neil young journeys -ameoba music
DESCRIPTION
Campus Circle's retail partnership promotion with Amoeba Music.TRANSCRIPT
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Neil Young Journeys (SPC) Street, Online, Social Media and Print Campaign
DMA: Los Angeles, NYC, San Francisco, Portland Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including:
• Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and
Dedicated Emailing were all utilized for the film. • Retail Partnership We set up a retail partnership with Amoeba Music in L.A. that included poster
displays in the store, gift certificate giveaways and banner advertising in the Amoeba Music weekly email newsletter. We also set up a limited online promotion with the San Francisco Amoeba Music location.
• Postering/Postcards Our street team reps layered posters and postcards in retail stores in designated
areas in Los Angeles, New York, San Francisco and Portland. • Social Media Campus Circle utilized its own Social Media channels to promote the film. We
disseminated content, sweepstakes and the Amoeba Music partnership through our Facebook and Twitter pages along with various other efforts of outreach.
• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote
the film through print advertising.
Neil Young Campaign Recap Banner Advertising - 372K impressions, 326 clicks Amoeba Music Newsletter – 100,000+ subscribers
Amoeba Music Sweepstakes (L.A./SF) – Page Views – 2,491, Entries – 1,186 Dedicated Email – 45K+ sent, Total Opens – 5,200 to date, Total clicks – 639
Newsletter Banner Ad – 1 wk, 27K+ emails, 98 clicks Social Media - Campus Circle channels: Facebook – 52,608; Twitter- 2,665
Calendar Listing - 128 Page Views Online Editorial – 406 page views
Print Ad - 30k circ., 90k readership, 500 retail/40 schools
Total Page Views – 8,225 Total Clicks – 1,063 Campaign Duration – 28 Days
Retail Promo – Amoeba Music Poster displays for the film at Amoeba Music Hollywood
Retail Promo – Amoeba Music 2 Poster displays for the film at Amoeba Music Hollywood
Online Amoeba Music
Coupon Los Angeles
This downloadable coupon was available on our website, through
social media outreach and a dedicated email to Campus
Circle members in the Los Angeles DMA.
Online Amoeba Music
Coupon San Francisco
This downloadable coupon was available on our website, through
social media outreach and a dedicated email to Campus
Circle members in the San Francisco DMA.
Amoeba Sweepstakes Los Angeles
Entries – 1,044 Page Views – 2,091
Demographics of Entrants
Age – 70% 35+ Gender – 54% female
Ethnicity – 57% Caucasian
Status – 61% Working
Amoeba Sweepstakes
San Fran. Entries – 142
Page Views – 400
Demographics of Entrants
Age – 78% 35+ Gender – 54% Male
Ethnicity – 55% Caucasian
Status – 56% Working
Amoeba Music (L.A.)
Online Outreach
Email Newsletter Frequency - Weekly
Reaches – 100,000+ Subscribers
Amoeba Music (SF)
Online Outreach
Online Blog Post
Editorial on our
Website
Page Views – 406 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Print ads in Campus
Circle
No. of issues ad ran in – 2 Ad size - Full page 4C
Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 372K. Clicks – 326.
Dedicated Email
Delivered – 45,000 Opened – 5,200
Clicks – 639
Campus Circle
Newsletter
Emails – 27.7K Opens – 3,170
Clicks – 98 Newsletters – 2X
Calendar Listing
Page Views – 128 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Movie Trailer Page
Page Views – 235 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Social Media
Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.
Campus Circle Facebook Likes: 6,151 Twitter followers: 2,665
To the right – Mountain High Facebook Post – 46,457 likes
Social Media Post samples