Why Tradeshow and Conferences

(the way we know them) are dead

and how to revive them

Tradeshows are dead last for below average

cost per lead

Tradeshows are dead last for leads converts to

customers – 7x worse than SEO or direct traffic

Event planners - turn from being a victim to

becoming the winner of social media wave

A clear, week by week, sequence of the best mobile apps and social

media tools to Engage, Excite, Integrate/ Inform, Aggregate and

Connect your Tradeshow, Conference or Corporate Event Attendees

Turn attendees into lifelong fans A Playbook for best social media tools and mobile apps

4-6 weeks

Engage

1-4 weeks

Excite

Event

Integrate/

Inform

Post-Event

Aggregate/

Connect

4 to 6 weeks before : Engage

• Tools: Twitter, Facebook, EventBrite, LinkedIn Events, Zwoor Idea Challenge, Zwoor Events

1 to 4 weeks before: Excite

• Tools: Press Release (PRWeb), Twitter, LinkedIn, Event Mobile App, Idea Challenge

During Event: Integrate, Inform

• Tools: Twitter, Event App, Foursquare, Survey App, YouTube, Flickr

After Event: Aggregate, Connect

• Twitter, LinkedIn, Event App

4 to 6 weeks before : Engage

• Tools: Twitter, Facebook, EventBrite, LinkedIn Events, Zwoor Idea Challenge, Zwoor Events

Put your event in front of as many people as

possible

Make it easy to share, comment and follow

Provide a Purpose to Engage

Answer a survey on agenda topics

Provide Ideas to an Industry wicked issue

Ideal reactions during the event: “We connected via LinkedIn two weeks ago. Thanks for accepting

my invite. “

“Oh, I’ve seen you submitted that terrific idea towards the

Challenge. I loved it. We actually had the same idea a few months

back, and this is what we’ve done”

“Your tweet on Top 10 tips for B2B was very helpful. Thanks.”

Engage Goals 1. Get more people to attend

2. Reassure that other key

people attend

Key Tools

1. Make it easy for others to

promote your event (LinkedIn

Events)

2. Provide an engagement

purpose “How might we…”

(Zwoor Idea Challenge)

1 to 4 weeks before: Excite

• Tools: Press Release (PRWeb), Twitter, LinkedIn, Event Mobile App, Idea Challenge

Provide a platform for Speakers and Exhibitors

to engage with Attendees via the Event app

Share Top Voted Ideas with Idea Challenge

innovators and attendees

Create and use the #hashtag in Twitter

Ideal reactions during the event: “I received a suggestion to visit your booth from the event mobile

app. I’m glad I did.“

“I’ve seen you were planning to attend this topic, so I decided to

attend as well.”

“Your tweet on the B2B topic made me attend your Seminar. It was

well worth it, and very helpful. Thanks.”

Overall Event Info

Documents

Add a link to the event

website. A short PDF

program file, or list of

sponsors.

Maps/ Address

Insert a good map of the

venue, the address, a tel. #

Session Ratings: Enable

ratings for the sessions.

Advertising:Free plan, ad

support (ads from Apple

and Google)

Security

Public event, company

event (users validate via

company e-mail address), or

named invites (invite one by

one)

Event Editors Who else can edit the event

info: agenda, speakers info,

booth info.

An automatic invite is sent

to this address

A well created Meeting Header set will maximize engagement

Event Hashtag Tweets from mobile device

will include this hashtag

(user can remove)

Topic Info

Add a short

description of the

topic, and a

picture associated

with the topic (a

Company logo is

fine)

Double check the

title of the topic,

and the timing

Speaker Info Add a picture, a

PDF one pager

biography, your

title. Add social

media contacts, so

attendees can

stay in touch.

Other Info Add a link to

your company

website, or blog.

Add a PDF file

with the

presentation.

Top Tips

PDF reads well on

mobile. Save your

files as PDF and

publish.

A picture is worth

1,000 words. Add

pictures.

Make it easy to

connect (twitter

etc.).

Little details

count – double

check (time, room)

Give a reason via

little extra: a link

to a tool, a good

article, a free

download.

Name your file

well.

A well created agenda set will maximize engagement

During Event: Integrate, Inform

• Tools: Twitter, Event App, Foursquare, Survey App, YouTube, Flickr

Provide a Real Time platform for Speakers to

engage with Attendees

Provide a way to push “alerts” to attendess

Provide Attendees a way to easily share (Twitter

via the Event app) and vote (Zwoor Survey)

Create a Twitter Wall

Ideal reactions during the event: “I received a suggestion to visit your booth from the event mobile app.

I’m glad I did. The mobile app has been the best use of my iPad.“

“I’ve seen you were planning to attend this topic, so I decided to attend

as well.”

Create a Twitter Wall For a ready made Powerpoint

Tweet Wall for your event, visit

Zwoor.com/wall

Remember, all attendees can

tweet to the #hash tag from the

mobile app

one way

presentations

can be boring

engage your audience to

learn from each other

the easy

and

effective

platform to

engage your

audience

create

ZWOOR: MOBILE SURVEYS READY IN

MINUTES

collect

ZWOOR: MOBILE SURVEYS READY IN

MINUTES

share

ZWOOR: MOBILE SURVEYS READY IN

MINUTES

create collect share

ZWOOR: MOBILE SURVEYS READY IN

MINUTES

After Event: Aggregate, Connect

• Twitter, LinkedIn, Event App

Publish event summaries – video, photos, To Do lists

Provide attendees a way to share their notes via

Twitter (#hashtag use)

Continue providing alerts via the mobile app

Ideal reactions after the event: “The mobile app allows us to stay in touch. Cannot wait for the next year

Event“

“Your Take-away List of Things to Do was impressive. I have to recognize

that I just took 80% of it. ”

“What a terrific way to engage. My iPhone got a lot of use, and I still look

at the event agenda and materials a month later”

Turn attendees into lifelong fans A Playbook for best social media tools and mobile apps

4-6 weeks

Engage

1-4 weeks

Excite

Event

Integrate/

Inform

Post-Event

Aggregate/

Connect

now, GO make it happen

MOBILE TECHNOLOGY FOR EVENTS take the first step at zwoor.com

free plans available