when is the best time to send an email campaign?

WHEN IS THEBEST TIME TOSEND AN EMAILCAMPAIGN?

BEST PRACTICES FOREMAIL MARKETING

Day vs. NightWhether you are sending your email campaign during the day or in the night, theanswer will depend on your audience’s unique preferences. Try to find out what timegenerates the highest open rate and modify your campaign to reflect that time. If thattime changes, don’t be afraid to experiment!

CONSIDER WHAT TIME IT IS FOR THE MAJORITY OF YOUR SUBSCRIBERS.



LocationWHERE ARE YOUR SUBSCRIBERSLOCATED.

Are your subscribers positioned in adifferent time zone? Different continent?Knowing where they are locatedgeographically can enable you to findthe best time of day or night that is mostbeneficial for your campaign.

BEFORE WORK MID MORING/DAY


6:00 - 9:00AM 10:00 - 11:00AM

1:00 - 2:00PM

6:00 - 9:00PM

AFTERWORK

General GuidelineFOR WHEN 9-5ERS ARE LIKELY TO CHECK FOR NON-WORK RELATED EMAILS:

BEST PRACTICES FOREMAIL NEWSLETTERS

Weekend EmailsCONSIDER SENDING OUT AN EMAIL CAMPAIGN ON THE WEEKENDS

Think about your own weekends and what time you relax and catch upon the week’s events. For most people, this may be Saturday or Sunday

early-late mornings.

We suggest sending out a few emails on the weekend to see how youraudience responds. A simple A/B split test could help you determine

optimal times for sending out your campaign. Go ahead and experiment,you may be surprised with your results!

ContentWHAT TYPE OF CONTENT ARE YOU PROVIDING?

The specific content your email provides is important for determining when tosend your email.

For example, a work related newsletter (ie business), may be preferred duringthe mid-morning to mid-day. While an entertainment newsletter (ie sport ormusic) may be preferred during the evening, when subscribers aren’t busy

with work emails and are more focused on relaxing.

BEST PRACTICES FOREMAIL NEWSLETETRS


Try setting up a specific time that you will consistently send your emailcampaign out at. Many people like consistency and organization. This is

one way of organizing your email campaign for your readers/subscribersand adds regularity to when they receive it. This will allow your

subscribers to know when to expect your email and begin lookingforward to when it arrives in their inboxes.

Be consistentCREATE A SCHEDULE FOR YOUR EMAIL CAMPAIGN

TEST YOUR EMAIL CAMPAIGN

Test It Out!Testing your campaign is extremely important. Test your campaign andreview the results to see what works and what does not. This is the bestway to modify your campaign for optimal results and reach your emailcampaign’s full potential.

A great way to test your email campaign’s success, is through A/B splittesting. Upaknee provides a great tool for A/B email testing. A/B splittesting allows you to see which of the two campaign ideas for your emailwork the best and then the winning campaign to the other subscribers.



Summary

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By considering these factors, you can enhance yournext email campaign to fit perfectly into your targetaudience’s lifestyles and routines. This will help yourcampaign to reach its full potential and generateoptimal results like increased open rates, click thrurate, and engagement with your website!


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Website: www.upaknee.com

when is the best time to send an email campaign?

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