The Sea Salt Waffle Cut chips are sturdy enough for dip-ping into creamy dips while keeping the Cape Cod crunch Or serve the Origi-nal chips which pair perfectly with any burg-er or hot dog making Cape Cod ldquoa grillrsquos best friendrdquo For more delicious ideas visit wwwcape-codchipscom

W ith the sun shining flowers blooming and warm weather here again itrsquos the perfect

time to gather your friends and family around the backyard for a summer grill-out Preparation serves as the foundation for any successful event To make sure your backyard bash will be one your guests will remember for years to come consider the fol-lowing summer party essentials

A crunchy BBQ companion For all of those backyard barbeques this summer Cape Cod known for ridiculously good kettle-cooked potato chips offers a variety for ev-

fam

ily SUMMERPARTY

Essentials

SUMMERPARTY

Essentials

wwwwomenwithknowhowcom JULY 2014 13

Cool down with a frozen treatGive your guests a reprieve from t h e h e a t w i t h a f l avo r f u l frozen treat

B o m b P o p s a beloved ice cream truck classic are delightful out-door-friendly and sure to please kids and adults alike While the six-finned original red white and blue treat is an all-Amer-ican favorite you can also add a blast of flavor to your gathering with the Sour Wower Bomb Pop This refreshing treat has serious sourness featur-ing flavors of grape green apple and blue raspberry For more flavors visit wwwbombpopcom

Goodness from the grill Nothing is more American than a

grilled juicy hot dog and just in time for summer Ball Park Brand has launched a new pre-mium hot dog mdash Parkrsquos Finest Frankfurters Packed with big bold flavors and seasonings you can actually see Parkrsquos Finest are made with 100 beef contain no artificial preservatives and have no nitrates or nitrites add-ed making it the perfect addition to any summer grilling menu Learn more about Parkrsquos Finest at wwwBallParkBrandcom

14 Connect And Grow With Women In Our Community

A simple trash solution Waste can pile up fast when yoursquore having fun Trash-Ease is the conve-nient portable reusable and prac-tical way to have a trash bag handy whether yoursquore indoors or outdoors Hang a Trash-Ease on your picnic table kitchen counter craft table

work bench or anywhere you need to collect trash Perfect for any tailgate get-together this Ameri-can-made product also comes in a canopy version which easily attach-es to a canopy leg Plus it requires no tools For more information visit wwwtrasheasecom

Fill up water balloons for the kids to engage in a friendly toss game

Place fresh-cut garden flowers in canning jars for a down-home centerpiece

Let the kids play flying disc golf with a few discs and a laundry bas-ket as the goal

String lights through trees shrubs or along fencing for ambiance

Dress up serving tables with mis-matched floral bed sheets

Have sidewalk chalk on hand for kids to play hopscotch

Use terra cotta pots as caddies for forks spoons and knives

wwwwomenwithknowhowcom JULY 2014 15

Do more with hands-free diningWhether yoursquore eating greeting friends or giving out high-fives summer gatherings offer many activities to keep hands busy Keep the fun going with the Super Tailgate Plate a patent-pending recyclable and reusable dining accessory that allows individuals to hold their food and beverage in one hand while leaving their other hand free Manufactured by ProAm 1 Sports Products a com-pany with products that target the lifestyle markets of tailgating homegating grilling camping and outdoor enthusiasts For more information visit wwwSuperTail-gatePlatecom

Add Some Extra Summer FunFrom colorful easy-to-create dec-orations to entertainment for the kids here are some ideas to make your summer get-together extra special for guests

Have your kids make signs so guests can easily locate the party

Fill an old galvanized bucket with ice to keep drinks nice and cool

Hollow out a wa-termelon and fill it with cut fruit for a fun snack

16 Connect And Grow With Women In Our Community

process by which attorneys collect doc-umentation and information to estab-lish their case In Collaborative Law attorneys and parties engage in an open exchange of ideas and informa-tion needed to resolve the matters

In a collaborative divorce hus-bands and wives meet together with their attorneys to collectively discuss issues of dispute with a goal of problem solving To foster open disclosure and communication and to avoid threats of litigation both spouses are required to sign an agreement stating their inten-tion to resolve all matters without going to trial

If either spouse decides to take his or her case to court each of the two attor-neys must withdraw from further repre-sentation of the parties As a result the threat of trial is minimized and parties are dedicated to resolving disputes through mutual agreement

So how does this save money The most expensive part of litigation is the cost of preparing specialized doc-uments that must conform to a set of procedural and evidentiary rules The formal documents take time and in the legal world time is money

In litigation there are also certain time lines set by law that will control the speed of certain steps of the process

A collaborative law divorce is a relatively unknown process that has gained significant popularity in many states across the country Collaborative divorce attorneys are trained in the collaborative process and must main-tain proficiency by periodic trainings The approach is not the same as a tra-ditional adversarial proceeding

For as long as divorce has existed many people have felt that the process of divorce is destructive and ill-suited for people who must remain in contact with one another to raise children or who have a very complicated situation that does not translate well into the framework of a courtroom For people wishing to seek a less hostile divorce or deal with sensitive issues the col-laborative process may be the answer

In a collaborative divorce the husband and wife each have their own collaborative law attorney to ensure each side is represented and knowl-edgeable about the legal aspects of the issues But unlike a traditional divorce that involves court filings which take extreme positions and list grievances a collaborative divorce works by direct and open communi-cation between husbands and wives Further in a court proceeding there is a very cumbersome and expensive

By Leigh Sellers

fam

ily la

w What is aCollaborative Divorce ampHow Can it Save Me Money

you alone anymore Nothing is private Nothing is above disclosure

Divorce and separation is painful and stressful enough without choos-ing the most destructive legal process available

For more information visit the Collaborative Divorce website meck-lenburgcollaborativeorg

To see if Collaborative Divorce is right for you contact a trained collaborative lawyer and discuss your situation(people at barbeque) Photo courtesy of Getty Images

wwwwomenwithknowhowcom JULY 2014 17

YOU CAN SURVIVE

DIVORCELicensed in NC amp SC

bull Complex Family Law Litigation

bull Certified Financial Mediator

bull Certified Superior Court Mediator

bull Certified Specialist in Family Law

Avoid Costly Legal Bills thru MediationThere can be a significant cost savings for both parties when they decideto mediate rather than litigate a case We are committed to saving youmoney that can be much better spent towards a personrsquos or familyrsquos future

704-556-0707 bull kruschlawcom(located in the heart of Southpark)

Two Fairview Center6230 Fairview Road Suite 105

Charlotte North Carolina 28210

These timelines can drag the process out much longer than needed and that means neither party is going to have their financial needs met timely or have a resolution needed on their personal timeline Litigation also requires court appearances The court sets these court dates with no regard to the par-ticipantrsquos obligations So court dates can cost you time away from work Further the caseload of a busy county like Mecklenburg means that more cases are scheduled that the Court has time for on the given date So your attorney might prepare for the case and if there is no time they have to refresh and prepare the next time it is scheduled This costs the parties more money in attorney fees

Another cost of litigation comes by way of enforcing the order that a Judge ultimately enters No court order is perfect and I have never met anyone who is 100 satisfied with the result People are simply more compli-ant with a solution they had a part in crafting There are far fewer problems with agreements or consent orders that are reached as a result of collaborative work as opposed to solutions imposed on them

There is a non-monetary cost to lit-igation too There is no more destruc-tive force on a family or relationships that contested litigation People suffer from stress Parties who are making decisions for the sole purpose of pro-ducing an outcome in court are not truly living their life Going through litiga-tion is like being held captive Nothing you do say spend or make belongs to

Leigh B SellersNC Board Certified Specialist in Family LawNC Certified Family Financial MediatorLicenced in North and South CarolinaKrusch and Sellers PATwo Fairview Road Ste 105 bull Charlotte NC 28210Phone 7045560707 bull Fax 7045537824

18 Connect And Grow With Women In Our Community

wwwfacebookcomazuredoorcreative

CHARLOTTErsquoS LARGEST EVENT FORhome improvement

August 22-24The Park Expo and Conference Center

Discount tickets online and register for a $500 shopping spree

8008490248 | A Southern Shows Inc Production

wwwSouthernIdealHomeShowcom

LANDSCAPE KITCHEN REMODEL

STYLEWErsquoVE DONETHE WORKFOR YOU

BATH

SHOP TOP CHEFS OUTDOORLIVING

fam

ily Make Summer Sizzle with Grilled

Kabobs -Fresh Flavorful Recipes

Featuring Onions

20 Connect And Grow With Women In Our Community

1 Chill onions at least 30 minutes before cutting and use a sharp knife to reduce tearing

2 Soak onions in ice water over-night to dampen their f lavor yet keep their crisp juicy texture

3 Cut onions can be refrigerated up to 7 days in sealed containers

Simple and satisfyingBefore you begin experiment-

ing with k abob combinations of your own try this deliciously simple recipe which melds chicken and shrimp with two colors of onion bell pepper and mango for a sweet and savory main dish

Remember to cut ingredients into uniform pieces and leave space between each piece to ensure your kabobs cook evenly and thoroughly Find additional recipes at wwwonions-usaorg

Kabobs are a simple way to enjoy many of your favorite fresh flavors in a single meal With their easy preparation and quick cooking time kabobs make a perfect weeknight meal when served over rice along with a crisp salad

The potential combinations of meat vegetables and fruit on a kabob are nearly endless Springsummer varieties of onions are espe-cially well-suited for kabobs Their flavor ranges from sweet and mild to slightly pungent Easily identifi-able by their tissue thin skin springsummer onions are higher in water content which gives them a tender crisp texture when grilled

Kitchen tipsFor the best results follow these tips

from the National Onion Association

21wwwwomenwithknowhowcom JULY 2014

Ingredients34 lb boneless skinless chicken breast (1-12rdquo to 2rdquo cubes) 18 medium shrimp shelled and deveined (12 to 34 lb)12 C olive oil12 C prepared mango chutney chopped if coarse)(12 C bottled teriyaki sauce2 Tbs balsamic vinegar

18 12rdquo long bamboometal skewers1 med yellow onion (12rdquo wedges)1 med red onion (12rdquo wedges)2 firm ripe mangos peeled pitted and cut into large cubes1large green bell pepper halved trimmed seeded and cubedNonstick cooking spray as neededGinger Mango Dipping Sauce (reci-pe follows)

Sweet rsquon Savory Teriyaki KabobsMakes 4 to 6 servings

22 Connect And Grow With Women In Our Community

Place chicken and shrimp in shallow glass pan or large re-sealable plastic bag For marinade combine oil chutney teriyaki sauce and vinegar in small bowl with lid Pour half of marinade mixture over chicken and shrimp Cover or seal and marinate in refrigerator at least 3 hours preferably overnight Cover and refrigerate remaining marinade for basting

If using bamboo skewers soak in water at least l hour before using

To prepare kabobs Drain and discard marinade from meat Thread chicken yellow and red onion mango green pepper and shrimp alternately onto skewers Be sure to keep enough room at one end of each skewer for a ldquohandlerdquo

Coat grill grate with nonstick cooking spray Place skewers over medium coals and grill for 12 to 15 minutes or until meat is done and vegetables are tender Brush often with reserved marinade and turn skewers until cooked through If needed use spatula to gently loosen skewers before turning as they may stick

Arrange skewers on a platter and serve with Ginger Mango Dipping Sauce

Ginger Mango Dipping Sauce bull Makes about 1 cup

l mango - halved pitted amp scooped out of skin (about 1 C)14 C froz orange juice concentrate2 tsp grated fresh ginger root (or 12 teaspoon ground ginger)

Combine ingredients in electric blender and puree until smooth

Alternate preparationsOmit shrimp and use 1 12 pounds boneless skinless chicken breast cutting into 36 cubes and using 2 per skewer Instead of grilling place kabobs in broiler pan coated with nonstick cooking spray and

broil 3 inches from heat about 10 to 15 minutes or until done basting and turning as needed

wwwwomenwithknowhowcom JULY 2014 23

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

TM

Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

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Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

plans you can spend more time growing your business and less time worrying about obtaining quality photography We never

charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 9: Women With Know How July 2014 Issue

want it to be so Most things in life take energy time and effort People get impatient in this industry Many people quit within two years This channel takes three to five years to start to reach your potential so you have to give it the patience and commitment There are not many opportunities where you can con-dense a 30-50 year career into 3-5 years while working part-time hours

Wh at wo u l d yo u m o s t l i ke t h e reader to know about your journey in business

I f i r s t b e c a m e a c o n s u l t a n t because I was motivated by money My focus has now shifted to helping other people create opportunities that can change their l i fe and in doing so I rsquove personally become more successful I f making a dif-ference inspires you or someone that you k now then you should look at my Rodan + Fields business oppor tunity from great look ing skin delivered through a scientifi-cally validated and award winning product lines to earning supple-mental income to spending more time with your family to being more secure in your future Rodan + Fields represents the opportunity for life changing results and Irsquom evidence of that

Holly SchoolmeesterPhone 704-936-6602Email hollyschoolmeestergmailcom

9wwwwomenwithknowhowcom JULY 2014

and is very happy with the prog-ress of her smoother firmer and less noticeable ldquowaddlerdquo

Do you do any charity or non profit work

W h e n p e o p l e f e e l g o o d about the way they look the benef i ts of greater se l f - es-teem can really make a differ-ence in their lives But we also know that for people whose very existence is at risk needs are much more fundamental and inordinately more critical than treating ever yday sk in concerns That rsquos why Rodan + Fields created the Rodan + Fields Prescription for Change (PFC) Foundation which seeks to create opportunities to help more people find the support they urgently need I donate my personal resources to help aid this essential cause This past quar ter our corporate team recognized me as one of the generous supporters of the PFC Foundation

What are some of your greatest challenges in your business

Most people want imme -diate gratif ication and that goes for new business ventures as well There are not a lot of is get-r ich-quick oppor tuni-ties that are either legitimate or sustainable yet people still

WomenrsquosEquality DayCelebrating Womenrsquos

Right to VoteAmendment 19(Ratified August 18 1920)

The right of citizens of the United States to vote shall not be denied or abridged by the United

States or by any State on account of sexCongress shall have the power to enforce this

article by appropriate legislationPlease join The League of Women Voters-CharlotteMecklenburg to commemorate and celebrate the passage of the 19th Amendment

WHEN Tuesday August 26 2014 615mdash800 pmWHERE Midwood International ampCultural Center 1817 Central AveWHAT Wine Heavy Hors drsquooeuvres amp a 1-Act Suffrage Play A Very New WomanWHO Guest Speaker Kay McSpadden Noted Columnist Author and Teacher

A donation of $10 is suggested to defray costsWebsite wwwgoleaguegoorg bull 704-556-4600

11wwwwomenwithknowhowcom JULY 2014

7930-D REA RD 28277 (CORNER OF REA RD amp BALLANTYNE COMMONS PKWY)

STONECREST AT PIPER GLEN 7047529787

Not valid with other offers or prior purchases Other services and products may apply

A B O U T I Q U E V E T A T A F F O R D A B L E P R I C E S

12 Connect And Grow With Women In Our Community

eryone to enjoy The Sea Salt Waffle Cut chips are sturdy enough for dip-ping into creamy dips while keeping the Cape Cod crunch Or serve the Origi-nal chips which pair perfectly with any burg-er or hot dog making Cape Cod ldquoa grillrsquos best friendrdquo For more delicious ideas visit wwwcape-codchipscom

W ith the sun shining flowers blooming and warm weather here again itrsquos the perfect

time to gather your friends and family around the backyard for a summer grill-out Preparation serves as the foundation for any successful event To make sure your backyard bash will be one your guests will remember for years to come consider the fol-lowing summer party essentials

A crunchy BBQ companion For all of those backyard barbeques this summer Cape Cod known for ridiculously good kettle-cooked potato chips offers a variety for ev-

fam

ily SUMMERPARTY

Essentials

SUMMERPARTY

Essentials

wwwwomenwithknowhowcom JULY 2014 13

Cool down with a frozen treatGive your guests a reprieve from t h e h e a t w i t h a f l avo r f u l frozen treat

B o m b P o p s a beloved ice cream truck classic are delightful out-door-friendly and sure to please kids and adults alike While the six-finned original red white and blue treat is an all-Amer-ican favorite you can also add a blast of flavor to your gathering with the Sour Wower Bomb Pop This refreshing treat has serious sourness featur-ing flavors of grape green apple and blue raspberry For more flavors visit wwwbombpopcom

Goodness from the grill Nothing is more American than a

grilled juicy hot dog and just in time for summer Ball Park Brand has launched a new pre-mium hot dog mdash Parkrsquos Finest Frankfurters Packed with big bold flavors and seasonings you can actually see Parkrsquos Finest are made with 100 beef contain no artificial preservatives and have no nitrates or nitrites add-ed making it the perfect addition to any summer grilling menu Learn more about Parkrsquos Finest at wwwBallParkBrandcom

14 Connect And Grow With Women In Our Community

A simple trash solution Waste can pile up fast when yoursquore having fun Trash-Ease is the conve-nient portable reusable and prac-tical way to have a trash bag handy whether yoursquore indoors or outdoors Hang a Trash-Ease on your picnic table kitchen counter craft table

work bench or anywhere you need to collect trash Perfect for any tailgate get-together this Ameri-can-made product also comes in a canopy version which easily attach-es to a canopy leg Plus it requires no tools For more information visit wwwtrasheasecom

Fill up water balloons for the kids to engage in a friendly toss game

Place fresh-cut garden flowers in canning jars for a down-home centerpiece

Let the kids play flying disc golf with a few discs and a laundry bas-ket as the goal

String lights through trees shrubs or along fencing for ambiance

Dress up serving tables with mis-matched floral bed sheets

Have sidewalk chalk on hand for kids to play hopscotch

Use terra cotta pots as caddies for forks spoons and knives

wwwwomenwithknowhowcom JULY 2014 15

Do more with hands-free diningWhether yoursquore eating greeting friends or giving out high-fives summer gatherings offer many activities to keep hands busy Keep the fun going with the Super Tailgate Plate a patent-pending recyclable and reusable dining accessory that allows individuals to hold their food and beverage in one hand while leaving their other hand free Manufactured by ProAm 1 Sports Products a com-pany with products that target the lifestyle markets of tailgating homegating grilling camping and outdoor enthusiasts For more information visit wwwSuperTail-gatePlatecom

Add Some Extra Summer FunFrom colorful easy-to-create dec-orations to entertainment for the kids here are some ideas to make your summer get-together extra special for guests

Have your kids make signs so guests can easily locate the party

Fill an old galvanized bucket with ice to keep drinks nice and cool

Hollow out a wa-termelon and fill it with cut fruit for a fun snack

16 Connect And Grow With Women In Our Community

process by which attorneys collect doc-umentation and information to estab-lish their case In Collaborative Law attorneys and parties engage in an open exchange of ideas and informa-tion needed to resolve the matters

In a collaborative divorce hus-bands and wives meet together with their attorneys to collectively discuss issues of dispute with a goal of problem solving To foster open disclosure and communication and to avoid threats of litigation both spouses are required to sign an agreement stating their inten-tion to resolve all matters without going to trial

If either spouse decides to take his or her case to court each of the two attor-neys must withdraw from further repre-sentation of the parties As a result the threat of trial is minimized and parties are dedicated to resolving disputes through mutual agreement

So how does this save money The most expensive part of litigation is the cost of preparing specialized doc-uments that must conform to a set of procedural and evidentiary rules The formal documents take time and in the legal world time is money

In litigation there are also certain time lines set by law that will control the speed of certain steps of the process

A collaborative law divorce is a relatively unknown process that has gained significant popularity in many states across the country Collaborative divorce attorneys are trained in the collaborative process and must main-tain proficiency by periodic trainings The approach is not the same as a tra-ditional adversarial proceeding

For as long as divorce has existed many people have felt that the process of divorce is destructive and ill-suited for people who must remain in contact with one another to raise children or who have a very complicated situation that does not translate well into the framework of a courtroom For people wishing to seek a less hostile divorce or deal with sensitive issues the col-laborative process may be the answer

In a collaborative divorce the husband and wife each have their own collaborative law attorney to ensure each side is represented and knowl-edgeable about the legal aspects of the issues But unlike a traditional divorce that involves court filings which take extreme positions and list grievances a collaborative divorce works by direct and open communi-cation between husbands and wives Further in a court proceeding there is a very cumbersome and expensive

By Leigh Sellers

fam

ily la

w What is aCollaborative Divorce ampHow Can it Save Me Money

you alone anymore Nothing is private Nothing is above disclosure

Divorce and separation is painful and stressful enough without choos-ing the most destructive legal process available

For more information visit the Collaborative Divorce website meck-lenburgcollaborativeorg

To see if Collaborative Divorce is right for you contact a trained collaborative lawyer and discuss your situation(people at barbeque) Photo courtesy of Getty Images

wwwwomenwithknowhowcom JULY 2014 17

YOU CAN SURVIVE

DIVORCELicensed in NC amp SC

bull Complex Family Law Litigation

bull Certified Financial Mediator

bull Certified Superior Court Mediator

bull Certified Specialist in Family Law

Avoid Costly Legal Bills thru MediationThere can be a significant cost savings for both parties when they decideto mediate rather than litigate a case We are committed to saving youmoney that can be much better spent towards a personrsquos or familyrsquos future

704-556-0707 bull kruschlawcom(located in the heart of Southpark)

Two Fairview Center6230 Fairview Road Suite 105

Charlotte North Carolina 28210

These timelines can drag the process out much longer than needed and that means neither party is going to have their financial needs met timely or have a resolution needed on their personal timeline Litigation also requires court appearances The court sets these court dates with no regard to the par-ticipantrsquos obligations So court dates can cost you time away from work Further the caseload of a busy county like Mecklenburg means that more cases are scheduled that the Court has time for on the given date So your attorney might prepare for the case and if there is no time they have to refresh and prepare the next time it is scheduled This costs the parties more money in attorney fees

Another cost of litigation comes by way of enforcing the order that a Judge ultimately enters No court order is perfect and I have never met anyone who is 100 satisfied with the result People are simply more compli-ant with a solution they had a part in crafting There are far fewer problems with agreements or consent orders that are reached as a result of collaborative work as opposed to solutions imposed on them

There is a non-monetary cost to lit-igation too There is no more destruc-tive force on a family or relationships that contested litigation People suffer from stress Parties who are making decisions for the sole purpose of pro-ducing an outcome in court are not truly living their life Going through litiga-tion is like being held captive Nothing you do say spend or make belongs to

Leigh B SellersNC Board Certified Specialist in Family LawNC Certified Family Financial MediatorLicenced in North and South CarolinaKrusch and Sellers PATwo Fairview Road Ste 105 bull Charlotte NC 28210Phone 7045560707 bull Fax 7045537824

18 Connect And Grow With Women In Our Community

wwwfacebookcomazuredoorcreative

CHARLOTTErsquoS LARGEST EVENT FORhome improvement

August 22-24The Park Expo and Conference Center

Discount tickets online and register for a $500 shopping spree

8008490248 | A Southern Shows Inc Production

wwwSouthernIdealHomeShowcom

LANDSCAPE KITCHEN REMODEL

STYLEWErsquoVE DONETHE WORKFOR YOU

BATH

SHOP TOP CHEFS OUTDOORLIVING

fam

ily Make Summer Sizzle with Grilled

Kabobs -Fresh Flavorful Recipes

Featuring Onions

20 Connect And Grow With Women In Our Community

1 Chill onions at least 30 minutes before cutting and use a sharp knife to reduce tearing

2 Soak onions in ice water over-night to dampen their f lavor yet keep their crisp juicy texture

3 Cut onions can be refrigerated up to 7 days in sealed containers

Simple and satisfyingBefore you begin experiment-

ing with k abob combinations of your own try this deliciously simple recipe which melds chicken and shrimp with two colors of onion bell pepper and mango for a sweet and savory main dish

Remember to cut ingredients into uniform pieces and leave space between each piece to ensure your kabobs cook evenly and thoroughly Find additional recipes at wwwonions-usaorg

Kabobs are a simple way to enjoy many of your favorite fresh flavors in a single meal With their easy preparation and quick cooking time kabobs make a perfect weeknight meal when served over rice along with a crisp salad

The potential combinations of meat vegetables and fruit on a kabob are nearly endless Springsummer varieties of onions are espe-cially well-suited for kabobs Their flavor ranges from sweet and mild to slightly pungent Easily identifi-able by their tissue thin skin springsummer onions are higher in water content which gives them a tender crisp texture when grilled

Kitchen tipsFor the best results follow these tips

from the National Onion Association

21wwwwomenwithknowhowcom JULY 2014

Ingredients34 lb boneless skinless chicken breast (1-12rdquo to 2rdquo cubes) 18 medium shrimp shelled and deveined (12 to 34 lb)12 C olive oil12 C prepared mango chutney chopped if coarse)(12 C bottled teriyaki sauce2 Tbs balsamic vinegar

18 12rdquo long bamboometal skewers1 med yellow onion (12rdquo wedges)1 med red onion (12rdquo wedges)2 firm ripe mangos peeled pitted and cut into large cubes1large green bell pepper halved trimmed seeded and cubedNonstick cooking spray as neededGinger Mango Dipping Sauce (reci-pe follows)

Sweet rsquon Savory Teriyaki KabobsMakes 4 to 6 servings

22 Connect And Grow With Women In Our Community

Place chicken and shrimp in shallow glass pan or large re-sealable plastic bag For marinade combine oil chutney teriyaki sauce and vinegar in small bowl with lid Pour half of marinade mixture over chicken and shrimp Cover or seal and marinate in refrigerator at least 3 hours preferably overnight Cover and refrigerate remaining marinade for basting

If using bamboo skewers soak in water at least l hour before using

To prepare kabobs Drain and discard marinade from meat Thread chicken yellow and red onion mango green pepper and shrimp alternately onto skewers Be sure to keep enough room at one end of each skewer for a ldquohandlerdquo

Coat grill grate with nonstick cooking spray Place skewers over medium coals and grill for 12 to 15 minutes or until meat is done and vegetables are tender Brush often with reserved marinade and turn skewers until cooked through If needed use spatula to gently loosen skewers before turning as they may stick

Arrange skewers on a platter and serve with Ginger Mango Dipping Sauce

Ginger Mango Dipping Sauce bull Makes about 1 cup

l mango - halved pitted amp scooped out of skin (about 1 C)14 C froz orange juice concentrate2 tsp grated fresh ginger root (or 12 teaspoon ground ginger)

Combine ingredients in electric blender and puree until smooth

Alternate preparationsOmit shrimp and use 1 12 pounds boneless skinless chicken breast cutting into 36 cubes and using 2 per skewer Instead of grilling place kabobs in broiler pan coated with nonstick cooking spray and

broil 3 inches from heat about 10 to 15 minutes or until done basting and turning as needed

wwwwomenwithknowhowcom JULY 2014 23

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

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Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

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First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

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wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 10: Women With Know How July 2014 Issue

WomenrsquosEquality DayCelebrating Womenrsquos

Right to VoteAmendment 19(Ratified August 18 1920)

The right of citizens of the United States to vote shall not be denied or abridged by the United

States or by any State on account of sexCongress shall have the power to enforce this

article by appropriate legislationPlease join The League of Women Voters-CharlotteMecklenburg to commemorate and celebrate the passage of the 19th Amendment

WHEN Tuesday August 26 2014 615mdash800 pmWHERE Midwood International ampCultural Center 1817 Central AveWHAT Wine Heavy Hors drsquooeuvres amp a 1-Act Suffrage Play A Very New WomanWHO Guest Speaker Kay McSpadden Noted Columnist Author and Teacher

A donation of $10 is suggested to defray costsWebsite wwwgoleaguegoorg bull 704-556-4600

11wwwwomenwithknowhowcom JULY 2014

7930-D REA RD 28277 (CORNER OF REA RD amp BALLANTYNE COMMONS PKWY)

STONECREST AT PIPER GLEN 7047529787

Not valid with other offers or prior purchases Other services and products may apply

A B O U T I Q U E V E T A T A F F O R D A B L E P R I C E S

12 Connect And Grow With Women In Our Community

eryone to enjoy The Sea Salt Waffle Cut chips are sturdy enough for dip-ping into creamy dips while keeping the Cape Cod crunch Or serve the Origi-nal chips which pair perfectly with any burg-er or hot dog making Cape Cod ldquoa grillrsquos best friendrdquo For more delicious ideas visit wwwcape-codchipscom

W ith the sun shining flowers blooming and warm weather here again itrsquos the perfect

time to gather your friends and family around the backyard for a summer grill-out Preparation serves as the foundation for any successful event To make sure your backyard bash will be one your guests will remember for years to come consider the fol-lowing summer party essentials

A crunchy BBQ companion For all of those backyard barbeques this summer Cape Cod known for ridiculously good kettle-cooked potato chips offers a variety for ev-

fam

ily SUMMERPARTY

Essentials

SUMMERPARTY

Essentials

wwwwomenwithknowhowcom JULY 2014 13

Cool down with a frozen treatGive your guests a reprieve from t h e h e a t w i t h a f l avo r f u l frozen treat

B o m b P o p s a beloved ice cream truck classic are delightful out-door-friendly and sure to please kids and adults alike While the six-finned original red white and blue treat is an all-Amer-ican favorite you can also add a blast of flavor to your gathering with the Sour Wower Bomb Pop This refreshing treat has serious sourness featur-ing flavors of grape green apple and blue raspberry For more flavors visit wwwbombpopcom

Goodness from the grill Nothing is more American than a

grilled juicy hot dog and just in time for summer Ball Park Brand has launched a new pre-mium hot dog mdash Parkrsquos Finest Frankfurters Packed with big bold flavors and seasonings you can actually see Parkrsquos Finest are made with 100 beef contain no artificial preservatives and have no nitrates or nitrites add-ed making it the perfect addition to any summer grilling menu Learn more about Parkrsquos Finest at wwwBallParkBrandcom

14 Connect And Grow With Women In Our Community

A simple trash solution Waste can pile up fast when yoursquore having fun Trash-Ease is the conve-nient portable reusable and prac-tical way to have a trash bag handy whether yoursquore indoors or outdoors Hang a Trash-Ease on your picnic table kitchen counter craft table

work bench or anywhere you need to collect trash Perfect for any tailgate get-together this Ameri-can-made product also comes in a canopy version which easily attach-es to a canopy leg Plus it requires no tools For more information visit wwwtrasheasecom

Fill up water balloons for the kids to engage in a friendly toss game

Place fresh-cut garden flowers in canning jars for a down-home centerpiece

Let the kids play flying disc golf with a few discs and a laundry bas-ket as the goal

String lights through trees shrubs or along fencing for ambiance

Dress up serving tables with mis-matched floral bed sheets

Have sidewalk chalk on hand for kids to play hopscotch

Use terra cotta pots as caddies for forks spoons and knives

wwwwomenwithknowhowcom JULY 2014 15

Do more with hands-free diningWhether yoursquore eating greeting friends or giving out high-fives summer gatherings offer many activities to keep hands busy Keep the fun going with the Super Tailgate Plate a patent-pending recyclable and reusable dining accessory that allows individuals to hold their food and beverage in one hand while leaving their other hand free Manufactured by ProAm 1 Sports Products a com-pany with products that target the lifestyle markets of tailgating homegating grilling camping and outdoor enthusiasts For more information visit wwwSuperTail-gatePlatecom

Add Some Extra Summer FunFrom colorful easy-to-create dec-orations to entertainment for the kids here are some ideas to make your summer get-together extra special for guests

Have your kids make signs so guests can easily locate the party

Fill an old galvanized bucket with ice to keep drinks nice and cool

Hollow out a wa-termelon and fill it with cut fruit for a fun snack

16 Connect And Grow With Women In Our Community

process by which attorneys collect doc-umentation and information to estab-lish their case In Collaborative Law attorneys and parties engage in an open exchange of ideas and informa-tion needed to resolve the matters

In a collaborative divorce hus-bands and wives meet together with their attorneys to collectively discuss issues of dispute with a goal of problem solving To foster open disclosure and communication and to avoid threats of litigation both spouses are required to sign an agreement stating their inten-tion to resolve all matters without going to trial

If either spouse decides to take his or her case to court each of the two attor-neys must withdraw from further repre-sentation of the parties As a result the threat of trial is minimized and parties are dedicated to resolving disputes through mutual agreement

So how does this save money The most expensive part of litigation is the cost of preparing specialized doc-uments that must conform to a set of procedural and evidentiary rules The formal documents take time and in the legal world time is money

In litigation there are also certain time lines set by law that will control the speed of certain steps of the process

A collaborative law divorce is a relatively unknown process that has gained significant popularity in many states across the country Collaborative divorce attorneys are trained in the collaborative process and must main-tain proficiency by periodic trainings The approach is not the same as a tra-ditional adversarial proceeding

For as long as divorce has existed many people have felt that the process of divorce is destructive and ill-suited for people who must remain in contact with one another to raise children or who have a very complicated situation that does not translate well into the framework of a courtroom For people wishing to seek a less hostile divorce or deal with sensitive issues the col-laborative process may be the answer

In a collaborative divorce the husband and wife each have their own collaborative law attorney to ensure each side is represented and knowl-edgeable about the legal aspects of the issues But unlike a traditional divorce that involves court filings which take extreme positions and list grievances a collaborative divorce works by direct and open communi-cation between husbands and wives Further in a court proceeding there is a very cumbersome and expensive

By Leigh Sellers

fam

ily la

w What is aCollaborative Divorce ampHow Can it Save Me Money

you alone anymore Nothing is private Nothing is above disclosure

Divorce and separation is painful and stressful enough without choos-ing the most destructive legal process available

For more information visit the Collaborative Divorce website meck-lenburgcollaborativeorg

To see if Collaborative Divorce is right for you contact a trained collaborative lawyer and discuss your situation(people at barbeque) Photo courtesy of Getty Images

wwwwomenwithknowhowcom JULY 2014 17

YOU CAN SURVIVE

DIVORCELicensed in NC amp SC

bull Complex Family Law Litigation

bull Certified Financial Mediator

bull Certified Superior Court Mediator

bull Certified Specialist in Family Law

Avoid Costly Legal Bills thru MediationThere can be a significant cost savings for both parties when they decideto mediate rather than litigate a case We are committed to saving youmoney that can be much better spent towards a personrsquos or familyrsquos future

704-556-0707 bull kruschlawcom(located in the heart of Southpark)

Two Fairview Center6230 Fairview Road Suite 105

Charlotte North Carolina 28210

These timelines can drag the process out much longer than needed and that means neither party is going to have their financial needs met timely or have a resolution needed on their personal timeline Litigation also requires court appearances The court sets these court dates with no regard to the par-ticipantrsquos obligations So court dates can cost you time away from work Further the caseload of a busy county like Mecklenburg means that more cases are scheduled that the Court has time for on the given date So your attorney might prepare for the case and if there is no time they have to refresh and prepare the next time it is scheduled This costs the parties more money in attorney fees

Another cost of litigation comes by way of enforcing the order that a Judge ultimately enters No court order is perfect and I have never met anyone who is 100 satisfied with the result People are simply more compli-ant with a solution they had a part in crafting There are far fewer problems with agreements or consent orders that are reached as a result of collaborative work as opposed to solutions imposed on them

There is a non-monetary cost to lit-igation too There is no more destruc-tive force on a family or relationships that contested litigation People suffer from stress Parties who are making decisions for the sole purpose of pro-ducing an outcome in court are not truly living their life Going through litiga-tion is like being held captive Nothing you do say spend or make belongs to

Leigh B SellersNC Board Certified Specialist in Family LawNC Certified Family Financial MediatorLicenced in North and South CarolinaKrusch and Sellers PATwo Fairview Road Ste 105 bull Charlotte NC 28210Phone 7045560707 bull Fax 7045537824

18 Connect And Grow With Women In Our Community

wwwfacebookcomazuredoorcreative

CHARLOTTErsquoS LARGEST EVENT FORhome improvement

August 22-24The Park Expo and Conference Center

Discount tickets online and register for a $500 shopping spree

8008490248 | A Southern Shows Inc Production

wwwSouthernIdealHomeShowcom

LANDSCAPE KITCHEN REMODEL

STYLEWErsquoVE DONETHE WORKFOR YOU

BATH

SHOP TOP CHEFS OUTDOORLIVING

fam

ily Make Summer Sizzle with Grilled

Kabobs -Fresh Flavorful Recipes

Featuring Onions

20 Connect And Grow With Women In Our Community

1 Chill onions at least 30 minutes before cutting and use a sharp knife to reduce tearing

2 Soak onions in ice water over-night to dampen their f lavor yet keep their crisp juicy texture

3 Cut onions can be refrigerated up to 7 days in sealed containers

Simple and satisfyingBefore you begin experiment-

ing with k abob combinations of your own try this deliciously simple recipe which melds chicken and shrimp with two colors of onion bell pepper and mango for a sweet and savory main dish

Remember to cut ingredients into uniform pieces and leave space between each piece to ensure your kabobs cook evenly and thoroughly Find additional recipes at wwwonions-usaorg

Kabobs are a simple way to enjoy many of your favorite fresh flavors in a single meal With their easy preparation and quick cooking time kabobs make a perfect weeknight meal when served over rice along with a crisp salad

The potential combinations of meat vegetables and fruit on a kabob are nearly endless Springsummer varieties of onions are espe-cially well-suited for kabobs Their flavor ranges from sweet and mild to slightly pungent Easily identifi-able by their tissue thin skin springsummer onions are higher in water content which gives them a tender crisp texture when grilled

Kitchen tipsFor the best results follow these tips

from the National Onion Association

21wwwwomenwithknowhowcom JULY 2014

Ingredients34 lb boneless skinless chicken breast (1-12rdquo to 2rdquo cubes) 18 medium shrimp shelled and deveined (12 to 34 lb)12 C olive oil12 C prepared mango chutney chopped if coarse)(12 C bottled teriyaki sauce2 Tbs balsamic vinegar

18 12rdquo long bamboometal skewers1 med yellow onion (12rdquo wedges)1 med red onion (12rdquo wedges)2 firm ripe mangos peeled pitted and cut into large cubes1large green bell pepper halved trimmed seeded and cubedNonstick cooking spray as neededGinger Mango Dipping Sauce (reci-pe follows)

Sweet rsquon Savory Teriyaki KabobsMakes 4 to 6 servings

22 Connect And Grow With Women In Our Community

Place chicken and shrimp in shallow glass pan or large re-sealable plastic bag For marinade combine oil chutney teriyaki sauce and vinegar in small bowl with lid Pour half of marinade mixture over chicken and shrimp Cover or seal and marinate in refrigerator at least 3 hours preferably overnight Cover and refrigerate remaining marinade for basting

If using bamboo skewers soak in water at least l hour before using

To prepare kabobs Drain and discard marinade from meat Thread chicken yellow and red onion mango green pepper and shrimp alternately onto skewers Be sure to keep enough room at one end of each skewer for a ldquohandlerdquo

Coat grill grate with nonstick cooking spray Place skewers over medium coals and grill for 12 to 15 minutes or until meat is done and vegetables are tender Brush often with reserved marinade and turn skewers until cooked through If needed use spatula to gently loosen skewers before turning as they may stick

Arrange skewers on a platter and serve with Ginger Mango Dipping Sauce

Ginger Mango Dipping Sauce bull Makes about 1 cup

l mango - halved pitted amp scooped out of skin (about 1 C)14 C froz orange juice concentrate2 tsp grated fresh ginger root (or 12 teaspoon ground ginger)

Combine ingredients in electric blender and puree until smooth

Alternate preparationsOmit shrimp and use 1 12 pounds boneless skinless chicken breast cutting into 36 cubes and using 2 per skewer Instead of grilling place kabobs in broiler pan coated with nonstick cooking spray and

broil 3 inches from heat about 10 to 15 minutes or until done basting and turning as needed

wwwwomenwithknowhowcom JULY 2014 23

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

TM

Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

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Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

plans you can spend more time growing your business and less time worrying about obtaining quality photography We never

charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 11: Women With Know How July 2014 Issue

11wwwwomenwithknowhowcom JULY 2014

7930-D REA RD 28277 (CORNER OF REA RD amp BALLANTYNE COMMONS PKWY)

STONECREST AT PIPER GLEN 7047529787

Not valid with other offers or prior purchases Other services and products may apply

A B O U T I Q U E V E T A T A F F O R D A B L E P R I C E S

12 Connect And Grow With Women In Our Community

eryone to enjoy The Sea Salt Waffle Cut chips are sturdy enough for dip-ping into creamy dips while keeping the Cape Cod crunch Or serve the Origi-nal chips which pair perfectly with any burg-er or hot dog making Cape Cod ldquoa grillrsquos best friendrdquo For more delicious ideas visit wwwcape-codchipscom

W ith the sun shining flowers blooming and warm weather here again itrsquos the perfect

time to gather your friends and family around the backyard for a summer grill-out Preparation serves as the foundation for any successful event To make sure your backyard bash will be one your guests will remember for years to come consider the fol-lowing summer party essentials

A crunchy BBQ companion For all of those backyard barbeques this summer Cape Cod known for ridiculously good kettle-cooked potato chips offers a variety for ev-

fam

ily SUMMERPARTY

Essentials

SUMMERPARTY

Essentials

wwwwomenwithknowhowcom JULY 2014 13

Cool down with a frozen treatGive your guests a reprieve from t h e h e a t w i t h a f l avo r f u l frozen treat

B o m b P o p s a beloved ice cream truck classic are delightful out-door-friendly and sure to please kids and adults alike While the six-finned original red white and blue treat is an all-Amer-ican favorite you can also add a blast of flavor to your gathering with the Sour Wower Bomb Pop This refreshing treat has serious sourness featur-ing flavors of grape green apple and blue raspberry For more flavors visit wwwbombpopcom

Goodness from the grill Nothing is more American than a

grilled juicy hot dog and just in time for summer Ball Park Brand has launched a new pre-mium hot dog mdash Parkrsquos Finest Frankfurters Packed with big bold flavors and seasonings you can actually see Parkrsquos Finest are made with 100 beef contain no artificial preservatives and have no nitrates or nitrites add-ed making it the perfect addition to any summer grilling menu Learn more about Parkrsquos Finest at wwwBallParkBrandcom

14 Connect And Grow With Women In Our Community

A simple trash solution Waste can pile up fast when yoursquore having fun Trash-Ease is the conve-nient portable reusable and prac-tical way to have a trash bag handy whether yoursquore indoors or outdoors Hang a Trash-Ease on your picnic table kitchen counter craft table

work bench or anywhere you need to collect trash Perfect for any tailgate get-together this Ameri-can-made product also comes in a canopy version which easily attach-es to a canopy leg Plus it requires no tools For more information visit wwwtrasheasecom

Fill up water balloons for the kids to engage in a friendly toss game

Place fresh-cut garden flowers in canning jars for a down-home centerpiece

Let the kids play flying disc golf with a few discs and a laundry bas-ket as the goal

String lights through trees shrubs or along fencing for ambiance

Dress up serving tables with mis-matched floral bed sheets

Have sidewalk chalk on hand for kids to play hopscotch

Use terra cotta pots as caddies for forks spoons and knives

wwwwomenwithknowhowcom JULY 2014 15

Do more with hands-free diningWhether yoursquore eating greeting friends or giving out high-fives summer gatherings offer many activities to keep hands busy Keep the fun going with the Super Tailgate Plate a patent-pending recyclable and reusable dining accessory that allows individuals to hold their food and beverage in one hand while leaving their other hand free Manufactured by ProAm 1 Sports Products a com-pany with products that target the lifestyle markets of tailgating homegating grilling camping and outdoor enthusiasts For more information visit wwwSuperTail-gatePlatecom

Add Some Extra Summer FunFrom colorful easy-to-create dec-orations to entertainment for the kids here are some ideas to make your summer get-together extra special for guests

Have your kids make signs so guests can easily locate the party

Fill an old galvanized bucket with ice to keep drinks nice and cool

Hollow out a wa-termelon and fill it with cut fruit for a fun snack

16 Connect And Grow With Women In Our Community

process by which attorneys collect doc-umentation and information to estab-lish their case In Collaborative Law attorneys and parties engage in an open exchange of ideas and informa-tion needed to resolve the matters

In a collaborative divorce hus-bands and wives meet together with their attorneys to collectively discuss issues of dispute with a goal of problem solving To foster open disclosure and communication and to avoid threats of litigation both spouses are required to sign an agreement stating their inten-tion to resolve all matters without going to trial

If either spouse decides to take his or her case to court each of the two attor-neys must withdraw from further repre-sentation of the parties As a result the threat of trial is minimized and parties are dedicated to resolving disputes through mutual agreement

So how does this save money The most expensive part of litigation is the cost of preparing specialized doc-uments that must conform to a set of procedural and evidentiary rules The formal documents take time and in the legal world time is money

In litigation there are also certain time lines set by law that will control the speed of certain steps of the process

A collaborative law divorce is a relatively unknown process that has gained significant popularity in many states across the country Collaborative divorce attorneys are trained in the collaborative process and must main-tain proficiency by periodic trainings The approach is not the same as a tra-ditional adversarial proceeding

For as long as divorce has existed many people have felt that the process of divorce is destructive and ill-suited for people who must remain in contact with one another to raise children or who have a very complicated situation that does not translate well into the framework of a courtroom For people wishing to seek a less hostile divorce or deal with sensitive issues the col-laborative process may be the answer

In a collaborative divorce the husband and wife each have their own collaborative law attorney to ensure each side is represented and knowl-edgeable about the legal aspects of the issues But unlike a traditional divorce that involves court filings which take extreme positions and list grievances a collaborative divorce works by direct and open communi-cation between husbands and wives Further in a court proceeding there is a very cumbersome and expensive

By Leigh Sellers

fam

ily la

w What is aCollaborative Divorce ampHow Can it Save Me Money

you alone anymore Nothing is private Nothing is above disclosure

Divorce and separation is painful and stressful enough without choos-ing the most destructive legal process available

For more information visit the Collaborative Divorce website meck-lenburgcollaborativeorg

To see if Collaborative Divorce is right for you contact a trained collaborative lawyer and discuss your situation(people at barbeque) Photo courtesy of Getty Images

wwwwomenwithknowhowcom JULY 2014 17

YOU CAN SURVIVE

DIVORCELicensed in NC amp SC

bull Complex Family Law Litigation

bull Certified Financial Mediator

bull Certified Superior Court Mediator

bull Certified Specialist in Family Law

Avoid Costly Legal Bills thru MediationThere can be a significant cost savings for both parties when they decideto mediate rather than litigate a case We are committed to saving youmoney that can be much better spent towards a personrsquos or familyrsquos future

704-556-0707 bull kruschlawcom(located in the heart of Southpark)

Two Fairview Center6230 Fairview Road Suite 105

Charlotte North Carolina 28210

These timelines can drag the process out much longer than needed and that means neither party is going to have their financial needs met timely or have a resolution needed on their personal timeline Litigation also requires court appearances The court sets these court dates with no regard to the par-ticipantrsquos obligations So court dates can cost you time away from work Further the caseload of a busy county like Mecklenburg means that more cases are scheduled that the Court has time for on the given date So your attorney might prepare for the case and if there is no time they have to refresh and prepare the next time it is scheduled This costs the parties more money in attorney fees

Another cost of litigation comes by way of enforcing the order that a Judge ultimately enters No court order is perfect and I have never met anyone who is 100 satisfied with the result People are simply more compli-ant with a solution they had a part in crafting There are far fewer problems with agreements or consent orders that are reached as a result of collaborative work as opposed to solutions imposed on them

There is a non-monetary cost to lit-igation too There is no more destruc-tive force on a family or relationships that contested litigation People suffer from stress Parties who are making decisions for the sole purpose of pro-ducing an outcome in court are not truly living their life Going through litiga-tion is like being held captive Nothing you do say spend or make belongs to

Leigh B SellersNC Board Certified Specialist in Family LawNC Certified Family Financial MediatorLicenced in North and South CarolinaKrusch and Sellers PATwo Fairview Road Ste 105 bull Charlotte NC 28210Phone 7045560707 bull Fax 7045537824

18 Connect And Grow With Women In Our Community

wwwfacebookcomazuredoorcreative

CHARLOTTErsquoS LARGEST EVENT FORhome improvement

August 22-24The Park Expo and Conference Center

Discount tickets online and register for a $500 shopping spree

8008490248 | A Southern Shows Inc Production

wwwSouthernIdealHomeShowcom

LANDSCAPE KITCHEN REMODEL

STYLEWErsquoVE DONETHE WORKFOR YOU

BATH

SHOP TOP CHEFS OUTDOORLIVING

fam

ily Make Summer Sizzle with Grilled

Kabobs -Fresh Flavorful Recipes

Featuring Onions

20 Connect And Grow With Women In Our Community

1 Chill onions at least 30 minutes before cutting and use a sharp knife to reduce tearing

2 Soak onions in ice water over-night to dampen their f lavor yet keep their crisp juicy texture

3 Cut onions can be refrigerated up to 7 days in sealed containers

Simple and satisfyingBefore you begin experiment-

ing with k abob combinations of your own try this deliciously simple recipe which melds chicken and shrimp with two colors of onion bell pepper and mango for a sweet and savory main dish

Remember to cut ingredients into uniform pieces and leave space between each piece to ensure your kabobs cook evenly and thoroughly Find additional recipes at wwwonions-usaorg

Kabobs are a simple way to enjoy many of your favorite fresh flavors in a single meal With their easy preparation and quick cooking time kabobs make a perfect weeknight meal when served over rice along with a crisp salad

The potential combinations of meat vegetables and fruit on a kabob are nearly endless Springsummer varieties of onions are espe-cially well-suited for kabobs Their flavor ranges from sweet and mild to slightly pungent Easily identifi-able by their tissue thin skin springsummer onions are higher in water content which gives them a tender crisp texture when grilled

Kitchen tipsFor the best results follow these tips

from the National Onion Association

21wwwwomenwithknowhowcom JULY 2014

Ingredients34 lb boneless skinless chicken breast (1-12rdquo to 2rdquo cubes) 18 medium shrimp shelled and deveined (12 to 34 lb)12 C olive oil12 C prepared mango chutney chopped if coarse)(12 C bottled teriyaki sauce2 Tbs balsamic vinegar

18 12rdquo long bamboometal skewers1 med yellow onion (12rdquo wedges)1 med red onion (12rdquo wedges)2 firm ripe mangos peeled pitted and cut into large cubes1large green bell pepper halved trimmed seeded and cubedNonstick cooking spray as neededGinger Mango Dipping Sauce (reci-pe follows)

Sweet rsquon Savory Teriyaki KabobsMakes 4 to 6 servings

22 Connect And Grow With Women In Our Community

Place chicken and shrimp in shallow glass pan or large re-sealable plastic bag For marinade combine oil chutney teriyaki sauce and vinegar in small bowl with lid Pour half of marinade mixture over chicken and shrimp Cover or seal and marinate in refrigerator at least 3 hours preferably overnight Cover and refrigerate remaining marinade for basting

If using bamboo skewers soak in water at least l hour before using

To prepare kabobs Drain and discard marinade from meat Thread chicken yellow and red onion mango green pepper and shrimp alternately onto skewers Be sure to keep enough room at one end of each skewer for a ldquohandlerdquo

Coat grill grate with nonstick cooking spray Place skewers over medium coals and grill for 12 to 15 minutes or until meat is done and vegetables are tender Brush often with reserved marinade and turn skewers until cooked through If needed use spatula to gently loosen skewers before turning as they may stick

Arrange skewers on a platter and serve with Ginger Mango Dipping Sauce

Ginger Mango Dipping Sauce bull Makes about 1 cup

l mango - halved pitted amp scooped out of skin (about 1 C)14 C froz orange juice concentrate2 tsp grated fresh ginger root (or 12 teaspoon ground ginger)

Combine ingredients in electric blender and puree until smooth

Alternate preparationsOmit shrimp and use 1 12 pounds boneless skinless chicken breast cutting into 36 cubes and using 2 per skewer Instead of grilling place kabobs in broiler pan coated with nonstick cooking spray and

broil 3 inches from heat about 10 to 15 minutes or until done basting and turning as needed

wwwwomenwithknowhowcom JULY 2014 23

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

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Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

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Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 12: Women With Know How July 2014 Issue

12 Connect And Grow With Women In Our Community

eryone to enjoy The Sea Salt Waffle Cut chips are sturdy enough for dip-ping into creamy dips while keeping the Cape Cod crunch Or serve the Origi-nal chips which pair perfectly with any burg-er or hot dog making Cape Cod ldquoa grillrsquos best friendrdquo For more delicious ideas visit wwwcape-codchipscom

W ith the sun shining flowers blooming and warm weather here again itrsquos the perfect

time to gather your friends and family around the backyard for a summer grill-out Preparation serves as the foundation for any successful event To make sure your backyard bash will be one your guests will remember for years to come consider the fol-lowing summer party essentials

A crunchy BBQ companion For all of those backyard barbeques this summer Cape Cod known for ridiculously good kettle-cooked potato chips offers a variety for ev-

fam

ily SUMMERPARTY

Essentials

SUMMERPARTY

Essentials

wwwwomenwithknowhowcom JULY 2014 13

Cool down with a frozen treatGive your guests a reprieve from t h e h e a t w i t h a f l avo r f u l frozen treat

B o m b P o p s a beloved ice cream truck classic are delightful out-door-friendly and sure to please kids and adults alike While the six-finned original red white and blue treat is an all-Amer-ican favorite you can also add a blast of flavor to your gathering with the Sour Wower Bomb Pop This refreshing treat has serious sourness featur-ing flavors of grape green apple and blue raspberry For more flavors visit wwwbombpopcom

Goodness from the grill Nothing is more American than a

grilled juicy hot dog and just in time for summer Ball Park Brand has launched a new pre-mium hot dog mdash Parkrsquos Finest Frankfurters Packed with big bold flavors and seasonings you can actually see Parkrsquos Finest are made with 100 beef contain no artificial preservatives and have no nitrates or nitrites add-ed making it the perfect addition to any summer grilling menu Learn more about Parkrsquos Finest at wwwBallParkBrandcom

14 Connect And Grow With Women In Our Community

A simple trash solution Waste can pile up fast when yoursquore having fun Trash-Ease is the conve-nient portable reusable and prac-tical way to have a trash bag handy whether yoursquore indoors or outdoors Hang a Trash-Ease on your picnic table kitchen counter craft table

work bench or anywhere you need to collect trash Perfect for any tailgate get-together this Ameri-can-made product also comes in a canopy version which easily attach-es to a canopy leg Plus it requires no tools For more information visit wwwtrasheasecom

Fill up water balloons for the kids to engage in a friendly toss game

Place fresh-cut garden flowers in canning jars for a down-home centerpiece

Let the kids play flying disc golf with a few discs and a laundry bas-ket as the goal

String lights through trees shrubs or along fencing for ambiance

Dress up serving tables with mis-matched floral bed sheets

Have sidewalk chalk on hand for kids to play hopscotch

Use terra cotta pots as caddies for forks spoons and knives

wwwwomenwithknowhowcom JULY 2014 15

Do more with hands-free diningWhether yoursquore eating greeting friends or giving out high-fives summer gatherings offer many activities to keep hands busy Keep the fun going with the Super Tailgate Plate a patent-pending recyclable and reusable dining accessory that allows individuals to hold their food and beverage in one hand while leaving their other hand free Manufactured by ProAm 1 Sports Products a com-pany with products that target the lifestyle markets of tailgating homegating grilling camping and outdoor enthusiasts For more information visit wwwSuperTail-gatePlatecom

Add Some Extra Summer FunFrom colorful easy-to-create dec-orations to entertainment for the kids here are some ideas to make your summer get-together extra special for guests

Have your kids make signs so guests can easily locate the party

Fill an old galvanized bucket with ice to keep drinks nice and cool

Hollow out a wa-termelon and fill it with cut fruit for a fun snack

16 Connect And Grow With Women In Our Community

process by which attorneys collect doc-umentation and information to estab-lish their case In Collaborative Law attorneys and parties engage in an open exchange of ideas and informa-tion needed to resolve the matters

In a collaborative divorce hus-bands and wives meet together with their attorneys to collectively discuss issues of dispute with a goal of problem solving To foster open disclosure and communication and to avoid threats of litigation both spouses are required to sign an agreement stating their inten-tion to resolve all matters without going to trial

If either spouse decides to take his or her case to court each of the two attor-neys must withdraw from further repre-sentation of the parties As a result the threat of trial is minimized and parties are dedicated to resolving disputes through mutual agreement

So how does this save money The most expensive part of litigation is the cost of preparing specialized doc-uments that must conform to a set of procedural and evidentiary rules The formal documents take time and in the legal world time is money

In litigation there are also certain time lines set by law that will control the speed of certain steps of the process

A collaborative law divorce is a relatively unknown process that has gained significant popularity in many states across the country Collaborative divorce attorneys are trained in the collaborative process and must main-tain proficiency by periodic trainings The approach is not the same as a tra-ditional adversarial proceeding

For as long as divorce has existed many people have felt that the process of divorce is destructive and ill-suited for people who must remain in contact with one another to raise children or who have a very complicated situation that does not translate well into the framework of a courtroom For people wishing to seek a less hostile divorce or deal with sensitive issues the col-laborative process may be the answer

In a collaborative divorce the husband and wife each have their own collaborative law attorney to ensure each side is represented and knowl-edgeable about the legal aspects of the issues But unlike a traditional divorce that involves court filings which take extreme positions and list grievances a collaborative divorce works by direct and open communi-cation between husbands and wives Further in a court proceeding there is a very cumbersome and expensive

By Leigh Sellers

fam

ily la

w What is aCollaborative Divorce ampHow Can it Save Me Money

you alone anymore Nothing is private Nothing is above disclosure

Divorce and separation is painful and stressful enough without choos-ing the most destructive legal process available

For more information visit the Collaborative Divorce website meck-lenburgcollaborativeorg

To see if Collaborative Divorce is right for you contact a trained collaborative lawyer and discuss your situation(people at barbeque) Photo courtesy of Getty Images

wwwwomenwithknowhowcom JULY 2014 17

YOU CAN SURVIVE

DIVORCELicensed in NC amp SC

bull Complex Family Law Litigation

bull Certified Financial Mediator

bull Certified Superior Court Mediator

bull Certified Specialist in Family Law

Avoid Costly Legal Bills thru MediationThere can be a significant cost savings for both parties when they decideto mediate rather than litigate a case We are committed to saving youmoney that can be much better spent towards a personrsquos or familyrsquos future

704-556-0707 bull kruschlawcom(located in the heart of Southpark)

Two Fairview Center6230 Fairview Road Suite 105

Charlotte North Carolina 28210

These timelines can drag the process out much longer than needed and that means neither party is going to have their financial needs met timely or have a resolution needed on their personal timeline Litigation also requires court appearances The court sets these court dates with no regard to the par-ticipantrsquos obligations So court dates can cost you time away from work Further the caseload of a busy county like Mecklenburg means that more cases are scheduled that the Court has time for on the given date So your attorney might prepare for the case and if there is no time they have to refresh and prepare the next time it is scheduled This costs the parties more money in attorney fees

Another cost of litigation comes by way of enforcing the order that a Judge ultimately enters No court order is perfect and I have never met anyone who is 100 satisfied with the result People are simply more compli-ant with a solution they had a part in crafting There are far fewer problems with agreements or consent orders that are reached as a result of collaborative work as opposed to solutions imposed on them

There is a non-monetary cost to lit-igation too There is no more destruc-tive force on a family or relationships that contested litigation People suffer from stress Parties who are making decisions for the sole purpose of pro-ducing an outcome in court are not truly living their life Going through litiga-tion is like being held captive Nothing you do say spend or make belongs to

Leigh B SellersNC Board Certified Specialist in Family LawNC Certified Family Financial MediatorLicenced in North and South CarolinaKrusch and Sellers PATwo Fairview Road Ste 105 bull Charlotte NC 28210Phone 7045560707 bull Fax 7045537824

18 Connect And Grow With Women In Our Community

wwwfacebookcomazuredoorcreative

CHARLOTTErsquoS LARGEST EVENT FORhome improvement

August 22-24The Park Expo and Conference Center

Discount tickets online and register for a $500 shopping spree

8008490248 | A Southern Shows Inc Production

wwwSouthernIdealHomeShowcom

LANDSCAPE KITCHEN REMODEL

STYLEWErsquoVE DONETHE WORKFOR YOU

BATH

SHOP TOP CHEFS OUTDOORLIVING

fam

ily Make Summer Sizzle with Grilled

Kabobs -Fresh Flavorful Recipes

Featuring Onions

20 Connect And Grow With Women In Our Community

1 Chill onions at least 30 minutes before cutting and use a sharp knife to reduce tearing

2 Soak onions in ice water over-night to dampen their f lavor yet keep their crisp juicy texture

3 Cut onions can be refrigerated up to 7 days in sealed containers

Simple and satisfyingBefore you begin experiment-

ing with k abob combinations of your own try this deliciously simple recipe which melds chicken and shrimp with two colors of onion bell pepper and mango for a sweet and savory main dish

Remember to cut ingredients into uniform pieces and leave space between each piece to ensure your kabobs cook evenly and thoroughly Find additional recipes at wwwonions-usaorg

Kabobs are a simple way to enjoy many of your favorite fresh flavors in a single meal With their easy preparation and quick cooking time kabobs make a perfect weeknight meal when served over rice along with a crisp salad

The potential combinations of meat vegetables and fruit on a kabob are nearly endless Springsummer varieties of onions are espe-cially well-suited for kabobs Their flavor ranges from sweet and mild to slightly pungent Easily identifi-able by their tissue thin skin springsummer onions are higher in water content which gives them a tender crisp texture when grilled

Kitchen tipsFor the best results follow these tips

from the National Onion Association

21wwwwomenwithknowhowcom JULY 2014

Ingredients34 lb boneless skinless chicken breast (1-12rdquo to 2rdquo cubes) 18 medium shrimp shelled and deveined (12 to 34 lb)12 C olive oil12 C prepared mango chutney chopped if coarse)(12 C bottled teriyaki sauce2 Tbs balsamic vinegar

18 12rdquo long bamboometal skewers1 med yellow onion (12rdquo wedges)1 med red onion (12rdquo wedges)2 firm ripe mangos peeled pitted and cut into large cubes1large green bell pepper halved trimmed seeded and cubedNonstick cooking spray as neededGinger Mango Dipping Sauce (reci-pe follows)

Sweet rsquon Savory Teriyaki KabobsMakes 4 to 6 servings

22 Connect And Grow With Women In Our Community

Place chicken and shrimp in shallow glass pan or large re-sealable plastic bag For marinade combine oil chutney teriyaki sauce and vinegar in small bowl with lid Pour half of marinade mixture over chicken and shrimp Cover or seal and marinate in refrigerator at least 3 hours preferably overnight Cover and refrigerate remaining marinade for basting

If using bamboo skewers soak in water at least l hour before using

To prepare kabobs Drain and discard marinade from meat Thread chicken yellow and red onion mango green pepper and shrimp alternately onto skewers Be sure to keep enough room at one end of each skewer for a ldquohandlerdquo

Coat grill grate with nonstick cooking spray Place skewers over medium coals and grill for 12 to 15 minutes or until meat is done and vegetables are tender Brush often with reserved marinade and turn skewers until cooked through If needed use spatula to gently loosen skewers before turning as they may stick

Arrange skewers on a platter and serve with Ginger Mango Dipping Sauce

Ginger Mango Dipping Sauce bull Makes about 1 cup

l mango - halved pitted amp scooped out of skin (about 1 C)14 C froz orange juice concentrate2 tsp grated fresh ginger root (or 12 teaspoon ground ginger)

Combine ingredients in electric blender and puree until smooth

Alternate preparationsOmit shrimp and use 1 12 pounds boneless skinless chicken breast cutting into 36 cubes and using 2 per skewer Instead of grilling place kabobs in broiler pan coated with nonstick cooking spray and

broil 3 inches from heat about 10 to 15 minutes or until done basting and turning as needed

wwwwomenwithknowhowcom JULY 2014 23

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

TM

Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

dollars on the purchase of a new or used car withoutall the hassle that comes with traditional car shopping

Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

plans you can spend more time growing your business and less time worrying about obtaining quality photography We never

charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 13: Women With Know How July 2014 Issue

wwwwomenwithknowhowcom JULY 2014 13

Cool down with a frozen treatGive your guests a reprieve from t h e h e a t w i t h a f l avo r f u l frozen treat

B o m b P o p s a beloved ice cream truck classic are delightful out-door-friendly and sure to please kids and adults alike While the six-finned original red white and blue treat is an all-Amer-ican favorite you can also add a blast of flavor to your gathering with the Sour Wower Bomb Pop This refreshing treat has serious sourness featur-ing flavors of grape green apple and blue raspberry For more flavors visit wwwbombpopcom

Goodness from the grill Nothing is more American than a

grilled juicy hot dog and just in time for summer Ball Park Brand has launched a new pre-mium hot dog mdash Parkrsquos Finest Frankfurters Packed with big bold flavors and seasonings you can actually see Parkrsquos Finest are made with 100 beef contain no artificial preservatives and have no nitrates or nitrites add-ed making it the perfect addition to any summer grilling menu Learn more about Parkrsquos Finest at wwwBallParkBrandcom

14 Connect And Grow With Women In Our Community

A simple trash solution Waste can pile up fast when yoursquore having fun Trash-Ease is the conve-nient portable reusable and prac-tical way to have a trash bag handy whether yoursquore indoors or outdoors Hang a Trash-Ease on your picnic table kitchen counter craft table

work bench or anywhere you need to collect trash Perfect for any tailgate get-together this Ameri-can-made product also comes in a canopy version which easily attach-es to a canopy leg Plus it requires no tools For more information visit wwwtrasheasecom

Fill up water balloons for the kids to engage in a friendly toss game

Place fresh-cut garden flowers in canning jars for a down-home centerpiece

Let the kids play flying disc golf with a few discs and a laundry bas-ket as the goal

String lights through trees shrubs or along fencing for ambiance

Dress up serving tables with mis-matched floral bed sheets

Have sidewalk chalk on hand for kids to play hopscotch

Use terra cotta pots as caddies for forks spoons and knives

wwwwomenwithknowhowcom JULY 2014 15

Do more with hands-free diningWhether yoursquore eating greeting friends or giving out high-fives summer gatherings offer many activities to keep hands busy Keep the fun going with the Super Tailgate Plate a patent-pending recyclable and reusable dining accessory that allows individuals to hold their food and beverage in one hand while leaving their other hand free Manufactured by ProAm 1 Sports Products a com-pany with products that target the lifestyle markets of tailgating homegating grilling camping and outdoor enthusiasts For more information visit wwwSuperTail-gatePlatecom

Add Some Extra Summer FunFrom colorful easy-to-create dec-orations to entertainment for the kids here are some ideas to make your summer get-together extra special for guests

Have your kids make signs so guests can easily locate the party

Fill an old galvanized bucket with ice to keep drinks nice and cool

Hollow out a wa-termelon and fill it with cut fruit for a fun snack

16 Connect And Grow With Women In Our Community

process by which attorneys collect doc-umentation and information to estab-lish their case In Collaborative Law attorneys and parties engage in an open exchange of ideas and informa-tion needed to resolve the matters

In a collaborative divorce hus-bands and wives meet together with their attorneys to collectively discuss issues of dispute with a goal of problem solving To foster open disclosure and communication and to avoid threats of litigation both spouses are required to sign an agreement stating their inten-tion to resolve all matters without going to trial

If either spouse decides to take his or her case to court each of the two attor-neys must withdraw from further repre-sentation of the parties As a result the threat of trial is minimized and parties are dedicated to resolving disputes through mutual agreement

So how does this save money The most expensive part of litigation is the cost of preparing specialized doc-uments that must conform to a set of procedural and evidentiary rules The formal documents take time and in the legal world time is money

In litigation there are also certain time lines set by law that will control the speed of certain steps of the process

A collaborative law divorce is a relatively unknown process that has gained significant popularity in many states across the country Collaborative divorce attorneys are trained in the collaborative process and must main-tain proficiency by periodic trainings The approach is not the same as a tra-ditional adversarial proceeding

For as long as divorce has existed many people have felt that the process of divorce is destructive and ill-suited for people who must remain in contact with one another to raise children or who have a very complicated situation that does not translate well into the framework of a courtroom For people wishing to seek a less hostile divorce or deal with sensitive issues the col-laborative process may be the answer

In a collaborative divorce the husband and wife each have their own collaborative law attorney to ensure each side is represented and knowl-edgeable about the legal aspects of the issues But unlike a traditional divorce that involves court filings which take extreme positions and list grievances a collaborative divorce works by direct and open communi-cation between husbands and wives Further in a court proceeding there is a very cumbersome and expensive

By Leigh Sellers

fam

ily la

w What is aCollaborative Divorce ampHow Can it Save Me Money

you alone anymore Nothing is private Nothing is above disclosure

Divorce and separation is painful and stressful enough without choos-ing the most destructive legal process available

For more information visit the Collaborative Divorce website meck-lenburgcollaborativeorg

To see if Collaborative Divorce is right for you contact a trained collaborative lawyer and discuss your situation(people at barbeque) Photo courtesy of Getty Images

wwwwomenwithknowhowcom JULY 2014 17

YOU CAN SURVIVE

DIVORCELicensed in NC amp SC

bull Complex Family Law Litigation

bull Certified Financial Mediator

bull Certified Superior Court Mediator

bull Certified Specialist in Family Law

Avoid Costly Legal Bills thru MediationThere can be a significant cost savings for both parties when they decideto mediate rather than litigate a case We are committed to saving youmoney that can be much better spent towards a personrsquos or familyrsquos future

704-556-0707 bull kruschlawcom(located in the heart of Southpark)

Two Fairview Center6230 Fairview Road Suite 105

Charlotte North Carolina 28210

These timelines can drag the process out much longer than needed and that means neither party is going to have their financial needs met timely or have a resolution needed on their personal timeline Litigation also requires court appearances The court sets these court dates with no regard to the par-ticipantrsquos obligations So court dates can cost you time away from work Further the caseload of a busy county like Mecklenburg means that more cases are scheduled that the Court has time for on the given date So your attorney might prepare for the case and if there is no time they have to refresh and prepare the next time it is scheduled This costs the parties more money in attorney fees

Another cost of litigation comes by way of enforcing the order that a Judge ultimately enters No court order is perfect and I have never met anyone who is 100 satisfied with the result People are simply more compli-ant with a solution they had a part in crafting There are far fewer problems with agreements or consent orders that are reached as a result of collaborative work as opposed to solutions imposed on them

There is a non-monetary cost to lit-igation too There is no more destruc-tive force on a family or relationships that contested litigation People suffer from stress Parties who are making decisions for the sole purpose of pro-ducing an outcome in court are not truly living their life Going through litiga-tion is like being held captive Nothing you do say spend or make belongs to

Leigh B SellersNC Board Certified Specialist in Family LawNC Certified Family Financial MediatorLicenced in North and South CarolinaKrusch and Sellers PATwo Fairview Road Ste 105 bull Charlotte NC 28210Phone 7045560707 bull Fax 7045537824

18 Connect And Grow With Women In Our Community

wwwfacebookcomazuredoorcreative

CHARLOTTErsquoS LARGEST EVENT FORhome improvement

August 22-24The Park Expo and Conference Center

Discount tickets online and register for a $500 shopping spree

8008490248 | A Southern Shows Inc Production

wwwSouthernIdealHomeShowcom

LANDSCAPE KITCHEN REMODEL

STYLEWErsquoVE DONETHE WORKFOR YOU

BATH

SHOP TOP CHEFS OUTDOORLIVING

fam

ily Make Summer Sizzle with Grilled

Kabobs -Fresh Flavorful Recipes

Featuring Onions

20 Connect And Grow With Women In Our Community

1 Chill onions at least 30 minutes before cutting and use a sharp knife to reduce tearing

2 Soak onions in ice water over-night to dampen their f lavor yet keep their crisp juicy texture

3 Cut onions can be refrigerated up to 7 days in sealed containers

Simple and satisfyingBefore you begin experiment-

ing with k abob combinations of your own try this deliciously simple recipe which melds chicken and shrimp with two colors of onion bell pepper and mango for a sweet and savory main dish

Remember to cut ingredients into uniform pieces and leave space between each piece to ensure your kabobs cook evenly and thoroughly Find additional recipes at wwwonions-usaorg

Kabobs are a simple way to enjoy many of your favorite fresh flavors in a single meal With their easy preparation and quick cooking time kabobs make a perfect weeknight meal when served over rice along with a crisp salad

The potential combinations of meat vegetables and fruit on a kabob are nearly endless Springsummer varieties of onions are espe-cially well-suited for kabobs Their flavor ranges from sweet and mild to slightly pungent Easily identifi-able by their tissue thin skin springsummer onions are higher in water content which gives them a tender crisp texture when grilled

Kitchen tipsFor the best results follow these tips

from the National Onion Association

21wwwwomenwithknowhowcom JULY 2014

Ingredients34 lb boneless skinless chicken breast (1-12rdquo to 2rdquo cubes) 18 medium shrimp shelled and deveined (12 to 34 lb)12 C olive oil12 C prepared mango chutney chopped if coarse)(12 C bottled teriyaki sauce2 Tbs balsamic vinegar

18 12rdquo long bamboometal skewers1 med yellow onion (12rdquo wedges)1 med red onion (12rdquo wedges)2 firm ripe mangos peeled pitted and cut into large cubes1large green bell pepper halved trimmed seeded and cubedNonstick cooking spray as neededGinger Mango Dipping Sauce (reci-pe follows)

Sweet rsquon Savory Teriyaki KabobsMakes 4 to 6 servings

22 Connect And Grow With Women In Our Community

Place chicken and shrimp in shallow glass pan or large re-sealable plastic bag For marinade combine oil chutney teriyaki sauce and vinegar in small bowl with lid Pour half of marinade mixture over chicken and shrimp Cover or seal and marinate in refrigerator at least 3 hours preferably overnight Cover and refrigerate remaining marinade for basting

If using bamboo skewers soak in water at least l hour before using

To prepare kabobs Drain and discard marinade from meat Thread chicken yellow and red onion mango green pepper and shrimp alternately onto skewers Be sure to keep enough room at one end of each skewer for a ldquohandlerdquo

Coat grill grate with nonstick cooking spray Place skewers over medium coals and grill for 12 to 15 minutes or until meat is done and vegetables are tender Brush often with reserved marinade and turn skewers until cooked through If needed use spatula to gently loosen skewers before turning as they may stick

Arrange skewers on a platter and serve with Ginger Mango Dipping Sauce

Ginger Mango Dipping Sauce bull Makes about 1 cup

l mango - halved pitted amp scooped out of skin (about 1 C)14 C froz orange juice concentrate2 tsp grated fresh ginger root (or 12 teaspoon ground ginger)

Combine ingredients in electric blender and puree until smooth

Alternate preparationsOmit shrimp and use 1 12 pounds boneless skinless chicken breast cutting into 36 cubes and using 2 per skewer Instead of grilling place kabobs in broiler pan coated with nonstick cooking spray and

broil 3 inches from heat about 10 to 15 minutes or until done basting and turning as needed

wwwwomenwithknowhowcom JULY 2014 23

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

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Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

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First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

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wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 14: Women With Know How July 2014 Issue

14 Connect And Grow With Women In Our Community

A simple trash solution Waste can pile up fast when yoursquore having fun Trash-Ease is the conve-nient portable reusable and prac-tical way to have a trash bag handy whether yoursquore indoors or outdoors Hang a Trash-Ease on your picnic table kitchen counter craft table

work bench or anywhere you need to collect trash Perfect for any tailgate get-together this Ameri-can-made product also comes in a canopy version which easily attach-es to a canopy leg Plus it requires no tools For more information visit wwwtrasheasecom

Fill up water balloons for the kids to engage in a friendly toss game

Place fresh-cut garden flowers in canning jars for a down-home centerpiece

Let the kids play flying disc golf with a few discs and a laundry bas-ket as the goal

String lights through trees shrubs or along fencing for ambiance

Dress up serving tables with mis-matched floral bed sheets

Have sidewalk chalk on hand for kids to play hopscotch

Use terra cotta pots as caddies for forks spoons and knives

wwwwomenwithknowhowcom JULY 2014 15

Do more with hands-free diningWhether yoursquore eating greeting friends or giving out high-fives summer gatherings offer many activities to keep hands busy Keep the fun going with the Super Tailgate Plate a patent-pending recyclable and reusable dining accessory that allows individuals to hold their food and beverage in one hand while leaving their other hand free Manufactured by ProAm 1 Sports Products a com-pany with products that target the lifestyle markets of tailgating homegating grilling camping and outdoor enthusiasts For more information visit wwwSuperTail-gatePlatecom

Add Some Extra Summer FunFrom colorful easy-to-create dec-orations to entertainment for the kids here are some ideas to make your summer get-together extra special for guests

Have your kids make signs so guests can easily locate the party

Fill an old galvanized bucket with ice to keep drinks nice and cool

Hollow out a wa-termelon and fill it with cut fruit for a fun snack

16 Connect And Grow With Women In Our Community

process by which attorneys collect doc-umentation and information to estab-lish their case In Collaborative Law attorneys and parties engage in an open exchange of ideas and informa-tion needed to resolve the matters

In a collaborative divorce hus-bands and wives meet together with their attorneys to collectively discuss issues of dispute with a goal of problem solving To foster open disclosure and communication and to avoid threats of litigation both spouses are required to sign an agreement stating their inten-tion to resolve all matters without going to trial

If either spouse decides to take his or her case to court each of the two attor-neys must withdraw from further repre-sentation of the parties As a result the threat of trial is minimized and parties are dedicated to resolving disputes through mutual agreement

So how does this save money The most expensive part of litigation is the cost of preparing specialized doc-uments that must conform to a set of procedural and evidentiary rules The formal documents take time and in the legal world time is money

In litigation there are also certain time lines set by law that will control the speed of certain steps of the process

A collaborative law divorce is a relatively unknown process that has gained significant popularity in many states across the country Collaborative divorce attorneys are trained in the collaborative process and must main-tain proficiency by periodic trainings The approach is not the same as a tra-ditional adversarial proceeding

For as long as divorce has existed many people have felt that the process of divorce is destructive and ill-suited for people who must remain in contact with one another to raise children or who have a very complicated situation that does not translate well into the framework of a courtroom For people wishing to seek a less hostile divorce or deal with sensitive issues the col-laborative process may be the answer

In a collaborative divorce the husband and wife each have their own collaborative law attorney to ensure each side is represented and knowl-edgeable about the legal aspects of the issues But unlike a traditional divorce that involves court filings which take extreme positions and list grievances a collaborative divorce works by direct and open communi-cation between husbands and wives Further in a court proceeding there is a very cumbersome and expensive

By Leigh Sellers

fam

ily la

w What is aCollaborative Divorce ampHow Can it Save Me Money

you alone anymore Nothing is private Nothing is above disclosure

Divorce and separation is painful and stressful enough without choos-ing the most destructive legal process available

For more information visit the Collaborative Divorce website meck-lenburgcollaborativeorg

To see if Collaborative Divorce is right for you contact a trained collaborative lawyer and discuss your situation(people at barbeque) Photo courtesy of Getty Images

wwwwomenwithknowhowcom JULY 2014 17

YOU CAN SURVIVE

DIVORCELicensed in NC amp SC

bull Complex Family Law Litigation

bull Certified Financial Mediator

bull Certified Superior Court Mediator

bull Certified Specialist in Family Law

Avoid Costly Legal Bills thru MediationThere can be a significant cost savings for both parties when they decideto mediate rather than litigate a case We are committed to saving youmoney that can be much better spent towards a personrsquos or familyrsquos future

704-556-0707 bull kruschlawcom(located in the heart of Southpark)

Two Fairview Center6230 Fairview Road Suite 105

Charlotte North Carolina 28210

These timelines can drag the process out much longer than needed and that means neither party is going to have their financial needs met timely or have a resolution needed on their personal timeline Litigation also requires court appearances The court sets these court dates with no regard to the par-ticipantrsquos obligations So court dates can cost you time away from work Further the caseload of a busy county like Mecklenburg means that more cases are scheduled that the Court has time for on the given date So your attorney might prepare for the case and if there is no time they have to refresh and prepare the next time it is scheduled This costs the parties more money in attorney fees

Another cost of litigation comes by way of enforcing the order that a Judge ultimately enters No court order is perfect and I have never met anyone who is 100 satisfied with the result People are simply more compli-ant with a solution they had a part in crafting There are far fewer problems with agreements or consent orders that are reached as a result of collaborative work as opposed to solutions imposed on them

There is a non-monetary cost to lit-igation too There is no more destruc-tive force on a family or relationships that contested litigation People suffer from stress Parties who are making decisions for the sole purpose of pro-ducing an outcome in court are not truly living their life Going through litiga-tion is like being held captive Nothing you do say spend or make belongs to

Leigh B SellersNC Board Certified Specialist in Family LawNC Certified Family Financial MediatorLicenced in North and South CarolinaKrusch and Sellers PATwo Fairview Road Ste 105 bull Charlotte NC 28210Phone 7045560707 bull Fax 7045537824

18 Connect And Grow With Women In Our Community

wwwfacebookcomazuredoorcreative

CHARLOTTErsquoS LARGEST EVENT FORhome improvement

August 22-24The Park Expo and Conference Center

Discount tickets online and register for a $500 shopping spree

8008490248 | A Southern Shows Inc Production

wwwSouthernIdealHomeShowcom

LANDSCAPE KITCHEN REMODEL

STYLEWErsquoVE DONETHE WORKFOR YOU

BATH

SHOP TOP CHEFS OUTDOORLIVING

fam

ily Make Summer Sizzle with Grilled

Kabobs -Fresh Flavorful Recipes

Featuring Onions

20 Connect And Grow With Women In Our Community

1 Chill onions at least 30 minutes before cutting and use a sharp knife to reduce tearing

2 Soak onions in ice water over-night to dampen their f lavor yet keep their crisp juicy texture

3 Cut onions can be refrigerated up to 7 days in sealed containers

Simple and satisfyingBefore you begin experiment-

ing with k abob combinations of your own try this deliciously simple recipe which melds chicken and shrimp with two colors of onion bell pepper and mango for a sweet and savory main dish

Remember to cut ingredients into uniform pieces and leave space between each piece to ensure your kabobs cook evenly and thoroughly Find additional recipes at wwwonions-usaorg

Kabobs are a simple way to enjoy many of your favorite fresh flavors in a single meal With their easy preparation and quick cooking time kabobs make a perfect weeknight meal when served over rice along with a crisp salad

The potential combinations of meat vegetables and fruit on a kabob are nearly endless Springsummer varieties of onions are espe-cially well-suited for kabobs Their flavor ranges from sweet and mild to slightly pungent Easily identifi-able by their tissue thin skin springsummer onions are higher in water content which gives them a tender crisp texture when grilled

Kitchen tipsFor the best results follow these tips

from the National Onion Association

21wwwwomenwithknowhowcom JULY 2014

Ingredients34 lb boneless skinless chicken breast (1-12rdquo to 2rdquo cubes) 18 medium shrimp shelled and deveined (12 to 34 lb)12 C olive oil12 C prepared mango chutney chopped if coarse)(12 C bottled teriyaki sauce2 Tbs balsamic vinegar

18 12rdquo long bamboometal skewers1 med yellow onion (12rdquo wedges)1 med red onion (12rdquo wedges)2 firm ripe mangos peeled pitted and cut into large cubes1large green bell pepper halved trimmed seeded and cubedNonstick cooking spray as neededGinger Mango Dipping Sauce (reci-pe follows)

Sweet rsquon Savory Teriyaki KabobsMakes 4 to 6 servings

22 Connect And Grow With Women In Our Community

Place chicken and shrimp in shallow glass pan or large re-sealable plastic bag For marinade combine oil chutney teriyaki sauce and vinegar in small bowl with lid Pour half of marinade mixture over chicken and shrimp Cover or seal and marinate in refrigerator at least 3 hours preferably overnight Cover and refrigerate remaining marinade for basting

If using bamboo skewers soak in water at least l hour before using

To prepare kabobs Drain and discard marinade from meat Thread chicken yellow and red onion mango green pepper and shrimp alternately onto skewers Be sure to keep enough room at one end of each skewer for a ldquohandlerdquo

Coat grill grate with nonstick cooking spray Place skewers over medium coals and grill for 12 to 15 minutes or until meat is done and vegetables are tender Brush often with reserved marinade and turn skewers until cooked through If needed use spatula to gently loosen skewers before turning as they may stick

Arrange skewers on a platter and serve with Ginger Mango Dipping Sauce

Ginger Mango Dipping Sauce bull Makes about 1 cup

l mango - halved pitted amp scooped out of skin (about 1 C)14 C froz orange juice concentrate2 tsp grated fresh ginger root (or 12 teaspoon ground ginger)

Combine ingredients in electric blender and puree until smooth

Alternate preparationsOmit shrimp and use 1 12 pounds boneless skinless chicken breast cutting into 36 cubes and using 2 per skewer Instead of grilling place kabobs in broiler pan coated with nonstick cooking spray and

broil 3 inches from heat about 10 to 15 minutes or until done basting and turning as needed

wwwwomenwithknowhowcom JULY 2014 23

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

TM

Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

dollars on the purchase of a new or used car withoutall the hassle that comes with traditional car shopping

Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

plans you can spend more time growing your business and less time worrying about obtaining quality photography We never

charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 15: Women With Know How July 2014 Issue

Fill up water balloons for the kids to engage in a friendly toss game

Place fresh-cut garden flowers in canning jars for a down-home centerpiece

Let the kids play flying disc golf with a few discs and a laundry bas-ket as the goal

String lights through trees shrubs or along fencing for ambiance

Dress up serving tables with mis-matched floral bed sheets

Have sidewalk chalk on hand for kids to play hopscotch

Use terra cotta pots as caddies for forks spoons and knives

wwwwomenwithknowhowcom JULY 2014 15

Do more with hands-free diningWhether yoursquore eating greeting friends or giving out high-fives summer gatherings offer many activities to keep hands busy Keep the fun going with the Super Tailgate Plate a patent-pending recyclable and reusable dining accessory that allows individuals to hold their food and beverage in one hand while leaving their other hand free Manufactured by ProAm 1 Sports Products a com-pany with products that target the lifestyle markets of tailgating homegating grilling camping and outdoor enthusiasts For more information visit wwwSuperTail-gatePlatecom

Add Some Extra Summer FunFrom colorful easy-to-create dec-orations to entertainment for the kids here are some ideas to make your summer get-together extra special for guests

Have your kids make signs so guests can easily locate the party

Fill an old galvanized bucket with ice to keep drinks nice and cool

Hollow out a wa-termelon and fill it with cut fruit for a fun snack

16 Connect And Grow With Women In Our Community

process by which attorneys collect doc-umentation and information to estab-lish their case In Collaborative Law attorneys and parties engage in an open exchange of ideas and informa-tion needed to resolve the matters

In a collaborative divorce hus-bands and wives meet together with their attorneys to collectively discuss issues of dispute with a goal of problem solving To foster open disclosure and communication and to avoid threats of litigation both spouses are required to sign an agreement stating their inten-tion to resolve all matters without going to trial

If either spouse decides to take his or her case to court each of the two attor-neys must withdraw from further repre-sentation of the parties As a result the threat of trial is minimized and parties are dedicated to resolving disputes through mutual agreement

So how does this save money The most expensive part of litigation is the cost of preparing specialized doc-uments that must conform to a set of procedural and evidentiary rules The formal documents take time and in the legal world time is money

In litigation there are also certain time lines set by law that will control the speed of certain steps of the process

A collaborative law divorce is a relatively unknown process that has gained significant popularity in many states across the country Collaborative divorce attorneys are trained in the collaborative process and must main-tain proficiency by periodic trainings The approach is not the same as a tra-ditional adversarial proceeding

For as long as divorce has existed many people have felt that the process of divorce is destructive and ill-suited for people who must remain in contact with one another to raise children or who have a very complicated situation that does not translate well into the framework of a courtroom For people wishing to seek a less hostile divorce or deal with sensitive issues the col-laborative process may be the answer

In a collaborative divorce the husband and wife each have their own collaborative law attorney to ensure each side is represented and knowl-edgeable about the legal aspects of the issues But unlike a traditional divorce that involves court filings which take extreme positions and list grievances a collaborative divorce works by direct and open communi-cation between husbands and wives Further in a court proceeding there is a very cumbersome and expensive

By Leigh Sellers

fam

ily la

w What is aCollaborative Divorce ampHow Can it Save Me Money

you alone anymore Nothing is private Nothing is above disclosure

Divorce and separation is painful and stressful enough without choos-ing the most destructive legal process available

For more information visit the Collaborative Divorce website meck-lenburgcollaborativeorg

To see if Collaborative Divorce is right for you contact a trained collaborative lawyer and discuss your situation(people at barbeque) Photo courtesy of Getty Images

wwwwomenwithknowhowcom JULY 2014 17

YOU CAN SURVIVE

DIVORCELicensed in NC amp SC

bull Complex Family Law Litigation

bull Certified Financial Mediator

bull Certified Superior Court Mediator

bull Certified Specialist in Family Law

Avoid Costly Legal Bills thru MediationThere can be a significant cost savings for both parties when they decideto mediate rather than litigate a case We are committed to saving youmoney that can be much better spent towards a personrsquos or familyrsquos future

704-556-0707 bull kruschlawcom(located in the heart of Southpark)

Two Fairview Center6230 Fairview Road Suite 105

Charlotte North Carolina 28210

These timelines can drag the process out much longer than needed and that means neither party is going to have their financial needs met timely or have a resolution needed on their personal timeline Litigation also requires court appearances The court sets these court dates with no regard to the par-ticipantrsquos obligations So court dates can cost you time away from work Further the caseload of a busy county like Mecklenburg means that more cases are scheduled that the Court has time for on the given date So your attorney might prepare for the case and if there is no time they have to refresh and prepare the next time it is scheduled This costs the parties more money in attorney fees

Another cost of litigation comes by way of enforcing the order that a Judge ultimately enters No court order is perfect and I have never met anyone who is 100 satisfied with the result People are simply more compli-ant with a solution they had a part in crafting There are far fewer problems with agreements or consent orders that are reached as a result of collaborative work as opposed to solutions imposed on them

There is a non-monetary cost to lit-igation too There is no more destruc-tive force on a family or relationships that contested litigation People suffer from stress Parties who are making decisions for the sole purpose of pro-ducing an outcome in court are not truly living their life Going through litiga-tion is like being held captive Nothing you do say spend or make belongs to

Leigh B SellersNC Board Certified Specialist in Family LawNC Certified Family Financial MediatorLicenced in North and South CarolinaKrusch and Sellers PATwo Fairview Road Ste 105 bull Charlotte NC 28210Phone 7045560707 bull Fax 7045537824

18 Connect And Grow With Women In Our Community

wwwfacebookcomazuredoorcreative

CHARLOTTErsquoS LARGEST EVENT FORhome improvement

August 22-24The Park Expo and Conference Center

Discount tickets online and register for a $500 shopping spree

8008490248 | A Southern Shows Inc Production

wwwSouthernIdealHomeShowcom

LANDSCAPE KITCHEN REMODEL

STYLEWErsquoVE DONETHE WORKFOR YOU

BATH

SHOP TOP CHEFS OUTDOORLIVING

fam

ily Make Summer Sizzle with Grilled

Kabobs -Fresh Flavorful Recipes

Featuring Onions

20 Connect And Grow With Women In Our Community

1 Chill onions at least 30 minutes before cutting and use a sharp knife to reduce tearing

2 Soak onions in ice water over-night to dampen their f lavor yet keep their crisp juicy texture

3 Cut onions can be refrigerated up to 7 days in sealed containers

Simple and satisfyingBefore you begin experiment-

ing with k abob combinations of your own try this deliciously simple recipe which melds chicken and shrimp with two colors of onion bell pepper and mango for a sweet and savory main dish

Remember to cut ingredients into uniform pieces and leave space between each piece to ensure your kabobs cook evenly and thoroughly Find additional recipes at wwwonions-usaorg

Kabobs are a simple way to enjoy many of your favorite fresh flavors in a single meal With their easy preparation and quick cooking time kabobs make a perfect weeknight meal when served over rice along with a crisp salad

The potential combinations of meat vegetables and fruit on a kabob are nearly endless Springsummer varieties of onions are espe-cially well-suited for kabobs Their flavor ranges from sweet and mild to slightly pungent Easily identifi-able by their tissue thin skin springsummer onions are higher in water content which gives them a tender crisp texture when grilled

Kitchen tipsFor the best results follow these tips

from the National Onion Association

21wwwwomenwithknowhowcom JULY 2014

Ingredients34 lb boneless skinless chicken breast (1-12rdquo to 2rdquo cubes) 18 medium shrimp shelled and deveined (12 to 34 lb)12 C olive oil12 C prepared mango chutney chopped if coarse)(12 C bottled teriyaki sauce2 Tbs balsamic vinegar

18 12rdquo long bamboometal skewers1 med yellow onion (12rdquo wedges)1 med red onion (12rdquo wedges)2 firm ripe mangos peeled pitted and cut into large cubes1large green bell pepper halved trimmed seeded and cubedNonstick cooking spray as neededGinger Mango Dipping Sauce (reci-pe follows)

Sweet rsquon Savory Teriyaki KabobsMakes 4 to 6 servings

22 Connect And Grow With Women In Our Community

Place chicken and shrimp in shallow glass pan or large re-sealable plastic bag For marinade combine oil chutney teriyaki sauce and vinegar in small bowl with lid Pour half of marinade mixture over chicken and shrimp Cover or seal and marinate in refrigerator at least 3 hours preferably overnight Cover and refrigerate remaining marinade for basting

If using bamboo skewers soak in water at least l hour before using

To prepare kabobs Drain and discard marinade from meat Thread chicken yellow and red onion mango green pepper and shrimp alternately onto skewers Be sure to keep enough room at one end of each skewer for a ldquohandlerdquo

Coat grill grate with nonstick cooking spray Place skewers over medium coals and grill for 12 to 15 minutes or until meat is done and vegetables are tender Brush often with reserved marinade and turn skewers until cooked through If needed use spatula to gently loosen skewers before turning as they may stick

Arrange skewers on a platter and serve with Ginger Mango Dipping Sauce

Ginger Mango Dipping Sauce bull Makes about 1 cup

l mango - halved pitted amp scooped out of skin (about 1 C)14 C froz orange juice concentrate2 tsp grated fresh ginger root (or 12 teaspoon ground ginger)

Combine ingredients in electric blender and puree until smooth

Alternate preparationsOmit shrimp and use 1 12 pounds boneless skinless chicken breast cutting into 36 cubes and using 2 per skewer Instead of grilling place kabobs in broiler pan coated with nonstick cooking spray and

broil 3 inches from heat about 10 to 15 minutes or until done basting and turning as needed

wwwwomenwithknowhowcom JULY 2014 23

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

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44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

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We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

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Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

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Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

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Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

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en in

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new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 16: Women With Know How July 2014 Issue

16 Connect And Grow With Women In Our Community

process by which attorneys collect doc-umentation and information to estab-lish their case In Collaborative Law attorneys and parties engage in an open exchange of ideas and informa-tion needed to resolve the matters

In a collaborative divorce hus-bands and wives meet together with their attorneys to collectively discuss issues of dispute with a goal of problem solving To foster open disclosure and communication and to avoid threats of litigation both spouses are required to sign an agreement stating their inten-tion to resolve all matters without going to trial

If either spouse decides to take his or her case to court each of the two attor-neys must withdraw from further repre-sentation of the parties As a result the threat of trial is minimized and parties are dedicated to resolving disputes through mutual agreement

So how does this save money The most expensive part of litigation is the cost of preparing specialized doc-uments that must conform to a set of procedural and evidentiary rules The formal documents take time and in the legal world time is money

In litigation there are also certain time lines set by law that will control the speed of certain steps of the process

A collaborative law divorce is a relatively unknown process that has gained significant popularity in many states across the country Collaborative divorce attorneys are trained in the collaborative process and must main-tain proficiency by periodic trainings The approach is not the same as a tra-ditional adversarial proceeding

For as long as divorce has existed many people have felt that the process of divorce is destructive and ill-suited for people who must remain in contact with one another to raise children or who have a very complicated situation that does not translate well into the framework of a courtroom For people wishing to seek a less hostile divorce or deal with sensitive issues the col-laborative process may be the answer

In a collaborative divorce the husband and wife each have their own collaborative law attorney to ensure each side is represented and knowl-edgeable about the legal aspects of the issues But unlike a traditional divorce that involves court filings which take extreme positions and list grievances a collaborative divorce works by direct and open communi-cation between husbands and wives Further in a court proceeding there is a very cumbersome and expensive

By Leigh Sellers

fam

ily la

w What is aCollaborative Divorce ampHow Can it Save Me Money

you alone anymore Nothing is private Nothing is above disclosure

Divorce and separation is painful and stressful enough without choos-ing the most destructive legal process available

For more information visit the Collaborative Divorce website meck-lenburgcollaborativeorg

To see if Collaborative Divorce is right for you contact a trained collaborative lawyer and discuss your situation(people at barbeque) Photo courtesy of Getty Images

wwwwomenwithknowhowcom JULY 2014 17

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Charlotte North Carolina 28210

These timelines can drag the process out much longer than needed and that means neither party is going to have their financial needs met timely or have a resolution needed on their personal timeline Litigation also requires court appearances The court sets these court dates with no regard to the par-ticipantrsquos obligations So court dates can cost you time away from work Further the caseload of a busy county like Mecklenburg means that more cases are scheduled that the Court has time for on the given date So your attorney might prepare for the case and if there is no time they have to refresh and prepare the next time it is scheduled This costs the parties more money in attorney fees

Another cost of litigation comes by way of enforcing the order that a Judge ultimately enters No court order is perfect and I have never met anyone who is 100 satisfied with the result People are simply more compli-ant with a solution they had a part in crafting There are far fewer problems with agreements or consent orders that are reached as a result of collaborative work as opposed to solutions imposed on them

There is a non-monetary cost to lit-igation too There is no more destruc-tive force on a family or relationships that contested litigation People suffer from stress Parties who are making decisions for the sole purpose of pro-ducing an outcome in court are not truly living their life Going through litiga-tion is like being held captive Nothing you do say spend or make belongs to

Leigh B SellersNC Board Certified Specialist in Family LawNC Certified Family Financial MediatorLicenced in North and South CarolinaKrusch and Sellers PATwo Fairview Road Ste 105 bull Charlotte NC 28210Phone 7045560707 bull Fax 7045537824

18 Connect And Grow With Women In Our Community

wwwfacebookcomazuredoorcreative

CHARLOTTErsquoS LARGEST EVENT FORhome improvement

August 22-24The Park Expo and Conference Center

Discount tickets online and register for a $500 shopping spree

8008490248 | A Southern Shows Inc Production

wwwSouthernIdealHomeShowcom

LANDSCAPE KITCHEN REMODEL

STYLEWErsquoVE DONETHE WORKFOR YOU

BATH

SHOP TOP CHEFS OUTDOORLIVING

fam

ily Make Summer Sizzle with Grilled

Kabobs -Fresh Flavorful Recipes

Featuring Onions

20 Connect And Grow With Women In Our Community

1 Chill onions at least 30 minutes before cutting and use a sharp knife to reduce tearing

2 Soak onions in ice water over-night to dampen their f lavor yet keep their crisp juicy texture

3 Cut onions can be refrigerated up to 7 days in sealed containers

Simple and satisfyingBefore you begin experiment-

ing with k abob combinations of your own try this deliciously simple recipe which melds chicken and shrimp with two colors of onion bell pepper and mango for a sweet and savory main dish

Remember to cut ingredients into uniform pieces and leave space between each piece to ensure your kabobs cook evenly and thoroughly Find additional recipes at wwwonions-usaorg

Kabobs are a simple way to enjoy many of your favorite fresh flavors in a single meal With their easy preparation and quick cooking time kabobs make a perfect weeknight meal when served over rice along with a crisp salad

The potential combinations of meat vegetables and fruit on a kabob are nearly endless Springsummer varieties of onions are espe-cially well-suited for kabobs Their flavor ranges from sweet and mild to slightly pungent Easily identifi-able by their tissue thin skin springsummer onions are higher in water content which gives them a tender crisp texture when grilled

Kitchen tipsFor the best results follow these tips

from the National Onion Association

21wwwwomenwithknowhowcom JULY 2014

Ingredients34 lb boneless skinless chicken breast (1-12rdquo to 2rdquo cubes) 18 medium shrimp shelled and deveined (12 to 34 lb)12 C olive oil12 C prepared mango chutney chopped if coarse)(12 C bottled teriyaki sauce2 Tbs balsamic vinegar

18 12rdquo long bamboometal skewers1 med yellow onion (12rdquo wedges)1 med red onion (12rdquo wedges)2 firm ripe mangos peeled pitted and cut into large cubes1large green bell pepper halved trimmed seeded and cubedNonstick cooking spray as neededGinger Mango Dipping Sauce (reci-pe follows)

Sweet rsquon Savory Teriyaki KabobsMakes 4 to 6 servings

22 Connect And Grow With Women In Our Community

Place chicken and shrimp in shallow glass pan or large re-sealable plastic bag For marinade combine oil chutney teriyaki sauce and vinegar in small bowl with lid Pour half of marinade mixture over chicken and shrimp Cover or seal and marinate in refrigerator at least 3 hours preferably overnight Cover and refrigerate remaining marinade for basting

If using bamboo skewers soak in water at least l hour before using

To prepare kabobs Drain and discard marinade from meat Thread chicken yellow and red onion mango green pepper and shrimp alternately onto skewers Be sure to keep enough room at one end of each skewer for a ldquohandlerdquo

Coat grill grate with nonstick cooking spray Place skewers over medium coals and grill for 12 to 15 minutes or until meat is done and vegetables are tender Brush often with reserved marinade and turn skewers until cooked through If needed use spatula to gently loosen skewers before turning as they may stick

Arrange skewers on a platter and serve with Ginger Mango Dipping Sauce

Ginger Mango Dipping Sauce bull Makes about 1 cup

l mango - halved pitted amp scooped out of skin (about 1 C)14 C froz orange juice concentrate2 tsp grated fresh ginger root (or 12 teaspoon ground ginger)

Combine ingredients in electric blender and puree until smooth

Alternate preparationsOmit shrimp and use 1 12 pounds boneless skinless chicken breast cutting into 36 cubes and using 2 per skewer Instead of grilling place kabobs in broiler pan coated with nonstick cooking spray and

broil 3 inches from heat about 10 to 15 minutes or until done basting and turning as needed

wwwwomenwithknowhowcom JULY 2014 23

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

TM

Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

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Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

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At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

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Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 17: Women With Know How July 2014 Issue

you alone anymore Nothing is private Nothing is above disclosure

Divorce and separation is painful and stressful enough without choos-ing the most destructive legal process available

For more information visit the Collaborative Divorce website meck-lenburgcollaborativeorg

To see if Collaborative Divorce is right for you contact a trained collaborative lawyer and discuss your situation(people at barbeque) Photo courtesy of Getty Images

wwwwomenwithknowhowcom JULY 2014 17

YOU CAN SURVIVE

DIVORCELicensed in NC amp SC

bull Complex Family Law Litigation

bull Certified Financial Mediator

bull Certified Superior Court Mediator

bull Certified Specialist in Family Law

Avoid Costly Legal Bills thru MediationThere can be a significant cost savings for both parties when they decideto mediate rather than litigate a case We are committed to saving youmoney that can be much better spent towards a personrsquos or familyrsquos future

704-556-0707 bull kruschlawcom(located in the heart of Southpark)

Two Fairview Center6230 Fairview Road Suite 105

Charlotte North Carolina 28210

These timelines can drag the process out much longer than needed and that means neither party is going to have their financial needs met timely or have a resolution needed on their personal timeline Litigation also requires court appearances The court sets these court dates with no regard to the par-ticipantrsquos obligations So court dates can cost you time away from work Further the caseload of a busy county like Mecklenburg means that more cases are scheduled that the Court has time for on the given date So your attorney might prepare for the case and if there is no time they have to refresh and prepare the next time it is scheduled This costs the parties more money in attorney fees

Another cost of litigation comes by way of enforcing the order that a Judge ultimately enters No court order is perfect and I have never met anyone who is 100 satisfied with the result People are simply more compli-ant with a solution they had a part in crafting There are far fewer problems with agreements or consent orders that are reached as a result of collaborative work as opposed to solutions imposed on them

There is a non-monetary cost to lit-igation too There is no more destruc-tive force on a family or relationships that contested litigation People suffer from stress Parties who are making decisions for the sole purpose of pro-ducing an outcome in court are not truly living their life Going through litiga-tion is like being held captive Nothing you do say spend or make belongs to

Leigh B SellersNC Board Certified Specialist in Family LawNC Certified Family Financial MediatorLicenced in North and South CarolinaKrusch and Sellers PATwo Fairview Road Ste 105 bull Charlotte NC 28210Phone 7045560707 bull Fax 7045537824

18 Connect And Grow With Women In Our Community

wwwfacebookcomazuredoorcreative

CHARLOTTErsquoS LARGEST EVENT FORhome improvement

August 22-24The Park Expo and Conference Center

Discount tickets online and register for a $500 shopping spree

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LANDSCAPE KITCHEN REMODEL

STYLEWErsquoVE DONETHE WORKFOR YOU

BATH

SHOP TOP CHEFS OUTDOORLIVING

fam

ily Make Summer Sizzle with Grilled

Kabobs -Fresh Flavorful Recipes

Featuring Onions

20 Connect And Grow With Women In Our Community

1 Chill onions at least 30 minutes before cutting and use a sharp knife to reduce tearing

2 Soak onions in ice water over-night to dampen their f lavor yet keep their crisp juicy texture

3 Cut onions can be refrigerated up to 7 days in sealed containers

Simple and satisfyingBefore you begin experiment-

ing with k abob combinations of your own try this deliciously simple recipe which melds chicken and shrimp with two colors of onion bell pepper and mango for a sweet and savory main dish

Remember to cut ingredients into uniform pieces and leave space between each piece to ensure your kabobs cook evenly and thoroughly Find additional recipes at wwwonions-usaorg

Kabobs are a simple way to enjoy many of your favorite fresh flavors in a single meal With their easy preparation and quick cooking time kabobs make a perfect weeknight meal when served over rice along with a crisp salad

The potential combinations of meat vegetables and fruit on a kabob are nearly endless Springsummer varieties of onions are espe-cially well-suited for kabobs Their flavor ranges from sweet and mild to slightly pungent Easily identifi-able by their tissue thin skin springsummer onions are higher in water content which gives them a tender crisp texture when grilled

Kitchen tipsFor the best results follow these tips

from the National Onion Association

21wwwwomenwithknowhowcom JULY 2014

Ingredients34 lb boneless skinless chicken breast (1-12rdquo to 2rdquo cubes) 18 medium shrimp shelled and deveined (12 to 34 lb)12 C olive oil12 C prepared mango chutney chopped if coarse)(12 C bottled teriyaki sauce2 Tbs balsamic vinegar

18 12rdquo long bamboometal skewers1 med yellow onion (12rdquo wedges)1 med red onion (12rdquo wedges)2 firm ripe mangos peeled pitted and cut into large cubes1large green bell pepper halved trimmed seeded and cubedNonstick cooking spray as neededGinger Mango Dipping Sauce (reci-pe follows)

Sweet rsquon Savory Teriyaki KabobsMakes 4 to 6 servings

22 Connect And Grow With Women In Our Community

Place chicken and shrimp in shallow glass pan or large re-sealable plastic bag For marinade combine oil chutney teriyaki sauce and vinegar in small bowl with lid Pour half of marinade mixture over chicken and shrimp Cover or seal and marinate in refrigerator at least 3 hours preferably overnight Cover and refrigerate remaining marinade for basting

If using bamboo skewers soak in water at least l hour before using

To prepare kabobs Drain and discard marinade from meat Thread chicken yellow and red onion mango green pepper and shrimp alternately onto skewers Be sure to keep enough room at one end of each skewer for a ldquohandlerdquo

Coat grill grate with nonstick cooking spray Place skewers over medium coals and grill for 12 to 15 minutes or until meat is done and vegetables are tender Brush often with reserved marinade and turn skewers until cooked through If needed use spatula to gently loosen skewers before turning as they may stick

Arrange skewers on a platter and serve with Ginger Mango Dipping Sauce

Ginger Mango Dipping Sauce bull Makes about 1 cup

l mango - halved pitted amp scooped out of skin (about 1 C)14 C froz orange juice concentrate2 tsp grated fresh ginger root (or 12 teaspoon ground ginger)

Combine ingredients in electric blender and puree until smooth

Alternate preparationsOmit shrimp and use 1 12 pounds boneless skinless chicken breast cutting into 36 cubes and using 2 per skewer Instead of grilling place kabobs in broiler pan coated with nonstick cooking spray and

broil 3 inches from heat about 10 to 15 minutes or until done basting and turning as needed

wwwwomenwithknowhowcom JULY 2014 23

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

TM

Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

dollars on the purchase of a new or used car withoutall the hassle that comes with traditional car shopping

Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

plans you can spend more time growing your business and less time worrying about obtaining quality photography We never

charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 18: Women With Know How July 2014 Issue

18 Connect And Grow With Women In Our Community

wwwfacebookcomazuredoorcreative

CHARLOTTErsquoS LARGEST EVENT FORhome improvement

August 22-24The Park Expo and Conference Center

Discount tickets online and register for a $500 shopping spree

8008490248 | A Southern Shows Inc Production

wwwSouthernIdealHomeShowcom

LANDSCAPE KITCHEN REMODEL

STYLEWErsquoVE DONETHE WORKFOR YOU

BATH

SHOP TOP CHEFS OUTDOORLIVING

fam

ily Make Summer Sizzle with Grilled

Kabobs -Fresh Flavorful Recipes

Featuring Onions

20 Connect And Grow With Women In Our Community

1 Chill onions at least 30 minutes before cutting and use a sharp knife to reduce tearing

2 Soak onions in ice water over-night to dampen their f lavor yet keep their crisp juicy texture

3 Cut onions can be refrigerated up to 7 days in sealed containers

Simple and satisfyingBefore you begin experiment-

ing with k abob combinations of your own try this deliciously simple recipe which melds chicken and shrimp with two colors of onion bell pepper and mango for a sweet and savory main dish

Remember to cut ingredients into uniform pieces and leave space between each piece to ensure your kabobs cook evenly and thoroughly Find additional recipes at wwwonions-usaorg

Kabobs are a simple way to enjoy many of your favorite fresh flavors in a single meal With their easy preparation and quick cooking time kabobs make a perfect weeknight meal when served over rice along with a crisp salad

The potential combinations of meat vegetables and fruit on a kabob are nearly endless Springsummer varieties of onions are espe-cially well-suited for kabobs Their flavor ranges from sweet and mild to slightly pungent Easily identifi-able by their tissue thin skin springsummer onions are higher in water content which gives them a tender crisp texture when grilled

Kitchen tipsFor the best results follow these tips

from the National Onion Association

21wwwwomenwithknowhowcom JULY 2014

Ingredients34 lb boneless skinless chicken breast (1-12rdquo to 2rdquo cubes) 18 medium shrimp shelled and deveined (12 to 34 lb)12 C olive oil12 C prepared mango chutney chopped if coarse)(12 C bottled teriyaki sauce2 Tbs balsamic vinegar

18 12rdquo long bamboometal skewers1 med yellow onion (12rdquo wedges)1 med red onion (12rdquo wedges)2 firm ripe mangos peeled pitted and cut into large cubes1large green bell pepper halved trimmed seeded and cubedNonstick cooking spray as neededGinger Mango Dipping Sauce (reci-pe follows)

Sweet rsquon Savory Teriyaki KabobsMakes 4 to 6 servings

22 Connect And Grow With Women In Our Community

Place chicken and shrimp in shallow glass pan or large re-sealable plastic bag For marinade combine oil chutney teriyaki sauce and vinegar in small bowl with lid Pour half of marinade mixture over chicken and shrimp Cover or seal and marinate in refrigerator at least 3 hours preferably overnight Cover and refrigerate remaining marinade for basting

If using bamboo skewers soak in water at least l hour before using

To prepare kabobs Drain and discard marinade from meat Thread chicken yellow and red onion mango green pepper and shrimp alternately onto skewers Be sure to keep enough room at one end of each skewer for a ldquohandlerdquo

Coat grill grate with nonstick cooking spray Place skewers over medium coals and grill for 12 to 15 minutes or until meat is done and vegetables are tender Brush often with reserved marinade and turn skewers until cooked through If needed use spatula to gently loosen skewers before turning as they may stick

Arrange skewers on a platter and serve with Ginger Mango Dipping Sauce

Ginger Mango Dipping Sauce bull Makes about 1 cup

l mango - halved pitted amp scooped out of skin (about 1 C)14 C froz orange juice concentrate2 tsp grated fresh ginger root (or 12 teaspoon ground ginger)

Combine ingredients in electric blender and puree until smooth

Alternate preparationsOmit shrimp and use 1 12 pounds boneless skinless chicken breast cutting into 36 cubes and using 2 per skewer Instead of grilling place kabobs in broiler pan coated with nonstick cooking spray and

broil 3 inches from heat about 10 to 15 minutes or until done basting and turning as needed

wwwwomenwithknowhowcom JULY 2014 23

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

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44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

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We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

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Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

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Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

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en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 19: Women With Know How July 2014 Issue

CHARLOTTErsquoS LARGEST EVENT FORhome improvement

August 22-24The Park Expo and Conference Center

Discount tickets online and register for a $500 shopping spree

8008490248 | A Southern Shows Inc Production

wwwSouthernIdealHomeShowcom

LANDSCAPE KITCHEN REMODEL

STYLEWErsquoVE DONETHE WORKFOR YOU

BATH

SHOP TOP CHEFS OUTDOORLIVING

fam

ily Make Summer Sizzle with Grilled

Kabobs -Fresh Flavorful Recipes

Featuring Onions

20 Connect And Grow With Women In Our Community

1 Chill onions at least 30 minutes before cutting and use a sharp knife to reduce tearing

2 Soak onions in ice water over-night to dampen their f lavor yet keep their crisp juicy texture

3 Cut onions can be refrigerated up to 7 days in sealed containers

Simple and satisfyingBefore you begin experiment-

ing with k abob combinations of your own try this deliciously simple recipe which melds chicken and shrimp with two colors of onion bell pepper and mango for a sweet and savory main dish

Remember to cut ingredients into uniform pieces and leave space between each piece to ensure your kabobs cook evenly and thoroughly Find additional recipes at wwwonions-usaorg

Kabobs are a simple way to enjoy many of your favorite fresh flavors in a single meal With their easy preparation and quick cooking time kabobs make a perfect weeknight meal when served over rice along with a crisp salad

The potential combinations of meat vegetables and fruit on a kabob are nearly endless Springsummer varieties of onions are espe-cially well-suited for kabobs Their flavor ranges from sweet and mild to slightly pungent Easily identifi-able by their tissue thin skin springsummer onions are higher in water content which gives them a tender crisp texture when grilled

Kitchen tipsFor the best results follow these tips

from the National Onion Association

21wwwwomenwithknowhowcom JULY 2014

Ingredients34 lb boneless skinless chicken breast (1-12rdquo to 2rdquo cubes) 18 medium shrimp shelled and deveined (12 to 34 lb)12 C olive oil12 C prepared mango chutney chopped if coarse)(12 C bottled teriyaki sauce2 Tbs balsamic vinegar

18 12rdquo long bamboometal skewers1 med yellow onion (12rdquo wedges)1 med red onion (12rdquo wedges)2 firm ripe mangos peeled pitted and cut into large cubes1large green bell pepper halved trimmed seeded and cubedNonstick cooking spray as neededGinger Mango Dipping Sauce (reci-pe follows)

Sweet rsquon Savory Teriyaki KabobsMakes 4 to 6 servings

22 Connect And Grow With Women In Our Community

Place chicken and shrimp in shallow glass pan or large re-sealable plastic bag For marinade combine oil chutney teriyaki sauce and vinegar in small bowl with lid Pour half of marinade mixture over chicken and shrimp Cover or seal and marinate in refrigerator at least 3 hours preferably overnight Cover and refrigerate remaining marinade for basting

If using bamboo skewers soak in water at least l hour before using

To prepare kabobs Drain and discard marinade from meat Thread chicken yellow and red onion mango green pepper and shrimp alternately onto skewers Be sure to keep enough room at one end of each skewer for a ldquohandlerdquo

Coat grill grate with nonstick cooking spray Place skewers over medium coals and grill for 12 to 15 minutes or until meat is done and vegetables are tender Brush often with reserved marinade and turn skewers until cooked through If needed use spatula to gently loosen skewers before turning as they may stick

Arrange skewers on a platter and serve with Ginger Mango Dipping Sauce

Ginger Mango Dipping Sauce bull Makes about 1 cup

l mango - halved pitted amp scooped out of skin (about 1 C)14 C froz orange juice concentrate2 tsp grated fresh ginger root (or 12 teaspoon ground ginger)

Combine ingredients in electric blender and puree until smooth

Alternate preparationsOmit shrimp and use 1 12 pounds boneless skinless chicken breast cutting into 36 cubes and using 2 per skewer Instead of grilling place kabobs in broiler pan coated with nonstick cooking spray and

broil 3 inches from heat about 10 to 15 minutes or until done basting and turning as needed

wwwwomenwithknowhowcom JULY 2014 23

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

TM

Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

dollars on the purchase of a new or used car withoutall the hassle that comes with traditional car shopping

Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

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Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

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wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 20: Women With Know How July 2014 Issue

fam

ily Make Summer Sizzle with Grilled

Kabobs -Fresh Flavorful Recipes

Featuring Onions

20 Connect And Grow With Women In Our Community

1 Chill onions at least 30 minutes before cutting and use a sharp knife to reduce tearing

2 Soak onions in ice water over-night to dampen their f lavor yet keep their crisp juicy texture

3 Cut onions can be refrigerated up to 7 days in sealed containers

Simple and satisfyingBefore you begin experiment-

ing with k abob combinations of your own try this deliciously simple recipe which melds chicken and shrimp with two colors of onion bell pepper and mango for a sweet and savory main dish

Remember to cut ingredients into uniform pieces and leave space between each piece to ensure your kabobs cook evenly and thoroughly Find additional recipes at wwwonions-usaorg

Kabobs are a simple way to enjoy many of your favorite fresh flavors in a single meal With their easy preparation and quick cooking time kabobs make a perfect weeknight meal when served over rice along with a crisp salad

The potential combinations of meat vegetables and fruit on a kabob are nearly endless Springsummer varieties of onions are espe-cially well-suited for kabobs Their flavor ranges from sweet and mild to slightly pungent Easily identifi-able by their tissue thin skin springsummer onions are higher in water content which gives them a tender crisp texture when grilled

Kitchen tipsFor the best results follow these tips

from the National Onion Association

21wwwwomenwithknowhowcom JULY 2014

Ingredients34 lb boneless skinless chicken breast (1-12rdquo to 2rdquo cubes) 18 medium shrimp shelled and deveined (12 to 34 lb)12 C olive oil12 C prepared mango chutney chopped if coarse)(12 C bottled teriyaki sauce2 Tbs balsamic vinegar

18 12rdquo long bamboometal skewers1 med yellow onion (12rdquo wedges)1 med red onion (12rdquo wedges)2 firm ripe mangos peeled pitted and cut into large cubes1large green bell pepper halved trimmed seeded and cubedNonstick cooking spray as neededGinger Mango Dipping Sauce (reci-pe follows)

Sweet rsquon Savory Teriyaki KabobsMakes 4 to 6 servings

22 Connect And Grow With Women In Our Community

Place chicken and shrimp in shallow glass pan or large re-sealable plastic bag For marinade combine oil chutney teriyaki sauce and vinegar in small bowl with lid Pour half of marinade mixture over chicken and shrimp Cover or seal and marinate in refrigerator at least 3 hours preferably overnight Cover and refrigerate remaining marinade for basting

If using bamboo skewers soak in water at least l hour before using

To prepare kabobs Drain and discard marinade from meat Thread chicken yellow and red onion mango green pepper and shrimp alternately onto skewers Be sure to keep enough room at one end of each skewer for a ldquohandlerdquo

Coat grill grate with nonstick cooking spray Place skewers over medium coals and grill for 12 to 15 minutes or until meat is done and vegetables are tender Brush often with reserved marinade and turn skewers until cooked through If needed use spatula to gently loosen skewers before turning as they may stick

Arrange skewers on a platter and serve with Ginger Mango Dipping Sauce

Ginger Mango Dipping Sauce bull Makes about 1 cup

l mango - halved pitted amp scooped out of skin (about 1 C)14 C froz orange juice concentrate2 tsp grated fresh ginger root (or 12 teaspoon ground ginger)

Combine ingredients in electric blender and puree until smooth

Alternate preparationsOmit shrimp and use 1 12 pounds boneless skinless chicken breast cutting into 36 cubes and using 2 per skewer Instead of grilling place kabobs in broiler pan coated with nonstick cooking spray and

broil 3 inches from heat about 10 to 15 minutes or until done basting and turning as needed

wwwwomenwithknowhowcom JULY 2014 23

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

TM

Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

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44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

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Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

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First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

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wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 21: Women With Know How July 2014 Issue

1 Chill onions at least 30 minutes before cutting and use a sharp knife to reduce tearing

2 Soak onions in ice water over-night to dampen their f lavor yet keep their crisp juicy texture

3 Cut onions can be refrigerated up to 7 days in sealed containers

Simple and satisfyingBefore you begin experiment-

ing with k abob combinations of your own try this deliciously simple recipe which melds chicken and shrimp with two colors of onion bell pepper and mango for a sweet and savory main dish

Remember to cut ingredients into uniform pieces and leave space between each piece to ensure your kabobs cook evenly and thoroughly Find additional recipes at wwwonions-usaorg

Kabobs are a simple way to enjoy many of your favorite fresh flavors in a single meal With their easy preparation and quick cooking time kabobs make a perfect weeknight meal when served over rice along with a crisp salad

The potential combinations of meat vegetables and fruit on a kabob are nearly endless Springsummer varieties of onions are espe-cially well-suited for kabobs Their flavor ranges from sweet and mild to slightly pungent Easily identifi-able by their tissue thin skin springsummer onions are higher in water content which gives them a tender crisp texture when grilled

Kitchen tipsFor the best results follow these tips

from the National Onion Association

21wwwwomenwithknowhowcom JULY 2014

Ingredients34 lb boneless skinless chicken breast (1-12rdquo to 2rdquo cubes) 18 medium shrimp shelled and deveined (12 to 34 lb)12 C olive oil12 C prepared mango chutney chopped if coarse)(12 C bottled teriyaki sauce2 Tbs balsamic vinegar

18 12rdquo long bamboometal skewers1 med yellow onion (12rdquo wedges)1 med red onion (12rdquo wedges)2 firm ripe mangos peeled pitted and cut into large cubes1large green bell pepper halved trimmed seeded and cubedNonstick cooking spray as neededGinger Mango Dipping Sauce (reci-pe follows)

Sweet rsquon Savory Teriyaki KabobsMakes 4 to 6 servings

22 Connect And Grow With Women In Our Community

Place chicken and shrimp in shallow glass pan or large re-sealable plastic bag For marinade combine oil chutney teriyaki sauce and vinegar in small bowl with lid Pour half of marinade mixture over chicken and shrimp Cover or seal and marinate in refrigerator at least 3 hours preferably overnight Cover and refrigerate remaining marinade for basting

If using bamboo skewers soak in water at least l hour before using

To prepare kabobs Drain and discard marinade from meat Thread chicken yellow and red onion mango green pepper and shrimp alternately onto skewers Be sure to keep enough room at one end of each skewer for a ldquohandlerdquo

Coat grill grate with nonstick cooking spray Place skewers over medium coals and grill for 12 to 15 minutes or until meat is done and vegetables are tender Brush often with reserved marinade and turn skewers until cooked through If needed use spatula to gently loosen skewers before turning as they may stick

Arrange skewers on a platter and serve with Ginger Mango Dipping Sauce

Ginger Mango Dipping Sauce bull Makes about 1 cup

l mango - halved pitted amp scooped out of skin (about 1 C)14 C froz orange juice concentrate2 tsp grated fresh ginger root (or 12 teaspoon ground ginger)

Combine ingredients in electric blender and puree until smooth

Alternate preparationsOmit shrimp and use 1 12 pounds boneless skinless chicken breast cutting into 36 cubes and using 2 per skewer Instead of grilling place kabobs in broiler pan coated with nonstick cooking spray and

broil 3 inches from heat about 10 to 15 minutes or until done basting and turning as needed

wwwwomenwithknowhowcom JULY 2014 23

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

TM

Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

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Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

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First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

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wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 22: Women With Know How July 2014 Issue

22 Connect And Grow With Women In Our Community

Place chicken and shrimp in shallow glass pan or large re-sealable plastic bag For marinade combine oil chutney teriyaki sauce and vinegar in small bowl with lid Pour half of marinade mixture over chicken and shrimp Cover or seal and marinate in refrigerator at least 3 hours preferably overnight Cover and refrigerate remaining marinade for basting

If using bamboo skewers soak in water at least l hour before using

To prepare kabobs Drain and discard marinade from meat Thread chicken yellow and red onion mango green pepper and shrimp alternately onto skewers Be sure to keep enough room at one end of each skewer for a ldquohandlerdquo

Coat grill grate with nonstick cooking spray Place skewers over medium coals and grill for 12 to 15 minutes or until meat is done and vegetables are tender Brush often with reserved marinade and turn skewers until cooked through If needed use spatula to gently loosen skewers before turning as they may stick

Arrange skewers on a platter and serve with Ginger Mango Dipping Sauce

Ginger Mango Dipping Sauce bull Makes about 1 cup

l mango - halved pitted amp scooped out of skin (about 1 C)14 C froz orange juice concentrate2 tsp grated fresh ginger root (or 12 teaspoon ground ginger)

Combine ingredients in electric blender and puree until smooth

Alternate preparationsOmit shrimp and use 1 12 pounds boneless skinless chicken breast cutting into 36 cubes and using 2 per skewer Instead of grilling place kabobs in broiler pan coated with nonstick cooking spray and

broil 3 inches from heat about 10 to 15 minutes or until done basting and turning as needed

wwwwomenwithknowhowcom JULY 2014 23

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

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Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

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First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

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Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

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wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 23: Women With Know How July 2014 Issue

wwwwomenwithknowhowcom JULY 2014 23

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

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44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

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busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

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Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

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Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

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en in

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new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 24: Women With Know How July 2014 Issue

Check with your county and state parks for trails and expand on your hiking skills advancing in difficulty levels and length as the season progresses

What it works Hiking engages the quadriceps hamstrings calves and gluts This activity also strengthens your abdominal core especially while carry-ing a heavy pack

Break a sweat courtsideAll you need to increase your heart

rate is a basketball and an empty court at the local park or school playground Practice shooting normal dribbling dribbling while doing sit-ups and drib-bling behind the back of your legs Make it a weekly event to gather for a game with friends and yoursquoll forget you are even working out

What it works Basketball can be a full-body workout but it mainly targets your triceps shoulders biceps and pec-toral muscles

Go for a swimWhile the summer days often bring

about occasions to relax by the pool therersquos no reason not to jump right in

For most people there is typically one main motivator for wanting to get in shape for the warmer weather months mdash they want to fit into the smaller more revealing clothing of the season

Whether itrsquos a new swimsuit theyrsquod like to purchase in a smaller size or they just want last yearrsquos shorts to fit more comfortably getting a beach-ready body can often seem unattainable But summer boasts an abundance of outdoor activities that take away the ldquochorerdquo of getting in shape Focus on the fun of the season and before you know it you will be fitting into your favorite summer wardrobe staples

ldquoNow that the weather is warmer people are outside training morerdquo said KT Tape Founder Jim Jenson ldquoIt is import-ant to have the proper training gear and equipment to avoid injuryrdquo

Go take a hikeNothing allows you to take in the

peace and tranquility of nature more than a long hike This summer incorpo-rate many long hikes into your weekly routine and build up your endurance with this beneficial cardio exercise

24 Connect And Grow With Women In Our Community

heal

th Make Summer Fitness FunMake Summer Fitness Fun

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

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Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

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First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

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wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 25: Women With Know How July 2014 Issue

wwwwomenwithknowhowcom JULY 2014 25

Take refuge from the sunrsquos heat and burn calories at

the same time by swim-ming This exercise is a

top choice for those with physical lim-itations or who find

simple cardio activi-ties - such as walking

hiking or jogging - dif-ficult or painful

W h a t i t w o r k s S w i m m i n g wo r k s a l l major muscles groups especially the shoulders abdominals legs hips and

back

When the weather warms up and spending hours at the gym sounds less appealing give a few of these fun activi-ties a try For more fitness tips visit wwwelivingtodaycom

Take care of your musclesBy engaging in a workout

routine yoursquove already proven that you care for your body

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

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Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

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First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

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wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 26: Women With Know How July 2014 Issue

26 Connect And Grow With Women In Our Community

will call on different muscle groups This type of cross training prevents overly stressing one area of muscle

Allow the body to restIn order to achieve the maximum

benefit of your workout your muscles need proper nourishment This means sleep is extremely impor tant but it also means resting for a few days in between workouts A proper rest period will give muscles time to heal

Todayrsquos trends in fitnessFor those who long for a l i tt le

variety in their fitness routine here are some new trends taking shape mdash for indoors and outdoors mdash that may be just what you need to take your fitness to the next level

Body weight trainingThis new trend in fitness works

by using your own body weight as resistance which can help you shape muscles tone increase flexibility and ultimately burn fat

High intensity interval trainingThis routine is great for those who

are short on time requiring extreme exertion in short intervals followed by a shorter recovery time

Yoga by airYogarsquos newest offering is called

aerial or antigravity yoga which com-bines classic yoga moves with acro-batics all while being suspended in the air from a hammock (womanman running) Photo courtesy of Getty Images

But do you have a care plan for the muscles that take you to your next level of fitness Here are some ways to keep those hard working muscles in top shape so you can give it your all at every workout

Warm up and cool downRegardless of the sport or activ-

ity you pursue it rsquos always best to ease into it slowly and build your endurance as you go Warming up can include light jogging walking or performing the activity at a very slow pace At the end of your routine be sure to lightly stretch out each major muscle group you worked

Have a backup planIn case of injury always have a reli-

able pain relief and support product on hand such as KT Tape an elastic sports and fitness tape designed for muscle l igament and tendon pain relief and support It rsquos lightweight comfortable to wear and can be used on many common injuries such as lower back pain k nee pain shin splints and tennis elbow For more information visit wwwkttapecom

Listen to your bodyIf you should experience any sharp

or sudden pains while exercising donrsquot ignore the warning signs Working out through the pain may make a small injury much worse As a general rule if it feels wrong stop the workout

Engage in various activitiesA body involved in different exercises

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

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Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

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First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

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wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 27: Women With Know How July 2014 Issue

wwwwomenwithknowhowcom JULY 2014 27

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

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Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

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Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

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Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

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wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 28: Women With Know How July 2014 Issue

28 Connect And Grow With Women In Our Community

When it comes to managing their money people often use the same banking provider for a number of years Whether yoursquore loyal to your current bank or are looking for a better option itrsquos important to review the available benefits to ensure your financial needs are fully met

In an industry driven by technol-ogy banks now serve up a platter of benefits to their account holders From accounts that reimburse ATM fees to mobile apps which allow up-to-date monitoring of funds todayrsquos banking is better than ever before By making smart choices and using new technol-ogies and resources account holders are able to minimize their banking costs and have a clearer understanding of their finances

ldquoConsumers should investigate what options are available to themrdquo said Ryan Bailey executive vice president of deposit and payments TD Bank ldquoFor example certain checking accounts waive non-bank ATM fees and some such as our Convenience Checking account offer a low minimum balance By doing a little bit of homework con-sumers can choose a product and an institution that matches up with their banking needsrdquo

Banking benefitsGetting the most from your bank

involves a general knowledge of the

products and services that are out there which may exceed the offerings of your current provider In fact according to the TD Bank Checking Experience Index a nationwide survey of more than 3000 checking account holders at various banks 83 percent stated that they are satisfied with their day-to-day experi-ence But the survey also revealed that 36 percent are extremely or very likely to switch banks to avoid fees Armed with the proper information account holders who share these feelings will be pleased to know of the various fee-free options available to them

Here are some of the other benefits todayrsquos banking customer can receive

CheckingAl l check ing accounts are not

created equal Taking the time to find an account that aligns with individual needs improves the banking experience while minimizing costs Some bank ben-efits include instantly issued free debit cards upon opening an account For those looking for added convenience free direct deposit may be just the ticket to make payday a breeze

And while technology may be top of mind to many banks are finding that good old-fashioned customer service is an equally essential part of todayrsquos banking experience Account holders seek branches that offer more hours in the evenings on weekends

Banking on Your TermsFinding a good fit to keep more of your money

finan

ce

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

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44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

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Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

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First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

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en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 29: Women With Know How July 2014 Issue

wwwwomenwithknowhowcom JULY 2014 29

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

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44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

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Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

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Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

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en in

the

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s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 30: Women With Know How July 2014 Issue

Protect Against Theft

I t seems l ike e v e r y d a y t h e m e d i a r e p o r t s a n o t h e r s t o r y a b o u t i d e n t i t y t h e f t s e c u r i t y b r e a c h e s a n d other situations of

fraudulent behavior While it may seem that thieves are always devising new ways to steal there are ways to protect your funds and your family Here are three helpful tips to keep your money safe and secure

Be Aware of Your Balance While it may not be possible to write down every transaction that occurs through-out your busy day having a good idea of your balance is essential An aware-ness of this figure will keep you alert of any strange activity should you become a target

Monitor Your Account Daily The tools of online and mobile banking apps can make checking funds simple If you donrsquot have online access see if your bank offers a toll-free phone line to access your account information

Cover the Keypad When using an ATM to check your balance or receive cash always cover the keypad while entering your PIN number Thieves are now using cameras and other tactics to steal this confidential information as you are pressing down on those buttons Keeping it covered reduces the chance of having your account compromised

Photo courtesy of Getty Images

30 Connect And Grow With Women In Our Community

a n d o n h o l i d a y s when banks are tra-d i t ional ly c losed The ability to speak with a live customer service representa-tive 247 is also a highly valued asset

Online BankingThe convenience of smartphone

and tablet technology has made banking at your fingertips a daily ritual for many account holders This ability to review the status of funds at any time day or night has proven to be essential for today rsquos device-d r i ve n wo r l d Fo rg e t f u l a cco u nt holders rejoice mdash online bill pay is another helpful program offered by many banks This organizational tool allows you to manage and pay all your monthly bills so theyrsquore always received on time As an added bonus this form of paper-free banking is the environmentally-friendly way to manage your money

ATMsC h e c k i n g a c c o u n t h o l d e r s

who tend to use ATMs outside of their bank rsquos network should look to financial institutions with more convenient locations and specific accounts that reimburse these costs For example the Premier Checking account from TD Bank waives fees at non-af f i l iated ATMs when the account holder keeps a low minimum daily balance For more information visit wwwtdbankcom

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

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44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

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We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

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Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

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Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

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Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 31: Women With Know How July 2014 Issue

31wwwwomenwithknowhowcom JULY 2014

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

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Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

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Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

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$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

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At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

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en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 32: Women With Know How July 2014 Issue

32 Connect And Grow With Women In Our Community

by Mimi Zelman

Cafeacute Perfecto

Claudia Vargas

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

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Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

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44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

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First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

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At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

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en in

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s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 33: Women With Know How July 2014 Issue

wwwwomenwithknowhowcom JULY 2014 3333

Tell us about you I am a Colombian businesswoman

born and raised in the City of Medellin Because of my nationality I had the great opportunity to grow up sur-rounded by the world of coffee and the beauty of nature thatrsquos distinctly Colombian My grandparents had a farm where my father helped plant and cultivate coffee I donrsquot remember a time in my life where I wasnrsquot sur-rounded by coffee As a child I recall running around the coffee fields enjoy-ing the aroma of the coffee plants and freshly picked beans I didnrsquot know it at the time but coffee was literally making its mark on my senses which would serve me well many years later

Irsquom also number 11 of 12 children who were raised by hardworking entrepreneurial parents They were very strong people who helped me and my brothers and sisters form great values They taught us all at a very young age the importance of working toward goals in order to achieve greatness

How did you get startedSince I was young girl I had been

surrounded by coffee but I didnrsquot think beyond its aroma or texture because I simply knew it as a cultural element It wasnrsquot until 2008 when a coffee crisis directly affected my life that I began to think of it as a liveli-hood and much more than just a crop It was during this time that my family who had devoted their life to working

coffee fields lost the entire crop due to climate and erratic weather condi-tions This was the impetus for me to become more involved with my fam-ilyrsquos coffee production and also led me to work on the formalization and legalization of our coffee company Out of this very heartbreaking situa-tion I was able to find a silver lining because it pushed me to learn about this industry very quickly I read every-thing I could get my hands on about coffee and leaned on people who had been in the industry for years ndash namely my family I spoke with families coffee pickers mothers who lived on the coffee farms their children and truly learned how coffee goes from lsquofarm to cuprsquo The coffee industry term ndash farm to cup ndash is used by so many but for me itrsquos a way of life After seeing entire families affected by the coffee crisis of 2008 I wanted to ensure that if this happened again we could all survive and ride out the storm This is why I chose to get started in the coffee busi-ness and devote my professional life to Colombian coffee

Tell us about your programs and events for women

The El Socorro Family Farm where Cafe Perfecto is grown and picked is located in the city of Amagaacute Colombia Just outside of Medellin this town of 25000 is wholly dependent on coffee growing Entire families work on the farm as they plant tend to and harvest the coffee each year As a mother I

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

TM

Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

dollars on the purchase of a new or used car withoutall the hassle that comes with traditional car shopping

Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

plans you can spend more time growing your business and less time worrying about obtaining quality photography We never

charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 34: Women With Know How July 2014 Issue

34 Connect And Grow With Women In Our Community

realize how difficult it is to leave your children in order to go to work so I wanted to create something for the mothers working on the El Socorro Family Farm It was a no-brainer to create a program where mothers could leave their children in good care while they were away on the mountainside picking coffee To that end there was an unused building on our property that wersquore in the process of convert-ing into a pre-school Wersquore expected to open the pre-school in late 2014 or early 2015 so mothers can rest easy knowing their babies and young chil-dren are being looked after right in the same area in which they work In

addition our coffee pickers will be able to get food supplies here at fairer price than traditional supermarkets According to numerous coffee studies the smallness of womenrsquos hands mean they handle coffee beans more care-fully and are better suited for picking With this is mind we want to ensure that our women coffee pickers have the best nutrition possible so that their quality of life in and out of the coffee fields are good

How have your prior career experi-ences prepared you for your journey in life

From a ver y young age I was

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

TM

Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

dollars on the purchase of a new or used car withoutall the hassle that comes with traditional car shopping

Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

plans you can spend more time growing your business and less time worrying about obtaining quality photography We never

charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 35: Women With Know How July 2014 Issue

wwwwomenwithknowhowcom JULY 2014 35

taught the value of hard work by being surrounded by adults who were committed to their families and profession I was from a very large family so we didnrsquot always have the resources for every-one to attend school In order to study you had to work to pay your own way This was the first lesson I learned when it came to pre-paring for a career Being consistent ded-icated and fighting for a better life are all qualities my parents and family have taught me Irsquom what you might call a ldquoserial entrepreneurrdquo since Irsquove started several successful businesses in Colombian and now in Charlotte NC with Cafeacute Perfecto

What would you most like our read-ers to know about your journey in business In life

The world of coffee is like life in that itrsquos full of cycles and stages Irsquove learned that to get a good crop yield you have to let a field rest and then start again elsewhere The same can be said of life You must continually reinvent yourself and plant your ideas in other places for them to grow You must see every crisis as a new opportunity Irsquove chosen to start a new life in the United States and call Charlotte NC my home

Irsquom looking forward to bringing my knowl-edge of coffee to the US Itrsquos clear to me that the top notch coffee roasters are here in the US so I hope to bridge some cultural gaps because coffee is so much more than a drink Itrsquos a connec-tor Itrsquos a conversation starter Itrsquos diversity in a cup

Who would you de-scribe as your men-tor(s) and why

My number one mentor is my mother She is one of the strongest people I know and worked tirelessly to raise 12 children All of my brothers and sisters are different but the one commonality we all share is tenacity This drive to always do better was instilled in me by my mother Itrsquos grat-ifying to see this same drive in the mothers who pick coffee at El Socorro Family Farm I see firsthand their daily struggles how hard they work for their families and how they want better for their children

I see my mother in them and they most definitely hold a special place in my heart

Whatrsquos on your bucket list and whyFrom a professional standpoint I

want to further promote Colombian

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

TM

Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

dollars on the purchase of a new or used car withoutall the hassle that comes with traditional car shopping

Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

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Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

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First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

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At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

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en in

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s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 36: Women With Know How July 2014 Issue

36 Connect And Grow With Women In Our Community

Any difficult times yoursquod care to share with our readers And if so what les-son have you learned

As I mentioned 2008 was a very dif-ficult year for coffee in Colombia It led me to recommit to the coffee business and refocus my attention on making the El Socorro Family Farm a success Fast forward to 2013 and once again Colombian coffee prices were in flux However my past experiences had pre-pared me for this so I knew this was just another cycle and another ldquorebirthrdquo was on the horizon This rebirth came in the form of Cafeacute Perfectorsquos creation and the business partnership created with my three other company partners in the United States The difficulties brought about in 2013 forced me to learn more about the US coffee market and put me on a path of discovery The number one discovery ndash learning that a new life awaited me in the US with coffee and Cafeacute Perfecto

If you could do one thing differently in your life what would that be

For me life is about continual improvement To do this I think you have to focus attention on helping others All too often we get caught up in our own ldquostuffrdquo to realize that by lending a hand to those in need ulti-mately helps us lead better lives If I could do one thing differently I would have taken on a greater social respon-sibility at a younger age I know expe-riences shape you so perhaps I needed to go through difficulties to appreciate

coffee as THE coffee in the United States Whatrsquos more I want my new business Cafeacute Perfecto to be rec-ognized as the industry standard when it comes to Colombian cof-feersquos excellent flavor and wonderful aroma It would be a dream come true for Cafeacute Perfectorsquos story to be brought to life as we highlight the people who are behind every coffee bean From a personal standpoint I merely want the best for my family Wersquore starting a new journey in the United States so this adventure will undoubtedly have its challenges but Irsquom ready

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

TM

Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

dollars on the purchase of a new or used car withoutall the hassle that comes with traditional car shopping

Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

plans you can spend more time growing your business and less time worrying about obtaining quality photography We never

charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 37: Women With Know How July 2014 Issue

wwwwomenwithknowhowcom JULY 2014 37

everything right in my life Still helping our women coffee pickers (and our men too) educating them guiding them and investing in their future is paramount Stressing the importance of what they do and how they literally help shape the world around them canrsquot be understated

What do you wish you knew 20 years ago

I wish I had known that there is a whole world out there to discover I wish I had known that greatness is only achieved by getting out of your comfort zone Medellin is a wonder-fully beautiful city but today I know there is life beyond my city full of learn-ing experiences diversity and richness of cultures I will always be a ldquoPaisardquo (what people are called who are from Medellin) but I also like to think of myself as a citizen of the world In addi-tion I wish I had known more about coffee its history its production and what happened after it was picked Itrsquos amazing how much learning Irsquove done in the past year in regards to roasting and selling gourmet coffee

What is something people would be surprised to know about you

When I was traveling in China I ate silkworm cobra and scorpion Donrsquot ask me how it tasted

What inspires youSimply put women inspire me

I see on a daily basis how women

affect positive change in their fami-lies communities and workplace Irsquom so fortunate to have a mother who still today inspires me and work in an industry where women coffee pickers are revered and respected Daily affir-mations of what it is to be a woman ndash caring dedicated strong tenacious loving and committed ndash drive me to be a better person

What makes you laughAs a mother Irsquom amazed at how

children have the uncanny ability to make any situation comical Itrsquos prob-ably their innocence combined with a

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

TM

Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

dollars on the purchase of a new or used car withoutall the hassle that comes with traditional car shopping

Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

plans you can spend more time growing your business and less time worrying about obtaining quality photography We never

charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 38: Women With Know How July 2014 Issue

ldquono filterrdquo mouth that makes me laugh Irsquod also add that my family and friends are quite the jokesters too If you happen to know any Colombians you

know were quick witted and always have a funny story to tell Growing up around laughter and humor are some of the greatest gifts

If you could stand up and defend anything what would it be

Irsquom a huge proponent of early child-hood education womenrsquos rights and teaching children the importance of helping others I believe that educa-tion is the key to all things One of my favorite quotes from Delores Huerta reads ldquoItrsquos important to teach children

38 Connect And Grow With Women In Our Community

that other people besides themselves are important and that the best thing they can do with their lives is to use them in the service of other peoplerdquo

About Cafeacute Perfecto Cafeacute Perfecto Is Newest Single-

Origin Coffee Importer in the CarolinasCafeacute Perfecto a single origin direct

trade Colombian coffee company today announced it will operate its warehouse and distribution center out of southwest Charlotte Cafeacute Perfecto is an estate coffee grown on the El Socorro Family Farm in Amagaacute Colombia just outside of Colombiarsquos second largest city Medellin on 575 acres in the middle of the Andes Mountains Cafeacute Perfecto will import

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

TM

Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

dollars on the purchase of a new or used car withoutall the hassle that comes with traditional car shopping

Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

plans you can spend more time growing your business and less time worrying about obtaining quality photography We never

charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 39: Women With Know How July 2014 Issue

The Cooperativa de Caficultores de Salgar (Coffee Grower Cooperative of Salgar) ndash a leading coffee farmer co-op in Antioquia Colombia ndash gave roasted Cafeacute Perfecto coffee a cupping score of 94 Cuppings here in the United States by Commonplace Coffee Company in Pennsylvania gave the coffee a score of 89 and 90 According to the Coffee Review the worldrsquos leading coffee guide a score of 94 ranks a coffee as some of the best in the world

For more information on Cafeacute Per fec to v is i t Cafeacute Per fec to on Facebook at wwwfacebookcomcafeperfecto and on Twitter at wwwtwittercommycafeperfecto For sales inquiries please contact Edwin Gil Managing Partner at edwincafeper-fectoco

Cafeacute Perfecto coffee is an extraor-dinary direct trade Colombian coffee grown on the El Socorro Family Farm in the city of Amagaacute Colombia Nestled among the Andes Mountains in the state of Antioquia this small town of 25000 people has served as the home of the family owned coffee farming and production business Agro-Mais for the past 26 years As a single-ori-gin estate coffee tropical mountain climate characteristics combine with altitude to give Cafeacute Perfecto coffee its savory bold bullion taste with bright acidity For more information visit wwwcafeperfectoco

wwwwomenwithknowhowcom JULY 2014 39

its Pergamino Coffee ndash coffee which has a thin crumbly skin and is the wet processed coffee bean that remains after coffee berries have been skinned the pulp removed and the beans dried ndash for sale to roasters gourmet coffee shops high end supermarkets corpo-rate campuses and more

ldquoWe are very excited to bring our lsquofarm to cuprsquo coffee to the United Statesrdquo says Claudia Vargas Cafeacute Perfecto Founder amp Partner ldquoMy family farm is very conscious of how we grow our coffee but even more important is how we cultivate families and give back to the community Without the hard work of our employees we could not do what we do Paying them a competitive wage while also provid-ing health insurance and childcare allows them to concentrate on deliver-ing the best single origin coffee to the people of the United Statesrdquo

ldquoAs a Char lotte res ident and small business owner I couldnrsquot be happier that our business part-ners chose Charlotte to set up shoprdquo says Brian Cockman Cafeacute Perfecto Business Partner and President of Rooster Communications ldquoLogistically speaking the Queen City is per-fectly located for Cafeacute Perfecto and will provide us a real advantage in delivering cafeperfectocopergami-no-coffee Pergamino cafeperfectocogreen-coffee Green cafeperfectocoroasted-coffee Roasted cafeperfectocopeaberry-coffee Peaberry coffees across the countryrdquo

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

TM

Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

dollars on the purchase of a new or used car withoutall the hassle that comes with traditional car shopping

Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

plans you can spend more time growing your business and less time worrying about obtaining quality photography We never

charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 40: Women With Know How July 2014 Issue

40 Connect And Grow With Women In Our Community

heal

th

At age 26 Rebecca was diag-n o s e d w i t h c o m m o n v a r i a b l e i m m u n e d e f i c i e n c y (C V I D) o n e of the most common of the more t h a n 2 0 0 t y p e s o f P I d i s o r d e r s recognized by the World Health O rg a n i z a t i o n Acco rd i n g to t h e I mmune Def ic ienc y Foundat ion C VID af fec ts approximately 1 in 25000 people CVID is an antibody deficiency that leaves the immune system unable to defend against bacteria and viruses resulting in recurrent and often severe infec-tions The condition affects both males and females

Shortly after diagnosis Rebecca began treatments with subcutane-ous immunoglobulin to boost her immune system While her overall health improved Rebecca became concerned about how CVID and its treatment might affect her dream of becoming a mother

WA MotherrsquosHealthHaving childrenwhile living witha rare disease

L earning you have a rare chronic medical condition can be unsettling frustrat-ing and downright scary

For primary immunodeficiency (PI) patient Rebecca Johnson 33 it also made her question whether she could realize her dream of becom-ing a mother

It wasnrsquot until hearing the story of another woman with PI who had a baby that Rebeccarsquos fears sub -sided Now with a baby of her own Rebecca wants to share her story with other women with PI who may want to start a family

Lifelong strugglesThroughout her childhood and

beyond Rebecca had repeated ill-nesses ranging from pneumonia on her first birthday to staph infections She also experienced frequent bouts of colds flu and other maladies

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

TM

Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

dollars on the purchase of a new or used car withoutall the hassle that comes with traditional car shopping

Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

plans you can spend more time growing your business and less time worrying about obtaining quality photography We never

charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 41: Women With Know How July 2014 Issue

Important Safety InformationImmune Globulin Subcutaneous

(Human) Hizentrareg treats various forms of primary immunodeficiency (PI) in patients age 2 and over

WARNING Thrombosis (blood clotting) can occur with immune g l o b u l i n p r o d u c t s i n c l u d i n g Hizentra Risk factors can include advanced age prolonged immobi-lization a history of blood clotting or hyperviscosity (blood thickness) use of estrogens installed vascular catheters and cardiovascular risk factors

If you are at high risk of throm-bosis your doctor wil l prescr ibe Hizentra at the minimum dose and infusion rate practicable and will monitor you for signs of thrombosis and hyperviscosity Always drink suf-ficient fluids before administration

Tell your doctor if you have had a serious reaction to other immune globulin medicines or have been told you also have a deficiency of the immunoglobulin called IgA as you might not be able to take Hizentra You should not take Hizentra if you k now you have hyperprol inemia (too much proline in your blood)

Infuse Hizentra under your skin only do not inject into a blood vessel

Allergic reactions can occur with Hizentra If your doctor suspects you are having a bad allergic reaction or are going into shock treatment will be discontinued

wwwwomenwithknowhowcom JULY 2014 41

ldquoMy immunologist addressed my concerns and connected me with a woman with PI who had recently had a babyrdquo Rebecca said ldquoHearing her story made me feel more comfort-able with raising a family despite the challenges of living with PIrdquo

In March 2012 Rebecca gave birth to her son Grant

A healthy happy outlookToday Rebecca works full time as

an interior design project manager and enjoys participating in a range of rigorous physical activities includ-ing hiking biking traveling with her husband (a personal trainer) and spending quality time with her son

She continues to treat her condi-tion with wwwhizentracomHizentra ( I mmune Globul in Subcutaneous [Human])

Hizentra from wwwcslbehringcom CSL Behring is an immunoglob-ulin replacement therapy indicated for the treatment of primary humoral immunodeficiency The therapy is administered subcutaneously (under the skin) weekly or biweekly (once ever y two weeks) to help protect those with PI against infections

ldquoI learned that living with a rare d i s e a s e d o e s nrsquot m e a n gi v i n g u p on your dreamsrdquo Rebecca said ldquo I encourage people with PI to share their goals and concerns with their doctorsrdquo

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

TM

Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

dollars on the purchase of a new or used car withoutall the hassle that comes with traditional car shopping

Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

plans you can spend more time growing your business and less time worrying about obtaining quality photography We never

charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 42: Women With Know How July 2014 Issue

42 Connect And Grow With Women In Our Community

been seen with Ig treatment includ-ing aseptic meningit is syndrome (brain swelling) kidney problems and transfusion-related acute lung injury

The most common drug-related adverse reactions in the clinical trial for Hizentra were swell ing pain redness heat or itching at the site of injection headache back pain diar-rhea tiredness cough rash itching nausea and vomiting

Hizentra is made from compo-nents of human blood The risk of transmission of infectious agents i n c l u d i n g v i r u s e s a n d t h e o re t i -cally the Creutzfeldt-Jakob disease (CJD) agent cannot be completely eliminated

B e f o r e b e i n g t r e a t e d w i t h Hizentra inform your doctor if you

Immediately tell your doctor or go to the emergency room if you have signs of such a reaction includ-ing hives trouble breathing wheez-ing dizziness or fainting

Tell your doctor about any side effects that concern you Immediately report symptoms that could indicate a blood clot including pain andor swelling of an arm or leg with warmth over affected area discol-oration in arm or leg unexplained shortness of breath chest pain or discomfort that worsens with deep breathing unexplained rapid pulse and numbness or weakness on one side of the body Your doctor will also monitor symptoms that could indicate hemolysis (destruction of red blood cells) and other poten-tial ly ser ious reactions that have

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

TM

Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

dollars on the purchase of a new or used car withoutall the hassle that comes with traditional car shopping

Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

plans you can spend more time growing your business and less time worrying about obtaining quality photography We never

charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 43: Women With Know How July 2014 Issue

wwwwomenwithknowhowcom JULY 2014 43

are pregnant nursing or plan to become pregnant Vaccines (such as measles mumps and rubella) might not work well if you are using Hizentra Before receiving any vaccine tell the healthcare professional you are being treated with Hizentra

For full prescribing information visit wwwhizentracomconsumerprescribing-information

You are encouraged to repor t negative side effects of prescription drugs to the FDA Visit wwwfdagovmedwatch or call 1-800-FDA-1088

We MakeCar Buying EASY

TM

Hate Car Shopping No TimeWomenrsquos Automotive Solutions is a unique car buying service that can save you hundreds to thousands of

dollars on the purchase of a new or used car withoutall the hassle that comes with traditional car shopping

Call 7042488706wwwWomensAutomotiveSolutionscom

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

plans you can spend more time growing your business and less time worrying about obtaining quality photography We never

charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 44: Women With Know How July 2014 Issue

44 Connect And Grow With Women In Our Community

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

plans you can spend more time growing your business and less time worrying about obtaining quality photography We never

charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 45: Women With Know How July 2014 Issue

wwwwomenwithknowhowcom JULY 2014 45

Kincaid amp Associates PLLC provides exceptional personalized legal representation to our clients in

Business Contract Finance Taxation Intellectual property Estate planning

Mitzi Kincaid - Attorney at Lawmkincaidkincaidandassociatescom

Karen Boardman - Attorney at Lawkboardmankincaidandassociatescom

We oer reasonable rates and prompt communications with a spirit of cooperation and eciency 8664355971 wwwkincaidandassociatescom

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

plans you can spend more time growing your business and less time worrying about obtaining quality photography We never

charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 46: Women With Know How July 2014 Issue

busin

ess Big Marketing Ideas

for Small Businesses

A r e p e r s o n a l r e l a t i o n -s h i p s w h y m o s t c o n -sumers frequent small businesses From the

mom and pop coffee shop to the small bookstore just down the street people enjoy the per-sonal interactions and conve-nience small businesses offer

In a recent survey about inter-actions between consumers and small businesses from Webcom more than eight out of ten con-sumers said itrsquos important that a small business is customer-focused and provides personal face-to-face interaction with its customers Respondents also wanted a small business to be local convenient and reliable

Grow online To account for con-sumersrsquo desire for personal rela-tionships small businesses should have a big presence on the Inter-net but only 41 percent of small businesses surveyed even had a website Those without a website said they didnrsquot see the need for one or the cost of designing and maintaining a site was a barrier

46 Connect And Grow With Women In Our Community

On the other hand 83 per-cent of con-sumers who responded said having a website and use of social media is important to their consid-eration and choice of a small business

ldquoSmall busi-nesses have historically relied on face-to-face relationships to grow and differen-tiate themselves but todayrsquos con-sumers are demanding that these relationships extend into lsquoe-Main Streetrsquordquo says David Brown presi-dent chairman and CEO of Webcom ldquoOur survey found a signifi-cant disconnect between how small businesses decision-makers think they are delivering on customersrsquo expectations versus the reality of consumersrsquo perceptions The good news is small businesses are start-ing to realize the webrsquos untapped

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

plans you can spend more time growing your business and less time worrying about obtaining quality photography We never

charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 47: Women With Know How July 2014 Issue

47wwwwomenwithknowhowcom JULY 2014

potential to reach consumers who are eager for online engagementrdquo Stay in touch Everyone knows how

important it is to stay in touch with friends If yoursquore a small business owner donrsquot forget to stay in touch with your customers so they wonrsquot forget about you Use social media sites such as Facebook and Twitter along with email to notify your cus-tomers about special promotions or to just remind them about the great benefits you offer

While it rsquos easy to blast an email to every customer or post an endless stream of cute pictures on Facebook it rsquos important to

not overwhelm or annoy them with too much of a good thing Keep your messages consistent concise and professional

If yoursquore not sure how to get start-ed the Internet offers a lot of re-sources about how to successfully set up your online presence and use Google Facebook and Twitter to market and grow your business online You can also find informa-tion online at wwwWebcom

Provide personal service Set your business apart by giving every customer the personal interaction and convenience they crave Sim-ply asking customers about their purchases or how you can serve them better gives you a consistent stream of information you can use to refine your goods or services and increase sales Make sure ev-ery employee understands the value in talking to customers and tracking feedback

The bottom line for every small business is that consumers are demanding online interaction and involvement with businesses both big and small Consistently reach-ing out to your customers through a website social media and face-to-face interactions will help your business thrive

Photo courtesy of Getty Images

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

plans you can spend more time growing your business and less time worrying about obtaining quality photography We never

charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 48: Women With Know How July 2014 Issue

Connect And Grow With Women In Our Community48

TO OUR VALUED CUSTOMER

1 All corrections must be clearly marked2 MPC Publications is not responsible for errors not

marked on this proof3 You MUST check the following as you review

your ad

Offer Expiration Date Map Business Hours Name Address Phone Overall Ad Copy

CORRECTIONS

A ______________________________________________

B _____________________________________________

C ______________________________________________

PROOF OK as is OK with corrections

Advertiser ________________________________ Date _________

MPC Publications Rep _____________________ Date __________

Failure to return this proof indicates approval of ad as is

SC PC MK 05-13 Job ______06-13 Zones Rep Date Artist Revision Page

Proofplease check carefully (704) 650-9643 bull Fax (803) 547-0916

PegCommunitySavingsMagscom

Call today 7045448881wwwzitelfamilychiropracticcom

Headaches Neck Pain Back Pain Auto Accidents Carpel Tunnel Syndrome Sinus and Allergies

Sciatica Sports Injuries

First visit Free with couponIncludes health history consultation chiropractic orthopedic amp neurological exam Any necessarty x-rays amp report of findings

$200+ Value With coupon Expires 9913If you decide to purchase additional treatment you have the legal right to

change your mind within three days and receive a refund

Dr Jeff ZitelPalmer GraduateMember NC Chiropractic Association

3419 Toringdon Way Suite 104 bull Charlotte NC 28277

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

plans you can spend more time growing your business and less time worrying about obtaining quality photography We never

charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 49: Women With Know How July 2014 Issue

49wwwwomenwithknowhowcom JULY 2014

Kim Fewell1230 Charlottetowne AveCharlotteKimFewellallstatecom

Call me today to see how muchyou could save with Allstatersquoshome amp auto discounts(980) 875-9385

Discount and insurance offered only with select companies and subject to availability and qualifications Discount amount may be lower Allstate Indemnity - Private Passenger Auto Allstate Property and Casualty Insurance Company Allstate Indemnity Company Northbrook IL copy 2009 Allstate Insurance Company

Changing the way businesses buy photography

At snapWerx we provide affordable photographic services for small medium and large businesses With our simplified pricing

plans you can spend more time growing your business and less time worrying about obtaining quality photography We never

charge royalties for use of our photos

Architecture - Industrial - Restaurants amp Food Retail Products - Professional Head Shots

Corporate Events

wwwsnapwerxbiz

7046049764 salessnapwerxbiz

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 50: Women With Know How July 2014 Issue

wom

en in

the

new

s

Yanik rsquos unique strength-train-ing-meets-yoga style helps women stand taller look leaner and gain major confidence The confidence she found in f itness al lowed her to take a leap of faith and quit her

L ocal exercise and health specialist Noell Yanik is gracing the JulyAugust cover of the leading national and inter-national womenrsquos heath and wellness magazine Womenrsquos Health The magazine has named the Fort Mill SC native

one of five finalists in their ldquoNext Fitness Starrdquo competition a nationwide search for the ultimate personal trainer The winner will star in her own workout DVD series receive a full marketing and promotional plan to help build their brand and get a special feature in Womenrsquos Health

50 Connect And Grow With Women In Our Community

LOCALTRAINER

MAKESNATIONAL

NEWS Noell Yanik

Finalist in Womenrsquos Health Magazinersquos ldquoNext Fitness Starrdquo Competition

job in sales to become a personal trainer For Yanik being a trainer is more than helping people look their best itrsquos about teaching them that they are stronger and more capable than they thought possible

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 51: Women With Know How July 2014 Issue

wwwwomenwithknowhowcom JULY 2014 51

A c e l e b r i t y j u d g i n g panel and your votes will d e t e r m i n e t h e w i n n e r who wi l l be announced l i v e o n G o o d M o r n i n g Am e r i c a o n ce t h e co m -petition ends Voting for the Next Fitness Star runs now through August 1st at thenextfitnessstarcom a n d r e a d m o r e a b o u t Yanikrsquos story in the current issue of Womenrsquos Health

G e t s o c i a l w i t h W o m e n s H e a l t h M a g o n Twitter and follow Yanikrsquos journey on Instagram and Twitter NoellYanik and Facebook wwwfacebookcomNoellYanikTrainer

Page 52: Women With Know How July 2014 Issue