why branding matters in gaming | justin booth-clibborn
TRANSCRIPT
Justin Booth-Clibborn, Chief Marketing and Business Development Officer
OUR MISSION:PERSUADE CHANGE & INFLUENCE
WE BLUR THE LINE BETWEEN MARKETING AND ENTERTAINMENT,
EMOTIONALLY CONNECTING BRANDS
WITH AUDIENCES
TRUSTED BY THE WORLD’S LEADING BRANDS
WHY BRANDING MATTERS
STAND OUT FROM THE
CROWD
BRANDING BASICS
• IDENTIFY YOUR AUDIENCE
BRANDING BASICS
• IDENTIFY YOUR AUDIENCE
• DEFINE WHAT YOU STAND FOR
BRANDING BASICS
• IDENTIFY YOUR AUDIENCE
• DEFINE WHAT YOU STAND FOR
• DEVELOP YOUR TONE OF VOICE AND PERSONALITY
BRANDING BASICS
• TAKE THE TIME TO DEVELOP GOOD CREATIVE IDEAS
BRANDING BASICS
• TAKE THE TIME TO DEVELOP GOOD CREATIVE IDEAS
• ROOTED IN YOUR BRAND’S DNA/USP
• STAND OUT FROM THE CROWD
• CONNECT ON AN EMOTIONAL LEVEL
• MAINTAIN CONSISTENCY OF VOICE
BRANDING BASICS
BEFORE PSYOP AFTER PSYOP
BEFORE PSYOP AFTER PSYOP
BEFORE PSYOP AFTER PSYOP
IT’S NOT AS EXPENSIVE AS
YOU THINK
PROBLEMHow to reinvigorate old fans and bring new fans into the mix
SOLUTIONCreate a social media based content marketing campaign around the idea of “A Day in the Life of the Demon Monkey”
Jan 2014
Febru-ary
March
April
May June July Au-gust
Sep-tember
Oct No-vember
De-cember
Jan 2015
Febru-ary
March
April
May June July Au-gust
Sep-tember
Oct No-vember
De-cember
Jan 2016
0
20000
40000
60000
80000TOTAL FB FAN INTERACTIONS
MOST EVER FAN INTERACTIONS
Campaign Start
HIGHEST EVER SOCIAL REACH FOR THE GAME
UP 200+ PLACES IN IOS APP STORE RANKING TO #5 MOST DOWNLOADED
WHY BRANDING MATTERS
