Winning with Gamification: How to Engage Your Attendees and Increase Mobile Adoption

Win with Gamification

• Game Theory

• Gamification to Increase Engagement

• Social + Games = Lasting memories

Nick Tinker Business Development

Manager

CrowdCompass

@nicktinkercc

Game Theory

Gamers like Quests

ZeigarnikEffect

incomplete tasks create mental tension

Endowed Progress

kicks off the Zeigarnikeffect completing a task

Virtuous Loops

create aself-sustaining

engagement cycle

Increase Engagement

The GameMultiple achievements grouped in bite-size categories

The GameMultiple achievements grouped in bite-size categories

Open the event and achieve points

The Game• Multiple achievements

grouped in bite-size categories

• Open the event and

achieve points

• The quest keeps unfolding

• Achievements pull you in

further for virtuous loops

• A leaderboard creates

healthy competition

Photo Scavenger Hunt

Photo Scavenger Hunt

• Photo scavenger hunt

• Customizable badges

and challenges

• Complete challenges to

earn points

• Display the leaderboard

in-app and onsite

Show value to increase engagement

Netw

ork

ing

Education

Socia

l E

ng

ag

em

ents

Attendees with Smartphones

5 Steps to Increase

Engagement

Market the game before and during the event

Social Media

Event Website

Blogs

Intranet

Newsletters

1

1

Take a photo with a sponsor and earn 3 points!

Play the game,

win prizes!

Market the game before and during the event

1

Market the game before and during the event

1

Market the game before and during the event

Connect Attendees

2

2

Connect Attendees

Take a photo at the opening reception

Take a photo with your favoriteexhibitor

Take a photo at the evening reception with XYZ sponsor

View the Attendee List

View Attendee Profiles

View More Profiles

Send a Message

Keep Attendees Connected

3

Show theGame Progress

4

4

Show the Game Progress

Incentivise

5

5 Steps toIncrease Engagement

1. Market the game beforeand during the event

2. Connect attendees

3. Keep attendees connected

4. Show the game progress

5. Incentivise

Social + Game = Lasting Memories

Thank You

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