women with know how june 2013 issue

7/28/2019 Women With Know How June 2013 Issue

1/52

UNE 2013

WHAT ISA PERSONALBRANDINGLIFESTYLE?

GOALSVERSUS

PERFORMANCE

REPUTATIONMANAGEMENT 101;WHAT EVERYBUSINESSSHOULD KNOW

Top Stories

NANCYHUDSON AND

TAMARAWITHERS-

THOMPSONOF CHARLOTTE

COMMUNITYHEALTH CLINIC


2/52Connect And Grow With Women In Our Community2

Mimi Zelman

Publisher

Dear Readers,This issue is dedicated to all athers in honor o FathersDay! I would not be who I am today without thewonderul ather I had in my lie. Now that we are in thelast part o the year, are you on track meeting your goals?

I you are, that is wonderul and should be congratulated!I you are not there yet, what are you going to do to

catch up and meet those goals?First, what is your or who is your target market?What are you doing to reach those people?All lot o businesses all into the trap o not believingin enough advertising! Businesses need to have namerecognition and branding.

Set up a budget and bigger is not always better, have

a ew smaller ads in more places to reach the peopleyou need to. Utilize social media, this avenue is ree andreaches your audience in a dierent way.

To have good branding all o the above should be inyour marketing plan. I you dont know how to do this,you can contact me and I can reer you to people thatcan. We at Women With Know How would love toearn your business and we have a plan to work with all

budgets. What a great way to send your message andcompliment to display ad or very low cost.

Why wait? Give us a call!Till next month,Mimi


3/52www.womanwithknowhow.com JUNE 2013 3

C o n t e n t sPublisher/President

Mimi L. [email protected]

Creative DirectorJuliana Lievano

www.JulianaCreativeDesigns.com

Contributing WritersTerri BennettElyshia Brook

Cover PhotographyCover Photoghraphy by Benny

Dawkins o New Day Productions

For more advertising inormationcall Mimi at 704-491-1207

or email her at:[email protected]

Copyright 2013

4

32

10What Is a PersonalBranding Liestyle?

18ReputationManagement 101;

What Every BusinessShould Know

24 How To BeAn Idea Person

28 Goals VersusPerormance

On thecover

Nancy Hudsonand Tamara

Withers-Thompson

36

46

30



profe

ssionalspotlig

ht

How did you getstarted in this business?

In my career as a Speech Pathologist,I worked with children and adultsthat had communication disabilities.Through this I realized that amiliesneeded the inormation that proes-sionals have in identiying speech andlanguage problems. Since a child is

with his/her parents and caregivers24/7, what better person to under-stand their childs strengths and weak-nesses then those that take care othem? This prompted me to write, MyBaby Compass, a child developmentprogram that helps parents asses and

enhance their childs milestones in theareas o speech, language, hearing,cognitive, physical, and social-emo-tional skills rom birth to seven yearsold. Ater I wrote my rst book, My BabyCompass, Birth to Two Years, I beganexhibiting and speaking at state andnational conventions or the AmericanSpeech and Language Association.

The book was so popular that I ex-panded the program and wrote MyBaby Compass, Two to Four Years andMy Baby Compass, Four to SevenYears. I realized that I had a niche andI began taking marketing programs

GruhnBy Mimi Zelman

MY BABY COMPASSKathy



to increase my skills. I developed mywebsite: www.mybabycompass.com

that allows me to conduct most o mybusiness over the internet and throughAmazon.com.

What was your background-

what were you doing

beore this business?

I was a Speech-Language Pathologistor 35 years in schools, hospitals, clinics,

developmental daycares and skillednursing homes. I took a writing courserom Maureen Ryan Grin at WordPlay and came up with the concepto My Baby Compass. I retired rommy job because I could increase theawareness o the importance o childdevelopment or the general public. It

was an Aha moment and I have beenrunning with it ever since.

What is a good early

story about your business?

I had written the prototype o MyBaby Compass, Birth to Two Years andI met a nurse that I was working withat a skilled nursing acility. He was

concerned about his eighteen-month-old toddler and he was wondering i Icould help him. I gave him a copy othe program along with the bookletthat contained the skills and activitiesa child at eighteen months should beable to do. He called me to say that

he shared the inormation that he hadrecorded in the My Baby Compass,

Birth to Two interactive manual withhis sons pediatrician. The child was re-erred or an evaluation and was diag-nosed with Autism. He cried when hecalled to thank me. I was so moved bythe experience. It reminded me o thetime in India in 1973 when I was at anorphanage to donate money.

About orty babies and toddlers werecrying at the top o their lungs when awoman o small stature walked in andsang a lullaby. The room became quietand all o the toddlers were liting theirarms up to get a hug. The woman wasMother Theresa. I asked her what ad-vice she could give a young girl on her

way to college and she said, Dont bemediocre in anything you do, whetherit is making a cup o tea or healing theworld, be the very best. I have beenollowing her advice ever since.

What is unusual or unique about

your business, in comparison to your

competitors or similar businesses?

My product, My Baby Compass andmy speaking engagements are bridg-ing the gap between what the proes-sionals know and what amilies needto know about their children rombirth to seven years o age. This pro-gram not only gives skills a child can



do but has corresponding activities todevelop those lagging skills listed inconvenient age-appropriate booklets.It is written or the average parent,proessional or caregiver. Easy to un-derstand and use is the number onecomment that parents have said innumerous testimonials. It helps parentsto assess a childs developmental mile-stones and then it provides a checklistto share with their health care provider,

or i it is being used by a proessional,to share with parents. The AmericanAcademy o Pediatrics recommends

that pediatricians tell parents that haveconcerns about developmental mile-stones that their child will outgrowit. This is true or 80% o the children,but only 10% o those children willoutgrow it. Catching children early ora developmental delay is a win-winsituation or everyone.

I am writing articles, speaking on radio,appearing on TV, blogging and con-

ducting parenting and early educationclasses to inorm the public about theimportance o communication skillsin the rst seven years o a childs lie. Iam also writing My Senior Compass tohelp amilies with aging parents in theareas o dementia, stroke, traumaticbrain injury and neurological disordersthat aect a persons ability to speakand swallow. I am known as the Posi-tive Parenting Expert who oers inor-mation that amilies can trust. I am aspeech pathologist that is writing orchildren o typical development, but ithere is a problem, a parent will knowwhat to do and how to get help.

Is there a customer experienceyou are most proud o?

One customer began using the MyBaby Compass program with her inantboy. She incorporated two activities aday using the age-appropriate book-lets along with the nursery rhymes,



music and age appropriate toys rec-ommended in the My Baby Compasswhich includes all the manuals, book-lets and CD rom. Her son is now ouryears old and he is unctioning at twoyears above his age level. The custom-ers pediatrician is now reerring MyBaby Compass to her patients.

Do you do any charity or

nonprot work?

I donate to Autism Speaks, three dol-lars or every book and ve dollars orevery My Baby Compass kit. I also giveree books and kits to help raise moneyor Easter Seals, Smart Start and theCharlotte Heart Ball. I donate an articlea month to Special-ism.com, BeaconExpert.com, and Family Share.comwebsites and online magazines or par-ents o typical and special needs chil-dren or ree inormation about speechand language development.

Who are some o your most

notable partners in your business?

Jack Caneld, author o Chicken Soupor the Soul, is my mentor or the

upcoming, My Senior Compass edi-tion. He believes in my products andhe is helping me get my messageto parents and proessionals. I metOprah last month and her producerconnected me to Discovery Channel,Health Heroes or a segment to be

aired in August on the importance oearly identication and intervention oa developmental delay. I am partner-ing with Dr. Sturner at Johns HopkinsPediatric Hospital to get My BabyCompass evidenced based and on theCHADIS program, a computer basedinormation program or pediatriciansto help parents assess and enhancetheir childs development.

What is an interesting storyabout a client interaction you had?

I was working with an inant that haddeveloped polio rom the inoculationbecause she had a compromised im-mune system. Though she was com-pletely paralyzed, I could tell she wasintelligent by the way she used hereyes. As she developed, I was able touse a pass mire device that allowedher to talk. Her mother broke down intears when she heard her say, Ma. Itwas such a magical experience or me.I then gathered a team o occupationaland physical therapists to incorporatea mouth stick or her to manipulate acomputer and provide a sip and pu

technique so she could independentlyoperate her wheel chair. Though itwas challenging and required timeconsuming research, it was a very re-warding experience.

What are some o the greatest



challenges in your business?

Trying to balance work and play is verydicult. Some days I want to retireand ride my horse and have lunch withmy riends. The problem is, I have thisburning desire and passion to make adierence in the lives o children andtheir parents. I know what parentsneed to do to prepare their childrenor academic and social success. Mybiggest problem is convincing parents

that it is more important to spendmoney on their childs brain then buy-ing a cute outt or electronic toy thatwill last or a short time. Just when Iwant to give up, I receive a wonderulemail rom a parent thanking me orMy Baby Compass.

What would you most like

the reader to know about

your journey in business?

I have ound it is important to:Educate yoursel in all areas o business.I went to SCORE, a class sponsored by

the Small Business Administration tolearn about making a business plan andhow to price my products.

Attend seminars with successul busi-ness coaches in branding, web design,social marketing, networking, trade-marking, sponsorships and becom-ing media genic. Meet exhibitors atconventions, expos and communityorganizations that provide prospective

clients and marketing opportunities.Make sure your product is the bestquality in order to gain respect romcolleagues and customers. Learn whoyou can trust and how to delegatethose jobs that dont suit your abilities.

Do not repeat what doesnt work.Dont pay or what you can get or ree.Surround yoursel with successul peo-ple that believe in what you are doingand help you understand that babysteps in the right direction is the wayto success. As they say, it takes 10,000hours to be an expert. I have met thatgoal as a Speech Pathologist, now Ihave to meet that goal in marketing

my products.

Kathy Thorson Gruhn/ My Baby Compass | Author |www.mybabycompass.com2266 Shagbark Lane, Suite 100Matthews, NC 28104C

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by Terri Bennett

m

arketi

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What Is a PersonalBranding Lifestyle?

Y

our Personal Liestyle Brand-ing is all about you brandingyoursel in the most eec-

tive way that will lend youto the best positive results. Personal Lie-style Branding is where you are continu-ously branding your business and youas your brand. Your company begins tobecome your liestyle and is known asthe work that you love to do and youget paid or it as it becomes integratedinto your personal lie. It becomes whoyou are, your identity, your relationships,the interaction and engagement in thecommunity in which you live. Your lie-style is centered on the company thatyou have built rom the ground up andthat is what people know you as. Youhave become the actual spokespersonor the company with the understand-

ing that all eyes are on you because youare your brand always!

Your Personal Branding Liestyle is inte-grated in what you stand or, develops,passion, and is the extension o who youare in your proessional and personal

lie. When you have the personality orwhat it is that you do, it becomes a parto your brand and oten times, more

than not, and it precedes you beoreothers meet you. You are your brandand how it is perceived both person-ally and proessionally is totally up toyou because you are controlling it; youmust understand that anything goodor bad is a refection o you and yourbusiness. It becomes connected andintertwined and not separate. There arethings that would need to be addressedor damage control just in case there issome negative publicity. O course youdo know that it is better to be preparedthan to not be prepared at all.

Building Your Authentic

Brand That Speaks For You

What does your brand say about you?Does it speak to your purpose, passionand ideal clients? Is your brand eective,authentic and memorable? Some reallydont know and understand how theirbrand speaks volumes beore them andshares with the world who you are and

By Elyshia Brooks



what you do. That is why your personalbrand should be authentic. You shouldcontrol your brand and the messagethat you send out, because what yousay and how you deliver, testies againstyour brand. It involves more than whatyou eel about your business but howothers perceive you. Branding includesyour marketing message, image, pack-aging, appearance, personal selling andthe way in which you promote yoursel

and your business. Building your au-thentic brand online is a greater chal-lenge to maintain because it is a biggerasset to your brand.

What is an Authentic Brand?

Designing an authentic brand simplymeans that you are true to yoursel andhow you give o your energy aboutwhat you do. You speak about yourbusiness with passion and clarity, know-ing that you are walking in your destiny.Your authentic brand should be clear,refect who you are, your values, char-acter, uniqueness and pulls rom yourstrengths. Your authentic brand bringsyour personal and business lie together

based on your values and your missionin lie because you it is who you are. Youare building your brand based on yourcharacter, values and refect your geniusthat you bring to the world. You mustget clear on who you are and how youconduct your business knowing that

it goes hand-in-hand. Walking in yourauthenticity sends out positive energy,love and joy in what you do.

When you are designing your authen-tic personal brand you are really onewith who you are and you love you,especially doing what you are mostpassionate about and how you serve inpurpose. Your most authentic sel has tohave a holistic connection to the love

that you have or yoursel as you exploresel-knowledge. When one loves them-selves you become more aware o yourstrengths, talents, gits, and your unique-ness because that is what will connectyou to your ideal clients all o the time. Itis said that how you treat yoursel is howyou will treat others, so i you love your-sel it would be easy to love others.

We are all dierent and unique in ourown special way and that is why a brandshould speak to characteristics such asquality, virtue and value. To measure abrand could be simple or complex de-pending how you would want to mea-sure what your ideal clients connect

emotionally. Your true authentic brandneeds to attract and hold their attention.

As you create your holistic, organic andauthentic brand, you must look at thepossible approaches that can expandyour brand or hurt your brand. When



you hear Authentic Branding or Mar-keting you should always believe they

are true to themselves and the worldaround them because they seek toserve other than money and mate-rial gains. Your authentic brand has anemotional connection that allows oryour client to trust, know and love youand your brand. It is really about go-ing deep within and seeing what really

resonates with you and what does thatlook and eel like? You are looking at therawness o who you are and creating abrand that speaks volumes about thereal you, your values, your truth, yourvalues, and your unique approach thattells the world how you want to servethem. You are also creating the purestand highest possible belie and creating

a lie and brand around it.

Look at what is your highest visionthat you can customize that totallyfows through you and breathes yourpassion and purpose. It must vibrate

deeply in your soul to have a pureconnection or you to ollow and or

others to believe in your brand.

When you begin the process, there aew steps that you must take in orderto prepare or building your authen-tic brand because you will use it as aroadmap to ollow. It sets the modelby which you will always conduct your

business. The initial steps are as ollow:

0 You must begin to convey what yourpersonal desires are.

1 Your Personal Brand should expressand communicate the real You.

2 Understand how to execute andincorporate your Personal Brand intoyour lie and your business.

With these three questions it beginsthe journey o creating a PersonalDream, Personal Purpose Statement,Personal Intentions and Goals, andyour Authentic Personal Brand State-ment. Let me dene each or you sothat it can push you on your journey.

0 Personal Dream Write your per-sonal dream down by including whatbrings you joy, who you are, whatyou want to become, your vision andknowledge behind what you willbring to the brand. Also include a



nancial goal that would make yourdream a reality.

1 Personal Purpose Statement Write one sentence that sharesyour ultimate purpose or you andyour business.

2 Personal Intentions and Goals

What are your intentions and com-mitments to achieving your goals?

What goals are you seriously com-mitting to that shares your personalbrand or your business?

3 Authentic Personal Brand

Statement You are going toshare what your brand stands or

and what you will accomplish, yourpromise and what you will be dedi-

cated to in your holistic business.

As you work on these our areas, you willbegin to look at what really matters toyou and your business. You are design-ing the brand and how you want yourideal clients to perceive your brand andalso how memorable your brand can be.

It includes your own uniqueness, mean-ing, and most o all, how inspiring yourbrand is. Your brand would be heart-elt and soul-lled based how you willprovide excellence to your clients. Yourbusiness should represent the harmony

Advertising and Graphic Designwww .Ju l i a naC rea t i v eDes i gns . com



between you and your business. There-ore, spend some time thinking about

this because it will ollow you going or-ward, so it is very important. I suggestthat you get in a quiet place or outsidewith nature to get still and listen to yoursoul and what you are eeling. You mustgo deep within and become inspiredby what resonates with you.

When you are developing yourthoughts around your brand you mustlook both internally and externally. In-ternally, you are looking at what you eelinside and how you can be centered inhow you want to attribute your brandto the good o the world. What objec-tives, goals and actions that you want toaccomplish with your authentic brand

with how they are the ocal point o allthe behaviors? Your brand once it is de-ned internally, it is so empowering andit resonates with your ideal client be-cause they eel the authenticity o yourbrand and hopeully keeps them loyal.

However, there are many deliverablesthat would need to be incorporated to

keep them loyal. Yet, it is your personalambition that would keep them en-gaged and sustained so that buildingyour brand begins to grow organically.

Externally, your brand should captureyour ideal clients positive emotionalreactions and speaks to their needs and

wants. When you are looking at yourbrand externally, you are paying at-tention to the colors, logo, slogan andsymbols that represent you. Additional-ly, there are other actors included suchas: your story, location, approachability,engagement and also receiving eed-back rom your clients or better de-velopment and improvement without

oense. As a business owner you knowwhat it eels like internally but you haveto be able to communicate that to theworld and based on how they perceiveyou through consistent improvement. Itis good to place yoursel in your clientsseat and look rom the outside in with-out your own judgment.

Elyshia Brooks, MBA /CEO/PresidentElyshia Brooks International, Inc.Personal Authentic Branding CoachsultantElyhiaBrooks.comT: 800.511.5410Author Branding The Authentic YouTwitter: @ElyshiaInc

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B

usinesses live and die byword o mouth. Every busi-ness knows that is true.

However, ar too manybusinesses neglect their online repu-tations. They are blissully unaware owhat is being said about them onlineand ignore the act that what theydont know can hurt their business.Many businesses make the mistakeo believing that i they didnt build apresence online, that they dont have

one. However, your businesss onlinereputation can be shaped by otherswho are having a conversation with-out you. This conversation is still be-ing had, even i youre not a part o it.

Many businesses are shocked whenthey nally do check their online repu-

tation. Most oten there is at least oneunavorable one. That one is aectingtheir business weather they know it ornot. Reputation management has neverbeen as crucial to businesses as it is rightnow. So what can you do to take controlo your reputation?

Discover Whats Being

Said about You

The rst thing you need to do in order

to take control o your reputation isdiscover what is being said about you.This is something that every busi-ness must do and do oten. The truthis, most businesses are completelyunaware that they have bad reviewsonline. In order to discover i peopleare leaving bad reviews about yourbusiness, use Google. Simply type your

name or the name o your business intothe search engine along with wordssuch as scam, awul, the worst or anyother negative term you can think o.

The search engine will return pagesthat combine your business nameand those awul phrases. I you dont

get any pages returned to you, thenyour business has a ne reputation.I, however, you do get returns, youcould be wondering what to do next.

What to Do About Bad Reviews

When aced with a bad review, its

Reputation Management 101; WhatEvery Business Should Know

te

chnolo

gy by Mercedes Tabano



normal to eel shocked, angry, or evena little hurt. However, the rst thingto do ater calming down is to deter-mine i theres any validity to the re-view. Was the company having a crisisor an employee having a bad day? Ordid the client simply misunderstanda rule or procedure? The most trustedreview sites have a section availablewhere the owner o the business canmake a comment. You can use this

section to apologize and explain whathappened. Any explanation shouldalways start with an apology and athank you or eedback.

Clients love it when companies admittheir mistakes and thank them, evenor a bad review. Not only does thishelp your angry client eel loved, ithelps uture clients realize that youare a business that cares.

Once youve apologized and thankedthe reviewer, explain the situationmatter-o-actly. I possible, explainwhy this wont happen again or howrare it is. Your calm words next to

the customers angry ones makesyou seem like a reasonable businessand the bad review as just a rant.Conclude your response by sayingsomething such as, we look orwardto winning back your business or welook orward to your return visit.

Another way to deal with a bad re-view is to use humor to deuse thesituation. The most amous exampleo this was a sandwich shop in NewYork City. This business responded toa bad Yelp review by saying, Come inand try the worst meatball sandwichone guy on Yelp ever had in his lie.

Using humor not only deused the situa-tion, it also attracted many new custom-

ers. When someone hears that some-thing is either the worst or the best, theyjust have to veriy it or themselves. Inthe sandwich shops case, many peopleound they loved his sandwich. Deusingwith humor works even in the most pro-essional settings. The most importantthing to remember when respondingto a review is to let the client know thatyoure listening, and you care.

Courting Good Reviews

Bad reviews can oten be neutralized bygood reviews. I your business doesntcurrently have a way to encouragereviews, consider setting one up. Goodreviews not only help with your online

reputation, they can also help with yoursearch engine rankings, as well. Googleand other search engines love sendingpeople to a site thats already well loved.There are many ways to ask or goodreviews, both online and o withoutseeming desperate.



The signature line o an email is a greatway to subtly ask or reviews. A simpleclosing line ater the company namesaying something like, i you liked us,dont orget to leave a review, remindsthem to leave a review without makingit seem like youre begging. For extraeectiveness, hyperlink the line to thesite that you would preer them toleave the review on.

Another way to convince people toleave reviews is to incentivize them. Forexample, i they leave a review, theycould receive a discount o their nextvisit or some other git. Part o properlyincentivizing people is to give themthe git whether they leave a goodreview or a bad review. In addition,their review should not be looked atuntil ater they are gone. This keeps thereviews honest and provides you with

the most valuable eedback.

Your online reputation is your mostvaluable asset. Even i you haventset up a strong online presence, youstill have a reputation online. Thisreputation can be either good or bad.Reputation management is an ongo-ing process. As long as you continueto provide excellent service, monitoryour reputation, respond to bad re-views, court good reviews, and laughat yoursel, you have nothing to ear.

Mercedes Tabanomercedestabanoii.com/www.acebook.com/DynamicDimensionsMar-

keting \t _blank https://www.acebook.com/DynamicDimensionsMarketingLinkedIn: Mercedes Tabano IILION [email protected]


21/52

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S

ome o us have been raisedto believe that were notcreative. Im good at details,

you might say, but Im notan idea person...or...When they passedout the creativity, they obviouslyskipped me!...or...When I try to brain-storm, theres only storm, no brain.

Would you believe me i I told you thatthis kind o thinking is alse? That you

are writing a script or yoursel thatis going to undermine your ability togenerate ideas? When we were chil-dren, we were ull o ideas. We ques-tioned everything. And we believedin ourselves because we hadnt beentaught not to yet. So, what happened?When did we start to believe that wewerent creative, that our ideas werent

very good? For some o us, the nega-tive thinking started when we wentto school. There are many wonderulteachers out there in the world, butthere are some who are rigid in theirthinking. I encountered one o the latterkind in second grade.

I remember being mortied when theteacher, Mrs. Brown (I still have night-mares about that woman), said we

had to hold up our papers in ront othe class and be judged by our peers.Back in those days we wrote on paperthat had big lines and spaces printedon manila paper. We used pencils thatwere completely impractical or a smallhand to hold, and the erasers wereterrible. One day I tried to write a word

on the paper and ended up crammingthe word at the end o the space.

When I attempted to erase that word,the paper ripped. Mrs. Brown didntcare. She made me hold the paperup in ront o the class. As you know,kids arent always the kindest audi-ence. Everyone started shouting that

I should get an E (the equivalent oan F back then). I was completely hu-miliated and or years I was ashamedo my handwriting.

The even sadder part o the story isthat I had written a poem on that

cristinascorn

er

by Cristina Cassidy

How To Be An Idea Person



paper. Instead o praising me or mycreativity, she shamed me aboutsomething that was quite xable.

Sometimes our parents, in an attemptto teach us the proper way to act insociety, may have stifed our ideas.Where did you ever get an idea likeTHAT? your mom or dad might havesaid....or Nobody thinks about thingslike that! Without meaning to, they may

have kept you rom believing that yourideas, no matter how truly creative andinnovative, were inappropriate.

One o my avorite stories is about alittle girl in a kindergarten class. The

teacher tells all the kids to draw a pic-ture o the sky and the grass. Almostthe entire class draws a bright bluesky and green grass. When the littlegirl shows the teacher her drawing oa grayish sky and yellow and browngrass, the teacher tells her she hasmade a mistake. When she goes homeand shows her mother the picture,the little girl says, I drew a picture othe sky and the grass in winter today,

but my teacher says its wrong. Maybeyouve had a similar experience. I so,you might want to use a ew o theollowing ideas to release your idea-creating machine--otherwise knownas your brain.

CLICKONADTOVIEWO

URVIDEO



1) Think like a kid. Im not talking aboutbeing childish, but being childlike.Start wondering about things, simplethings, like how does the coeegrinder work, or what would happeni the tires on your car were made ogummy bears instead o rubber? Atwork, think about a particular activityyou do and wonder about how todo it dierently. For example, i yousit down at a computer to work, try

standing or awhile. Walk around theoce when you are trying to comeup with an idea. Get a white boardand doodle on it. Have a peanut andbutter sandwich or lunch, and youravorite kids snack.

2) Laugh a lot and dont take yourseltoo seriously. I have a stued animalin my oce, a very large Sylvester theCat dressed in a jester suit that sits ina chair across rom me. He remindsme to keep things light and not to getbogged down in negative thinking.

3) Write a poem about generating ideas.For example, heres a poem I wrotethat is posted on my computer: I isor intelligence, I believe in mysel; D

is or doing, get those ideas o theshel; E is or excellence, I know that Ican; A is or action, and I have a plan.When I read this, it reminds me to stayout o negative thinking. Your poemdoesnt have to be proound; it justneeds to inspire you.

4) Look everywhere or ideas. Theworld is your oyster. Maybe a TV.commercial gives you an idea, ora quote a riend shares with you.Ideas are everywhere i you are onthe lookout or them. Find books onhow to generate ideas and on cre-ativity. There are plenty o them outthere and they really do help.

5) Write down your ideas. Wheneveryou have an idea, keep a notebook

handy and jot that idea down rightaway. Ideas have a way o slippingback out into space i you dontcapture them when they make anappearance. I oten get my ideaswhile in the shower, so I keep mynotebook in my bedroom.

The point is, you are ar more creativethan you think you are. The key is toopen yoursel up to possibilities. Trysome o these simple tools and see ithey help you generate more ideas.And maybe the most important part ogetting new ideas, is to have un whileyou are doing it!

H. Cristina CassidyCristina Cassidy ProductionsShe is a videographer, editor, producer and writerspecializing in high denition productions in Char-lotte, the Carolinas and the rest o the [email protected];/704-930-8503


27/52



business

coachi

ng

W

e have completed1st Quarter and youshould have your -

nancials or the quarter.2nd Quarter is well under way andyou should be beginning to see sometrends. Dont stick those nancials in abinder and then hide them on a shel!Those nancials hold the keys to yoursuccess in this year.

Lets make the assumption that youstarted the year with clearly denedgoals. (By the way, this is a good time toshut the oce door or go somewherethat you will not be interrupted. Itstime to work on your business not in it.)

Start by comparing the goals to youractual perormance.

How was your revenue in 1st Quarter? Wereyouoverorunderyour

goal? Why? Whatproductlinesover

perormed? Which onesunderperormed?

Whichmembersofyoursales

team made their numbers andwhich ones didnt? Why?

Arethereproductsorservices

that need to be eliminated? Isthereaproductorservice

that you should add? How were your expenses? Besuretolookatthetrends,

not just one month or quarter. Whichitemshaveshownan

increase over the last year

that cannot be tied toincreased revenue? Ifyoumadeadjustmentslast

year, dont add the expenseback unless you have to.

Points to Ponder Ifyouhaventauditedyour

revenue lately, its time. Whentimes are tough, its easy to give

a ew discounts, reebies, orincrease service levels. Be sureyou know what your businessis giving away. (I did this oneyear and ound a number that Icould have been embarrassedby. Fortunately, we were able

Goals Versus Performance

By Lauren Richardson



to correct quickly and the out-come was a growing businessrather than a struggling one!)

Setsomenewgoals.Ifyou

need to adjust now is the time. Communicatetoyourteam.If

the news is good, have an ap-propriate celebration. I you arestill in dicult times, tell them,and tell them what your plan isor the rest o the year and their

part in the plan.

Enjoy your time working on yourbusiness. This is where the businessleader makes her money and herbusinesss money!

Lauren RichardsonSuccessul VenturesCertied Business [email protected]

Licensed in NC & SC

704-556-0707(Located in Southpark) kruschlaw.com

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SummerBeauty

101Whether your summer plans include anexotic trip or simply enjoying sunny dayswith riends, its the perect time to add alittle un into your beauty routine. Celeb-

rity makeup artist Ashunta Sheri shares

her expert tips to reshen up your look.

Don the Dewy LookSheri recommends cream products to

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geous peach cream blush will mimic

the skins natural summer color natural

enough or a daytime look with the poten-

tial to make a statement or the evening.

Get a Natural Glow

Sel-tanners and body glows are the per-

ect way to look sun-kissed without the

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must be hair-ree and smooth. Sheri s

pick is Nair Brazilian Spa Clay Total Care

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tem that oer proessional results but at araction o the cost o salons. Plus it works

while you shower to save time.

To stay smooth even longer, try Nair wax

strips or results that last up to 8 weeks. For

more, visit www.NairLikeNeverBeore.com.



Bring on the Color

This summer, Sheri suggests a bright

eye liner to bring out the color o your

eyes. To get the desired eect, apply

two coats along your lower lash line

with a shade that complements your

eyes. For example, i your eyes are

brown, purple eyeliner will make your

eyes pop.

Less is MoreAdd products to your makeup kit that

do double-duty in soaring summer

temperatures: an SPF oundation primer

will protect against sun damage and

create a sleek canvas while a tinted

moisturizer will create a sheer nish. For

a fawless application, Sheri suggests

using a oundation brush.

The Perect Pout

Red lips are on trend this summer, but

nding the perect red lipstick can be

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ty routine, you can enjoy a renewed

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Warm WeatherShape Up Tips

Those hot summer months are almost

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you are looking to shed a ew pounds that

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no time like the present to get moving.While some people nd it easy to make a

workout part o their daily routine, many

struggle with creating a tness plan and

sticking to it. Below are a ew tips to help

you create and maintain a diverse and

healthy schedule this month and beyond:

Bring A Buddy Exercise doesnt need to

seem like a chore. Join a running group or

grab a riend and head to the gym ac-

countability will make you less likely to

skip a workout.

Track Your Trips Keep a calendar andmark each trip you make to the gym, go

or a run, or participate in a tness activity.

Tracking your progress and routines will

allow you to make adjustments and im-

provements to your tness plan.



Start Small Dont bite o more thanyou can chew. Set short-term realistic

goals that are attainable. Lengthen-

ing your running distance each week,

upping the number o reps you do on

your avorite machine or increasing the

weights you lit (by no more than 10

percent each week) will create a sense

o accomplishment. Even when you

eel like you do not have enough en-ergy or a ull workout, go outside or a

walk, hop on the treadmill or 15 min-

utes or simply make it a point to take

the stairs when possible every little

step counts!

Reuel Your Body and Reward Your

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Switch-Up Your Schedule Do not

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taking a class such as CrossFit, Boxing

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Trying out dierent types o workouts

will make you eel rereshed and allow

you to exercise dierent muscles.

Remembering these tips can help you

maximize your workouts and make

them more enjoyable. Check out Rock-

inReuel.com or visit Facebook.com/

RockinReuel or more summer shapeup tips. Photo Courtesy o Getty Images

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Charlotte Community Health Clinic helping to make animpact on individuals without medical coverage in our city

NANCY HUDSON AND

TAMARA WITHERS-THOMPSON



by Mimi Zelman

37

The mission o the Charlotte Commu-

nity Health Clinic is to provide acute,

episodic and chronic disease medical

care to uninsured, low-income residents

o Mecklenburg County who lack access

to care. This service is provided through

a culturally diverse, volunteer-based

organization with emphasis on educa-

tion, training and community outreach.

The Charlotte Community Health Clinic

improves the health o their patients byengaging the community and its re-

sources to provide quality, low-cost, and

compassionate health care.

The vision is to improve the health o

uninsured residents o Mecklenburg

County by providing quality medical

care. Their Values are:

Toprovidequalitymedicalcarewiththe

same dignity and condentiality aord-

ed to insured or sel-paying patients.

Tobeexibleinstructureinordertomeet

the needs o both the working poor and

volunteers who donate their time.

Toprovideacost-ecient,nanciallyre-

sponsible service, relying on community

support and proessional volunteers.

Torecognizetheuniquenessofeach

individual by treating each patient with

kindness, patience, empathy and respect.

Charlotte Community Health Clinic pro-

vides preventative primary care as well

as ongoing chronic disease management

or low-income, uninsured Mecklenburg

County residents. Services Include:

PrimaryCare

ChildrensCare

ChronicDiseaseCare

WomensCare

HealthEducation

Nancy Hudson Executive Director

How did you get started?Presbyterian Hospital opened a Senior

Health Center on the eastside o Char-

lotte in 1997 and I was their Geriatric

Social Worker. At that time there were

ew eastside resources or senior adults,

so Susan Basini, Clinic Manager, Tamara

Withers-Thompson, RN, Clinical Nurse

and I developed a program that oered

health education, health screenings andan exercise program or our patients and

senior living in the surrounding com-

munity. With a United Way Older Adult

Focus Grant or support, we developed a

wonderul senior wellness program yet

ew ethnically diverse seniors came.

East Charlotte has a rich ethnically

diverse population and we needed to

engage these individuals in health ac-

tivities. Our rst health air was hugely

popular and we discovered that when

you do not eel well, have no healthcare

access and no access to medications

you do not eel like attending health


38/5238 Connect And Grow With Women In Our Community

programs or exercise. Susan, Tamara and

I investigated the issues o the unin-

sured. It was becoming a national prob-

lem and the numbers o low-income,

uninsured in Mecklenburg County were

climbing. United Ways second year o

unding supported our volunteer- driv-

en ree health clinic or low-income, un-

insured seniors and called Clinic 2000.

Through great Presbyterian Hospital

support, volunteers, donors, unders

and community partners we have grownrom an episodic clinic to a ull time clin-

ic,1 ull-time sta to 23 ull and part-time

sta, 100 patients to 5,700 patients, 11

volunteers to 587 volunteers and multiple

partnerships YET the need continues to

exceed our ability. We had over 14,000

patient contacts, encounters last years

yet turned away 4,000 individuals seeking

low-cost medical services.

How have your prior career

experiences prepared you

or your journey in lie?

I am rom a working class amily and began

babysitting a twelve. Each job, whether

babysitting, waitressing, clerical work, sum-

mer camp worker or my rst proessional

job in a correctional acility have prepared

me or the next opportunity.

What would you most like

our readers to know about your

journey in business? In lie?

My core values, belies and personal-

ity have infuenced my career choices.

It has not been nancially lucrative but

certainly has been rich in experiences and

a sense o well-being. Whether in my

career or my personal lie I have had suc-

cesses and ailures. Both taught me les-

sons, sharpened my skills and made me a

better leader/person though not without

pain. The take away rom both career and

personal challenges - do the best you can,

when you can and then trust all you can.

Who would you describe

as your mentor(s) and why?

1) Susan Basini modeled all o the char-

acteristics o a great leader in the non-

prot world, bright, innovative, enthusi-

astic and tenacious. She demonstrated

not only great skills but great passion

and compassion or those in most

need in our community. I would voteSusan the individual I would want to

be arrested with.

2) Dr. Ophelia Garmon-Brown, Medi-

cal Director o Charlotte Community

Health Clinic has demonstrated great

management skills and great people

skills and it is all wrapped in a pack-

age o a great aith. GB has not only

survived but thrived in a traditionally

white male dominated medical eld.

She models that we must embrace

diversity, break down the barriers that

divide us, in order to build a commu-

nity that brings us to together.

3) Eleanor Roosevelt strong emale



who was unaraid to say the truth

and modeled.

4) Gary Hudson, my husband, a riend

and constant mentor. He is my

sounding board and oers thought-

ul counsel and support.

Whats on your bucket list and why?

I dont have anything in my bucket list.

Any dicult times youd care to

share with our readers?? And i sowhat lesson have you learned?

The rst large grant request or the

clinic that I wrote was turned down. I

was devastated, conused and araid or

our uture. We had a great story, great

people and it was a great opportunity

how could they turn us down? I have

always wanted us to grow aster, care

or more patients, build more programsto impact health outcomes. We have

had to learn to crawl, walk and then

run in all areas o our work: caring or

patients, volume o patients, creating

service partnerships and raising op-

erational money. We were not always

ready to leap to the next level. So I have

had to learn that things dont always go

the way I envision yet I have to trust

and keep moving orward.

What inspires you?

Individuals who have put in a ull day

at their place o work only to come and

volunteer at the clinic or 3 more hours

to complete their day. Funders who be-

lieve that all people should have access

to healthcare. Foundations who know

that a healthy workorce translates in a

healthy community.

A patient going blind rom cataracts

in both eyes received surgery one o

our partners, Horizon Eye Care, but had

vision remaining in one eye. Ater she

went through the successul surgery

she kissed the surgeons hand andthose that assisted him and then came

to the clinic and kissed our hands. It

was a moment that does not leave you

but continues to inspire you to con-

tinue to work or those that do not have

healthcare access.

What makes you laugh?

Everyday things that become unny -right now it is growing older together

with my husband. My daughter and

granddaughter Funky humor rom Ta-

mara and Martha. Finding mysel in the

most ridiculous situation and trying to

get out o it!

I you could do one thing diferently

in your lie, what would that be?

Be more adventuresome, travel

I you could stand up and deend

anything, what would it be?

Justice in Access to Healthcare. Health

is the very oundation o our ability to

39


40/52Connect And Grow With Women In Our Community

work, raise amilies, sustain ourselves

and build healthy communities. I be-

lieve we need to provide each citizen

with the basics that enables him/her to

make their own way. Basics such as a

good education and a health care not

a handout. Health is undamental and

universal. The three industries with the

lowest percentages o employee health-

care benets are manuacturing, agricul-

tural and service. As a citizen I benet

rom the services and products oeredthrough these industries yet these em-

ployees traditionally have a lower wage

and poor benets. To build our econ-

omy and our communities we need to

provide basic healthcare or everyone.

Tamara Withers-Thompson

Tell us about you.

I grew up in Gastonia. Graduate o Gas-ton College, 1980 with ADN. Worked

or Gaston Memorial Hospital on a med

surg unit ater graduation. Served as the

Director o Nursing Service at 120 bed

SNF in Gastonia until going to work at

Presbyterian Hospital.

Employed by Novant x 25 years. Variety

o nursing experiences- medical sta

nurse, Manager o Presbyterian Eye

Center, presurgical services- Inpatient

Surgical Educator, Manager o Presby-

terian Senior Health Services ( the rst

exclusively geriatric medical practice in

Mecklenburg County)and co-ounder

and Manager o Charlotte Community

Health Clinic. Reside in Clover, SC- Mar-

ried with one daughter, 2 stepdaugh-

ters and 4 grandchildren. Husband is a

home builder. We have three horses, 2

miniature donkeys, chickens and a pre-

cious Pug- Piper.

How did you get started ?

My mother was a RN so I grew up vol-

unteering at NC Orthopedic Hospital in

Gastonia where my mother was a Nurs-ing Supervisor. I spent many happy days

volunteering at that childrens hospital.

I ed patients, played board games with

them and unctioned in a candy striper

role; passing out water and mail. I was

also the neighborhood small animal

vet taking care o my riends dogs,

cats and hamsters.

The rst time I perormed CPR( at 13)

was actually on a hamster and he lived

or several days until he nally suc-

cumbed to whatever rodent illness that

plagued him. I always knew I wanted to

be a nurse but what I really wanted was

to manage the people that provide the

care. It didnt take long to realize that

the caregiver needed as much care as

the patients! I eel very responsible or

my sta. They are amily to me. I want

them to eel supported and cared or

so that they have what they need to

do their jobs. I want them to have long

careers at CCHC! I love problem solv-

40


41/52www.womanwithknowhow.com JUNE 2013

ing, systems, outcomes, organizing and

planning. When you see your vision in

motion it is so rewarding!

How have your prior career

experiences prepared you or

your journey in lie?

Having a variety o nursing jobs early

in my career has proven very valuable.

I have never been araid o changing

jobs and nding a new role to eed my

creativity. I have been ortunate to workin clinical settings that provide care to

most age groups and populations.

Going to work or Presbyterian Hospital

in 1988 was an excellent career move.

Initially, I worked on a medical unit that

provided care to HIV/AIDS patients so

my compassion and patient care skills

grew immensely during those rst threeyears at the hospital. In those early years

o the epidemic in Charlotte, all o my

patients died. I had to learn how to

cope with losing those young men and

women. It was a tremendous learning

and caring opportunity that I treasure.

It made me a better nurse and a bet-

ter person. Presbyterian is so support-

ive, always allowing their nurses to do

unique, creative jobs and encouraged

nurses to change roles and try new

opportunities. I was so nurtured during

those early years at Presbyterian and

had such incredible learning opportu-

nities that I will be orever grateul to

those that mentored me- Anne McK-

elvey, Judy Page, Lise Heidenrich.

What would you most like our

readers to know about your

journey in business? In lie?

I have been ortunate in both lie and

business. I have a wonderul loving, sup-

portive amily. I love my job even on the

worst days. I work with a great team o

sta and volunteers that give 110% eachday they come to CCHC. I I learn at least

one thing every day and make some-

ones day better- then I am doing what

I should be. When you have an oppor-

tunity every day to make a dierence-

take advantage o that opportunity! You

wont eel empty or sad very long.

Who would you describeas your mentor(s) and why?

Certainly Nancy Hudson, my ED has

been my mentor and partner in the

creation o the clinic. Without Nancy,

the Charlotte Community Health Clinic

would not exist. She is the brains! She

has such knowledge and vision or the

clinic. I am honored to be one o her

partners in the clinic. Martha Brinsko,

ANP is also a mentor. She keeps me

sane and keeps me realistic and objec-

tive. She grounds me.

And I would be negligent not to men-

tion Ophelia Garmon-Brown, MD and



Jesus Hernandez, FNP. These two keep

me spiritually moving in the right direc-

tion. Anyone that knows either o these

individuals know that they are both so

caring and culturally competent that

to know them is to be a better person.

They are always there or me when I

question, What am I doing? I am so

ortunate to have all o my mentors-

they are so important to my continued

growth as a manager.

Whats on your bucket list and why?

See a Packers game at Lambeau in the

snow! Love ootball- College and pro!!

Snowmobile in West Yellowstone again!What a blast! 70 mph in the snow!!

Visit Ireland- rent a house in a small vil-

lage and take trips rom that location.

Swim with dolphins anywhere and every-

where!! Camp across America! Love camp-

ing and campres and the great outdoors.

Any dicult times youd care to

share with our readers?? And i sowhat lesson have you learned?

My mother died in a head-on collision

in 2006. I truly didnt think I could live a-

ter that. She was such a strong, vibrant

woman that had beat breast cancer

only to cross the line and die within

hours o the accident. And she died in

Asheville in the ED without her amily

around her which tore me out o my

rame. I was devastated. My riends and

amily were so supportive and caring.

They called me daily, they cried with me

and they held me when I was emotion-

ally dead. Had they not supported me- I

probably would have died rom the

For More inormationor to receive a Media Kit

contact us at:

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Advertise in:www.WomenWithKnowHow.com

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43/5243

pain o loss. But what I learned is so impor-

tant- love like there is no tomorrow, dont

hesitate to reach out to those you love

with calls, cards and touch and remember

that are things worse than death. Because

had my beautiul, active, vibrant mother

lived- she would have been in horrible pain,

never walked again and had to nish out

her lie in bed. And or her nothing would

have been worse- to be conned to bed.

So we have to nd the good in the trag-

edies- even when it hurts.

What inspires you?

What makes you laugh?

Well, patients are very inspiring! Their sto-

ries o coming to America and overcom-

ing the odds is very inspiring. My patients

have lived so many unique and powerul

experiences-war, genocide, homelessness,

chronic illness,, substance abuse, having itall and losing it. They are great teachers and

inspire me to do good where ever I can. My

grandchildren also inspire me. Their pre-

cious hopeul, accepting aces restore and

strengthen my aith.

And my sta keeps me laughing! They are

rom many dierent cultures and lie experi-

ences so their perspective and humor are a

great source o joy.

The unniest person I know is my husband,

Kip and he usually starts my day with a

unny story or saying- he is such a unny,

sweet guy! He makes me laugh every day!

I you could do one thing diferently

in your lie, what would that be?

I am really working hard not to have re-

grets! My rst response is that I would ride

my horses every day and enjoy their beauty

and wonderul smell. I guess or my ca-

reer it would be best i I go back to school

or my BSN and then on or an M- Public

Health. At 55, I think I will work on the

horseback riding!

I you could stand up and deend any-thing, what would it be?

That is an easy one- Human Rights- the

rights o all, the less ortunate and mistreat-

ed. We all are born with the right to expect

and receive humane treatment. To be loved

and cared or. To have access to health

care. To marry who we want and worship as

we choose. I am angered by those entitled

and politically motivated that do not careabout the citizens o the world. We are all

one people.

Please donate to the clinic!

By giving to Charlotte Community

Health Clinic, you are helping individu-

als in our community who are unable

to aford insurance and have no other

resources or health care.

Charlotte Community Health Clinic6900 Farmingdale DrCharlotte, North Carolina 28212(704) 316-6561


44/52


45/52

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GRILL

a Better,Healthier Burger

recipe

Now that summer is here, its time tore up the grill. For many, a cookoutisnt complete without a juicy, deli-cious hamburger. Even those tryingto ollow a healthier, natural diet canenjoy this classic summer avorite byusing the right ingredients.

Mitzi Dulan, a nationally recognizednutrition and wellness expert and

team sports nutritionist or the KansasCity Royals, understands the impor-tance o building a better burger us-ing leaner, healthier ingredients thatbenet the body. Lean bee is an in-tegral part o a wholesome burger asit provides essential nutrients and pro-

tein to keep you trim and energized,Dulan said. In addition to choosingnutritious ingredients, exercise por-tion control and practice moderationto create an even healthier burger.Dulan recommends considering thesetips or building a better burger:

Simplesubstitutions,suchasus-ing lean ground bee, can create a

protein-packed burger that is low-at and has ewer calories. Considerusing natural brands, such as LaurasLean Bee, to kick start a delicious,healthy burger.

Keepinmindthatleanbeefcooksin

1/3 less time than regular bee since



it has less at. So, adjust the cook-ing time to match your method ogrilling. To make the grilling process

as healthy as possible, substitutenatural charcoal. Products such asBig Green Egg Organic Lump Char-coal, use organic hardwoods andburn more eciently without harshchemicals or odors.

Trynew,healthiertoppingsthatadda

unique twist o favor to your burger.

Instead o ketchup, which can beloaded with excess sugar and sodium,consider resh salsa. Replace mayon-

naise with sliced avocado, which is acreamy, heart-healthy alternative.

Usewholegrainbunsinplaceof

white buns. Whole-grains are ab-sorbed slower by the body, mean-ing they do not raise sugar levelsas quickly and keep you eeling ulllonger. This reduces the urge to eatlarger portions or snack ater a meal.

For more tips, recipes and to enter

Lauras Lean Bees Summer GrillingSweepstakes, visit www.acebook.com/laurasleanbee starting May 27, 2013.

Lauras Lean Bee

Stufed CheeseburgersPrep time: About 10 minutesCooking time: 5-7 minutes/Serves: 4

1 pound Lauras Lean Bee 96%Lean Ground Sirloin

1/4 cup nely minced onion1/4 cup chopped parsley2 ounces reduced at Monterey

Jack cheese, cut into 4 even1/2-ounce pieces

4 slices reduced calorie

oatmeal bread2 tomatoes, sliced4 lettuce leaves1. Mix bee with onion and parsley. Di-

vide bee into 4 equal portions. Divideeach individual portion in hal so youhave 8 equal portions.

2. Flatten 4 portions into rounds. Place

a 1/2-ounce piece o cheese on topo each round. Flatten the remaining4 portions o bee into rounds, placeon top o cheese then seal edges o

rounds together, sealing cheese in.3. Grill (covered with grill lid) at 400-

450F about 5-7 minutes on each sideor to desired degree o doneness.

4. To serve, place each burger on top oone slice o reduced calorie (45 calo-ries per slice) bread. Top each burgerwith lettuce and sliced tomatoes andserve immediately.

Nutrition Inormation per Serving:

(1 cheeseburger with tomatoes and lettuceon 1 slice reduced calorie bread) Calories244; Calories rom Fat 74 (30% rom Fat); Fat8g; Saturated Fat 4g; Cholesterol 69mg; So-dium 258mg; Carbohydrates 13g; Fiber 1g;Protein 30g; Vitamin A 14% ; Vitamin C 17%;Calcium 14%; Iron 21%



Around TownMaking An ImpactNews about Awards, Events, Promotions and Business Meetings

Pretty in the Queen City &

iMpact color cosmetics partnerstogether to benet RAINDo you love red lipstick or have a desireto take a walk on the powerul side? Char-lotte based companies Pretty in the QueenCity and iMpact color cosmetics havepartnered together to relaunch iM PITQC(Pretty In The Queen City) red lipstick.Known as Amelia Olds signature color, iM

PITQC was created by Stanley Owings,iMpact color cosmetics ounder.

No longer should you be araid to step outo your comort zone. This crme red lipstickworks on most skin tones. In 2011, AmeliaOld and Stanley Owings partnered togetherto launch iM PITQC in honor o Amelias30th birthday and World Aids Day. $1 romevery tube sold was donated to RAIN-oneo the largest HIV nonprots in the Carolinasproviding direct client services. In 2012, iMPITQC was relaunched to benet the Char-lotte based nonprot, The Sandbox.

Due to popular demand, Amelia andStanley have decided to make this bold

yet classy red lipstick available again. Each

tube will retail or $21 with $1 rom everytube sold benetting RAIN. iM PITQC wibe available or sale at Shine Salon andwww.prettyinthequeencity.com

About Pretty in the Queen CityPretty in the Queen City is a liestyle web

site ocusing on beauty, ashion, parentingentertainment, travel and liestyle. Editor,

Amelia Old, is an avid product researcherand writer, sharing her reviews and experences through a variety o outlets includ-ing The Balancing Act and Charlotte TodaIn addition to her liestyle blog, Pretty inthe Queen City, Amelia is passionate abouher work with the local nonprots TheSandbox and All We Want is LOVE.

About iMpact color cosmeticsThe idea behind iMpact color cosmeticswas to refect their philosophy o simplic-ity in their packaging and presentation.The sleek minimalist design o each prod-uct is a subtle reminder that many timesin lie, less is more. The ashion houses oCalvin Klein, Prada and Armani were all



inspirations or the nal result. In a logo-obsessed world, they consciously madea decision to boldly be the brand o theanti-logo. They wanted their brand iden-tiable by more than just a logo. iMpact

color cosmetics is recognized by its chicminimalism and its iconic i ound oneach product. From their iM special HDlip polish to their iM humble lipstickto their iM healthy oundation, theirunderlying message with each o theirproducts, is to use ones lie to make aniMpact on the lives o others.

About RAIN:RAIN (Regional AIDS Interaith Network),ounded in 1992, engages the communi-ty to transorm lives and promote respectand dignity or all people touched by HIVthrough compassionate care, educationand leadership development. Servicesinclude CARE Management, Peer2Peersupport & outreach, support groups

or youth, aith-based training, chaplainservices and caring volunteers who pro-vide practical support to persons livingwith HIV and AIDS. RAIN also providesHIV awareness and prevention educa-tion programs to thousands o peopleeach year and is the only HIV nonprot inCharlotte providing direct client services.

Premier Resources AnnouncesWBENC CerticationCharlotte, NC, May 7, 2013. PremierResources, a ull service stang rm,specializing in providing both permanent

and temporary stang solutions to com-panies throughout Metro Charlotte andsurrounding areas, announced today thatit has received national certication romThe Womens Business Enterprise Council(WBENC). It is the most rigorous andsought ater certication o its kind.

Angela Mastoras Key ounded Premier

Resources, an award winning stangconsulting rm in Charlotte, NC, in 1999.The company specializes in the place-ment o top tier talent in the areas ocorporate support including, Administra-tive Entry to Executive Level, Account-ing, Banking/Finance, Human Resources,Insurance, Sales/Customer Service andLegal placement, oering both perma-nent, temporary/contract and contract tohire stang solutions.

Their experience and capabilities allowthem to service clients, including small,mid-size and Fortune 500 companies inthe Charlotte area, while remaining smallenough to deliver customized services and



the highest degree o personal attention.The WBENC certication or women-owned businesses is one o the most

widely recognized and respected cer-tications in the Nation. WBENCs na-tional standard o certication employsa meticulous process, including anin-depth review o the business, as wellas an on-site inspection conducted bythe regional committee. The certicationprocess is designed to conrm that thebusiness is at least 51% owned, operated

and controlled by one or more women.

We are proud to have become a certi-ed Womens Business Enterprise saidKey, President o Premier Resources.We consider this certication animportant validation o our business

model, allowing us to provide addedvalue to current clients as well asoster uture opportunities with com-

panies committed to utilizing minorityowned businesses. We look orward tothe new opportunities that our WBENCcertication will bring while we alsowork to add value as a WBE vendor.

By including women-owned busi-nesses among their vendor partners,corporations and government agen-

cies demonstrate their commitment toostering diversity and the continueddeveloopment o their supplier/ven-dor diversity programs. WBENC is thelargest third party certier o business-es owned and operated by women inthe United States and is a resource ormore than 700 US companies that relyon WBENCs certication as an integral

part o their supplier diversity programs.

Metropolitan Businessand Proessional WomenMeets 3rd Wednesday o every month11:30- 1:00Note we will now be beeting AT

Sullivans Steak House on South Blvd.

Send us your announcements that youwould like to make or if you are an organizathat focuses on business women send info

[email protected](Deadline is the 15th of every month

for upcoming issue)

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Our Farmers

Thank You

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Will your money last?With a retirement plan it can.Having a plan and the right fnancial solutions can help you put a confdent

retirement within reach.

As an Ameriprise fnancial advisor, Ill work with you to defne your retirement

dreams. Then, Ill apply our disciplined fnancial planning approach, considerin

all aspects o your fnances. And together, well create a plan that works or you

with the products and strategies that are right or your goals.

Learn how you can put your confdent retirement more within reach.

Our Advisors. Your Dreams. MORE WITHIN REACH

Call me today at (704) 522.6565

Diane S. Davis, CFP, CLUFinancial AdvisorCERTIFIED FINANCIAL PLANNER practitioner

5200 Park RdSte 117Charlotte, NC 28209

704-522-6565

[email protected]

www.ameripriseadvisors.com/diane.s.davis

women with know how june 2013 issue

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