whole foods market presentation for client
Post on 19-Oct-2014
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DESCRIPTION
This presentation was completed for a client to begin the selling process to Whole Foods. If you would like a copy of the template, please send me a note [email protected] © Tim Forrest 2009. All rights reserved.TRANSCRIPT
Forrest Company
Who They Are:
Since 1980, Whole Foods® Market has pioneered the
organic and natural foods movement. All products meet
Whole Foods® Market's strict quality standards to ensure
they are free of artificial additives, sweeteners, colorings,
preservatives and hydrogenated fats.
Whole Foods® Market was founded in 1978 and is based
in Austin, Texas.
Co-Founder, Chairman and Chief Exec. Officer-John Mackey
Forrest Company
Subsidiaries: Allegro Coffee Company, Pigeon Cove,
seafood processing facility, Select Fish, West Coast
seafood processing facility, and Produce Field Inspection
Office
Who They Are:
Forrest Company
Who They Are:
Whole Foods® Market offers produce, seafood, grocery,
meat and poultry, bakery, prepared foods and catering,
specialty (beer, wine, and cheese), whole body (nutritional
supplements, vitamins, body care, and educational
products), floral, pet products and household products.
Whole Foods® Market operates over 270 stores in
North America and the United Kingdom and
employees over 54,000 associates.
Forrest Company
Who They Are:
The stores emphasize perishable products, which account
for about 75% of sales. Whole Foods® Market offers more
than 1,500 items in four lines of private-label products
(such as the premium Whole Foods line).
August, 2007 Whole Foods® Market merged with Wild
Oats® Markets based in Boulder, Colorado.
Top Competitors: GNC, Kroger and Trader Joe's
Forrest Company
For fiscal year 2006, Whole Foods® Market reported a
19% increase in sales to $5.6 billion, driven by 11%
comparable store sales growth.
Emphasis on highest quality perishable foods. 75% of
sales are fresh produce.
Private labels include: 365 Everyday Value, 365 Everyday
Organic Value, and Whole Brands, includes Whole Kitchen,
Whole Catch, Whole Fields, Whole Treats, Whole Pantry,
Whole Creamery, Whole Ranch, Whole Paws
Who They Are:
Forrest Company
Customer Profile:
Whole Foods® Market customers possess the following
values and ideas:
• Appreciate Whole Foods® Market company ethics
• Environmentally minded
• Healthful
• View food shopping as an experience rather than a
chore
• Willing to pay higher price for better quality, least
processed, foods
Forrest Company
• Gravitate to "lifestyle brands"
• Loyal customer base
• Better educated, wealthier customer
• Willing to pay higher price for higher quality food in
pleasant shopping environment
• Baby Boomers – the largest consumer group in America
is getting older and they are seeking healthy, preservative
and pesticide free foods to ensure a long and healthy
life
Customer Profile:
Forrest Company
Whole Foods® Market is the world's #1 organic food retailer.
In the successive slides, you'll see how ________________
Company's vales and business philosophy align with Whole
Foods® Market's five core values.
1. Selling the highest quality natural & organic products
available.
2. Satisfying & delighting our customers.
3. Support team member happiness and excellence.
4. Creating wealth through profits & growth.
5. Caring about our communities & environment.
They attribute this success to their steadfast commitment to five
CORE VALUES.
Forrest Company
Selling Highest
Quality Natural &
Organic Product
Available
Our companys purpose
is the (add)
Core Value Analysis:
Add Photo
Forrest Company
Satisfying &
Delighting Customers
To guarantee the quality,
consistence and
availability of products to
our customers, Add text
about your company.
Core Value Analysis:
Add Photo
Forrest Company
Core Value Analysis:
Support Team Member
Happiness &
Excellence
As a supplier and food
artisan,
Add Photo
Forrest Company
Core Value Analysis:
Creating Wealth
Through Profits &
Growth
standards and environmentally friendly
production. Both key qualifiers for
Whole Foods® Market Customers.
Forrest Company
Core Value Analysis:
Caring About Our
Communities &
Environment
_______ believes it has a
responsibility to both the
community and to the
environment.
Forrest Company
Forrest Company
Ed Begley Actor and
Vegan
Dr. Marion Nestle, NYU Professor
& Author of
Food Politics and What to Eat
Celebrity Shoppers: