persuasive e-commerce email campaign
TRANSCRIPT
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Tying The Customers● Customers would definitely buy from
you if you have a great product● But that doesn’t mean that they will
not forget you● People are busy and it's for you to
keep reminding them about your products and your Business
● And the best way to keep them tied up is Email Remarketing Campaigns
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What Is Email Remarketing● It means encouraging the customers to
buy from you again● Its used for a customer who has made a
purchase on your online shopping stores website but has not made any second purchase
● A mail is sent from the first time customers database
● The motto behind is encouraging returns on the E-Commerce Website
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Wishlist Sale● Every E-Commerce Website has a wishlist where
customers bookmark the items they wish to purchase but can’t mostly because of the pricing factor
● A wishlist sale is offering discounts on the items in the wishlist
● It would remind a customer of the things that he wanted to buy from your E-Commerce Website but has forgotten to come back
Wish List
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“Last Chance to Buy” Email● This Email campaign notifies the
customer that the item in their wishlist is about to be out of stock
● It encourages the customers and raises the urge to buy in his/her mind
● It is mainly referred to as customer service as a favour has been done to customer
● But still its one of the few effective ways to get in touch with customers
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Monotonous Behaviour● Its fully based on tracing out the
buying patterns of the customer● Ex : If a customer makes a winterwear
purchase every winter, carry out an email remarketing campaign during october-november
● Also this could be a very good campaign to promote your brand for the specific events so that customers know that you have these services for special events and holidays
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Related Product Recommendations● Websites like Amazon have an algorithm
which shows a related product to the product that you are checking out on the exact same page
● This kind of email campaign could be well used after a customer has made purchase from you
● Drop in mails of the related products for the products already brought
● It could be very helpful in moving out more inventory on sides
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Social Testimonials ● It is common these days that we rate the
products on a online shopping stores website and share them on our social pages
● Use these testimonials to send to the customer about a specific product he has bookmarked in his wishlist
● Social proof is a lot trusted as it is completely based on customer’s experience on an E-Commerce Website
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In Stock Notification● Every E-Commerce Website has “Notify
Me When The Products Back In Stock” Button
● Notify the customers with a mail to let them know for the availability of the product
● This way it would definitely bring the customer onto the site as he intended to buy that specific product from your online shopping stores website
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