why most digital agencies are nuts

Why Most Digital Agencies Are Nuts

Most digital agencies are

nuts – because they don’t

focus on making recurring

revenue!

See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/?utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare

http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/?utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare




3 Reasons Why You Need to Create Recurring Revenue for Your Digital

Business

1) It allows you to sleep more soundly

at night.

2) Without having to worry about cash

flow, it allows you to be more creative.

3) It encourages customer loyalty.






Here are 14 ways to get your

cash flow on track and create

recurring revenue streams

for your digital business!






1. Client Retainers

There are 3 reasons why clients love retainer agreements according to Patrick McKenzie .

● Retainers break longer projects into a shorter, less-expensive ones.

● Retainers remove client fears having a cost that they won’t eventually need.

● Retainers reduce the potential risk of the client "not knowing everything they need."


https://training.kalzumeus.com/newsletters/archive/services_vs_products





2. Sell your services as products.

● Create and sell video or ebook educational

training products

● Chris Lema has some suggestions in choosing

a Wordpress memberships plugin once you’re

ready to launch.


http://chrislema.com/comparing-wordpress-membership-plugins/

http://chrislema.com/comparing-wordpress-membership-plugins/





3. Create your own software products.

Get lessons from:

● John and Nick of 15below

● Andy and Richard of ClearLeft

● and my own personal experience with our

startup ProjectMinder


http://www.15below.com/

http://www.clearleft.com/

http://www.projectminder.com/





4. Hosting services

Offer hosting services to your customers, as well

as:

● Automatic backup services

● Regular backup / restore tests

● Automatic upgrades when new versions of

WordPress come out






5. Monthly Marketing Strategy, which includes the following:

● Overall plan and marketing goals

● Identifying their target audience

● How to engage their audience, i.e. type of content to

produce

● Where to engage their audience

● How to generate the best return on their marketing budget

● Which marketing campaigns to run

● What to measure to ensure campaigns are successful






6. Monthly Content Strategy

This may be for:

● Blog posts

● Videos

● Infographics

● Images

● Podcasts

● Case Studies

● White papers






7. Content Production

This may go hand in hand with the monthly

content strategy. Once the content has been

planned, creation, recording, designing, etc.

follows.






8. SEO services

This covers:

● On-page SEO

● Keyword research

● Content strategy (see above)

● Link building strategies

● Blogger outreach campaigns

● Measurement and analytics






9. Conversion services

We can take a great example from Nick

Disabato of Draft on how he sells this service to

his customers.


http://nickd.org/

http://nickd.org/

http://draft.nu/revise/





10. Social Media ManagementManage your customers’

● Twitter

● Facebook

● LinkedIn

● Google+

● Pinterest

● Quora

● Reddit

● Industry specific forumsSee here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/?utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare





11. Start charging for Technical Support

Learn how to:

● Set-up a Maintenance agreement

● Create a process for change requests

● This is very important – Implement a

timesheet system






12. Premium technical support.

Aside from providing standard support, most

especially for ‘mission critical’ systems, offer a

premium support option. At a premium price,

offer for example to finish a specific task at

lesser number of hours compared to a normal

support.






13. Customer support

Provide customer support for products or

services you or others have created. Customer

inquiries should be handled by a team dedicated

for this service instead of developers.






14. Think outside the box.

Let’s learn how Site Visibility uncovered new

opportunities by setting up a free jobs board,

which eventually became a dedicated digital

agency.


http://www.sitevisibility.co.uk/





For the full

details:

Read post here.



http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/

http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/

why most digital agencies are nuts

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