Download - Why most digital agencies are nuts
Why Most Digital Agencies Are Nuts
Most digital agencies are
nuts – because they don’t
focus on making recurring
revenue!
See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/?utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
3 Reasons Why You Need to Create Recurring Revenue for Your Digital
Business
1) It allows you to sleep more soundly
at night.
2) Without having to worry about cash
flow, it allows you to be more creative.
3) It encourages customer loyalty.
See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/?utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
Here are 14 ways to get your
cash flow on track and create
recurring revenue streams
for your digital business!
See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/?utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
1. Client Retainers
There are 3 reasons why clients love retainer agreements according to Patrick McKenzie .
● Retainers break longer projects into a shorter, less-expensive ones.
● Retainers remove client fears having a cost that they won’t eventually need.
● Retainers reduce the potential risk of the client "not knowing everything they need."
See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/?utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
2. Sell your services as products.
● Create and sell video or ebook educational
training products
● Chris Lema has some suggestions in choosing
a Wordpress memberships plugin once you’re
ready to launch.
See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/?utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
3. Create your own software products.
Get lessons from:
● John and Nick of 15below
● Andy and Richard of ClearLeft
● and my own personal experience with our
startup ProjectMinder
See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/?utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
4. Hosting services
Offer hosting services to your customers, as well
as:
● Automatic backup services
● Regular backup / restore tests
● Automatic upgrades when new versions of
WordPress come out
See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/?utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
5. Monthly Marketing Strategy, which includes the following:
● Overall plan and marketing goals
● Identifying their target audience
● How to engage their audience, i.e. type of content to
produce
● Where to engage their audience
● How to generate the best return on their marketing budget
● Which marketing campaigns to run
● What to measure to ensure campaigns are successful
See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/?utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
6. Monthly Content Strategy
This may be for:
● Blog posts
● Videos
● Infographics
● Images
● Podcasts
● Case Studies
● White papers
See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/?utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
7. Content Production
This may go hand in hand with the monthly
content strategy. Once the content has been
planned, creation, recording, designing, etc.
follows.
See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/?utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
8. SEO services
This covers:
● On-page SEO
● Keyword research
● Content strategy (see above)
● Link building strategies
● Blogger outreach campaigns
● Measurement and analytics
See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/?utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
9. Conversion services
We can take a great example from Nick
Disabato of Draft on how he sells this service to
his customers.
See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/?utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
10. Social Media ManagementManage your customers’
● Google+
● Quora
● Industry specific forumsSee here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/?utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
11. Start charging for Technical Support
Learn how to:
● Set-up a Maintenance agreement
● Create a process for change requests
● This is very important – Implement a
timesheet system
See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/?utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
12. Premium technical support.
Aside from providing standard support, most
especially for ‘mission critical’ systems, offer a
premium support option. At a premium price,
offer for example to finish a specific task at
lesser number of hours compared to a normal
support.
See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/?utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
13. Customer support
Provide customer support for products or
services you or others have created. Customer
inquiries should be handled by a team dedicated
for this service instead of developers.
See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/?utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
14. Think outside the box.
Let’s learn how Site Visibility uncovered new
opportunities by setting up a free jobs board,
which eventually became a dedicated digital
agency.
See here for the full blog post: http://www.smartdigitalbusiness.com/work-smarter/digital-agencies-nuts/?utm_source=slideshare&utm_medium=slides&utm_term=slidesshare&utm_content=slideposts&utm_campaign=sshare
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details:
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