JULY 25TH

TED ROGERS SCHOOL OF MANAGEMENT, RYERSON UNIVERSITY

ProductCamp 2015

www.productcamptoronto.wordpress.com

WHO AM I WORKING WITH?T H E C H A L L E N G E O F I N F L U E N C I N G T E A M S W I T H

D I V E R G I N G G O A L S

ALEXANDRA G BIALEKA G B I A L E K @ G M A I L . C O M

JULY 25 T H

T E D R O G E R S S C H O O L O F M A N A G E M E N T, RY E R S O N U N I V E R S I T Y

ProductCamp 2015

www.productcamptoronto.wordpress.com

The big picture

PLM

Develop-ment

Manu-facturing

Sales

Service & Support

Prof. Services

Marketing

Legal

PLM

Make the product successful byDefining product goals, strategy, and tactics

together with Development, Marketing, Sales, and all other affected teams

Doing competitive analysis of the market, often together with Marketing

Enabling Sales, Technical Sales, Service and Support, Professional Services, and Manufacturing according to their needs

Owning announcements and launchesFollowing up on market results/sales and revenue

numbers, together with Sales and Marketing

Development

Develop product byIncorporating new technologies into productFiling patentsCorrecting major issues Documenting new features and capabilitiesDocumenting technical changes in product

Marketing

Market product byCreating interestDefining target marketCreating collateral according to audienceCreating Go-To-Market strategyLeading buyer’s journey for product

Positioning, sales strategy/enablement, market research

Sales

Sell product toExisting customersFormer/lost customersNew customersByShowing business valueDemonstrating technical merit

Manufacturing

Manufacture product whileKeeping cost low Adhering to quality requirements

Support customers using the product byExplaining correct useDocumenting and resolving product issuesEscalating to development and/or manufacturing

as needed

Service and Support

Professional Services

Enhance the customer experience byCustomizing the productOffering enhanced services

Make sure all legally binding documents leaving the company are favoring the company

Legal