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WHY BRANDING

IS IMPORTANT

 And how totake it to thenext level

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WHY YOU SHOULD

HATEBRANDING

$

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WHY WE SHOULD LOVEBRANDING

Brandin !or"e# anaeentto arti"%late& 'lan and anae what the( want the )rand toa"hieve !or the orani*ation

over the next +,- (ear#& relativeto "%#toer rowth& reven%eand 'ro!it "ontri)%tion#.

(1 reason)

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Brand /on#%er#

/o'an(

In!oration0 in'%t

Innovation0 exe"%tion

1al%e 0relation,#hi'

Profits

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WHY WE SHOULD LOVEBRANDING(the other, more

important, reason)

“Heuristics

”

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Ba)(

MOTIONSoe2a'ane#e

woen'%t o!!havin a)a)( %ntil

the( "an)%( aLo%i#1%ittonhand)a

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SALE!

B = T + V + E

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SALE!1. Pric is t o"#$ %&$ to 'iffr"ti&t

fro( co()titio"

*. Dri", #&st )&s of )ro'ct c$c#

-. N% )ro'ct is i", i"tro'c'

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3445#

Features

3655#

Benefits

3675#

Experience

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3645#

Identification

8555#

Segments

8557 ,9

Context based 

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P  A S  S  I  O  N  

Deora'hi"#&

et".

/olla)orative !ilterin

 Attit%dinal

So"ial edia

:er#onal

Behavio%ral

S/E/G/M/E/N/T/A/T/I/O/N

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 S e  $

 e n  t a  t  i o

 nB r  a n d  i  n 

 : r  o $ o t  i  o n    : a # #  i o  n

;