Personal Branding

Why and How?

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Why bother with a personal brand? Analytical Skills Problem Solver Effective Communicator Proficient in time series analysis, financial modeling… Is that really your competitive

edge?

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Personal Branding – What it’s Not

Be authentic True to yourself Perception

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How do you get started?

Image and Behavior Know your strengths and motivations Know how you are perceived Know your Target Audience Market yourself to your Target Audience

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Image and behavior Dress Well Be early Respect everyone Eager to learn Passionate Google Yourself Create Content Watch your Digital Communication and Phone Skills*

Attend “Informational Interviewing/Digital Communication” Thursday, November 6, 4-6pm, Room 404

Investing early generates the highest returns in any asset class, including your brand.

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Know your strengths and motivations

DISC Analysis Tony Robbins’ site offers a free DISC Analysis http://www.tonyrobbins.com/ue/disc-profile.php?redirected=1

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Uncovering your specific “value add”

Self Discovery – Attend “Know Thyself” presentation Thursday, November 20, 4-6pm Room 404

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Know how you are perceived

As important as knowing yourself

is knowing how you are

Soliciting feedback exercise

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Know your Target Audience

Now that you know your

added value, who makes

the best target audience?

Attend “Creating a Prospect List”

Thursday, October 2, 4-6pm, Room 404

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Engage your Target Audience Informational Interviewing Industry Events, Network Events Anywhere they frequent Your 30 second pitch will be important *****

ATTEND – 30 Second Pitch Practice

Thursday, September 11, 4-6pm, Room 404 We’ll cover Informational Interviewing in greater detail

Attend “Informational Interviewing/Digital Communication”Thursday, November 6, 4-6pm, Room 404 www.smgworld.bu.edu/gpo/resources = business cards

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Action Items:1. Attend-”30 Second Pitching Practice”

Thurs 9/11, 4-6pm Room 404

2. Attend-Mock Interview Practice with 2nd Year Students

Pending – Session 1 – Soft Skills

3. Attend-”Creating a Prospect List” (Target Audience)

Thurs 10/2, 4-6pm Room 404

4. Attend-“Informational Interviewing/Digital Communication”

Thurs, 11/6, 4-6pm Room 40

5. Attend-”Knowing Yourself”

Thurs, 11/20, 4-6pm Room 404

6. Attend-Mock Interview Practice with 2nd Year Students

Pending – Session 1 – Technical Questions

7. DISC Analysis: Tony Robbins’ site-free DISC Analysis

http://www.tonyrobbins.com/ue/disc-profile.php?redirected=1

8. Perception Exercise

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Questions?

Help? What do you do if you get into a jam or need help?

Schedule an appointment with me!

cmnigro@bu.edu or 617-358-0542

Feld Career Center – Office behind reception