andrew hughes - gamification vs. game-based learning
DESCRIPTION
Gamification is the integration of game mechanics, or game dynamics, into a learning experience, while game-based training can be defined as a game designed for the purpose of solving a problem. However, these words are being used in parallel by the industry and it can be quite confusing. This session will focus on the clarification of gamification and game-based training. Using examples from the industry, this session will help to explain each of the learning experiences, and discuss the best practices in their development.TRANSCRIPT
Who am I?
Andrew Hughes
Professor/President
1-513-360-8042
twitter.com/andyhughes
Designing Digitally, Inc.
www.designingdigitally.com
1-866-316-9126
Franklin, Ohio
Partial Federal Government Clients
Partial Corporate Clients
About Us
About Us
What are Games?
• They give you a problem to solve
– Build a City, Farm, Diner, Family, etc.
• They provide challenges to you
– Added challenges depending upon what you’ve
done
• They force you to learn skills to improve your
abilities
– Baseball player, football player, billiards player
Theme? IT Does NOT Matter!
Games Today!
Games Today!
Gamification
• Gamification is the use of game thinking and
game mechanics in a non-game context to
engage users and solve problems
Gamification is used
in applications and
processes to improve
user engagement
What is NOT Gamification?
What is NOT Gamification?
What is NOT Gamification?
What is Gamification?
Mechanics
• Points
• Levels
• Progress Bars
• Leader Boards
• Badges
• Feedback is constant
Measurement
• Player Reputation
• Performance
• Completion Time
• Time Invested
• Was Content Absorbed?
Behavior
• Game Loyalty
• Mastery (Novice – Expert)
• User Engagement
Rewards
• Recognition
• Status
• Access
• Virtual Goods
• Virtual Currency
• Performance Rewards
The OG of Virtual Currency
Gamification Example
Gamification Example
Gamification Example
Gamification Example
Gamification Example
Game Based Learning
• Is the use competitive exercises, either pitting
the students against each other or getting
them to challenge themselves in order to
motivate them to learn better.
• Motivation
• Learn while doing
• Playing WITHIN a game
Game Based Learning
• Games often have a fantasy element that
engages players in a learning activity through
a storyline. The learners learn in a cognitive
way.
• Use of Storylines
• Engagement
• User Centered Feedback
• Immediate Rewards
Game Based Learning
Game Based Learning
Example of Game Based Learning
Example of Game Based Learning
Example of Game Based Learning
Example of Game Based Learning
Example of Game Based Learning
Example of Game Based Learning
Example of Game Based Learning
Example of Game Based Learning
Example of Game Based Learning
Example of Game Based Learning
Example of Game Based Learning
Example of Game Based Learning
Example of Game Based Learning
Example of Game Based Learning
Example of Game Based Learning
Devices Used For
Game Based Learning
• Motion Tracking
– Kinect
– Leap
• Immersive Experiences
– Oculus Rift
• Augmented Reality
– Google Glass
Example of Game Based Learning
Example of Game Based Learning
Example of Game Based Learning
Example of Game Based Learning
Example of Game Based Learning
Example of Game Based Learning
Example of Game Based Learning
Example of Game Based Learning
Best Practices - Gameful Design
• Gameful Design – The use of thinking about
the user experience in the game prior to
implementation or addition of game
elements.
• AKA Playful Design can change behaviors and
expectations of users
• http://www.whatisfailwhale.info/
Best Practices - Gameful Design
Best Practices - Gameful Design
Best Practices - Classification
Best Practices – Process?
• Play Games! Many genre’s and formats
• Learn Game Elements
• Think about the learning first then the game
• Use the Agile & ADDIE method with Gameful
Design and your gaming experience
• Cross reference content with Mechanics
• Determine objectives and measurements
• Create rewards systems using learning goals
Best Practices – Process?
• Emphasize a behavior change
• Make Fun a metric! Fun = Engagement
• Develop out detailed & compelling storylines
• Create multiple endings for outcomes
• Implement mechanics, rewards,
measurements within the design document
• Develop in sprints (Agile System)
• Play, test, revise, play, test, revise
• Repeat the last step 100x
What Now? – Post Development
• What are your metrics? How do you show ROI?
• How will you internally market this?
• What constitutes as a successful serious
game?
• How will you nurture this serious game?
• Don’t use Money, use Status! External rewards!
• If you build, you must play – be an adapter!
• Tie it into the annual performance evaluation
Any Questions?
Designing Digitally, Inc.
www.designingdigitally.com
1-866-316-9126
twitter.com/DDINC
Andrew Hughes
Professor/President
1-513-360-8042
twitter.com/andyhughes