whole foods market presentation for client

19
Forrest Company [email protected] Whole Foods, Whole People, Whole Planet ™

Post on 19-Oct-2014

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This presentation was completed for a client to begin the selling process to Whole Foods. If you would like a copy of the template, please send me a note [email protected] © Tim Forrest 2009. All rights reserved.

TRANSCRIPT

Page 1: Whole Foods Market Presentation for Client

Forrest Company

[email protected]

Whole Foods, Whole People, Whole Planet ™

Page 2: Whole Foods Market Presentation for Client

Forrest Company

[email protected]

Whole Foods® Market

#1 Organic Retailer

in the World

Page 3: Whole Foods Market Presentation for Client

Forrest Company

[email protected]

Who They Are:

Since 1980, Whole Foods® Market has pioneered the

organic and natural foods movement. All products meet

Whole Foods® Market's strict quality standards to ensure

they are free of artificial additives, sweeteners, colorings,

preservatives and hydrogenated fats.

Whole Foods® Market was founded in 1978 and is based

in Austin, Texas.

Co-Founder, Chairman and Chief Exec. Officer-John Mackey

Page 4: Whole Foods Market Presentation for Client

Forrest Company

[email protected]

Subsidiaries: Allegro Coffee Company, Pigeon Cove,

seafood processing facility, Select Fish, West Coast

seafood processing facility, and Produce Field Inspection

Office

Who They Are:

Page 5: Whole Foods Market Presentation for Client

Forrest Company

[email protected]

Who They Are:

Whole Foods® Market offers produce, seafood, grocery,

meat and poultry, bakery, prepared foods and catering,

specialty (beer, wine, and cheese), whole body (nutritional

supplements, vitamins, body care, and educational

products), floral, pet products and household products.

Whole Foods® Market operates over 270 stores in

North America and the United Kingdom and

employees over 54,000 associates.

Page 6: Whole Foods Market Presentation for Client

Forrest Company

[email protected]

Who They Are:

The stores emphasize perishable products, which account

for about 75% of sales. Whole Foods® Market offers more

than 1,500 items in four lines of private-label products

(such as the premium Whole Foods line).

August, 2007 Whole Foods® Market merged with Wild

Oats® Markets based in Boulder, Colorado.

Top Competitors: GNC, Kroger and Trader Joe's

Page 7: Whole Foods Market Presentation for Client

Forrest Company

[email protected]

For fiscal year 2006, Whole Foods® Market reported a

19% increase in sales to $5.6 billion, driven by 11%

comparable store sales growth.

Emphasis on highest quality perishable foods. 75% of

sales are fresh produce.

Private labels include: 365 Everyday Value, 365 Everyday

Organic Value, and Whole Brands, includes Whole Kitchen,

Whole Catch, Whole Fields, Whole Treats, Whole Pantry,

Whole Creamery, Whole Ranch, Whole Paws

Who They Are:

Page 8: Whole Foods Market Presentation for Client

Forrest Company

[email protected]

Customer Profile:

Whole Foods® Market customers possess the following

values and ideas:

• Appreciate Whole Foods® Market company ethics

• Environmentally minded

• Healthful

• View food shopping as an experience rather than a

chore

• Willing to pay higher price for better quality, least

processed, foods

Page 9: Whole Foods Market Presentation for Client

Forrest Company

[email protected]

• Gravitate to "lifestyle brands"

• Loyal customer base

• Better educated, wealthier customer

• Willing to pay higher price for higher quality food in

pleasant shopping environment

• Baby Boomers – the largest consumer group in America

is getting older and they are seeking healthy, preservative

and pesticide free foods to ensure a long and healthy

life

Customer Profile:

Page 10: Whole Foods Market Presentation for Client

Forrest Company

[email protected]

Parking Lot Customer

Demographic Assessment:

Page 11: Whole Foods Market Presentation for Client

Forrest Company

[email protected]

Whole Foods® Market is the world's #1 organic food retailer.

In the successive slides, you'll see how ________________

Company's vales and business philosophy align with Whole

Foods® Market's five core values.

1. Selling the highest quality natural & organic products

available.

2. Satisfying & delighting our customers.

3. Support team member happiness and excellence.

4. Creating wealth through profits & growth.

5. Caring about our communities & environment.

They attribute this success to their steadfast commitment to five

CORE VALUES.

Page 12: Whole Foods Market Presentation for Client

Forrest Company

[email protected]

Selling Highest

Quality Natural &

Organic Product

Available

Our companys purpose

is the (add)

Core Value Analysis:

Add Photo

Page 13: Whole Foods Market Presentation for Client

Forrest Company

[email protected]

Satisfying &

Delighting Customers

To guarantee the quality,

consistence and

availability of products to

our customers, Add text

about your company.

Core Value Analysis:

Add Photo

Page 14: Whole Foods Market Presentation for Client

Forrest Company

[email protected]

Core Value Analysis:

Support Team Member

Happiness &

Excellence

As a supplier and food

artisan,

Add Photo

Page 15: Whole Foods Market Presentation for Client

Forrest Company

[email protected]

Core Value Analysis:

Creating Wealth

Through Profits &

Growth

standards and environmentally friendly

production. Both key qualifiers for

Whole Foods® Market Customers.

Page 16: Whole Foods Market Presentation for Client

Forrest Company

[email protected]

Core Value Analysis:

Caring About Our

Communities &

Environment

_______ believes it has a

responsibility to both the

community and to the

environment.

Page 17: Whole Foods Market Presentation for Client

Forrest Company

[email protected]

Our Corporate Responsibility

Page 18: Whole Foods Market Presentation for Client

Forrest Company

[email protected]

Page 19: Whole Foods Market Presentation for Client

Forrest Company

[email protected]

Ed Begley Actor and

Vegan

Dr. Marion Nestle, NYU Professor

& Author of

Food Politics and What to Eat

Celebrity Shoppers: