basic business websites by startup elite
TRANSCRIPT
BASIC BUSINESS WEBSITESSTARTUP ELITE
STARTUP ELITEWHAT IS A BASIC BUSINESS WEBSITE?
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A Basic Business Website displays information about your business and its products and services in an organized and easy to navigate manner. What makes the website “basic” is that there are no advanced features included such as a social media feed, image galleries, store locator, newsletter signup, e-commerce capability, appointment setting etc.
Alternatively an Advanced Business Website includes a variety of features and apps that allow you to increase online and offline sales revenue, grow your e-mail subscriber list, manage your blog content and a variety of customer relationship management features.
Our team put together this presentation to help you determine whether you need a Basic or Advanced website. We purposely included a lot of Website 101 information to help you understand our website development process for a basic business website.
For more information contact us at [email protected]
STARTUP ELITE“Every business needs a website. Regardless of your budget or busy schedule, you should make the commitment to get at least an informational website up and running.”
A Basic Business Website is ideal for clients who want to get their printed marketing materials online.
• Cost: A Basic Business Website won’t break the bank.
• Work Load: If you keep the website simple it should not require a lot of work.
• Maintenance: No maintenance if you set it up correctly.
• Time: If you don’t overcomplicate things you can have a website in just a few days.
• Opportunity: To deliver an experience that your printed marketing materials can’t deliver.
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STARTUP ELITE
TOP 3 REASONS WHY ENTREPRENEURS DO NOT HAVE WEBSITES
1. They do not want to spend the money to get a website developed.
2. They are so busy running the day-to-day of the business that they just don’t have the time to commit to getting a website launched.
3. They do not have the know-how to create one themselves or alternatively don’t know who they should be hiring, what they should be asking for and what a good price point is.
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STARTUP ELITEKEY OBJECTIVES OF A BASIC BUSINESS WEBSITE
INFORM
CONVERT
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Basic Information: To provide the same basic information that’s already included in your printed marketing materials.
Additional Information: To provide additional information about you, your business and the products and services you offer.
Sales Conversion: Getting website visitors to call or email you to get more information about your products and services.
Marketing Conversion: Getting website visitors to follow you on social media channels, sign up to e-mail newsletter or fulfill another marketing objective.
STARTUP ELITECOMMON WEBSITE DEVELOPMENT MISTAKES
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Not Prepared: You don’t have any logo, text or graphics to give to your web developer. A good developer will ask you for these things before accepting any payment.
No Direction: You have never discussed any samples with the web developer and let that person just create something for you that they think is best.
Too Picky: What may seem like a small change can actually be a lot of work for the developer. Most developers charge extra for revisions.
You Can’t Pay: Some developers accept to be paid upon completion of the project but if you can’t pay they’ll just take down your website and everybody loses.
“Hiring” Family: We all have a relative who does websites and those arrangements seldom workout. Hire a professional who will treat you like one.
Hiring Cheap: When you hire a cheap person you are most likely to get a cheap-looking website. You need a respectable website for it to be of any value to you.
Hiring Spree: You hire too many people for too many tasks. They are all waiting on each other to do their part and this delays the project significantly.
Do-It-Yourself: To identify the right web development tools for your website and to learn how to use them can easily take 200+ hours of work.
STARTUP ELITEWHY WORK WITH STARTUP ELITE?
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KNOW-HOW
FULL-SERVICE
BUSINESS EXPERTISE
First and foremost we know how to build websites otherwise we could not be offering this service. We have built over 150+ websites over the past 7 years.
We can provide you with the one-stop-shop solutions for everything you need to get your business website up and running (text, graphics, video and more).
Startup Elite, unlike other web developers, don’t just have the technical skills to build a website but we understand the business side as well which helps us create a better product for you then someone who just understands who to code.
STARTUP ELITE
GETTING STARTED
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INITIAL CONSULTATION
COMMON CHALLENGES
During your initial consultation we will discuss not just your website development needs but your overall marketing strategy which will help us identify the right solutions for you given your available resources.
We may discover that you really want an Advanced Business Website but currently only have the budget to get a Basic Business Website launched. That’s no problem. We will choose an infrastructure that will allow us build upon the basic website whenever you are ready to upgrade.
You don’t have everything (text, logos, graphics, domain name) ready to move forward. No problem, we can help you expedite the process and take over the complete project management for the website while you stay focused on running your business.
STARTUP ELITE
CHECK LIST
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1. Do you have a domain name and the login information for your domain registrar? 2. Do you have all the text for your website? (About Us, Biography, Product/Service Descriptions etc.)3. Do you have all the graphics for the website? (Logo, Product Photos, Headshots, Stock Photography, etc.)4. Do you have links to websites you would like to replicate from a design standpoint?5. Do you want to make a commitment to get your website up and running within the next 14 days?
If the answer to all of the previous questions was YES we can get you a website ready within 5-10 business days. If the answer is NO to some of the questions the project may take a little longer to get the website launch ready.
