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CUSTOMER TEAMS

Who’s Who in

at Target

ANALYSIS: Temporary Displays at TargetWe’ve noticed a marked increase in temporary merchandising displays utilized as part of Target’s seasonal campaigns, especially holiday and back-to-school, but even for occasions such as Father’s Day. The activity has been ramping up steadily for the last two years.

This began as floorstands in apparel departments, generally merchandis-ing small giftables such as socks and accessories. More recently, they have also stocked such items as Axe body products, Keurig K-Cup packs, and Pepperidge Farm Goldfish crackers.

Other departments – grocery, health and beauty immediately come to mind – increasingly utilize sidekicks, power wings (for convenience items such as tape or

turkey oven bags) and floorstands (for small giftables). Glorifiers have also made their way onto shelves in the toy department.

With few exceptions, the temporary displays are always customized for Target. If pushed to give a very non-scientific guesstimate, I’d say Target saw double the number of temporary displays for holiday 2014 than the previous year.

The broader in-store landscape is similarly changing as Target employs a test-and-learn method to quickly try out a variety of new in-store display initiatives. The retailer is killing those that don’t work, while rolling out more successful programs. The initiatives it is keeping seem to be those that help stores tell more stories and provide more well-rounded “experiences.”

Patrycja MalinowskaAssociate Director – ContentP2PI.org

Must-Know Termsn Cartwheel: A digital savings program launched

in 2013 with technological support from Face-book that offers registered users hundreds of in-store only discounts redeemable at checkout.

n Channel Red: Target’s in-store digital network.

n REDcards: Branded credit and debit cards that give users 5% off virtually all purchases at the store and free shipping on target.com orders.

n REDperks: A point-based mobile loyalty program intended to drive in-store traffic the retailer is beta testing in select stores.

n TargetExpress: The retailer’s newest, smallest store format.

n Made to Matter: A platform for showcasing new sustainable, organic and natural products including limited-time and exclusive items.

Thought Startersn Target wants to stock exciting and innovative

merchandise, so provide exclusive product lines, SKUs or packaging – or promotions dan-gling exclusive freebies with purchase.

n Target’s consumers are particularly interested in health and nutrition, so offer better-for-you options.

n The retailer also wants environmentally friendly merchandise; its Target Sustainable Product Standard informs merchandising and product-placement decisions.

n Come prepared with a thoughtful and strategic proposal, but respect Target’s brand steward-ship by leaving plenty of room for collaborative brainstorming.

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WHO’S WHO IN CUSTOMER TEAMS AT TARGET


manager at Warner Bros. on the new re-leases business for Target, director of cat-egory management at Warner Bros. on the Best Buy account, and buyer at Target in the healthcare division.

ANDI PRATT, Senior Shopper Marketing Manager Pratt is Alcon’s strategic retailer engagement lead for Target and Walmart. She previously held positions at Nestle as Walmart shopper marketing for frozen foods, JWT Action on the Nestle account, and CJRW agency supporting Tyson Foods.

BarillaNYLE SEIPP, Target Sales Leader

DEBBIE ZEFTING, Director, Shopper and Customer Development Zefting leads the shopper marketing, insights, custom-er planning and in-store ex-ecution efforts for Barilla at a national level. She also has specific responsibility for stra-tegic accounts that include Target, Walmart and club. She was previously at Coca-Cola, where she had a variety of roles in commer-cialization and region marketing.

Bayer HealthCareMARK HERFURTH, Director, Customer Development – Target

Abbott NutritionDEBRA CONNELLY, Team Leader – Category Management Connelly has spent 13 years in various category man-agement roles within the company. She currently leads a team of designated category captains that develops shopper-based insights to drive category growth.

ANTHONY HIRSCHMAN, Senior Team Leader Hirschman began working with Target and Macy’s in merchandising and finance. Following his passion for nutrition, he tran-sitioned to Abbott Nutrition, spending the first five years of his tenure in category man-agement and the past three in sales. He cur-rently leads the company’s Target team to win with the retailer’s key priorities of baby, kids and wellness.

AlconBRANDT ELKIN, National Account Director Elkin works closely with Target’s buying team on its joint business plan process to drive eye care sales at the mass merchant. His prior roles include being a key account

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RICK SIMINGTON, Director of Sales – Target Team

Church & DwightTOM KRESZL, Director of Sales – Target Kreszl has spent more than 15 years with the company in various departments from finance to brand marketing, the past 10 in various sales roles. Serving as the director for Target for the past three years, he is responsible for the strategic alignment of Church & Dwight and the re-tailer to ensure long-term profitable growth.

The Clorox Co.LAURA BROOKS, Associate Director of Omnichannel and Shopper MarketingBrooks currently oversees the shopper mar-keting efforts for the Clorox portfolio at Target along with developing the corporate omnichannel shopper marketing strategy for the company. She has been on the com-pany’s Target shopper marketing team since 2012.

JILL CROWLEY, Team Leader – Target Team

PAUL HOLLIS, Director of Sales – Target Team

BeiersdorfLOU FATA, Director, Field Sales

Bumble Bee SeafoodsCORLISS Y. COLLIER, Senior Director, Category Development & Insights Collier is charged with developing, leading and implementing all key insights models and strategies in the organization informing brand, consumer and shopper. She most recently was director, category strategy and insights at The Hershey Co.

Campbell Soup Co.DAVID LAUGEN, Customer Vice President – Target

ChobaniJODI GENSHAFT, Brand Manager, Shopper Marketing Genshaft leads strategic planning and activation of retailer-specific marketing programs at Target, Walmart and Meijer aimed at driving category growth, brand awareness and differentiation of Chobani. Prior to joining Chobani, she held roles in brand management and integrated market-ing communications at Johnson & Johnson and Edelman.

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The Coca-Cola Co.GEOFF BIEGING, Group Director, Shopper Marketing During his six years with Coca-Cola, Bieging has held various shopper marketing and large-store planning roles. He currently leads a group responsible for delivering world-class shopper marketing capabilities that create customer, shopper and system value. Previously, he had also spent time in professional sports and quick-service restaurants.

BRIDGET MCCARTHY LASDA, Vice President, National Retail Sales – Target McCarthy Lasda leads the national retail sales for the company’s Target team. During her 11 years in the Coca-Cola system, she has held sev-eral key operations, sales and category roles. Prior to her current position, she served as vice president of category commercializa-tion, leading water, tea, coffee, venturing and emerging brands for the North America Group.

Colgate-PalmoliveRYAN STIMAC, Director and Target Team Leader

Combe Inc.KARIE JO CHRISTENSEN, Senior Manager, National Accounts Christensen generates prof-itable business on the Target account by developing and implementing a comprehensive sales plan that includes new and existing sales strategies. She joined the company just over two years ago after 13 years in sales working for Altria Group Distri-bution Co. and Mars Petcare.

DENISE ROSEN, Regional Vice President, National Accounts

ConAgra FoodsEVAN CROSS, Director, Shopper Marketing – West Region Cross leads the shopper marketing team for ConAgra’s West Region retailers, including Target, with a focus on driving shopper engagement throughout the path to purchase and conversion to buyer. He has been with the company since 2007 in various shopper marketing roles. He was previously a brand manager for Tyson Foods.

DAVID TUCCI, Director of Sales – Target Team

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CrayolaJASON EASTMAN, General Manager Eastman provides leadership in retail strategies for both the Target and food & drug channel teams. Prior to join-ing Crayola, he spent 12 years at Coca-Cola and three years working for a baked goods company.

KARENA NAFSTAD, Team Leader Nafstad is responsible for planning and executing Crayola’s retail strategy at Target, including all aspects of merchandising and marketing. Prior to joining the company in 2011, she spent 12 years at Universal Music Group.

The Dannon Co.STEVEN REINEMUND JR., Senior Customer Business Manager Reinemund manages the Target relationship for Dan-non, Stonyfield & YoCrunch yogurt lines as well as the company’s Evian line. Prior to joining Dannon in 2013, he spent time at Reckitt Benckiser, Kraft Foods, General Mills and Walmart.

Energizer HoldingsMICHAEL KENNEDY, Target Team Leader

Georgia-PacificLANIER THOMAS, Senior Customer Team Leader Thomas has 15 years of CPG experience, including sales and category/brand management positions. He is currently responsible for the Georgia-Pacific business at Target.

RICHARD WRIGHT, Senior Manager, Shopper Marketing Wright is responsible for de-veloping, planning, execut-ing and analyzing insight-driven, retailer-specific marketing programs at Target. He has more than 10 years of CPG experience, holding positions in brand management, trade marketing and shopper marketing. Prior to joining the Target team, he worked in shopper marketing across vari-ous dollar, drug, mass and grocery accounts.

GlaxoSmithKlineKEN FRIEND, Director of Customer Sales – Target Corp.

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Hain Celestial GroupTOM BUTENHOFF, Senior National Account Manager

JEFF SCHONHOFF, Senior Director of Sales – Target

HenkelSCOTT FULLMER, Vice President of Sales – Target Team

The Hershey Co.JAN GRINSTEAD, Shopper Marketing Manager Grinstead develops guest-centric programs that drive demand for Hershey brands. She has also held roles in seasonal market-ing and brand marketing at the company before taking on her current role in shopper marketing.

MICHAEL KLEI, Senior Manager, Customer Marketing and Planning Klei currently focuses on driv-ing guest activation and en-gagement with Target. He leverages shopper insights and develops shopper-centric pro-grams and activations across seasons, new product launches and events. He serves a key role in driving strategic alignment between Hershey and Target while driving growth across brands and key shopper metrics.

MICHAEL WEST, Target Team Leader

Johnson & JohnsonPAT BRENNAN, Director of Customer Development Brennan leads a team of business managers that partner with Target on Healthcare.com and trade customization programs that capitalize on opportunities across the team. His group supports guest-driven initiatives that align with the retailer’s strategies to drive their mutual businesses. His past experience includes time at Pfizer, Cadbury Adams and Warner Lambert.

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HEATHER CAMPAIN, Director, Category Insights & Shopper Marketing Campain leads a team of cat-egory and shopper experts that partner with Target and across the team to design innovative ways to connect with the guest and ultimately drive business for both companies. Prior to joining the com-pany in 2010, she was a Target team leader for Mars.

J.M. Smucker Co.MICK KELLY, Director, National Accounts

KaoANN BOYLES, Director of Sales

Kellogg Co.PAUL WEITZEL, Senior Manager, Shopper Marketing For the past three years, Weitzel has developed guest insight-driven marketing programs to increase desire, influence and decision for Kellogg products at Target.

JIM SPROAT, Director II – Target Sales Team

NANCY GNOS, Vice President, Target Sales Team

Keurig Green MountainCHAD COLLETT, Sales Vice President & Team Lead

Kimberly-ClarkANNE JENKINS, Director of Shopper Marketing, National Accounts Jenkins leads a team of brand managers responsible for delivering insights-led, category-growth-driving programs that meet the needs of retailers and shoppers in a rapidly evolving environment. With Kimberly-Clark since 2000, she became the director of shopper marketing in September 2013.

JEFF TABOR, Vice President/General Manager, Target TeamTabor has more than 16 years of expertise successfully leading teams to transforma-tional results in drug and mass retail leader-ship, global corporate strategy and trade marketing. He has served in a variety of roles within the company since he began his ten-ure there in 1998.

Kraft Foods GroupJENNIFER COLE-FLEURY, Associate Director, Category Leadership & Shopper Insights, Target

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L’OrealCHARLES ESTEP, Field Sales Vice President, Team Lead – Target

STEVE LUTZ, SVP Sales, Maybelline

Mars Chocolate North AmericaSHANNON CORBETT, Sales Director, Target Team With Mars since 2007, Cor-bett is currently responsible for managing and develop-ing a cross-functional team of 13 associates. The director sets the vision and long-term strategy for the team, with deliverables against key sales, share and P&L objectives through collaborative planning with internal and external business partners.

ELISHAA SUMMERS, Shopper Marketing Manager Summers is charged with developing shopper-centric marketing plans and solu-tions to influence in-store display, drive profitable growth and increase sales. Prior to joining Mars in May 2014, she was with Procter & Gamble, Schwan’s and, most re-cently, Catapult.

Mead JohnsonBILL HOLMES, Director, Target/Supervalu Team

Method ProductsCARA OLSON, Director of Sales, Target Olson leads every aspect of the company’s Target busi-ness strategy, owning the topline and trade budgets and acting as a liaison between all cross-functional areas at Method and Target. Prior to joining Method last year, she held various positions within Reckitt Benckiser and Play-tex Products.

Mondelez InternationalJILL MCCARTHY, Customer Vice President – Target Team McCarthy held sales and management positions at Procter & Gamble, Johnson & Johnson, Diageo and, most recently, Kellogg before joining the Mondelez International team in October 2012. She now leads a multi-func-tional team delivering more than $300 mil-lion in revenue at Target.

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JOY SIMONSEN, Associate Director, Shopper Marketing – Target Simonsen leads the com-pany’s shopper marketing efforts at Target. Her multifaceted career ex-periences include headquarters sales plan-ning, insights, training, sales and shopper marketing. Her passion is linked to the shop-per snacking world by translating insights into tailored shopper experiences that cre-ate delicious snacking moments for Monde-lez International brands at Target.

Nestle PurinaGINA PYLE, Team Leader – Target Team Pyle has more than 18 years of experience in retail, agen-cies and the CPG industry. She has been with the com-pany for 13 years, mostly in brand manage-ment. She currently leads its Target team within the customer development group, heading up the sales and business develop-ment efforts for the company’s pet food, pet snacks and cat litter businesses at Target.

Nestle USAGARY LOMAURO, Sales Director

JEFF SKOGEN, Shopper Marketing Manager Skogen leads all omnichan-nel shopper marketing strat-egy and direction for Nestle brands focused on Target with innovative emphasis on digital and social. He has been with the company since 1999 and was previ-ously with Ore-Ida Foods, H.J. Heinz Co. and Schwan’s.

NovartisSHAWN BUSH, Director of Sales, Target Team

PepsiCoRISA ANDERSEN, Senior Marketing Manager Andersen has held various brand marketing roles with-in PepsiCo’s juice business. Most recently she led cross-functional inno-vation teams to launch products under the Tropicana and Tropicana Farmstand brands. She now works across each of PepsiCo’s divi-sions to elevate its shopper marketing pro-grams at Target, focused on cross-portfolio initiatives.

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MIKE DION, Director of Sales, Frito-Lay

KRISTY GLYKOFRIDIS, Director of Sales, PepsiCo Warehouse Beverages – Target Team Glykofridis is currently lead-ing the $160 million warehouse beverages portfolio at Target. She is responsible for driving the strategic partnership and leading the team to deliver sustainable growth on iconic brands such as Gatorade, Tropicana and Naked Juice. Prior to joining PepsiCo sales, she spent her career in finance, also at PepsiCo.

DEANNA JURGENS, Vice President and General Manager of PepsiCo Target Team Jurgens is responsible for leading sales, strategy, cat-egory management, insights, marketing and supply chain across all of the company’s lines of business, including Pepsi Bever-ages Co., Gatorade, Tropicana, Frito-Lay and Quaker Foods & Snacks. Previously she served as vice president of strategy and in-sight for PepsiCo’s Walmart customer team. Prior to joining PepsiCo, she worked for Campbell Soup, Ralston Purina and Univer-sal Interactive Games.

STACIE RIFFERT, Director of Sales, Target, Quaker Oats

ROBERT ZMITREWICZ, Associate Marketing Manager, Frito-Lay

Pfizer Consumer HealthcareDONNA BARKER, Director, Shopper Marketing Barker leads the U.S. team of Pfizer Consumer Health-care’s shopper marketing managers to develop and deploy insight-based integrated shopper solutions across all key retailers for the company’s portfolio. Prior to joining Pfizer in 2014, she spent 25 years in various sales, category manage-ment and marketing positions at Unilever and led significant brand portfolios such as the center-store meal solution business with revenues of more than $1 billion.

JENNIFER FOLEY, Senior Director/Channel Lead: Club, Target, Special Markets

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AUDRA ROBINSON, Shopper Marketing Manager, Target Robinson has more than 15 years of experience in retail marketing, including driving marketing strategies and communication plans against fashion, beauty and entertain-ment categories. She currently develops relevant shopper strategies and omnichan-nel media plans to increase Pfizer Consumer Healthcare brand love and shopper prefer-ence at Target.

Pinnacle FoodsSHELDON WEINSTEIN, Senior Director Sales, Team Leader – Target/Meijer

Prestige BrandsJACOB GREHN, Director of Sales, Target and Rite Aid

Procter & GambleJORGE AMADEO, Target Team Beauty & Health Sales Director Amadeo leads a multi-functional team of sales, marketing, finance, logistics and analysts for P&G’s beauty, personal care and health care categories at Target. He has been with the company since 1994 in vari-ous finance, customer marketing, category management and sales positions.

JAMES ILLINGWORTH, Associate Brand Director – Target Team Illingworth has nearly 20 years of experience in CPG marketing with the company and has been leading the shopper market-ing organization on Target for more than two years.

KAREN SILVIS, Vice President – Target Team

RB (Reckitt Benckiser)CHERYL POLICASTRO, Shopper Marketing Team Leader

GORDON ROSE, Team Leader – Director of Sales Rose worked at Kellogg both internationally and in the U.S. and has since been with RB for nearly six years, first as a trade marketing director and then as grocery sales director for the Midwest and Western U.S. In his current role since August 2014, Rose oversees the customer relationship and plan development, leads the sales team and has P&L accountability.

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RevlonLAURA KROZSER MCGILL, Director, Customer Business Development, Target

S.C. Johnson & SonCYNTHIA HERRERA, Senior Director, Sales, Large Format

KRISTINA MUSSER, Director, Category & Trade Solutions – Target

CHERYL WINSTON, Director of Sales & Target Team Lead As the sales director and Target team lead, Winston is responsible for sales of brands that include Glade, Windex, Scrub-bing Bubbles, Ziploc and Mrs. Meyers. Prior to joining the company last November, she was in sales at PepsiCo.

Snyder’s-LanceJAY KLOVSTAD, Director of Sales – TargetKlovstad is responsible for creating and exe-cuting sales plans across multiple categories for Target. He spent 10 years as a sales direc-tor at Cameron’s Coffee. During his tenure at Snyder’s-Lance, he has headed up the sales efforts for Supervalu, Albertsons and now Target.

Spectrum BrandsGINGER ALLEN, Senior Director of Sales – Target Team Lead

Sun ProductsJOE NOZLING, Team Leader

Time Inc. RetailANN ANDERSON, Vice President, National Accounts

ASHLEE WIECHKOSKE, Shopper Marketing Manager Wiechkoske has spent the past five years at the com-pany in various roles within shopper insights, sales and now shopper marketing, touching key customers such as Kroger, Walmart and Target. She currently manages the strategic development and execution of all promotional activity across the Time Inc. product portfolio for mass customers.

Tyson FoodsLAURIE ALLEX, Director of Sales

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UnileverSCOTT ANTONY, Target Team Leader

HENRY TOOLAN, Team Leader – Target

BILL CARLSON, Director, Marketing to Shoppers at Target

WhiteWave FoodsBRODY HEINRICH, Director of Sales – Target Heinrich leads the compa-ny’s sales, category manage-ment and logistics teams in development of Horizon, Silk, International Delight and Dunkin Donuts brands at Target. He previously also held sales positions at Johnson & Johnson and Procter & Gamble.

World KitchenJAMES W. MARTIN, Senior Director of Sales For the past five years, Mar-tin has led a cross-functional team for the company on the ground in Minneapolis, including account managers, three category captains and business & replenishment ana-lysts for its Target sales team. Prior to joining World Kitchen, he spent time at PepsiCo, Colgate-Palmolive, Hillshire Brands and, most recently, Pfizer.

Wm. Wrigley Jr. Co.MARTIN MADRID, Director – Target Team Madrid has more than 20 years of sales experience at PepsiCo, Kimberly-Clark and, most recently, Colgate-Palmolive. He now leads the sales team at Wrigley for the Target account.

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