Whole Foods Market

By: Ashley Nevelle

Strengths • Selling premium organic grocers in an upscale

setting allows more wiggle room than others.• Marquee brand in organics.• Tailoring to the community

it is around• Participate/fundraise in many projects (recycling, tips for

going green, healthy schools.)

Weaknesses

• Fighting the “whole paycheck” myth (expensive).

• Closing of 300 stores.• Expansion is slowing.

Opportunities • International expansion allows more

elbow room than the U.S.• Stepped foot into Canada and Great

Britain.• Establish the organic food market

(name brand).

Threats• Economy.• Other stores providing some organic

food for less.• Competition:

• Trader Joes, Wal-Mart, Kroger.

I would want to work for Whole Foods…

•  Participate and promote many fun ways to help and preserve the planet.

• Know you are working for an organization that is invested in important causes.

I would and would not invest in Whole

Foods…• The economy plays a huge part in the

success of a store such as Whole Foods.

• It is the only established organic store so it carries this trademark and name brand.