Why Neil Young LiedSocial Media Fatigue: Is it better to burn out than fade away?

May 24, 2012

Stipulated: Burnout is Bad

The last thing we need is more work

Resources are scarce as it is.

Why do something that doesn’t make you happy?

“When can I do my real work?” – Others feel overwhelmed too

BUT….

Social Media is not a fadIt’s here to stay. We

need to deal.

How do we avoid burnout/fatigue then?

Excellent Question. Wish I knew the answer

Not a lot of “policies” out there

Tips, Tools and Strategies

Mental Health/Re-energizers

Stay fresh

•Take Neil’s advice: Don’t be stagnant•Once sued by his record company for failing to be himself•Puts out records doomed to be commercial failures – electronica, synth music

•“I could do this indefinitely. Willie [Nelson] is over 70. He's out there doing it, so we'll just see what happens with me. Music is good that way. So we'll see what happens." He pauses for a second, and then concludes: "When you don't see me any more, you'll know I've stopped caring about it."  --Interview with “The National”, 2010

Find a Friend

• Someone who can help you learn

• Someone to share your burden

• An advocate• Get S.M.U.G., if you

can.

The Google Method 50 minutes per hour tackling a task, 10

minutes putting out fires/catching up on SM.

Other methods 15 minutes in the morning, 15 minutes after

lunch, 15 before checking out. Give yourself a Social Media deadline– Shut

off at X time When all else fails, remember that stuff can

wait.

Use Technology to Help You

Social Media Dashboards: Here’s a list of 40.

Hootsuite, Tweetdeck, Seesmic, Social Mention. Overview of multiple platforms Don’t feel like you have to have 37 windows

open at once

Better Living Through Minions

Student Workers= Best thing since sliced bread.

Oswego has a student social media team

Engage with Your audience

Spend time with the people you’re hoping to serve.

Listen. Get ideas. Hear what they’re passionate about. It can recharge your batteries

“Look for the positives in your community.”

*Hat tip to Seth Odell

Coping Mechanisms debng Unplug. Go for a walk. Take a vacation. Play with my son. Watch a

movie. In other words, anything but work.

Dayngr Emergency chocolate.

catykobe  By physically getting away… taking a walk around the block, or otherwise unplugging

QuirkyBean  Lame but I actually have a ‘Happy List’ – 50 things to do to cheer myself up :p Pick one and get on with it

KellyLux  I workout. I read a paper book. I cook. Anything that doesn’t involve a screen and other people

vargasl I now have this written above monitor, “Is anyone dying?” – No? Walk away, do something to numb brain and come right back.

SunnyinSyracuse  Oh, and I also take out stress in my bakingFrom Community Manager Chat

Questions? Complaints?

@dtyler321, dtyler@brockport.edu

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