What’s Trendingin Social Media

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Zettabytes

2011 - 1.8 2012 - 2.8 2020 - 40.0

http://www.webopedia.com/quick_ref/just-how-much-data-is-out-there.html

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Google

http://moz.com/google-algorithm-change

Authority

1. the power or right to give orders

2. having power or control

3. the power to influence others or one's recognized knowledge about something

Expert

a person or organization who has a comprehensive and authoritative knowledge of or skill in a particular area.

Humming Bird

• Natural Language• Mobile

One aspect of Hummingbird is about better understanding of your content

http://moz.com/blog/feeding-the-hummingbird

Don’t act like a machine.

Act like a human.

http://www.google.com/+jonburgess

1. Google+

2. Google+

• Google Continues Work On Promoting Topic Authorities

• Author Authority Is Uses For In-Depth Articles

http://www.seroundtable.com/google-author-rank-indepth-articles-18246.htmlhttp://www.seroundtable.com/google-good-guy-algorithm-17848.html

FOR BRANDS

http://adage.com/article/digital/brands-organic-facebook-reach-crashed-october/292004/

http://www.marketingweek.co.uk/sectors/technology-and-telecoms/news/facebook-seeks-to-put-the-record-straight-on-organic-reach/4010718.article

2%

“Facebook has taken the position that fans should mainly be looked at as a way to make paid advertising more effective, as opposed to a free distribution channel.”

FOR BRANDS

http://adage.com/article/digital/brands-organic-facebook-reach-crashed-october/292004/

=$

is LISTENING

http://newsroom.fb.com/news/2014/05/a-new-optional-way-to-share-and-discover-music-tv-and-movies/

http://www.forbes.com/sites/kashmirhill/2014/05/22/facebook-wants-to-listen-in-on-what-youre-doing/

“smartphone app that can turn on users’ microphones and listen to what’s happening around them”

Twitter• Twitter is great at “news” or “event”• Twitter + TV = Increased Brand

Awareness

http://marketingland.com/study-twitter-starcom-mediavest-group-87780http://mashable.com/2013/09/30/twitter-followers

+6%

139 Views of our recipe from 7 Pins

• 16% of YouTube videos are shared/embedded on Tuesday, 11am-1pm.

• 15 sec. or shorter are shared 37% more.• 20% of your viewers will click away from a

video in 10 seconds or fewer.• 100 Million people watch video each day• Average person watches 32.2 Videos

http://www.videobrewery.com/blog/18-video-marketing-statistics

Shorter is better

http://www.forbes.com/sites/tykiisel/2012/05/02/have-you-got-klout/

https://pbs.twimg.com/media/BpxZe_5IMAAaKmI.jpg

What would I pay forSocial Media

https://pbs.twimg.com/media/BpxZe_5IMAAaKmI.jpg

Consumer, Products, MediaRevenue Marketing Budget Social Media Budget Monthly

50,000,000.00$ 2,500,000.000$ 100,000.000$ 8,333.33$ 8,000,000.00$ 400,000.000$ 16,000.000$ 1,333.33$ 2,000,000.00$ 100,000.000$ 4,000.000$ 333.33$

Business to Business, Services, Industrial50,000,000.00$ 1,000,000.000$ 10,000.000$ 833.33$

8,000,000.00$ 160,000.000$ 1,600.000$ 133.33$ 2,000,000.00$ 40,000.000$ 400.000$ 33.33$

Fire Phone

Firefly feature is a visual search engine for products.

http://www.amazon.com/dp/B00EOE0WKQ

© 2014 RedFusion Media - Jon Burgess

Jon Burgess, M.B.A.Senior Digital Consultant

RedFusion Media, Inc.909-798-7092

Twitter: @jonburgessLinked In: @jonburgesswww.redfusion.com

@jonburgess

THANK YOU