which college will land you the highest-paying job?
TRANSCRIPT
Which college will land you the highest-paying job?http://money.cnn.com/2013/09/12/news/economy/debt-ceiling/index.html?iid=HP_LN
Brandon ChiversProfessor Klinkowstein
Selected Business Article
Harvey Mudd College among the highest earning post-grad
Brandon ChiversProfessor Klinkowstein
Summary•Average mid-career salary: $124,300
•STEM (science, technology, engineering and mathematics)
•The more money people make, the better they like their job.
Brandon ChiversProfessor Klinkowstein
Social CircumstanceSocial Group: people 18-25
Circumstance: Students applying to university/students currently enrolled and intended major
Brandon ChiversProfessor Klinkowstein
Ethnographic Research
Brandon ChiversProfessor Klinkowstein
Ethnographic Research
Brandon ChiversProfessor Klinkowstein
Ethnographic Research
Brandon ChiversProfessor Klinkowstein
Ethnographic Research
Brandon ChiversProfessor Klinkowstein
Ethnographic Research Observations
•15 people present at the fall undergraduate open house.
•Divided into groups
•Prospective students were talking with currently enrolled students at Hofstra.
•Every prospective student is with a parent
Brandon ChiversProfessor Klinkowstein
•Boy was looking rapidly through his Hofstra admission guide
•The girl across fidgets with her phone constantly
•The parents are attempting to connect with one another, boasting about their children.
Ethnographic Research Observations
Brandon ChiversProfessor Klinkowstein
•Parents taking over most of the conversations, rather than the student.
•The students are dressed with clothes that may possible be considered casual: jeans, leggings, jackets, blouses
Ethnographic Research Observations
Brandon ChiversProfessor Klinkowstein
Ethnographic Research Findings
Brandon ChiversProfessor Klinkowstein
SARA FOX:
What is the major component in choosing a college?•Location, location, location
What was your first choice? Why? •New York University: They had a great business program.
What major and why? Is it money or aspirations? •Entrepreneurship because you want to open a business for save the world. I want to make a world a better place.
Ethnographic Research Findings
DIANA PEDRA:
What is the major component in choosing a college?•I wanted a nice campus and a small class size
What was your first choice? Why? •Providence college: campus size prestigious
What major and why? Is it money or aspirations? •Undecided—I don’t really, now a career that is a perfect fit. Just love the criminal justice system; it’s something that’s possible forever.
Brandon ChiversProfessor Klinkowstein
Ethnographic Research Findings
CONNER MILFRED:
What is the major component in choosing a college?•Study abroad programs, and a business school.
What was your first choice? Why? •Columbia: Because it had all my requirements for a school.
What major and why? Is it money or aspirations? •Business management because honestly, I just want to have money in the future.
Brandon ChiversProfessor Klinkowstein
Ethnographic Research Findings
BILLY COHEN:
What is the major component in choosing a college?•My father actually wanted me to go to a business school.
What was your first choice? Why? •Boston University, my family has gone there.
What major and why? Is it money or aspirations? •International business because my father wanted me to go into a similar career. It was mainly my dad’s wish/aspirations.
Brandon ChiversProfessor Klinkowstein
Diagonals
Brandon ChiversProfessor Klinkowstein
Arcs
Brandon ChiversProfessor Klinkowstein
Irregular Shapes
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Grids
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Monochromes
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Neutrals
Brandon ChiversProfessor Klinkowstein
High key
Brandon ChiversProfessor Klinkowstein
Low Key
Brandon ChiversProfessor Klinkowstein
Brandon ChiversProfessor Klinkowstein
Combination
Brandon ChiversProfessor Klinkowstein
Combination: Black & White