Alexis GlickCEO GENYOUth Foundation

PERSONAL

BRANDING

FOR ATTENDEES

“If you are able to help people market themselves in ways that they cannot market themselves you’ll become irreplaceable for them.”

PERSONAL BRANDING FOR ATTENDEES

HEADSHOTS

Every business professional needs headshots but very few of them have recent photos. The main excuses are that 1) they don’t know who to hire and 2) they don’t want to spend the money.

EVENT INTEGRATION

Headshots can be easily integrated into any event. The photographer can do them as quickly as 30 seconds per person. Most importantly these photos can become the foundation of a marketing campaign.

Ginni RomettyCEO of IBM


“When you are offering something of great value you need to make sure that it’s sufficiently marketed so

that people can get excited.”

Convenient Service

Performance

Experiential Event

Component

Shareworthy Event

Content

Memorable Take-home

Value

By giving attendees their 15min of fame we are getting access to their entire network.

STARTUP ELITE


LinkedIn

TwitterFacebook

“Empowering others to be their best.”

STARTUP ELITE


“There are no such things as prohibitive costs. If you don’t want to pay a photographer then negotiate terms.”

- Photographer will only spend less than 1 minute with each person- Photographer will spend no more than 2hrs shooting at the event- Photographer will collect business cards from each person he shoots- Photographer will shoot several photos but only edit the best one- Photographer will provide the Women Network with the photos without any logo- Photographer will email each person about a premium headshot package- Photographer will be credited on all photos when appropriate

Not every photographer is willing to negotiate on terms but if you reach out to several local photographers at least one of them will understand the value and the potential for new business. You should be able to at least find a photographer who is willing to lower their fee in exchange for the emails of the attendees.

STARTUP ELITE

EMAIL

INTERVIEWS

OF ATTENDEES

Alexis GlickCo-founder of The Huffington Post

EMAIL INTERVIEWS OF ATTENDEES

“Producing quality content is not easy nor is it cheap which is why it is so important to repurpose content as much as possible.”

VALUE OF EMAIL INTERVIEWS

- Interviews have a surprisingly long shelf life, especially for business professionals- Business professionals show a strong demand for this type of content - It’s that type of content you share with everyone you know - Very cost effective method to build up brand value and reputation - The opportunity to create a lot of repurposed content

Tory BurchCEO of Tory Burch LLC


HOW TO DO EMAIL INTERVIEWS

- Create a criteria for the type of people that you will want to interview - Brainstorm a list of generic questions that you would be able to ask multiple people- Generate a sample interview and general guidelines - Put together a short list of people you want to start with- Send each person 5-7 questions via email with the sample interview and guidelines - Follow up with each person after 2-3 days - Once you receive the email with the answers do a proofread/spellcheck - Publish the interview on the website blog or on a dedicated website

“You have the unique opportunity to be their 15 minutes of fame.”

You can do email interviews with people who have not attended the event but have a great story to share.

SCALABLE | SOCIAL | HIGH-DEMAND | EVERGREEN

STARTUP ELITE

What’s your reason and experience in attending networking events?When I started consulting independently it was difficult to get quality leads. Cold calling in nonsense for my type of tailored service so I knew I had to get in front of people in order to shine which is when I started attending various networking events.

What key factors drive your marketing strategy as an independent social media consultant?Being on my own I obviously have to be very scrappy. The key factors that drive my business are 1) networking 2) receiving referrals 3) getting testimonials and making case studies that highlight my work. Networking is the first and most important step in my marketing strategy and without it my business could not exist.

We take content from the interviews and use them as “Quotes Content” in which the text is either added onto the headshot or some other graphic that markets the Women Network.

Sheryl SandbergCOO of Facebook


We will make it very easy for our attendees to fall in love with our mission and our work.

“Cold calling in nonsense for my type of tailored service so I knew I had to get in front of people in order to shine which is when I started attending various networking events.”

Tiffany WongMarketing Consultant

“Cold calling in nonsense for my type of tailored service so I knew I had to get in front of people in order to shine which is when I started attending various networking events.”

Tiffany WongMarketing Consultant

www.WomenNetwork.comww

w.W

om

enN

etw

ork

.co

m

PLATFORM-SPECIFIC GRAPHICS

Creating platform-specific graphics allowing your content to be experienced in the most user-friendly manner.

Facebook Instagram Pinterest


In the initial phase it requires a lot of work to find people to interview and manage the process. In the second phase the workload is based on handling requests at scale as people 1) know of the opportunity, 2) recognize the value and 3) understand what it requires to participate.

YOU YOU

PHASE 1: PHASE 2:


Turn your attendees into brand ambassadors and let that be the foundation that accelerates your organization’s growth.

“A dedicated website provides a lot more long-term value and credibility while a blog is the easiest to create and manage.”

MICROSITE

- A microsite gives you the opportunity to expand the brand of the Women Network by adding a magazine- The interviews can be more beautifully displayed on a dedicated website- Developing a separate website does not have to be costly but it will cost more than creating a blog- Maintaining a magazine does take more work than maintaining a blog but it can be run very efficiently - With a dedicated website you have new revenue opportunities that are not just limited to advertising revenue- It’s the only choice if you want to be serious about growing your digital footprint effectively


The website traffic from old interviews will continue to increase month over month as the archive is growing.

The on-going publishing of new interviews will determine a majority of the website traffic.

0

2

4

6

8

10

12

14

16

18

July August September October November December

Old Interviews New Interviews

Marissa MayerCEO of Yahoo!

CONTENT

MARKETING

PARTNERSHIPS

CONTENT MARKETING PARTNERSHIPS

“Working with the right partners makes achieving common goals a lot easier.”

VALUE OF STRATEGIC MARKETING PARTNERSHIPS

- In a mutually beneficial partnership each entity can leverage the customers, followers and other contacts- It can help spread the marketing workload and the combined marketing budget will allow for greater results - The customers, followers and other contacts benefit from expanded referral pool of trusted resources

STARTUP ELITE

CONTENT MARKETING PARTNERSHIPS

EXAMPLES OF STRATEGIC MARKETING PARTNERSHIPS

- Using the partner as an ongoing source of content for social media and website- Launching a cross promotional e-mail campaign focused on a specific target market- Creating an united awareness campaign that leverages the resources of both partners- Designing, manufacturing, promoting and distributing co-branded merchandise- Leveraging resources to create experiential event marketing initiatives

COMMON MISTAKES IN STRATEGIC PARTNERSHIP MARKETING • Focusing on quantity over quality. Ensure your partner has a good brand

and reputation with shared core values. • Never putting anything in writing. Hold partners accountable by putting

responsibilities and goals in writing. • Aiming too high. Work with partners slightly bigger than you and create

“quick wins” that will build momentum. Partnership marketing is the new form of marketing.

Gina BianchiniFormer CEO of Ning.com

EVENT

WEBSITES

STARTUP ELITE

EVENT WEBSITE DEVELOPMENT

EVENT WEBSITE: KEY ELEMENTS

CONTENT

FEATURESCONNECTIVITY

The benefits of launching an event-specific website includes:

- Enhanced branding opportunity with site-specific design.

- New non-interfering / non-crowding content mix opportunities.

- Increased value proposition to sponsors and exhibitors.

- Improved search engine optimization (SEO) performance.

- Getting significantly more revenues.

To launch a successful event-specific website requires having a strategic website development plan that covers in detail the key elements: 1) content 2) features and 3) connectivity.

STARTUP ELITE


INFORMATIVE CONTENT

Event Agenda / Schedule Attendees want to know what they are signing up for. What type of time commitment they will need to make. The bigger the event the more important this information becomes.

Special Guests / Speakers / Appearances Who is attending this event that I want to meet, listen and learn from? Include the bios so that people can get excited about attending the event.

Sponsor / Exhibitor Lists and Information Sponsors can add a lot of credibility to an event and there is a tremendous value in providing detailed information about all your exhibitors.

Event Team and Partners Give credit to your hard working team and strategic partners. Most importantly be transparent and show who the people are behind this event production.

Mary BarraCEO of General Motors

STARTUP ELITE


MARKETING CONTENT

Strategically placed marketing copy that provides a clear call to action for a diverse target market:

AttendeesBuy: Encouraging potential attendees to buy their tickets immediately and to entice them into any premium packages, special seating, fee-based workshop sessions etc. Share: Share the event via social media, email and through word of mouth with friends, family and other business professionals.

Exhibitors Getting potential exhibitors excited about the quality and quantity of attendees as well as the opportunity to meet with fellow exhibitors and speakers.

Sponsors Enticing sponsors to become an official part of the event by providing them with detailed information about the event size, demographics and past events.

Jessica AlbaCEO of The Honest Company

STARTUP ELITE


FEATURES

Registration Process - The ability for attendees to quickly and effortlessly register and pay

any fees that may apply.- Prominently display sign-up prompts on every page throughout the

website.

Discount Features - Offering promotional discounts including early bird specials and

group discounts for businesses that want to send a team of people. - Comprehensive discount analytics that allow you to track discount

code usage from strategic partners.

Multiple Registration Paths- Implementation of multiple landing pages to target different types

of attendees.

Diane von FurstenbergFashion Designer

STARTUP ELITE


CONNECTIVITY

Social Component: Get people activated to follow your social media channels, share the website and engage with content.

- Prominently displaying one-click social media following options.

- Creating and featuring practical content that’s likely to be shared and discussed.

E-mail Capture: Offering newsletters and insightful premium content to get the email address of non-attendees.

- Newsletters that feature interesting content from the event blog.

- Topic-relevant case studies for download via PDF.

- Highly valuable database such as an exhibitor list and contact information.

Sara BlakelyFounder of Spanx

STARTUP ELITE


DESIGN

Navigation: Navigation can make or break a website especially for websites with many pages. Simplify navigation, make it intuitive, use a drop-down menu if necessary.

Branding: The branding throughout the website needs to be consistent. Inconsistent visual communication creates a negative association for your company.

Content: Content is king. While a good website has a lot of content you need to make sure that it is presented in small digestible formats written in a warm and welcoming tone.

Trust: A well placed video, featured attendee testimonials, and a lot of “More Information” links establishes the type of trust that gets people to take action and buy their tickets for your next event.

Sara BlakelyCo-CEO of Oracle

SOCIAL

MEDIA

Yang LanCo-Founder Sun Media Group

SOCIAL MEDIA MARKETING FOR EVENTS

“As you promote your event through social media channels it is important to modify the language and tactics over time to keep the message from going stale.“

- Create a captivating message that gets people to act now/perform a desirable action- Get people excited about the event by teasing them with what they can expect - Inform attendees early on about any event hashtags you plan on using- Implement multiple pre-event objectives such as capturing new emails- Modify not just the language but the graphics that you use to stay interesting

Indra NooyiCEO of PepsiCo

STARTUP ELITE

SOCIAL MEDIA CONTENT MARKETING

Launch, revamp or improve your social media efforts through informative, engaging and entertaining content across all your social media channels.

STEP 1: GETTING STARTED - Content Mix Strategy - Content Production Strategy - Editorial Voice Guidelines - Editorial Calendar - Content Distribution Strategy - Hands-on Social Media Management - Performance Tracking Tools

STEP 2: AMPLIFICATION - Implementing top trends and staying on the cutting edge. - Developing unique co-branding opportunities. - Launching user-generated content campaigns. - Execute promotional campaigns for increased engagement.

We use strategy, creativity and savvy tools to engage with your audience to ensure your brand is relevant and part of the conversation.

STARTUP ELITE

TYPES OF CONTENT

If your content doesn’t resonate with your audience, then they won’t follow you where you want to take them. Here we identity the type of content that speaks to people.

1. Content that reminds us that life is short.

2. Content that reminds us that dreams can come true.

3. Content that gives us faith to believe for bigger things.

4. Content that reminds us that we matter.

5. Content that has unexpected twists.

6. Content that tells us a story.

7. Content that inspires us to take action.

8. Content that confirms our assumptions.

9. Content that challenges our assumptions.

10. Content that educates while entertaining us.

11. Content where David defeats Goliath.

12. Content that makes us laugh or smile.

13. Content that reveals secrets.

14. Content that surprises us.

SOCIAL MEDIA CONTENT MARKETING

We will help you in creating an event-specific and ongoing social media strategy that will support your marketing objectives. With the right strategy in place we can offer affordable rates for continuous hands-on social media management.

Angela Merkel Chancellor of Germany

EVENT

SPONSORS

AND

EXHIBITORS

STARTUP ELITE

HOW TO GET SPONSORS / EXHIBITORS?

1. Define who your audience is because sending “blind” proposals usually does not work and will in fact hurt your brand image.

2. Determine your sponsorship levels and how many sponsors you will need/want. Based on this number project how many contacts you will need in your database.

3. Launch sales efforts by making lots of phone calls, writing e-mails and most importantly doing a lot of follow-ups.

4. Be relentless. If they don’t want to become sponsors then ask them to be exhibitors. If they want to be neither then offer them complimentary tickets to check out the event and maybe become sponsors next time.

5. Give your sponsors / exhibitors lots and lots of publicity. This will be part of your comprehensive content marketing strategy that includes giving them a shout-out on your social media, featuring them on your event blog etc.

6. Build a relationship. Make sure that they are happy with the sponsorship and participation in the event, ask for feedback to improve the next event and make them an ongoing partner.

EVENT SPONSORS AND EXHIBITORS

WHAT DO SPONSORS CARE ABOUT?

- On-Site Signage

- Category Exclusivity

- Broadcast Ad Opportunities

- On-Site Presence

- Title of Proprietary Area

- Access to Database/Mailing List

- Access to Content

- Rights to Use Logo/Trademarks

- Logo on Marketing Materials

- Logo Included in Media Buys

STARTUP ELITE

COMMON MISTAKES IN SOLICITING SPONSORSHIPS

Donation-ApproachEvent sponsorships are not philanthropy. You need to use a sales-approach in which you emphasize real value instead of participation.

Going After EveryoneYou don’t have the resources to go after everyone. Do your homework and focus on a targeted market with more effort.

Inexperienced Sales PeopleNot only are inexperienced sales people ineffective in securing sponsorships but they will potentially ruin your event’s reputation.

One-Size-Fits-All Approach Sending the same email to 1,000 businesses will take more time and bring less results than being specific and customizing the proposal for each pre-vetted.

Waiting Too LongTiming is everything. The larger the corporation the longer the process may take. You need to solicit sponsors 6-12 months in advanced.

Unprofessional PresentationYou are pitching sponsorships with one-pagers and you don’t have a website or any other marketing materials to show since they are all still under construction.


STARTUP ELITE

SAMPLE LIST AND CONTACT INFO OF POTENTIAL SPONSORS & EXHIBITORS

Noah Syken | VP, Global Sponsorships & Client Executive ProgramsInternational Business Machines Corporation | [email protected]

Angie Tipton | Manager, Corporate SponsorshipsHewlett-Packard Company | [email protected]

Lisl Stanton | VP, Community SponsorshipsJPMorgan Chase & Co. | [email protected]

Tina Davis | SVP, Corporate Sponsorships & MarketingCitigroup Inc. | [email protected]

Jaci Quincy | Manager, Sponsorships & EventsUnited Parcel Service, Inc. | [email protected]

Tim Hadzima | SVP, Sponsorship Marketing, GlobalBank of America Corporation | [email protected]

Steve Fox | Associate Director, Media & SponsorshipsVerizon Communications Inc. | [email protected]

Brian Curran | Manager, Sponsorships & Special EventsHilton Worldwide, Inc. | [email protected]

Steve Pacheco | Director, Advertising & Sponsorship MarketingFedEx Corporation | [email protected]

Kathleen Watson | Senior Manager, Global Advertising, Media & SponsorshipsCisco Systems, Inc. | [email protected]

Daniel Pincus | Associate VP, Sponsorship & PromotionsMetLife, Inc. | [email protected]

Leslie Berkshire | VP & Regional Manager, Marketing & SponsorshipU.S. Bancorp | [email protected]

Rich Lehrfeld | VP, Global Media, Sponsorship & Experiential MarketingAmerican Express Company | [email protected]

Dick Soule | Head, Sales, Sponsorship & Media ProgramsGoogle Inc. | [email protected]


mailto:[email protected]














ONE MORE THING…

TEAM BUILDING

"You don't win with the best talent; you win with the five players who are able to play well together."

MEET OUR STRATEGIC PARTNERS:

Startup Elite is a consulting firm specialized in early stage ventures.

From strategy review and development to hands-on implementation, we help you achieve accelerated growth.

We are your partner in getting your business to the next level.

WWW.STARTUPELITE.COM

STARTUP ELITEFOUNDED BY MARKUS BIEGEL

women network proposal by startup elite

Presentations & Public Speaking